Global Product Manager - Enghouse...
Transcript of Global Product Manager - Enghouse...
Anna Riley
Global Product Manager
Communications Center Best Practices and recognizing the critical value of
Customer Experience (CX)
Featuring the 2017 Dimension Data Global Customer Experience
Benchmarking Report, 20th Edition
Change is occurring
Businesses are now recognizing the critical value of Customer Experience (CX) in generating brand loyalty.
To be excellent Businesses must differentiate themselves through personal touch.
Dimension Data 2017 Global Customer Experience (CX) Report
“Businesses now have little choice but to concentrate on delighting the customer to stay in business”Matt Watkinson
2000s Contact Centers
2010s Multichannel is common
2016-2018 Omnichannel a top priority
2017 CX customized experience
2018-2020 Robotics reimagining the world of CX
Telephone based CX
Dimension Data 2017 Global Customer Experience (CX) Report – 20 years of
benchmarking
Digital based CX
Change is occurring
Digital Dominance
Digital has not displaced voice.
Conscious Journeys
Intuitive journeys that are connected
and understood.
Data Supremacy
Analyze or die.
Man vs machine
Robotics are creating a new level
of CX
Customer Experience
Linda James
Communication Center Quality Management Solution CRM Integration (Dynamics) Communications Portal WFM with community
Digital Dominance
Top strategic performance measuresCX remains the most important strategic measurement for organizational performanceWhat are the top three performance measurements according to your company’s board or executive team? N=1342
70.9
34.1
32.3
31.5
31.3
30.5
26.9
11.6
9.1
7.6
5.5
4.4
0 20 40 60 80
Customer Experience
Sales revenues or profits
customer advocacy (NPS)
First contact resolution
Complaint levels
Productivity
Employee engagement
Customer effort scores
Migration to digital services
Security systems
Other
Migration to full automation
Conscious Journeys
Challenges tracking customer journeysSystem integration issues are still the biggest challenge
What are the main challenges you face when attempting to track customer journeys? N=898
62.8
57.9
43
42.2
24.3
15.7
0 10 20 30 40 50 60 70
Systems aren’t integrated
Channels operated in silos
Data inconsistent across channels
Channel data not shared
tech team unclear on operational needs
Cannot see which channels are in use
Data Supremacy
Trends that will reshape CX Analytics voted top factor that will reshape CX industry for third year running
What are the top three things that will reshape your CX capability during the next five years? N=1184
61.255.3
49.137.1
21.821.1
18.215
9.55.22.7
0 10 20 30 40 50 60 70
Customer analytics
Personal customer service
Proactive automation services
Artificial intelligence
Introduction of cloud solutions
Other
Man vs Machine
Factors driving digital transformationCX remains top consideration to driving digital channel strategy
What are the main factors driving your digital business transformation? N=916
69.7
56.3
52.2
39.6
39.4
25.5
24.6
19.9
6.9
0 10 20 30 40 50 60 70 80
Improve customer experience
Customer demand for digital
Cost reduction
Improve sales generation
Omnichannel strategy
Exten service coverage hours
Competitor offerings
Maximise intelligence from digital data
Other