Global Mobile Commerce Trends
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Transcript of Global Mobile Commerce Trends
![Page 1: Global Mobile Commerce Trends](https://reader031.fdocuments.us/reader031/viewer/2022030309/58f1e62b1a28abde7a8b4577/html5/thumbnails/1.jpg)
Global Mobile Commerce Trends
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IAB Survey…
According to IAB Global Research, here is a study report of consumer purchase and payment activities that take place on mobile devices across 19 countries of 4 Continents.
22 question surveys was designed and fielded in 19 markets.
All respondents (18 +) were asked the same questions: Items purchased, frequency of purchase, where purchased and how much was spent on mobile (smartphone or tablet) in the past 6 months.
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Mobile Commerce Scenario
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Respondents Gender and Age wise
Male vs. Female respondents
Respondents from 18+ to 34 and 35 above
Where APAC = Asia Pacific countries
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Mobile Internet Users and Purchasing
On average 75% of mobile Internet users have made a purchase
on their smartphone or tablet in the past six months.
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31% of Purchasing via Mobile Devices
What percentage of your purchases have made via the following channels?
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Share of Total Monthly Purchases by Country
Currently, Turkey and China are the leading markets in terms of the share of mobile purchases.
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Regions that purchase product/services via their mobile devices daily, weekly and Yearly.
In APAC Market, China is leading with 47% of purchase.
In Europe, UK is leading with 39% of purchase.
In North America, US is leading with 25% of purchase.
In South America, Brazil is leading with 22% of purchase.
57% have been purchasing on mobile for over a year. Pleasingly,
new adopters are still entering the market.
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% of People Satisfied with Mobile App
On average, 80% of mobile purchasers are satisfied and 36% are
extremely satisfied with their mobile purchase experience on country average.
Top 5 most satisfied countries with their mobile purchase experience.
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Why Purchase on smartphone or tablet?
Top 3 reasons to purchase products or services via your
smartphone or tablet.
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Purchasing Behaviour
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Purchasing on Website or App?
49% respondents shop from retailers’ website or app.
32% respondents shop from auction website or app.
31% respondents shop from brand specific website or app and so on.
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Messaging apps & Mobile Commerce
It seems messaging apps would be the future of Mobile
Commerce.
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Search Behaviours on Multi-Screen
49% people looking products on mobile or tablet.
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Omni-channel Buying Behaviours
51% purchases have been made in a store, whereas 47% people
buy on Mobile or tablets.
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In-store Buying Behaviours
49% respondents search for a better price in a store.
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Consumer’s Interaction with Mobile Ads
On average, 76% of mobile purchasers have interacted with
mobile ads where 24% doing nothing in the past six months.
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Consumer’s Interaction with Mobile Ads
On average, 33% of consumers interested with the ad and
clicked on it to get more info.
Out of 19 countries, only 2 countries (UK & Canada) are
found with the highest product/service purchase rate of 27%.
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Consumer’s Interaction with Social Media
More than one third of mobile purchasers share their experience on social media.
Top 3 sharing countries via Social Media
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Usage of Mobile Wallet
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Top Countries Going Mobile Wallet
8% of mobile purchasers have used mobile wallet to buy
products/services.
APAC market is leading and that rises to 23%.
The countries like China, Norway, UK, Japan and Australia are amongst the top 5 countries having highest adoption of Mobile Wallet.
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States of Mobile Wallet & Purchasing
36% mobile wallet users buy products/services weekly or
more.
86% mobile wallet users are extremely/somewhat satisfied
with their shopping experience.
60% mobile wallet users think that it’s a convenient way of
shopping.
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States of Mobile Payment
What do Mobile Wallet users say about mobile payment?
Source: http://www.iab.com
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