Global mHealth Developer Survey€¦ · started to develop and market mHealth applicaons on the...
Transcript of Global mHealth Developer Survey€¦ · started to develop and market mHealth applicaons on the...
GlobalmHealthDeveloperSurvey
SummaryofSurveyResults
February2012
SingleUserLicense:Accessrestrictedtoonespecificuser
2©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Theadventofthe“appeconomy”createdabrandnewinteracIvewaytocommunicatewiththemarket.This“SmartphoneApplicaIonsMarketPhenomena”hasalreadyimpactedheavilyonmanyindustries,andthatimpactwillonlyincreaseassmartphonepenetraIongrows.Healthcareisoneoftheseindustries,andtheopportuniIesforimprovingbothhealthcaredeliveryandthedisseminaIonofmedicalinformaIonareyettobefullyunderstood.
AOractedbytheoverallmarkethypearoundsmartphoneapplicaIons,independentapplicaIondevelopersandtoalesserextenttradiIonalhealthcareindustryplayershavestartedtodevelopandmarketmHealthapplicaIonsonthesmartphoneapplicaIonstores.
TheglobalmHealthmarketsurveyconductedinthesecondhalfof2011examinestheopinionsaboutkeymarkettrendsofbothstart‐upcompaniesandmHealthandtradiIonalhealthcaremarketplayersthathavehadexperiencepublishingapplicaIonsforasmartphoneplaRorm.
Objec&ves:
• Obtaindevelopers’percepIonofmHealthstatus,driversandbarriers
Time:• Thesurveywasconductedinthesecondhalf
of2011
Method:• OnlinequesIonnaire
Par&cipants:
• 377companiesandindividualsinvolvedinmobilehealthmarket
Reach:• Global
Thisdocumentisasummaryoftheresultsoftheglobaldeveloperinterviewsurvey
Marketbackground Surveydetails
Note:ThisdocumentsummarizestheinformaIongatheredduringthesurvey.ItdoesnotdrawanyconclusionsorproviderecommendaIons.ItincludescommentsandopinionsofsurveyparIcipants.
3©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Surveypar&cipantsinclude(total377respondents)28bLimitedAalborgUniversityAastromBiosciences,IncAbleEyeDeviceCo.,LtdAccentureAcrossHealthADLAdvancedMedicalSoluIonsplcAetnaAlconIncallaneades&associatesp/lAllerganAltysTechnology(Pty)LtdAnakenaSoluIonsAnsellAnsonGroupANT+WirelessAppdiagnosisABAppleInc.AT&TAtosITSoluIonsandServicesGmbHAxicareBahiaSoewareBayerBaxterHealthcareBdigitalBlueHighway,Inc.BoehringerIngelheimBusinessRepublicCarefusionCareFusionCastrosinCatalentPharmaSoluIonsCelesioAGCelgeneCorporaIonCellnovoCHWCINTERION,aGemaltocompanyCiplaLtd.Cognovant,Inc.ColoplastdoBrasilLtda.CommonwealthManagementServicesCompleteDigital
ComstrandCooldesignAgencyCooperVisionCoreAppCPMGCTSCVS/CaremarkMinuteClinicDakotaStateUniversityDCISDevicixDiyaITSoluIonsDLSHEALTHCARECONSULTING,LLcDrapin&Co.eczacibasiE‐HealthMediaEyelabS.r.l.ElsevierEmpathyLabEngageEricssonNikolaTeslaESIEssenIalResearchEssilorUSAEveryFitExecuIveImpactGroupFitnessFulfillmentFLAFlaxworksFutureHealth.com.auGEHealthcareGeHSGillCreaIveResourcesGMHPH2OnlineH3System,Co.,Ltd.happIque,inc.HealthInteracIonsHealthMinisteryHealthoverIP(HoIP)HewleOPackardHytecHMRCHospira
HospitalGieShop,Inc.HuaweiHumanaICWiLabsMedicalIMAGEInformaIonSystemsEuropeLtd.ImaxdiIMI‐HealthAGIMSHealthInformaInnovateVerIcalSoluIonsInsItuteofElectronicBusinessIntelecareVentures,LLCIntellegoHealthManagementResourcingIntuiIveHealthiPLATOHealthcareIRWAALLCItelogyPartnersYankeeGroupJohnson&JohnsonKairosFutureKaiserPermanenteKaitensoe‐IMSPartnerkalbefarma,tbkKatholischesKlinikumBochumKCIKePROLavandooMobileSoluIonsGmbHLifeQubeLifesenseLifeWIRECORPMagyarTelekomMayoClinicMangoInformaIcsP.L.MarylhurstUniversityMatryxGroupMaximHealthcareServicesMcKessonmDiagnosIcaMedcoHealthSoluIonsMEDgleMedicalConnecIvityConsulIng
MedicAppCorpLtdMedimoov.comMelbourneHealthMerckMerckSeronomHealthEvolveMobidarmmobilehealthexpoMobilePRMMobileSoluIonsCompanyModernHealthTalkMoleProducIonsMoleacPet.Ltd.MPIMSDNATOTrainingMissionNesecoNeuralDiagnosIcsPtyLtdNevrocorpNewLeafVenturesNHSWestMidlandsNIHNIHPInc.NoninMedicalNowPosM‐SoluIonsNutriciaAdvancedMedicalNutriIonNutriciaLtd(Danone)OakleyMedicalPracIceOHSUOptasiaMedicalOpIMedisAGOptumInsighOzanBaIgunPacificaSeniorLivinginSanLeandroPAREXELPaIentKeeper,Inc.PhilipsPhoenixConsulIngMLJPlanetHobuPlanetSiol.netPMDExports,Inc.PraetorianServicesPlcPTKalbeFarma
PublicisLifeBrandsPublicisLifeBrandsResoluteRanbaxyRobbinsInteracIveRochePakistanLimitedRockHealthRoseOaMarkeIngRTCNorthLtdSaintJosephHealthSystemsalhospitalScolshHealthcareSensei,IncShenzhenComenMedicalInstrumentsSkyInternaIonalSmartOnlineSmithsMedicalSofomoEmbeddedSoluIonsPvtLtdlifeplot.inSonicHealthcareSouthWestYorkshireNHSSpyderDigitalResearchIncStJudeMedicalStrategyAnalyIcsStrykerTacIoSoewareTechDataTechnikumWienTeleThriveTELUSTevaTILabUCBUNCHospitalUniversityofAucklandUniversityofOtagoUSAMRMC/TATRCVasterboOenCountyCouncilVestreVikenHFVirginAcIve(Pty)ViropharmavivmedWEBonTheWebWellDocWHO..andsingleexperts
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Keytakeaways
• DiabetesisseenasthetherapeuIcareawithhighestbusinesspotenIal• TodayhealthcareinterestedpeopleandclinicaldoctorsarethemaintargetgroupsformHealth
soluIons• MobilehealthsoluIonsforpaIentsandprofessionalsdifferalotintheirbusinesspotenIal
• Both,tabletsandsmartphones,willhaveaplaceinmarketbutserveveryoppositefuncIons
• ParIcipantsenvisionsignificantacceptanceofmHealthsoluIonsin2016
• PaIents,appdevelopersandagenciesareseenasmainplayersinthemarket
• SmartphonepenetraIonisseenasthemaindriverformHealth
• LackofstandardizaIon,regulaIonandmarkettransparencyarethemainbarriersfacingmHealth
• AppstoreswillremainoneofmaindistribuIonchannelsformHealthsoluIons
• SmartphoneswillofferthehighestbusinesspotenIalformHealth
• AndroidandiOSwillbethepreferredmobileplaRormsformHealthsoluIons
• mHealthappsareseenastoolstoprovidemedicalservicesremotely
• ThemajorityofparIcipantsforecastabreakthroughofmHealthinthenextfiveyears
5©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
ThemHealthsurveyinvolvedsmallstart‐upsaswellaslargecorporatesfromallovertheworld
Selfemployed
8%
1‐5029%
51‐1005%
101‐1,00014%
1,001‐10,000
18%
10,000+25%
Par&cipantsbyNo.ofemployees Par&cipantsbycountry
USA40%
UK11%
India7%
Australia3%
Canada3%
Germany3%
TheNether‐lands2%
Other31%
*Othercountriesinclude:Afghanistan,Andorra,Austria,Belgium,Brazil,Bulgaria,China,Colombia,CroaIa,Denmark,DominicanRepublic,Egypt,Finland,France,Greece,Hungary,Indonesia,Iran,Ireland,Italy,Japan,Liechtenstein,Malaysia,Mexico,NewZealand,Norway,Pakistan,Poland,Portugal,Russia,SaudiArabia,Singapore,Slovenia,SouthAfrica,SouthKorea,Spain,Sweden,Switzerland,Turkey,UAE.
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Thesurveyinvolvedpar&cipantsfromvariousrelatedindustrieswithaveragemHealthexperienceof2.5years
None35%
<6months13%
6‐12months12%
1‐2years17%
3‐4years09%
5+years13%
Company’sexperienceinmHealth Companiesbyindustry
22%
21%
20%
15%
9%
6%4%
2% 1% 0%Consultancy/Agency
Devicemanufacturer
Appdeveloper
PharmaceuIcalcompany
Hospital
TelecommunicaIonscompanyMedComm
Healthinsurer
Medicalpublisher
Sport/fitnesscompany∅2.5years*
*Averageofcompaniesthathavesomeexperience.
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Diabetesisseenasthetherapeu&careawithhighestbusinesspoten&al
Whichtherapeu&careasofferthebestmarketpoten&alformHealthsolu&ons?
*CHDreferstocoronaryheartdisease**COPDreferstochronicobstrucIvepulmonarydisease.
80%
45%
40%
39%
25%
24%
24%
24%
22%
18%
16%
6%
Diabetes
Obesity
Hypertension
CHD*
Depression
COPD**
Cancer
Chronicpain
Asthma
Sleepdisorders
Alzheimer’sdisease
MS‐MulIplesclerosis
ShareofRespondents
“Doctor'sprescripIonsaremostoeenamixtureofmedicaIon and lifestyle changes. Pharmacists aredoing all they can to help paIents comply to themedicaIonprescripIon.mHealthhasthepowertodrivedailylifestylechangesandprovideImely,in‐pocketmedicaIon reminders, thusmHealthholdsthekeytobothcriIcalaspectsofcompliance.”
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19%
27%
34%
42%
44%
56%
40%
53%
61%
66%
52%
72%
Daycarestaff
Pharmacist
Nurses
IndependentGP**
Medicalstudents
Clinicaldoctor
ShareofRespondents
2016 2011
TodayhealthcareinterestedpeopleandclinicaldoctorsarethemaintargetgroupsformHealthsolu&ons
WhatareandwillbethemaintargetgroupsformHealthsolu&ons?
Pa&ents Professionals
24%
35%
58%
58%
39%
61%
81%
61%
Acutesickness
Caregiver
Chronicallyill
Healthcareinterested*
ShareofRespondents
“IbelievethenumberofpaIentsusingthedeviceswillbedeterminedbasedonthedemographicsofthepaIentpopulaIon.PaIentswhoaremoreaffluent&/orbeOereducatedwillbethemostlikelyuserswhereaselderly/less‐educated/poorerpaIentswillnotbeaslikelytousethedevices.”
*Individualsthatarehighlyinterestedinfitness,nutriIon,andotherhealthrelatedissues.**IndependentgeneralpracIIonersrefertodoctorsworkingoutsideofahospital.
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8%
18%
29%
29%
36%
36%
42%
42%
48%
48%
49%
50%
50%
51%
52%
53%
59%
60%
Fitness/Healthapps
Healthtrackingtools,weight,calories,fitness
Generaldiagnosisapps
MedicaIoncompliance,reminderservices
Notesandmemos
Alertsandupdatesonmedicalnews
Billing,codingandclaimstools
Appsprovidingremoteaccesstolabresults
AppsthatdisplayECGresults
Medicalreferenceatpoint‐of‐care
ConInuingMedicalEducaIon
DatatransmissiontotheEmergencyRoom(ER)
ManagingandtrackingmedicalcondiIons
Digitalimaging
RemoteconsultaIon,inremotelocaIons
Managementofelectronichealthrecords(EHR/PHR)ondevices
AppsallowinghospitalstomonitorpaIentsattheirhome
ShareofRespondents
Mobilehealthsolu&onsforpa&entsandprofessionalsdifferalotintheirbusinesspoten&al
WhatmHealthsolu&onsofferthebiggestmarketpoten&alformedicalprofessionalsandpa&ents?
Pa&ents Professionals
7%
11%
16%
18%
19%
20%
21%
25%
29%
32%
36%
38%
48%
50%
57%
60%
64%
67%
Digitalimaging
ConInuingMedicalEducaIon
Billing,codingandclaims
Medicalreferenceatpoint‐of‐care
DatatransmissiontotheEmergencyRoom
AppsthatdisplayECGresults
Notesandmemos
Alertsandupdatesonmedicalnews
Generaldiagnosisapps
Managementofelectronichealthrecords(EHR/PHR)
Appsprovidingremoteaccesstolabresults
ManagingandtrackingmedicalcondiIons
AppsallowinghospitalstomonitorpaIentsattheirhome
RemoteconsultaIon,inremotelocaIons
Fitness/healthapps
MedicaIoncompliance,reminderservices
Healthtrackingtools,weight,calories,fitness
ShareofRespondents
“ IdobelievethereisastrongmarketpotenIalformHealthofferingsinthemonitoring,educaIonandtreatmentofanindividual'shealthcare.”
“TherearecertaindevelopmentshappeningandawarenessfortheneedtohavemobilehealthsoluIonisincreasing,whichclearlyshowsthatthemHealthapps,soluIonandmarketwillgrow,theonlyissueistodevelopasimplifiedsoluIonwitheasyaccesstothepaIentsandpracIIonerandneedtoidenIfytherelevantstakeholdersandsomeonewhowillbemanagingthewholeecosystem.ThisdefinitelyshouldnotstopatjustanapplicaIondevelopmentforsmartphoneoraniPad,successliesbeyond.”
10©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Both,tabletsandsmartphones,willhaveaplaceinmarketbutserveveryoppositefunc&ons
Whichdevicesofferthebestmarketpoten&alfortheuse‐func&onslisted?
19%
26%
33% 35%
43%47%
50% 50% 51% 52%
53%
62%65% 66%
71%
80% 82% 83%
71%67%
57%
72% 74%
60%65%
48%53% 52%
61%
60%53%
41%45%
32% 33%28%
24% 25%30%
20%
29%
19%25%
21%25%
20% 20%25% 24%
20%
30%
17%12% 15%
ShareofRespo
nden
ts
Smartphones Tablets PalmtopPC
“I don't think thatsmartphone will takethe lead of mHealthsoluIons.Myopinionisthat a combinaIon ofdevicessuchasiPadandiPhone will cooperatewith similar addedvalue. Furthermore,devicessuchiPadwillbedaily habit on everyhealthsector.”
11©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Par&cipantsenvisionsignificantacceptanceofmHealthsolu&onsin2016
Whatpercentageofmedicalprofessionalsandpa&entsindevelopedcountries*willusemHealthin2016?
2%6%
9% 9% 9%14% 15%
18%
12%
5%
0‐10% 11‐20% 21‐30% 31‐40% 41‐50% 51‐60% 61‐70% 71‐80% 81‐90% 91‐100%
6% 7%12% 12%
16%13%
16%
10%7%
1%
0‐10% 11‐20% 21‐30% 31‐40% 41‐50% 51‐60% 61‐70% 71‐80% 81‐90% 91‐100%
PaIents
Professionals
∅47%
∅57%
“5yearsislike5minuteswhenitcomestothekindofchangewearetalkingabouthere.Ithastakenus5yearstogetjustahandfulofhomecareprovidersusingmobileapps,despiteastrongbusinesscase.HealthcareorganizaIonsareconservaIveandtheyarenotstrongatdrivingchange,sothedecisionstakealongImeandgelngwidespreadadopIonevenlonger.DrivingthiskindofchangeisaskillsetthatisnotnaIvetohealthcare.”
“mHealthwillgrowfasterinemergingmarketsthanin'developed'markets.”
“TherewillbeincreasedacceptanceofmobilehealthcareofferingsbutIbelieveitwilltakelongerthan5yearsevenfortheearlyadoptersofpaIents,medicalcommunityandthehealthinsuranceplans.”
*NorthAmerica,Europe,Australia,Japan,SouthKorea,NewZealand(IMFdefiniIon).
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Pa&ents,appdevelopersandagenciesareseenasmainplayersinthemarket
WhichofthefollowingstakeholdersaregoingtodrivethemHealthmarketoverthenext5years?
9%
9%
23%
26%
28%
28%
33%
37%
37%
40%
48%
Sportandfitnesscompanies
Handsetmanufactures
Healthregulatorybodies
TelecommunicaIonscompanies
PharmaceuIcalcompanies
Medicaldevicemanufacturers
Healthinsuranceagencies
Medicaltechnologyproviders
Hospitalsandhealthcareworkers
Appdevelopers/agencies
PaIents
ShareofRespondents
“AlreadyseeingatsunamiofhealthrelatedappsdrivenbypaIents,notpracIIoners. Biggestissueinthenextfiveyears is sorIng through all of them. HealthcareregulaIon on privacy and security will delay provideradopIon of these apps; developmentwill be driven bypaIentdemand.”
“PaIents drives the system. They will go to the doctorsnot for a diagnose but for a signature on a receipt, asthey already did the diagnose by themselves throughapps,weboranyothertool.”
“Behavior is driven by incenIve. Medical FaciliIes candrive this through adhering to new metrics ofreimbursement,re‐admiOance,etc.”
“Healthinsuranceagenciesin2016willbedriventowardsa forward thinkingproacIvebusinessmodel asmillionsofusersusesmartphonemHealthapps to livehealthierandtryavoidingoratleastdelayingtheuseofhealthcarecoverage.”
13©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Smartphonepenetra&onisseenasthemaindriverformHealth
WhatarethemaindrivingforcesforthegrowthofmHealthinupcomingyears?
18%
18%
19%
19%
21%
21%
23%
24%
27%
27%
32%
36%
39%
42%
45%
UbiquityofmHealthsoluIons/apps
DemographicgrowthofpaIentgroups(elderlyandchronicallyill)
StandardizaIonbreakthroughs
CorporateinvolvementinthemHealthmarket
Healthregulatorybodies'support
DecreasingpriceofmHealthsoluIons
TelecommunicaIon'sinvolvementinhealthinnovaIons
IncreasingpartnershipsbetweenmHealthsoluIonsandservices
Easeofproduct/serviceconnecIvity
EaseofaccesstosoluIons
TechnologicalinnovaIons
User/paIentdemand
PaIent‐centriccaremodels
Governmentdemandforhealthcareefficiencysavings
SmartphonepenetraIon
ShareofRespondents
“Thefutureofhealthcarewillnotbeinadoctorsoffice,butwillbeinthepaIentshome.<…>Thiswillbedependentoninsurancecompanies,healthcareprovidersandgovernments.”
“ThemHealthenvironmenthavegrownrapidlythelasttwoyears.It`sgreatthattheclinicalapproachandunderstandingofhowtoworkupagainstthehealthcarecliniciansmarkethavebeenadoptedfromtheMedDevindustry. Oneyearago,themHealthdiscussionswasfunnytofollow.Nothecliniciansarebroughtintothediscussions,andthat`saturningpoint.”
14©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Lackofstandardiza&on,regula&onandmarkettransparencyarethemainbarriersfacingmHealth
WhatarethebiggestbarriersofmHealthintheupcomingyears?
BarrierRanking(ShareofRespondents) Explana&on
RegulaIon 58% RegulaIonwillslowdowninnovaIonanddevelopmentofmHealthsoluIons
Lackofstandardizaion 43% Thelackofhavingstandardsonhardwareandsoewarewillslowdownmarketdynamic
PaIentinformaIonsecurity
37% PaIentswanttokeephealthinformaIonsecure,strongencrypIonandauthenIcaIonneeded
UnawareofsoluIons 27% PeoplearenotawareofmHealthsoluIonsorfindithardtoaccessthem
CostofsoluIon 25% PaIentsarenotwillingtopayforthesoluIon.Costlydevelopmentprocess
Targetgroupmismatch 20% Thereisasmallpercentageofthetargetgroup(e.g.elderly/chronicdisease)thatownsasmartphone
UnknownlegiImacy 20% Userswillbereluctanttouseappssincetheycanbedevelopedbyanyone
ReadinessofpaIents 18% Peoplearen’treadyforachangeintheirrouInehealthcaretreatment
Technologyreadiness 17% Thetechnologyisn’tpracIcalandaffordableforalargeenoughmarketyet
Lackofclinicalapprovals 10% Devicesdonotmeetclinicalrequirementsintermsofhygiene,waterproofing,etc.
“Themostimportantbarrieristhemindsetofthepeoplewhowillapproveornotapprovethenewwayofliving.Howmanyhours,monthsoryearswewilldiscussonsomethingthatwillbealreadybeastatusquoandhabittodailylifeofpeople.”
“ThequesIonisnotifdevicesortechnologywillhavethecapabilitytoopenthedoortothenewnormal,butifwecanstandtoopenthedoortothenewnormal,becauseinthisnewstatusprivacygivesthebatontotransparencyandsecuritygivesthebatontoaccountability.Arewereadytolivewiththosenewvalues?”
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28%
35%
39%
44%
52%
55%
56%
MNOs
WebpagesofsoluIonproviders
Pharmacies*
Healthcarewebsites
Physicians*
Appstores
Hospitals*
ShareofRespondents
Appstoreswillremainoneofmaindistribu&onchannelsformHealthsolu&ons
Whatarethebestdistribu&onchannelsformHealthsolu&onsasoftodayandin5years&me?
2011 2016
13%
18%
26%
26%
28%
39%
68%
MNOs
Pharmacies*
Physicians*
Hospitals*
WebpagesofsoluIonproviders
Healthcarewebsites
Appstores
ShareofRespondents
“WebAppswillreplacetheiPhonestoreasthedistribuIonplaRorm.”
“Twopurchasemodels:Rental&Purchase.Rentalaspartofaservicehospitalofferstotracktreatmentprocess(refurbishedwhenreturned).PurchaseispaIent‐drivenwithmorefocusonhealth,wellness&chronicillness.”
“Dependsoneaseofuse,pricing,penetraIonrateandofcourseonmarkeIngstrategies.ButtheappstoreanothermobileserviceplaRormswillbeknownmHealthbrands.”
*Hospitals,pharmacies,andphysicianswouldrecommendorprovidemHealthsoluIonswhenpaIentscomeinfortreatment.
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6%
13%
14%
19%
22%
54%
77%
83%
Pagers
Seniorphones
PDAs
Gameconsoles
Cellphones
Medical‐specificdevices
Tablets
Smartphones
ShareofRespondents
Smartphoneswillofferthehighestbusinesspoten&alformHealth
Whatdevicesofferthebestbusinessopportuni&esformHealthasoftodayandin5years&me?
2011 2016
5%
9%
11%
17%
27%
29%
68%
83%
Gameconsoles
Pagers
Seniorphones
PDAs
Medical‐specificdevices
Cellphones
Tablets
Smartphones
ShareofRespondents
“OverthehorizonconceptsforthirdworlddevelopmentindicatethatpaIentsinunderdevelopedcountriesmaybeanuntappedareafortesIngdevelopmentofpaIentdrivenapps.<…>mHealthindevelopedcountriesmaybesmartphonebased,butinunderdevelopedcountriescellphonewillremainthemostaccessibleportaltopaIents.
“Doubtsmartphonewilldominateduetoformfactor.Needtabletsizeforsomeapps.”
“DedicateddeviceswillbebeOerthansmartphonebasedsoluIonsinthelongtermwhentheircostisunder$100.00each.”
“mHealthwillrequiremanycombinaIonsofdevicescoordinated/networkedtogetherandconfigurable.”
“Probablytherewillbenewmedia‐notnecessarilythroughasmartphonebutanintegrateddevicewithacellularnetwork.”
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4%
6%
16%
29%
75%
77%
Symbian
PalmWebOS
BlackBerryOS
WindowsPhone
iOS(iPhone)
AndroidOS
ShareofRespondents
AndroidandiOSwillbethepreferredmobilepla^ormsformHealthsolu&ons
Whatsmartphonepla^ormsofferthebestbusinessopportuni&esformHealthasoftodayandin5years?
2011 2016
3%
6%
16%
26%
65%
84%
PalmWebOS
Symbian
WindowsPhone
BlackBerryOS
AndroidOS
iOS(iPhone)
ShareofRespondents
“It'snotabouttheapp,butabouttheplaRormwhereallthedataisstored.IndividualdatapointsfromawiderangeofappsdonotprovideapictureofthepaIent'shealth/dataforcomprehensivetreatment.“
“TherewillnotbeappsbutamoreubiquitousmobileenabledsoluIonthatworksonalldevices.”
“SIllfocusedonkillerappnotaplaRormforbeOerqualityhealthcaredelivery.”
“Web‐basedsoluIons,makinguseofHTML5technologies,willtaketheplaRormspecificapps.”
18©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
mHealthappsareseenastoolstoprovidemedicalservicesremotely
HowcantheindustrybenefitfrommHealthsolu&ons?
11%
23%
25%
25%
36%
50%
51%
57%
62%
Increaseinmedicalemergencyservicescreatespeaceofmind
Easeoflivingbyregainingmobility
NewmarkeIngdistribuIonchannel
Awarenesscreatesahealthconscioussociety
Increaseofefficiencyinhospitals
IncreasedpaIentcompliance
ReducedcostsofmedicalsoluIons
ImprovedinteracIonbetweenpaIentsanddoctors
AccesstoservicesandtreatmentinhomeorremotelocaIon
ShareofRespondents
“mHealth brings two major contribuIons to thehealthcareindustry:1)populaIonhealthawarenessthrough the ability to measure health factors 2)access to physicians, websites and other subjectmaOer experIse in a convenient and easy‐to‐useprocess”
“IthinkmHealthistheonlyviablewaytodecreaseourhealthcarespending, andatthesameImeincreaseawareness about healthcare issues, medicalcondiIons and treatments, health maintenance,medicaIon adherence, paIent accessibility toclinicians, decreased length of Ime for scheduling adoctor's office visit, access the needed informaIonrelatedtoyourdiseaseandgeneralhealthandfitnessconcernsbyhaving the informaIon "pushed" to themobiledeviceused.”
*HCPs:Healthcareprofessionals
19©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
Themajorityofpar&cipantsforecastabreakthroughofmHealthinthenextfiveyears
48%
51%
68%
68%
75%
76%
27%
29%
16%
22%
17%
21%
24%
20%
17%
11%
9%
3%
By2016,themajorityofhealthinsuranceagenciesindevelopedcountries*willpayformHealthsoluIons
SimilartoApple’scurrentappstore,healthcarewillhaveaspecificappstoreforhealthandmedicalrelatedissuesby2016
SmartphoneappswillbecomethemaintypeofmobilehealthsoluIonsby2016
By2016,mobilehealthsoluIonswillbewidelyusedbythegeneralpublicindevelopedcountries*
In2016mobilehealthsoluIonswillbewidelyusedandpurchasedbyhealthcaremanagersandadministrators
By2016,themajorityofhealthcareprofessionalsindevelopedcountries*willusemobilehealthsoluIons
Agree Disagree Don'tknow
Pleasetellusyouropinionaboutthefollowinghypotheses:
“mHealthwillbethenewnormoneveryhealthsectorinnearfuture.AttheImethatApplebringsthepowertothepaIents,bycreaIngthe"i"devicesandstandards,everythingwillbemovedfaster.Nowtherearenocompaniesorinnovatorsandstakeholdersthataskedordiscussedaboutcomplianceandnextstepsonhealthsectors.Theydon'thavetheImetousesamebehaviorsintonewnormal.“
“mHealthwillbecomeahugepartofhealthcare,butonlyifcompaniestaketheImetoconductrandomizedcontrolledclinicaltrialsthatdemonstrateclinicaloutcomes.ThatishowallhealthcareproductshavehistoricallyandwillconInuetobepaidfor.”
*NorthAmerica,Europe,Australia,Japan,SouthKorea,NewZealand(IMFdefiniIon).
20©research2guidance2012 GlobalmHealthDeveloperSurveySingleUserLicence
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