Global Innovation

Global Innovation

K3®-D

PlasticsPackagingTechnologyAssemblingDecorationTrendsLifestyle

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uppthe magazine for professionals

Augmented Reality for the new K3®-D cup

Experience the global innovation in an interactive animation and discover the special features of K3®-D with your smart phone or tablet.

For more details see page 03

K3®-D03

The story of K3® technology is a success story that originated in Switzerland. This is where K3® was invented, and this is where substantial momentum for further development continues to pick up. We call the latest development K3®-D, where D stands for a new way of shaping the carton for the third dimension.

The packaging decoration of cups with special shapes has so far been reserved for the slee-ves technology. K3®-D opens new possibilities in this area. Additional leeway in the packaging de-sign and communication means having an edge at the point of decision-making and at point of sale. Our customers profit from using K3®-D.

Jens Krause

Jens KrauseSales DirectorGreiner Packaging Switzerland

EditorialDear Readers,

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In this edition of unique packpaper, you will find extensive information about K3®. With the help of Augmented Reality , you can even experi-ence the global innovation on your smart device.

Happy reading!

YoursJens KrauseSales DirectorGreiner Packaging Switzerland

Global Innovation K3®-D Cardboard-wrap shaping in the third dimension 03

Cult snack in a cup Soletti Cup 04

Regional – increasingly becoming the number one choice! Globally interconnected, regionally anchored 06–11

Ready-to-mount complete solution 12

Company Information 13

Regional

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K3®-D packaging

provides dairy products

with new ways to stand

out at the POS.

from renewable raw materials or recycled materials, reduced plastic content. It’s also lightweight, and therefore more efficient to transport. The low recycling fees are a boon to manufacturers and bottlers. And end consumers can very easily detach the cardboard wrap and cup and dispose of them separately.We introduce the latest technology in this edition of upp. For the best experience, mock up the K3®-D packaging yourself, using Augmented Reality on your smart device! The necessary steps are explained in detail below.

K3® technology traces its roots to Switzerland. The Diepoldsau site also drives the ongoing development and has now come up with a global innovation: the K3®-D. Decoration challenges previously possible only with sleeves can now be handled. K3®-D makes the cardboard wrap for the outer shell of any cup shape desired, from 68 to 75 mm in diameter.

Decoration with all the K3® advantagesK3®-D packaging stands out due to all the advantages that the classic K3® packaging exhibits: Its cardboard wrap can be printed on both sides – each with up to six colors in offset printing. It therefore meets the highest demands for marketing. The use of the interior allows additional ways to communicate, for example, integration into marketing activities, raffles, etc. Cardboard is perceived by consumers as a „warm“ material. Together with the cup shape’s aesthetics, the pleasing tactile sensation of the packaging can be brought into play.

As sustainable as possibleCompared to other materials, K3® packaging wins people over with its many sustainability advantages: excellent CO2 balance, cardboard

Global Innovation K3®-D Cardboard-wrap shapingin the third dimension

You may load the „GPI“ app directly from the appropriate store. Alternatively, you may scan the QR code and download the app for iOS or Android.

Start the Greiner Packaging „GPI“ app.

Hold the camera of your smart device over the pictured K3®-D cup.

How Augmented Reality works

GPI

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Packaging facts

Capacity: 190 g and 370 g Material: PS Decoration: PVC sleeve Technology: thermoforming

Danone surprises the market with a yogurt product line especially for men

Danone for Men is breaking new ground, and so is its packaging. The cup design is “square-round”, unfussy, and stylish. Masculine black dominates the look. Grainer Packaging packages yogurt products for Danone Bulgaria based on a completely

The new Soletti Cup follows the trend of modern mobility. Greiner Packaging has developed a packaging solution with a hexagonal thermoformed cup that meets the increasing need for “a snack on-the-go”. The packaging fits in any backpack and baby carriage, and in most cup and can holders. A resealable lid allows intermittent snacking, while keeping the pretzel sticks fresh and crunchy. Soccer legend Herbert Prohaska, who is also a Soletti brand ambassador, smiles

Totally Tailored to Masculine Taste

Cult snack in a cup Soletti Cup

new concept – one directly tailored to masculine taste preferences. A special challenge during the development stage of the packaging was the cup’s unique shape, especially with respect to how it fits in with the filling process. A competitor was unable to meet the enormous challenges, so Greiner Packaging got its chance, and accomplished the task right away.

Men prefer thick yogurtSome studies done before Danone for Men was introduced in the market revealed the taste preferences of Bulgarian men. They like yogurt with a thick consistency, high fat content, natural ingredients, and a distinctive taste. Danone for Men contains five percent fat and may also be consumed with a fork.

and sums up the container’s advantages in a nutshell: “Who wants crumbs anyway?”

Flexibility in decorationThe Soletti Cup is decorated with a sleeve. This decorative variation comes with a significant advantage: the visual design of the packaging can be simply and quickly adapted to different products and occasions, making the cup a flexible, useful marketing instrument.

Soletti pretzel sticks in convenient and crumb-free packaging

Packaging facts

Capacity: 75 g Material: PP Decoration: sleeve Technology:

thermoforming


Successful Innovation Day 2013

Six highly engaging speakers. More than 100 invited guests from 16 countries. Plenty of news, exciting discussions, and intensive networking with an international flavor. Innovation Day 2013 brought fresh energy to the packaging industry. The presentation concept is evidently working brilliantly because during its first two years of existence, Innovation Day has already managed to establish itself as an important event for the industry.The speakers expounded on the theme „ Packaging and POS“ from various perspectives. As the day progressed,

Packworld examines and discusses the role of packaging at point-of-sale

Group photo (left to right): Kenneth Boldog, Martin A. Schoiswohl,

Robert Obermayr, Nico Van de Walle, Kai Thomas, Uli Vogel,

Günther Botschen, Klaus Hockl

it became clear that many factors decide the success or failure of products at point-of-sale. All factors must be taken into consideration in packaging concepts.

Third Innovation Day in Fall 2014Event organizer Robert Obermayr, Head of Innovation/Division K at Greiner Packaging International, says „We are thrilled with the success in 2013 and have already begun planning the third Innovation Day. It will be held in Fall 2014 at the conference center of Packworld, which is proving to be the perfect place to send our message.“

At the POS, the moment of truth is determined in a matter of seconds. Packaging plays a critical role when the consumer makes his decision. It performs the important task of communication and conveys brand image and value.

Robust inner lining for medical refrigeratorsGreiner Assistec meets high standards for design, geometry, and stability

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Regional – increasingly becoming the number one choice!

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Regional products – regionally packaged

This is just a small selection of the successful regional products packaged by Greiner Packaging:

Heidi YogurtAs with Heidi of the famous children‘s series, Heidi Yogurt also embodies the pristine nature of Swiss mountains. Yogurt products from Berglandmilch Switzerland, esthetically packaged in cup-shaped jars, project this image of quality 100%.

AdR (Migros)The Swiss company Migros identifies products that originate from the immediate vicinity with its label, AdR (meaning „From the region, for the region“). AdR has been a success story for more than a decade – supported by packaging solutions from Greiner Packaging.

Organic Yogurt from Yeo ValleyYeo Valley is considered the most successful brand of organic dairy products in Great Britain. The company stresses continuity: All organic milk is sourced traditionally from British organic farmers. Greiner Packaging has been its packaging partner for more than 10 years, primarily with K3® packaging solutions.

Jogurella: a piece of AustriaJogurella is an Austrian fruit yogurt classic that has been in the market for more than 40 years. A red and white flag on the foil lid symbolizes where the contents were sourced. Greiner Packaging assisted Jogurella in expanding the range of products through Jogurella mixi (a cup with a lid containing candy-coated chocolate).

globally

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We are all part of Europe! But the size brought about by a union like the EU has also meant some loss for the individual. Above all, the loss of identity. It’s not surprising that people are increasingly longing for the homeland. The “Servus Wave” rolling through the media landscape of Austria and the neighbouring Alpine regions is a striking example of this. “Servus Magazine” has been successfully scoring points with values such as authenticity, regionality, and tradition.

Regional foods enjoy trustThis trend very much applies to food. Anything grown or produced in the region is deemed a piece of homeland. Moreover, consumers’ trust in regional foods is much greater than in those global players – a trend that has been reinforced by the latest food scandals. The climate footprint of regional products is also a further bonus, since short transport distances reduce CO2 emissions.

The question of sourcing is increasingly determining the modern lifestyle. Consumers like it regional.

Regional – increa singly becoming the number one choice!

interconnected

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Regional, organic, or both? There are signs of a clear trend toward regional foods. Experts are still discussing how much this has developed. Some claim that “the previous organic trend has now become the trend toward regionality”. A current survey of the German Federal Ministry for Food, Agriculture, and Consumer Protection shows that regionality alone is not enough. Of those who responded, 77 percent prefer the combination of “organic & regional”.

The rapid rise of slow food Regionality is also a fixed factor in the rapid rise of the Slow Food movement. Slow Food is a collective term for conscious, pleasurable, regional food, and has its origins in Italy. German futurologist Matthias Horx sees a significant food trend in Slow Food. According to his definition, Slow Food products are authentic with respect to regionality and seasonality. They are produced and enjoyed as traditionally or originally as possible.

Regionality is the booming countermovement to globalisation.

Regional – increa singly becoming the number one choice!

regionally anchored


Greiner Packaging International: Customers profit from a large, robust network that responds flexibly, and provides local context.

As close to customers as possibleCustomer proximity is the order of the day. For Greiner Packaging International, customer proximity takes many forms. Firstly, it is local: The decentralized organization of the network structure responds as quickly, unbureaucratically, and flexibly as a regional supplier. Secondly, it has context: People on-site know the customers, their needs, their markets, and the consumer behavior in the respective region. This understanding, paired with knowledge of the legal and technical conditions, facilitates efficient customer care. It is an important cornerstone for mutual market success.

The production and distribution network of Greiner Packaging International stretches across all regions in Europe. The network structure brings many advantages to customers. For instance, all technologies are available at all sites. Regional and national customers therefore enjoy a high degree of solution expertise and a wide variety of solutions. Key customers who operate internationally can opt to manufacture the same packaging at different sites for the nearest sales region.

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Globally interconnected, regionally anchored

Local is the new organic:

“Re-localising” creates new appetite for regional products.

From the current “sales trends” of the Matthias Horx Zukunftsinstitut (Future Institute)

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Tech facts

Material Housing: ABS UV-stabilized Insulation: audio foam

Sealing: weatherstrip made of silicon Technologies: plate thermoforming,

gluing, ultrasonic welding

The Austrian manufacturer Neura is one of the most innovative companies in the heat pump sector. Optimizing measures affect every detail. A heat pump housing made of synthetic material was therefore further developed with Greiner Assistec. This has major advantages compared to alternatives made of sheet metal. The synthetic surface saves on a coating process and allows for more freedom in designing the shape and color. The material is lighter, thereby reducing the total weight of the heat pump. A specially developed weatherstrip made of silicon that improves water resistance is used to seal the outer walls.

Insulation with foam by Eurofoam Greiner Assistec utilizes the diversity of expertise within the Greiner group in manufacturing the heat pump housing.

A total solution ready for installation New heat pump housing made of synthetic material

The module is insulated with audio foam from Eurofoam, which ensures low-noise operation. “Neura heat pump housings are a classic example of comprehensive solutions under one roof that Greiner Assistec can offer its clients,“ says Franz Dilly, Head of the Greiner Assistec Division.

Greiner Assistec produces the interior trim of medical cooling devices for Kirsch, the German market leader in the field of pharma ceutical and blood cooling.

The standards for materials used for these cooling devices are much higher than for commercial household refri ge-ra tors. The inner lining must meet very strict guidelines as regards hygiene and cleanliness.

Sophisticated tooling and production technology The design of the interior space presented a special challenge. Medical refrigerators do not have classic shelves, but rather drawers that are opened and closed several times a day. This process strains the inner lining on which they are guided. From the production point of view, it means ensuring sufficient wall strength in the sensitive areas. Greiner Assistec accomplishes this with the help of sophisticated tooling and production technology. A new five-axis milling machine ensures the most precise implementation of design and geometry possible.

Tech facts

Material: PS Technology: plate

thermoforming

Robust inner lining for medical refrigeratorsGreiner Assistec meets high standards for design, geometry, and stability


In the process of combining plastic and carton, Greiner Assistec emphasizes its industrial design competence in non-food packaging. An ingenious combination of the two materials creates many new possibilities. Plastic takes care of the function, and carton of the information, thereby greatly increasing flexibility. A range of products, for example, can therefore be designed modularly – using one plastic part and different-sized additions made of carton.

The many faces of added valueCombining materials adds value for the consumer. This can take many forms: easier handling, better portioning, greater product safety, optimized technical functionality, and much more. In short: the combination of plastic and carton opens doors to new solutions previously unattainable with the use of just one of the two materials.

Plastic & Carton –a brilliant combinationInnovative material combination provides added value for consumers

One stop for flexible solutions For customers of Greiner Assistec, the attractive combination options offer a number of advantages. They get customized solutions from one source, i.e., a single partner. In terms of design and dimensions, they enjoy maximum flexibility. Aside from the considerable traditional know-how in plastics processing, Greiner Assistec also applies the latest know-how in carton. This is a result of a joint venture with Cardbox Packaging, a multinational manufacturer of high-quality and up-market collapsible boxes.

Tech facts

Materials: all plastics, carton

Surface treatment: carton enhancement through embossing and printing

Technologies: thermoforming, injection molding


COMPANY INFORMATION

Owner, editor, publisher, and editorial office: Greiner Packaging GmbHGreiner Straße 70, 4550 Kremsmünster, Austriawww.greiner-gpi.comCourt of Reg.: Landesgericht Steyr, Chamber of Commerce Reg. No.: 176892k

Responsible for content: Kenneth BoldogPhotos: Greiner Packaging, Kirsch, Wolfgang Stadler, Clemens Pürstinger, Nik Fleischmann, Monika Klinger, Sergiy Telesh/Netrun78/Iakov Kalinin/smereka/Rus S/auremar/ Warren Goldswain/Shutterstock Inc. Creation, concept, and artwork: Das Kommunikationshaus Bad Aussee, Austria, www.kommhaus.com Printer: Samson Druck GmbH Subject to alterations, errors, and misprints.

Until now, little importance has been placed on the look of the packaging for cake and tart decorating supplies in Great Britain. Now, however, a supermarket chain is putting a creative spin to this area. Highly transparent PETs – designed and developed by Greiner Packaging – lend a premium touch to decorating products such as silver dragées, sugar stars, pearls, confetti, etc. The new packaging solution is winning people over, offering benefits to both supplier and consumers.

Elegant, practical, and variableThe elegant, highly transparent PET has a capacity of 100 ml. An embossed screw

cap makes it resealable and keeps the contents dry. Compared with industry standard packaging, this premium packaging improves handling and the average life of the filled products. The British supermarket chain has since been offering 27 different items in the practical, highly transparent PET jars.

Packaging for baked goods –Decoration goes premiumNew packaging solution for British supermarket chain uses highly transparent PETs

Packaging facts

Contents: 100 ml Material: PET Technology:

injection stretch blow molding

Packaging facts

Contents: 500 ml Material: PET Decoration: ultra-clear self-adhesive film labels Technology: injection stretch blow molding

Vodka in PET bottles conquers the Duty Free ShopsGreiner Packaging manufactures 500-ml bottles for vodka products of CEDC, the beverage group

PET plastic is gaining popularity as packaging material for spirits. Low tare weight, shatterproof properties, and optimal transparency are three strong arguments for its use in duty free shops at airports. The Central European Distribution Company (CEDC) is therefore increasingly relying on PET and purchasing 500-ml bottles

from Greiner Packaging for its three Polish vodka brands: Bols, Žubrówka, and Soplica. Production takes place at the modern facilities in Grodzisk Mazowiecki, which has long been a reliable partner of CEDC.

Vodka market leader in Poland, Russia, and Hungary CEDC was established in the early 1990s and has since built its superior position as a beverage specialist in Eastern Europe. Aside from the import and export business, the company has grown to become one of the largest vodka manufacturers in the world. Today, CEDC vodka products are leaders in the key markets of Poland, Russia, and Hungary.


Packaging facts

Capacity: 1,200, 1,500 and 3,000 ml

Material: PP Technology: injection

molding, stretch blow molding

Automated insertion of foil seal

The Austrian company MAM has established itself as a global brand for baby products. MAM products combine knowledge from medical research with innovative design and technical know-how. Anti-Colic is the name of a proven baby bottle from MAM, and its name emphasizes its advantage: it reduces colic in 80% of all cases. The special design with a bottom valve ensures this.

Greiner Packaging as a reliable manufacturerProducing the component of MAM Anti-Colic baby bottle was entrusted to

Baby bottles demand quality and safetyQuality management “Made in Austria”

for MAM Anti-Colic

Greiner Packaging for several reasons:Years ofexperiencein Europe in the field of sensitive baby items was one; as was the fact that these products require reliable quality management and the utmost product safety. Greiner Packaging offers both – complete with the logistic advantage of sales-oriented warehousing. MAM profits from short, highly flexible delivery times.

Packaging facts

Capacity: 130 ml Material: PP Technology:

injection molding

The name Kotányi has been synonymous with premium quality precious spices and herbs since 1881. Now that cooking is again very much in style, Kotányi scores with convenient, quality products. The butterfly cap, a new cap from Greiner Packaging, matches Kotanyi’s high standards. It has two different openings – one for sprinkling and another for pouring. The cap can be opened with one hand – a big advantage in daily use.

Creating added value for consumersGünter Ausserwöger, Head of the Kavo Division at Greiner Packaging International, explains, “The butterfly cap packaging project is the latest result of our longstanding

partnership with Kotányi. Together, we have created added value for the end consumer.” Greiner Packaging manufactures jars in different sizes as well as the butterfly caps, and automatically puts the seal inserts into the cap, thereby ensuring a first-opening guarantee.

Kotányi spice jarsNew with butterfly cap The entire packaging – jar, cap, automatic insertion of foil seal


www.greiner-assistec.com

Greiner Assistec GmbH4550 kremsmünster, austria

tel.: +43 7583 7251-0www.greiner-assistec.com

Even lighter – even more stable – even more durable

• Only 12.5 kg (about 50% of a wooden palette)• 1,000 kg loading capacity for rectangular packaging

(at room temperature) • Precise contour – ideal for high-rack facilities• Hygienic – easy to clean • Sustainable – made of recycled materials

Europalette medium

by the renowned FRAUENHOFER INSTITUTE

Based on international standard

ISO 8611

TESTED

Stability and loading capacity

Global Innovation

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