Global Human Resource Management at Coca Cola
description
Transcript of Global Human Resource Management at Coca Cola
![Page 1: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/1.jpg)
Global Human Resource Managementat
![Page 2: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/2.jpg)
Content
• Company
• Staffing policy
• Strategic role
• Wage policy
![Page 3: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/3.jpg)
Company
• 1886 Atlanta
• 200 countries
• 300 brands
![Page 4: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/4.jpg)
Company
• Global firm Local management
• „We must get ready for tomorrow today.”
• 2020 vision is „Roadmap– Mission– Vision
•People
![Page 5: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/5.jpg)
Working as a global team
• Brand + People• More than a place• Talents,Skills …
• Diverse environment Learn from each other
• Collaborative culture
![Page 6: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/6.jpg)
Geocentric Staffing Policy
+ Global + transnational strategy+ Best use of HR+ International executives
+ International staff
- Immigration policies limit implementation- Expensive
- Difficult documentation
![Page 7: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/7.jpg)
Geocentric Approach
Management Team:LOCAL + EXPATRIATE
MULTINATIONAL COMPOSITION• Cultural myopia
• Enhance locale responsiveness
![Page 8: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/8.jpg)
STAFF
LOCAL Better aquipped for home locations
EXPATRIATES Add value for development
Learning experience
• Mid-level managers: culural, language, practical trainings
![Page 9: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/9.jpg)
HRM function at
•Job analysis and design of work
•recruitment and selectionhttp://www.youtube.com/watch?v=QieX08XdqEg&feature=related
•training and development
•performance appraisals
![Page 10: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/10.jpg)
HRM function at
•compensation
•employee relationships
•staff welfare
•medical policies
![Page 11: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/11.jpg)
HRM function at
It is people, not technology who create the company.
![Page 12: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/12.jpg)
HRM function at
two-week HRM orientation sessions
for the HR
staff
From 25 operating divisions
Twice a year
![Page 13: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/13.jpg)
HRM function at
share their knowledge and experience
apply other region’s innovative and valuable HRM tools
constant mobility of employees
transaction of information
Agglomeration of global knowledge
![Page 14: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/14.jpg)
Is it appropriate to pay the US wage to the expatriates?
![Page 15: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/15.jpg)
Because it is just like an investment
![Page 16: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/16.jpg)
• Sometimes Money is not enough• Inadequate host country• Family
Problems can be…
![Page 17: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/17.jpg)
The ideal applicant is
• Willing to learn• Interested in foreign cultures• Flexible• Capable of integration• Not money orientated
![Page 18: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/18.jpg)
References http://www.scribd.com/doc/15001322/Coca-Cola-HRM: Project of HR practicies oc COCA-COLA COMPANY in Gujranwala; GIFT BUSINESS SCHOOL GUJRANWALA; 13.08.2008 Downloaded: 24.04.2010http://www.thecoca-colacompany.com/ourcompany/mission_vision_values.htmlhttp://www.thecoca-colacompany.com/ourcompany/meet_our_people.htmlhttp://www.oppapers.com/essays/Hr-Coke/102868: HR of Coke Downloaded: 25.04.2010http://74.125.77.132/search?q=cache:v8YnbkXPU30J:goliath.ecnext.com/coms2/gi_0198-624049/Human-resource-management-role-implications.html+HRM+of+coca+cola&cd=32&hl=hu&ct=clnk&gl=hu&client=firefox-a: Human resource management role implications for corporate reputation; Corporate Reputation Review; 01.09.2009Downloaded: 25.04.2010http://www.oppapers.com/essays/Hrm/184296: HRMDownloaded: 24.04.2010http://books.google.hu/books?id=1_ccq6ueYjkC&pg=PA11&lpg=PA11&dq=A+geocentric+staffing+policy+is+typically+for+the+firms+pursuing+a+global+or+transnational+strategies,+such+as+Nike,.+McDonalds,+Coca-Cola&source=bl&ots=rg087CPGxa&sig=XTSaG0tgu1KFYoCWkFUi24GXXNw&hl=hu&ei=Z1PUS66XLMuQOJTRgIoO&sa=X&oi=book_result&ct=result&resnum=2&ved=0CBAQ6AEwAQ#v=onepage&q=A%20geocentric%20staffing%20policy%20is%20typically%20for%20the%20firms%20pursuing%20a%20global%20or%20transnational%20strategies%2C%20such%20as%20Nike%2C.%20McDonalds%2C%20Coca-Cola&f=false: Global Marketing and Global Human Resources Management – Internationale Unternehmensführung by Lena Schmidtmann; Seminar Paper; 2004Downloaded: 26.04.2010
![Page 19: Global Human Resource Management at Coca Cola](https://reader035.fdocuments.us/reader035/viewer/2022082200/55cf985f550346d033973edc/html5/thumbnails/19.jpg)
Thank you for your attention!