Global Forum Business As Agent Of World Benefits

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Dear Participants of the Global Forum,

On behalf of the Weatherhead School of Management, the United Nations Global Compact, and the Academy of Management (Organization Development and Change Division) we are pleased to welcome you to the Second Global Forum for Business as an Agent of World Benefit: Manage by Designing in an Era of Massive Innovation.

The Forum will focus on humanity’s ability to create positive change in the world through the power and promise of design. By bringing together the fields of design, management, and sustainable value creation, the Forum aims to advance the premise that ours is not only an era of massive change but one of massive design opportunity. We hope to fashion a new magnitude of creative capacity in a time that is calling out for unprecedented innovation and positive change.

The Global Forum is not a traditional conference, but rather a call for decisive action. Over 400 leaders from 50 countries—joined virtually by thousands of individuals and hundreds of organizations—are convening around a strategic sustainability paradigm for the mutual benefit of business and society, one that highlights why the creation of sustainable value is the business opportunity of the 21st Century. The Global Forum therefore combines state-of-the-art presentations by world leaders with intense small-group dialogues designed to create specific action.

Due to its participative nature and the amazing collective potential of the participants—both those joining the deliberations virtually as well as those attending in-person—the Global Forum’s success lies in your hands.

With a warm welcome,

David Cooperrider and Ron Fry

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FEATURED SPEAKERS

GLOBAL FORUM MODERATORS

David Cooperrider is the Fairmount Minerals Professor of Social Entrepreneurship and Professor of Management in the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University. He is also Faculty Director of the Fowler Center for Sustainable Value at Weatherhead. David has served as researcher and consultant to a wide variety of organizations using the Appreciative Inquiry methodology that he pioneered. He is also the former President of the Academy of Management’s Organization Development and Change Division and a co-founder of The Taos Institute. He has lectured and taught at Stanford University, MIT, the University of Chicago, Katholieke University in Belgium, Pepperdine University, and others.

Ron Fry is the Chair of the Department of Organizational Behavior at the Weatherhead School of Management, Case Western Reserve University, and is the Program Chair and member of the Executive Board for the Organization Development and Change Division of the Academy of Management. He serves as the Faculty Advisor of the Fowler Center for Sustainable Value and is the Chief Editor of the Fowler Center for Sustainable Value Innovation Bank. His research interests include organizational change and development, functioning of the executive, group dynamics and team effectiveness, whole-systems change processes, management and leadership development, and applications of Appreciative Inquiry to foster human cooperation. Ron was one of the co-creators of Appreciative Inquiry at Weatherhead and heads the Institute for Advances in Appreciative Inquiry. He also directs Weatherhead’s Masters in Positive Organization Development and Change Program.

KEynOTE SPEAKERS

Bill McDonough is an internationally renowned designer and one of the primary proponents and shapers of what he and his partners call ‘The Next Industrial Revolution.’ Time magazine recognized him in 1999 as a ‘Hero for the Planet,’ stating that “his utopianism is grounded in a unified philosophy that—in demonstrable and practical ways—is changing the design of the world.” Time magazine again recognized Mr. McDonough and Michael Braungart as “Heroes of the Environment” in October 2007. In 1996, Mr. McDonough received the Presidential Award for Sustainable Development, the nation’s highest environmental honor, and in 2003 earned the U.S. EPA Presidential Green Chemistry Challenge Award. In 2004 he received the National Design Award for exemplary achievement in the field of environmental design. In October 2007, Mr. McDonough was elected an International Fellow of the Royal Institute of

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British Architects. Jeffrey D. Sachs is the Director of The Earth Institute, Quetelet Professor of Sustainable Development, and Professor of Health Policy and Management at Columbia University. He is also Special Advisor to United Nations Secretary-General Ban Ki-moon. From 2002 to 2006, he was Director of the UN Millennium Project and Special Advisor to United Nations Secretary-General Kofi Annan on the Millennium Development Goals, the internationally agreed-upon goals to reduce extreme poverty, disease, and hunger by the year 2015. Sachs is also President and Co-Founder of Millennium Promise Alliance, a non-profit organization striving to end extreme global poverty. He is widely considered to be the leading international economic advisor of his generation.

Nancy J. Adler is the S. Bronfman Chair in Management at McGill University in Montreal, Canada. She consults and conducts research on global leadership, cross-cultural management, and the arts and leadership. She has authored more than 100 articles and produced the film A Portable Life. Her book International Dimensions of Organizational Behavior (5th edition, 2008) has over a half-million copies in print in multiple languages. She has edited the books Women in Management Worldwide and Competitive Frontiers: Women Managers in a Global Economy. Her latest book is From Boston to Beijing: Managing with a Worldview. In addition to her research and writing, Dr. Adler consults with major global companies and government organizations on projects in Asia, Europe, North and South America, and the Middle East. Professor Adler is a Fellow of the Academy of Management, the Academy of International Business, and the Royal Society of Canada. She has been recognized with numerous awards, including ASTD’s International Leadership Award, SIETAR’s Outstanding Senior Interculturalist Award, the YWCA’s Woman of Distinction Award, and the Sage Award for scholarly contributions to management. Canada has honored Professor Adler as one of the country’s top teachers and elected her to the Royal Society of Canada. Dr. Adler is also a visual artist. The most recent exhibition of her paintings, “Reality in Translation: Art Transforming Apathy into Action,” was held at The Banff Centre where she was invited to be an artist in residence. Her paintings are held in private collections in Asia, the Americas, and Europe.

Peter Senge (virtual keynote) is a senior lecturer at the Massachusetts Institute of Technology and founding chair of the SoL (Society for Organizational Learning) Council. He is the author of The Fifth Discipline: The Art and Practice of the Learning Organization, co-author of three related fieldbooks, Presence: An Exploration of Profound change in People, Society, and Organizations and most recently, The Necessary Revolution: How Individuals and Organizations are Working Together to Create a Sustainable World. Peter lectures throughout the world about decentralizing the role of leadership in organizations to enhance the capacity of all people to work toward healthier human systems.

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Bruce Mau, Chairman and CEO of Bruce Mau Design, Inc., is a visionary, a global thinker, and a world-leading design innovator. He believes that the power of design is boundless, and has the capacity to bring positive change into the world on a global scale. Igniting revolution within industries ranging from corporate and technological to urban and environmental, Mau uses design and his own optimism as a primary vehicle for positive change. As the complex challenges of the future exist across disciplines and industries, Mau is committed to interdisciplinary and purpose-driven innovation. In 2003, together with the Institute Without Boundaries, he produced Massive Change, an international discursive project that maps the new capacity, power and promise of design. Bruce Mau Design is a design studio based in Chicago and Toronto that works across cultural, civic, educational, and corporate sectors. Bruce Mau Design boasts a roster of clients including MTV, Royal Dutch Shell, Arizona State University, The Art Gallery of Ontario, Shaw Industries, Herman Miller, and the Coca-Cola Company. “Now that we can do anything, what will we do?” – Bruce Mau

Russell L. Ackoff (virtual keynote)—often called the Dean of America’s Systems Thinking community—is the Anheuser Busch Professor Emeritus of Management Science at the Wharton School of the University of Pennsylvania. Dr. Ackoff helped establish the field of operations research in the 1950’s and was president of the Operations Research Society of America (ORSA) in 1956–1957. His book, Introduction to Operations Research, co-authored with C. West Churchman and Leonard Arnoff, John Wiley & Sons, (1957), was a pioneering work in the field. From 1964 to 1986, Dr. Ackoff was professor of systems sciences and professor of management science at the Wharton School. Dr. Ackoff characterizes human-created systems as “purposeful systems,” whose members are also purposeful individuals who intentionally and collectively formulate objectives and are parts of larger purposeful systems. The fact that human-created systems are experiencing profound change today can be attributed to the end of the Machine Age and the onset of the Systems Age. Systems Thinking teaches that knowledge and understanding of the aims of human-created, purposeful systems can only be gained by taking into account the mechanisms of social, cultural, and psychological systems involved in their creation. Dr. Ackoff has authored or co-authored 31 books and 250 articles, and has conducted research for more than 300 corporations and government agencies. His most recent book is Turning Learning Right Side Up: Putting Education Back on Track, co-authored with Daniel Greenberg, Wharton School Publishing (2008). Other key books are Re-Creating the Corporation: a Design of Organizations for the 21st Century, Oxford University Press (1999) and Redesigning Society, with Sheldon Rovin, Stanford University Press (2003).

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Roger L. Martin has served as Dean of the Rotman School of Management since September 1, 1998. He holds the Premier’s Chair in Competitiveness and Productivity and is Director of the AIC Institute for Corporate Citizenship. Previously, he spent 13 years as a Director of Monitor Company, a global strategy consulting firm based in Cambridge, Massachusetts, where he served as co-head of the firm for two years. His research work is in Integrative Thinking, Business Design, Corporate Social Responsibility, and Country Competitiveness. He writes extensively on design and is a regular columnist for BusinessWeek Online’s Innovation and Design Channel. He has written seven Harvard Business Review articles and published two books: The Opposable Mind: How Successful Leaders Win Through Integrative Thinking (Harvard Business School Press, 2007) and The Responsibility Virus: How Control Freaks, Shrinking Violets—And the Rest of Us—Can Harness The Power of True Partnership (Basic Books, 2002). In 2007 he was named a BusinessWeek ‘B-School All-Star’ for being one of the 10 most influential business professors in the world. BusinessWeek also named him one of seven ‘Innovation Gurus’ in 2005, and in 2004 he won the Marshall McLuhan Visionary Leadership Award. He serves on the Boards of Thomson Reuters, Research in Motion, The Skoll Foundation, the Canadian Credit Management Foundation, Social Capital Partners, and Tennis Canada. He is a trustee of The Hospital for Sick Children and Chair of the Ontario Task Force on Competitiveness, Productivity and Economic Progress. A Canadian from Wallenstein, Ontario, Roger received his AB from Harvard College, with a concentration in Economics, in 1979 and his MBA from the Harvard Business School in 1981.

Janine Benyus is a biologist, innovation consultant, and author of six books, including Biomimicry: Innovation Inspired by Nature. In Biomimicry, she names an emerging discipline that seeks sustainable solutions by emulating nature’s designs and processes (for instance, solar cells that mimic leaves). Since the book’s 1997 release, Janine has evolved the practice of biomimicry, consulting with businesses and conducting seminars about learning from the genius that surrounds us. Her favorite role is biologist-at-the-design-table, introducing innovators to organisms whose well-adapted designs have been tested over 3.8 billion years. In 1998, Janine co-founded the Biomimicry Guild with Dr. Dayna Baumeister. Headquartered in Helena, Montana, the innovation consultancy conducts biological consulting and research, leads workshops and field excursions, and operates a speakers’ bureau. The Guild helps designers learn from and emulate natural models to develop products, processes, and policies that create conditions conducive to life. Alongside the Guild staff, Janine consults with companies and speaks to audiences in the U.S. and abroad. In 2005, Janine founded The Biomimicry Institute (TBI), a nonprofit organization based in Missoula, Montana. In 2008, TBI launched AskNature.org, a social network for the biomimicry community that includes an interactive database of biological data. Awards include Time magazine’s Heroes of the Environment, Rachel Carson Environmental Ethics, Lud Browman Award for Science Writing in Society, and the Barrows and Heinz Distinguished Lectureships.

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Ray Anderson is the Founder and Chairman of Interface, Inc. The story is now legend: the “spear in the chest” epiphany Ray Anderson experienced when he first read Paul Hawken’s The Ecology of Commerce seeking inspiration for a speech to an Interface task force on the company’s environmental vision. Fourteen years and a sea of change later, Interface, Inc., is nearly 50 percent to its target of “Mission Zero,” the journey no one would have imagined for the company or the petroleum-intensive industry of carpet manufacturing, which has been forever changed by Ray’s vision. The once captain of industry has eschewed a luxury car for a Prius and built an off-the-grid home, authored a book chronicling his journey called Mid-Course Correction, become an unlikely screen hero in the 2004 Canadian documentary, The Corporation, and was named one of Time International’s Heroes for the Environment in 2007. He’s a sought-after speaker and advisor on all issues eco, and served as co-chairman of the President’s Council on Sustainable Development.

Delos M. (Toby) Cosgrove, M.D., is president and chief executive officer of Cleveland Clinic. As CEO, Dr. Cosgrove presides over a 4.6-billion-dollar healthcare system comprised of the Cleveland Clinic, nine community hospitals, 14 family health and ambulatory surgery centers, Cleveland Clinic Florida, Cleveland Clinic Toronto, and the developing Cleveland Clinic Abu Dhabi. Dr. Cosgrove received his medical degree from the University of Virginia School of Medicine in Charlottesville and completed his clinical training at Massachusetts General Hospital, Boston Children’s Hospital, and Brook General Hospital in London. His undergraduate work was at Williams College in Williamstown, Massachusetts. He was a surgeon in the U.S. Air Force and served in Da Nang, Republic of Vietnam as the Chief of U.S. Air Force Casualty Staging Flight. He was awarded the Bronze Star and the Republic of Vietnam Commendation Medal. Joining Cleveland Clinic in 1975, Dr. Cosgrove was named chairman of the Department of Thoracic and Cardiovascular surgery in 1989. Under his leadership, Cleveland Clinic’s heart program was ranked number one in America for ten years in a row (U.S. News & World Report). He performed more than 22,000 operations and earned an international reputation for expertise in all areas of cardiac surgery, especially valve repair. As an innovator, Dr. Cosgrove has 30 patents filed for developing medical and clinical products used in surgical environments.

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Craig B. Wynett is the senior executive responsible for developing the “creative” capabilities necessary to create, qualify and launch game-changing products and services for P&G. Mr. Wynett’s career at P&G spans more than 20 years. He joined P&G in 1988 in the U.S. health-care sector and advanced through increasing levels of responsibility to become the Director of Health Care New Products. In 1994, CEO John Pepper appointed Craig as the founding director of the newly established Corporate New Ventures organization (CNV). In 1998, he rose to General Manager. Under his leadership, CNV produced many of P&G’s most successful new products including Swiffer®, ThermaCare®, and Press & Seal®, as well as initiating and completing the IAMS® pet care acquisition. In his bestselling book The Game Changer, P&G CEO A.G. Lafley describes Craig as “… one of the most provocative, out-of-the-box thinkers about innovation I have ever met.” In addition to applying his creative talents to the packaged goods industry, Craig was the inspiration for, and co-author with Dr. Mehmet Oz of, the YOU series of health books. Their first book YOU: The Owner’s Manual debuted in May 2005 and became a #1 New York Times bestseller and, behind Harry Potter, was the #2 best-selling book published in 2005. Their latest book, YOU Staying Young, the Owner’s Manual for Extending Your Warranty also debuted at #1 on the New York Times list, and is listed by People magazine as the #3 selling book in the world in 2007. A native of Atlanta, Georgia, Craig earned a BS in Biochemistry from the University of Georgia and an MBA from the University of Virginia’s Darden School. He and his wife of 26 years, Denise, have two sons Ryan, 23, and Jim, 19.

PAnELiSTS AnD MODERATORS

Richard Buchanan is Professor of Design and Information Systems at the Weatherhead School of Management, Case Western Reserve University. Before joining the faculty at Case Western, he was Professor of Design and former Head of the School of Design at Carnegie Mellon University. At Weatherhead, he is involved in introducing the concepts and methods of design into management, extending traditional areas of design theory and practice in innovative new applications such as Interaction Design and Organization Design. He is a frequent speaker in venues around the world. Among his numerous publications are Discovering Design: Explorations in Design Studies, The Idea of Design, and Pluralism in Theory and Practice. He is Co-Editor of Design Issues, an international journal of design history, theory, and criticism published by the M.I.T. Press. He is Visiting Professor at the London College of Communication and also at the University of Brighton. He is also a former President of the Design Research Society, the international learned society of the design research community based in the United Kingdom. Professor Buchanan received his A.B. and Ph.D. from the Committee on the Analysis of Ideas and the Study of Methods at the University of Chicago.

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Rinaldo S. Brutoco is the Founder and President of the World Business Academy, a non-profit think tank founded in 1987 whose mission is to educate and inspire business leaders to take responsibility for the planetary whole. Over the last 20 years, the Academy has continuously published cutting-edge articles that address the role and responsibility of business in relation to the criti¬cal moral, environmental, and social dilemmas of the day. Core areas of the Academy’s work include sustainable business strategies, the challenge of values-driven leadership, development of the human potential at work, innovative best practices within new business paradigms, and global reconstruction. In 2007, Rinaldo co-authored Freedom from Mid-East Oil, a leading book on energy and climate change. A leading executive, writer, and keynote speaker for over 25 years, Rinaldo is widely recognized as a practical visionary, change agent, and futurist. He was Founder and President of the nation’s first pay cable television operation, and CEO of one of the first companies to offer over-the-air TV transmission of major motion pictures. He has served on the board of The Men’s Wearhouse, a two-billion-dollar company for over a decade, and on numerous non-profit boards, including the Gorbachev Foundation.

Manuel Escudero is the Special Adviser to the United Nations Global Compact; Head of the Secretariat of the Principles for Responsible Management Education; Executive Director of the Research Center for the Global Compact; and Senior Fellow of The Levin Institute. He received his Ph.D. and M.Sc. from the London School of Economics and Political Sciences and his B.Sc. from the Escuela Superir de Técnicas Empresariales (ESTE) in Spain. Apart from his current roles, Dr. Escudero has held several Teaching and Academic Administrative positions at the IE Business School in Spain, including Professor of Macroeconomics; Professor of Business and the Economic Environment, Country Analysis and International Political Analysis; Associate General Director; Faculty Dean; Research Dean and was also the Founder and Associate Director of IE Executive College. His public sector experience within Spain includes a term as the director of the Ministerial Group of thought leaders on Corporate Social Responsibility and as Senior Advisor to the Secretary of the Spanish Council of Ministers. He served as Secretary General for the Spanish Network of the UN Global Compact and was head of Global Compact Special Projects and Global Compact Networks, amongst other things, before taking on his current roles in the United Nations. Dr. Escudero’s writing includes eight books, seven chapters in books and five public reports and he has spoken at over seventy conferences and seminars. He serves as the Chair of the European Union Network of International Civil Servants in New York and as Member of the Board for the Globally Responsible Leadership Initiative.

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Shirley Brady joined BusinessWeek in June 2008 as its first community editor. She manages reader engagement for BusinessWeek, which entails connecting everything BusinessWeek is doing with its readers online, and connecting BusinessWeek’s journalists to readers and commenters, along with viewers of BW videos, listeners of BW podcasts, and all other touch points with BW’s audience. An award-winning journalist, Shirley was previously a writer/editor for the trade magazine CableWorld, where she launched and managed its website, Cable360.net. Before that, she was a writer and editor at Time, Inc. She was the travel editor for Time Asia while based in Hong Kong, and in 1999 moved to New York where she worked for Time, People and Money. In addition to her work as a print and Web journalist, Shirley was a TV producer and writer at the Canadian public broadcaster TVOntario and Discovery Channel Asia, and was also a regular on-air contributor to CNN International. She lives in New York with her husband, Andrew, an artist; their daughter, Isabel; and their Hong Kong-born mutt, Ben.

Peter Coughlan is a partner at IDEO and leads IDEO’s Transformation Practice, a group that specializes in helping organizations learn design thinking and design methods through deep collaboration with clients to design new products, services, and experiences, as well as the structures needed to grow the organization. Peter has led projects such as innovation process design, service excellence, and customer and employee journeys, in domains as diverse as tribal leadership, supply-chain design in the food industry, and healthcare. Some of his clients and collaborators include Kaiser Permanente, Kraft Foods, Mass General, Procter & Gamble, Roadway Express, The Robert Wood Johnson Foundation, and Stanford University. Peter has a B.A in English Literature from Trinity College, a Master’s in Education from Boston University, and a Ph.D. in Applied Linguistics from UCLA.

Kenneth Gergen is a Senior Research Professor at Swarthmore College, and the President of the Taos Institute. He is internationally famous for his contributions to social constructionist theory and its practical implications. The Taos Institute is a non-profit, educationally oriented initiative that brings constructionist theory together with practices of social transformation. Among Gergen’s most significant writings are Realities and Relationships, the Saturated Self, and An Invitation to Social Construction. His forthcoming book with Oxford University Press is Relational Being, Beyond Self and Community. Gergen has been awarded fellowships by both the Fulbright and Guggenheim foundations, and has received honorary degrees in both Europe and the US.

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Jason Pearson is the president and CEO of GreenBlue and a specialist in the field of applied design innovation, with particular emphasis on design as an instrument for positive social and environmental change. In addition to working professionally as a designer, he has coordinated design grant making at the National Endowment for the Arts and served as a program director for The Summit Foundation, supporting sustainable design innovative. His research and publications on progressive design and business practice include University-Community Design Partnerships: Innovations in Practice, “‘Operative Practices’ in Good Deeds, Good Design,” and a recently published report entitled “Design & Sustainability: Opportunities for Systemic Transformation.” Jason earned a Bachelor of Arts in the history and theory of architecture and a Master of Architecture in design, both from Princeton University.

Maryam Alavi is the Vice Dean and the John M. and Lucy Cook Chaired Professor of Information Strategy at Emory Goizueta Business School. Since joining Goizueta from the University of Maryland, where she was the Orkand Professor of Information Systems and Chairperson of the IS Department, she has served in multiple senior administrative roles including that of Interim Dean. As an expert in IT and knowledge management, and technology-mediated learning, Maryam has authored 70 published papers and has served on editorial boards of several prestigious academic journals. She has taught executive development courses at Harvard Business School and Duke University, among others, and has consulted with organizations including AT&T, KPMG Peat Marwick, IBM, Marriott Corporation, the American College of Physicians, the General Accounting Office, and the World Bank. Her international work experience includes teaching graduate and executive development programs in Europe, the Middle East, North Africa, and Asia. She is a two-term board member of the Georgia Technology Authority appointed by the Governor of the State of Georgia and is the architect of the School’s student leadership development program.

N. Mohan Reddy is the Albert J. Weatherhead, III Professor of Management and Dean of the Weatherhead School of Management, Case Western Reserve University. His interests are along two dimensions: the first is focused on how professional societies and trade associations influence the adoption and diffusion of new technologies. A second area of interest concerns the dynamics of how social goods are created through corporate interests and actions. His work has been published in a number of international journals, including the IEEE Transactions on Engineering Management, and Research Policy. Dean Reddy serves as a member of the Board of Directors for Brush Engineered Materials, Keithley Instruments, Smith Industries, Dealer Tire, Jumpstart, and MAGNET.

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Ira A. Jackson is the Henry Y. Hwang Dean of the Peter F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University, where he is also a professor of management. Recently ranked among the top ten business schools in the country, the Drucker school focuses both on competence and compassion, analysis and intuition, leadership and teamwork, success and significance, and doing good and doing well. Jackson has focused his personal and professional life at the intersection of business, government, and civil society, and prior to coming to Claremont, has held various esteemed leadership positions in business, government, higher education, and the non-profit sector. These include serving as the Senior Associate Dean and Director of the Center for Business and Government of Harvard’s John F. Kennedy School of Government, Commissioner of Revenue for the Commonwealth of Massachusetts, Executive Vice President of BankBoston, and President and CEO of the Arizona State University Foundation. He is co-author (with Jane Nelson) of Profits with Principles: Seven Strategies for Delivering Value with Values (Doubleday, 2004).

Chuck Fowler is a longtime proponent of sustainable business practices and actively encourages environmental, social and economic responsibility as President and CEO of Fairmount Minerals. A native of Danville, Illinois, Fowler has held leadership positions in the mineral production industry for more than four decades. He is past president of both Wedron Silica Company and Martin Marietta Corporation’s Industrial Sand Division. Chuck Fowler joined Fairmount Minerals, Ltd. in 1986 and has grown the business to become one of the largest producers of industrial sand products in the United States. Fairmount Minerals has earned numerous awards and recognition for its sustainable business practices, including the U.S. Chamber of Commerce Business Civic Leadership Center 2006 Corporate Stewardship Award, the National Association of Manufacturers Sandy Trowbridge Award for Social Responsibility, and the Ford Motor Company 2005 World Excellence Award for Corporate Social Responsibility. In addition to his professional accomplishments, Chuck Fowler is a 1990 graduate of the Weatherhead School of Management’s Executive Master of Business Administration degree program and serves on the Case Western Reserve University Board of Trustees. He also serves on the boards of local non-profit organizations including Geauga YMCA, DDC Clinic for Special Needs Children and the Alzheimer’s Association, and he actively participates in industry associations as officer and former chairman of the National Industrial Sand Association, member and national director of the American Foundry Society, and officer and past president of the Foundry Education Foundation. Chuck currently resides in Cleveland, Ohio with his wife, Charlotte Fowler, who is actively involved in the arts and children’s programs in the area.

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Rodrigo Costa Da Rocha Loures was born in Curitiba, Paraná. Mr. Loures has a degree in Business Administration from São Paulo’s Fundação Getulio Vargas, and was a professor at the Federal University of Paraná, School of Administration, and at Paraná’s Catholic University. In 1968, he founded Nutrimental, a food business that employs around 1,000 people, and which operates in the states of Paraná, São Paulo, Santa Catarina, Pernambuco, Rio Grande do Sul, Rio de Janeiro, and Minas Gerais. Since October 2003, he has presided over the FIEP System–the federation of industries of the state of Paraná. He is also vice-president of the CNI: the National Federation of Industries; president of the COPIN, the permanent thematic council for industrial policies and technological development of CNI; and vice-president of PROTEC, the Brazilian society promoting technological innovation. He is a member of the CDES (the federal council for economic and social development) and the CCT (the federal council for science and technology); a member of the Director Council of National Founds for Scientific and Technological Development (FNDCT), a member of SESI, SENAI’s National Council, and of the National Forum of Industries. He represents the CNI in the Deliberative Council of the ABDI (the Brazilian agency for industrial development) and he is a consultant advisor to ANPROTEC (the national association of entities promoting innovative undertakings). He is also a member SEBRAE (PR’s Deliberative Council); of MTC (the managing committee for the Green-and-Yellow Fund); of the FBDS (the Brazilian foundation for sustainable development); of the World Business Academy, of the IONS (Institute of Noetic Sciences); and of the ETHOS Institute for Social Responsibility.

Thomas F. Beech is President and CEO of the Fetzer Institute in Kalamazoo, Michigan. Born in St. Paul, Minnesota, he received undergraduate education at Carleton College and graduate education at Union Theological Seminary and Columbia University, where he was a member of the International Fellows Program. In 1968, Mr. Beech joined the Apache Corporation, initially in an urban affairs position and later became the Marketing Manager for that corporation’s Oil and Gas Investment Division. He became Associate Director of The Minneapolis Foundation in 1974 and was Executive Director from 1978 to 1984. From 1984 to 2002 he was Executive Vice President and CEO of The Burnett Foundation in Fort Worth, Texas. Mr. Beech’s work in philanthropy has emphasized the central importance of building solid working relationships based on trust, mutual respect, and integrity. He has written and consulted extensively on non-profit governance, and organizational and personal resilience. He has served on the boards of directors of the Council on Foundations, Independent Sector, the Conference of Southwest Foundations, The Institute for Community Peace, and Funders Concerned About AIDS.

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OTHER SPEAKERS

Chris Laszlo is managing partner and co-founder of Sustainable Value Partners. He provides advisory services to senior leaders in some of the world’s largest companies to transform societal opportunities and risks into sources of competitive advantage. He has led hundreds of seminars and spoken widely on “sustainability for strategic advantage” inside companies and at leading business schools. For nearly ten years, he was an executive at Lafarge, a world leader in building materials, holding positions as head of strategy, general manager of a manufacturing subsidiary, and vice president of business development. Prior to that he spent five years with Deloitte Touche, where he consulted on strategy to global industry leaders. Educated at Swarthmore College, Columbia University, and the University of Paris, Chris earned a Ph.D. in Economics and Management Science. He is the author of The Sustainable Company: How to Create Lasting Value through Social and Environmental Performance, Island Press, 2003. (Paperback July 2005.) His latest book is, Sustainable Value: How Leading Companies Are Doing Well by Doing Good, Stanford University Press, 2008.

John Whalen is a Principal at Blu Skye Sustainability Consulting, where he focuses on helping companies use the lens of sustainability to discover new sources of business value. Blu Skye’s specialty is bringing together business executives, their value-chain partners, and a broad range of social and environmental stakeholders to create a “whole system” perspective that illuminates new opportunities for collaborative innovation that creates value for the business and value for society. Applying these tools, John and his colleagues at Blu Skye have helped companies realize radical efficiency improvements in materials and energy use, ensure sustainable supply of essential resources, build more transparent and responsible supply chains, and create better, healthier products that differentiate them in the marketplace. As part of the Blu Skye team, John has worked for four years with Wal-Mart on their pioneering sustainability effort, is supporting the Innovation Center for the U.S. Dairy Industry in developing and implementing a sustainability strategy, and has supported the Applied Sustainability Center at the University of Arkansas in becoming one of the preeminent academic centers of applied research in sustainability. Prior to working with Blu Skye John was a founding Partner of Sustainable Value Partners. He has over 23 years of management consulting experience in strategy, operations, and organizational change.

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Kyle Tanger is the founder of Clear Carbon Consulting, experts at measuring, managing and mitigating carbon. He brings significant carbon and energy experience, having managed the complex inventory efforts of several multi-million dollar companies with combined GHG emissions totaling more than 150 million tons. Mr. Tanger led supply chain carbon footprint analyses for Wal-Mart’s supply chain initiative pilot in conjunction with the Carbon Disclosure Project, and has performed numerous carbon footprint analyses for individual consumer products. He served as an expert peer reviewer for the World Resources Institute and World Business Council for Sustainable Development’s (WRI/WBCSD) GHG Protocol, and is currently engaged in the authoring of WRI’s supply chain-focused GHG Protocol. Mr. Tanger also serves as an advisory board member for the Pew Center for Global Climate Change’s new report on corporate energy efficiency strategy and was selected as a Table Facilitator for the 2008 Clinton Global Initiative Annual Meeting’s Energy and Climate Focus Area.

Tim O’Connor is Co-Executive Director and Chief Inspiration Officer of the EthicMark® Award for Ethical Advertising. The Award recognizes outstanding ethical marketing which uplifts the human spirit and society. The award is supervised under the auspices of the World Business Academy whose Fellows include some of the worlds leading figures who are rekindling the human spirit in business, including Warren Bennis, Deepak Chopra, David Cooperrider, Stephen Covey, Hazel Henderson, Gay Hendricks, Jean Houston, Amory Lovins, Greg Mortenson, Michael Ray, and Peter Senge. When not trying to uplift human spirit and society he is CEO of Next Horizon Group, and a Managing Principal at the Zyman Group, an international strategic marketing and growth strategy consultancy. Formerly, he was an executive at Unisource Worldwide, Siemens and Honeywell. Throughout his career he has been at the leading edge with developing and bringing to the marketplace sustainable products by marrying Design for Six-Sigma with Design for Sustainability (well before sustainability was top of mind). He has an MBA from Kellogg, a BA from LaSalle, and is a graduate of the US Army Corps of Engineers Officer School. Tim is an Adjunct Professor at Kennesaw State University and is a member of the Board of the World Business Academy whose mission is to “rekindle the human spirit in business.”

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Barbara R. Snyder, who began her academic career in higher education in the Case Western Reserve University School of Law, was elected President of Case Western Reserve University in December 2006 and began her tenure as the first woman to hold the office on July 1, 2007. In her first year the university developed a campus-wide strategic plan, achieved its third-highest fundraising total in history and eliminated its operating deficit three years ahead of schedule. Snyder previously served as the executive vice president and provost of The Ohio State University, where she worked to enhance the campus’ academic stature and improve the quality of life for all constituents. Her initiatives included a targeted investment policy where promising programs competed for institutional investment, and paid parental leave policies.

Frank G. Jackson, the 56th Mayor of Cleveland, lives in the Central neighborhood on the same street where he grew up. He graduated from Cleveland Public Schools and served in the U.S. Army. After returning to Cleveland, he earned an associate’s degree from Cuyahoga Community College and his bachelor’s degree, master’s degree, and law degree from Cleveland State University. His commitment to public service began as an Assistant City Prosecutor in the Cleveland Municipal Court Clerk’s Office. In 1989, Jackson was elected to Cleveland City Council, where he represented Cleveland’s 5th Ward for 16 years. From 2002-2005, Jackson served as President of Cleveland City Council. In January, 2006, Jackson began his tenure as Mayor of Cleveland. As Mayor, Jackson has continued to focus on his commitment to improve the quality of life in the City of Cleveland, improve city services and provide opportunities for success for residents and business. Under his leadership the City has seen a reduction in violent crime (down 12% since 2006) and enhanced services for senior citizens and youth (including free tuition, the Mayor Frank G. Jackson Scholarship Program and the creation of 4000 summer jobs). He has also spearheaded the streamlining of business support services and other initiatives, in order to promote economic development: Mayor Jackson has led international trade missions, instituted joint economic development agreements with suburbs, and implemented the City’s first capital improvement plan in more than a decade. Connecting Cleveland 2020, the first comprehensive citywide plan since 1991 has rebuilt the City’s 36 neighborhoods with streetscape projects storefront renovations, new recreation facilities, and improvements to city parks.

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WORKSHOP AnD PAPER PRESEnTERSJoseph Adelegan, Global network for Environment and Economic Development ResearchMichel Avital, University of AmsterdamFrank J. Barrett, PhD, Harvard Business School, naval Postgraduate SchoolViva Bartkus, University of notre DameSara Beckman, Haas School of BusinessDavid Berdish, Ford Motor CompanyJanis Birkeland, Queensland University of TechnologyFelipe Botero, MetLife insuranceChester Bowling, Ohio State University ExtensionLouis Brennam, Trinity CollegeMarijke Broekhuijsen, nyenrode Business UniversiteitTimothy J. Cawley, The Dow Chemical CompanyDavid Celento, Penn State UniversitySayan Chatterjee, Weatherhead School of Management, Case Western Reserve University Mon-Chu Chen, University of MadeiraTingting Rachel Chung, Carlow UniversityBarry Colbert, Wilfred Laurier UniversityJon Coleman, Ford Motor CompanyFred Collopy, Weatherhead School of Management, Case Western Reserve UniversityDavid Cooperrider, Weatherhead School of Management, Case Western Reserve UniversityTom Cummings, Executive Learning Partnership (ELP)Carol Dalglish, Queensland University of TechnologyTuro Dexter, national Peace AcademyDaniel Diermeier, Kellogg School of ManagementKokila Doshi, University of San DiegoAmy Edmonson, Harvard Business SchoolLou Ensel, national Peace AcademyManuel Escudero, Un PRME SecretariatTraci Fenton, WorldBlu inc.Ann E. Feyerherm, Pepperdine UniversityErin Fitzgerald, Dairy Management inc. (DMi)Ron Fry, Weatherhead School of Management, Case Western Reserve UniversityAlain Gauthier, Core Leadership Development / The Global Transforming EnsembleMary Gentile, Aspen institute Center for Business EducationKamal Gollakota, University of RedlandsHolly Harlan, Entrepreneurs for Sustainability (E4S)Mary Jo Hatch, Emerita University of Virginia / Copenhagen Business SchoolRebecca Henn, University of MichiganDavid Graham Hyatt, Weatherhead School of Management, Case Western Reserve UniversityJohnette Isham, isham + Associates inc.Jonathan L. Johnson, Weatherhead School of Management, Case Western Reserve University

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Caneel K. Joyce, Haas School of BusinessJoe Keller, Procter & GambleElizabeth Kurucz, University of GuelphDrummond Lawson, MethodJennifer Magnolfi, Herman Miller inc.Judy Matthews, Queensland University of TechnologyJennifer McCracken, HAVi Global SolutionsNancy McGaw, Aspen institute Business and Society ProgramMalcolm McIntosh, Coventry UniversityPhilip Mirvis, Boston College Center for Corporate CitizenshipMarc Lavine, Boston CollegeRoger Martin, Dean, Rotman School of Management, University of TorontoMary McNally, Montana State UniversityBo Miller, The Dow Chemical CompanyTom Morley, President, Lube StopAdam Muellerweiss, The Dow Chemical CompanyAshwini Narayanan, Microplace / eBayMike Nicholus, AccenturePhillip J. O’Dwyer, Trinity CollegeKara M. Palamountain, Kellogg School of ManagementJason Pearson, GreenBlueMichael Pirson, Fordham University / Harvard University / Humanistic Management networkGeorge Por, Community intelligenceIsabel Rimanoczy, Un PRME / Legacy CoachingGeorges Romme, Eindhoven University of TechnologyVijay Sathe, Professor, Drucker School of ManagementGarima Sharma, Weatherhead School of Management, Case Western Reserve UniversityTim Shea, University of Massachusetts, DartmouthDavid Sherman, Blu Skye Sustainability ConsultantsPeter Stanwick, Auburn UniversitySari Stenfors, CEO, innovation Democracy inc.Glen Taylor, york UniversityTojo Thatchenkery, George Mason UnisversityGregory Theyel, york UniversityKevin Thompson, iBMLiisa Vlikangas, innovation Democracy inc.Sandra Waddock, Boston CollegePeter Whitehouse, MD, Case Western Reserve UniversityTimothy J. Wilkinson, Montana State UniversityDanielle P. Zandee, nyenrode Business UniversiteitNadya Zhexembayeva, iEDC Bled School of Management

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AGEnDA

Tuesday, June 2nd

8:30 AM -5:00 PM

6:00 PM -9:00 PM

Sustainable Value Toolkit - Executive Workshop

Dively Executive Education Center

Hyatt Regency CLE.at the Arcade

Welcome Reception

Learn how to create sustainable value in your company directly fromthe experts that led some of the largest sustainability transformations inFortune 500 companies. An intensive workshop including everything fromstrategic approaches to concrete tools and methods.

Presented by:Chris Laszlo (Managing Partner, Sustainable Value Partners)Jon Whalen (Blu Skye Sustainability Consultants)David Cooperrider (Fairmount Minerals Professor of SocialEntrepreneurship and Chair of the Fowler Center for Sustainable Value)

Welcome addresses by Mayor Frank Jackson (Mayor of Cleveland) and Barbara Snyder (President, Case Western Reserve University).Keynote by Gunter Pauli (Founder and Director, Zero Emissions Research Intiative).The Ethic Mark ® Award will be conferred by Tim O’Connor (CEO, Next Horizon Group & Board Member, World Business Academy) and Ron Nahser (Managing Director, Corporantes, Inc.).

Wednesday, June 3rd

8:00 AM -8:30 AM

8:30 AM -9:15 AM

9:15 AM -9:45 AM

The Veale Center

The Veale Center

The Veale Center

Morning WelcomeDavid Cooperrider & Ron Fry

Opening Inquiry

Break

Dialogues in pairs. Appreciative Inquiry Session facilitated by David Cooperrider & Ron Fry

9:45 AM -10:45 AM

Keynote The Veale Center

Bill McDonough (Founding Principal, William McDonough + Partners; co-Author of Cradle to Cradle)

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12:30 PM -1:30 PM

Lunch The Veale Center

6:00 PM -10:00 PM

Reality in Translation: Reinventing our Legacy

An Arts & Leadership event designed by Nancy Adler (Professor of International Management, McGill University and Visual Artist)

Cleveland Museum of Art

3:30 PM -4:00 PM

Break The Veale Center

4:00 PM -5:30 PM

Corporate Keynotes and Discussion

How are leading companies driving innovation and sustainability through design thinking?

Featuring: Ray Anderson (CEO, Interface Inc.)Toby Cosgrove (CEO, Cleveland Clinic)Craig Wynett (General Manager, Future Growth Initiatives, P & G)

Moderated by Rinaldo Brutoco (President, World Business Academy)

The Veale Center

1:30 PM -2:00 PM


Bruce Mau (President and Creative Director, Bruce Mau Design)

2:00 PM -3:30 PM

Breakout Sessions Various Locations

Interactive Workshops and Paper Sessions. See Breakout Sessions for session topics, presenters and venues.

11:45 PM -12:30 PM


Jeffrey Sachs (Economist and Author of The End of Poverty; Director of The Earth Institute, Columbia University)

10:45 AM -11:45 PM

Roundtable Dialogues The Veale Center

Appreciative Inquiry Session led by David Cooperrider & Ron Fry

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2:00 PM -3:30 PM

Breakout Sessions Various Locations

Interactive Workshops and Paper Sessions. See Breakout Sessions for session topics, presenters and venues.

Thursday, June 4th8:00 AM -8:30 AM


The Veale Center

8:30 AM -10:00 AM

Designers Panel

How can design be a catalyst for massive positive change?

With: Jason Pearson (CEO, GreenBlue)Peter Coughlan (Partner and Head of Transformation practice, IDEO)Ken Gergen (Mustin Professor of Psychology, Swarthmore College), Shirley Brady (Community Editor, BusinessWeek).

Moderated by: Richard Buchanan (Professor of Design, Case Western Reserve University, former Dean of the Design School at Carnegie Mellon)

The Veale Center

10:00 AM -10:30 AM

Break

10:30 AM -12:00 PM

Roundtable Dialogues

Appreciative Inquiry session led by David Cooperrider & Ron Fry

The Veale Center

The Veale Center

12:30 PM -1:30 PM

Lunch The Veale Center

1:30 PM -2:00 PM


12:00 PM -12:30 PM

Virtual Keynotes

Systems thinking perspectives from Russ Ackoff (Professor Emeritus, Wharton) and Peter Senge (Senior Lecturer, MIT and author Presence)

Roger Martin (Dean, Rotman School of Management, University of Toronto)

The Veale Center

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How are leading business schools incorporating design thinking and sustainability?

Featuring:Ira Jackson (Dean, Peter F. Drucker and Masatoshi Ito Graduate School of Management), Maryam Alavi (Senior Vice Dean of Goizueta Business School at Emory), Mohan Reddy (Dean, Weatherhead School of Management)

Moderated by Manuel Escudero (Head, PRME Secretariat, Special Adviser, UN Global Compact)

Design-focused Appreciative Inquiry led by Peter Coughlan (IDEO), David Cooperrider & Ron Fry

The CEOs of the Global Forum Consortium: Chuck Fowler (CEO, Fairmount Minerals), Rodrigo Loures (President, Nutrimental S.A.; Vice-President, CNI), Thomas Beech (President and CEO, Fetzer Institute)

4:00 PM -5:30 PM

3:30 PM -4:00 PM

8:30 PM -12:00 PM

1:30 PM -2:30 PM

Deans Panel

Break

Interactive Design

Global Forum Consortium CEO Panel

The Veale Center

The Veale Center

The Veale Center

The Veale Center

Keynote by Janine Benyus (co-Founder, Biomimicry Guild)

6:00 PM -9:00 PM

Evening Reception Peter B. Lewis Building

Friday, June 5th

8:00 AM -8:30 AM

12:00 PM -1:00 PM


Lunch

The Veale Center

The Veale Center

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Designing Networks For Sustainability

BREAKOUT SESSiOnS

Breakout sessions will take place on June 3 and June 4 from 2:00pm – 3:30pm. Participants can customize their learning by choosing one of the many different sessions to attend each day. There are two kinds of breakout sessions:

Workshops: Interactive how-to sessions, showcasing real-life examples and practical tools.

Paper Sessions: Focusing on case studies and concepts. In these sessions, participants will learn about current trends and best practices from leading companies, backed up with the latest research and analysis.

Breakout sessions will be held in the Veale, Olin, Sears, Nord and White buildings (see map).

WORKSHOPSJune 3, 2:00pm to 3:30pm

This workshop combines practice and theory and examines how the design of networks of people and organizations enable collaboration and significant expansion of sustainability efforts throughout the network.

Holly Harlan, President, Entrepreneurs for Sustainability (E4S)

Elizabeth Kurucz, University of Guelph

Barry Colbert, Wilfred Laurier University

Chester Bowling, Ohio State University Extension

Moderated by George Por, founder and senior consultant, Community intelligence.

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Sustainability creates an expanded definition of excellence. For designers, an expanded set of design criteria. For businesspeople, an expanded set of performance metrics. These new metrics present both an organizational learning challenge and an opportunity for significant competitive advantage. GreenBlue is a nonprofit institute that collaborates with the private sector to enable the positive redesign of industrial systems. In this session, GreenBlue will introduce its work to define sustainability metrics for specific industry sectors and develop practical tools that help companies to address these metrics.Partners from GreenBlue’s two largest projects, the Sustainable Packaging Coalition and CleanGredients, will discuss how their companies have incorporated sector-based sustainability metrics into operations. The session will blend discussion of metrics as a framework for sustainability innovation with examples of real-life implementation.

Jason Pearson, President & CEO, GreenBlue

Joe Keller, Senior Engineer, Procter & Gamble

Timothy J. Cawley, Global EH&S Product Leader, The Dow Chemical Company

Jennifer McCracken, Environmental Manager, HAVi Global Solutions

GreenBlue: Metrics as a Framework for Innovation

In a workshop presented by top sustainability consultants, you will discover practical ways to innovate and redesign not only your organization, but the entire system that it is part of.

Nadya Zhexembayeva, iEDC Bled School of Management

David Sherman, Blu Skye Sustainability Consultants

Innovation in Organizations and Systems

Going beyond fuel efficiency and reduced emissions, Ford Motor Company, Cisco Systems, and the University of Michigan are taking a wider view of what urban mobility will look like in the not-too-distant future.

Jon Coleman and David Berdish, Ford Motor Company.

Redesigning Personal Mobility

Manuel Escudero, Head, PRME Secretariat and Isabel Rimanoczy, Doctoral Candidate and Legacy Coach

Redesigning Management Education with PRME: Part IIn light of the global economic crisis of confidence, there has never been a greater need for a redesign of business education on all levels. Together with the secretariat for the UN Principles for Responsible Management Education, you will have the chance to shape management education. Part I will focus on curriculum content and what should be taught in management schools. In this interactive session, the results of a survey will be presented to identify the lessons of our recent past and explore what needs to change in the contents of management education.

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Tom Cummings, Founder and Chairman of Executive Learning Partnership (ELP)

Enabling the Transition to the Next Generation of Business

Join Tom Cummings in an interactive workshop sharing practices aimed at building the necessary capacity in business to shift to the next level. Drawing on his 25 years of experience in designing and bringing to life strategy, change and policy development agendas for a range of international companies such as Unilever, Shell International, ABN AMRO, Visa Inc., Philips, and BUPA, this workshop explores elements critical to enabling systemic innovation and showcases relevant case studies in support of these elements.

Re-designing Management Education: We need to start now •to equip the new generation of leaders with the attitude and tools they need to tackle our world’s increasingly complex problems. This will require a transformation of the structures, methodologies, principles and culture of management education. Case study: Cambridge Futures Thinking Program and Financial Services clientsBridging Management and Design in Practice: For over 25 •years, Tom has acted as a nexus between management and design. This workshop will share Tom’s and ELP’s key design principles, their application, and enable participants to use these approaches to design solutions to current challenges. Case Study: PhilipsManagers as Design Enablers: Managers are responsible for •creating the conditions for a manage-by-designing approach to be utilized by their teams and throughout their organization. We will explore management practices that empower team members to act as designers. Case study: Philips DesignEnabling the “Necessary Revolution”: ELP has a unique •capacity to enable individuals, teams, and organizations to powerfully embrace the sustainable practices needed to shift towards next generation business approaches. We would showcase examples of multi-stakeholder tools/plastforms that can fundamentally transform the global economy. Case Study: Global Alliance for Banking on Values, Climate Action Initiative and Young Leaders for Nature

Participants who complete this workshop will understand the parallels between design thinking and the ten principles of organizational democracy and freedom-centered leadership. They will also learn how business leaders can use, and have used, these principles to design companies that foster innovation, fulfillment, and peace.

Traci Fenton, founder and CEO, WorldBlu inc

Designing Freedom: Using Design Thinking to Create Freedom-Centered Companies

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June 3, 2:00pm to 3:30pmWORKSHOPS

Alain Gauthier, Executive Director, Core Leadership Development and Co-Founder, The Global Transforming Ensemble

Exploring Integral Approaches To Leadership Education And Development

What can we learn from a small number of generative leadership development programs that integrate self-reflection and the inner quest for meaning with the economic, social, and ecological dimensions of sustainability? What will it take to include these new practices and innovative pedagogical methods into mainstream management schools and corporate universities? This interactive workshop will engage participants in a dialogue on these questions and possible next steps, using the key findings of a global survey of integral leadership development programs as a conversation starter.

PAPER SESSiOnSJune 3, 2:00pm to 3:30pm

Daniel Diermeier & Kara M. Palamountain, Kellogg School of Management

Johnette Isham, isham + Associates inc.

Moderated by Peter Whitehouse, MD.

Innovations in Healthcare

Learn about some of the latest developments in the business of healthcare: New models for collaboration to advance research and development of healthcare for the world’s neediest populations and a real-life example of a green optimal healing environment for free cancer care.

Vijay Sathe, Professor, Drucker School of Management (co-authored paper with Michael Crooke, former CEO, Patagonia) David Graham Hyatt and Jonathan L. Johnson, Weatherhead School of Management, Case Western Reserve University

‘From Sustainable Firm to Sustainable Industry: The Cases of Patagonia and Organic Cotton, and Wal-Mart and the Environmental Defense Fund Collaboration

Learn how Patagonia pioneered organic cotton and helped to establish a whole new organic cotton industry via massive innovation. Secondly, learn how unusual collaboration can result in breakthrough innovation at a large scale, through the example of the strategic collaboration between Wal-Mart and the Environmental Defense Fund to increase supplier compliance with environmental standards.

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Carol Dalglish & Judy Matthews, Queensland University of Technology

Ashwini Narayanan, eBay (MicroPlace)

Micro Finance & Micro EnterpriseMicro-entrepreneurship and micro-financing offer possibilities not only for poverty alleviation but for the encouragement of economic growth in developing economies. Learn about a model that attempts to address the multiple issues involved and offers the hope for more sustainable practices. Ashwini Narayanan will discuss MicroPlace, the eBay company that she heads up: A marketplace where everyday investors can invest in microfinance organizations that provide loans to the working poor, enabling them to lift themselves from poverty with dignity.

UN Global Compact: Case Studies On Signatories

The first case study in this session will take a broad look at how the 100 Best Corporate Citizens (according to CRO magazine) address global issues, which results not only in them being good corporate citizens but also enhances their global business opportunities. The three case studies look at the same question from the perspective of UNGC signatories and how they have gone about implementing the 10 principles in their day-to-day operations.

Peter Stanwick, Auburn University

Sayan Chatterjee, Weatherhead School of Management, Case Western Reserve University (Case Study on Fairmount Minerals)

Tom Morley, President, Lube Stop

Mike Nicholus, Global Environment Director, Accenture

Bosnia, Lebanon, Afghanistan, and China: these are rapidly transforming environments where business can play a powerful role in economic growth, development and welfare. These action-learning case studies take a closer look.

Ann E. Feyerherm, Pepperdine University

Viva Bartkus, University of notre Dame

Lisa Vlikangas, President and Sari Stenfors, CEO, innovation Democracy inc.

Action Learning in Rapidly Transforming Environments


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Glen Taylor and Gregory Theyel, york University

Tingting Rachel Chung, Carlow University and Mon-Chu Chen, University of Madeira

Sara Beckman & Caneel K. Joyce, Haas School of Business

Design-Thinking in Business Education

Learn how some leading business schools are integrating design concepts into their core business programs.

Mary Jo Hatch, Emerita University of Virginia / Copenhagen Business School and Philip Mirvis, Boston College Center for Corporate Citizenship

Georges Romme, Eindhoven University of Technology and Frank Barret, naval Postgraduate School

Malcolm McIntosh, Coventry University and Sandra Waddock, Boston College

Strategic Change for Sustainability

This session looks at three critical factors involved in driving strategic change in organizations for increased sustainability. Starting with internal structures, we take a closer look at the disciplines of branding, innovation, and CSR and the interaction between these in the changing landscape of sustainability. Secondly, a framework for understanding and designing high involvement processes for generating and implementing strategic change is examined. Lastly, explore what is meant by a sustainable enterprise economy and get an understanding of the role that the political economy and new global governance play.

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Mary Gentile, PhD, Giving Voice to Values Research Director, Aspen institute Center for Business Education

Giving Voice to ValuesGiving Voice to Values (GVV) is an innovative curriculum for developing the skills, knowledge, and commitment required to implement values-based leadership, helping students identify the many ways that individuals can—and do—voice their values in the workplace. This workshop will look at integrating GVV into the curriculum.

Amy Edmonson, PhD, Professor, Harvard Business School

Frank J. Barrett, PhD, Visiting Scholar, Harvard Business School

Why Sustainable Design Requires a New Kind of Collaboration

As the call for more sustainable design, in particular in the field of architecture, becomes louder, more and more diverse experts are added to the design teams for building projects. The resulting “integrated design teams” comprise diverse professionals who must collaborate to meet an entirely new set of standards with novel criteria for success and progress. This workshop takes a closer look at the challenges faced by teams like these and how they can be overcome.

Redesigning Management Education with PRME: Part IIIn light of the global economic crisis of confidence, there has never been a greater need for a redesign of business education on all levels. Together with the secretariat for the UN Principles for Responsible Management Education, you will have the chance to shape management education. Part II will focus on how business education can be transformed. In this session the results of the Survey will be presented and related to teaching/learning methodologies and a framework of adult learning principles that include experiential, social, reflective learning, inviting the audience to participate in a creative dialogue to identify new teaching approaches that can meet the emerging business education challenges.

Manuel Escudero, Head, Un PRME Secretariat

Isabel Rimanoczy, Doctoral Candidate and Legacy Coach

This workshop takes a look at two initiatives that advance business as a force for peace. Peace Through Commerce is an integrated outreach, education, and engagement program which illuminates the contribution that commerce, trade, and economic development make toward building sustainable peace. The workshop also takes a look at the design process behind the recently established US National Peace Academy.

Marc Lavine, Boston College

Lou Ensel and Turo Dexter, national Peace Academy

Business as a Force for Peace

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Roger Martin, Dean, Rotman School of Management, University of Toronto

What if B-Schools looked more like D-Schools?A number of top business schools have recently started looking at design schools for inspiration and have seen the relevance in integrating design concepts into business education. One of the pioneers of this movement will share the thinking that lead him to exploring design-thinking as a necessary element of business education.

Ron Fry and Garima Sharma, Weatherhead School of Management, Case Western Reserve University

The World Inquiry: A Global Dialogue around Business Innovations for Mutual Benefit

World Inquiry is a global effort that aims to discover, amplify and promulgate innovations that create mutual benefit for business and society. Through collecting and profiling stories of successful business innovations that are making a positive impact on society and environment, the World Inquiry contributes to the important dialogue about businesses doing well by doing good. This workshop on World Inquiry will take you through the discovery of leveraging this rich bank of stories for your teaching, research or application. By real-world examples of individuals using these stories in their classrooms or as data for exploring their research questions you can get inspiration for employing these stories for your own research and instruction. How to access all that is available on the World Inquiry website, how to contribute by submitting a story of a business innovation for mutual benefit and how to be a part of the community of like minded individuals from diverse backgrounds who use this website are some of the questions this workshop will explore. This workshop will also open the conversation to you, as a user, around what improvisations you wish to see in making World Inquiry more useful to you as well as more useful in contributing to the dialogue on means and tools for sustainability and social entrepreneurship.

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Joseph Adelegan, Global network for Environment and Economic Development Research

Michael Pirson, Fordham University / Harvard University / Humanistic Management network.

Mary McNally & Timothy J. Wilkinson, Montana State University

Amplifying Social Entrepreneurship

This workshop looks at how University Education can help to create future social entrepreneurs by supporting socially aware and concerned students to become change agents for a sustainable world. In addition, three case studies will be featured as examples of successful social entrepreneurship ventures. The first case study looks at how sustainable ecosystem design and the adoption of eco-efficient technologies leads to financial performance, even in a developing economy with limited regulatory support. The next looks at an internationally acclaimed business model for converting slaughterhouse waste into bio-gas for household use. The third case study is on BioHavens, a man-made ecosystem that mimics natural wetlands and can be used to clean water and create riparian habitat, a new venture which has been profitable beyond expectations.

Bo Miller and Adam Muellerweiss, Dow Chemical

Inside Dow’s Sustainability JourneyTake a rare look into the sustainability journey of the largest chemical company in the world. Driven by a strong sense of history and responsibility, The Dow Chemical Company has transformed into a sustainability leader. Learn the challenges and catalysts for change of this 112-year-old enterprise that is on a mission to solve customer and world challenges through the application of science, technology, and sustainable chemistry.

With Nancy McGaw, Deputy Director at Aspen institute Business and Society Program

Fred Collopy, Professor and Chair of Information Systems at the Weatherhead School at Case Western Reserve University

Erin Fitzgerald, Director of Social and Environmental Innovation Consulting at Dairy Management inc. (DMi)

Kevin Thompson, Senior Program Manager for Corporate Citizenship and Corporate Affairs at iBM

Felipe Botero, Vice President of Strategic Program Management at MetLife insurance

Drummond Lawson, environmental chemist aka “greenskeeper” at Method

Firsthand Innovation – Stories from the Aspen Institute First Movers Fellows

The Aspen Institute Business and Society Program First Mover Fellowship serves as an innovation lab for extraordinary social entrepreneurs who are ready to implement next stage innovations in their companies to create profitable growth and contribute to a sustainable society. This interactive session will offer you the opportunity both to learn about and to help with the important work these Fellows are undertaking. In doing so you’ll gain experience reframing problems, an important design skill.

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Tojo Thatchenkery, George Mason Unisversity

David Cooperrider, Weatherhead School of Management, Case Western Reserve University

Michel Avital,University of Amsterdam

Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value

This session is organized for prospective authors who are interested in contributing to an edited volume entitled Potential of Positive Design and Appreciative Construction: From Sustainable Development to Sustainable Value, which will be the fourth volume in the Advances in Appreciative Inquiry series. By taking a generative approach and by building on positive design principles inherent in the appreciative inquiry methodology, we propose moving from sustainable development to sustainable value. This workshop will focus on three thematic areas. The first, positive design for sustainable value, responds to questions such as: How can the design approach help enhance the sustainable value over profit value? What needs to happen to create a vibrant community of practice among design practitioners, scientists, business and political leaders? The second, Appreciative Intelligence and Social Innovation for Sustainable Value, focuses on sustainability and sustainable value. It will explore how reframing global problems with an appreciative lens can allow organizations of all sorts to engage in social innovation and generate sustainable value. The third, social entrepreneurship for sustainable value, explores the potential and impact of social entrepreneurship on sustainable value of all sorts. This area can provide lessons learned from high impact social entrepreneurship or conceptualize how this nascent movement with unbridled potential may contribute to the radical shift necessary for moving from sustainable development to sustainable value. This workshop is for anyone who has a passion for sustainable value and wants to contribute a chapter.



Jennifer Magnolfi, Herman Miller inc.

Janis Birkeland, Queensland University of Technology

Redesigning the Built Environment: Featuring Herman Miller

This session will focus on a new technology pioneered by Herman Miller, called the Programmable Environment which chooses to take a different look at the interiors of commercial space as something that can be changed or “programmed” by its users. The case study is complemented by two studies: The first looks at the intellectual and institutional obstacles to eco-retrofitting and suggests design approaches that can leapfrog these. The other will look at the interplay between designing and making and the eventual benefits or lack thereof for society and the environment.

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David Celento, Penn State University

Rebecca Henn, University of Michigan

Danielle P. Zandee and Marijke Broekhuijsen, nyenrode Business Universiteit

Design 101 - Fundamental Ideas In DesignSo what exactly is design-thinking? This session will answer this question from three perspectives: The first uses the lens of institutional logic to understand the field of design, uncovering design’s institutional culture, norms, values and underlying assumptions. The second examines the deep-seated drive for continual and relentless improvement, the dissatisfaction that is at the core of design and “designerly ways of thinking.” The third is a practical example of how the worlds of management and design can be bridged through the use of language and rhetoric at Wharton. The final thought piece highlights what managers can learn from designers as artful makers.

Kokila Doshi, University of San Diego and Kamal Gollakota, University of Redlands

Michael Pirson, Fordham University / Harvard University / Humanistic Management network

Tim Shea, University of Massachusetts DartmouthPhillip J. O’Dwyer & Louis Brennam, Trinity College

Technology and Collaboration as a Tool for Poverty Alleviation and Massive Innovation

Through four case studies, this session provides insight into the innovative application of technology for poverty alleviation, how collaboration can enable massive innovation:

- The diffusion of ICT initiatives in rural areas as a tool for poverty alleviation, based on their scalability and sustainability.- BracNet is a commercial venture providing wireless broadband internet connectivity to the entire country of Bangladesh, thereby reducing the digital divide.- NextEd is a project utilizing Web 2.0 to create an open African higher educational network.- Collaboration between an Irish social entrepreneurship group and a European based private company to meet the pressing need of exporters in Ethiopia to meet new EU / USA regulations, while transferring knowledge and technology.


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POSTER PRESEnTATiOnSThe following research posters will be showcased in the gallery area. Full papers are available online on the Virtual Forum.

“A Systemic Model for Business Education Innovation”Stephen R. Ball - Siena Heights University

“Perspectives on Measuring “Authentic” Sustainable Socially Responsible Results Using Strategic Technology Architecture Methods”Elise Barho, Joan Finley and Mike Flynn - Benedictine University

“Governance Strategies for Sustainability using Strategic TechnologyArchitecture Methods”Elise Barho, Joan Finley and Mike Flynn- Benedictine University

“Voice of the Whole: Integrating Opposite Opinions for a Higher Purpose”Ilma Barros- Infinity International

“Developing Leaders and Managers Who Can Actually Lead and Manage”Richard Boyatzis, Tony Lingham, and Angela Passarelli - Case Western Reserve University

“Where Creativity and Innovation go to School: A study of the learning processes at the KaosPilot School of Leadership and New Business Design”Tina Broberg and Per Krull - Aarhus School of Business, University of Aarhus

“Love as the expression of positive other regard: an antecedent to change at the scale of the whole”Duncan Coombe - Weatherhead School of Management, Case Western Reserve University

“Developing the Global Leader of Tomorrow”Matthew Gitsham - Ashridge Business School

“Awakening World-changing Leadership through Management Education”Ursula Glunk - Maastricht University, Micole Smits - Koraal Consulting

“Sustainability of Microfinance Organizations In theUS: Accion – San Diego”Kamala Gollakota - University of Redlands, Kokila Doshi - University of San Diego

“Using Religious Partnerships to Scale the Reach of Micro-Finance”Christopher Hastings - University of St. Thomas

“Seizing and exploring the edge: Moments of surprise as aesthetic sensibility”Elizabeth Johnston - School of Advanced Studies, Tony Kortens - School of Advanced Studies, and NTL Institute for Applied Behavioral Science

“Thought Leadership in U.S. Business Schools: Why Corporations Are More Progressive and How We Should Change*”Lori Kiyatkin, Rhonda Reger and J. Robert Baum - Robert H. Smith School of Business, University of Maryland

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“Innovative Initiatives of Foreign Multinational Enterprises (MNEs) in China”Maria Lai-Ling Lam, Malone University School of Business

“Leadership System Design for Sustainable Excellence: CEO Perspectives”John Latham - Monfort Institute at the University of Northern Colorado

“Balance – A Necessary Design Principle for Creating Sustainable Change”Kevin D. Lynch and Susan M. Tinnish - Benedictine University

“Accountability and Accounting in pursuit of sustainability: Seven Generations in view”Patty McNicholas, Monash University, Maria Humphries - University of Waikato

“Entrepreneurial Attitudes Related to Corporate Social Responsibility”Edward C. Miller - Nova Southeastern University, David M. Setley - Lebanon Valley College

“Redesigning the Mind of Future Leaders: Indian Insights and Innovative Experiments”Prof. Sanjoy Mukherjee - Indian Institute of Management Calcutta

“Innovative Redesign of Management Education to Transform the U.S. Form of Disaster Capitalism Into Global Sustainable Capitalism”Joseph A. Petrick and David S. Bright - Wright State University

“Masters in Sustainable Business Administration: The What and How of Developing A New Generation of Leaders”Isabel Rimanoczy - Teachers College, Columbia University

“Positively Ethical: The Establishment of Innovation in Support of Long-term Sustainability”Leslie E. Sekerka, Ethics in Action Research and Education Center - Menlo CollegeAnke Arnaud - Embry-Riddle Aeronautical University

“Designing an Undergraduate Capstone in Business”Jason C. Senjem - St. Norbert College

“Re-tuning or Tikkun’ing Business Pedagogy for Social Justice”Madeline Scott - Queen’s University

“PlayPumps International: Clean Water One Playground At a Time”Peter A. Stanwick - Auburn University

“The Positive Leadership Model – Approaches that lead to factors of Creativity and Growth Mindset, leading to an innovative outcome for organisations”Ami Summers - Positive Leadership Pty Ltd

“Distribution and the Outsourcing Compulsion”Timothy J. Wilkinson- Montana State University, Billings, Andrew R. Thomas - University of Akron

“What Drives CSR Attitude in Subsidiaries of Chinese MNEs?”Xiaohua Yang - School of Business and Management, University of San Francisco

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The Theme: Manage by Designing in an Era of Massive Innovation

Design thinking has the power to accelerate business innovation, transform challenges into opportunities and be a catalyst for positive change. The Global Forum engages the management, sustainability, and design communities to bring about system-wide, positive change and initiatives that will create sustainable value in your organization, today.

At the Global Forum, participants will discover value drivers that work–even in a recession. Strategic integration of sustainability can result in solutions for the most pressing problems and in long-term value creation. It is the mindset that has helped leading companies achieve short term cost savings and increased efficiency as well as improved investor and creditor confidence in the long term.

The sub-themes to be explored are:

Management-As-Design: What Can Management Learn from the Field of •Design and How Might the Design Attitude Help Us Turn Social and Global Issues into Bona-fide Business Opportunities?

Massive Innovation: What Do We Know About Change at the Scale •of the Whole?

Redesigning Management Education for the Future: If Anything Imaginable •Were Possible How Might We Imagine and Design Responsible Management Education?

Interactive Design

Do you find that the most interesting conversations at conferences happen during the breaks? The Global Forum is co-convened with the UN Global Compact, a network of 4,700 companies and brings the world’s leading businesses and thought leaders into the room. Plus, more than two-thirds of agenda time is interactive: Powerful Networking is guaranteed.

Outstanding speakers and workshops led by top experts is only part of the story. Using cutting edge, proven facilitation techniques to focus dialogue and ensure action, the Global Forum is less “talking heads” and more Real Engagement. What if the biggest social and global challenges are actually the biggest business opportunities? Learn how leading companies transform the way they do business, directly from the experts that lead these initiatives. Go home with Knowledge that will steer your organization through the recession.

What if you could create real change by going to a conference? Imagine being a co-founder of initiatives such as a Nobel-type prize for business, new

ABOUT THE GLOBAL FORUM

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sustainable-value frameworks, new business school curriculums and global energy-innovation initiatives. Expect Results that matter: The first Global Forum produced a global transformation in management education – the Principles for Responsible Management Education, launched by UN Secretary General Ban Ki Moon himself. What will you create at the second Global Forum?

Graphic Facilitation

The forum will be captured visually by Diana Arsenian, Graphic Facilitator. Diana is the art director and senior consultant with The Grove Consultants International, a San Francisco organization development firm that uses graphics to facilitate meetings and implement organizational change. Ms. Arsenian brings her extensive art training to the emerging field of information design and organizational change, and has consulted with many leading technology corporations, such as Hewlett Packard, Sun Microsystems, and Apple Computer. She has also worked cross-culturally as a graphic recorder and facilitator with many leading non-profit groups, including The Institute for the Future, The State of the World Forum, and the United Religions Initiative. She is an alumna of the Special Session Global Women’s Leadership: Lessons from Success and Best Practices, 1997. She can be contacted at [email protected].

Designing the Meeting Space

In step with the theme of the Global Forum, we have worked with a team from the Cleveland Institute of Art on the environment and communication design of the Global Forum. The Design Environment at The Cleveland Institute of Art has a strong focus on social responsibility and sustainability in the role of design. Partnering with organizations such as BAWB on student/client projects is an important part of the pedagogy.

The following individuals have made an invaluable contribution to the success of the Global Forum:

Doug Paige – Project Leader, Cleveland Institute of Art – [email protected] Adorni – Communication Design – [email protected] Bickel – Environmental Design – [email protected] McKenzie – Environmental Design – [email protected] Peraita – Communication Design – [email protected]

Minimizing our Footprint

Until we have progressed to the sustainable society that we envision, an event of this scale will have an unavoidable impact on the environment. We have, however, taken conscious steps to reduce the environmental impact of hosting the Global Forum and we invite your suggestions for the future.

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OUR SPOnSORS

With many thanks to our sponsors for making the Global Forum possible.

The Co-conveners of the BAWB Global Forum

BAWB Global Forum Communications Partner

ORGANIZATION DEVELOPMENT AND CHANGE DIVISION

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GLOBAL FORUM EVALUATORSHeadwaters Group Philanthropic Services

The Headwaters Group was founded in 1999 by Gayle Peterson and John Sherman as a resource for private foundations, corporate foundations, community foundations, family foundations, and individuals.

We chose the name Headwaters because it evokes images of new beginnings, of clarity of ideas that lead to powerful results. We believe deeply in cultivating community and giving back to people and the land with our actions. To do that, Headwaters follows a results driven, triple bottom line philosophy: for us to be successful, we must do good for our clients, for our employees, and for the community we all share.

Headwaters offers business and social sector strategies though five interrelated services:

Strategic planning to define a vision and tactical direction Grants management to effectively implement key strategies Organizational effectiveness to incorporate contributions from all staff and stakeholders Strategic learning and evaluation to effectively gather feedback and measure outcomes Strategic communications to help deliver real results

Listening PostA listening post is a place where forum attendees can share their views, reactions and thoughts on discussion groups and the Forum as they unfold. A listening post station will be located at the interview room opposite the registration desk and will be open to forum attendees during breaks and mealtimes each day of the Forum. We invite all attendees to come and share their thoughts with other attendees and the Forum planning committee. The purpose behind the listening post is to encourage sharing of ideas, provide real-time feedback and reactions, and capture impromptu moments to share with other attendees and the Forum staff. A Headwaters Philanthropic Services Group team member will be in the listening post room to help capture via video your input. Thank you for participating and we look forward to your ideas and feedback.

Global Forum Business As Agent Of World Benefits

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