Our client, a global FMCG company, had a decentralized distribution, promotion and sales team approach. They were engaging with many different providers, across each brand and region of India. Sales teams were engaged through a variety of different structures including as temporary employees with numerous staffing suppliers.

They were facing issues in tracking the effectiveness of the sales team, as there was no centralized monitoring, reporting or management structure.

In addition to this, they faced a number of risks to pay and employee benefit irregularities – which led to low attendance, high attrition and unethical behaviour, significantly damaging the brand in some markets.

ManpowerGroup undertook a pilot program to recruit and manage a team of beauty advisors for a single brand in 5 metro markets. When this was a success, Manpower was awarded an outsourcing model for all beauty advisors, which quickly expanded across mult iple brands and included a restockist solution.

logistics management, performance appraisals and audits as well as marketing material coordination

THE CHALLENGES

THE COMPANY

THE SOLUTION

Manpower provided a value added service which included attendance monitoring, re-engineering the incentive program, managing the operations through a structured team and ongoing training,

Management information reports on various deliverables were provided frequently and on request.

Total headcount managed equal to 8000 across beauty advisors and restockists.

Global FMCG Company

Reductions in attrition with 85 % of associates are having employment tenure of +2 years.

Sales achieved increased to 120 – 130% of target per sales staff, from a low of 20%

85%

Reduce in attrition with 85 %

THE RESULTS