Global Facilities Branding Best Practice Guidance - SAP · PDF file6 Brand Voice 7 Logo 8...

Global Facilities BrandingBest Practice GuidanceJuly 18, 2011

Overview

SAP Global Facilities Branding July 18, 2011 | Release V.2

Table of Contents page 2

Table of Contents

3 IntroductionSAP Facilities

5 Brand Promise, Vision, Mission

6 Brand Voice

7 Logo

8 ColorSignage Applications: Interior Scale

9 Signage ApplicationsSignage Applications: Interior BackgroundsSignage Applications: Interior LightingSignage Applications: Interior MaterialsSignage Applications: Exterior PlacementSignage Applications: Exterior ScaleLogo Use in WayfindingInterior Office SignageLarge-Scale Architectural Details

23 Graphics, Media, and StationeryLarge-Scale Graphics Posters: ContentPosters: PlacementPosters: ScalePosters: DisplayCollateral: PlacementCollateral: DisplayDigital Media: PlacementStationery

42 Useful Resources



Introduction

Making the world run better—that’s what we do. And it’s important that all our employees and visitors understand our commitment to turning our customers into best-run businesses. Every experience a visitor and employee has with SAP should demonstrate how uniquely innovative, relevant and essential we are. Every interaction needs to be easy and informative, engaging and rewarding, personal, consistent and authentic. We need to connect with our audiences. Because the easier it is to understand who we are, what we do and what we stand for, the more likely it is they will react to their experience with SAP by saying:

Wow. What an amazing company.

It is important to convey this in all experiences, including our office locations. We do this through the use of the SAP visual system, which is key in representing our brand. This document is your guide. A series of examples are provided that illustrate best practices as well as practices to avoid. Use these as a reference along with local building requirements and budgets as you plan updates to your facilities.

For further guidance on best practices and to submit design plans for review, contact Denise Miranda of Global Branding and Lori Morrissey of Global Facilities Management.

For further information and assistance, please consult our Brand Tools website: www.sapbrandtools.com

Denise MirandaGlobal [email protected]+1 (212) 653-1407

Lori MorrisseyGlobal Facilities [email protected]+1 (610) 661-5819

mailto:denise.miranda%40sap.com?subject=

mailto:lori.morrissey%40sap.com?subject=

http://www.sapbrandtools.com





SAP FacilitiesInside an SAP Office

When a visitor or an employee enters our facilities, we want them to feel welcomed and valued. The materials, the colors, the branded displays and collateral, the tone of voice, and the employees should all work together to provide a recognizable SAP experience.

In line with the SAP brand and the SAP tone of voice, we want to foster an environment that is light, warm, friendly, clear, and bright (e.g., use bright lighting and furnish offices with natural materials in warm, neutral colors, such as wood). Use translucent surfaces to generate a feeling of openness and accessibility of information. These softer, open elements should both offset and highlight the reliability and precision of the SAP logo.

These guidelines will assist facility management, marketing, and supporting vendors to create and maintain a uniform look and feel throughout SAP offices that will improve our customers’ SAP experience.





Brand Promise, Vision, Mission

The Vision, Mission and Promise form the basis of our strategy. They influence the priorities we set, the decisions we make and, along with our voice, the way we communicate as a company.

PromiseSAP helps organizations become best-run businesses.

VisionMake the world run better.

MissionMake every customer a best-run business.





We are informed problem-solvers.We have a lot of experience helping businesses and people run better, which allows us to present our customers with field-tested solutions. We share knowledge enthusiastically, using simple, inclusive language that focuses on the amazing benefits we can provide to each customer.

Everyone can understand us. Our goal is to be understandable to our audiences, which requires us to use simple, comprehensible language. To break down complex technical processes, we focus on how they benefit our customers. We avoid flowery language and technical jargon, saying what we mean directly, in the most straightforward and succinct way.

We speak as humans to humans.Even when we discuss complex technology, we talk about it in a way that lets everybody in, so our customers can get to know us and feel comfortable asking questions. We are proud of our work, and confident that the more familiar our customers become with SAP, the more amazing an experience they will have with our brand. Our communications demonstrate our confidence and help our customers have that amazing experience.

We’re enthusiastic about our real-world impact. We speak with imagination and energy, inspiring our customers with our positive outlook. We are always looking ahead— innovating for a better-run world.

It doesn’t sound... Arrogant Self-serving Condescending Pedantic

It doesn’t sound... Clichéd Sterile Patronizing Curt

It doesn’t sound... Pandering Flippant Disrespectful Self-deprecating

It doesn’t sound... Boastful Pushy Unattainable Idealistic

Brand Voice

Insightful sounds... Illuminating Helpful Experienced Smart

Clear sounds... Straightforward Conversational Concise Understandable

Approachable sounds... Engaging Open Inclusive Grounded

Optimistic sounds... Bold Driven Inspirational Passionate

Insightful Clear Approachable Optimistic



LogoThe New Corporate Logo and its Application

In 2011, SAP introduced a new logo with a gradient. This new logo signals to the market the transformation going on at our company and begins to signal that SAP is innovative and relevant and essential to our customers. Although this shift is impor-tant, it is close enough to the previous logo that not all signage needs to be replaced immediately. However, when it becomes time to create or replace a sign, the new gradient logo must be used.

In applying this new logo in your facilities, you should engage only specially trained and approved vendors. If you have questions regarding approved vendors or approved specifications, please contact Lori Morrissey.

Lori Morrissey Workplace Design Manager Global Facility Management +1 (610) 661-5819 [email protected]






Color

Primary colors*The primary SAP color palette is made up of SAP Gold, white, black and the supportive neutral colors (SAP light gray, medium gray and dark gray).

SAP GoldPMS 130 C CMYK 0/30/100/0 RGB 240/171/0 Hex #F0AB00

White BlackCMYK 0/0/0/100 RGB 0/0/0 Hex #000000

SAP Light GrayPantone Cool Gray 3 CMYK 0/0/0/17 RGB 204/204/204 Hex #CCCCCC

SAP Medium GrayPantone Cool Gray 8CMYK 0/0/0/55 RGB 153/153/153 Hex #999999

SAP Dark GrayPantone Cool Gray 10CMYK 0/0/0/72 RGB 102/102/102 Hex #666666

Secondary colors**Secondary colors add depth and richness to the SAP color palette. Use of the secondary colors is limited to picto-grams and information graphics and to highlight information. Always use secondary colors in combina-tion with SAP Gold and black.

* These colors are mainly for graphic use and not as predominant colors in an office environment. When and if appropriate, the SAP Gold could be used as an accent color.

** These colors are mainly for graphic use and not as predominant colors in an office environment. When and if appropriate, they could be used as accent colors.

Bright Blue CMYK 100/10/0/0 RGB 0/143/211 Hex #008FD3

Bright Purple CMYK 35/100/0/0 RGB 151/10/130Hex #970A82

Bright Orange CMYK 0/55/100/0 RGB 235/115/0Hex #EB7300

Bright Green CMYK 35/0/90/0 RGB 147/201/57Hex #93C939

Medium Blue CMYK 100/35/0/0 RGB 0/118/203Hex #0076CB

Medium Purple CMYK 60/100/0/0 RGB 118/10/133 Hex #760A85

Medium Orange CMYK 0/70/100/0 RGB 227/85/0Hex #E35500

Medium Green CMYK 60/0/100/0 RGB 79/184/28Hex #4FB81C

Deep Blue CMYK 100/72/0/18 RGB 0/50/131Hex #003283

Deep Purple CMYK 79/100/0/15 RGB 69/21/126Hex #45157E

Deep Orange CMYK 20/85/100/0 RGB 188/54/24Hex #BC3618

Deep Green CMYK 82/0/100/27 RGB 36/114/48Hex #247230



Signage Applications: Interior ScaleApplying the Correct Scale

Best practices • The logo height is approx-

imately ¼ of the height of an average office and should be placed at eye level.

• Ensure that the SAP logo is centered or slightly off-center and aligned to the left. Avoid right-aligning the SAP logo.

• Use the standard SAP logo (gradient blue anvil shape with white SAP letters) in reception areas and wherever customers are likely to be found.

The SAP logo has a strong, rightwardpointing shape that appears active and energetic when correctly positioned.

The SAP logo sign can be used in three different sizes:

Large: 27.0” H x 54.60” W (685.80 mm x 1387.20 mm)

Medium: 20.0” H x 40.45” W (508.00 mm x 1027.50 mm)

Small: 12.0” H x 24.28” W (304.80 mm x 616.60 mm)

Use the large size whenever possible. Only use the medium and small sizes when the available space cannot accommodate the large size.

Reception area Optimal size relationship



Signage Applications: Interior ScaleIncorrect Use of Scale

Avoid cluttering the space for the sign.

Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ the height of an average ceiling.

Always use the standard SAP logo (blue anvil shape with white letters) in reception areas and wherever customers are likely to be found.

Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ of the ceiling height.

Avoid using the register ® mark on facilities signage or graphics.

Reception area

Reception area

Reception area

Lobby

Avoid using an oversized SAP logo that overwhelms its environment.

Keep in mind the optimal size ratio for the logo on interior signage: the logo should be approximately ¼ of the ceiling height.

Use the large SAP logo sign whenever possible.

The height of the large SAP logo is 27.0" inches (685.8 mm).




Signage Applications: Interior BackgroundsUsing the Appropriate Backgrounds for the SAP Logo

Best practices • Always place the SAP logo

against a neutral or warm background.

• Place the SAP logo on clean, unadorned surfaces to increase its visibility.

• If possible, use curved design details in area adjacent to logo

Contrasting the SAP logo against a warm background creates visual impact while reflecting SAP’s unique combination of precision and friendliness.

Reception area Optimal background



Signage Applications: Interior BackgroundsIncorrect Backgrounds

Place the SAP logo on clean, uncluttered surfaces and structures.

Avoid placing it on top of artwork or attaching it to distinct architectural structures.

Avoid placing the logo on busy backgrounds, such as surfaces that have distinc-tive patterns or decorative elements.

The preference is to place the SAP logo on a clean, unclut-tered background.

Reception area

Reception area

Reception area

Lobby

Place the SAP logo on a clean, uncluttered background.

Avoid surfaces that have distinctive patterns or decorative elements.

Avoid altering the logo or its proportions. (e.g., do not change the size of the letters). Also avoid drama-tically insetting elements of the logo.


Avoid using a backplate to mount the SAP logo.

Only use a backplate when placing the logo on surfaces with distinctive patterns or decorative elements, or if other conditions require it.



Signage Applications: Interior LightingHow to Light the SAP Logo

Best practices • Use direct or reflected

lighting on the SAP logo to subtly highlight the logo’s form and color.

• Choose warm lighting.

Correct lighting adds mood to the SAP logo and helps it to stand out, creating an approachable atmosphere that highlights the precision and energy of the SAP logo.

Optimal lighting



Signage Applications: Interior LightingIncorrect Lighting

Avoid direct or indirect reflected lighting that detracts from the SAP logo.


Avoid backlighting the SAP logo; use direct or indirect lighting only on interior applications.

Reception area

Reception area Lobby

Avoid applying harsh lighting to reflective surfaces.

Always consider the back-ground and signage materi-als when lighting a sign.




Signage Applications: Interior MaterialsHow to Use the Right Surrounding Materials

Best practices • Place the SAP logo against

a neutral or warm back-ground that contrasts with the logo.

• Choose materials and finishes that follow the color relationships outlined in the identity guidelines. For example, warm colored wood can represent “SAP Gold.” If necessary, brushed metal can be used to express SAP Light Gray, although it should be used minimally.

An SAP environment matches precision and expertise with warmth and optimism.

Using the right office materials will support the SAP brand, give staff a better sense of the SAP corporate identity, and enhance customers’ overall impres-sions and experiences.

Avoid using the color red in public areas. Use SAP Warm Red or SAP Cool Red in employee-only areas.

Reception area Materials and finish examples



Signage Applications: Interior MaterialsIncorrect Materials

Avoid printing the SAP logo onto Plexiglas® or transparent plastics.

Avoid rotating the SAP logo.

Use only the standard SAP logo (blue anvil with white SAP letters) for signage.

Avoid using gray or steel for the SAP logo.


Reception area

Reception area

Lobby

Lobby

Avoid using dark materials for office interiors; instead, use warm, bright colors.

Prominently display the standard, full-color SAP logo (blue anvil with white SAP letters) in reception areas.

Use only the standard SAP logo (blue anvil with white SAP letters) for signage.

Avoid using a metallic finish for the SAP logo.



Signage Applications: Exterior PlacementWhere to Place Exterior Signage

Optimal exterior placement Optimal exterior placement

Best practices • Always use the standard

SAP logo (gradiant blue anvil shape with white letters).

• Left-align the logo on a prominent corner, sur-rounding it with sufficient clear space, and keep it free from other marks.

• Visibility and legibility are key. The logo should be placed on a sufficiently contrasting background. Be mindful of how the sign will be seen by pedestrian and vehicular traffic.

• Be attentive to positioning the logo in relation to edges, corners, and large, unadorned structural areas.

• Building landlords will typically dictate the placement of the SAP logo; however, SAP will usually negotiate for the best placement.

A well-placed, visible, and legible exterior sign repre-sents the clarity and stature of the SAP brand.

SAP exterior signs are custom-ordered by GFM and mounted according to the specifications of building management. If you have questions or concerns, please contact GFM Operations or the Projects Team.

Align to top left corner



Signage Applications: Exterior PlacementIncorrect Placement

Avoid right-aligning the SAP logo unless determined by building management.

Be attentive to clear space and legibility.

Always use the standard, gradiant SAP logo (blue anvil shape with white SAP letters).

Do not use the individual letters of SAP to represent the brand.

Building exterior (roof line)

Building exterior

Building exterior

Building exterior (street level)

Avoid placing the SAP logo where it is obscured by architectural featuresor structures.

Always use the standard, gradiant SAP logo (blue anvil shape with white SAP letters).

Do not use the individual letters of SAP to represent the brand.



Signage Applications: Exterior ScaleEstablishing the Appropriate Scale

Best practices • Scale the SAP logo so that

it is clearly visible from the appropriate viewing distance.

• Ensure that the SAP logo’s size offers sufficient visibility, clear space, and contrast against the building exterior.

Correct scaling and align-ment of our logo on the exterior of a building will result in a clear, visible, and legible logo that best represents the clarity and stature of the SAP brand.

SAP exterior signs are custom-ordered by GFM and mounted according to the specifications of building management. If you have questions or concerns, please contact GFM Operations or the Projects Team.

Building exterior

SAP Global Facilities Branding April 30, 2011 | Release xx


Logo Use in WayfindingUsing SAP Signage to Provide Directions

Best practices • Teleconferencing: Each

Telepresence room is outfitted with a standard sign at the far end of the room, allowing remote participants to identify the room location. This sign consists of a curved stainless steel base and the standard SAP logo (gradient blue anvil shape and white SAP letters), along with the city name and/or the room location.

• Exterior Directions: Use the standard SAP logo (gradient blue anvil shape with white SAP letters) in areas where external audiences are required to find their way to the SAP facility, such as a shared office campus.

Clear and direct wayfinding signage is important in conveying that SAP is a reliable and focused brand, both to inside and outside audiences.

Telepresence room identification Sample of exterior monument sign



Interior Office SignageInternal Wayfinding

Best practices • Use a generic wayfinding

system that communi-cates necessary informa-tion with as little SAP branding as possible. The SAP logo does not need to appear on interior office signage unless it serves a functional purpose.

• Refer to our typographic guidelines when choosing a font; for example, Benton Sans is the preferred font but if this is not possible, choose an alternate sans serif font that is clean and legible.

• Use Plexiglas® or a neutral-colored signage system for all internal wayfinding signs.

A simple, consistent interior office signage system is clean, flexible, and cost-effective, and does not detract from the SAP brand.

Neutral, generic interior wayfinding system (e.g., #C410-Almond Metallic) Neutral, interior workstation sign system

The preferred wayfinding system uses neutral, square signs (Plexiglas®, plastic, or metal) that measure roughly 6" x 6" (152.4 mm x 152.4 mm).

An optional wayfinding system uses neutral, rectangular, horizontal signs measuring roughly 4" x 7" (101.6 mm x 177.8 mm).



Office and room ID Suite signage

Interior Office SignageIncorrect Interior Office Signage

Avoid using the SAP logo on interior office signage.

Keep internal office signage simple, neutral, and clean, and avoid adding other graphic elements to the signage.

Avoid using the SAP logo on interior facility signage.

An exception to this rule is when the space is shared with another company.



Large-Scale Architectural DetailsRepresenting SAP Through Architecture

Best practices • Create mood through

large-scale architectural details.

• For large open areas or hallways, choose architec-tural elements, colors, and textures that are soft and warm. Light to medium wood tones and use of the SAP Gold are also good solutions.

• Where possible, use curved structures and forms, such as walls, panels, desks, ceiling soffits, and staircases.

Architectural details can enhance the atmosphere of an environment as well as the look. The space should be inviting and approachable while representing the brand’s clarity, precision, and excellence.

Dividing wall Large-scale permanent fixture

Curved conference table Customer kiosk area



Large-Scale Architectural DetailsIncorrect Applications of Design

Avoid using any shade of the color red in public areas.

In employee-only areas, use SAP Warm Red or SAP Cool Red or equivalent color matches.

Avoid light-projecting the SAP logo.

Instead use a sign as outlined in these guidelines.

Lobby

Lobby

Conference room

Employee workspace

Avoid using permanent large-scale graphics.

Avoid using pastel colors on SAP interior architecture or architectural features. Instead, use SAP accent colors.

Avoid applying SAP messaging to interior architectural features such as conference room walls.



Large-Scale Graphics Representing the SAP Brand Through Graphics

Best practices • Use large-scale wall

graphics in moderation. • Large-scale wall graphics

should not be permanent fixtures.

• Posters and banners are cost-effective, semi-permanent solutions for communicating and updating messages; use these where possible instead of wall graphics.

• Remember that message-driven graphics tend to be short lived. Consult the marketing group when depicting any message-driven initiatives.

Correctly applied wall graphics can effectively bring a space to life and convey SAP messaging to employees and guests.

Common area



Conference room

Common area Lobby

Common area

Large-Scale GraphicsIncorrect Applications of Large-Scale Graphics

Avoid enlarging event photography for use as permanent wall graphics.

Event photographs have restricted uses and must first be approved by the branding team. Please contact the branding team for informa-tion about what images can be used.

Avoid “office environment” imagery in corporate settings.

“Office environment” imagery is acceptable for applications such as market-ing collateral, events, and trade shows.

Avoid directly or indirectly applying the SAP brand to artwork (painting, sculp-ture, digital).

Carefully consider artwork before installation, as every element of an SAP environ-ment should reflect SAP’s values.

Avoid custom-designing structures to display SAP graphics, posters, or artwork.

Use a generic framing system such as vinyl, snap frame, or acrylic sandwich.



Posters: ContentChoosing the Right Content

Best practices • Display a series of posters

to show the breadth, depth, and context of SAP’s brand and offering.

• Ensure that content is current and consistent with the most recent marketing initiatives.

• Use posters as temporary messaging platforms and update them regularly.

• Consider the poster’s purpose and its audience when deciding on its location. Internal-oriented posters are appropriate for employee areas, whereas product posters are best suited for display in reception areas and wherever customers are likely to be found.

Global Momentum ads enliven an SAP office space and are ideal for conveying up-to-date, fresh messages of optimism and success.

Lobby



Posters: PlacementHow to Place Posters in SAP Facilities

Best practices • Global Momentum posters

that are strategically placed complement their surroundings to create a more integrated effect.

• Global Momentum poster displays create compelling narratives that add context, depth, and interest to the overall atmosphere.

Global Momentum posters can add color, energy, and depth to SAP office spaces, and their placement can enhance the power of the space.

Further information regarding the Internal Poster Distribution process.

Common area Posters in a series

https://portal.wdf.sap.corp/irj/portal?NavigationTarget=navurl://21aced18df321fad8028eec5006d536a






Reception area

Stairwell approach Building exterior deck

Reception area

Posters: PlacementIncorrect Poster Placement

Avoid placing posters in areas where they are obscured or cannot be viewed easily.

Avoid mounting posters on permanent architec-tural elements or fixtures that are not designed to feature communications.

Avoid mounting posters on permanent architec-tural elements or fixtures that are not designed to feature communications.

Avoid hanging posters on permanent architectural elements or fixtures that are not designed to feature communications.



Posters: ScaleHow to Scale Posters Effectively

Best practicesWhen hanging posters, consider whether one poster can fill the space or whether a poster series would be more effective.

Posters displayed individually or as a series help bring an SAP office space to life and convey fresh, up-to-date messaging. Strategically placed, correctly sized posters complement the space and architecture, representing the energy and balance of the SAP brand.

Vertical Horizontal

Common area Using a vertical or horizontal space for effect



Posters: ScaleIncorrect Poster Scaling

Common area

Posters displayed together should be approximately the same size and orientation.

When displaying posters of varying sizes, make sure that the theme and message of the posters are consistent.

Local offices often receive posters via the mail and cannot therefore resize them. In these cases, ensure that these posters are displayed with consistent sizes, orientation, and messaging.



Posters: DisplayHow to Display SAP Posters Effectively

Lobby Neutral colored system (vinyl, hanging dowels, snap frame, acrylic sandwich)

Best practices • Display posters in frames

on walls whenever possible.

• Display SAP posters using simple, neutral framing systems that are easy to update or modify such as vinyl on glass, hanging dowels, snap frames, or acrylic sandwich.

A cleanly displayed SAP poster conveys its message effectively and suits a wide range of environments.



Collateral: PlacementWhere to Place Collateral Materials

Best practices • SAP collateral materials,

such as brochures, trade/industry magazines, SAP white papers, and SAP product magazines, are appropriate for communal areas such as reception areas and kitchens/break rooms.

• Use racks, shelves, or units to maintain a neat and orderly display of collateral materials.

SAP collateral materials, such as brochures, trade/industry magazines, SAP white papers, and SAP product magazines, are useful tools for keeping SAP employees and cus-tomers up-to-date on SAP’s achievements. They can either be provided by local sales or field marketing colleagues or ordered via the CMPS site (http://cmps.sitaro.net/cmps). Placing them in specific areas allows for targeted messaging.

Ensure that all collateral materials and magazines (whether SAP or industry) are current, clean, and neat. Discard and replace any materials that are outdated or damaged.

Reception area Proper placement

http://cmps.sitaro.net/cmps/

http://cmps.sitaro.net/cmps/



Collateral: DisplayHow to Display Collateral Materials Effectively

Best practices • Display systems should

show the entire cover or as much of the cover as possible (e.g., magazine shelves or systems with clear pockets).

• Avoid using systems that bunch or overlap docu-ments and obscure the relevant information.

• Use display systems that integrate well with the SAP office environment, such as systems in neutral colors, clear Plexiglas®, or natural wood.

• Wherever possible, keep display systems consistent in design and construction in reception areas and wherever customers are likely to be found.

Display units should repre-sent SAP’s clarity, acces-sibility of information, and approachability.

Wall mounted Countertop/tabletop



Collateral: Placement and DisplayIncorrect Examples

Do not clutter collateral materials with other visual media, such as an information display screen, which can compete for the audience‘s attention.

Avoid scattering or loosely stacking collateral materials in public-facing areas.

Always use display units to keep collateral materials neat and orderly.

If a display unit is not available, the facility coordinator should ensure that loose collateral materials are neatly displayed in an accessible and presentable fashion.

Reception tableReception area



Digital Media: PlacementHow to Place Digital Displays for the Best Effect

Best practices • Integrate monitors into

the environment to complement design and architectural features.

• Position monitors for comfortable viewing (i.e., position monitors lower if viewers will be seated or higher if they will be standing).

• Use branded content, specifically the SAP branding video loop, whenever possible in reception areas and wherever customers are likely to be found.

Digital displays are an effective, up-to-date method of communicating SAP messages and information. Positioned correctly, they can convey information in a clear, direct manner consistent with the brand.

Waiting area Optimal placement for effect and visibility

Additional sample showing proper display height



Reception Reception

Digital Media: PlacementIncorrect Placement of Digital Displays

Keep monitors clear of other displays or architectural features that can compete for the attention of the intended audience.

Monitors placed too close to other displays or features create a cluttered environment.

Avoid placing monitors too high for comfortable viewing.

Position seats so that monitors can be easily seen.



StationeryChoosing the Correct Stationery

Short Presentation Title

Speaker’s Name/Department (delete if not needed)

Month 00, 2011

SAP AG3999 West Chester PikeNewtown Square, PA 19073 T 123.456.7890

SAP corporate letterhead SAP corporate PowerPoint

Best practices • Always use the most

current SAP stationery. Visit the SAP Brand Tools website (www.sapbrandtools.com) for the latest stationery templates and for further instructions on how to use them.

• Discard any old or out-dated materials, making sure to recycle them in accordance with local recycling requirements.

For further information and to download templates and guidelines, please consult our Brand Tools site: www.sapbrandtools.com.

Employees should have a single sign-on to enter the site.

Agencies and vendors can register at our Brand Tools site: www.sapbrandtools.com






Old collateral materials system

Old SAP logos

Old advertisement style

Old SAP logos

StationeryIncorrect and Outdated Stationery Branding

Avoid using outdated SAP logos or materials that exhibit these logos.

Always use the most current SAP logos, which can be found on the SAP Brand Tools website.

Avoid using outdated SAP collateral templates or old photographic styles.

Download the latest templates and follow the guidelines for collateral materials and imagery usage, as found on the SAP Brand Tools website.

Avoid using outdated SAP logos or materials that exhibit these logos.

Always use the most current SAP logos, which can be found on the SAP Brand Tools website. The most current SAP logo is a registered “®” trademark and not a “TM”.

Avoid using outdated SAP collateral templates or old photographic styles.

Download the latest templates and follow the guidelines for collateral materials and imagery usage, as found on the SAP Brand Tools website.







Useful Resources

SAP Brand Tools Facilities Pagehttps://www.sapbrandtools.com

SAP Logo artwork...Downloads/Basic Elements/Logos

Facilities Corporate Portal Pagehttps://portal.wdf.sap.corp/go/facility-services

CMPS for collateralhttp://cmps.sitaro.net/cmps

Poster Distribution Processhttps://portal.wdf.sap.corp/irj /portal?NavigationTarget=navurl: //21aced18df321fad8028eec5006d536a

Denise MirandaGlobal Branding [email protected] +1 (212) 653-1407

Lori MorrisseyGlobal Facilities Management [email protected] +1 (610) 661-5819

Margaret LloydGlobal Advertising [email protected] +1 (917) 361-6947

https://www.sapbrandtools.com/content/20000-guidelines/corporate-branding/Facilities/Facilities.php

https://www.sapbrandtools.com/content/20000-Brand-Elements/10000-Logo.php?navid=1185654506875

https://portal.wdf.sap.corp/go/facility-services

http://cmps.sitaro.net/cmps







©2011 by SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trade marks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks oftheir respective companies. Data contained in this document serves informational purposes only. National product specifi cations may vary.These materials are subject to change without notice. These materials are provided by SAP AG and its affi liated companies (“SAP Group”)for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.

Thank you!For additional questions, please contact [email protected].

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