Global Expansion of High Pressure Processing (HPP): Market ......Seven Year Global HPP Food Market...
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Global Expansion of High Pressure Processing (HPP): Market Drivers and Challenges Nali Prchal September 26, 2017 Las Vegas, NV USA
Transcript of Global Expansion of High Pressure Processing (HPP): Market ......Seven Year Global HPP Food Market...
Global Expansion of High Pressure Processing (HPP): Market Drivers and ChallengesNali PrchalSeptember 26, 2017Las Vegas, NV USA
AGENDA
HPP Overview
Current HPP Market
Global Forecast
Growth Drivers
Current and New Applications
Challenges
High Pressure Processing• High hydrostatic pressure generated by compression of water
• Non-thermal technology destroys pathogens and spoilage bacteria without affecting fresh attributes of food
• Natural process eliminates need for chemical food preservatives
How HPP Works
VesselConveyor To Pack Off
Frame/yokeProduct in baskets
Water Storage Tank
Intensifier PumpsPre-fill Pump
Vessel pressurizes food to 87k psi, 6000 barBaskets move into vesselVessel moves to frameVessel fills with waterVessel drains waterVessel moves out of frameFood moves out of vesselBaskets loaded on conveyor
Global HPP Food Market Today
US$12 billion
NorthAmerica
59%
Europe24% Asia
10%
Australia4%
South America
2%
Africa1%
US$12 billion
2017 2018 2019 2020 2021 2022 20230
5
10
15
20
25
30
Year
$ B
illio
nSeven Year Global HPP Food Market Growth
Forecast
2x
Current HPP Market Segmentation
Meat & Poultry28%
Fruit & Vegetable Dips, etc.
20%Juices &
Beverages18%
Sauces & Dressings
3%
Dairy1%
Other HPP Food16%
Seafood & Fish14%
HPP Market Drivers
Food Safety
Product Quality
Extension of Existing Applications
New Applications
Food Safety
• Increased stringency in food safety standards» Accepted by FDA, USDA, Health Canada, EU, others
• Meets USDA FSIS Alternative 1 goal• Meets FDA 5 log pathogen reduction juice HACCP goal• Approved process for “Natural” and “Organic” products
Food Safety: Validation
1. No one-size-fits-all solution2. Proper protocol is important
• Unique to HPP3. It’s easy to be misinformed
Cold Pressure Council• Guidelines for proper HPP use • 3rd party verification • Cold Pressure Verified logo for on-package use
» Exclusive use for members
Product Quality
• High quality convenience» Generally healthy or natural state, portable, long-lasting, easy
• Nutrition» Nutrient quality intact
• Clean Label» Removal of chemical preservatives» Labeling as raw
Extension of Existing Applications
Meat and Poultry
Other HPP Foods
Juices & Beverages
Sauces & Dressings
Fruit & Vegetable Dips, etc.
DairySeafood
and shellfish
New Applications: Baby Food
New Applications: Drinkable Soups
New Applications: Ready Meals
New Applications: Dairy Foods
New Applications: Ready-to-Cook Meats
New Applications: Pet Foods
Challenges• Need for refrigeration
» Pasteurization vs sterilization
• Packaging» Shelf life limited by packaging quality» Engineering challenges» Materials can be expensive, but ultimately prevent more costly
waste
• Cost» Increased capacity and efficiency
» Batch process no longer inhibits throughput
