Global Excellence in Providing Kitchen & Bath Solutions
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Transcript of Global Excellence in Providing Kitchen & Bath Solutions
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Global Excellence in Providing Global Excellence in Providing Kitchen & Bath SolutionsKitchen & Bath Solutions
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Company Profile 公司簡介 Business Model & Strategies 發展策略
Financial Highlights 財務報告 2008 Outlook 未來展望
Content
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Who we are Profile:
1979 founded 1989 started a factory
1993 move factory to China 2005 listed in SZSE
Listed: TSEC (Taiwan) 、 SZSE A Share (China)
Products: Faucets(44%) 、 Ceramics (27%) 、 Accessories(9%) Showerheads(7%) 、 Kitchen cabinets(13%).
Operation: 10 factories 、 10 marketing companies 、 13 brands 2007 group sales NT$23bn.
Global Investments:
more than NT$9 bn.
Taiwan, 6.5
China, 27.16
North America,20.5
European, 36.8
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Global Business Scope
Bath Products
1.Danze (NA)2.Gerber (NA)3.Fusion (NA)4.GUCA (Canada)5.Arte En Bronce (Mexico)6.Lenz (German)7.Milim (China)8.GoBo (China)
Faucet & Accessaries
1.GUSZ (China)2.GUFY (China)3. 青島霖弘精密 (China)4. 青島成霖科技 (China)5. 慶津五金 (China)6.Germany7.Mexico8.Texas9.Montreal
Ceramics
Milim (China)
GU Group
Channel Manufacturing
RO電解水機Anderson Tech. (TWN)
RO電解水機Anderson Tech. (TWN)
Kitchen & Bath Products
1.PJH Group (UK)2.Home Boutique (TWN & China)
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Group Headcounts
North America : 274 Europe: 831
Taiwan : 559
China : 7,646
Total headcounts : 9,310
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Management Team
Group Chairman & President
Scott Ouyoung
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Business Model
Product Manufacturer
Brand/Channel Distributor
product
ODM
Own BrandsIn-house
57 %
43 %52 %
48 %
Outsourcing
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GU Global Strategy
MexicoMexico
TexasTexasMontrealMontreal
GermanyGermanyShandongShandong
ShenzhenShenzhen
( 一 ) 產業鏈的垂直整合( 二 ) 全球佈建 :
factories
GU Local Brand (1993 ~)GU Global Brand (2007~)( 三 ) 追求市佔率與獲利成長
GU ODM(1979~)
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GU ODM (1979)
HOMEMARK好美佳
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1999
2002
2003
2000
2003
1993
2003
2006
20062004
2007
GU Local Brands (1993)
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GU Global Brand – Danze (2007)
資源共享、借力使力
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Unit:USD mn
Sales- GU Group
710
109154
239
396316 304
0
200
400
600
800
2001 2002 2003 2004 2005 2006 2007
Note: CAGR (2001 ~ 2007) =30.33 %
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GU Group sales breakdown
100%= US 710 million (2007)
North America
49%
Europe
44%
China
3%
Others
4%
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2007年重要子公司佔集團營收Company % of group
sales
Europe PJH 37%
North USAGerber 15%
Danze 11%
AsiaHB 1.3%
GoBo 1%
Milim 0.7%
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Major M&A History 2003~2007 Acquisition amount more than NT$3bn
Company Country Year Ownership Amount Products
Milim China 2003 100% US$9.5m Ceramics
Gerber USA 2003 80% US$12m plumbing products
Lenz German 2004 100% US$0.45m plumbing products
Home Boutique Taiwan 2006 80% NT$470mHigh quality
kitchen ,bath, cabinets products
Anderson Tech. Taiwan 2006 52% NT$130m water purifiers
PJH UK 2007 100% NT$2.4bnkitchen, cabinets, bath
products
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Dividend Policy
0
0.5
1
1.5
2
2.5
3
3.5
Stock 1.6 1 1.03 0.92 0.5
Cash 0.4 1.9 1.03 1.39 1.5
Total 2 2.9 2.06 2.32 2
04 05 06 07 08
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2008 Major CAPEX in China
1.Kitchen Cabinets JV Business NT 1002.Home Boutique Expansion NT 220 (Shanghai) 3.Faucets Expansion (Qingdao) NT 2604.Milim Ceramics Expansion NT 230
Total 810
Unit:NT$m
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未來投資 ( 一 ): 成霖與歐洲廠商合資廚櫃工廠
預估投資額 : NT$ 1 億
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未來投資 ( 二 ): 上海麗舍擴店
預估投資額 : NT$ 2.2 億BeijingBeijing
ShanghaiShanghai
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未來投資 ( 三 ): 青島水龍頭廠
預估投資額 : NT$ 2.6 億
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未來投資 ( 四 ): 美林陶瓷擴廠
預估投資額 : NT$ 2.3 億