Global entertainment and media outlook...analysis for consumer/ end-user and advertising spending...
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Global entertainment and media outlook Explore the content and tools www.pwc.com/outlook
Transcript of Global entertainment and media outlook...analysis for consumer/ end-user and advertising spending...
Global entertainmentand media outlook
Explore the content and tools
www.pwc.com/outlook
A comprehensiveonline source of globalanalysis for consumer/end-user andadvertising spendingadvertising spending
5-year forecasts and economic analyses for 13media industry segments
Business – to – business
Consumer and educational bookpublishing
Music
Newspaper publishing
Out-of-home advertisingConsumer magazine publishing
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Filmed entertainment
Internet access
Internet advertising
Radio
Television advertising
TV subscriptions and license fees
Video games
Data for 4 regions across 48 countries
Regions and countries covered
North America EMEA Asia Pacific Latin America
Canada Western Europe Central and Eastern Europe Australia Argentina
United States Austria Czech Republic China Brazil
Belgium Hungary Hong Kong Chile
Denmark Poland India Colombia
Finland Romania Indonesia Mexico
France Russia Japan Venezuela
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France Russia Japan Venezuela
Germany Turkey Malaysia
Greece New Zealand
Ireland Middle East/Africa Pakistan
Italy Israel Philippines
Netherlands Middle East North Africa (MENA) * Singapore
Norway South Africa South Korea
Portugal Taiwan
Spain Thailand
Sweden Vietnam
Switzerland
United Kingdom
* Compromises Algeria, Bahrain, Egypt, Jordon, Kuwait, Lebanon, Libya, Morocco, Oman, Syria, and the United Arab Emirates
13 good reasons to access the online Outlook...
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How do I...
... browse by segment or region?
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View by segment Or by region
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Data can be drilled down by geography orcomponent:
Click on – or + symbols to roll up or drilldown data
Continue drilling throughcomponents (e.g. digital or printcirculation revenues), down toindividual country level
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How do I...
... find the market picture for my territory?
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Click on the ‘country’ tab tosee the list of countries foryour region
Select your country
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Select your country
Full data for the individualterritory is shown. Click on
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territory is shown. Click on‘+’ to drill down bycomponent.
Additional commentary atterritory level, not availablein the print edition
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New for 2011: additionalcommentary at territorylevel, not available in theprint edition
How do I...
... create my own data selections from acrosssegments and territories?
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Select specific datalines, whether revenueor non-revenue
Choose ‘Next’ to selectgeographies
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Select geographies atGlobal, regional orterritory level Click here to
generate yourbespoke table orchart
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How do I...
... filter digital and non-digital revenues?
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Deselect ‘digital’ or‘non-digital’ to filteryour data selection
How do I...
... save or export any data selection?
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Your data selection can
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Your data selection canbe exported to PDF orExcel, or saved forfuture reference in ‘MyData’
How do I...
... create and export a chart of the data onscreen?
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Export to 4 differentformats
Hover over a datapoint to see data forthe year in a pieformat
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Three chartingoptions
Hide data lines
How do I...
... calculate year on year growth for everydata line?
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How do I...
... view data in my local currency?
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How do I...
... get more from the Outlook’s commentary?
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Search functionality enables fulltext search of the entire Outlookcommentary
Click on the text to go to thesection where the content sits
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section where the content sits
How do I...
... find related thought leadership?
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‘More to explore’highlights furtherthought leadership ofrelevance to thesegment, region orterritory you areviewing
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viewing
How do I...
... find a reminder of these tools?
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Enable or disable tooltipsfrom the Help tab
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How do I...
... find info on how the Outlook data isderived, and usage restrictions?
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Scope (what the Outlook covers)and Methodology (how it’s puttogether, GDP data etc) will sittogether in the 2012 release
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Citation restrictions and permissionscan be found under ‘Fair Use’
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Access the online Outlook at
pwc.com/outlook
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