Global demand for Mixed Realty (VR/AR) content is about to explode.
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Transcript of Global demand for Mixed Realty (VR/AR) content is about to explode.
DEMAND FOR VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY CONTENT IS ALREADY EXPLODING: Commercial Success Requires a Scaleable Infrastructure to Drive Audience Engagement and Manage Business Processes.
Patents pending. Copyright 2016 Furious M All Rights Reserved
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VIRTUAL REALITY, AUGMENTED REALITY AND MIXED REALITY (VR/AR-Mixed Reality)
REVOLUTIONARY CHANGE REQUIRES CONSIDERABLE INVESTMENT
• Commercial Success for VR/AR-Mixed Reality is proving to be extremely complex.
• The ecosystem is still evolving and presents a confusing array of options and overlapping solutions for developers.
• Advancing VR/AR-Mixed Reality requires an optimized go-to-market strategy platformed on a scaleable infrastructure to drive audience engagement and manage business processes.
ACCORDING TO VRFUND’S AUGUST SURVEY: VR, AR and MIXED REALITY LANDSCAPE
THE ECOSYSTEM IS ALREADY TOO COMPLEX
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INTEGRATING VR/AR-MIXED REALITY CONTENT INTO THE ECOSYSTEM
• PROMOTIONAL SERVICES/STRATEGIES: SOCIAL NETWORKS, MULTI-LEVEL MARKETING (TRANSMEDIA)
• SEAMLESS TRANSACTION, BUSINESS MANAGEMENT
• ANALYTICS AND CLOSED LOOP FEEDBACK
VIRTUAL REALITY, AUGMENTED REALITY and MIXED REALITY (VR/AR-MIXED REALITY)
BEST PRACTICE - STRATEGIES FOR SUCCESS
PRODUCTION PLATFORM, DISTRIBUTION, AUDIENCE ENGAGEMENT, BUSINESS PROCESS
END TO END LIFECYCLE MANAGEMENT DEVELOP PRODUCE DISTRIBUTE ENGAGE
Enable producers to develop, plan and budget for VR and multi-level entertainment. Use multi-format
digital content from project inception to generate interest and
reach target audience.
Drive the entire collaborate-to-create production cycle using our Studio in the Cloud application
suite. Create Smarter Content and VR. Streamline workflow process
from camera to VFX to post.
Distribute content segments and completed VR entertainment titles
to global audience on device of choice. Manage IP Rights
licensing and settlement. Provide marketing incentives to further
drive VR adoption.
Engage and interact with interested viewers via social media. Build VR audience.
Orchestrate content delivery. Capture viewing behavior.
Promote. Create fans. Generate revenue.
MULTI-LEVELMEDIAPLAN
MULTI-FORMATPRODUCTION
MULTI-LEVELMEDIA
LAUNCH
MULTI-FORMATASSET
DISTRIBUTION
RETAIL PERSONALIZED
EXPERIENCE
DATAAGGREGATION
VIEWER TO CONSUMER
CONVERSIONANALYSIS
CALIBRATERELEASE
PLAN
MULTI-LEVEL CAMPAIGN, BRANDING AND COMMERCIALIZATION
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Architecture
CREATING STORY-WORLDS for VR/AR-MIXED REALITY CONTENT
Pre Producton
Middleware SOA P2P Security
Connectors
ScriptTimelineStoryboardPreViz
Film scannersDigital aquisiton
Scene Construction Media DeliveryLive Action Performance CaptureGeometry captureVFXScene assembly
DevicesLocationsPersonalization
Applications
Portal
Access Administration
Compute
AnalyticsHubsETL
Storage
Workflow
IngestProductionData
VR/AR - MIXED REALITY CROSS PLATFORM STRATEGY:
USE MIXED REALITY PROMOTION
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MOBILE VR APP
3rd Party Platforms
STORY, PRE-PROD, VR
SOCIAL INFLUENCERS INTEGRATED PLATFORM
PODCAST
CHARACTERPODCAST
FEATUREFILM
WEBISODES
ARCONTENT
STRATEGIC GAME
VRCONTENT
STORYCONTENT
HIGH-QUALITY VR/AR - MIXED REALITY GLOBAL-SCALE MOBILE DISTRIBUTION
EXAMPLE STRATEGIES: FESTIVAL DIGITAL-MOBILE IS INTUITIVE, AND THERE ARE LOTS OF HIGH-END PHONES
FESTIVAL PROMOTION
VR PRODUCTION
DIGITAL PROMOTION
FESTIVAL EXHIBITION
DISTRIBUTION
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DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016
PERSONALIZED PROGRAMMING
AUDIENCEENGAGEMENTDEMOGRAPHIC, GEOGRAPHIC, PSYCHOMETRIC TARGETING
Drive Omni-Platform Multi-format Publishing/Distribution
DATA AGGREGATIONCapture Data from Omni-Platform Audience Engagement
ANALYTICS MEASUREMENTUnderstand, Interpret, Predict, Glean Insight from Media Brands
LISTEN TO AUDIENCE BEHAVIORLearn Behavior - Target and Re-Calibrate, Generate Fans
DRIVE AUDIENCE ENGAGEMENT & MONETIZE VIEWINGEngage - Capture Followers - Monetize Viewing
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• Dashboard & Metrics
VR DATA FOR DIRECTORS, PRODUCERS… PRODUCTION ANALYTICS
11DEFROST; DIRECTED BY ACCLAIMED DIRECTOR RANDAL KLEISER PRODUCED BY TANNA FREDERICK, FERAL DOG PRODUCTIONS 2016
VR/AR-MIXED REALITY Lifecycle Management
CONTACT: DANIEL KENYON 1.415 269-3000
Proprietary 2016 Furious M
We help develop, produce and distribute VR/AR-MIXED REALITY immersive experiences. Our patent pending platform enables scalable promotion of high quality VR/AR-MIXED REALITY, designed, written and scientifically engineered to deliver quality immersive experiences that put the viewer inside of the story - for mobile, tethered and stand-alone VR/AR-MIXED REALITY.
• AUDIENCE ENGAGEMENT WITH CONTEXTUAL EXPERIENCE ORCHESTRATION • ASSET LIFECYCLE and BUSINESS MANAGEMENT