SWASH Convergence

Technologies Limited (A Swash

Group Company)

SWASH House II, Plot No.B15,2nd

Floor, Arihanth Plaza,

Sahidnagar, Bhubaneswar-

751007, Orissa, INDIA

Phone : +91-674-2542542674/75

www.swashconvergence.com

GLOBAL Delivery Centre

SWASH Group of Companies SWASH Convergence Technologies LLC

SWASH Convergence Technologies Limited

SWASH Consulting Limited

SWASH Analytics Ltd

Adarsh Education Pvt Ltd

Source intio Pvt Ltd

SWASH Infrastructure Limited

SWASH Partner’s and Alliance Iconnexions, LLC Emagination Network LLC Nano India Pvt LTD Aadisakti Educational Trust PAL Associates (Law Firm) Purple Leap group Regional College of Management

Global Delivery Center Solutions that work for your

business …

WHY SWASH ?

• STRATEGIC LOCATION FACILITY

• TECHNOLOGY RESOURCE

• HUMAN RESOURCE

SWASH is strategically located itself

around the globe to capture talent pools

and implement the DMSIS strategy.

We are located at: NY-USA (Head Office),

Manchester-UK (Marketing Office), 4

centers in INDIA (Delivery Centers)

being Okhla and Gurgaon in Delhi, Mumbai

in Maharashtra and Bhubaneswar in

Orissa, Manila in Philippines (Strategic

Alliance) and Singapore (Development

Office).

Built on the back bone of a world class

technology & communication infrastructure,

SWASH boasts a impressive1200 seat

for Software Services. Our technology

partners being world leaders like HP,

Nortel, Microsoft, Aspect, Cisco, Sonic wall,

Norton and others.

With a strength of more than 1700 highly

skilled and experienced domain specialist,

engineers, consultants and executives,

you can only expect the best from us

when it comes to Human Resource.

SWASH was incepted in the year 1991 with a global vision for providing world class services, products

and solutions in multiple industry verticals through a singular point of access for its esteemed clients.

With a strength of strong knowledge base through its current strength of more than 1700 highly skilled

and experienced domain specialist, engineers, consultants and executives using proven methodologies

to deliver improvements to profit focused organizations as well as potential startups With 8 centers in

U.S.A. (Head Office), UK, India (4 Centers), Singapore and Philippines, our Endeavour to achieve the

true status of being a Global Delivery Center (GDC) is fulfilled.

Simplifying

IT

SWASH Group of Companies has spear headed in the field of Information Technology, Consulting,

Managed Services, Contact Center, ITeS etc. While uniquely providing its client a fool proof 100%

Disaster Management System Integrated Service (DMSIS) where sensitive, time centric and critical

operations are never disrupted.

SERVICES AVAILABLE

SOFTWARE SERVICES

• Application Development, Co-Sourced

Software

• Development, Database Management,

Web

• Designing/Application SEO/SEM and

more...

MANAGED SERVICES

• Software Services, Security Services,

Network

• Services, QA Services, Share point and

more...

ITeS SERVICES

• BPO, KPO, RPO, LP, Services

• Contact Center

• Solutions, Virtual Secretary

• VCampus and more...

CONSULTING SERVICES

• Management Consulting

• Service Consulting

• HR Consulting, Media Consulting

• Technology Consulting

• Project Consulting and more....

Your Single Point

Service & Solutions

CENTER

CREATIVE SERVICES

• Post Media Productions, Media Profile

• Dynamic 3D Models

• Corporate Presentation,

• Print Media, Photography

• Portfolio design and more...

T H E G L O B A L V I S I O N

A 24x7 strategic alliance with your

company, coupled with our unparalleled

experience and domain expertise,

ensuring that your clients, processes,

development, services and operations

are being handled by the most efficient

human resource equipped with world

class, technology advanced

infrastructure available at our global

development centers.

A DEDICATED MISSION

SWASH strives to be the organization of choice in the

active chain of outsourced business industry by

consistently exceeding client expectations and raising

service delivery standards by continuously improving

client processes and support services while ensuring

high employee motivation. Research oriented system

and process design is a consistent practice in the

company to allow us to provide the most economical

and profitable solutions and services to our esteemed

clientele.

OUR USP (DMSIS)

Disaster Management System Integrated

Service (DMSIS) is a unique service

methodology that has been designed

keeping in mind the raising concerns of

the industry for consistence of service

delivery. At SWASH we have designed

and implemented the above strategy and

system to ensure our clients and

customers of the continuity of our

service, connectivity (Data and Voice) and delivery irrelevant to the effect of any nature,

communal, War, terrorism and other kind of disasters. We are strategically located our

Global Delivery Center in different cities, states and countries with connectivity from different

service providers through different gateways and pipelines. When you do business with

SWASH the commitment of delivery is always met with 100% guarantee of completion with

continuity.

Every dynamic and new world

commercial enterprise cultivates

several partners to join hands with

it to create a forceful synergy that

brings unique value to the overall

solution and offering. What used

to be termed as vendors at one

time are today very much part of a

principal's business, integrated

with the principal's culture and

growth.

Our customers choose

SWASH, not only due to

SWASH’s commitment to

quality and excellence, but

also because of the

credibility and reputation of

its partners-with whom there

is a continuous relationship.

TEAM@SWASH

The core development team is made up by

highly skilled people with a single minded

goal of achieving excellence in their

respective field of operation, supported by

a young and vibrant team of managers and

concept makers, they move hand in hand

towards the creations of newer and more

successful horizons. Our team is

comprised of Process Engineers,

Professional developers, Domain Experts,

Executives, Managers and Consultants of

the highest caliber and potential, who are

dedicated and experienced. Our access to

the latest technologies keeps our

consultants on the leading edge through

continuous training.

Quantitative and Qualitative Customer service

and solutions round the clock to our clients.

Our endeavors is finding solutions to the

complex customer demands and fulfill their

business objectives through proper planning

and organization providing ample

opportunities for growth. We believe in

synchronizing the processes and leveraging

new and existing technology in our strategy to

accomplish quick targeted goals and

providing measurable benefits to our client

business

PHILOSOPHY@SWASH

A client's smile at the completion of a

project is what makes us tick and

gives meaning to our being. We at

SWASH believe in providing

BUSINESS@SWASH

SWASH is in business of designing and

developing solutions for a wide range of

commercial and scientific applications. The origin

of SWASH is deeply rooted in the software

development technology, managed services &

business consulting.

The strategy built into the corporate structure of

SWASH indicates a new way of thinking about

applications of devised methodologies for

boosting performance and reducing the TAT. This

results in truly integrated solutions to various

industrial and service vertical requirements.

o Prof. Prabir Pal

For Over 40 Years of industry experience of consulting and being a

industrialist, Prof. Pal has been a pioneer in inventing and

implementing new mantras and benchmarks in the field of education,

FMCG production, Automobile etc. He is a Graduate from MIT in

automobile engineering and has done his Management degree from

Indian Institute of Management (IIM). Awarded with many laurels

from “Best Entrpreuner’1981” to AIIMA President, his pathway to

success and drive to excel is a asset to SWASH.

o Pritam Pal

Pritam Pal, is a management graduate from Xavier's

Institute of Management (XIMB) and with a Gold

Medalist in Engineering (Computer Science-AI/Robotics)

from Bombay University with over 12 years of

experience in the field of IT.

He has worked under the hood of companies like Cirus

Logic, Microsoft India, Shreeram Group and presently

heading SWASH Group of Companies as CEO (Asia-

Pacific). He actively handles the technology and

business related operations of SWASH on-site.

o Afzal Haque

Afzal Haque, is a management graduate with over 10 years of

experience in marketing research and IT enabled services, this gives

him the perfect combination of business acumen and team leading

skill. As the head of operations for Global Delivery Center’s, his job

includes managing the day to day operation and responsibility for

center business processes such as employee management, capacity

planning, training and Quality.

o Dhiren Kumar Bajaj

More than 20 years experience in the industry out of which 9 years experience with reputed

groups like HERO GROUP OF COMPANIES, OSWAL GROUP, BIRLA GROUP and INDIA-

ABROAD ( A Multinational organization ) etc. on Senior Management positions. At present

running his own IT Consultancy with the name of D M Systems Pvt. Ltd., a organization focused

on complete IT solutions focusing mainly on enterprise solutions for the last 7 years. As a

advisor to SWASH Group and a strategic alliance with the company, he majorly handles core

technology implementation and security services globally for our esteemed clientele.

Afzal's prior experience includes head of business development of an

international call center in New Delhi, Market Research and

Consulting Firm and a leading UK based marketing services

company in India.

BUSINESS MODELS

ON DEMAND (Business Service Architecture)

Our service architecture model allows us to be focused, responsive,

variable and resilient.

We deliver unique and creative solutions that

will lead to tangible economic growth in your

business, practice or organization.

ON SITE MODEL

On Site model deputes architects, project leaders, and software developers at customer site to work

as part of the project team. Our On-Site model has been created with a distinct purpose. On-site

project cycle consist of the following phases, contributing to the overall success of the program.

Pre Sale Requirement Analysis:

In this phase, we understand and analyze your basic requirements and needs. According to that,

we make an assessment of our core competence to partner with you, in order to meet your needs.

During this phase we review your

goals, objectives, strategies and

project-specific needs, and analyze

the services that best suit your

requirements.

Prepare Service Level

Agreement:

After the initial analysis that

determines our ability to serve

your needs, we prepare a

Service Level

Resource Planning and Deployment:

Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is

accepted, the actual project begins.

Upon acceptance of the Service Level Agreement,

the Resource Planning starts. In order to ensure

that the offshore development facility is transparent

to you, we deploy an onsite project manager and a

development team in India which is managed by a

Project Leader. During the entire duration of the

project, our onsite project manager will be your

single point of contact.

Depending upon the resource demands of the project and time-lines, the project team size will

be scaled accordingly. If you choose to further reduce costs, we also offer our services wherein

you can directly interact with our project managers in India.

Project Initiation:

If a project involves a new system, then project requirement analysis typically is the first logical

step. If a project requires the transition of an existing system, our onsite project manager will

closely work in co-ordination with your internal staff.

Development:

Coding starts now. During this phase our

project manager works very closely with

our development team in India to ensure

tight adherence to design specifications.

The onsite project manager will maintain a

system control versions of the system for

your periodic review, document your

feedback & communicate your comments

back to our offshore development team.

Our onsite project manager will ensure

that the project complies with our quality

standards and methodology.

If you already have a set of standards in

place, our team will be glad to implement

them. In order to remove any dependency

upon individual and make the project self

contained, we recommend and imply

detailed system documentation at every

stage of the project.

Implementation:

Upon completion of the Development and Testing, our onsite project manager will ensure the

system is implemented in a production environment and tested again. If the system is large and

complex requiring additional resources during the Implementation phase, we either will bring

the Offshore Development team onsite or utilize local resources.

Conclusion:

At the logical conclusion of the project, our onsite project manager will go through a formal project

conclusion process which includes specifications, design documents, source codes, diagrams,

instructions and system documentation. Our team will consolidate all the relevant archived

documentation and deliver it to your company for future reference.

Pritam Pal

ON SITE – OFF SITE MODEL

Combines on site and off site execution seamlessly in an innovative

manner to provide an optimum combination of services. Reduced

costs and cycle times tailored to meet specific requirements and offer

best value for money. SWASH's advanced communications

infrastructure enables good project control, quick reviews and efficient

management.

Pre Sale Requirement Analysis:

In this phase, we analyze and understand your basic

requirements and needs. According to that, we make an

assessment of our core competence to partner with you, in

order to meet your needs. During this phase we review your

business strategies, objectives, goals and project-specific

needs and analyze the services that best suit your

requirements. Prepare Service Level Agreement. After the

initial analysis that determines our ability to serve your

needs, we prepare a Service Level Agreement with your

inputs and tailored to suit your needs. Once the Service

Level Agreement is accepted, the actual project begins.

We have well defined time-tested process, which ensures high degree

of control at every phase of the project and a high degree of

satisfaction. Our methodology is based on the following phases of

implementation which we categorize into three segments.

Resource Planning and Deployment:

Resource planning starts immediately upon acceptance of the

Service Level Agreement. In order to make you enable to avail

our infrastructural and development facilities in India, we deploy a

project manager at your development place who will be your

single point of contact. The Project Manager will coordinate with

our development team in India which is managed by a Project

Leader. Depending upon the resource demands of the project

and time-lines, the project team size will be scaled accordingly. (If

you choose to further reduce costs, we also offer our services

wherein you can directly interact with our project managers in

India.)

Analysis of Requirement:

During the first phase of Development procedure, our

onsite project manager will review your requirements

and prepare a Requirements & Specifications document.

These requirements and specifications will provide the

formal input to our offshore development team. If the

project is very large and complex, we can bring our

offshore development project leader onsite to more

rapidly facilitate understanding of all requirements and

specifications.

System Design and Approval:

Our project managers are highly experienced and technically savvy with hands-on experience. They get

involved in system design and works closely with you and the development team to ensure that all

requirements are accurately expedited during the design phase.

Development:

Coding starts now. During this phase our project manager works very closely with our

development team in India to ensure tight adherence to design specifications. The onsite

project manager will maintain a system control versions of the system for your periodic

review, document your feedback & communicate your comments back to our offshore

development team.

Our onsite project manager will ensure that the project complies with our quality standards and

methodology. If you already have a set of standards in place, our team will be glad to implement them. In

order to remove any dependency upon individual and make the project self contained, we recommend and

imply detailed system Documentation at every stage of the project.

System Integration Testing:

Upon completion of Development, the system will be tested based on the test plans created during the

design and development phase. Our onsite project manager will work in close co-ordination with you to

ensure that all inputs are incorporated in the test plan.

Implementation:

Upon completion of the Development and Testing, our onsite project manager will ensure the system

is implemented in a production environment and tested again. If the system is large and complex

requiring additional resources during the Implementation phase, we either will bring the Offshore

Development team onsite or utilize local resources.

“Establishing a strong

presence in top search

engines is vital for any

size business. “

Afzal Haque

Support:

Upon successful implementation of the system in the production environment, we recommend

retaining a small support team from our offshore development facility to continue and support the

system.

In order to obtain new capacity, expertise and

technical knowledge, SWASH has followed

JV (Joint Venture) Strategy with companies

having established and well defined business

strategy, capabilities and resources.

SWASH's extensive research and market

analysis created the JV Model for the

company driven by business needs and are

implemented in accordance with a business

plan or strategy.

SOFTWARE BUSINESS MODEL

“SWASH Provided us with the

complete staffing to training to go live

for a team of 25 software engineers

which we had initially planned to get

from INDIA to US. Now the team operate

as an extension of our team allowing us

to focus more on business

development activities. “

John Barac, Extrapolix

Total Outsourcing

refers to all of the major functional areas of IS,

including data centers, applications development,

systems maintenance, networks, help desk, desktop

services, and so on. Typically, only user liaison and

contract-management functions remain.

Selective Outsourcing

where one or more major IS function or activity is

outsourced, but significant activities and functional

areas remain in-house.

Transitional Outsourcing

refers to situations where a company

outsources ageing or obsolete systems and/or

technology platforms in order to focus its

attention and limited resources on the creation

of new systems and infrastructure.

Transformational Outsourcing

is the reverse of transitional outsourcing, where

a vendor is hired to move a company to a new

technology platform and/or applications

portfolio, and to build new skills and

capabilities.

Implementation Steps

Swash Convergence on forwards the

requirement of the client to our consulting Team

at SWASH Consulting to analyze the complete

requirement and draft a strategy or

implementation of the offshore model of

development, typically Off Site-In Site.

SWASH Convergence then provides the

strategy to the client for approval and for go-live

flag .

On Go Live flag, a technical Account Manager

is assigned at the US end along with necessary

instruction to the requisite divisions in INDIA for

recruitment of the Technical Resources .

Depending of the specialization of the project

and client requirements the resources are placed

in a single or multiple Global Delivery Centers of

SWASH.

All resources are hired with close co-ordination

with the project and HR team of the client by our

staffing division .

Requisite technology, license, servers

and VPN is procured and created for the

client at the SWASH Convergence site

US.

All the resources are connected

through a VPN system Uniquely for the

client through two gateways to maintain

redundancy.

This provides high security of transaction for our clients by not exposing there internal network for

development. A mirror server is also established at the client end for real time updating with the US end.

The ownership during this phase of association ship on the servers and technology remains with the

client at our cost.

A low cost of ownership model, which also maximizes saving as in staffing

expenses, retention, technology, space, maintenance and other operative

expenses, which during low market or up market situations are the main cause

of downfall of a organization. SWASH as we say a single point solution center

for your organization, starting from

PLANNING - DEVELOPMENT - STAFFING - IMPLEMENTATION

- MAINTENANCE - SECURITY - CUSTOMER CARE -

MARKETING

a complete end to end solutions and

services company

Product co-development services

Product realization services

Porting and migration services

QA/Testing services

Product maintenance services

Support services

Co-investment

Innovation offers

INVEST IN

KNOWLEDGE Regular training sessions along with up gradation of the team

knowledge base is one of the primary focuses of our Human

Resource department not only to provide our clients with the

most update of solutions and services but also at the same time

building the most important capital of a company, which is

KNOWLEDGE BASE.

“The most important asset of a

company in my books is knowledge, the more you have it the better are your books of work. At SWASH we believe in motivating our team to expand there capacity of work by providing them with regular training, the wealth as we say is in the increase of knowledge base of the resource. ”

Pritam Pal

CEO (Asia-Pacific)

OUR HIGHLY FOCUS ON ENHANCEMENT OF THERE

TECHNICAL KNOWLEDGE WHILE YOU FOCUS ON

YOUR BUSINESS.

EXPERIENCEDENGINEERS/PROFESSIONAL

Operating Systems Windows 98/NT/2000/XP/2003, UNIX

Web/e-Commerce Microsoft .Net (C#.Net, VB. Net, ASP.Net, ADO.NET),

XML Web Services and .NET Remoting, HTML,

DHTM, XML, Java Script,

CSS, Core Java

CMS/Portal Server/ Web Portal

Frameworks SharePoint Portal Server 2003, MOSS 2007, Ektron,

Dot Net Nuke 3.X, Dot Net Nuke 4.X

DBMS/RDBMS MS-Access, MS SQL Server 2000-2005. Oracle 9i,

MySQL

Servers, Tools and Utilities Visual Studio.NET 2005/2003, Crystal Report 9.0/11.0, SQL Server 2005 Reporting

Services, IS5.0,5.1/6.0., MS Visual Source safe6.0, Visio 2003 and Tortoise SVN, NUnit,

Ajax1.0., ASP.NET Ajax, AJAX CONTROL TOOLKIT, SSMA, DevExpress Toolkit For

ASP.NET, Skelta Workflow.NET, Infragistics, Net Advantage.

Middle Tier COM, COM+, and MTS

INFRSTRUCTURE

FACILITIES

SWASH is equipped with state of the art infra

structural facility in all its global delivery centers. When

we claim Global Standard we mean to say the

following: All 5 facilities of SWASH have HP

Workstations for developers, HP Dual Core high config

Desktop machines for Contact Center seats along with

NORTEL Exchange with phones, ASPECT Dialer,

Custom CRM and Video Conferencing Facility.

27 Quad Core Servers which handle multiple tasks and

environment, a bandwidth potential of 20 MBPS for Internet

each center, 10 MBPS for VPN each center, all data

transaction is monitored through Sonic wall firewall in two

stage architecture.

ISDN Line Backup for communication lines with primary as IPLC Lines connected through

Nortel Multiplexers.200% power backup through Online UPS and Generators. Along with this

we have 100% coverage if the center through close circuit with remote monitoring for security

and administration purposes.

OUR TECHNICAL TEAM

Our software development team comprises of the best in industry, experienced and innovative

engineers with lot of exposure from all domains such as banking, business process management,

education sector, health insurance etc. our team members are also authors technical articles on global

communities for developers such as www.codeproject.com our engineers are qualified and technically

prepared in several disciplines that includes.

Web Applications (Internet and Intranet).

Windows / Desktop applications.

XML Web Services using ASP.NET.

Developing components.

N-tier applications with thin clients.

Designing and implementing databases using MS-SQL

Server2000/2005, MySQL, Oracle 9i, MS Access etc.

SQL Server 2005 Reporting Services with SQL Server

2005.

Asp.net Ajax Extensions 1.0 for enhancing user

experience.

Asp. 2.0 Mobile web application for devices ·Web Portal

Servers/CMS such as SharePoint, DotNetNuke, Ektron etc.

GLOBAL REACH

Corporate Office : SWASH House I, B-15, 2nd. Floor,

Arihant Plaza, Sahid Nagar,

Bhubaneswar, Orissa 751007, INDIA

Technical Center: SWASH House III, B102,

1st. Floor, Crystal Plaza, New Link Road

Andheri (W), Mumbai - 400053, INDIA

Web Presence : www.swashconvergence.com

Admin e-Mail:

admin@swashglobal.com

Facsimile:

+91-674-2547844

Phone:

+91-674-2542675