Global Consumer Brand
-
Upload
meishathigpen -
Category
Documents
-
view
227 -
download
0
Transcript of Global Consumer Brand
-
8/6/2019 Global Consumer Brand
1/17
TMEQK] EF.Jhp Dheqgn} Z Dgn Febrgdf
\jf EF @fnfrg|mhn
-
8/6/2019 Global Consumer Brand
2/17
Qrhifd| Hvfrvmfp
Dhnt|rd| g dheenmdg|mhnt qkgn |jg|bmklt gn feh|mhngk dhnnfd|mhn bf|pffn
Dheqgn} Z gnl dhkkf`f t|lfn|t.
-
8/6/2019 Global Consumer Brand
3/17
\jf EF @fnfrg|mhn
Bhrn go|fr 7=:1
Bfkmfvf mn tfko%fzqrfttmhn/mnlmvmlgkmte
Lmtdhvfrmn` pjh |jf}grf gnl pgn| |h tjgrf
|jg| pm|j h|jfrt
-
8/6/2019 Global Consumer Brand
4/17
Omnlmn`t
T|lfn|t lftmrf efttg`ft pm|j qfrthngkdhnnfd|mhnt gnl jehr
-
8/6/2019 Global Consumer Brand
5/17
< Pg}t |h Rfgdj \jfe
Dheqgn}Z mt ohr EF
Dheqgn}Z mt ohr EF
\jf ZKfg`vf
Z EFOgdfbhhc
Gqq
Z EFOgdfbhhc
Gqq
M GE
M GE
Z BrgnlGebgttglhrt
Z BrgnlGebgttglhrt
-
8/6/2019 Global Consumer Brand
6/17
\jf Z Kfg`f
G tqfrjfrh |jfefl qgdcg`mn` lftm`n|jg| gttm`nt g qfrthngkm|} |h fgdj qrhld|
gddhrlmn` |h m|t nmwf bfnfom|t. Lmt|rmb|fl hnk} hn dhkkf`f dgeqtft
Rftvk|9 Lrgpt ehrf g||fn|mhn hn tjfko gnlegcft qrhld|t qfrthngbkf
Rfdheefnlg|mhn M
-
8/6/2019 Global Consumer Brand
7/17
\jf Z Kfg`f
Rg|mhngkf9
T|lfn|t pgn| jehrht efttg`mn`
Ef @fnfrg|mhn pgn|t mnlmvmlgkm|}
Dheqgn} Z nfflt |h bf vmfpfl gt g on gnl ehlfrnbrgnl
Dhebmnf |jf |jrff
Drfg|f gnl gttm`n mlfn|m|mft |h fgdj qrhld| pm|j Z Kfg`f
Rfdheefnlg|mhn M
-
8/6/2019 Global Consumer Brand
8/17
< Pg}t |h Rfgdj \jfe
Dheqgn}Z mt ohr EFDheqgn}Z mt ohr EF
\jf ZKfg`vf\jf Z
Kfg`vf
Z EF'Ogdfbhhc
Gqq
Z EF'Ogdfbhhc
Gqq
M GEM GE
Z BrgnlGebgttglhrt
Z BrgnlGebgttglhrt
-
8/6/2019 Global Consumer Brand
9/17
Z EF Ogdfbhhc Gqq
Gqqkmdg|mhn |jg| gkkhpt tfrt |h prm|f /tjgrf jehrht t|hrmft pm|j ormfnlt. Ormfnlt
tf g vmr|gk qfn |h flm| |jf t|hr} gnl
egcf m| |jfmr hpn.
Rftvk|9 76& mndrfgtf mn Ogdfbhhc ognt
Rfdheefnlg|mhn MM
-
8/6/2019 Global Consumer Brand
10/17
Z EF' Ogdfbhhc Gqq
Rg|mhngkf9
T|lfn|t qrfofr |h tqfnl orff |mef pm|j ormfnlt
_mtm|Ogdfbhhc ehrf |jgn gn} h|jfr pfbtm|f.
Dhebmnf |jf |ph
Drfg|f kmvf+ jehrht mn|frgd|mhn vmg Z EF' gqq
Rfdheefnlg|mhn MM
-
8/6/2019 Global Consumer Brand
11/17
< Pg}t |h Rfgdj \jfe
Dheqgn}Z mt ohr EFDheqgn}Z mt ohr EF
\jf ZKfg`vf\jf Z
Kfg`vf
Z EFOgdfbhhc
Gqq
Z EFOgdfbhhc
Gqq
M GEM GE
Z BrgnlGebgttglhrt
Z BrgnlGebgttglhrt
-
8/6/2019 Global Consumer Brand
12/17
M GE
T|lfn|t tf g tf| ho qrflf|fremnflt|g|fefn|t gnl Dheqgn} Zt qrhld| |h
prm|f |jfmr qfrthngk t|hrmft g| hrmfn|g|mhn.
Rftvk|9 fzqhtrf |h kgr`f orftjefn
qhqkg|mhnt+ drfg|mn` brgnl kh}gk|} mn 7t|
}fgr
Rfdheefnlg|mhn MMM
-
8/6/2019 Global Consumer Brand
13/17
M GE
Rg|mhngkf9
Qrhld| tgeqkmn`
Fzqrftt Mnlmvmlgkm|} T|lfn|t `f| ORFF Dheqgn} Z qrhld| |h jfkq |jfe prm|f |jf nfz|
djgq|fr mn kmof
Rfdheefnlg|mhn M_
-
8/6/2019 Global Consumer Brand
14/17
< Pg}t |h Rfgdj \jfe
Dheqgn}Z mt ohr EFDheqgn}Z mt ohr EF
\jf ZKfg`vf\jf Z
Kfg`vf
Z EFOgdfbhhc
Gqq
Z EFOgdfbhhc
Gqq
M GEM GE
Z BrgnlGebgttglhrt
Z BrgnlGebgttglhrt
-
8/6/2019 Global Consumer Brand
15/17
Dheqgn} Z Brgnl Gebgttglhrt
Jmrf t|lfn| gebgttglhrt |h fn`g`ft|lfn|t+ gkkhdg|f tgeqkft+ gnl ehnm|hrrf`mhngk Ogdfbhhc qg`ft.
Bf`mn mn Emlpft| 2 gebgttglhrt qfr tdjhhk
Rftvk|9 Gd|mvg|mhn ho dheqrfjfntmvft|rg|f`} hn dgeqt
Rfdheefnlg|mhn M_
-
8/6/2019 Global Consumer Brand
16/17
Dheqgn} Z Brgnl Gebgttglhrt
Rg|mhngkf9
Tgeqkmn` qrhld|t mt meqhr|gn|
T|lfn|t pgn| qfrthngk dhnnfd|mhn mn efttg`f
Nf`g|mvf qfrdfq|mhnt ho qffrt pjh tf rftqfd|mvf qrhld|
Dhebmnf |jf |jrff
Mn|rhldf qrhld|t |jrh`j ogemkmgr dgeqt rfqt
Rfdheefnlg|mhn MMM
-
8/6/2019 Global Consumer Brand
17/17
Teegr}
Dheqgn}Z mt ohr EFDheqgn}Z mt ohr EF
\jf ZKfg`vf\jf Z
Kfg`vf
Z EF'Ogdfbhhc
Gqq
Z EF'Ogdfbhhc
Gqq
Z BrgnlGebgttglhrt
Z BrgnlGebgttglhrt
M GEM GE