GLOBAL COMPETITION FOR THE JAPANESE FRUIT...

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GLOBAL COMPETITION FOR THE JAPANESE FRUIT JUICE MARKET By SHIFERAW TESFAYE FELEKE A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY UNIVERSITY OF FLORIDA 2006

Transcript of GLOBAL COMPETITION FOR THE JAPANESE FRUIT...

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GLOBAL COMPETITION FOR THE JAPANESE FRUIT JUICE MARKET

By

SHIFERAW TESFAYE FELEKE

A DISSERTATION PRESENTED TO THE GRADUATE SCHOOL OF THE UNIVERSITY OF FLORIDA IN PARTIAL FULFILLMENT

OF THE REQUIREMENTS FOR THE DEGREE OF DOCTOR OF PHILOSOPHY

UNIVERSITY OF FLORIDA

2006

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Copyright 2006

By

Shiferaw Tesfaye Feleke

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This document is dedicated to my mom

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ACKNOWLEDGMENTS

Writer William Arthur Ward once said, “Feeling gratitude and not expressing it is

like wrapping a present and not giving it.” I couldn't agree more. My first, and most

sincere, acknowledgment must go to the chairman of my supervisory committee, Dr.

Richard L Kilmer. I would like to express my deepest gratitude and sincere appreciation

to him for his meticulous review of the manuscript, guidance, encouragement and

patience to successfully complete my study. I gratefully acknowledge and thank him for

everything he did throughout my program. I was very fortunate to work closely with him.

Our frequent interactions were very invaluable learning experiences. I am also very

grateful to Dr. Jonq Lee for introducing me the differential demand systems and TSP

program and helping me understand the basics and analytics of differential demand

systems that provide the basis of this study. I sincerely thank him for his patience in

reviewing, providing me with invaluable comments and suggestions from the very

beginning of proposal preparation up until the completion of this dissertation. Many

thanks must also go to the other members of my supervisory committee, Drs. Ronald

Ward, James Sterns and Lawrence Kenny, for providing me with constructive comments

and suggestions. I would like to thank them all for their support and guidance. I am also

grateful to Dr. Mark Brown for his assistance with the data analysis.

I am grateful to the Food and Resource Economics Department of the University

of Florida for affording me the opportunity of research assistantship to pursue my studies

in the department for the last six years. Special thanks must go to the department chair,

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Dr. Thomas Spreen, graduate coordinator Dr. Jeffery Burkhardt, and graduate program

assistant Jessica Herman. I am very appreciative of the support I received from Dr.

Spreen and Jessica Herman.

I am also thankful to my officemate Katherine Finn for every help she offered me

during the preparation of this dissertation and for being a nice officemate. I would also

like to thank my friends and classmates Marco, Angel, Lurleen, Joy, Mariana and Maria.

Special thanks go to Lurleen for being an important force of motivation. Our frequent

interactions have been the source of learning. I am indebted to my fellow friends Seleshi,

Worku, Abiy, Dr. Getachew, Dr. Ayalew, Dr. Tesfaye, Saba Haile Selasie, Saba Ataro

and Measho for their support, encouragement and friendship.

My final, and most heartfelt, acknowledgment must go to my father Tesfaye, my

sister Firehiwot, my wife Genet and my daughter Biruktawit. I dedicate this dissertation

to my mother Yeshi who passed away a couple of years ago.

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TABLE OF CONTENTS page

ACKNOWLEDGMENTS ................................................................................................. iv

LIST OF TABLES............................................................................................................. ix

LIST OF FIGURES .......................................................................................................... xii

ABSTRACT..................................................................................................................... xiii

1 INTRODUCTION ........................................................................................................1

Background...................................................................................................................1 Objectives .....................................................................................................................4 Hypotheses....................................................................................................................5 Outline ..........................................................................................................................7

2 GLOBAL PRODUCTION, TRADE AND CONSUMPTION OF FRUIT..................9

Global Fruit Production ................................................................................................9 The Production of Oranges, Lemons and Limes, and Grapefruits and Pomelos 12 The Production of Grapes, Apples, and Pineapples ............................................16

Global Fruit Trade ......................................................................................................19 Global Fruit Consumption ..........................................................................................21

3 THEORETICAL MODELS .......................................................................................24

Demand Approaches...................................................................................................24 Production Approach...........................................................................................25 Consumer Demand Approach .............................................................................28

Utility Maximization ..................................................................................................29 The Rotterdam Model.................................................................................................32

Block Independence ............................................................................................36 Block-wise Dependence ......................................................................................39 Uniform Substitute Hypothesis ...........................................................................42

Uniform substitute given block independence .............................................42 Uniform substitute given block-wise dependence........................................45

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4 EMPIRICAL MODELS AND ESTIMATION PROCEDURES ...............................48

Empirical Models........................................................................................................48 The Relative Price Version of the Rotterdam Model ..........................................48 The Absolute Price Version of the Rotterdam Model .........................................52 Block Independent Non-uniform Substitute-Rotterdam Model ..........................54 Block-wise Dependent Non-uniform Substitute-Rotterdam Model....................56 Block Independent Uniform Substitute-Rotterdam Model .................................60 Block-wise Dependent Uniform Substitute-Rotterdam Model ...........................63

Data Sources ...............................................................................................................66 Analytical Methods.....................................................................................................67

5 RESULTS AND DISCUSSION.................................................................................69

Descriptive Results .....................................................................................................69 Test for First-order Autocorrelation ...........................................................................70 Hypothesis Testing for Model Selection ....................................................................72

Block Independence and Uniform Substitute Hypothesis...................................72 Block-wise Dependence and Uniform Substitute Hypothesis.............................74

The relative Price Version of the Rotterdam Model...................................................76 Parameter Estimates ............................................................................................77 Expenditure Elasticities .......................................................................................82 Own-price Elasticities .........................................................................................88 Cross-price Elasticities ........................................................................................90

6 MARKET STRUCTURES AND STRATEGY OPTIONS .......................................97

Market Structures........................................................................................................97 Block Independence (Direct) with Non-uniform Substitution ............................97 Block Independence (Direct) with Uniform Substitution ...................................98 Block-wise Dependence with Non-uniform Substitution....................................98 Block-wise dependence with Uniform Substitution..........................................100 Parameter and Elasticity Estimates in Five Market Structures .........................101

Parameter estimates....................................................................................102 Expenditure elasticities ..............................................................................104 Price elasticities..........................................................................................106

Market Strategy Options...........................................................................................109

7 SUMMARY, CONCLUSIONS AND IMPLICATIONS.........................................110

Summary and Conclusions .......................................................................................110 Implications ..............................................................................................................114

APPENDIX

A PRICE COEFFICIENTS OF FRUIT JUICES IN JAPAN.......................................118

B PRICE ELASTICITES OF FRUIT JUICES IN JAPAN..........................................124

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C PARAMETER ESTIMATES OF ROTTERDAM MODEL UNDER DIFFERENT SEPARABILITY ASSUMPTIONS .........................................................................136

D PRICE ELASTICITIES OF FRUIT JUICES IN JAPAN IN DIFFERENT MARKET STRUCTURES.......................................................................................142

E TWO-STAGE ROTTERDAM MODEL..................................................................166

F PARAMETER ESTIAMTES OF FRUIT JUCIES IN A TWO-STAGE ROTTERDAM MODEL ..........................................................................................180

LIST OF REFERENCES.................................................................................................187

BIOGRAPHICAL SKETCH ...........................................................................................192

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LIST OF TABLES

Table page 2.1 Global citrus production, area harvested and yield per hectare, 2005 .....................10

2.2 Global production of oranges, grapefruit and pommels, and lemons and limes in 2005..........................................................................................................................12

2.3 Global production of apples, grapes, and pineapples, 2005.....................................16

2.4 Fruit juice imports to Japan by country of origin.....................................................22

2.5 Per capita consumption of fruits in industrialized and developing countries ..........23

4.1 Codes for countries exporting fruit juice to Japan ...................................................50

5.1 Fruit juice quantity and price log-changes, and expenditure shares, Japan, December 1995 to May 2005 ...................................................................................70

5.2 Test for first-order autocorrelation...........................................................................71

5.3 Hypothesis testing for model selection ....................................................................74

5.4 Marginal expenditure shares of imported fruit juices in Japan ................................77

5.5 Parameter estimates of cross prices of fruit juices in Japan.....................................80

5.6 Parameter estimates of own prices of fruit juices in Japan ......................................82

5.7 Expenditure elasticity estimates of fruit juices in Japan ..........................................84

5.8 Own price elasticities of fruit juices in Japan...........................................................89

5.9 Cross-price elasticity estimates of substitutes ..........................................................94

5.10 Cross-price elasticity estimates of complements .....................................................96

6.1 Importance of country of origin in five market structures .....................................101

6.2 Relative price coefficients of fruit juices in five market structures .......................104

6.3 Expenditure elasticity estimates of fruit juices in Japan in five market structures 105

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6.4 Uncompensated own price elasticity estimates of fruit juices in Japan .................107

6.5 Compensated own price elasticity estimates of fruit juices in Japan .....................108

6.6 Market strategies by market structures...................................................................109

A-1 Relative price coefficients of fruit juices in Japan .................................................118

A-2 Slutsky price coefficients of fruit juices in Japan ..................................................121

B-1 Uncompensated price elasticities of fruit juices in Japan.......................................124

B-2 Compensated price elasticities of fruit juices in Japan ..........................................130

C.1 Marginal value shares of fruit juices in a block independent Rotterdam model....136

C.2 Relative price coefficients of fruit juices in a block independent Rotterdam model ......................................................................................................................136

C.3 Marginal value shares of fruit juices in a block independent uniform-substitute Rotterdam model ....................................................................................................137

C.4 Marginal value shares of fruit juices in a block-wise dependent Rotterdam model ......................................................................................................................138

C.5 Constant of proportionality of fruit juice groups in a in block-wise dependent Rotterdam model ....................................................................................................138

C.6 Within-group relative price coefficients of fruit juices in a block-wise dependent Rotterdam...............................................................................................................138

C.7 Marginal value shares of fruit juices in a block-wise dependent uniform-substitute Rotterdam model....................................................................................139

C.8 Constant of proportionality of fruit juice groups in a block-wise dependent uniform-substitute-Rotterdam model .....................................................................140

C.9 Within-group relative price coefficients of block-wise dependent uniform substitute Rotterdam model....................................................................................140

F.1 Marginal value shares of fruit juices in a two-stage block independent Rotterdam model ....................................................................................................180

F.2 Relative price coefficients of fruit juices in a two-stage block independent Rotterdam model ....................................................................................................181

F.3 Marginal value shares of fruit juices in a two-stage block independent uniform-substitute-Rotterdam model e.................................................................................182

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F.4 Marginal value shares of fruit juices in a two-stage block-wise dependent Rotterdam model ....................................................................................................183

F.5 Relative price coefficients of fruit juices in a two-stage block-wise dependent Rotterdam model ....................................................................................................184

F.6 Marginal value shares of fruit juices in a two-stage block-wise dependent uniform-substitute-Rotterdam model .....................................................................185

F.7 Relative price coefficients of fruit juices in a two-stage block-wise dependent uniform-substitute-Rotterdam model .....................................................................186

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LIST OF FIGURES

Figure page 2.1 Citrus productions (MT) of major producers, 1961-2005........................................11

2.2 Orange productions (MT) of major producers, 1961-2005......................................13

2.3 Lemon and lime production (MT) of the top four producers, 1961-2005................14

2.4 Grapefruit and pomelos production (MT) in the U.S. and China, 1961-2005 .........15

2.5 Grape productions (MT) of the top three countries, 1961-2005 ..............................17

2.6 Apple productions (MT) in the U.S. and China .......................................................18

2.7 Pineapple productions (MT) of major producers, 1961-2005..................................19

3.1 A two stage profit maximization..............................................................................26

3.2 A two-stage utility maximization.............................................................................27

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Abstract of Dissertation Presented to the Graduate School of the University of Florida in Partial Fulfillment of the Requirements for the Degree of Doctor of Philosophy

GLOBAL COMPETITION FOR THE JAPANESE FRUIT JUICE MAREKT

By

Shiferaw Tesfaye Feleke

August 2006

Chair: Richard L. Kilmer Major Department: Food and Resource Economics

This study identifies the market structure of fruit juices imported into Japan

within the context of a consumer demand theory using three different versions of the

Rotterdam model (the block independent uniform substitute-Rotterdam model, the block-

wise dependent uniform substitute-Rotterdam model, and the relative price version of the

Rotterdam model). The models were formulated under the hypotheses of block

independence/block-wise dependence among products that belong to different product

groups and uniform substitute among products that belong to the same product group.

They were estimated for six different kinds of fruit juices (orange, grapefruit, other citrus,

apple, pineapple and grape juices imported from 18 countries) on monthly per capita data

over the period December, 1995, to May, 2005, using the non-linear least squares (LSQ)

in the Time Series Processor (TSP) program. Statistical tests select the relative price

version of the Rotterdam demand model as explaining the allocation decisions better

compared with the other versions and identify a market structure which involves both

direct and indirect competition based on the country of origin.

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The results have important implications for countries exporting fruit juices to Japan

for identifying marketing strategies such as price reduction, product promotion, market

integration, as well as export supply decisions in light of the expansion and contraction of

the Japanese market for imported fruit juices because of the change in income.

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CHAPTER 1 INTRODUCTION

Japan, with the second largest economy in the world and a population of about

127 million, imports agricultural products worth over $30 billion each year (USDA). The

U.S. is the leading agricultural supplier accounting for nearly one-third of Japan’s total

agricultural imports, though this share has declined slightly since the mid-1990s. China

and the EU-15 are the next-largest suppliers, each with over 12% of Japan’s agricultural

imports (USDA).

This study focuses on a portion of Japan’s imports which include orange,

grapefruit, other citrus, apple, pineapple and grape juices. Orange, grapefruit, apple and

grape juices account for 86% of fruit juice imports on a value basis (JETRO). The

leading exporters of orange and grapefruit juices to Japan are Brazil and the U.S.,

respectively. The U.S. is also a leading exporter of grape and apple juices while Thailand

and Israel are the leading exporters of pineapple and other citrus juices, respectively.

Background

Following the deregulation of imports of apple, grapefruit, and pineapple juices as

of April 1990 and that of orange juice as of April 1992, the import penetration ratio (the

fraction of income spent on imports or the increase in the extent of consumption of

imports) of processed fruits into Japan has increased (JETRO). Furthermore, Japan is

undergoing a profound change as a result of its aging population. Japan's statistical

agency has measured a decline in population growth that is about to become an absolute

decline, and population shrank for the first time in 2006 and will gradually fall for a

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number of years thereafter. The impact of this demographic change on the demand for

fruit in Japan is an empirical question, since either the aging affluent consumers may

increase consumption of fruits to stay healthy or demand may decrease with the absolute

decrease in population size. In either case, the increase of import penetration in the face

of an aging population and declining population growth will lead to an increased

competition among exporters.

The purpose of this study is to assess the competitiveness of the world’s largest

exporters of fruit juice into Japan through the analysis of market structure. The analysis

of market structure in marketing is concerned with identifying closely competing brands

of the same product (Clements and Selvanathan, 1988). Consumption theory is amenable

to the analysis of market structure in international markets through demand analysis. The

approach involves the analysis of the change in marginal utilities of a certain product due

to a change in consumption of a closely related product.

The decrease in marginal utility of one product with an increased consumption of

another product implies that the products are substitutes and are thus in a competitive

market structure. Otherwise, they are not substitutes (i.e., complements or independent)

and are thus in a non-competitive market structure. Substitute products can be uniform1

(close) or non-uniform. If two products are uniform substitutes, price-oriented marketing

strategies and/or generic product promotion are recommended because consumers are not

influenced by the country of origin of such products. If two products are non-uniform

substitutes, consumers are influenced by the country of origin and thus exporters can

exercise a monopolistic power over their respective products. In this case, a non-price 1 The change in the marginal utility of a dollar spent on product i is the same as that of another dollar spent on product j .

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marketing strategy (e.g., product promotion) and/or price reduction is recommended to

increase market share.

Be it uniform or non-uniform, the decision to use a particular marketing strategy

depends on the price elasticity of demand for the product in question. Under a situation

in which a product is a uniform substitute but price inelastic, the decision to reduce price

is not advised because total revenue is reduced when price is decreased. However, the

response of demand to changes in price may be higher under the uniform substitute

relationship than under the non-uniform substitute relationship. This implies that both

the nature of substitution (uniform/non-uniform) and the magnitude of substitution

(elasticities) are important in international trade since they have different implications to

exporters for marketing strategies such as market promotion, product differentiation as

well as a product supply plan (expansion or contraction of supply).

Most empirical studies have pursued the estimation of conditional demand

functions in isolation without testing for the nature of substitution within a product group,

and the nature and magnitude of substitution between product groups. However,

conditional demand parameters thus estimated are rarely of interest for policy analysts

because the appropriateness of marketing strategy depends on the relationship between

products within the same product group and across different product groups.

If, for example, the relationship between products within the same product group

is uniform, the appropriate marketing strategy is price reduction because consumers view

those products as homogenous. If, however, the products in the group are non-uniform,

product promotion is recommended because consumers can pay a different price since

they view them as differentiated products. Furthermore, since the optimal allocation of

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expenditure to products in any one partition may depend on prices of products outside

that group in a uniform or non-uniform fashion, the failure to consider the nature and

magnitude of substitution between products in different products groups may misguide

marketing strategists. For example, the effect of a change in price of Chinese apple juice

on the demand for Brazilian may be the same as that on the demand for Florida orange

juice. The marketing strategy that is appropriate for this situation is different from the

situation in which the effect of a change in the price of Chinese apple juice on the

demand for Brazilian orange juice is different from that on the demand for Florida orange

juice. To be useful for policy applications in terms of designing an effective marketing

strategy, the demand for fruit juices in this study is estimated under different scenarios of

market structures consistent with consumer’s preference structure.

Objectives

The objectives of this study are the following.

(1) To characterize the trend and pattern of the world fruit production, trade and consumption.

(2) To identify the market structure of fruit juices imported into Japan by

estimating a differential consumer demand system. (3) To assess the competitiveness of the world’s largest exporters of fruit juice

into Japan. (4) To simulate the impact of changes in population growth on the growth rate of

demand for fruit juices by country of origin.

In order to identify the market structure of fruit juices in Japan, two hypotheses

are tested. These are block independence/uniform substitute and block-wise

dependence/uniform substitute hypotheses.

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Hypotheses

Block Independence/Uniform Substitute Hypothesis

The hypothesis of block independence/uniform substitute states that there is no

change in marginal utility of a dollar spent on a product in one product group caused by

an extra dollar spent on another product in another product group. But, the change in the

marginal utility of a dollar spent on a product in one product group caused by an extra

dollar spent on another product in the same product group is the same for all pairs of

products in that group. This hypothesis represents the market structure of block

independent (direct competition) with uniform substitution such that a change in the price

of a product in one group (e.g. orange juice group) does not affect the demand for another

product in another group (e.g. apple juice group). But, the change in the price of a

product in one group (e.g. orange juice group) uniformly affects the demand for another

product in the same group.

The failure to reject the null hypothesis implies that exporters of one fruit juice

group don’t have to worry about the change in price of products that belong to other juice

groups because competition occurs only between products of the same product group or

the same products differentiated by country of origin. Furthermore, exporters of products

that belong to the same product group can only compete by reducing price (i.e. use a

price-oriented marketing strategy and/or generic product promotion) because under such

circumstances consumers are not influenced by the country of origin of the product, since

they perceive products from different countries as homogenous. Brand promotion is not

recommended because brand promotion for a uniform substitute product is technically a

generic promotion. For example, if Florida orange juice is a uniform substitute to

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Brazilian orange juice, promoting Florida orange juice may rather help raise the sales of

Brazilian orange juice.

In summary, if two products are uniform, only a slight decrease in price makes a

big difference in sales, implying that the market of uniform substitute products is very

competitive. This may lead firms to merge so that they will be able to exercise a

monopolistic power.

Block-wise Dependence/Uniform Substitute Hypothesis

The hypothesis of block-wise dependence/uniform substitute hypothesis states

that the change in the marginal utility of a dollar spent on a product in one product group

caused by an extra dollar spent on another product which belongs to a different product

group is the same for all pairs of products that belong to the two product groups. Also,

the change in the marginal utility of a dollar spent on a product in one product group

caused by an extra dollar spent on another product in the same product group is the same

for all pairs of products in that group. This hypothesis represents the market structure of

block-wise dependent with uniform substitution such that a change in the price of a

product in one group (e.g. orange juice group) affects the demand for another product in

another group (e.g. apple juice group) in a similar fashion. Furthermore, the change in

the price of a product in one group (e.g. orange juice group) uniformly affects the

demand for another product in the same group.

The failure to reject the null hypothesis implies that exporters of one fruit juice

group need to watch the change in price of products in other juice groups because

competition occurs between products of different product groups. Since the competition

between products in different groups occurs in a similar fashion, a slight change in price

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of one product in one group will significantly affect the demand for products in other

groups. Furthermore, exporters of products that belong to the same product group can

only compete by reducing price because under such circumstances consumers are not

influenced by the country of origin of the product, since they perceive products from

different countries and product groups as homogenous.

In summary, if two products are uniform within and across product groups, only a

slight decrease in price makes a big difference in sales, implying that the exporters of

products that belong to different product groups is very competitive. Hence, exporters of

products that belong to different product groups should pay close attention to the price

behavior of either product because only a slight change in price of one juice group

significantly affects the sales of another juice group.

Based on results of the test of the above hypothesis, the study will identify the

market structure of Japan’s fruit juice market. This will allow analyzing the

competitiveness of countries exporting fruit juices to Japan, and drawing implications in

terms of marketing strategies. Results will be useful for providing a structure for

marketing research on closely related products and identifying marketing strategies

involving price reduction, product differentiation and market promotion.

Outline

The dissertation is organized as follows. Chapter 2 presents the global fruit

production, trade and consumption. In this chapter, the trend, pattern and quantity of

production, trade and consumption of major players are investigated.

Chapter 3 presents the theoretical section in which the common approaches in

import demand analysis and the different demand models are reviewed. The chapter also

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derives the different versions of the Rotterdam model used for empirical estimation and

tests the hypothesis presented in chapter 1.

Chapter 4 presents the empirical model and the estimation procedure. This

chapter includes (1) the systems of equations that are empirically applied to statistical

data (2) the procedures that need to be followed to estimate the models (3) the source of

data and analytical methods.

Chapter 5 presents the results and discussion. This chapter discusses (1) the

model that best describes the import data of fruit juices (2) the expenditure and price

elasticities estimated from the selected model (3) results of simulation about the effect of

the decline in population growth on the growth of demand for fruit juices.

Chapter 6 presents different market structure scenarios and compares the results

of these different market structures with the results of chapter 5.

Finally, chapter 7 summaries the results and draws conclusions. Based on the

conclusions, implications are drawn.

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CHAPTER 2 GLOBAL PRODUCTION, TRADE AND CONSUMPTION OF FRUIT

This chapter presents a description of global fruit production, trade and

consumption. Both citrus and non-citrus fruits are included. The citrus fruits include

orange, grapefruit, and lemons and limes while the non-citrus fruits include apples,

grapes and pineapples. Data for this report come mainly from the website maintained by

the Food and Agricultural Organization (FAO).

Global Fruit Production

Citrus (Citrus L.) is one of the world’s most important fruit crops commercially

grown primarily between the latitudes 40°N to 40°S (University of Pretoria). According

to the University of Pretoria, Yunnan province in south-central China may be the center

of origin due to the diversity of species found, and the network of rivers in this area

which could have provided “on route dispersal” to the south. From there, they slowly

spread to northern Africa mainly through migration and trade. Citrus spread throughout

Europe during the Middle-Ages and were then brought to the Americas by Spanish

explorers. Worldwide trade of citrus fruits didn't appear until the 1800s and trade in

orange juice developed as late as 1940. Citrus production in Florida dates back to the

colonization of the state by the Spaniards in the 15th century (Spreen et al. 2006). Today,

the major types of edible citrus include citron, sour orange, sweet orange, lime, lemon,

shaddock (pomelos), grapefruit, mandarin, and kumquat.

The world’s largest producers of citrus fruits are Brazil, China, U.S. and Mexico

whose combined production accounted for half of the world’s total in 2005. During the

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same year, Brazil’s production accounted for the highest proportion (19%) followed by

that of China (15%), U.S. (10%) and Mexico (6%) of the world’s total (Table 2.1). In

terms of area, China, Brazil, Nigeria and Mexico rank first, second, third, and fourth,

respectively, accounting for about 23%, 12% and 10% and 7% of the global citrus area

harvested in 2005, respectively. During the same year, the world’s highest yield per ha

was obtained in Turkey, Syria, S. Korea and U.S., each producing about 26 Mt per

hectare. The productivity of citrus in China as measured by yield per ha is one of the

lowest in the world (FAO, 2005).

Table 2.1 Global citrus production, area harvested and yield per hectare, 2005 Country Production(MT) % Yield (MT/Ha) Area (ha) % Brazil 20,142,100 19 Turkey 26.7 China 1,714,300 23 China 16,019,500 15 Syria 26.3 Brazil 930,379 12 U.S. 10,317,200 10 S. Korea 26.2 Nigeria 730,000 10 Mexico 6,475,411 6 U.S. 26.0 Mexico 523,505 7 Spain 4,867,300 5 Guatemala 24.7 U.S. 397,080 5 India 4,750,000 5 Palestine 24.5 India 264,500 3 Italy 3,836,793 4 Israel 23.7 Spain 240,759 3 Iran 3,825,000 4 Cyprus 23.2 Iran 232,500 3 Nigeria 3,250,000 3 Australia 22.8 Pakistan 185,400 2 Egypt 2,797,600 3 Italy 22.5 Italy 170,338 2 Total 78,801,620 74 Total 5,388,761 70 World 105,431,984 100 World 13.9 World 7,605,363 100

(Source: FAO, 2005)

During the last four decades, global citrus production showed a period of

sustained growth, primarily due to expansion of cultivation (Figure 2.1). Over the same

period, the world citrus production increased more than four fold from 24,999,430 Mt to

105,431,984 Mt, growing at an average annual rate of 1.5 % (Figure 2.1). The rate of

growth could have been higher, were it not for the occurrence of freezes in Florida in the

1980s. Both bearing tree numbers and production declined by 40% between 1975 and

1986 as freezes destroyed a large portion of the industry in Lake, Orange, and Pasco

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counties of the state of Florida (Spreen, et al. 2006). However, the increase in prices

caused by the slowed production in Florida stimulated the development of new plantings

(Spreen et al.). Given the lag between price signals and output changes, an increase in

production occurred in the 1990s and 2000s (Figure 2.1).

Until the early 1980s during which freezes devastated the Florida citrus

production, the U.S. was the world’s largest producer of citrus. During the decade of the

1980s, Brazil became the largest citrus producer in the world and the first, and almost

exclusive, orange juice exporting country (UNCTAD). Brazil’s citrus production grew at

an average rate of 4.5% over the last four decades while that of the U.S. grew at 0.6%.

0

20,000,000

40,000,000

60,000,000

80,000,000

100,000,000

120,000,000

1961 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005

World

Brazil

China

Mexico

U.S.

Figure 2.1 Citrus productions (MT) of major producers, 1961-2005

Over the last few years, the Chinese citrus production experienced a fast growth

(over 3%) over the last few decades (particularly in the 1990s) mainly due to the

expansion of cultivation, thus emerging as the second largest producer of citrus fruits in

the early 2000s (Figure 2.1).

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The Production of Oranges, Lemons and Limes, and Grapefruits and Pomelos

Oranges. The major citrus fruits are oranges, lemons and limes, and grapefruit

and pommels, whose combined production accounted for 55% of the world’s total citrus

in 2005 (FAO, 2005). Among citrus fruits, orange is the most important fruit, accounting

for about 43 percent of the world’s citrus production in 2005. The world’s largest

producers of oranges are Brazil and U.S, whose combined production in 2005 was 44%

of the world’s total orange production with Brazil alone accounting for 30% of the world

production. The U.S. produced 14 percent of the world production in 2005 (Table 2.2).

The top ten countries produced 76 percent of the world production in 2005.

Table 2.2 Global production of oranges, grapefruit and pommels, and lemons and limes in 2005

Oranges Grapefruit and Pommels Lemons & Limes Country Production % Country production % country production %

Metric tons Brazil 17,804,600 30 U.S. 914,440 25 Mexico 1,824,890 15 U.S. 8,266,270 14 China 443,000 12 India 1,420,000 11 Mexico 3,969,810 7 Mexico 257,711 7 Argentina 1,300,000 10 India 3,100,000 5 Israel 250,000 7 Iran 1,100,000 9 Italy 2,533,535 4 Cuba 226,000 6 Brazil 1,000,000 8 China 2,412,000 4 S. Africa 212,348 6 U.S. 745,500 6 Spain 2,149,900 4 Argentina 170,000 5 Spain 734,300 6 Iran 1,900,,000 3 Turkey 150,000 4 China 634,500 5 Egypt 1,789,000 3 India 142,000 4 Italy 609,435 5 Indonesia 1,311,703 2 Tunisia 72,000 2 Turkey 600,000 5 Total 45,236,818 76 Total 2,837,499 77 Total 9,968,625 79 World 59,858,474 100 World 3,667,862 100 World 12,554,879 100

(Source: FAO, 2005)

From 1961 to 2005, global orange production increased almost four fold from

15,946,492 Mt to 59,858,474 Mt, growing at an average annual rate of 1.4 % (FAO.

2005). Most of the growth was accounted for by developing countries, primarily in South

America but also in Asia and to a lesser extent in Africa. In South America, the volume

of production expanded considerably in Brazil and Mexico (Figure 2.2). In Asia,

production expanded significantly in China, India and Pakistan and Iran. Orange

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production in China, Brazil and Mexico increased at an average annual rate of 4.3%,

2.7% and 1.4%, respectively over the same period (FAO, 2005). Spreen and Brown

(1995) noted that freezes in Florida in the 1980s provided a major impetus to the

expansion of orange production in Brazil. The average orange production of Brazil and

Mexico in the 1990s was 50 percent and 60 percent larger than the average production in

the 1980s, respectively (FAO, 2005).

Figure 2.2 Orange productions (MT) of major producers, 1961-2005

Lemons and limes. Lemons and limes are the second most important citrus crops

accounting for about 9 percent of the global citrus production in 2005. Like the case with

oranges, there has been a significant increase in production of lemons and limes through

expansion of cultivation. Over the last four decades, the global lemon and lime

production increased more than five fold from 2,625,865 MT in 1961 to 12,554,879MTt

in 2005, growing at the average rate of 1.6% per annum (FAO, 2005). Most of the

growth was accounted for by Mexico, India and Argentina (Figure 2.3).

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

1961 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005

Brazil China MexicoU.S.

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Figure 2.3 Lemon and lime production (MT) of the top four producers, 1961-2005

The world’s largest producers of lemons and limes are Mexico, India and

Argentina whose production in 2005 was 15%, 11% and 10% of the world production,

respectively. Other major producers of lemons and limes include Spain, China, Italy and

Turkey, each accounting for about 5 percent of the world’s total in 2005 (Table 2.2). The

top ten countries produced about 80 percent of the world’s total in 2005.

Until the mid-1980s, the U.S. was the world’s largest producer of lemons and

limes (Figure 2.3). Between the mid-1980s and mid-1990s, the U.S. production slowed

while that of Mexico continued to rise particularly in the mid-1990s during which it

emerged to be the world’s largest producer of lemons and limes. Over the last four

decades, Mexico’s production grew at an average annual rate of 2.3% while that of U.S.

grew at 0.4%. In 2005, U.S. produced 6% of the world’s total, which is way below the

production of Mexico, India, Argentina, Iran and Brazil (Table 2.2). Over the same

period, India and Argentina also increased their production and emerged as the second

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

1961 1966 1971 1976 1981 1986 1991 1996 2001

Argentina India MexicoU.S.

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and third largest producers of lemons and limes, respectively (Table 2.2). India and

Argentina increased their production at an average annual rate of 1.4 and 2.8%,

respectively.

Grapefruit and pommels. Grapefruit and pommels are the third most important

citrus crops, accounting for about 3.5% of the world citrus production. Over the last four

decades, the global grapefruit and pommels production increased by 73% from 2,120,896

MT in 1961 to 3,667,862 MT in 2005, growing at average rate of 0.8% per annum

(Figure 2.4).

Figure 2.4 Grapefruit and pomelos production (MT) in the U.S. and China, 1961-2005

The growth rate of grapefruit and pomelos production over the last four decades

was modest compared to the growth rate of other citrus fruits. This is due to the slow

growth of grapefruit production in the U.S. On average, grapefruit and pomelos

production in the U.S. grew at 0.2% per annum. Over the same period, China’s

production grew at a 3.8%.

0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

1961 1966 1971 1976 1981 1986 1991 1996 2001

ChinaU.S.

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U.S. is the world’s largest producer with 25% of the world’s total (Table 2.2).

China is the second largest producer with 12 percent of the world’s total. Mexico and

Israel are also important producers, each producing about 7% of the world’s total. The

top ten countries produced 77 percent of the world production in 2005 (Table 2.2).

The Production of Grapes, Apples, and Pineapples

Grapes. Among non-citrus fruits, grapes are the most important non-citrus fruit in

terms of production. The major producers of grapes are Italy, France and the U.S. whose

production in 2005 accounted for 14%, 10% and 10%, respectively (Table 2.3). China

and Spain are also important producers of grapes, each accounting for about 9 percent.

The top ten countries produced about 71 percent of the world’s total in 2005.

Table 2.3 Global production of apples, grapes, and pineapples, 2005 Apples Grapes Pineapples

Country production % Country production % Country production % Metric tons

China 25,006,500 39 Italy 9,256,814 14 Thailand 2,050,000 13 U.S. 4,254,290 7 France 6,787,000 10 Philippine 1,800,000 11 Turkey 2,550,000 4 U.S. 6,414,610 10 China 1,460,000 9 Iran 2,400,000 4 Spain 5,879,800 9 Brazil 1,418,420 9 Italy 2,194,875 3 China 5,698,000 9 India 1,300,000 8 France 2,123,000 3 Turkey 3,650,000 5 Nigeria 889,000 6 Poland 2,050,000 3 Iran 2,800,000 4 C. Rica 725,224 5 Russia 2,050,000 3 Argentina 2,365,000 4 Mexico 720,900 5 Germany 1,600,000 3 Chile 2,250,000 3 Indonesia 673,065 4 India 1,470,000 2 Australia 1,834,000 3 Kenya 600,000 4 Total 45,698,665 72 Total 46,935,224 71 Total 11,636,609 73 World 63,488,907 100 World 66,533,393 100 World 15,886,647 10

0 (Source: FAO, 2005)

The production of grapes in the U.S. has been growing steadily, while that in Italy

and France appears to be declining since the mid-1990s (Figure 2.5). Unlike the case

with citrus fruits, the increase in global grape production is modest. It increased by a

little more than 50% over the last four decades, growing at an average rate of 0.2% per

annum (FAO, 2005). This is due to the decline of production in the two major producing

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countries (France and Italy) whose production declined at an average rate of 0.4% and

0.2%, respectively.

Figure 2.5 Grape productions (MT) of the top three countries, 1961-2005

Apples. Apples are the second most important non-citrus fruits. Over the last

four decades, the world apple production increased nearly four fold from 17,053,651 MT

in 1961 to 63,488,907 MT in 2005, growing at an average rate of 1.2% per annum. The

world’s largest producers of apples are China and the U.S. China produced 39% of the

world’s total in 2005. U.S. production accounts for 7% of the world’s total (Table 2.3).

Until the early 1990, the U.S. was the largest producer of apples (Figure 2.6).

Since then, China has become the world’s largest producer of apples. On average,

China’s apple production grew at the rate of 4.7% per annum while that of the U.S grew

at 0.7% per annum over the last four decades. The growth of apple production in China is

explained by an increase in area expansion.

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

1961

1964

1967

1970

1973

1976

1979

1982

1985

1988

1991

1994

1997

2000

2003

France ItalyU.S.

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Figure 2.6 Apple productions (MT) in the U.S. and China

Pineapples. Pineapples are the third most important non-citrus fruit. Over the last

four decades, the global pineapple production increased almost four fold from 3,831,437

MT to 15,886,647 MT at an average rate of 1.4% per annum. Until the early 1980s, U.S.

was the world’s largest producer of pineapples (Figure 2.7). Since then, its production

has declined so that it is not in the list of the top 10 producing countries (Table 2.3).

Over the last four decades, the U.S. production declined at an annual rate of 1.3

percent per annum (FAO, 2005). Currently, the world’s largest producers of pineapple

are Thailand, and the Philippines, accounting for 13% and 11% of the world’s total,

respectively (Table 2.3). They increased their production over the last four decades at

2.8% and 2.5% per annum, respectively. China and Brazil have also emerged as the third

and fourth largest producers, each producing about 9% of the world’s total. The top ten

countries produced 73 percent of the world’s total in 2005.

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

1961 1966 1971 1976 1981 1986 1991 1996 2001

ChinaU.S.

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0

500,000

1,000,000

1,500,000

2,000,000

2,500,000

3,000,000

3,500,000

4,000,000

1961 1965 1969 1973 1977 1981 1985 1989 1993 1997 2001 2005

Brazil China Philippines ThailandU.S.

Figure 2.7 Pineapple productions (MT) of major producers, 1961-2005

Global Fruit Trade

International trade in fruits and vegetables has expanded more rapidly than trade

in other agricultural commodities, especially since the 1980s (Huang, 2004). This is

attributed to rising incomes, falling transportation costs, improved technology, and

evolving international agreements. Citrus fruits rank first in international fruit trade in

terms of value (UNCTAD). As a result of trade liberalization and technological advances

in fruit transport and storage, the citrus fruit industry is becoming more global in scope.

The major players in the global trade of fruits and vegetables are the E.U, the North

American Free Trade Agreement (NAFTA) countries, China and Japan.

Exports of fresh citrus fruits represent roughly 10% of total citrus fruit production

(UNCTAD). The international trade on fruits and vegetables is dominated by processed

forms. According to UNCTAD, international trade in citrus juice only started to increase

in the 1940s, after World War II, when citrus processing technologies were invented and

developed. The advent of frozen concentrated orange juice (FCOJ) after World War II

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provided a new impetus for the citrus industry (Spreen et al. 2006). Citrus fruit

processing accounts for approximately one third of total citrus fruit production. More

than 80% of it is orange processing, mostly for orange juice production. The major

feature of the world market for orange juice is the geographical concentration of

production. There are only two main players: the State of Florida in the U.S. and the

State of Sao Paulo in Brazil. Production of orange juice between these two players

account for over 80% of world orange juice production (Spreen et al. 2006).

The major difference between them is that Brazil exports 99 percent of its production

while 90 percent of Florida’s production is consumed domestically and only 10 percent is

exported (UNCTAD). The citrus industry in Florida currently faces two major

challenges (citrus canker and citrus greening) and increasing urbanization in the state,

which has resulted in increasing land values (Spreen et al. 2006). Nonetheless, the

Florida citrus industry will continue to be an important supplier of citrus products to both

the U.S. and world market.

International trade in orange juice takes place in the form of frozen concentrated

orange juice (FCOJ), in order to reduce the volume used, so that storage and

transportation costs are lower. Spreen et al. (2006) notes that FCOJ provided a means to

(1) store orange juice from the harvest season into other time periods, (2) provided a way

to produce a product with a consistent taste, and (3) offered new modes of transport and

new retail package alternatives to the consumer.

The E.U. is the largest importer of orange juice, accounting for over 80% of the

world orange juice imports (UNCTAD). The other major importers of orange juice are

Canada and Japan. Most of imports by the E.U. and Japan come from Brazil. Brazil’s

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exports of orange juice to Japan account for over 70% of Japan’s total import of orange

juice (Table 2.4). In North America, the U.S. and Canada consume orange juice mainly

from Florida, while a small quantity of imports comes from Brazil. The U.S. is the

leading exporter of apple juice, grapefruit juice and grape juice to Japan. Thailand and

Israel are the leading exporters of pineapple juice and other citrus, respectively. The U.S.

share of grapefruit import is significant. However, the slow growth rate of grapefruit

production in U.S. implies that the U.S. is unlikely to continue as a dominant supplier of

grapefruit juice. The same is true with apple juice since the apple production growth rate

in U.S. is slower relative to other countries such as China. Currently, the U.S. is a

dominant supplier of apple juice to the Japanese market, followed by China and Austria.

With regard to grape juice, the U.S. is still the dominant supplier and is expected to

dominant the market since its production has been growing while that of France and Italy,

which are the world’s largest producers, has been declining.

Global Fruit Consumption

Higher income, urbanization, demographic shifts, improved transportation, and

consumer perceptions regarding quality and safety are changing global food consumption

patterns (Huang, 2004). Diet diversification and increasing demand for better quality

products have increased imports of high-value and processed food products in developed

countries. Fruits are mainly consumed in industrialized countries, not only because

consumers in these countries have high income levels but also because they have

increasing concerns about healthy eating. However, the growth of per capita

consumption of fruits in these countries seems to be stagnating. Over the period 1980 to

2003, the per capita consumption of citrus fruits (oranges, grapefruit and lemons and

limes) in these countries grew at an average rate of one percent per annum.

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Table 2.4 Fruit juice imports to Japan by country of origin product Exporter %

Brazil 72.4 U.S. 23.7

Orange juice

Australia 1.4 U.S. 22.4 China 18.9

Apple juice

Austria 18.6 U.S. 87.1 Israel 9.6

Grapefruit juice

Australia 2.4 U.S. 46.9 Brazil 14.1

Grape juice

Argentina 11.7 Thailand 42.4 USA 28.6

Pineapple juice

The Philippines 27.6 Israel 40.5 Italy 21.8

Other citrus juice

Argentina 13.9 (JETRO)

Among 26 industrialized countries, the U.S. and Canada are the largest consumers

of orange and mandarins followed by the EU. In fact, some E.U. countries such as

Ireland, the Netherlands and Greece consume more oranges than do the U.S. and Canada

on a per capita basis. The average per capita consumption of oranges and Mandarins in

industrialized countries over the period 1990 to 2003 is 29 kilograms while that of

grapefruit and lemons and limes is 3.0 and 3.6 kilograms, respectively (Table 2.5).

Japan’s consumption of both citrus (except grapefruit) and non-citrus fruits is small

compared to other industrialized countries. The average annual per capita consumption

of oranges and apples in Japan over the period 1980 to 2003 is about 14 and 12 kilograms,

respectively, while those of grapes and grapefruit are 2.8 and 2.5 kilograms, respectively

(Table 2.5).

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Table 2.5 Per capita consumption of fruits in industrialized and developing countries

Fruits Developing countries

Industrialized Countries E.U. Canada Japan U.S.

Orange and mandarins 8.00 29.23 27.52 46.28 13.80 39.87 Grapefruit 0.32 2.91 2.17 4.05 2.49 4.12 Lemons and limes 1.25 3.59 3.78 2.60 0.84 5.26 Apples 4.67 20.3 24.82 18.82 11.58 21.02 Grapes 2.20 7.60 8.67 10.19 2.79 8.18 Pineapples 2.01 3.61 1.97 2.61 1.43 7.01

(Source: FAO, 2005)

Japan’s domestic supply of pineapples is heavily dependent on imports. In 2003,

95% of the domestic supply of pineapples came from imports (FAO, 2005). Japan is also

heavily dependent on imports for its supply of lemons and limes. In terms of apples and

grapes, the significance of imports has been increasing since the last decade during which

the deregulation was in effect.

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CHAPTER 3 THEORETICAL MODELS

Demand Approaches

Approaches common in the literature of import demand analysis involve use of

consumer demand theory and production theory. The consumer demand approach treats

imports as final products that directly enter a consumer’s utility function (Schmitz, A.

and Seale, J. 2002) while the production theory treats imports as inputs (Washington and

Kilmer, 2002). The first approach enables the derivation of the traditional consumer

demand and labor supply functions from utility maximization, while the second approach

enables the derivation of derived/input demand and output supply functions from profit

maximization or cost minimization.

The fact that output supply functions are derived in the production approach while

labor supply functions are derived in the consumer demand approach marks one major

difference between the two approaches. Another major difference between the two

approaches is that the parameter estimates of unconditional consumer demand and

unconditional input demand are different. However, similar parameter estimates can be

obtained for the conditional consumer demand and derived demand for inputs.

Furthermore, under the assumption of the constant percentage of retail price type of

marketing margin, the demand for any given quantity of product is equally elastic (or

inelastic) with respect to price at all market levels (Goodwin, 1994). This implies that

conflicts of interest between the producer level and subsequent market levels are reduced.

The constant percentage of retail price marketing margin is fairly typical for products for

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which the marketing process involves fixed investments and substantial economies of

scale (Goodwin, 1994, pp. 292).

Production Approach

In the production approach, two allocation decisions, one involving outputs and

another involving inputs, are made. These two decisions can be made successively or

simultaneously through a two-step profit maximization or one-step or direct profit

maximization procedure yielding a system of output supply and input demand functions

(Washington, 2000). They are made successively in such a way that given output and

input prices, first the output manager decides on the quantity of output, and knowing the

quantity of output planned to be produced, the input manger decides on the quantity of

inputs required to produce the planned output. The simultaneous decisions are made by

one manager such that the input and output decisions are not independent of each other.

In this case, since the input demand and output supply functions are not independent of

each other and that their error terms are correlated (Laitinen, 1980), the input demand

function can not be estimated independently of the output supply function and vice versa.

Once the output supply and conditional input demand are estimated, the unconditional

demand parameters can be derived from the parameter estimates of the two functions

(Washington and Kilmer, 2002).

The input allocation decisions that involve the use of conditional input demand

functions can be implemented in stages/hierarchies (Theil, 1980b). That is, total

expenditure is first allocated over broader groups of inputs and then group expenditures

are allocated over individual inputs within each group. The two-stage input allocation

decision of the production approach is comparable to the two-stage utility maximization

of consumer demand approach (Figure 3.2). The consumer demand approach can yield a

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26

system of group consumer demand and conditional demand functions from which the

parameter estimates of the unconditional demand function can be derived. As noted

earlier, the unconditional demand parameters thus estimated are not the same as those

derived from the system of output supply and conditional demand functions generated in

the production approach discussed earlier.

However, the parameter estimates of the input demand function (P1), group

demand function (P2) and conditional input demand (P3) in Figure 3.1 are the same as

that of the corresponding functions in Figure 3.2. That is, the parameter estimates of the

input demand function (P1) are the same as that of the unconditional consumer demand

(C1); the parameter estimates of the group input demand functions (P2) are the same as

that of the group consumer demand functions (C2); and that the parameter estimates of

the conditional input demand functions (P3) conditional consumer demand functions (C3)

in Figure 3.2.

Figure 3.1 A two stage profit maximization

2-Stage profit maximization

Output supply function Input demand function (P1)

Group input demand function (P2)

Conditional input demand function (P3)

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Figure 3.2 A two-stage utility maximization

Although the two approaches provide the same empirical estimates with regard to

the conditional demand, and that the demand for any given quantity of product is equally

elastic (or inelastic) with respect to price at all market levels under the assumption of the

constant percentage of retail price type of marketing margin (Goodwin, 1994), the

production approach does not seem to lend itself to a theoretically consistent

investigation of demand relationships among narrowly defined import products because

of their independence. It may be realistic for broadly defined groups of imported

products. For example, Theil (1980b) applied the production approach to broad imported

products such as food, crude materials, semi-manufactures, finished- manufactures under

the assumption of input independence. However, when it comes to narrowly-defined

products such as fruit juices, it does not seem conceptually defensible and practical to

apply the production approach simply because the importing firm’s production function

of an imported fruit juice is independent of other imported juices.

Let the production function of a narrowly-defined import product such as orange

juice be given by

2-Stage utility maximization

Labor supply function Unconditional demand function

(C1)

Group consumer demand function (C2)

Conditional consumer demand function (C3)

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(3.1) ( ) ( ) ( )( )11111 ,...,,..., mmgg xhxhxhhh ++++=

where gh is a production function of each import product or input; gx is the import

product or input. The groups run from 1 to m ; the number of inputs in each group is only

one to indicate that each import is a unique input that produces a unique output; the

number of inputs in group g is gn . The total number of products is mnn ++ ...1 .

Equation (3.1) implies that the elasticity of output with respect to each input is

independent of all other inputs; hence, all cross effects are zero. Let ( ).1h represents the

production function of, say, Florida orange juice. This function does not have the orange

juices of other countries as inputs because each individual input yields its own unique

output. Hence, the constrained cost minimization procedure will not yield a demand

function that consists of the prices of other orange juices. As a result, theoretically we

can’t investigate the relationship between Florida orange juice and other juices. The

presence of input independence in the production function precludes us from

investigating the substitution between imports of orange juice from different countries

and competition among exporting countries.

Consumer Demand Approach

The present study chooses the consumer approach over the production approach

since it allows investigating the nature of demand relationship among imported products

and competition among different exporters. Consumption theory is amenable to analyze

the market structure of commodities in fruit juice market. The theory involves the

analysis of the change in marginal utilities of a certain product due to a change in

consumption of a closely related product. The changes in marginal utilities are related to

the price substitution terms of demand functions.

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Starting with a traditional utility function that is assumed to be well behaved

(twice differentiable, increasing in its arguments, strict concavity), we can derive the

Marshallian demand functions. They satisfy the properties of adding up, symmetry of the

cross price derivatives, homogeneous of degree zero in prices and expenditure, and

negative semi-definiteness in compensated price responses.

Utility Maximization

The maximization of a utility function ( )qu subject to a budget constraint

qpm '= is set up in a constrained optimization problem using the Lagrange method as

(3.2). ( ) ( ) ( )qpmquqL ', −+= λλ

where q is the vector of consumption products; λ is the Lagrange multiplier which can

be interpreted as the marginal utility of income; m is total expenditure; p is the vector

of prices.

The first order conditions are

(3.2.1) ( ) ( ) 0'.,=−≡

∂∂ pqu

qqL λλ

and

(3.2.2) ( ) 0',=−≡

∂∂ qpmqL

λλ .

The first order conditions imply that the marginal rate of substitution should equal

the price ratio at the optimum, which in turn implies that the internal rate of trade should

equal the external or market rate of trade. That is, a consumer will adjust purchases of

products until their willingness to trade one for the other just matches the rate at which

they can be traded in the marketplace, as given by the ratio of prices.

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From the first order conditions, we derive the demand functions for all products i

and the marginal utility of income function as

(3.3) ( )pmfq ii ,=

and

(3.4) ( )pm,λλ = .

The choice of a functional form is at the interface of economic theory and the data.

In other words, the functional form should satisfy the economic proprieties and fit to a

statistical data satisfactorily. Two steps are followed in demand specification (Fousekis

and Revell, 2000). First, behavioral assumptions are imposed which lead to a cost or to

an indirect utility function. Second, a functional form is selected. Parsimony and

flexibility are desirable properties considered in the selection of functional forms.

The most common and parsimonious demand model, which dominated the import

demand literature in the past, was the Armington trade model. The application of the

Armington model to trade data dates back to the late 1970s and became popular in the

1980s and 1990s (Grennes et al. 1977, Sarris, 1981; Sarris, 1983; Abbot and Paarberg,

1986; Babula, 1987; Alston et al. 1990; Duffy et al. 1990; Haniotis, 1990). However,

the Armington trade model came to be increasingly criticized on both conceptual and

empirical grounds. The hypothesis of separability and homotheticity may not be

supported by import data (Alston, et al. 1990). Traditional methods of implementing the

Armington trade model result in theoretically and statistically inconsistent parameter

estimates (Davis and Kruse, 1993).

Consequently, system-wide demand models such as the Rotterdam model and the

Almost Ideal Demand Systems have come to be popular in the contemporary import

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demand literature (Clements and Theil, 1978, Lee et al. 1990; Seale et al. 1992; Zhang et

al. 1994; Yang and Koo, 1994; Schmitz and Wahl, 1998; Fabiosa and Ukhova, 2000;

Soshnin et al. 1999; Schmitz and Seale, 2002; Washington and Kilmer, 2002).

The choice among different system-wide demand specifications (e.g., the

Rotterdam model versus AIDS model) is based on statistical tests (Brown et al. 1994).

Economic theory does not suggest a criterion to choose ex ante between demand models.

Barten (1993) demonstrates that the Rotterdam and AIDS models are special cases of a

general demand model so that nested tests can be applied to choose either the Rotterdam

or AIDS model or the hybrid of these two models (Central Statistical Bureau (CBS) and

National Bureau of Research (NBR)).

In the field of consumer demand analysis, the issue of selecting among competing

functional forms has been addressed in a number of recent studies (Eales et al. 1997; Lee

et al. 1994, Barten; 1993.; Schmitz and Seale, 2002; Weatherspoon and Seale, 1995).

They have demonstrated that a family of competing systems can be generated through

alternative parameterizations of Theil’s differential system (Theil 1980).

However, separability is an issue in estimating system-wide models (Seale, 1996).

The AIDS model is not globally separable and only becomes separable locally under

stringent conditions (Lee et al. 1994). This will render multi-stage demand estimation

difficult. However, it is not uncommon to find the application of the AIDS model in a

two-stage budgeting framework (Heien and Pick, 1991; Soshnin, et al. 1999). In these

two studies, the AIDS model was used for both the first and second stages. Other studies

have specified a two-stage demand system by applying the LES model for the first stage

and the AIDS model for the second stage (Fan, et al. 1995; Han and Wahl, 1998;

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Michalek and Keyzer, 1992; Ma and Rae, 2003). Gao et al. (1996) specified a two-stage

demand by applying the extension of the AIDS model for the first stage and Generalized

Linear Expenditure System for the second stage.

The Rotterdam model, which is globally separable, has been applied in several

studies to specify a two-stage demand system. These include Duffy (1986); Clements

and Johnson (1983), Clements and Selvanathan (1988), Brown and Lee (1997), Xao et al.

(1998); E. Selvanathan and A- Selvanatha (2004). All of these studies have used the

Rotterdam model for both the first and second stage in a block independent framework

for different applications, mostly of advertising.

The present study prefers to use the Rotterdam model because of its global

separability. Unlike the previous studies which have applied the Rotterdam model, the

present study tests different separability hypotheses. The hypotheses will be discussed in

the next sections.

The Rotterdam Model

Following Theil (1980a, 1980b), the Rotterdam model is derived from the

maximization of a general utility function or total differentiation of a general demand

function.

Totally differentiating (3.3) yields

(3.5) j

N

j j

iii dp

pq

dmmq

dq ∑=

⎟⎟⎠

⎞⎜⎜⎝

∂∂

+∂∂

=1

.

Expressing (3.5) in log form ( )iii qdqqd =log yields

(3.6) ( ) ( ) ( ) ( )jj

N

j j

iiii pdp

pq

mdmmq

qdq logloglog1∑=

⎟⎟⎠

⎞⎜⎜⎝

∂∂

+∂∂

=

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where ( )iqd log is the log change in quantity demanded of product i and ( )jpd log is the

log change in price of product j .

Based on Barten’s Fundamental matrix, the total substitution effects ⎟⎟⎠

⎞⎜⎜⎝

∂∂

j

i

pq

in

(3.6) can be decomposed into specific and general substitution terms as

(3.7) jijiij

j

i qmq

mq

mq

mu

pq

∂∂

−∂

∂∂

∂∂−=

∂∂

λλλ

where iju is the ( )thji, element of 1−U the inverse of the Hessian; ijuλ is the specific

substitution effect, which shows that the corresponding component depends upon the

specific relation, in terms of iju between i and j . In other words, the utility obtained

from product i is a function of the consumption level of product j ; mq

mq

mji

∂∂

∂∂−

λλ is

the general substitution effect, which shows that all products are competing for the

consumer’s budget, and ji q

mq∂∂

− is the income effect of the price change jdp on the

demand for the thi product. Therefore, the total substitution effect of a price change can

be expressed as the sum of the substitution effect ⎟⎟⎠

⎞⎜⎜⎝

⎛∂

∂∂

∂∂−

mq

mq

mu jiij

λλλ and income

effect ⎟⎠⎞

⎜⎝⎛

∂∂

− ji q

mq

and is known as the Slutsky equation. The component ijuλ of

ji pq ∂∂ is the effect on iq of a change in jp when the change is accompanied by an

income change so that the marginal utility of income remains unchanged.

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Substituting (3.7) into (3.6) and multiplying both sides by mpi / , we find

(3.8)( ) ( )

( )jjijiij

N

j

ji

iiii

pdqmq

mq

mq

mu

mpp

mdmq

pqdw

log

loglog

1⎟⎟⎠

⎞⎜⎜⎝

⎛∂∂

−∂

∂∂

∂∂−⎟⎟

⎞⎜⎜⎝

+∂∂

=

∑= λ

λλ

where iw is the expenditure share of product i defined as mqp

w iii = .

Multiplying out the second terms of the right-hand expression of (3.8) yields

(3.9)

( ) ( ) ( )

( ) ( ).loglog

logloglog

11

1

∑∑

==

=

⎟⎟⎠

⎞⎜⎜⎝

⎛∂∂

−⎟⎟⎠

⎞⎜⎜⎝

⎛∂

∂∂

∂∂

−⎟⎠⎞

⎜⎝⎛+

∂∂

=

N

jjj

ijiN

jj

jiji

j

N

jj

iji

iiii

pdqmq

mpp

pdmq

mq

mmpp

pdpupm

mdmq

pqdw

λλ

λ

The first term of the right-hand side expression of (3.9) is the marginal value

share defined as

(3.9.1) mq

p iii ∂∂

=θ .

The second term of the right-hand side expression of (3.9) is the relative price

coefficient ijv defined as

(3.9.2) jij

iij pupm

v λ= .

The third terms of the right hand-side expression of (3.9) can be rearranged to

yield the general substitution effect as

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(3.9.3) ( ) ( )

( )j

N

jji

j

N

j

jj

ii

N

jj

jiji

pd

pdmq

pmmm

qppd

mq

mq

mmpp

log

loglog

1

11

∑∑

=

==

=

⎟⎟⎠

⎞⎜⎜⎝

⎛∂

∂⎟⎠⎞

⎜⎝⎛

∂∂

∂∂

=⎟⎟⎠

⎞⎜⎜⎝

⎛∂

∂∂

∂∂

θφθ

λλ

λλ

where φλ

λ=⎟

⎠⎞

⎜⎝⎛

∂∂ −1m

m, which is the reciprocal of the income elasticity of the marginal

utility of incomeλ .

The fourth terms of the right hand-side expression of (3.9) can be rearranged to

yield the income effect of a price change as

(3.9.4) ( ) ( ) ( )j

N

jjij

N

j

jjii

N

jjj

iji pdwpdmqp

mq

ppdqmq

mpp

logloglog111∑∑∑===

=∂∂

=⎟⎟⎠

⎞⎜⎜⎝

⎛∂∂

θ .

Substituting (3.9.1) through (3.9.4) and rearranging them yields

(3.10) ( ) ( ) ( ) ( ) ( )∑∑∑===

−+⎟⎟⎠

⎞⎜⎜⎝

⎛−=

N

jjjij

N

jij

N

jjjiii pdpdvqdwmdqdw

111logloglogloglog θφθθ .

Rearranging (3.10) and using the constraint that the sum of the relative price

coefficients is proportional to the marginal value share i

N

jijv φθ=∑

=1, we find the relative

price version of the Rotterdam model (3.11) and the absolute price version of the

Rotterdam model (3.12) as

(3.11) ( ) ( ) ⎟⎟⎠

⎞⎜⎜⎝

⎛+= ∑

= Pp

dvQdqdw jN

jijiii logloglog

1θ .

(3.12) ( ) ( ) ( )j

N

jijiii pdQdqdw logloglog

1∑=

+= πθ .

where ( ) ( ) ( )⎟⎟⎠

⎞⎜⎜⎝

⎛−= ∑

=

N

jjj qdwmdQd

1

logloglog is the real income term; jiijij v θφθπ −=

are the Slutsky price coefficients; ( )∑=

=N

jjj pdP

1log)(log θ is the Frisch price index.

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In order to identify the market structure underlying the importation of fruit juices

into Japan, four different versions of the Rotterdam model are derived from the relative

price version of the Rotterdam Model under different hypotheses. The hypotheses which

represent different market structures are block independence, block-wise dependence,

and uniform substitutes. The block independence and block-wise dependence hypotheses

are applied to products that belong to different product groups while the uniform

hypothesis is applied to products within the same product group.

The models derived under these hypotheses in this study are block independent

non-uniform substitute-Rotterdam model, block independent uniform-substitute-

Rotterdam model, block-wise dependent non-uniform substitute-Rotterdam model and

block-wise dependent uniform substitute-Rotterdam model.

Block Independence

Block independence is a special case of strong separability where one can group

commodities into different blocks depending on some tangible criterion. Separability is a

relative concept whose frame of reference is some partition of a product set into mutually

exclusive and exhaustive subsets. Blundell and Robin (2000) indicate that the idea

behind separability in consumer preferences is the existence of “natural” groupings of

related commodities that reflect the budgeting decisions consistent with the true

preference ordering of the representative consumer. Otherwise, empirical estimates of

structural demand parameters are invalid. The usefulness of separability depends on the

ability to classify products into groups which are empirically valid (Barten, 1977).

The grouping of commodities into blocks is of paramount significance from a

statistical point of view since it increases the degrees of freedom. However, the blocking

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has to be theoretically consistent and empirically plausible. Suppose that we have

NG < blocks or groups denoted as GSS ,...,1 such that each product belongs to exactly

one group, the consumer’s preferences under block independence is represented by the

sum of G sub-utility functions, each involving the quantities of only one group given as

(3.13) ( ) ( ) ( )( )mg mnmmgnggn qquqquqquuu ,...,,...,,...,,...,,..., 111111 1

++++=

where gu is a sub-utility function; gq is a sub-vector of q which consists of the sqi' that

fall under ( )GgS g ,...,1= . The groups run from 1 to m ; the number of commodities in

group 1 is 1n ; the number of commodities in group g is gn . The total number of products

is mnn ++ ...1 .

Under (3.13), the utility obtained from the products in group g is independent of

the utility of products in group h. That is 02

=∂∂

ji qqu . However, for i and j in the same

group 02

≠∂∂

ji qqu . That is, the consumption of an extra unit of product j has an effect

on the utility of product i and vice versa.

Formally, the hypothesis of block independence ( )0H states that the change in the

marginal utility of a dollar spent on the thi product ( )gSi∈ caused by an extra dollar

spent on the thj product which belongs to a different group ( )hgSj h ≠∈ , equals zero.

The alternative hypothesis states that the change in the marginal utility of a dollar spent

on the thi product ( )gSi∈ caused by an extra dollar spent on the thj product which

belongs to a different group ( )hgSj h ≠∈ , is different from zero.

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( ) ( ) 0:2

0 =∂∂

jjii qpqpuH for gSi∈ and hSj∈ ; hg ≠ ,

( ) ( ) 0:2

≠∂∂

jjiiA qpqp

uH for gSi∈ and hSj∈ ; hg ≠ .

Under this hypothesis, the Hessian ( )ji qqu ∂∂∂ 2 and its inverse ( ) 12 −∂∂∂ ji qqu

becomes a block diagonal. The marginal utility of each product depends only on the

quantities consumed of the products that belong to the same group (Theil, 1975).

Following Theil (1975), the changes in the marginal utilities can be related to

demand parameters as jij

iij pupm

v λ= where ijv are the relative price coefficients. When

i and j belong to different product groups, ijv can be set equal to zero because iju

equals zero under the assumption of block independence.

This implies that the assumption of block independence represents a market

structure whereby the change in the relative price of a product in one product group does

not affect the demand for another product in another product group. For instance, under

this market structure, we are hypothesizing that the change in the price of U.S. grapefruit

juice does not affect the demand for Brazilian orange juice. Orange juice and grapefruit

juices are in different product groups.

Block independent non-uniform substitute-Rotterdam Model. Following

Theil (1980a), the block independent non-uniform substitute-Rotterdam model can be

derived from (3.11) by setting ijv equal to zero for i and j that belong to different groups

as

(3.14) ( ) ( ) ∑∈

⎟⎟⎠

⎞⎜⎜⎝

⎛+=

gSj

jijiii P

pdvQdqdw logloglog θ .

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Since all ijv with i and j in different groups vanished, the number of free

parameters is obviously reduced. However, no product is a specific substitute or

complement of any product that belongs to a different group. The demand equation of

the thi product contains gN relative prices when it belongs to set gS . The number of free

parameters depends on the number of blocks and the number of commodities in each

block. Theil (1980) shows that with G blocks having N commodities in total and an

equal number of commodities in each block, the number of free parameters is

( )GNN /15.0 + .

Block-wise Dependence

In the previous section, we have assumed that the consumer’s utility function can

be additively separated into group utility functions. A weaker assumption is that the

consumer utility function ( )qu equals some function ( )f rather than the sum of the

group utility functions.

(3.15) ( ) ( ) ( )( )mg MnMMGnGGn qquqquqquuu ,...,,...,,...,,...,,..., 111111 1

= .

Unlike the case with (3.13), the utility obtained from a product in one group under

(3.15) is not independent of the consumption of another product in another group. That is,

for i and j in different groups, 02

≠∂∂

ji qqu . Since we are dealing with products in each

group on a block-wise basis, we are assuming that the effect of the consumption of an

extra unit of product j ( )hSj∈ on the marginal utility of product i ( )hgSi g ≠∈ ; is the

same for all pairs of products in the two product groups; i.e., this effect is independent of

i and j .

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Formally, the hypothesis of block-wise dependence ( )0H states that the change in

marginal utility of a dollar spent on the thi product ( )gSi∈ caused by an extra dollar

spent on the thj product which belongs to a different group ( )hgSj h ≠∈ , equals some

constant gha ; i.e., this effect is independent of i and j and hence, the same for all pairs

of products in the two product groups. For instance, in the orange and apple juice groups,

an extra dollar spent on either U.S. orange juice or Brazilian orange juice in the orange

juice group has the same effect on the marginal utility of a dollar spent on Chinese apple

juice or Austrian apple juice in the apple juice group. The utility interaction of two

products of different groups in a block-wise dependence framework is a matter of the

groups rather than the individual products (Theil, 1980a).

( ) ( ) ghjjii qpqpuH α=∂∂∂ 20 : for all )(, hghjgi ≠∈∈ .

( ) ( ) ghjjiiA qpqpuH α≠∂∂∂ 2: for all )(, hghjgi ≠∈∈ .

Following Theil (1975), the changes in marginal utilities can be related to the

relative price coefficients ( )ijv as

(3.16) ( ) ( ) hghgjj

h

ii

g

hg

ij

uuuuuuum

qpu

qpu

uuumv

∂∂∂∂∂∂∂

=∂∂

∂∂∂

=λλ

λλφφ

22

,

where gSi∈ ; hSj∈ ; and hg ≠ .

Equation (3.16) shows that the cross-group term is the same for all pairs of

products from different groups. Following Theil (1975) and Brown (1993), the relative

price coefficients corresponding to (3.16) can be given as

(3.17) jighijv θθφΦ−=

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where ijv is the relative price coefficient; ghΦ is a factor of proportionality which is the

same for all gSi∈ and hSj∈ ; iθ is the marginal expenditure share.

This implies that the assumption of block-wise dependence represents a market

structure whereby the change in the price of a product in one group would affect the

demand for another product in another product group in the same fashion. In other words,

the effect of a change in the price of a product in group A on the demand for another

product in group B is the same for all pairs of products in the two groups. For instance,

under this market structure, we are hypothesizing that the effect of a change in the price

of U.S. orange juice on the demand for Israelis grapefruit juice is the same as that of

Brazilian orange juice on the demand for U.S. grapefruit juice.

Block-wise dependent non-uniform substitute-Rotterdam model. Following

Theil (1980a), the block-wise dependent non-uniform substitute-Rotterdam model can be

derived from (3.11) as

(3.18) ( ) ( ) ⎟⎠⎞

⎜⎝⎛+⎟⎟

⎞⎜⎜⎝

⎛+= ∑∑

≠∈ P

PdV

Pp

dQdqdw h

ghghiSj

jijiii

gloglogloglog 'θνθ .

where iθ is the marginal expenditure share; ijv is the relative price coefficient,

which applies for the products within a group; 'iθ is the conditional marginal expenditure

share; ghV is the group relative price coefficient defined as ∑∑∈ ∈

=gi hj

ijgh vV , where hg ≠ .

Substituting equation (3.17) for ijv , we can write the group price coefficient as

hgghghV ΘΘΦ−= φ where ∑∈

=Θgi

ig θ and ∑∈

=Θhj

jh θ are the gΘ are the group marginal

expenditure shares of group g and h , respectively.

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Uniform Substitute Hypothesis

In the previous two sections, no restriction was imposed within the groups of

commodities, but weak separability prevails between groups. Now, we impose a testable

restriction (uniform hypothesis) on products within a given group. A group of closely-

related products are uniform substitutes when the cross effect of an additional dollar

spent on one product on the marginal utility of another dollar spent on another product is

the same for all pairs of products in the group (Brown, 1993). The uniform substitute

hypothesis was initially proposed by Theil (1980a) to deal with the demand for closely

related products such as different brands of a product. Since the same products that are

imported from different countries can be treated like different brands of the same product,

the application of this hypothesis to the same product differentiated by country of origin

is relevant. We consider this hypothesis given block independence and block-wise

dependence framework discussed earlier. In other words, we impose the uniform

substitute hypothesis on (3.14) and (3.18).

Uniform substitute given block independence

Suppose that we have a product group gS that consists of the same product

differentiated by country of origin of production. The consumer’s preferences for a

uniform product given block independence can be represented by the sum of G sub-

utility functions, each involving the quantities of only one group given as

(3.19) ( ) ( ) ( )( )mg mnmmgnggn qquqquqquuu ,...,,...,,...,,...,,..., 111111 1

++++= .

Under (3.19), the utility that a consumer obtains from the products in one group is

independent of the utility of products in another group. That is, 02

=∂∂

ji qqu for gSi∈

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43

and hSj∈ . However, for the thi and ths products in the same group, we are

hypothesizing that the marginal utility of a dollar spent on the thi product ( )gSi∈ caused

by an extra dollar spent on the ths product which belongs to the same group ( )gSs∈ is

the same because i and s are the same products differentiated by country of origin of

production.

Theil (1980a) writes the submatrix of the Hessian of the utility function ijθ in

expenditure terms, multiplied by the scalar λφ m. as

[ ] ( ) ( )⎥⎥⎥⎥⎥

⎢⎢⎢⎢⎢

=⎥⎦

⎤⎢⎣

⎡∂∂

∂=

nnssii

ij

kk

kkkk

qpqpum

θ

θθ

λφθ

L

MOMM

L

L22

11

2. ,

where all the off-diagonal elements(ij

ij

θθ 1

= , ji ≠ ) are equal to a positive constant k .

Since λφ m. is negative, this type of preference structure implies that the marginal utility

of a dollar spent on each product in gS is affected negatively and by the same amount

mk .φλ when an additional dollar is on any other product in the group. Thus, all

products in gS are affected uniformly by the additional consumption of any other

products in the group.

Since we have between-group (block independence) in addition to the within

group restrictions (uniform substitute), we have two null hypotheses. The block

independence hypothesis has to do with the products between two product groups, and

the uniform substitute has to do with products within the same group. Note that the

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44

uniform substitute hypothesis in this study is applied to the same product differentiated

by country of origin.

Formally, the null hypothesis of a uniform substitute relationship states that the

marginal utility of a dollar spent on the thi product ( )gSi∈ caused by an extra dollar

spent on the ths product which belongs to the same group ( )gSs∈ equals some positive

constant k except when si = , i.e., this effect is independent of i and s and hence, the

same for all pairs of products in the same group.

( ) ( ) g

2

0 Ss i,for : ∈=∂∂

∂ kqpqp

uHssii

.

The block independence hypothesis states that the marginal utility of a dollar

spent on the thi product ( )gi∈ caused by an extra dollar spent on the thj product which

belongs to a different group ( )hghj ≠∈ , equals zero.

( ) ( ) 0: H2

0 =∂∂

jjii qpqpu for gSi∈ and hSj∈ ; hg ≠ .

Combining the two null hypotheses corresponding to the uniform substitute and

block independence, the new null hypothesis which corresponds to the uniform substitute

hypothesis given block independence can be restated as

( ) ( ) ( ) ( ) 0 ; Ss i,for :2

g

2

0 =∂∂

∂∈=

∂∂∂

jjiissii qpqpuk

qpqpuH for gSi∈ and hSj∈ ;

hg ≠ .

( ) ( ) ( ) ( ) 0 ; Ss i,for :2

g

2

=∂∂

∂∈≠

∂∂∂

jjiissiiA qpqp

ukqpqp

uH for gSi∈ and

gSj∈ ; hg ≠ .

Theil (1980a) derives the relative price coefficients of a block independent

uniform substitute model as

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45

( )

⎪⎪⎩

⎪⎪⎨

≠Θ−

−=

=Θ−

−=

jik

kv

jik

kv

g

jiij

g

iiij

1

11

)20.3(θθ

φ

θθφ

where ijv is the relative price coefficients; iθ is the marginal value share, k is a

constant; gΘ is the group marginal value share; φ is the income flexibility.

Block independent Uniform Substitute-Rotterdam Model. Substituting the

price substitution terms (3.20) in the block independent non-uniform substitute-

Rotterdam model (3.14), the block independent uniform substitute-Rotterdam model can

be derived as

(3.21) ( ) ( ) ( )⎥⎥⎦

⎢⎢⎣

⎡⎟⎟⎠

⎞⎜⎜⎝

⎛Θ−

−+⎟

⎞⎜⎝

⎛Θ−

−+= ∑

∈≠ gSij

j

g

jii

g

iiiii P

pd

kk

Pp

dk

kQdqdw log

1log

11

loglogθθθθ

φθ .

where iθ is the unconditional marginal value share; φ is the income flexibility; k is a

constant; gΘ is the group marginal value share;

Uniform substitute given block-wise dependence

The consumer’s preferences for a uniform product given block-wise dependence

can be represented by consumer utility function ( )qu equals some function ( )f rather

than the sum of the group utility functions.

(3.22) ( ) ( ) ( )( )mg MnMMGnGGn qquqquqquuu ,...,,...,,...,,...,,..., 111111 1

= .

Under (3.24), the utility that a consumer obtains from the products in one group is

not independent of the utility of products in another group. That is, for thi and thj

products in two different groups, 02

≠∂∂

ji qqu . The consumption of product i has an

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46

effect on that of product j and vice versa. For the thi and ths products in the same

group, 02

≠∂∂

si qqu .

Since we have between-group (block-wise dependence) and within group

(uniform substitute) restrictions, we have two null hypotheses. The block-wise

dependence hypothesis has to do with the products between product groups, and the

uniform substitute has to with products within the same group.

Formally, the null hypothesis of a uniform substitute relationship states that the

marginal utility of a dollar spent on the thi product ( )gSi∈ caused by an extra dollar

spent on the ths product which belongs to the same group ( )gSs∈ equals some constant

k , i.e., this effect is independent of i and s and hence, the same for all pairs of products

in the same group.

( ) ( ) sikqpqp

uHssii

≠∈=∂∂

∂ ;Ss i,for : g

2

0 .

The block-wise dependence hypothesis states that the marginal utility of a dollar

spent on the thi product ( )gSi∈ caused by an extra dollar spent on the thj product which

belongs to a different group ( )hgSj h ≠∈ , equals some constant gha .

( ) ( ) ghjjii

aqpqp

u=

∂∂∂ 2

0 : H for gSi∈ and hSj∈ ; hg ≠ ,

Combining the two null hypotheses corresponding to the uniform substitute and

block-wise dependence, the new null hypothesis which corresponds to the uniform

substitute hypothesis given block-wise dependence can be restated as

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( ) ( ) ( ) ( ) ghjjiissii

aqpqp

ukqpqp

uH =∂∂

∂∈=

∂∂∂ 2

G

2

0 ; Ss i,for : for gSi∈ and

hSj∈ ; hg ≠ ,

( ) ( ) ( ) ( ) ghjjiissii

A aqpqp

ukqpqp

uH =∂∂

∂∈≠

∂∂∂ 2

g

2

; Ss i,for : for gSi∈ and hSj∈ ;

hg ≠ .

Seale (2003) derives the relative price coefficients for a block-wise dependent

uniform substitute Rotterdam model as

( )

⎪⎪

⎪⎪

≠Θ−

ΘΘ−=

=Θ−

Θ−Θ=

jik

kv

jik

kv

g

ggjggiij

gg

ggiggiij

1

11

)23.3(''

''

θθφ

θθφ

where ijv is the relative price coefficients; φ is the income flexibility; 'iθ is the

conditional marginal value share, k is a constant; ggΘ is the group marginal value share.

Block-wise dependent Uniform Substitute-Rotterdam Model Substituting the

price substitution terms (3.23) in the block-wise-Rotterdam model (3.18), the block-wise

dependent uniform substitute-Rotterdam model can be derived as

(3.24)( ) ( )

⎟⎠⎞

⎜⎝⎛

+⎟⎟⎠

⎞⎜⎜⎝

⎛Θ−

−+⎟

⎠⎞

⎜⎝⎛

⎟⎟⎠

⎞⎜⎜⎝

Θ−−

+=

∈≠

PP

dV

Pp

dk

kPp

dkk

Qdqdw

h

ghghi

Sij

j

gg

jiii

ggi

iiiiii

g

log

log1

log11

loglog

θθφ

θφθθ

The uniform substitute restriction results in a substantial reduction in the

parameter space and can be useful for obtaining more precise parameter estimates and

maintaining sufficient degrees of freedom (Brown, 1993).

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CHAPTER 4 EMPIRICAL MODELS AND ESTIMATION PROCEDURES

Since the differential approach to consumption theory discussed in chapter 3 does

not postulate constancy for the coefficients of its demand equations, we are not entitled

yet to talk about empirical estimation. In this chapter, we discuss the ways in which the

theoretical models in chapter 3 are parameterized so that they can be applied to statistical

data. Since the nature of data forces us to work with finite rather than infinitesimal

changes, we replace the infinitesimal changes by finite changes. Furthermore, we

postulate that the coefficients are constant to make the models operational. Finally,

estimation procedures are presented for the different versions of the Rotterdam model.

Empirical Models

The Relative Price Version of the Rotterdam Model

Following Theil (1975), the relative price version of the Rotterdam model (3.11)

can be written in finite changes as

(4.1) itt

jtN

jijtiitit dP

dpvdQdqw εθ +⎟⎟

⎞⎜⎜⎝

⎛+= ∑

=1

.

where ( ) 212, −+= tiitit www is the average expenditure share ; ( )12,log −= tiitit qqdq is the

finite change in quantity imported of product i ; iθ is the marginal expenditure share of

product i ; ttttt dqwdqwdQ 181811 ...++= is the finite change version of the Divisia price

index (real income) ; ijv is the relative (Frisch-deflated) price coefficients;

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( )12,log −= tjjtjt ppdp is the finite change in price of product j ;

ttt dpdpdP 181811 ... θθ ++= is the finite change version of the Frisch price index; Note

that the lower case p is for prices of individual products and the upper case P is for

Divisia price indices. itε is the demand disturbance, which is regarded as the random

effect of all variables other than income and prices. It is assumed that it has zero

expectation, that the variances and contemporaneous covariances are constant over time,

and that all other covariances vanish as

(4.2) ( )

tsiftsifijjtis

≠=

==

0ϖεεξ

The coefficients of (4.1) are subject to the adding-up constraint∑ =i i 1θ and the

symmetry constraint jiij vv = and negative definiteness of the matrix ijv . Furthermore,

the sum of the relative price coefficients is proportional to the marginal expenditure

shares ij

ijv φθ=∑=

18

1, where φ is the income flexibility.

In this study, six fruit juice groups (orange, grapefruit, other citrus, apple,

pineapple and grape juices) imported from 18 countries with three countries for each

juice group are included (Table 4.1).

In order to estimate (4.1), three steps are followed. First, one of the 18 demand

equations is deleted in order to eliminate singularity. Second, the constraint on the price

coefficient ij

ijv φθ=∑=

18

1 is imposed and third, the adding up constraint 1

18

1=∑

=kkθ is

imposed on the income coefficients.

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Table 4.1 Codes for countries exporting fruit juice to Japan Product

Exporting country

Quantity log changes

Price log changes

Budget shares

Code

U.S. dq1 dp1 w1 1 Brazil dq2 dp2 w2 2

Orange juice

ROW dq3 dp3 w3 3

U.S. dq4 dp4 w4 4 Israel dq5 dp5 w5 5

Grapefruit juice

ROW dq6 dp6 w6 6

U.S. dq7 dp7 w7 7 Austria dq8 dp8 w8 8

Apple juice

ROW dq9 dp9 w9 9

Thailand dq10 dp10 w10 10 Philippines dq11 dp11 w11 11

Pineapple juice

ROW dq12 dp12 w12 12

U.S. dq13 dp13 w13 13 Argentina dq14 dp14 w14 14

Grape juice

ROW dq15 dp15 w15 15

Italy dq16 dp16 w16 16 Israel dq17 dp17 w17 17

Other citrus juice

ROW dq18 dp18 w18 18 aROW means rest of the world

Imposing the constraint ij

ijv φθ=∑=

18

1 on the price coefficients, we write the own

price coefficient iiv in terms of the other price coefficients as ∑≠

−=18

ijijiii vv φθ so that the

price term of (4.1) becomes

(4.3) ( ) ( )∑∑≠≠

−+−⎟⎟⎠

⎞⎜⎜⎝

⎛−=

1818

ijjiji

ijiji dPdpvdPdpvφθ

( ) ( )∑≠

−+−=ij

ijijii dpdpvdPdpφθ

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51

Imposing the adding-up constraint ∑=

−=17

118 1

ikθθ on the income coefficients, the

price substitution term of (4.3) becomes

(4.4) ( ) ( )∑∑≠=

−+⎟⎠

⎞⎜⎝

⎛−−−=

1817

118 18

ijijij

kkkii dpdpvdpdpdpdp θφθ .

Substituting (4.4) into (4.1), we obtain

(4.5) ( ) ( ) iij

ijijiiiii dpdpvAdqdqw εθφθ +−++= ∑≠

where ( ) ( )⎟⎠

⎞⎜⎝

⎛−−−= ∑

=

17

118 18

kkkiii dpdpdpdpA θθθ .

Equation (4.1) is still not estimable unless conditions are imposed on the matrix of

price coefficients in addition to symmetry and negative definiteness, such as preference

independence and/or block independence (Theil, 1980a). As soon as there is one

constraint on the price coefficients such as 012 =ν (preference independence between

product 1 and product 2) in addition to symmetry and negative definiteness, it is possible

to estimate (4.1). The reason that (4.1) is still not estimable is that the income flexibility

φ is not identified because of its invariance under monotone transformation of the

consumer’s utility function (Theil, 1980) in which case there may not be unique demand

functions.

Equation (4.1) can be estimated using the following system of symmetry-

constrained equations.

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−++−+−++=−++−+−++=

−++−+−++=

)(...)(...

)(...

318318322331133333

218218232321122222

118118131312121111

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

dpdpvdpdpvdpdpvAdQdqw

θφθθφθθφθ

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52

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−++−+−++=−++−+−++=−++−+−++=

)(...)(...)(...

618618622661166666

518518522551155555

418418422441144444

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−++−+−++=−++−+−++=−++−+−++=

)(...)(...)(...

918918922991199999

818818822881188888

718718722771177777

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−++−+−++=−++−+−++=−++−+−++=

)(...)(...)(...

1218121812221212111212121212

1118111811221111111111111111

1018101810221010111010101010

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−++−+−++=−++−+−++=−++−+−++=

)(...)(...)(...

1518151815221515111515151515

1418141814221414111414141414

1318131813221313111313131313

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )⎩

⎨⎧

−++−+−++=−++−+−++=

)(...)(...

1718171817221717111717171717

1618161816221616111616161616

dpdpvdpdpvdpdpvAdQdqwdpdpvdpdpvdpdpvAdQdqw

θφθθφθ

The above system of equations provides the specific price substitution effect. The

specific substitution effect accounts for the n price changes on the demand for the

thi product (Theil, 1980). The specific substitution effect is one component of the effect

of a change in price. In order to estimate the total price substitution effect, one needs to

estimate the absolute price version of the Rotterdam model. The total substitution effect

is the sum of the specific and general substitution effect. The general substitution effect is

concerned with the competition of all products for an extra dollar of the consumer’s

income.

The Absolute Price Version of the Rotterdam Model

The absolute price version of the Rotterdam model (3.12) can be written in finite

changes as

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(4.7) ij

N

jijiii dpdQdqw επθ ++= ∑

=1

where jiijij v θφθπ −= .

The Slutsky price coefficients ijπ are symmetric negative semi definite of rank n-

1 and satisfy the homogeneity property 01

=∑=

n

jijπ . A major convenience of the absolute

price version is its linearity in the parameters, thus implying that a least-square regression

estimation yields best linear unbiased parameter estimates when (1) the explanatory

variables take non-stochastic values; (2) the disturbances have zero means and a constant

contemporaneous covariance matrix and are serially uncorrelated; and (3) the

homogeneity condition and the Slutsky symmetry condition are ignored.

A disadvantage of the absolute price version of the Rotterdam model is that the

number of the Slutsky price coefficients ijπ grows rapidly when the number of

commodities N increases. The number of free parameters in (4.7) is given by 2NN + ,

where N is the number of commodities. Even after imposing the restrictions of adding

up, homogeneity, and symmetry, the number of free parameters is reduced

to ( )( )125.0 −+ NN .

The absolute price version of the Rotterdam model with symmetry and

homogeneity imposed can be estimated using the following system of equations.

( ) ( ) ( )[ ]( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎪

⎪⎨

−++−+−+=−++−+−+=−++−+−+=

18173181822318113333

18172181822218112222

18171181821218111111

......

...)8.4(

dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

dpdpdpdpdpdpdQdqw

πππθπππθπππθ

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( ) ( ) ( )[ ]( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎪

⎪⎨

−++−+−+=−++−+−+=−++−+−+=

18176181822618116666

18175181822518115555

18174181822418114444

...

......

dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

πππθπππθπππθ

( ) ( ) ( )[ ]( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎪

⎪⎨

−++−+−+=−++−+−+=−++−+−+=

18179181822918119999

18178181822818118888

18177181822718117777

.........

dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

πππθπππθπππθ

( ) ( ) ( )[ ]( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎪

⎪⎨

−++−+−+=−++−+−+=−++−+−+=

18171218182212181112121212

18171118182211181111111111

18171018182210181110101010

.........

dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

πππθπππθπππθ

( ) ( ) ( )[ ]( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎪

⎪⎨

−++−+−+=−++−+−+=−++−+−+=

18171518182215181115151515

18171418182214181114141414

18171318182213181113131313

...

......

dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

πππθπππθπππθ

( ) ( ) ( )[ ]( ) ( ) ( )[ ]⎩

⎨⎧

−++−+−+=−++−+−+=

18171718182217181117171717

18171618182216181116161616

...

...dpdpdpdpdpdpdQdqwdpdpdpdpdpdpdQdqw

πππθπππθ

Block Independent Non-uniform Substitute-Rotterdam Model

The block independent non-uniform substitute-Rotterdam model (3.14) can be

written in finite changes as

(4.9) iSj

jijiii

gdPdp

vdQdqw εθ +⎟⎟⎠

⎞⎜⎜⎝

⎛+= ∑

.

The estimation procedure of (4.9) is similar to that of (4.1) presented earlier. In

order to estimate (4.9), one of the 18 demand equations is deleted to eliminate singularity.

Using the constraint iSj

ijg

v φθ=∑∈

, we write the own price coefficient iiv in terms of

the other price coefficients as ∑≠

−=ij

ijiii vv φθ so that the price term of (4.9) becomes

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55

(4.10) ( ) ( )∑∑∈≠∈≠

−+−⎟⎟⎠

⎞⎜⎜⎝

⎛−=

gg Sijjiji

Sijiji dPdpvdPdpvφθ .

( ) ( )∑∈≠

−+−=gSji

ijijii dpdpvdPdpφθ .

Now, using the adding up constraint ∑=

−=18

118 1

kkθθ ,(4.10) becomes

(4.11) ( ) ( )∑∑∈=

−+⎟⎠

⎞⎜⎝

⎛−−−=

gSjijij

kkkii dpdpvdpdpdpdp

17

118 18θφθ .

Substituting (4.11) into (4.9) yields

(4.12) ( ) ( ) iij

ijijiiiiii dpdpvAdqdqw εθφθθ +−++= ∑≠

Equation (4.9) can thus be estimated using the following symmetry-constrained

system of equations.

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−+−++=−+−++=−+−++=

322331133333

232321122222

131312121111

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

dpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−+−++=−+−++=−+−++=

555664466666

565654455555

464645454444

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−+−++=−+−++=−+−++=

988997799999

898987788888

797978787777

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

θφθθφθθφθ

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56

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−+−++=−+−++=−+−++=

121111121012101212121212

111211121110101111111111

101210121011101110101010

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )( ) ( ) ( )⎪

⎪⎨

−+−++=−+−++=−+−++=

151414151513131515151515

141514151413131414141414

131513151314131413131313

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

θφθθφθθφθ

( ) ( ) ( )( ) ( ) ( )⎩

⎨⎧

−+−++=−+−++=

171817181716161717171717

161816181617161716161616

dpdpvdpdpvAdQdqwdpdpvdpdpvAdQdqw

θφθθφθ

Block-wise Dependent Non-uniform Substitute-Rotterdam Model

The block-wise dependent non-uniform substitute-Rotterdam model (3.18,) can be

written in finite changes as

(4.14) ih

ghgh

Sji

iSj

jijiii dP

dPV

dPdp

dQdqw

g

θθ

νθ +⎟⎠⎞

⎜⎝⎛+⎟⎟

⎞⎜⎜⎝

⎛+= ∑∑∑

≠∈

6

where ijv is the specific price coefficients of products within in a group; ghV is group

relative price coefficients; hdP is the Frisch price index of a group, and iε is the error

term.

The estimation procedure of equation (4.14) is also similar to that of (4.1). In

order to estimate (4.14), one of the 18 demand equations is deleted to eliminate

singularity.

Using the constraint that the sum of the price substitution terms is proportional to

the marginal value share ih

gh

Sjj

i

Sjij V

g

g

φθθ

θν =+ ∑∑∑

≠∈

∈ 1, we write the own price coefficient

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57

iiv in terms of the other price coefficients as ∑∑∑≠

∈∈

−−=6

ghgh

Sjj

i

Sjijiii Vv

g

θνφθ and

substitute it in equation (4.14) so that the first price term of equation (4.14) which

corresponds to the within group demand becomes

(4.15) ( ) ( )∑∑∑∑∈≠≠

∈∈

−+−⎟⎟⎟⎟

⎜⎜⎜⎜

−−=g

g

g Sijjiji

ghgh

Sjj

i

Sjiji dPdpvdPdpV

6

θθ

νφθ

( ) ( )∑∑∑ ∈≠≠∈

−+−⎟⎟⎟⎟

⎜⎜⎜⎜

−=g

g

Sijijiji

ghgh

Sji

ii dpdpvdPdpV

6

θθ

φθ

Now collecting equation (4.15) and the second price term of equation (4.14), the

price substitution terms of equation (4.14) becomes

(4.16) ( ) ( ) ( )dPdPVdpdpvdPdpV hgh

gh

Sji

i

Sijijiji

ghgh

Sji

ii

g

g

g

−+−+−⎟⎟⎟⎟

⎜⎜⎜⎜

−= ∑∑∑∑∑ ≠∈

∈≠≠∈

66

θθ

θθ

φθ .

Substituting (4.16) into (4.14), we obtain

(4.17)

( ) ( )

( ) ihgh

gh

Sji

i

Sijijiji

ghgh

Sji

iiiii

dPdPV

dpdpvdPdpVdQdqw

g

g

g

εθ

θ

θθ

φθθ

+−

+−+−⎟⎟⎟⎟

⎜⎜⎜⎜

−+=

∑∑

∑∑∑

≠∈

∈≠≠∈

6

6

Equation (4.14) can thus be estimated using the following symmetry-constrained

system of equations (equation 4.18).

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58

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

616313212321

1

13131212

1161312321

11111

dPdPVdPdPVdPdPV

dpdpvdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

626323212321

2

23232112

2161312321

22222

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

−+−

+−⎥⎦

⎤⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

616313212321

3

32233113

3262312321

33333

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

−+−

+−⎥⎦

⎤⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

626323112654

4

46464545

4262312654

44444

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

626323112654

5

56565445

5262312654

55555

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

626323112654

6

65566446

6262312654

66666

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

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59

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

636223113987

7

79797878

7362313987

77777

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

636223113987

8

89898778

8362313987

88888

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

636223113987

9

98899779

9362313987

99999

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

646224114121110

10

1012101210111011

10462414121110

1010101010

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

646224114121110

11

1112111211101011

11462414121110

1111111111

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

646224114121110

12

1211111212101012

11462414121110

1212121212

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

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60

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

656225115151413

13

1315131513141314

13562515151413

1313131313

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

656225115151413

14

1415141514131314

14562515151413

1414141414

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

656225115151413

15

1514141515131315

15562515151413

1515151515

dPdPVdPdPVdPdPV

dpdpVdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎥⎦

⎢⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

556226116181716

16

1618161816171617

16562616181716

1616161616

dPdPVdPdPVdPdPV

dpdpvdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎦

⎤⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

...

556226116181716

17

1718171817161617

17562616181716

1717171717

dPdPVdPdPVdPdPV

dpdpvdpdpv

dPdpVVVdQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+−+−

+−⎥⎦

⎤⎢⎣

⎡+++⎟⎟

⎞⎜⎜⎝

⎛++

−+=

θθθθ

θθθθ

φθθ

Block Independent Uniform Substitute-Rotterdam Model

The block independent uniform substitute-Rotterdam model (3.21) can be written

in finite changes as

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61

(4.20) ( )⎥⎥⎦

⎢⎢⎣

Θ−

−+

Θ−−

+= ∑∈≠ gSij

j

g

jii

g

iiiii dP

dpk

kdPdp

kk

dqdqw11

1 θθθθφθ

Equation (4.20) can be estimated using the following system of equations.

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

)()(1

1

33211

311

23211

2111

3211

111

111

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)(

)(1

33211

321

23211

2121

3211

211

222

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(11

)()(1

)()(1

33211

313

23211

3211

3211

311

333

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

)()(1

1

66542

642

56542

5424

6542

424

444

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)(

)(1

66542

652

56542

5254

6542

542

555

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(11

)()(1

)()(1

66542

626

56542

6524

6542

642

666

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

)()(1

1

99873

973

89873

8737

9873

737

777

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

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62

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)(

)(1

99873

983

89873

8387

9873

873

888

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(11

)()(1

)()(1

99873

939

89873

9837

9873

973

999

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)())(1

)()(1

1

121211104

12104

111211104

1110410

1211104

10410

101010

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)()(1

121211104

12114

111211104

1141110

1211104

11104

111111

dPdpk

k

dPdpk

kdPdpk

k

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(11

)()(1

)()(1

121211104

12412

111211104

1211410

1211104

12104

121212

dPdpk

k

dPdpk

kdPdpk

k

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

)()(1

1

151514135

15135

141514135

1413513

1514135

13513

131313

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)(

)(1

151514135

15145

141514135

1451413

1514135

14135

141414

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

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63

( )⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(11

)()(1

)()(1

151514135

15515

141514135

1514513

1514135

15135

151515

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

)()(1

1

181817166

18166

171817166

1716616

1817166

16616

161616

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

( )

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=)(

)(1

)()(1

1)(

)(1

181817166

18176

171817166

1761716

1817166

17166

171717

dPdpk

k

dPdpk

kdPdp

kk

dQdqw

θθθθθ

θθθθθ

θθθθθ

φθ

Block-wise Dependent Uniform Substitute-Rotterdam Model

The block-wise dependent uniform substitute-Rotterdam model (3.24) can be

written in finite changes as

(4.22) dPdP

VdPdp

kk

dPdp

kk

dQdqw h

ghghi

Sij

j

g

jiii

gi

iiiiii

g

∑∑≠∈≠

+Θ−

−+⎟

⎟⎠

⎞⎜⎜⎝

Θ−−

+= '

111

θθθ

φθ

φθθ .

Equation (4.22) can be estimated using the following system of equations.

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

616313212321

1

33211

311

23211

2111

3211

111

111

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(11

)(1

616313212321

2

33211

321

23211

2121

3211

211

222

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

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64

( ) ( )

( ) ( )

( ) ( )[ ])(...

)(11

)(1)(1

616313212321

3

33211

313

23211

3211

3211

311

333

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

626323112654

4

66542

642

56542

5424

6542

424

444

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(11

)(1

626323112654

5

66542

652

56542

5254

6542

542

555

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

)(11

)(1)(1

626323112654

6

66542

626

56542

6524

6542

642

666

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

636223113987

7

99873

973

89873

8737

9873

737

777

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

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65

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(11

)(1

636223113987

8

99873

983

89873

5357

9873

873

888

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

)(11

)(1)(1

636223113987

9

99873

939

89873

9827

9873

973

999

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

646224114121110

10

121211104

12104

111211104

1110410

1211104

10410

101010

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(11

)(1

646224114121110

11

121211104

12114

111211104

1141110

1211104

11104

111111

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

)(11

)(1)(1

646224114121110

12

121211104

12412

111211104

1211410

1211104

12104

121212

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdpk

k

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

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66

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

656225115151413

13

151514135

15135

141514135

1413413

1514135

13513

131313

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])6(...

)(1

)(11

)(1

56225115151413

14

151514135

15145

141514135

1451413

1514135

14135

141414

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( )

( ) ( )

( ) ( )[ ])(...

)(11

)(1)(1

656225115151413

15

151514135

15515

141514135

1514513

1514135

15135

151515

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(1)(11

556226116181716

16

181817166

18166

171817166

1716616

1817166

16616

161616

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

( ) ( ) ( )

( )

( ) ( )[ ])(...

)(1

)(11

)(1

556326216181716

17

181817166

18176

171817166

1761716

1817166

17166

171717

dPdPVdPdPVdPdPV

DPdpk

k

dPdpk

kdPdp

kk

dQdqw

−++−+−⎟⎟⎠

⎞⎜⎜⎝

⎛++

+

⎥⎥⎥⎥

⎢⎢⎢⎢

−++−

+−++−

−+−

++−−

+=

θθθθ

θθθθθ

θθθθθ

θθθθθ

φθ

Data Sources

The sources of data for this study are the Statistics Bureau of Japan and Japan’s

Ministry of Finance as well as the Food and Agricultural Organization. Monthly

population data from December 1995 to May 2005 came from the web page

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67

(http://www.stat.go.jp/english/data/jinsui/2-2.htm) maintained by the Statistics Bureau of

Japan’s Ministry of Internal Affairs and Communications. Import data came from the

Trade Statistics of Japan that are published by the Ministry of Finance and the Customs

under the provision of the Customs Law and the relevant international conventions. It is

available on the web page http://www.customs.go.jp. The monthly imports and

expenditures on imports of orange, grapefruit, other citrus, apple, pineapple and grape

juices were obtained for the period December, 1995 to May, 2005. The values of imports

are on a cost, insurance and freight (CIF) basis, which include costs of the product,

insurance and transportation. Unit import values, which proxy commodity prices, were

obtained by dividing import values by import quantities. Data on the production,

consumption and trade of fruit juices came from the webpage

http://faostat.fao.org/faostat/ maintained by the Food and Agricultural Organization.

Analytical Methods

The method used to estimate the model is the non-linear least square (LSQ) in the

Time Series Processor Program (TSP 4.5). This method is based on the entire system of

equations, and estimates all parameters jointly. When estimating the system of demand

equations, one of the equations has to be deleted or the covariance matrix will be singular.

However, parameter estimates of the deleted equation can be recovered by re-estimating

the system with another equation in the system. Parameter estimates are invariant to the

deleted equation when using maximum likelihood estimation (Barten, 1969).

The LSQ command computes maximum likelihood estimates if it is specified with

no instruments and more than one equation (Cummins, 1999). Since the parameter

estimates in this study are generated from a system of demand equations without

specifying instruments, they can be taken as maximum likelihood estimates. With

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68

normally distributed disturbances ( itu ), the ML method has all the desirable asymptotical

properties of Maximum Likelihood (ML) estimators and, therefore, is asymptotically

efficient among all estimators (Greene, 2000). The likelihood ratio test is used to test for

autocorrelation.

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CHAPTER 5 RESULTS AND DISCUSSION

Descriptive Results

Since Japan’s deregulation of imports in the 1990s, the imports of fruit juices

have increased with the exception of U.S. apple juice (Table 5.1). Over the period

January, 1995 to May, 2005, the imports of U.S. apple juice has decreased by 17% while

that of U.S. orange, grapefruit and grape juices increased by 4%, 12% and 5%,

respectively. The highest increase was attained by the ROW grapefruit juice (51%)

followed by the Chinese apple juice (31%) and the Israelis grapefruit fruit juice (26%).

The analysis of import stability as measured by the coefficient of variation shows that the

imports of fruit juices in Japan over the given period have exhibited a significant

fluctuation. The fluctuation of imports varies from country to country. U.S. orange and

grape juices have experienced the highest fluctuation among U.S. fruit juices.

Over the same period, Japan’s import price of all fruit juices has decreased (Table

5.1). On average, Japan’s import price of U.S. orange, grapefruit, apple and grape juices

has decreased by 12%, 10%, 7% and 6% per month over the period December, 1995 to

May, 2005. Over the same period, apple juice imported from the rest of the world has

witnessed the largest price decrease (13%). Among U.S. products, prices of orange and

grapefruit juices are relatively more stable than those of the respective competitors’

products. The prices of apples are less stable compared to their respective rival products.

Except for Brazilian orange juice (25%) and the ROW apple juice (19%), the

average expenditure share of fruit juices in Japan is below 10% (Table 5.1). Expenditure

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70

share of U.S. juices, expressed as a percentage of total fruit juice expenditure, ranges

from 6% for apple juice to 8% for grapefruit juice.

Table 5.1 Fruit juice quantity and price log-changes, and expenditure shares, Japan, December 1995 to May 2005

Quantity log-changes ( )1,log −= tiiti qqdq

Price log-changes ( )1,log −= tiiti ppdp

Expenditure shares ( )iw

Imports

Mean SD Mean SD Mean SD U.S. oranges 0.0410 0.6701 -0.1155 0.2803 0.0724 0.0335 Brazilian. oranges 0.0982 0.9847 -0.1033 0.2683 0.2542 0.0895 ROW oranges 0.0959 0.8876 -0.0083 0.4210 0.0324 0.0205 U.S. grapefruits 0.1200 0.4909 -0.0979 0.2907 0.0808 0.0302 Israelis grapefruits 0.2617 1.0503 -0.0720 0.5821 0.0259 0.0168 ROW grapefruits 0.5078 1.3739 -0.1149 0.8360 0.0111 0.0104 U.S. apples -0.1694 0.9249 -0.0690 0.2847 0.0567 0.0422 Chinese apples 0.3176 0.6891 -0.1405 0.2798 0.0727 0.0372 ROW apples 0.0760 0.4059 -0.0946 0.1958 0.1652 0.0510 Thai pineapples 0.1549 1.0317 -0.0572 0.3934 0.0109 0.0058 Philippines pineapples 0.1578 1.7814 -0.0606 0.3713 0.0075 0.0037 ROW pineapples 0.1109 1.5452 -0.0414 0.5171 0.0089 0.0062 U.S. grapes 0.0529 0.5942 -0.0647 0.2890 0.0621 0.0249 Argentinean grapes 0.2792 1.1260 -0.0969 0.3346 0.0091 0.0058 ROW grapes 0.1717 0.4728 -0.0802 0.2584 0.0648 0.0235 Israelis other citrus 0.0861 0.6349 -0.0924 0.3138 0.0220 0.0064 Italian other citrus 0.1756 0.7744 -0.0902 0.2412 0.0172 0.0069 ROW other citrus 0.2032 0.8238 -0.1031 0.5923 0.0250 0.0118 (Source: Study data)

Test for First-order Autocorrelation

A test for first order autocorrelation AR (1) was carried out for five different

versions of the Rotterdam model. These are block independent non-uniform substitute

Rotterdam model (4.9), block-wise dependent non-uniform substitute Rotterdam model

(4.14), block independent uniform substitute Rotterdam model (4.20) and block-wise

dependent uniform substitute Rotterdam model (4.22). The test was done considering

each model with and without autocorrelation as the unrestricted and restricted model,

respectively. The null hypothesis ( )0:0 =ρH was tested using the likelihood ratio test

given as ( ) ( )( ) [ ]JLLLR d 2ˆ~2 χθθ ⎯→⎯−−= where θ~ is a vector of restricted parameter

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71

estimates and θ̂ is a vector of parameter estimates associated with the unrestricted model.

The restricted model is the one with first order serial correlation while the unrestricted

model is the one without first order autocorrelation.

Under the null hypothesis ( )0H , the LR has an asymptotic chi-square distribution

with the degrees of freedom equal to the number of restrictions J . Since symmetry was

imposed as part of the estimation procedure, the coefficient of autocorrelation was taken

to be common across equations.

The result of the test indicates that the null hypothesis of no autocorrelation was

rejected in all of the models (Table 5.2), implying that the data is serially correlated. The

value of ρ , which is common across equations in each system, ranges from 0.31 for (4.1)

to 0.36 for (4.9), and is significantly different from zero (P<0.001). The Hildreth and Lu

(1960) approach was used for the correction.

Table 5.2: Test for first-order autocorrelation Model Coefficient Log Likelihood

value ( ) ( )( )θθ ~ˆ2 LL − a

Rho = 0.00 4710.26 Equation (4.20) Rho = 0.35 4785.67

150.82***

Rho = 0.00 4716.24 Equation (4.9) Rho = 0.36 4789.90

147.32***

Rho = 0.00 4748.99 Equation (4.22) Rho = 0.33 4813.17

128.36***

Rho = 0.00 4757.74 Equation (4.14) Rho = 0.35 4826.09

136.70***

Rho = 0.00 4892.99 Equation (4.1) Rho = 0.31 4934.79

83.60***

a Twice the difference between the log likelihood value for the unconstrained model, ( )θ̂L , and the

log likelihood value for the constrained model, ( )θ~L . *** The chi-square critical value is at the 1% significance level.

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Hypothesis Testing for Model Selection

Following the correction for first-order autocorrelation, the study tests two

hypotheses (block independence/uniform substitute hypothesis and block-wise

dependence/uniform substitute hypothesis) to select the model that best describes the

import data of fruit juices in Japan. The hypotheses of block independence and block-

wise dependence have to do with the relationship between products that belong to two

different product groups while that of the uniform substitute has to do with a relationship

between products that belong to the same product group. Therefore, the block-

independence/uniform substitute hypotheses and block-wise dependence/uniform

substitute hypothesis involve between-group (block independence or block-wise

dependence) and within-group (uniform substitute) relationships. Recall that the uniform

substitute hypothesis is applied to the same product differentiated by country of

production.

The result of these tests enables us to select the model that best describes the

import data of fruit juices in Japan. In light of these hypotheses, two restricted models

were derived from the relative price version of the Rotterdam model (4.1). The restricted

models are block independent uniform substitute-Rotterdam model (4.20), and block-

wise dependent uniform substitute-Rotterdam model (4.22). Since these two restricted

versions (4.20) and (4.22) are nested in the unrestricted version (4.1), the likelihood ratio

test is used.

Block Independence and Uniform Substitute Hypothesis

The hypothesis of block independence states that there is no specific cross price

effect ( )ijν between any two products in any two different product groups. The uniform

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substitute hypothesis states that the specific cross price effect ( )ijν between any two

products in the same product group is the same for all pairs of goods in that group.

Combining the two null hypotheses, the null hypothesis of block independence

and uniform substitute relationship can be restated as

0:0 =ijH ν , gSi∈ , hSj∈ and hg ≠ ; kis =ν for any gSsi ∈, .

0: ≠ijAH ν , gSi∈ , hSj∈ and hg ≠ ; kis ≠ν for any gSsi ∈, .

The test for the hypothesis of block independence and uniform substitution

involves a comparison between the uniform substitute block independent Rotterdam

model (4.20) and the relative price version of the Rotterdam model (4.1).

Since (4.20) is a restricted function, we expect its likelihood value to be smaller

than that of (4.1). The likelihood value of (4.20) is 4785.67 with 24 degrees of freedom

while the value of (4.1) is 4934.79 with 171 degrees of freedom (Table 5.3). The value

of the model chi-square is 298.24 which is greater than the critical chi-square value at 1%

significance level. Therefore, we reject the null hypothesis, and conclude that there is

competition between products that belong to different product groups since there is a

change in marginal utility of a dollar spent on a product in one product group caused by

an extra dollar spent on another product in another product group. For example, an extra

dollar spent on U.S. orange juice i , affects the marginal utility of another dollar spent on

the Chinese apple juice j .

Furthermore, the change in marginal utility of a dollar spent on a product caused

by an extra dollar spent on another product is not the same for all pairs of products within

the same group. The country of origin makes a difference in one’s decision to buy a

certain fruit juice. For example, the change in marginal utility of a dollar spent on the

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U.S. orange juice i , caused by an extra dollar spent on Brazilian orange juice r is not the

same as that of the change in marginal utility of a dollar spent on the U.S. orange juice

caused by an extra dollar spent on the ROW orange juice, s . This suggests that

consumers decide to buy orange juice based on the country of origin. In summary,

consumers are influenced by the country of origin when they choose between products

that belong to the same group.

Table 5.3 Hypothesis testing for model selection Model Log likelihood

value Free parameters ( ) ( )( )θθ ~ˆ2 LL − a

Equation (4.20) 4785.67 24 298.24***

Equation (4.22) 4813.17 39 243.24***

Equation (4.1) 4934.79 171

a Twice the difference between the log likelihood value for the unconstrained model, ( )θ̂L , and the

log likelihood value for the constrained model, ( )θ~L . *** The chi-square critical value is at the 1% significance level.

Block-wise Dependence and Uniform Substitute Hypothesis

The hypothesis of block-wise dependence states that the specific cross price effect

( )ijν between any two products in two different product groups is the same for all pairs of

products in the two groups. The uniform substitute hypothesis states that the specific

cross price effect ( )ijν between any two products in the same product is the same for all

pairs of products within that group.

Combining the two null hypotheses, the new null hypothesis which corresponds to

the block-wise dependence uniform substitute relationship can be restated as

ghij avH =:0 , gSi∈ , hSj∈ and hg ≠ ; and kvir = for any gSri ∈, .

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ghijA avH ≠: , gSi∈ , hSj∈ and hg SS ≠ ; and kvir ≠ for any gSri ∈, .

The test for the hypothesis of block-wise dependence and uniform substitution

involves a comparison between the block-wise uniform substitute-Rotterdam model

(4.22) and the relative price version of the Rotterdam model (4.1). The likelihood value

of (4.22) is 4813.17 with 39 degrees of freedom while the value of (4.1) is 4934.79 with

171 degrees of freedom (Table 5.3). The value of the model chi-square is 243.24 which

is greater than the critical chi-square value at 1% probability level. Therefore, we reject

the null hypothesis, and conclude that the competition between products in different

groups is not the same for all pairs of products in the two groups the change in marginal

utility of a dollar spent on a product in one product group caused by an extra dollar spent

on another product in another product group is not the same for all pairs of products in

the two groups. In other words, the competition between product i of group g and

product j of group h is not the same as that of product i and product l of group h since

the change in marginal utility of product i , caused by an extra dollar spent on product j

is not the same as that of the change in marginal utility of a dollar spent on product i

caused by an extra dollar spent on product l . For example, an extra dollar spent on U.S.

orange juice j , affects the marginal utility of another dollar spent on Thai pineapple

juice i differently than does it affect the marginal utility of a dollar spent on the

Philippines pineapple juice. In other words, the effect of the change in price of U.S.

orange juice on the demand for Thai pineapple juice is not the same as that of the effect

on the demand for the Philippines pineapple juice. This implies that the country of origin

of the pineapple juice makes a difference when a consumer decides to buy orange and

pineapple juices.

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Furthermore, we can conclude that the change in marginal utility of a dollar spent

on a product caused by an extra dollar spent on another product is not the same for all

pairs of products within the same group. The country of origin makes a difference in

one’s decision to choose between products that belong to the same product group. For

example, the change in marginal utility of a dollar spent on U.S. orange juice i , caused

by an extra dollar spent on Brazilian orange juice r is not the same as that of the change

in marginal utility of a dollar spent on U.S. orange juice i caused by an extra dollar spent

on the ROW orange juice, s . This implies that consumers are influenced by the country

of origin and thus decide to buy orange juice based on the country of origin. In summary,

the country of origin is taken into account by consumers when they choose between

products that belong to different product groups and also when they choose between

products that belong to the same product group.

Therefore, based on the results of the likelihood ratio test which rejected both

restricted models (Table 5.3) the relative price version of the Rotterdam model (4.1) is

chosen to best describe the import data of Japan’s import of fruit juices.

The relative Price Version of the Rotterdam Model

Since the relative price version of the Rotterdam model does not have any

restriction within or across the price coefficients, individual products are competing with

each other based on the country of origin. In other words, it allows investigating the

relationship between individual products based on the country of origin of the product.

For example, we can investigate the relationship between apple juice from China and

orange juice from U.S.

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Parameter Estimates

Marginal expenditure shares Results indicate that the marginal expenditure

shares are all positive except for those of the Israel’s grapefruit juice and the ROW

pineapple juice (Table 5.4). However, the coefficient of the Israelis grapefruit juice is not

statistically significant. The largest share of the increase in marginal expenditure on

imported fruit juices goes to Brazilian orange juice (70%) followed by that of the ROW

apple juice (8%). This is consistent with the average expenditure shares since the

Brazilian orange juice (25%) and the ROW apple juice (17%) have the first and second

highest average expenditure shares (Table 5.1). Japanese imports of U.S. orange juice

grapefruit and apple juice receive only 3-4% of the increase in marginal expenditures.

Except for apple juice and grape juice, imports of fruit juices from ROW receive less than

one percent of each dollar increase in expenditures.

Table 5.4 Marginal expenditure shares of imported fruit juices in Japan Product Estimates SE U0.S0. oranges 0.0337*** 0.0100 Brazilian oranges 0.6997*** 0.0373 ROW oranges 0.0033 0.0058 U0.S0. grapefruits 0.0441*** 0.0078 Israelis grapefruits -0.0016 0.0059 ROW grapefruits 0.0051 0.0034 U0.S0. apples 0.04686*** 0.0124 Chinese apples 0.0473** 0.0092 ROW apples 0.0800*** 0.0159 Thai pineapples 0.0044* 0.0023 Philippine p0. apples 0.0024 0.0022 ROW pineapples -0.0073** 0.0036 U0.S0. grapes 0.0080 0.0076 Argentinean grapes 0.0017 0.0024 ROW grapes 0.0188*** 0.0066 Israelis other citrus 0.0045 0.0032 Italian other citrus 0.0019 0.0027 ROW other citrus 0.0064 0.0041 *** (**)* significance at 1%, 5% and 10%

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Price effects. Price effects are described here by both relative and Slutsky price

coefficients. The Slutsky price coefficients ijπ can be derived from relative (Frisch-

deflated) price coefficients ijv and marginal value shares iθ using jiijij v θφθπ −= ,

where φ is the coefficient of income flexibility.

The Slutsky price coefficients ( )ijπ are the sum of the specific ijv and general

substitution effects ( )jiθφθ− . The Slutsky price coefficients ijπ measure the total

substitution effect of a change in the thj price on the demand for the thi product or,

equivalently, the effect of such a change when real income remains constant. The

relative price coefficients measure the specific substitution effect which accounts for the

n price changes on the demand for the thi product, or equivalently, the effect of such a

change when the marginal utility of income remains constant. The general substitution

effect ( )jiθφθ− , which serves as a deflator of the specific substitution effect by

transforming the absolute prices into relative prices, accounts for the Frisch price index

changes on the demand for the thi product.

If the relative price coefficients ijv and jiv are both positive, it means that an

increase in the relative price of either product raises the demand for the other, and thus

the two products are called specific substitutes. Similarly, if ijv and jiv are both negative,

it means that an increase in the relative price (opportunity cost) of either product reduces

the demand for the other, or thus the two products are called specific complements.

The Hicks’s definitions of net substitutes and net complements are based on the

signs of ijπ . The sign of the parameter ijπ determines if products i and j are net

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complements 0<ijπ or net substitutes 0>ijπ . In terms of the Slutsky

equation, ( ) ( )mqqpqpq jisijij ∂∂−∂∂=∂∂ , if the substitution term, ( ) 0>∂∂sij pq for

net (or Hicksian) substitutes, and ( ) 0<∂∂sij pq for net (or Hicksian) complements.

While the Slutsky price coefficients provide the net substitution effects when real

income remains constant, the relative price coefficients provide the same effects when the

marginal utility of income remains unchanged. The concepts of net substitutes and

complements focus solely on the substitution effects.

The statistically significant relative and Slutsky cross price coefficients are

presented in Table 5.5. Most of these products are substitutes. The difference between

the coefficients of the relative and absolute price coefficients in terms of magnitude is

small. This implies that the general substitution effect is small. The general substitution

effect is concerned with the competition of all products for an extra dollar of the

consumer’s income.

Contrary to expectation, the cross price effects of products that belong to the same

group are not necessarily greater than the cross effects of products that belong to different

product groups. For example, the cross price effect of U.S. grapefruit/ROW grapefruit

juice is smaller than that of U.S. grapefruit /U.S apple juice. Furthermore, products that

belong to the same product group are not necessarily substitutes. For example, U.S.

apple/ROW apple that belong to the same product group are complements.

Based on the cross price effects of substitute products, we can identify the market

structure of fruit juice in Japan (Figure 5.6), showing that there are both direct and

indirect competitions based on the country of origin. Recall that the direct competition

refers to the competition between products within the same juice group (e.g., orange juice

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group) while the indirect competition refers to the competition between products in

different juice groups (e.g., orange juice and apple juice). Except for grape juice, there is

no direct competition in Japan’s fruit juice market. The indirect competition appears to

be more important than the direct competition in Japan’s fruit juice market.

Table 5.5: Parameter estimates of cross prices of fruit juices in Japan Relative price coefficients Slutsky coefficients Products

Estimates SE Estimates SEU.S. orange/Brazilian orange 0.0395 0.0296 0.0822*** 0.0259U.S. orange/ROW grapefruit -0.0089** 0.0040 -0.0086** 0.0040U.S. orange/U.S. apple 0.0309** 0.0126 0.0338*** 0.0128U.S. orange/Philippines pineapple 0.0087** 0.0044 0.0088** 0.0044U.S. orange/Israelis citrus -0.0158** 0.0062 -0.0155** 0.0062U.S. orange/ROW citrus -0.0107** 0.0052 -0.0103** 0.0052Brazilian. orange/Chinese apple -0.0701*** 0.0236 -0.0101 0.0207Brazilian orange/ROW apple -0.1769*** 0.0402 -0.0754** 0.0354Brazilian orange/ROW p. apple 0.0304*** 0.0099 0.0211** 0.0085Brazilian orange/Israelis citrus 0.0076 0.9335 0.0134* 0.0080ROW orange/U.S apple 0.0129** 0.6936 0.0132* 0.0069ROW orange/ROW apple 0.0216** 0.0103 0.0221** 0.0102ROW orange/Argentinean grape 0.0036* 0.0022 0.0036* 0.0022U.S. grapefruit/ROW grapefruit 0.0102*** 0.0030 0.0106*** 0.0030U.S. grapefruit/U.S. apple 0.0230** 0.0096 0.0267*** 0.0096U.S. grapefruit/Thai. pineapple -0.0188*** 0.0035 -0.0185*** 0.0035U.S. grapefruit/Philippines pineapple -0.0146*** 0.0034 -0.0144*** 0.0034U.S. grapefruit/U.S. grape -0.0161* 0.0091 -0.0155* 0.0091U.S. grapefruit/ROW grape 0.0194** 0.0095 0.0209** 0.0095Israelis grapefruit/Italian citrus 0.00467** 0.0020 0.0046** 0.0020ROW grapefruit/Italian citrus -0.0043*** 0.0013 -0.0043*** 0.0013U.S. apple/ROW apple -0.0445** 0.0178 -0.0377** 0.0176U.S. apple/Philippines pineapple 0.00649** 0.0031 0.0066** 0.0031U.S. apple/ROW pineapple -0.0143*** 0.0046 -0.0149*** 0.0046U.S. apple/Argentinean grape -0.0177*** 0.0035 -0.0176*** 0.0035U.S. apple/Israelis citrus -0.0127*** 0.0045 -0.0123*** 0.0045U.S. apple/ROW citrus 0.0097** 0.0047 0.0103** 0.0047Chinese apple/ROW pineapple -0.0066 0.0043 -0.0072* 0.0042Chinese apple/U.S. grape 0.0211** 0.0087 0.0218** 0.0087ROW apple/Israelis citrus 0.0127* 0.0080 0.0133* 0.0079Philipp. pineapple/Argentinean grape 0.0050*** 0.0019 0.0050*** 0.0019Philipp. pineapple/ROW grape 0.0069* 0.0039 0.0070* 0.0039Philipp. pineapple/Israelis citrus 0.00477** 0.0021 0.0047** 0.0021ROW pineapple/Argentinean grape 0.0055*** 0.0017 0.0054*** 0.0017U.S. grape/Argentinean grape 0.0108** 0.0043 0.0108** 0.0043U.S. grape/ROW citrus 0.0085** 0.0039 0.0086** 0.0039*** (**)* significance at 1%, 5% and 10%

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Table 5.6 Market structure of fruit juices in Japan Orange Grapefruit Apple Pineapples Grapes Other citrus Product Country

U.S. Brazil U.S. Israel U.S. China Thailand

Philippine

U.S. Argentina

Israel Italy

U.S.

SS SS CC

Orange Brazil

CC

U.S. SS CC CC CC

Grapefruit Israel SS

U.S. SS SS SS CC CC

Apple China

CC SS

Thailand

CC

Pineapple Philippines

SS CC SS SS SS

U.S.

CC SS S

grape Argentina

CC SS SS S

Israel CC CC CC SS Other citrus Italy SS

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Results also indicate that the relative price coefficients and the Slutsky own price

coefficients are all negative and significantly different from zero except for the ROW

apple juice (Table 5.7). Contrary to expectation, the own price coefficient of the ROW

apple juice is positive but not statistically significant. The negative signs are consistent

with demand theory since they ensure the negativity of the own substitution effect.

Table 5.7 Parameter estimates of own prices of fruit juices in Japan Relative price coefficients ( )iiv

Slutsky price coefficients ( )iiπ

Juice

Estimate SE Estimate SE

U.S. oranges -0.1139*** 0.0222 -0.1118*** 0.0224 Brazilian oranges -0.9667*** 0.1275 -0.0791 0.0861 ROW oranges -0.0469*** 0.0053 -0.0469*** 0.0053 U.S. grapefruits -0.0471*** 0.0131 -0.0436*** 0.0131 Israelis grapefruits -0.0142*** 0.0045 -0.0142*** 0.0045 ROW grapefruits -0.0079*** 0.0015 -0.0078*** 0.0016 U.S. apples -0.0308* 0.0177 -0.0268 0.0180 Chinese apples -0.0439*** 0.0135 -0.0398*** 0.0134 ROW apples 0.0116 0.0383 0.0233 0.0371 Thai pineapples -0.0095*** 0.0021 -0.0095*** 0.0021 Philippine pineapples -0.0231*** 0.0020 -0.0231*** 0.0020 ROW pineapples -0.0057** 0.0027 -0.0057** 0.0027 U.S. grapes -0.0523*** 0.0126 -0.0522*** 0.0126 Argentinean grapes -0.0059 0.0038 -0.0058 0.0038 ROW grapes -0.0409*** 0.0149 -0.0402*** 0.0149 Israelis other citrus -0.0221*** 0.0042 -0.0220*** 0.0042 Italian other citrus -0.0202*** 0.0044 -0.0202*** 0.0044 ROW other citrus -0.0239*** 0.0026 -0.0238*** 0.0026

*** (**)* significance at 1%, 5% and 10% Expenditure Elasticities

The value of income flexibility is estimated to be φ =-1.8126. The reciprocal of

this coefficient, which is the value of the income elasticity of the marginal utility of

income is φ1 = -0.5517. This estimate is consistent with the estimates of Frisch (1959)

for the richest section of the population. According to Frisch (1959), a value of φ1 =-0.7

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is for the better off part of the population. Since Japanese consumers are among the

richest in the world, a value of φ1 = -0.5517 obtained in this study is a reasonable

estimate for Japan.

The expenditure elasticities are calculated at the sample means of expenditure

shares of the respective imported fruit juices using the equation ii wθη = where iθ is

the marginal value share of product i and iw is the average value share of the same

product. Expenditure elasticities of imported products are useful to provide guidance for

marketing strategies and policy making in exporting countries.

The estimates of the expenditure elasticities are positive except for those of the

Israelis grapefruit juice and the ROW pineapple juice (Table 5.8). However, the

expenditure elasticity of Israel’s grapefruit juice is statistically insignificant while that of

the ROW pineapple juice is statistically significant. Thus, we can conclude that the

Israelis grapefruit juice is not an inferior product while that of the ROW pineapple juice

is an inferior product.

Among the 18 fruit juices, only the demand for Brazilian orange juice is

expenditure elastic (2.7522). All four major fruit juices (orange, grapefruit, apple and

grape juices) that the U.S. exports to Japan are expenditure inelastic, implying that there

is less preference for the U.S. juices. The expenditure elasticities of U.S. exports range

from 0.1302 for grape juice to 0.8252 for apple juice. The demand for these products

exported by the rest of the world is also expenditure inelastic.

The high expenditure elasticity of Brazilian orange juice and low expenditure

elasticities of U.S. and the ROW products is not surprising given that Brazil’s share of

the total import expenditure is very high compared to that of other countries. The

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average expenditure share of Brazilian orange juice is 25% while that of U.S. ranges from

5% for apple juice to 8% for grapefruit juice (Table 5.1). The average expenditure share

of fruit juices imported from the ROW is the smallest except for that of apple juice,

which accounts for about 17% of the total import expenditure on imported fruit juices.

The major exporting country of apple juice in the category of the ROW is Austria.

Table 5.8 Expenditure elasticity estimates of fruit juices in Japan Product Estimate SE

USA orange 0.4654*** 0.1390 Brazil orange 2.7525*** 0.1467 ROW orange 0.1047 0.1789 USA grapefruit 0.5463*** 0.0967 Israel grapefruit -0.0630 0.2300 ROW grapefruit 0.4603 0.3115 USA apple 0.8252*** 0.2189 Chinese apple 0.6504*** 0.1267 ROW apple 0.4842*** 0.0963 Thailand pineapple 0.4048* 0.2158 Philippines pineapple 0.3212 0.2954 ROW pineapple -0.8262** 0.4060 USA grape 0.1301 0.1226 Argentina grape 0.1921 0.2670 ROW grape 0.2912*** 0.1031 Israel other citrus 0.2065 0.1491 Italy other citrus 0.1153 0.1582 ROW other citrus 0.2578 0.1649

*** (**)* significance at 1%, 5% and 10%

The high expenditure elasticity may imply that there is a strong preference for

Brazilian orange juice, and that it is a luxury product. It also implies that as expenditures

on imported fruit juice increases, consumers change their consumption of Brazilian

orange juice more, in terms of percentage, than they change their consumption of the

same juice imported from the U.S. or the rest of the world. Furthermore, these results

have important implications for exporting countries in terms of making export decisions

in light of the expansion and contraction of the Japanese market for imported fruit juices

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because of the change in expenditure. Under a situation where the Japanese market for

imported fruit juices expands because of an increase in expenditure, Brazil will become

much better off. This is because as the Japanese market for imported fruit juices expands

because of increasing expenditure, Brazilian orange juice market share will increase more

than proportionately. Other Exporters will not be as well off since they are expenditure

inelastic.

Given that Brazilian orange juice makes up the larger proportion of the total

imports of fruit juices in Japan, a one percent increase in expenditure on imported fruit

juices results in a far greater increase in actual imports; and, its market share would

increase further upon the expansion of the Japanese market of imported fruit juices over

time. However, under conditions in which the economy goes to recession, or expenditure

growth slows down, Brazil will be worse off because, a given percentage decrease in

expenditure on imported fruit juices results in a far greater decrease in actual imports; and

its market share would decrease further upon the contraction of the market of imported

fruit juices over time because of its larger expenditure elasticity. The fact that recession

has been more frequent in Japan over the past few years requires Brazil to devise an

effective export strategy which takes account of the performance of the economy.

In addition to recession, the growth of population is another major factor

anticipated to affect the demand for imported fruit juices in Japan as a result of its aging

population. The population growth of Japan has turned negative in 2006 (Statistics

Bureau of Japan). With per capita income growing at 2% per annum and assuming that it

will remain constant until 2020, and population growth starting to take negative rate since

2006, the growth of demand for fruit juices imported into Japan is projected (Table 5.9).

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The growth of demand for fruit juice in Japan is positive except for that of Israelis

grapefruit juice over the over the period 2006 through 2014. The demand for Israelis

grapefruit is negative not only due to the population growth but also negative expenditure

elasticity. Products which have positive expenditure elasticity will continue to grow at a

declining rate regardless of the negative growth of population except for U.S. grape juice

and Israelis and Italian other citrus juices. From the result of the simulation, it appears

that grape and other citrus juice will be more affected than the other juices. The demand

for Brazilian orange juices declined from 5.53% in 2005 when the growth of population

was 0.3% to 5.49% in 2006 when the growth of population turned negative. It will

continue to shrink over the period 2006 through 2020 while the demand for U.S. orange

is projected to shrink at 1.12.9 to 0.66% over the same period.

Among U.S. products, apple juice will grow at a higher rate (more than 1%) while

grape juice will grow at the smallest rate (less than 0.25%). These simulations were

made under the assumption that the growth of per capita income will remain constant at

2% per annum over the period 2006 through 2020. The increase in the growth of per

capita income will offset the decrease in population growth so that the decline in the

growth of demand may be checked. If income grows at more than 2%, demand may

increase, though population growth slows down. The prospect of the growth of demand

for fruit juices will depend on the growth of per capita income relative to the decline in

growth of the population. If both move in the same direction, the decline of the growth

rate of demand for fruit juices will be greater.

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Table 5.9 Projected estimates of the growth of demand for fruit juices in Japan Year Population

growth rate

U.S. oranges

Brazilian Oranges

U.S. grape fruits

Israelis grape- fruit

U.S. apples

Chinese apples

Thai pine apple

Philipp. p. apples

U.S grapes

Argenti- nean grapes

Israelis citrus

Italian citrus

2005 0.03 0.96 5.53 1.12 -0.09 1.68 1.33 0.83 0.67 0.29 0.41 0.44 0.26 2006 -0.01 0.92 5.49 1.08 -0.13 1.64 1.29 0.79 0.63 0.25 0.37 0.4 0.22 2007 -0.04 0.89 5.46 1.05 -0.16 1.61 1.26 0.76 0.6 0.22 0.34 0.37 0.19 2008 -0.07 0.86 5.43 1.02 -0.19 1.58 1.23 0.73 0.57 0.19 0.31 0.34 0.16 2009 -0.10 0.83 5.40 0.99 -0.22 1.55 1.20 0.7 0.54 0.16 0.28 0.31 0.13 2010 -0.13 0.80 5.37 0.96 -0.25 1.52 1.17 0.67 0.51 0.13 0.25 0.28 0.10 2011 -0.16 0.77 5.34 0.93 -0.28 1.49 1.14 0.64 0.48 0.10 0.22 0.25 0.07 2012 -0.19 0.74 5.31 0.90 -0.31 1.46 1.11 0.61 0.45 0.07 0.19 0.22 0.04 2013 -0.22 0.71 5.28 0.87 -0.34 1.43 1.08 0.58 0.42 0.04 0.16 0.19 0.01 2014 -0.25 0.68 5.25 0.84 -0.37 1.40 1.05 0.55 0.39 0.01 0.13 0.16 -0.01 2015 -0.28 0.65 5.22 0.81 -0.40 1.37 1.02 0.52 0.36 -0.01 0.10 0.13 -0.04 2016 -0.31 0.62 5.19 0.78 -0.43 1.34 0.99 0.49 0.33 -0.04 0.07 0.10 -0.07 2017 -0.35 0.58 5.15 0.74 -0.47 1.30 0.95 0.45 0.29 -0.08 0.03 0.06 -0.11 2018 -0.38 0.55 5.12 0.71 -0.50 1.27 0.92 0.42 0.26 -0.11 0.00 0.03 -0.14 2019 -0.4 0.53 5.10 0.69 -0.52 1.25 0.90 0.40 0.24 -0.13 -0.01 0.01 -0.16 2020 -0.43 0.50 5.07 0.66 -0.55 1.22 0.87 0.37 0.21 -0.16 -0.04 -0.01 -0.19

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Own-price Elasticities

In order to assess the responsiveness of Japan’s imports to changes in prices, two

types of own-price elasticities (uncompensated and compensated) are calculated using

equation ⎟⎟⎠

⎞⎜⎜⎝

⎛−=

i

ij

i

ijuij w

ww

θπε and equation ⎟⎟

⎞⎜⎜⎝

⎛=

i

ijcij w

πε , respectively, where ijπ is the

Slutsky price coefficient.

Uncompensated (Marshallian) own price elasticity of imported juice i indicate

the percentage change in quantity demanded of imported juice i resulting from a one

percent change in its own price, holding nominal expenditures on imported juices

constant. Compensated (Slutsky/Hicksian) own price elasticity of juices i indicates the

percentage change in quantity demanded of juice i resulting from a one percent change

in its own price, holding real expenditures on imported juices constant. The

uncompensated price elasticities provide the responsiveness of demand resulting from

both substitution and income effects of a price change while the compensated price

elasticities would provide the responsiveness of demand resulting from the substitution

effect of a price change net of the income effect.

Results indicate that both uncompensated and compensated own price elasticities

of the demand for fruit juices in Japan are all negative and statistically different from zero

except for the ROW apple juice (Table 5.10). Among the 18 fruit juices, four fruit juices

are price elastic and two are unitary price elastic. These are Philippine pineapple juice,

U.S. orange juice, the ROW orange juice, Italian other citrus juice, Israelis other citrus

juice and Brazilian orange juice. Of these, the demand for the Philippines pineapple juice

is the most price elastic (-3.0543) followed by that of the U.S. orange juice (-1.5774), the

ROW orange juice (-1.4521), and Italian other citrus juice (-1.1745). The demand for

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Brazilian orange juice (-1.0109) and Israelis other citrus juice (-1.0039) are unitary price

elastic.

Table 5.10 Own price elasticities of fruit juices in Japan Uncompensated own

price elasticities Compensated own price

elasticities Product

Estimate SE Estimate SE USA orange -1.577*** 0.3080 -1.5437*** 0.3100 Brazil orange -1.010*** 0.3404 -0.3112 0.3387 ROW orange -1.452*** 0.1649 -1.4487*** 0.1648 USA grapefruit -0.5835*** 0.1625 -0.5394*** 0.1624 Israel grapefruit -0.5453*** 0.1771 -0.5469*** 0.1762 ROW grapefruit -0.7108*** 0.1429 -0.7056*** 0.1435 USA apple -0.5191* 0.3150 -0.4722 0.3171 Chinese apple -0.5948*** 0.1848 -0.5474*** 0.1842 ROW apple 0.0609 0.2284 0.1410 0.2247 Thailand pineapple -0.8758*** 0.1945 -0.8714*** 0.1946 Philippines P. Apple -3.054*** 0.2731 -3.051*** 0.2730 ROW pineapple -0.6296** 0.3100 -0.6370** 0.3103 USA grape -0.8484*** 0.2029 -0.8404*** 0.2029 Argentina grape -0.6447 0.4223 -0.6430 0.4226 ROW grape -0.6403*** 0.2301 -0.6215*** 0.2303 Israel other citrus -1.003*** 0.1928 -0.9994*** 0.1925 Italy other citrus -1.1745*** 0.2567 -1.1725*** 0.2562 ROW other citrus -0.9584*** 0.1061 -0.9520*** 0.1060 *** (**)* significance at 1%, 5% and 10%

Although the absolute value of uncompensated price elasticities of most of the

fruit juices are higher than that of the respective compensated price elasticities, the

magnitude of difference between the two elasticities is very small. Some notable

exceptions are Brazilian orange juice, U.S. orange juice, U.S. grapefruit juices, and U.S.

apple juice. These products have a relatively larger income effect. Suffice to mention

the high income elasticity of the Brazilian orange juice. The uncompensated price

elasticity of Brazilian orange juice is -1.01096 while that of compensated price elasticity

is -.311240. This large difference is due to a large income effect. This is apparent in the

large income elasticity of the Brazilian orange juice (2.7522). Based on the magnitude of

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differences between the two elasticities, one can see which products have a relatively

larger income effect.

When commodities have elastic demand, price discounting can be an effective

tool to expand exports and increasing total revenue for the exporters. Countries which

can benefit from expanding their exports through reducing prices are U.S. (orange juice),

Brazil (orange juice), ROW (orange juice), Philippines (pineapples), Israel (other citrus)

and Italy (other citrus). Since the demand for other juices from other countries including

U.S. (grapefruit, apple, grape juices) are price inelastic, export supply expansion through

price-oriented promotional measures, trade negotiations or other marketing activities that

involve reduction of prices will result in a reduction of total revenue and a relatively

smaller increase in quantity demand than countries with an elastic demand.

Cross-price Elasticities

Like the case with own price elasticities, two types of cross-price elasticities,

uncompensated and compensated, were calculated. The uncompensated (Marshallian)

cross-price elasticity of product i with respect to product j provides the percentage

change in the quantity of product i demanded resulting from a one percent change in the

price of product j , holding nominal expenditures on imported juices constant. The

Slutsky (compensated) cross-price elasticity of product i with respect to product j

indicates the percentage response in the quantity of product i demanded resulting from a

one percent change in the price of product j , holding real expenditures on imported

fruits constant. The elasticities were determined at the mean values of expenditure shares

over the period December, 1995 to May, 2005.

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Results indicate that more compensated cross price elasticities are statistically

significant than uncompensated price elasticities, and most products are substitutes

(Tables B-1 and B-2). This is consistent with Hick’s second law of demand.

Since the uncompensated price elasticities are not net of income effects, they

don’t reflect the true substitution relationship. The uncompensated cross price elasticities

include both substitution and income effects and determines if two products are gross

substitutes and complements. Net substitutes and complements satisfy symmetry in the

sense that it is not possible for 1q to be a substitute to 2q and for 2q to be a complement to

1q at the same time. Symmetry of sign and magnitude does not hold in gross substitutes

and complements since it is possible for 1q to be a substitute to 2q and for 2q to be a

complement to 1q at the same time. Notice that net refers to compensated demand (and

thus confines itself to the substitution effect), while gross refers to uncompensated

demand. Net substitute products become gross complements if the income effect is both

adverse and large enough. The undesirable characteristic of the gross substitutes and

complements is that they are asymmetric.

The compensated price elasticities, which are of income effects, are chosen to

discuss the substitution and complementary relationships. They determine if two

products are net substitute and complements. Net substitutes and complements are

symmetric. The whole set of the estimates of uncompensated and compensated price

elasticities are presented Tables B-1 and B-2 which provide different categories of

products-gross and net substitutes, gross and net complements, gross complements and

net substitutes and gross substitutes and net complements.

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Gross and net substitutes have positive and statistically significant uncompensated

and compensated cross price elasticities. Gross and net complements are negative and

statistically significant uncompensated and compensated cross price elasticities. Gross

complements and net substitutes are those products whose uncompensated cross price

elasticities are negative and compensated cross price elasticities are positive while gross

substitutes and net complements are those products whose uncompensated cross price

elasticities are positive and compensated cross price elasticities are negative. Results

indicate that Brazilian orange juice/U.S. grapefruit juice, Brazilian orange juice/U.S.

apple juice, Brazilian orange juice/Thai pineapple juice, Brazilian orange juice/ROW

grape juice, and Brazilian orange juice/ROW other citrus juice are gross complements

and net substitutes (Table B-1). Normally, we expect these products to be net substitutes.

However, they are also gross complements because of the strong income effect of the

Brazilian orange juice. In other words, when the prices of U.S. grapefruit juice, U.S.

apple juice, Thai pineapple juice, ROW grape juice and ROW other citrus juice fall, the

substitution effect may be so small that the consumer purchases more of Brazilian orange

juice and less of the other juices.

The estimates of the cross price elasticities of net substitutes and net complements

are presented in Tables 5.11 and 5.12. Products which are net substitutes and thus belong

to the same market structure include U.S. orange juice/Brazilian orange juice and U.S.

orange juice/Philippines pineapple juice, U.S. apple juice/Philippines pineapple juice

(Table 5.11). Products which have complementary relationship include Israelis grapefruit

juice and Thai pineapple juice (Table 5.12).

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A decrease in the price of Brazilian orange juice has a larger negative effect on

the quantity demanded of U.S. orange juice. However, the decrease in the price of U.S.

orange juice has a very small negative effect on the demand for Brazilian orange juice.

This is not unexpected given that Brazil has the highest market share (25%) in Japan’s

market. Because of its high market share, it can influence the juice market in Japan.

However, since the demand for Brazilian orange juice is compensated price inelastic and

less uncompensated price elastic than that of U.S. orange juice, Brazil does not have a

reason to decrease the price of its orange juice. The benefit to Brazil comes mainly from

the increase in the level of income because of its high income elasticity.

Another important product to which U.S. orange juice is a substitute is the

Philippines pineapple juice. A decrease in the price of U.S. orange juice has a larger

negative effect on the quantity demanded of the Philippines pineapple juice while a

decrease in the price of the Philippines pineapple juice has a very small negative effect on

the demand for U.S. orange juice. This implies that the U.S. may take some market share

from the Philippines pineapple juice should the price of the Philippines pineapple juice

remain constant. Nonetheless, given that the demand for both U.S. orange juice and the

Philippines pineapple juice are price elastic, both have reasons to decrease price to raise

total sales. The move by both countries to decrease price will positively impact the

demand for their respective products.

Similarly, the U.S. orange juice is also a substitute to U.S. apple juice, which, in

turn, is a substitute to U.S. grapefruit juice, and vice versa. U.S. grapefruit juice is also a

substitute to the ROW grapefruit juice. Since all of them are price inelastic, the change in

price of one product will not have a big impact on the demand for other product.

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Table 5.11 Cross-price elasticity estimates of substitutes Uncompensated cross price

elasticity Compensated cross price

elasticity Products

Estimate SE Estimate SE US orange/Brazilian orange 1.0173*** 0.3634 1.1356*** 0.3581 US orange/U.S. apple 0.4404*** 0.1756 0.4668*** 0.1768 US orange/Philipp. pineapple 0.1186** 0.0612 0.1221** 0.0612 Brazilian orange/U.S. oranges 0.1242 0.1021 0.3236*** 0.1020 Brazilian orange/ROW pineapple 0.0583* 0.0334 0.0830** 0.0334 ROW orange/U.S. apple 0.4038* 0.2144 0.4097* 0.2157 ROW orange/ROW apple 0.6669** 0.3216 0.6842** 0.3160 ROW orange/Argent. grape 0.1121* 0.0696 0.1131* 0.0696 U.S. grapefruit/ROW grapefruit 0.1254*** 0.0380 0.1315*** 0.0382 U.S. grapefruit/U.S. apple 0.3001*** 0.1184 0.3311*** 0.1191 U.S. grapefruit/ROW grapes 0.2235* 0.1183 0.2589** 0.1184 Israelis g. fruit/Italian citrus 0.1808** 0.0779 0.1797** 0.0776 ROW grapefruit/U.S. grapefruit 0.9143*** 0.2781 0.9515*** 0.2769 U.S. apples/U.S. oranges 0.5358** 0.2246 0.5955*** 0.2256 U.S. apples/ROW. orange 0.2070* 0.1235 0.2338* 0.1231 U.S. apples/U.S. grapefruit 0.4047** 0.1706 0.4714*** 0.1695 U.S. apples/Philippines pineapple 0.1116** 0.0558 0.1179** 0.0557 U.S. apples/ROW citrus 0.1614* 0.0847 0.1821** 0.0844 Chinese apple/U.S. grape 0.2601** 0.1198 0.3005** 0.1195 ROW apple/ROW orange 0.1184* 0.0619 0.1341** 0.0619 ROW apple/Israelis other citrus 0.0703 0.0480 0.0810* 0.0479 Philippines pineapple /U.S. orange 1.1434** 0.5806 0.0810* 0.0479 Philippines pineapple /U.S. apple 0.8645** 0.4145 1.166** 0.5846 Philippines pineapple/Argentinean grape 0.6659*** 0.2540 0.8828** 0.4171 Philippines pineapple/ROW grape 0.9049* 0.5209 0.6688*** 0.2541 Philippines pineapple/Israelis citrus 0.6247** 0.2798 0.9257* 0.5210 ROW pineapple/Brazilian orange 2.5687*** 0.9605 2.3586** 0.9501 ROW pineapple/Argentinean grape 0.6218** 0.1958 0.6143*** 0.1959 U.S. grape/Chinese apple 0.3425** 0.1406 0.3520** 0.1400 U.S. grape/Argentinean grape 0.1731** 0.0696 0.1743** 0.0696 U.S. grape/ROW citrus 0.1362** 0.0636 0.1395** 0.0636 Argentinean grape/ROW orange 0.3934* 0.2461 0.3996* 0.2461 Argentinean grape/Philipp. pineapple 0.5516*** 0.2103 0.5531*** 0.2102 Argent. grape/ROW pineapple 0.5975*** 0.1909 0.5992*** 0.1911 Argent. grape/U.S. grape 1.1695** 0.4713 1.1815** 0.4718 ROW grape/U.S. grapefruit 0.2995** 0.1479 0.3231** 0.1478 ROW grape/Philipp. pineapple 0.1061** 0.0610 0.1083* 0.0609 Israelis other citrus /Brazilian orange 0.5567 0.3710 0.6092* 0.3666 Israelis other citrus /ROW apple 0.5721 0.3642 0.6062* 0.3585 Israelis other citrus /Philipp. pineapple 0.2154** 0.0960 0.2169** 0.0959 Italian other citrus /Israelis grapefruit 0.2672** 0.1171 0.2702** 0.1167 ROW other citrus /U.S. apple 0.3982** 0.1902 0.4129** 0.1914 ROW other citrus /U.S. grape 0.3300** 0.1583 0.3460** 0.1579 *** (**)* significance at 1%, 5% and 10%

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A decrease in the price of Brazilian orange juice has a larger negative effect on

the quantity demanded of the ROW pineapple juice. However, the decrease in price of

the ROW pineapple juice has a very small negative effect on the demand for Brazilian

orange juice. Nonetheless, given that the demand for Brazilian orange juice is

compensated price inelastic, the decrease of Brazilian orange juice is disadvantageous to

both Brazil and the ROW. This is because consumers don’t significantly increase the

consumption of Brazilian orange juice in spite of price decrease. The best option for both

countries is to increase price. This will, however, benefit the ROW more if Brazil

increases the price of its orange juice.

Similarly, a decrease in the price of U.S. grape juice has a larger negative effect

on the quantity demanded of Argentinean grape juice. However, the decrease in price of

the Argentinean grape juice has a very small negative effect on the demand for U.S.

grape juice. Nonetheless, given that the demand for grape juice from both countries is

price inelastic, the move by either country to decrease the price of its grape juice is

disadvantageous to both of them. This is because consumers don’t significantly increase

the consumption of grape juice in spite of a decrease in the price. Hence, the product

option for both countries is to raise price. This will, however, benefit Argentina more if

the U.S. increases the price of its grape juice.

Given that most of the imported juices are price inelastic, most exporters can’t

increase their market share at the expense of their rivals through reducing prices. Some

notable exceptions are the Philippines pineapple juice, U.S. and ROW orange juice. In

conclusion, product differentiation/promotion appears to be a better option to increase

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market share. Product differentiation will provide exporters with some monopolistic

power over their products.

Table 5.12 Cross-price elasticity estimates of complements Uncompensated cross price

elasticity Compensated cross price

elasticity Products

Estimates SE Estimates SE U.S. orange/ROW grapefruit -0.1246** 0.0560 -0.1194** 0.0563 U.S. orange/Israelis citrus -0.2249*** 0.0865 -0.2146** 0.0862 U.S. orange/ROW citrus -0.1548** 0.0730 -0.1431** 0.0729 Brazilian orange/ROW orange -0.1598*** 0.0506 -0.0706 0.0503 Brazilian orange/Chinese apple -0.2401*** 0.0823 -0.0398 0.0815 Brazilian orange/ROW apple -0.7516*** 0.1433 -0.2968** 0.1395 Brazilian orange/U.S. grape -0.2100*** 0.0720 -0.0389 0.0712 Brazilian orange/ROW citrus -0.0835** 0.0360 -0.0145 0.0358 U.S. grapefruit/Thai pineapple -0.2349*** 0.0436 -0.2289*** 0.0437 U.S. grapefruit/Philippines pineapple -0.1826*** 0.0430 -0.1785** 0.0430 U.S. grapefruit/U.S. grape -0.2259** 0.1127 -0.1920* 0.1126 ROW. grapefruit/U.S. orange -0.8079** 0.3634 -0.7745** 0.3652 ROW. grapefruit/Italian citrus -0.3978*** 0.1204 -0.3898*** 0.1200 U.S. apple/ROW apple -0.8014** 0.3183 -0.6650** 0.3111 U.S. apple/ROW pineapple -0.2705*** 0.0821 -0.2631*** 0.0822 U.S. apple/Argentinean grape -0.3180*** 0.0629 -0.3105*** 0.0629 U.S. apple/Israelis citrus -0.2350*** 0.0803 -0.2168*** 0.0799 Chinese. apple/ROW p. apple -0.1052* 0.0588 -0.0994* 0.0588 Chinese. apple/ROW grape -0.2106* 0.1205 -0.1684 0.1206 ROW apple/Brazilian orange -0.5797*** 0.2162 -0.4566** 0.2146 ROW apple/U.S. apple -0.2560** 0.1061 -0.2285** 0.1069 Thai pineapple/U.S. grapefruit -1.7249*** 0.3230 -1.6922*** 0.3229 Philippines pineapple/U.S. grapefruit -1.9287*** 0.4587 -1.9027*** 0.4587 ROW pineapple/U.S. apple -1.6233*** 0.5187 -1.6702*** 0.5219 ROW pineapple/Chinese apple -0.7491* 0.4808 -0.8093* 0.4788 U.S. grape/U.S. grapefruit -0.2603* 0.1468 -0.2497* 0.1465 Argentinean grape/U.S. apple -1.9336*** 0.3870 -1.9227*** 0.3894 Israelis other citrus/U.S. orange -0.7189** 0.2810 -0.7040** 0.2829 Israelis other citrus/U.S. apple -0.5692*** 0.2041 -0.5575*** 0.2054 Italian other citrus/ROW grapefruit -0.2533*** 0.0771 -0.2521*** 0.0776 ROW other citrus/U.S. orange -0.4326** 0.2100 -0.4139** 0.2110 *** (**)* significance at 1%, 5% and 10%

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CHAPTER 6 MARKET STRUCTURES AND STRATEGY OPTIONS

Market Structures

This chapter discusses four market structure scenarios:(1) block independence

(direct) with non-uniform substitution; (2) block independence (direct) with uniform

substitution; (3) block-wise dependence with non-uniform substitution; and (4) block-

wise dependence with uniform substitution. They are identified based on the structure of

competition (block independence or block-wise dependence) and degree of product

substitutability (uniform or non-uniform) consistent with the assumptions of consumer

preferences.

Block Independence (Direct) with Non-uniform Substitution

Block independence with non-uniform substitution is a case where competition

between products occurs within the same product group such that the effect of a change

in price of a given product on the demand for another product varies from product to

product. This means, for example, that the effect of a change in price of the ROW orange

juice on the demand for U.S. orange juice is different from that on the demand for

Brazilian orange juice.

In this market structure, consumers care about the country of origin of the product

because the change in marginal utility of a dollar spent on product i caused by an extra

dollar spent on product j is different from the change in the marginal utility of a dollar

spent on product k caused by an extra dollar spent on product j . This means, for

example, that the change in marginal utility of a dollar spent on Brazilian orange juice

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caused by an extra dollar spent on the ROW orange juice is different from the change in

marginal utility of a dollar spent on the U.S. orange juice caused by an extra dollar spent

on the ROW orange juice. This implies that consumers may pay a different price for

products of the same group since they perceive one product as differentiated from the

other.

Block Independence (Direct) with Uniform Substitution

Block independence with uniform substitution is similar to the block

independence with non-uniform substitution in the fact that the competition is occurring

within the same product group. However, unlike the case with the block independence

with non-uniform substitution, the effect of a change in price of a given product in this

market structure is the same for all products in the group. This means, for example, that

the effect of a change in the price of the ROW orange juice on the demand for Brazilian

orange juice is the same as that on the demand for U.S. orange juice because the change

in marginal utility of a dollar spent on Brazilian orange juice caused by an extra dollar

spent on the ROW orange juice is the same as that on U.S. orange juice caused by an

extra dollar spent on the ROW orange juice. Since the country of origin does not make a

difference in this market structure, the competition between products is so high that a

slight change in the price of one product will significantly affect the demand for another

product. Consumers only care about prices. They buy a certain product when its price is

lower than the price of the rival product since they perceive all products in the same

group as homogenous.

Block-wise Dependence with Non-uniform Substitution

Block-wise dependence with non-uniform substitution is the case where a product

is competing with another product outside its product group such that the effect of a

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change in price of a product in one group on the demand for another product which

belongs to a different group is the same for all pairs of products in the two groups. This

implies that the competition between any two products in two different groups is so high

that a slight change in the price of one product in one group will significantly affect the

demand for another product in another group. This is because consumers don’t care

about the country of origin of the product when they choose between products that belong

to different product groups. However, when they have to choose between products

within the same group, they consider the country of origin of the product. The effect of a

change in the price of a product in one group on the demand for another product within

the same group is different for all pairs of products within that group.

The competition in the block-wise dependent non-uniform substitution market

structure can be described in such a way that the effect of, for example, a change in price

of U.S. orange juice on the demand for Thai pineapple juice is the same as that of a

change in the price of Brazilian orange juice on the demand for the Philippines pineapple

juice. This implies that a slight decrease in the price of the U.S. orange juice will cause

consumers to quickly switch to the Philippines pineapple juice. Conversely, a slight

decrease in the price of Brazilian orange juice causes consumers to switch to the Thai

pineapple juice. It is assumed here that the price of Brazilian orange juice does not

change when the price of the U.S. orange juice decreases or vice versa.

The reason that consumers switch from the Thai pineapple juice to the Philippines

juice or vice versa is that they don’t care about the country of origin of the pineapple

juice. They only care about prices. They can choose to buy one juice if its price is less

than that of the competitors’ price. However, when they choose between products that

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belong to the same group, they consider the country of origin. Consequently, the

competition between products in the same group (either within orange juice or pineapple

juice group) is not as high as is between products in different groups (orange juice versus

pineapple juice). For example, they may consider whether the orange juice is from the

U.S. or Brazil or the ROW when they choose between orange juices because the change

in marginal utility of a dollar spent on Brazilian orange juice caused by another dollar

spent on the ROW orange juice is not the same as the change in marginal utility of a

dollar spent on the U.S. orange juice caused by an extra dollar spent on the ROW orange

juice. The same is true with the pineapple juice in that the change in marginal utility of a

dollar spent on the Philippines pineapple juice caused by another dollar spent on the

ROW pineapple juice is not the same as the change in marginal utility of a dollar spent on

the Thai pineapple juice caused by an extra dollar spent on the ROW pineapple juice.

Consumers are focused not only on price changes. They also consider other physical

attributes. Therefore, they may pay a different price for the same product differentiated

by country of origin since they perceive one product as differentiated from the other.

Block-wise dependence with Uniform Substitution

Block-wise dependence with uniform substitution is similar to the block-wise

dependent with non-uniform substitution market structure in the fact that the competition

occurs between any two products in two different groups such that the effect of a change

in price of a product in one group on the demand for another product in another group is

the same for all pairs of products in the two groups. However, in this market structure,

the effect of a change in price of a product in one group on the demand for another

product within the same group is the same for all pairs of products within that group.

This implies that consumers don’t care about the country of origin of the product when

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they choose between products within the same group. Recall that the county of origin is

important when consumers choose between products within the same group in the case of

block-wise dependent with non-uniform substitution market structure.

Table 6.1 Importance of country of origin in five market structures Country of origin Market structures Models

Between groups Within a group

Product-wise dependence with non-uniform substitution 4.1 Important Important

Block independence with non-uniform substitution

4.9

NA Important

Block independence with uniform substitution

4.20

NA Not important

Block-wise dependence with non-uniform substitution

4.14

Not important Important

Block-wise dependence with uniform substitution

4.22

Not important Not important

Note: NA not applicable

Parameter and Elasticity Estimates in Five Market Structures

Changes in marginal utilities are related to cross price effects as mpupv jij

iij =

where ijv is the specific cross price effects; ip is the price of product i ; iju is the rate of

change of marginal utilities; jp is the price of product j and m is total expenditure.

Hence, the variation in cross price effects between models is explained by the variation in

the rate of changes of marginal utilities. Based on the assumptions of preference

structure associated with the models, we can hypothesize which models will provide

higher cross price effects. Theoretically, the cross price effects of the uniform

substitution models (4.20 and 4.22) should be higher than those of the non-uniform

substitute models (4.9 and 4.14) because the former models subject the products to be

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close substitutes such that extra consumption of one product will have a larger effect on

the marginal utility of another product.

Given that price elasticities are defined as ( )( )ijji qppq ∂∂ where is iq and jp

are the quantity and prices of products, the variation in elasticities between models is

explained by the variation in the response of demand to changes in price ( )ji pq ∂∂ .

Based on the nature and degree of substitutability that the different models impose on

products, we can hypothesize which models will result in higher demand response to

changes in price. In light of this, the uniform substitution models (4.20 and 4.22) should

theoretically result in a higher demand response to changes in prices than the non-

uniform substitute-models (4.9 and 4.14).

Parameter estimates

Results indicate that while only U.S/Argentinean grape juices are substitutes in

the selected market structure discussed in chapter 5, which is (4.1), U.S. orange/Brazilian

orange juice; U.S. grapefruit/Israelis grapefruit; and U.S. grape/Argentinean grape are

substitutes in all the four market structure scenarios (Table 6.2). Though U.S. apple juice

and Chinese apple juice are the same products differentiated by country of origin, there is

no substitution between them in all the five market structures.

Thai/Philippines pineapple juices are substitutes only in the block independence

with non-uniform substitution and block independence with uniform substitution market

structures. Israelis/Italian other citrus juices are substitutes only in the block

independence with uniform substitution market structure.

Grapefruit/apple juices are substitutes only in the block-wise dependent with

uniform substitution market structure. Apples/pineapples, pineapple/other citrus, and

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grape/other citrus juices are substitutes in both the block-wise dependent non-uniform

substitution and the block-wise dependent uniform substitution market structures. The

competition between any two of these products (e.g. U.S. apple juice and Thai pineapple

juice) is so high that a slight change in the price of either product has a significant impact

on the demand for other product. They are competing with each other regardless of the

country of origin. For example, it does not matter whether apple juices are from the U.S.

or China or pineapple juices are from Thailand or the Philippines. If, for example, the

price of U.S. apple juice decreases, the demand for Thai pineapple juice will significantly

decrease. This implies that exporters of these substitute products need to watch the prices

of the respective substitute products. The competition between the same products in the

selected market structure (4.1) is not as high as the case in the block-wise dependent

market structures because consumers consider the country of origin in that market

structure. They don’t switch from product to product for some slight price reduction.

They also value the product attributes.

Orange/apple and grapefruit/pineapple are complements in both the block-wise

dependent non-uniform substitution and the block-wise dependent uniform substitution

market structures.

The above discussion implies that if we happened to pick one of the four market

structure scenarios, we would come up with wrong results leading to wrong conclusions.

This is because most of the results obtained from the unselected models (4.9, 4.14, 4.20

and 4.22) are inconsistent with that of the selected model (4.1). Unlike this study, most

studies pick one of these unselected models and estimate demand parameters. As we can

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see here, we found relationships between products in the unselected models while there

was none in the selected model. Such results will lead to wrong conclusions.

Table 6.2 Relative price coefficients of fruit juices in five market structures Products Equation

(4.1) Equation

(4.9) Equation

(4.20) Equation

(4.14) Equation

(4.22) U.S. orange/Brazilian orange .0395 .0579** .0620*** .0482* .0614** U.S. orange/ROW orange .0043 .0055 .0007*** .0079 .0006*** Brazilian orange/ROW orange -.0222 .0120 .0206*** .0210* .01967*** U.S. grapefruit/Israelis grapefruit .0033 .0081* .0030*** .0121*** .0090*** U.S. grapefruit/ROW grapefruit .0102*** .0058** .0056*** .0047** .0057*** Israelis. grapefruit/ROW grapefruit .0022 .0026* .0006*** .0024* .0005*** U.S. apple/Chinese apple -.0094 -.0099 -.0135** -.0001 -.0159** U.S. apple/ROW apple -.0445** -.0393*** -.0181*** -.0250* -.0206*** Chinese apple/ROW apple .0156 -.0157 -.0195*** -.0016 -.0160*** Thai. pineapple/Philippines pine apple .0003 .0022* .0025* -.0006 .0009 Thai. pineapple/ROW pineapple -.0005 -.0005 .0003 -.0008 .0001 Philippines pineapple/ROW p. apple .0008 .0017 .0006 .0005 .0001 U.S. grapes/Argentinean grapes .0108** .0071* .0024* .0066* .0022* U.S. grapes/ROW grapes .0081 .01492* .0171** .0106 .01513** Argentinean grapes/ROW grapes .0023 .0015 .0028* .00085 .0032* Israelis citrus/Italian citrus .0013 .0039 .0018* .0022 .0017 Israelis citrus/ROW citrus .0024 .0034* .0017* .0024 .0010 Italian citrus/ROW citrus -.0010 -.0003 .0017* -.0019 .0011 Product groups Equation

(4.14) Equation

(4.22) Orange/grapefruit NA NA -.0178 -.0175 Orange/apple NA NA -.2276*** -.1197*** Orange/pineapple NA NA .0134 -.0118 Orange/grape NA NA -.0186 -.0487** Orange/other citrus NA NA -.0174 -.0011 Grapefruit/apple NA NA .0081 .0406** Grapefruit/pineapple NA NA -.0309*** -.0393*** Grapefruit/grape NA NA .0154 .0128 Grapefruit/other citrus NA NA -.0094 -.0129* Apple/pineapple NA NA .0293*** .0282*** Apple/grape NA NA -.0119 -.0055 Apple/other citrus NA NA .0194 .0088 Pineapple/grape NA NA .0107 .0053 Pineapple/other citrus NA NA .0095** .0112** Grape/other citrus NA NA .0270*** .0153* Note: NA: Not applicable; all the cross price effects of equation (4.1) are not presented here since they don’t have counterparts in the other models for comparison. Expenditure elasticities

The estimates of the expenditure elasticities in all four market structure models

(4.9, 4.14, 4.20 and 4.22) are less than one except for that of Brazilian orange juice

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(Table 6.3). This is consistent with the estimates of (4.1). However, the expenditure

elasticities of Argentinean grape juice and Israelis grapefruit juice are negative in (4.9)

and (4.14), respectively, though none of them are statistically significant. The

expenditure elasticity of Israelis grapefruit is also negative and statistically insignificant.

The negative expenditure elasticity of the ROW pineapple juice in (4.1) turns positive in

the four models. However, in both cases, it is not statistically different from zero.

Table 6.3 Expenditure elasticity estimates of fruit juices in Japan in five market structures Product Equation

(4.1) Equation (4.9)

Equation (4.20)

Equation (4.14)

Equation (4.22)

U.S. orange 0.4654*** 0.3859*** 0.3756*** 0.4763*** 0.3303*** Brazilian orange 2.7522*** 2.9331*** 2.9254*** 2.8040*** 3.0748*** ROW orange 0.1047 0.3316** 0.2800*** 0.1249 0.2298*** U.S. grapefruit 0.5463*** 0.3681*** 0.3563*** 0.4501*** 0.3714*** Israelis grapefruit -0.0630 0.0911 0.1199 -.07707 0.0935* ROW grapefruit 0.4603 0.0463 0.1695* 0.2792* 0.1382* U.S. apple 0.8252*** 0.7092*** 0.6275*** 0.9190*** 0.6885*** Chinese apple 0.6504*** 0.5079*** 0.5274*** 0.6800*** 0.1124*** ROW apple 0.4842*** 0.2847*** 0.3110*** 0.4053*** 0.2607*** Thai pineapple 0.4048* 0.4213*** 0.3795*** 0.0882 0.6196*** Philippines pineapple 0.3212 1.0363*** 1.0774*** 0.1986 0.8107*** ROW pineapple -0.8262** 0.0953 0.1150 0.0146 0.0405 U.S. grape 0.1301 0.1417* 0.1460** 0.1246* 0.1480** Argentinean grape 0.1921 -0.0091 0.1662 0.0690 0.2152* ROW grape 0.2912*** 0.1764** 0.1673** 0.2022** 0.1991** Israelis other citrus 0.2065 0.3238*** 0.3954*** 0.2400*** 0.4390*** Italian other citrus 0.1153 0.5177*** 0.5075*** 0.3645*** 0.5500*** ROW other citrus 0.2578 0.3604*** 0.3344*** 0.2647*** 0.2361*** *** (**)* Significance at 1%, 5% and 10%

Among the 18 fruit juices, only the demand for Brazilian orange juice is

expenditure elastic in all four models. This is also the case in (4.1). The expenditure

elasticity estimate of Brazilian orange in the four models is higher compared to the

estimates of (4.1). It has the highest value in the (4.22). Brazilian orange juice, the ROW

orange juice, Israelis and Italian other citrus juices have consistently higher expenditure

elasticity in the four models compared to (4.1). All four fruit juices (orange, grapefruit,

apple and grape juices) that the U.S. exports to Japan are expenditure inelastic in all

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models. Similarly, the demand for these products exported by ROW is also expenditure

inelastic.

In spite of some pattern, results indicate no systematic association of estimates of

particular models with particular products. In other words, a particular model does not

have the highest expenditure elasticities for all products or the lowest estimates for all

products. Some products have the highest value in some models and some other products

have their highest values in other models, implying that the magnitude of the expenditure

elasticity is not theoretically associated with a particular market structure. Given that the

same price holds for each product across the five models, the variation in expenditure

elasticity across models is expected to result from the responsiveness of the quantity

demanded of the product to a unit change in price.

Price elasticities

Results indicate that both uncompensated and compensated price elasticities are

all negative and statistically different from zero except for the ROW apple juice (Table

6.4 and 6.5). Among the 18 fruit juices, five fruit juices are consistently uncompensated

price elastic in all four models (4.9, 4.14, 4.20 and 4.22). These are the U.S. orange juice,

Brazilian orange juice, ROW orange juice, the Philippines pineapple juice and Italian

other citrus juice. These products were also price elastic in (4.1).

Similarly, the demand for the Philippines pineapple juice is consistently the most

price elastic in all models. However, it is less elastic in the four models (4.9, 4.14, 4.20

and 4.22) as compared to (4.1). Other products which are less price inelastic in the four

models include U.S. grape juice, Israelis other citrus, ROW pineapple and other citrus

juice (Table 6.4). Most of the products are more price elastic in the four models than in

(4.1). Such products include Brazilian orange juice, U.S. grapefruit juice, ROW

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grapefruit juice, Thai pineapple juice and Argentinean grape juice. The ROW apple juice

has turned its negative sign in (4.1) to positive in the other four models. Generally,

products which were uncompensated price inelastic in (4.1) are also price inelastic in all

four models.

Table 6.4 Uncompensated own price elasticity estimates of fruit juices in Japan Product Equation

(4.1) Equation

(4.9) Equation

(4.20) Equation

(4.14) Equation

(4.22) U.S. orange -1.5774*** -1.5840*** -1.5483*** -1.4733*** -1.5022*** Brazilian orange -1.0109*** -2.3729*** -2.4111*** -1.4440*** -2.2496*** ROW orange -1.4521*** -1.1494*** -1.1678*** -1.0803*** -1.0559*** U.S. grapefruit -0.5835*** -0.8491*** -0.8333*** -0.6174*** -0.8185*** Israelis grapefruit -0.5453*** -0.5808*** -0.5989*** -0.4937*** -0.5330*** ROW grapefruit -0.7108*** -0.8408*** -0.8658*** -0.8974*** -0.8012*** U.S. apple -0.5191* -0.4047*** -0.5602*** -0.1928*** -0.4825*** Chinese apple -0.5948*** -0.5705*** -0.4911*** -0.4602*** -0.0213*** ROW apple 0.0609 -0.2055*** -0.3512*** -0.1519*** -0.2287*** Thai pineapple -0.8758*** -0.9244*** -0.9458*** -1.1098*** -1.0693*** Philippines p. apple -3.0543*** -2.405*** -2.3447*** -2.8050*** -1.4017*** ROW pineapple -0.6296** -0.3087*** -0.3143*** -0.1755*** -0.0726*** U.S. grape -0.8484*** -0.6185*** -0.5819*** -0.6434*** -0.5573*** Argentinean grape -0.6447 -0.9261*** -0.8741*** -1.0261*** -1.0159*** ROW grape -0.6403*** -0.5811*** -0.6154*** -0.7682*** -0.6475*** Israelis citrus -1.0039*** -0.9253*** -0.8710*** -0.9789*** -0.9159*** Italian other citrus -1.1745*** -1.1452*** -1.1151*** -1.1805*** -1.1478** ROW other citrus -0.9584*** -0.7813*** -0.7407*** -0.8660*** -0.5187*** *** (**)* Significant at 1%, 5% and 10%

However, this is not the case with regard to the compensated price elasticity

(Table 6.5). Only three products are consistently compensated price elastic in all four

models. These are U.S. orange juice, the ROW orange juice and the Philippines

pineapple juice. Brazilian orange juice is not consistently compensated price inelastic

while Italian other citrus juice is not consistently compensated price elastic in all four

models. Results indicate that some products are more price elastic in some models than

in others. For example, Brazilian orange juice is more price elastic in (4.22) while U.S.

and Israelis grapefruit juices are more price elastic in (4.9) and (4.20), respectively.

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Table 6.5 Compensated own price elasticity estimates of fruit juices in Japan Product Equation

(4.1) Equation

(4.9) Equation

(4.20) Equation

(4.14) Equation

(4.22) U.S. Orange -1.5437*** -1.5561*** -1.5211*** -1.4388*** -1.4783*** Brazilian orange -0.3112 -1.6272*** -1.6674*** -0.7311*** -1.4679*** ROW orange -1.448*** -1.1386*** -1.1587*** -1.0762*** -1.0484*** U.S. grapefruit -0.5394*** -0.8193*** -0.8045*** -0.5810*** -0.7885*** Israelis grapefruit -0.5469*** -0.5784*** -0.5958*** -0.4957*** -0.5306*** ROW grapefruit -0.7056*** -0.8402*** -0.8639*** -0.8943*** -0.7996*** U.S. apple -0.4722 -0.3644*** -0.5246*** -0.1406*** -0.4434*** Chinese apple -0.5474*** -0.5335*** -0.4527*** -0.4106*** -0.0131*** ROW apple 0.1410 -0.1584*** -0.2998*** -0.0849*** -0.1856*** Thai pineapple -0.8714** -0.9198*** -0.9416*** -1.1088*** -1.0626*** Philippines pineapple -3.0519*** -2.3973*** -2.3365*** -2.8035*** -1.3955*** ROW pineapple -0.6370** -0.3079*** -0.3133*** -0.1754*** -0.5481*** U.S. grape -0.8404*** -0.6097*** -0.5729*** -0.6356*** -1.013*** Argentinean grape -0.6430 -0.9261*** -0.8725*** -1.0255*** -0.6346*** ROW grape -0.6215*** -0.5697*** -0.6045*** -0.7551*** -0.9062*** Israelis other citrus -0.9994*** -0.9182*** -0.8623*** -0.9736*** -1.1383*** Italian other citrus -1.1725*** -1.1362*** -1.1063*** -1.1742*** -0.5128*** ROW other citrus -0.9520*** -0.7723*** -0.7323*** -0.8594*** -1.4783*** *** (**)* Significant at 1%, 5% and 10%

Since the models represent different market structures, and that competitiveness is

associated with the degree of responsiveness, it can be implied that a product is more

competitive in the market structure that is represented by the model in which it is more

price elastic. In light of this, Brazilian orange juice is more competitive in the block-wise

dependent with uniform substitution market structure while U.S. grapefruit juice and

Israelis grapefruit juice are more competitive in the block independent with non-uniform

substitution and block independence with uniform substitution market structure,

respectively. Similarly, Thai pineapple and Argentinean grape juices are more

competitive in the block-wise dependent with non-uniform substitution market structure

(Tables D.1-D.4).

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Market Strategy Options

Market strategies are associated with market structure (Table 6.6). Price

reduction is appropriate when the relationship between products is uniform while product

differentiation (product promotion) is appropriate when the relationship between products

is non-uniform.

Table 6.6 Market strategies by market structures Country of origin Market structure Models

Between groups Within a group

Product-wise dependence with non-uniform substitution 4.1 Product

differentiation Product differentiation

Block independence with non-uniform substitution

4.9

NA Product differentiation

Block independence with uniform substitution

4.20

NA Price reduction

Block-wise dependence with non-uniform substitution

4.14

Price reduction Product differentiation

Block-wise dependence with uniform substitution

4.22

Price reduction Price reduction

Note: NA not applicable

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CHAPTER 7 SUMMARY, CONCLUSIONS AND IMPLICATIONS

Summary and Conclusions

The main theme of the study is to assess the competitiveness of the world’s

largest exporters of fruit juice to Japan. As a background to this theme, the study has

assessed the trend and pattern of global fruit production, trade and consumption. Results

indicate that there has been a sustained increase in global production and trade of both

citrus and non-citrus fruits over the last four decades. Most of the growth was accounted

for by developing countries, primarily in South America but also in Asia and to a lesser

extent in Africa.

In South America, the volume of production expanded considerably in Brazil and

Mexico. In Asia, production expanded significantly in China, India and Iran. Over the

last four decades, Brazil’s and China’s citrus production grew at an average rate of 4.5%

and 3.0%, respectively while that of the U.S. grew at 0.6% (FAO, 2005). The growth of

production of both citrus and non-citrus fruits in the U.S. has slowed since the 1980/90s

compared to that of Brazil, China, Mexico and Thailand, which have increased their

production significantly through expansion of cultivation.

Consequently, these countries have emerged as the world’s largest producers of

oranges, apples, lemons and limes and pineapples in the 1980/90s, respectively. The U.S.

was the world’s largest producer of both fruit types before the 1980/90s. The U.S. is still

the world’s largest producer of grapefruit. Although the yield per ha of both citrus and

non-citrus fruits in the U.S. is relatively large, the growth of production in the U.S. has

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not been keeping up with the faster growth of fruit cultivation in the rest of the world.

This may have an implication for its competitiveness in the world market.

In terms of consumption, fruits are consumed mainly in industrialized countries,

not only because consumers in these countries have high income levels but also because

they have increasing concerns about healthy eating. However, the per capita

consumption of fruits in Japan is small compared to that of other industrialized countries,

implying that there is a potential to increase exports into Japan.

In order to assess the competitiveness of exporters, which is the main theme of the

study, a differential consumer demand approach has been applied. Since competitiveness

is associated with the type of market structure, two hypotheses (block

independent/uniform substitute hypothesis and block-wise dependent/uniform substitute)

are tested to identify the market structure of Japan’s fruit juice market. The block

independence /block-wise dependence involves the relationship among products that

belong to different product groups while that of uniform substitute hypothesis involves

the relationship among products that belong to the same product group. Thus, the above

two hypotheses have both between-group and within-group relationships.

The analysis of market structure in this study has involved the estimation of three

different versions of the Rotterdam model derived in light of the above mentioned

hypotheses (block independence/uniform substitute hypothesis and block-wise

dependence/uniform substitute hypothesis). The three versions of the Rotterdam model

are the block independent uniform substitute-Rotterdam model, the block-wise dependent

uniform substitute-Rotterdam model, and the relative price version of the Rotterdam

model.

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The block independent uniform substitute-Rotterdam model describes a market

structure characterized by competition between products within the same group while the

block-wise dependent uniform substitute-Rotterdam model describes a market structure

characterized by competition between product groups. Block independent with uniform

substitution is a case where one product is uniformly competing with another product

which belongs to the same product group. Block-wise dependent with uniform

substitution is a case where products in one group are competing with products in another

group in a similar fashion. The relative price version of the Rotterdam model describes a

market structure whereby individual products compete with one another based on the

country of origin.

The three models were estimated for six fruit juices (orange, apple, grapefruit,

pineapple, grape, and other citrus) imported from 18 countries on data compiled over the

period January, 1995 to May, 2005.

Based on the likelihood ratio tests, both hypotheses are rejected, leading to the

selection of the relative price version of the Rotterdam demand model. This model

explains the allocation decisions better compared with the other versions.

Based on the parameter estimates of the selected model (the relative price version

of the Rotterdam model) and average expenditure shares, both income and price

elasticities are calculated. Results indicate that the expenditure elasticities for all fruit

juices are positive and statistically significant except for Israelis grapefruit and the ROW

pineapple juice. The demand for Brazilian orange juice is income elastic while the

demand for U.S. and the ROW products is income inelastic. The low income elasticities

in the face of a negative population growth indicate that the growth of demand for fruit

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juices will be slow. At a zero population growth rate and 2% annual growth rate of per

capita income, the demand for Brazilian orange juices grows at about 5.5% while the

demand U.S. orange juice is 1.1%. With a declining population growth, the growth of

demand for these fruit juices and other fruit juices from the ROW is projected to decline

in the years to come.

The demands for U.S. orange juice and Philippines pineapple juice are price

elastic while the demand for other juices from other countries including Brazil and U.S.

(grapefruit, apple, grape juices) are price inelastic. Furthermore, the cross price

elasticities of most of the juices imported into Japan are below one. Some notable

exceptions are the U.S/Brazilian orange juice and U.S./Philippines pineapple juice.

In order to identify a marketing strategy consistent with the market structure, the

study has tested the plausibility of price reduction and product promotion given two

different market structures-block independent market competition and block-wise

dependent market competition. In this study, block independent (direct) market

competition is defined as a competition between the same fruit juice with different

countries of origin (example, U.S. orange juice versus Brazilian orange juice). It is based

on product group type in which case a change in the price of one product in a given

product group does not affect the demand for another product in another product group.

The block-wise dependent market competition is defined here as a competition between

different product groups (orange juice with apple juice). It indicates that a change in the

price of one product in a given product group affect the demand for another product in

another group in a similar fashion.

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The choice between the price reduction and product promotion in the block

independent market competition involves a likelihood ratio test of two models (block

independent non-uniform substitute Rotterdam model versus and block independent

uniform substitute-Rotterdam model). Likewise, the choice between the same policy

options in the block-wise dependent market competition involves a likelihood ratio test of

two other models (block-wise dependent non-uniform substitute Rotterdam model and

block-wise dependent uniform substitute Rotterdam model).

The study finds that the plausibility of the market strategies depends on the

market structure. The price reduction is plausible in a market structure characterized by

block independent market competition model while product promotion is more plausible

in a market structure characterized by a block-wise dependent market competition.

Implications

The results of the study have important implications to countries exporting fruit

juices to Japan for making marketing strategies such as price reduction, product

differentiation as well as export supply plan in light of the expansion and contraction of

the Japanese market for imported fruit juices because of the change in income. The

effectiveness of a supply plan in raising market share through export expansion depends

on the estimates of expenditure and price elasticities. In light of this, the country which

benefits the most from the growth of income in Japan is Brazil. Brazilian orange juice

has the highest income elasticity and market share in Japan’s market.

Given that Brazilian orange juice is income elastic and makes up the largest

proportion of the total imports of fruit juices in Japan (25%), an increase in expenditure

on imported fruit juices results in a far greater increase in actual imports. Consequently,

its market share will increase upon the expansion of the Japanese market of imported fruit

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juices over time. However, under conditions in which the economy goes to recession, or

income growth slows down, Brazil will be worse off because, a decrease in expenditure

on imported fruit juices results in a far greater decrease in actual imports; and, its market

share will decrease upon the contraction of the market of imported fruit juices over time.

The fact that recession has been more frequent in Japan over the past few years requires

Brazil to devise an effective export strategy which takes account of the performance of

Japan’s economy.

In addition to recession, the growth of population is another major factor

anticipated to affect the demand for imported fruit juices in Japan. The Japanese

population growth turned negative in 2006. Consequently, the growth of demand for fruit

juices will be slow in the years to come.

Supply plan (export supply expansion or contraction) also depends on the price

elasticity of demand. Given that the demand for the U.S. orange juice and the Philippines

pineapple juice is price elastic, price discounting can be an effective tool for the U.S.

citrus industry and the Philippines fruit industry in expanding their exports to Japan.

Since the demand for other juices from other countries including Brazil and U.S.

(grapefruit, apple, grape juices) are price inelastic, export supply expansion through

price-oriented marketing strategies, trade negotiations or other marketing activities that

involve reduction of prices will negatively impact the exporting country of the respective

product. These countries should reduce their cost of production, processing, and

marketing so that they can stay more competitive in Japan’s import market.

The degree of competition or market structure depends on the magnitude of cross

price elasticities. Given that the cross price elasticities of most of the juices imported into

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Japan are below one, an exporter can’t take market share from another exporter quickly

through price reductions. Some notable exceptions are the U.S/Brazilian orange juice

and U.S. apple/Philippines pineapple juice. A decrease in the price of Brazilian orange

juice has a significant negative impact on the demand for U.S. orange juice but not vice

versa. However, since the demand for Brazilian orange juice is price inelastic, Brazil

does not have a reason to decrease price under the current market structure. Nonetheless,

if the current market structure changes to other market structures such as block

independent competition, Brazil may a have a reason to decrease its price since the

demand for its product becomes price elastic in the block independent market structure.

Therefore, the U.S. citrus industry should pay close attention to the development of the

Brazilian citrus industry. Assume, for example, that Brazil becomes more competitive by

introducing new technologies that reduce costs. Unless there is a similar response by the

U.S. citrus industry, there may be adverse effects on the demand for U.S. orange juice.

Similarly, the Philippines fruit industry should pay close attention to the

development of the U.S. orange and apple sector. In particular, further reductions in the

cost of production, processing or marketing activities of the U.S. orange and apple juices,

if not matched by decreases in the Philippines pineapple juice can have adverse effects on

the demand for the Philippines pineapple juice. Generally, because of the low cross price

elasticities of fruit juices in Japan, product promotion and further product differentiation

seems to be a more plausible option than a price reduction option for most countries to

stay more competitive in Japan’s fruit juice market.

The decision to use a particular marketing strategy depends on the degree of

competition or market structure. Price reduction is plausible in a market structure

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characterized by block independent market competition while product promotion is

plausible in the market structure characterized by block-wise dependent market

competition. This implies that exporters can only compete through price reduction in the

block independent market competition while they can compete through product

promotion in the block-wise dependent competition. This means that if the competition

among fruit juices is restricted to within the product group (for example, orange juice

from one country is competing only with orange juice from another country), competition

through price reduction can be a plausible option since consumers are not influenced by

the origin of the product under such circumstances. However, when the competition

among fruits juices transcends beyond the product group (i.e. block-wise dependent

market competition), price reduction is not a plausible option, since consumers are

influenced by the origin of the product and base their buying decisions on the country of

origin of the product. In this case, product promotion is a better option than a price

reduction strategy.

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APPENDIX A PRICE COEFFICIENTS OF FRUIT JUICES IN JAPAN

Table A-1 Relative price coefficients of fruit juices in Japan Products Estimates SE t-statistics p-value U.S. orange/Brazilian orange .039517 .029610 1.33459 .182 U.S orange/ROW orange .433277E-02 .753276E-02 .575191 .565 U.S orange./US grapefruit -.419052E-02 .012167 -.344408 .731 U.S. orange/Israelis grapefruit .619232E-03 .663284E-02 .093359 .926 U.S. orange/ROW grapefruit -.897070E-02 .404618E-02 -2.21708 .027 U.S orange/US apple .030962 .012648 2.44788 .014 U.S orange/Chinese apple .306733E-02 .011940 .256886 .797 U.S orange/ROW apple .018597 .020765 .895618 .370 U.S orange/Thai pineapple .633658E-02 .450683E-02 1.40600 .160 U.S orange /Philippines pineapple .870130E-02 .441177E-02 1.97229 .049 U.S orange/ROW pineapple -.396189E-02 .554243E-02 -.714829 .475 U.S orange/US grapes .013335 .011726 1.13718 .255 U.S orange/Argentinean grapes -.776343E-02 .520873E-02 -1.49046 .136 U.S orange/ROW grapes -.018846 .012377 -1.52258 .128 U.S orange/Israelis -.015829 .621954E-02 -2.54507 .011 U.S orange/Italian citrus -.233757E-02 .555697E-02 -.420656 .674 U.S orange/ROW citrus -.010770 .526588E-02 -2.04517 .041 Brazilian orange/ROW orange -.022273 .014888 -1.49601 .135 Brazilian orange/U.S grapefruit -.026268 .020834 -1.26081 .207 Brazilian orange/Israelis grapefruit .694081E-02 .014814 .468523 .639 Brazilian orange/ROW grapefruit -.781334E-02 .877812E-02 -.890093 .373 Brazilian orange/U.S apple -.045471 .030751 -1.47867 .139 Brazilian orange/Chinese apple -.070171 .023659 -2.96594 .003 Brazilian orange/ROW apple -.176993 .040216 -4.40110 .000 Brazilian orange/Thai pineapple -.494161E-02 .671348E-02 -.736073 .462 Brazilian orange/Philippines pineapple -.535420E-02 .643771E-02 -.831693 .406 Brazilian orange/ROW pineapple .030486 .991511E-02 3.07471 .002 Brazilian orange/U.S grape -.020175 .020691 -.975063 .330 Brazilian orange/Argentinean grape -.445004E-02 .729550E-02 -.609971 .542 Brazilian orange/ROW grape .232805E-02 .019210 .121192 .904 Brazilian orange/Israelis citrus .767426E-02 .933543E-02 .822057 .411 Brazilian orange/Italian citrus .717348E-02 .800765E-02 .895829 .370 Brazilian orange/ROW citrus -.011894 .010566 -1.12570 .260 ROW orange/U.S grapefruit .447447E-02 .571291E-02 .783221 .433 ROW orange/Israelis grapefruit .293407E-02 .351068E-02 .835756 .403 ROW orange/ROW grapefruit .254609E-02 .206505E-02 1.23294 .218 ROW orange/U.S apple .012993 .693677E-02 1.87306 .061 ROW orange/Chinese apple .121044E-02 .602607E-02 .200867 .841 ROW orange/ROW apple .021687 .010393 2.08664 .037 ROW orange/Thai pineapple .154743E-02 .200063E-02 .773470 .439 ROW orange/Philippines pineapple -.822573E-03 .195193E-02 -.421414 .673 ROW orange/ROW pineapple -.178218E-02 .269732E-02 -.660720 .509 ROW orange/U.S grape .819075E-03 .552104E-02 .148355 .882 ROW orange/Argentinean grape .365527E-02 .225755E-02 1.61913 .105

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Table A-1 Continued Products Estimates SE t-statistics p-value ROW orange/ROW grape .278362E-02 .557101E-02 .499662 .617 ROW orange/Israelis citrus .223843E-02 .280532E-02 .797922 .425 ROW orange/Italian citrus .240343E-02 .243674E-02 .986331 .324 ROW orange/ROW citrus .207073E-02 .268926E-02 .770001 .441 U.S grapefruit/Israelis grapefruit .333785E-02 .499656E-02 .668030 .504 U.S grapefruit/ROW grapefruit .010222 .309575E-02 3.30180 .001 U.S grapefruit/U.S Apple .023026 .961601E-02 2.39453 .017 U.S grapefruit/Chinese Apple -.224555E-02 .914467E-02 -.245559 .806 U.S grapefruit/ROW Apple -.012776 .016320 -.782836 .434 U.S grapefruit/Thai pineapple -.018868 .353346E-02 -5.33991 .000 U.S grapefruit/Philippines pineapple -.014627 .348184E-02 -4.20103 .000 U.S grapefruit/ROW pineapple -.250641E-02 .424153E-02 -.590921 .555 U.S grapefruit/U.S grape -.016172 .912613E-02 -1.77205 .076 U.S grapefruit/Argentinean grape .258171E-02 .420159E-02 .614460 .539 U.S grapefruit/ROW grape .019431 .958208E-02 2.02785 .043 U.S grapefruit/Israelis citrus .299584E-02 .490923E-02 .610246 .542 U.S grapefruit/Italian citrus -.555928E-02 .446225E-02 -1.24585 .213 U.S grapefruit/R citrus .422583E-02 .401890E-02 1.05149 .293 Israelis grapefruit/ROW grapefruit .223771E-02 .191149E-02 1.17066 .242 Israelis grapefruit/U.S apple -.548759E-02 .656412E-02 -.835997 .403 Israelis grapefruit/Chinese apple .749554E-02 .548065E-02 1.36764 .171 Israelis grapefruit/ROW apple -.384568E-02 .899250E-02 -.427654 .669 Israelis grapefruit/Thai. pineapple -.518240E-03 .172109E-02 -.301112 .763 Israelis grapefruit/Philippines pineapple .218158E-02 .164435E-02 1.32671 .185 Israelis grapefruit/ROW pineapple -.184889E-03 .240440E-02 -.076896 .939 Israelis grapefruit/U.S grape -.212274E-02 .491121E-02 -.432225 .666 Israelis grapefruit/Argentinean grape .166582E-02 .185501E-02 .898013 .369 Israelis grapefruit/ROW grape -.341507E-03 .471477E-02 -.072433 .942 Israelis grapefruit/Israelis citrus -.161237E-02 .235387E-02 -.684987 .493 Israelis grapefruit/Italian citrus .467622E-02 .201741E-02 2.31794 .020 Israelis grapefruit/ROW citrus -.782211E-03 .245829E-02 -.318193 .750 ROW grapefruit/U.S apple .456180E-03 .376387E-02 .121200 .904 ROW grapefruit/Chinese apple -.600853E-03 .337186E-02 -.178197 .859 ROW grapefruit/ROW apple .661544E-03 .574249E-02 .115202 .908 ROW grapefruit/Thai. pineapple -.622186E-03 .109468E-02 -.568374 .570 ROW grapefruit/Philippines pineapple .357053E-05 .106516E-02 .003352 .997 ROW grapefruit/ROW pineapple .105967E-02 .147464E-02 .718598 .472 ROW grapefruit/U.S grape .266439E-02 .300608E-02 .886336 .375 ROW grapefruit/Argentinean grape .486089E-03 .123008E-02 .395170 .693 ROW grapefruit/ROW grape .275034E-02 .302456E-02 .909338 .363 ROW grapefruit/Israelis citrus -.253563E-03 .153248E-02 -.165459 .869 ROW grapefruit/Italian citrus -.437547E-02 .133541E-02 -3.27649 .001 ROW grapefruit/ROW citrus -.183852E-02 .146474E-02 -1.25519 .209 U.S Apple/Chinese apple -.946959E-02 .010773 -.878992 .379 U.S Apple/ROW apple -.044572 .017847 -2.49741 .013 U.S Apple/Thai pineapple .308132E-02 .323551E-02 .952346 .341 U.S Apple/Philippines pineapple .649085E-02 .313969E-02 2.06736 .039 U.S Apple/ROW pineapple -.014317 .464092E-02 -3.08495 .002 U.S Apple/U.S grape .935256E-02 .942572E-02 .992238 .321 U.S Apple/Argentinean grape -.017787 .354220E-02 -5.02142 .000 U.S Apple/ROW grape -.114664E-02 .908601E-02 -.126199 .900 U.S Apple/Israelis citrus -.012704 .450465E-02 -2.82024 .005 U.S Apple/Italian citrus .647074E-03 .379601E-02 .170461 .865

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Table A-1 Continued Products Estimates SE t-statistics p-value U.S Apple/ROW citrus .979529E-02 .476176E-02 2.05707 .040 Chinese Apple/ROW apple .015667 .016813 .931881 .351 Chinese Apple/Thai. pineapple .225042E-02 .321070E-02 .700913 .483 Chinese Apple/Philippines pineapple .380558E-02 .308706E-02 1.23275 .218 Chinese Apple/ROW pineapple -.660875E-02 .431613E-02 -1.53117 .126 Chinese Apple/U.S grape .021190 .875605E-02 2.42002 .016 Chinese Apple/Argentinean grape -.122730E-02 .353006E-02 -.347671 .728 Chinese Apple/ROW grape -.013886 .881970E-02 -1.57448 .115 Chinese Apple/Israelis citrus .699838E-03 .446597E-02 .156704 .875 Chinese Apple/Italian citrus .246934E-02 .378790E-02 .651903 .514 Chinese Apple/ROW citrus .444569E-02 .425468E-02 1.04489 .296 ROW Apple/Thai pineapple .681398E-02 .572009E-02 1.19124 .234 ROW Apple/Philippines pineapple .162458E-04 .564016E-02 .002880 .998 ROW Apple/ROW pineapple .956209E-02 .733031E-02 1.30446 .192 ROW Apple/U.S grape -.456384E-02 .015306 -.298180 .766 ROW Apple/Argentinean grape .696273E-02 .661634E-02 1.05235 .293 ROW Apple/ROW grape -.014143 .016106 -.878080 .380 ROW Apple/Israelis citrus .012733 .803583E-02 1.58456 .113 ROW Apple/Italian citrus .227829E-02 .709473E-02 .321124 .748 ROW Apple/ROW citrus .516621E-02 .720261E-02 .717269 .473 Thai Pineapple/Philippines pineapple .396233E-03 .152006E-02 .260668 .794 Thai pineapple /ROW pineapple -.557884E-03 .154019E-02 -.362217 .717 Thai. pineapple /U.S grape .197651E-02 .356764E-02 .554011 .580 Thai pineapple /Argentinean grape -.135005E-02 .197110E-02 -.684921 .493 Thai pineapple /ROW grape .133803E-02 .401321E-02 .333407 .739 Thai pineapple /Israelis citrus .283899E-02 .214116E-02 1.32591 .185 Thai Pineapple /Italian citrus .269542E-02 .210120E-02 1.28280 .200 Thai Pineapple /ROW citrus -.874562E-03 .140846E-02 -.620935 .535 Philippines Pineapple /ROW pineapple .878964E-03 .150772E-02 .582977 .560 Philippines Pineapple /U.S grape -.232261E-02 .352548E-02 -.658807 .510 Philippines Pineapple /Argentinean grape .506606E-02 .192841E-02 2.62707 .009 Philippines Pineapple /ROW grape .694251E-02 .395334E-02 1.75611 .079 Philippines Pineapple /Israelis other .477432E-02 .212146E-02 2.25049 .024 Philippines Pineapple /Italian other .162857E-02 .207686E-02 .784150 .433 Philippines Pineapple /ROW other .990120E-03 .138554E-02 .714608 .475 ROW Pineapple /U.S grape .111495E-03 .410181E-02 .027182 .978 ROW Pineapple /Argentinean grape .551961E-02 .175497E-02 3.14513 .002 ROW Pineapple /ROW grape -.688996E-04 .423046E-02 -.016287 .987 ROW Pineapple /Israelis citrus .226408E-02 .217128E-02 1.04274 .297 ROW Pineapple /Italian citrus .172359E-02 .189352E-02 .910254 .363 ROW Pineapple /ROW citrus -.241507E-02 .192703E-02 -1.25326 .210 U.S grape /Argentinean grape .010813 .432607E-02 2.49947 .012 U.S grape /ROW grape .816719E-02 .988500E-02 .826220 .409 U.S grape /Israelis citrus .513264E-04 .497369E-02 .010320 .992 U.S grape /Italian citrus .600603E-02 .461376E-02 1.30177 .193 U.S grape /ROW citrus .857491E-02 .395721E-02 2.16691 .030 Argentinean grape /ROW grape .235407E-02 .506562E-02 .464715 .642 Argentinean grape /Israelis citrus -.334719E-03 .278251E-02 -.120294 .904 Argentinean grape /Italian citrus -.261527E-02 .296975E-02 -.880638 .379 Argentinean grape /ROW citrus -.864642E-03 .157661E-02 -.548419 .583 ROW grape /Israelis citrus .454343E-02 .563118E-02 .806836 .420 ROW grape /Italian citrus -.451451E-03 .549765E-02 -.082117 .935 ROW grape /ROW citrus .495812E-02 .392222E-02 1.26411 .206

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Table A-1 Continued Products Estimates SE t-statistics p-value Israelis citrus /Italian citrus .131769E-02 .300401E-02 .438645 .661 Israelis citrus /ROW citrus .245213E-02 .197170E-02 1.24366 .214 Italian citrus/ROW citrus -.102125E-02 .169281E-02 -.603289 .546

Table A-2 Slutsky price coefficients of fruit juices in Japan Products Estimates SE t-statistics p-valueU.S orange/Brazilian orange .082282 .025949 3.17097 .002 U.S orange/ROW orange .454009E-02 .756354E-02 .600261 .548 U.S orange/U.S grapefruit -.149260E-02 .012198 -.122367 .903 U.S orange/Israelis grapefruit .517986E-03 .666639E-02 .077701 .938 U.S orange/ROW grapefruit -.865542E-02 .408132E-02 -2.12074 .034 U.S orange/U.S apple .033827 .012814 2.63988 .008 U.S orange/Chinese apple .596499E-02 .011921 .500388 .617 U.S orange/ROW apple .023483 .020525 1.14412 .253 U.S orange/Thai pineapple .660704E-02 .453142E-02 1.45805 .145 U.S orange/Philippines pineapple .885034E-02 .443495E-02 1.99559 .046 U.S orange/ROW pineapple -.441460E-02 .556065E-02 -.793900 .427 U.S orange/U.S grapes .013827 .011784 1.17337 .241 U.S orange/Argentinean grapes -.765712E-02 .524138E-02 -1.46090 .144 U.S orange/ROW grapes -.017687 .012464 -1.41903 .156 U.S orange/Israelis -.015551 .624978E-02 -2.48818 .013 U.S orange/Italian other citrus -.221666E-02 .558774E-02 -.396701 .692 U.S orange/ROW other citrus -.010372 .528722E-02 -1.96173 .050 Brazilian orange/ROW orange -.017968 .012793 -1.40455 .160 Brazilian orange/U.S grapefruit .029763 .018410 1.61672 .106 Brazilian orange/Israelis grapefruit .485829E-02 .012708 .382292 .702 Brazilian orange/row grapefruit -.129330E-02 .754557E-02 -.171399 .864 Brazilian orange/U.S apple .013972 .026524 .526754 .598 Brazilian orange/Chinese apple -.010119 .020733 -.488079 .625 Brazilian orange/ROW apple -.075466 .035468 -2.12770 .033 Brazilian orange/Thai pineapple .674517E-03 .581514E-02 .115993 .908 Brazilian orange/Philippines pineapple -.226599E-02 .558795E-02 -.405514 .685 Brazilian orange/ROW pineapple .021105 .850128E-02 2.48251 .013 Brazilian orange/U.S grape -.991197E-02 .018119 -.547062 .584 Brazilian orange/Argentinean grape -.221559E-02 .630536E-02 -.351382 .725 Brazilian orange/ROW grape .026257 .016793 1.56364 .118 Brazilian orange/Israelis other citrus .013457 .809779E-02 1.66179 .097 Brazilian orange/Italian other citrus .970311E-02 .705267E-02 1.37581 .169 Brazilian orange/ROW other citrus -.370368E-02 .911090E-02 -.406512 .684 ROW orange/U.S grapefruit .474842E-02 .569236E-02 .834174 .404 ROW orange/Israelis grapefruit .292449E-02 .351147E-02 .832838 .405 ROW orange/ROW grapefruit .257776E-02 .207234E-02 1.24389 .214 ROW orange/U.S Apple .013279 .699220E-02 1.89916 .058 ROW orange/Chinese Apple .150242E-02 .599242E-02 .250721 .802 ROW orange/ROW Apple .022175 .010243 2.16488 .030 ROW orange/Thai pineapple .157489E-02 .200135E-02 .786913 .431 ROW orange/Philippines pineapple -.807215E-03 .195074E-02 -.413799 .679 ROW orange/ROW pineapple -.182784E-02 .269182E-02 -.679033 .497 ROW orange/U.S grape .869056E-03 .551943E-02 .157454 .875 ROW orange/Argentinean grape .366619E-02 .225791E-02 1.62371 .104 ROW orange/ROW grape .290152E-02 .557597E-02 .520361 .603 ROW orange/Israelis other citrus .226608E-02 .280284E-02 .808496 .419

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Table A-2 Continued Products Estimates SE t-statistics p-value ROW orange/Italian other citrus .241610E-02 .243604E-02 .991814 .321 ROW orange/ROW other citrus .211060E-02 .268820E-02 .785135 .432 U.S grapefruit/Israelis grapefruit .320838E-02 .497839E-02 .644463 .519 U.S grapefruit/ROW grapefruit .010633 .309481E-02 3.43581 .001 U.S grapefruit/U.S Apple .026777 .963178E-02 2.78009 .005 U.S grapefruit/Chinese Apple .154646E-02 .905958E-02 .170699 .864 U.S grapefruit/ROW Apple -.636382E-02 .016073 -.395942 .692 U.S grapefruit/Thai pineapple -.018514 .353372E-02 -5.23931 .000 U.S grapefruit/Philippines pineapple -.014434 .347973E-02 -4.14795 .000 U.S grapefruit/ROW pineapple -.309955E-02 .422474E-02 -.733665 .463 U.S grapefruit/U.S grape -.015526 .910662E-02 -1.70493 .088 U.S grapefruit/Argentinean grape .272285E-02 .419966E-02 .648351 .517 U.S grapefruit/ROW grape .020940 .957948E-02 2.18594 .029 U.S grapefruit/Israelis other citrus .336212E-02 .490233E-02 .685820 .493 U.S grapefruit/Italian other citrus -.540124E-02 .446068E-02 -1.21086 .226 U.S grapefruit/R other citrus .474331E-02 .400508E-02 1.18432 .236 Israelis grapefruit/ROW grapefruit .222278E-02 .191813E-02 1.15882 .247 Israelis grapefruit/U.S apple -.562606E-02 .662787E-02 -.848850 .396 Israelis grapefruit/Chinese apple .735612E-02 .544864E-02 1.35009 .177 Israelis grapefruit/ROW apple -.409241E-02 .885256E-02 -.462286 .644 Israelis grapefruit/Thai pineapple -.531611E-03 .172118E-02 -.308865 .757 Israelis grapefruit/Philipp pineapple .217403E-02 .164367E-02 1.32267 .186 Israelis grapefruit/ROW pineapple -.162539E-03 .240061E-02 -.067707 .946 Israelis grapefruit/U.S grape -.214827E-02 .491086E-02 -.437453 .662 Israelis grapefruit/Argentinean grape .166068E-02 .185574E-02 .894890 .371 Israelis grapefruit/ROW grape -.395191E-03 .472069E-02 -.083715 .933 Israelis grapefruit/Israelis other citrus -.162520E-02 .235185E-02 -.691032 .490 Israelis grapefruit/Italian other citrus .467061E-02 .201697E-02 2.31565 .021 Israelis grapefruit/ROW other citrus -.802191E-03 .245760E-02 -.326413 .744 ROW grapefruit/U.S apple .894266E-03 .380753E-02 .234868 .814 ROW grapefruit/Chinese apple -.158872E-03 .336522E-02 -.047210 .962 ROW grapefruit/ROW apple .140690E-02 .566142E-02 .248506 .804 ROW grapefruit/Thai pineapple -.580800E-03 .110019E-02 -.527908 .598 ROW grapefruit/Philippines pineapple .260812E-04 .106917E-02 .024394 .981 ROW grapefruit/ROW pineapple .990709E-03 .147715E-02 .670690 .502 ROW grapefruit/U.S grape .273978E-02 .301673E-02 .908194 .364 ROW grapefruit/Argentinean grape .502918E-03 .123608E-02 .406864 .684 ROW grapefruit/ROW grape .292486E-02 .304144E-02 .961670 .336 ROW grapefruit/Israelis other citrus -.210905E-03 .153769E-02 -.137157 .891 ROW grapefruit/Italian other citrus -.435647E-02 .134108E-02 -3.24847 .001 ROW grapefruit/ROW other citrus -.177760E-02 .146947E-02 -1.20969 .226 U.S Apple/Chinese apple -.544442E-02 .010787 -.504716 .614 U.S Apple/ROW apple -.037772 .017674 -2.13718 .033 U.S Apple/Thai pineapple .345748E-02 .326233E-02 1.05982 .289 U.S Apple/Philippines pineapple .669691E-02 .316462E-02 2.11618 .034 U.S Apple/ROW pineapple -.014945 .467049E-02 -3.19985 .001 U.S Apple/U.S grape .010037 .949319E-02 1.05732 .290 U.S Apple/Argentinean grape -.017637 .357247E-02 -4.93679 .000 U.S Apple/ROW grape .459419E-03 .916707E-02 .050116 .960 U.S Apple/Israelis other citrus -.012315 .453846E-02 -2.71349 .007 U.S Apple/Italian other citrus .815445E-03 .382526E-02 .213174 .831 U.S Apple/ROW other citrus .010345 .479600E-02 2.15703 .031 Chinese Apple/ROW apple .022531 .016566 1.36008 .174

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Table A-2 Continued Products Estimates SE t-statistics p-value Chinese Apple/Thai pineapple .263183E-02 .319510E-02 .823708 .410 Chinese Apple/Philipp pineapple .401380E-02 .306819E-02 1.30820 .191 Chinese Apple/ROW pineapple -.724174E-02 .428482E-02 -1.69009 .091 Chinese Apple/U.S grape .021882 .870380E-02 2.51403 .012 Chinese Apple/Argentinean grape -.107513E-02 .351270E-02 -.306070 .760 Chinese Apple/ROW grape -.012265 .878017E-02 -1.39689 .162 Chinese Apple/Israelis other citrus .109458E-02 .444353E-02 .246332 .805 Chinese Apple/Italian other citrus .263951E-02 .376621E-02 .700842 .483 Chinese Apple/ROW other citrus .499918E-02 .422676E-02 1.18274 .237 ROW Apple/Thai pineapple .745366E-02 .563993E-02 1.32159 .186 ROW Apple/Philippines pineapple .371444E-03 .555838E-02 .066826 .947 ROW Apple/ROW pineapple .849048E-02 .720091E-02 1.17909 .238 ROW Apple/U.S grape -.338917E-02 .015068 -.224920 .822 ROW Apple/Argentinean grape .721368E-02 .652161E-02 1.10612 .269 ROW Apple/ROW grape -.011404 .015899 -.717273 .473 ROW Apple/Israelis other citrus .013391 .791921E-02 1.69099 .091 ROW Apple/Italian other citrus .256592E-02 .699084E-02 .367040 .714 ROW Apple/ROW other citrus .610075E-02 .708296E-02 .861327 .389 Thai pineapple/Philippines pineapple .416619E-03 .152016E-02 .274062 .784 Thai pineapple /ROW pineapple -.617166E-03 .153899E-02 -.401021 .688 Thai pineapple /U.S grape .204054E-02 .356986E-02 .571603 .568 Thai pineapple /Argentinean grape -.133573E-02 .197277E-02 -.677082 .498 Thai pineapple /ROW grape .149119E-02 .401579E-02 .371332 .710 Thai pineapple /Israelis other citrus .287536E-02 .214106E-02 1.34296 .179 Thai pineapple /Italian other citrus .271276E-02 .210182E-02 1.29067 .197 Thai pineapple /ROW citrus -.822354E-03 .141002E-02 -.583223 .560 Philippines pineapple /ROW Pineapple .846751E-03 .150464E-02 .562759 .574 Philippines pineapple /U.S grape -.228425E-02 .352466E-02 -.648076 .517 Philippines pineapple /Argentinean grape .507384E-02 .192828E-02 2.63128 .009 Philippines pineapple /ROW grape .702281E-02 .395287E-02 1.77663 .076 Philippines pineapple /Israelis other .479275E-02 .211923E-02 2.26155 .024 Philippines pineapple /Italian other .163808E-02 .207549E-02 .789249 .430 Philippines pineapple /ROW other .101901E-02 .138595E-02 .735243 .462 ROW pineapple /U.S grape .336520E-05 .409543E-02 .008216 .999 ROW pineapple /Argentinean grape .549660E-02 .175303E-02 3.13549 .002 ROW pineapple /ROW grape -.322326E-03 .422837E-02 -.076229 .939 ROW pineapple /Israelis citrus .220419E-02 .216736E-02 1.01700 .309 ROW pineapple /Italian citrus .169638E-02 .189107E-02 .897043 .370 ROW pineapple /ROW citrus -.250214E-02 .192251E-02 -1.30150 .193 U.S grape /Argentinean grape .010838 .432789E-02 2.50415 .012 U.S grape /ROW grape .844149E-02 .988916E-02 .853610 .393 U.S grape /Israelis citrus .113882E-03 .497135E-02 .022908 .982 U.S grape /Italian citrus .603460E-02 .461373E-02 1.30797 .191 U.S grape /ROW citrus .867090E-02 .395775E-02 2.19087 .028 Argentinean grape /ROW grape .241619E-02 .506416E-02 .477115 .633 Argentinean grape /Israelis citrus -.319937E-03 .278183E-02 -.115010 .908 Argentinean grape /Italian citrus -.260801E-02 .296938E-02 -.878300 .380 Argentinean grape /ROW citrus -.844436E-03 .157830E-02 -.535029 .593 ROW grape /Israelis other citrus .470066E-02 .562912E-02 .835060 .404 ROW grape /Italian other citrus -.384002E-03 .549607E-02 -.069868 .944 ROW grape /ROW other citrus .517972E-02 .392754E-02 1.31882 .187 Israelis other citrus /Italian citrus .133399E-02 .300169E-02 .444412 .657 Israelis other citrus /ROW citrus .250478E-02 .197167E-02 1.27039 .204 Italian other citrus/ROW other citrus -.997712E-03 .169376E-02 -.589052 .556

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APPENDIX B PRICE ELASTICITES OF FRUIT JUICES IN JAPAN

Table B-1 Uncompensated price elasticities of fruit juices in Japan Products Estimates SE t-statistics P-value U.S orange /Brazilian orange 1.01730 .363449 2.79902 .005 U.S orange /ROW orange .047577 .104560 .455020 .649 U.S orange /U.S grapefruit -.058235 .168667 -.345268 .730 U.S orange /Israelis grapefruit -.004943 .092568 -.053402 .957 U.S orange /ROW grapefruit -.124661 .056044 -2.22433 .026 U.S orange /U.S apple .440432 .175644 2.50753 .012 U.S orange /Chinese apple .048443 .165292 .293073 .769 U.S orange /ROW apple .247186 .288515 .856754 .392 U.S orange /Thai pineapple .086096 .062549 1.37645 .169 U.S orange /Philippines pineapple .118619 .061281 1.93566 .053 U.S orange /ROW pineapple -.065094 .076698 -.848701 .396 U.S orange /U.S grape .161903 .162868 .994076 .320 U.S orange /Argentinean grape -.109951 .072340 -1.51992 .129 U.S orange /ROW grape -.274281 .171684 -1.59759 .110 U.S orange /Israelis citrus -.224905 .086521 -2.59945 .009 U.S orange /Italian citrus -.038637 .077298 -.499848 .617 U.S orange /ROW citrus -.154814 .073022 -2.12010 .034 Brazilian orange/U.S orange .124232 .102147 1.21621 .224 Brazilian orange /ROW orange -.159867 .050603 -3.15923 .002 Brazilian orange /U.S grapefruit -.105466 .073526 -1.43440 .151 Brazilian orange /Israelis grapefruit -.052393 .050359 -1.04039 .298 Brazilian orange /ROW grapefruit -.035843 .029621 -1.21003 .226 Brazilian orange /U.S apple -.101359 .104006 -.974551 .330 Brazilian orange /Chinese apple -.240162 .082360 -2.91601 .004 Brazilian orange /ROW apple -.751689 .143362 -5.24330 .000 Brazilian orange /Thai Pineapple -.027458 .022913 -1.19838 .231 Brazilian orange /Philippines pineapple -.029791 .022038 -1.35177 .176 Brazilian orange /ROW Pineapple .058385 .033422 1.74692 .081 Brazilian orange /U.S grape -.210059 .072015 -2.91687 .004 Brazilian orange /Argentinean grape -.033961 .024833 -1.36754 .171 Brazilian orange /ROW grape -.075079 .066525 -1.12859 .259 Brazilian orange /Israelis citrus -.007861 .032109 -.244832 .807 Brazilian orange /Italian citrus -.009394 .027917 -.336525 .736 Brazilian orange /ROW citrus -.083522 .036088 -2.31443 .021 ROW orange/U.S orange .132507 .232275 .570473 .568 ROW orange/Brazilian orange -.581065 .398317 -1.45880 .145 ROW orange /U.S grapefruit .138055 .176274 .783184 .434 ROW orange /Israelis grapefruit .087521 .108918 .803547 .422 ROW orange /ROW grapefruit .078372 .063671 1.23090 .218 ROW orange /U.S apple .403814 .214469 1.88285 .060 ROW orange /Chinese apple .038737 .185700 .208600 .835 ROW orange /ROW apple .666951 .321627 2.07368 .038 ROW orange /Thai pineapple .047451 .061743 .768529 .442 ROW orange /Philippines pineapple -.025703 .060271 -.426454 .670

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Table B-1 Continued Products Estimates SE t-statistics P-value ROW orange /ROW pineapple -.057339 .082988 -.690934 .490 ROW orange /U.S grape .020307 .170785 .118905 .905 ROW orange /Argentinean grape .112168 .069678 1.60980 .107 ROW orange /ROW grape .082746 .171975 .481150 .630 ROW orange /Israelis citrus .067612 .086753 .779363 .436 ROW orange /Italian citrus .072744 .075386 .964951 .335 ROW orange /ROW citrus .062504 .083084 .752293 .452 U.S grapefruit/U.S orange -.058049 .149991 -.387013 .699 U.S grapefruit/Brazilian orange .229191 .229876 .997020 .319 U.S grapefruit/ROW orange .041020 .070458 .582192 .560 U.S grapefruit/Israelis grapefruit .025485 .061894 .411754 .681 U.S grapefruit /ROW grapefruit .125402 .038093 3.29204 .001 U.S grapefruit /U.S apple .300139 .118405 2.53486 .011 U.S grapefruit /Chinese apple -.020650 .112550 -.183474 .854 U.S grapefruit /ROW apple -.169006 .202082 -.836322 .403 U.S grapefruit /Thai Pineapple -.234957 .043684 -5.37853 .000 U.S grapefruit /Philippines Pineapple -.182657 .043078 -4.24016 .000 U.S grapefruit /ROW Pineapple -.043223 .052210 -.827867 .408 U.S grapefruit /U.S grape -.225985 .112734 -2.00459 .045 U.S grapefruit /Argentinean grape .028663 .051931 .551957 .581 U.S grapefruit /ROW grape .223572 .118393 1.88839 .059 U.S grapefruit /Israelis citrus .029513 .060780 .485568 .627 U.S grapefruit /Italian citrus -.076243 .055296 -1.37881 .168 U.S grapefruit /ROW citrus .044975 .049553 .907601 .364 Israelis grapefruit/U.S orange .024507 .255321 .095986 .924 Israelis grapefruit/Brazilian orange .203036 .492739 .412056 .680 Israelis grapefruit/ROW orange .114612 .135514 .845760 .398 Israelis grapefruit/U.S grapefruit .128595 .192431 .668265 .504 Israelis grapefruit/ROW grapefruit .086263 .073575 1.17246 .241 Israelis grapefruit /U.S apple -.212975 .253414 -.840422 .401 Israelis grapefruit /Chinese apple .287740 .210750 1.36532 .172 Israelis grapefruit /ROW apple -.147102 .347287 -.423574 .672 Israelis grapefruit /Thai Pineapple -.019773 .066299 -.298233 .766 Israelis grapefruit /Philippines Pineapple .084160 .063374 1.32800 .184 Israelis grapefruit /ROW Pineapple -.005692 .092335 -.061647 .951 Israelis grapefruit /U.S grape -.078771 .189903 -.414796 .678 Israelis grapefruit /Argentinean grape .064501 .071452 .902717 .367 Israelis grapefruit /ROW grape -.011125 .181725 -.061218 .951 Israelis grapefruit /Israelis citrus -.061164 .090942 -.672561 .501 Israelis grapefruit /Italian citrus .180869 .077938 2.32068 .020 Israelis grapefruit /ROW citrus -.029298 .094840 -.308917 .757 ROW grapefruit/U.S orange -.807905 .363400 -2.22318 .026 ROW grapefruit/Brazilian orange -.232761 .682333 -.341125 .733 ROW grapefruit/ROW orange .215761 .185835 1.16103 .246 ROW grapefruit/U.S grapefruit .914322 .278100 3.28774 .001 ROW grapefruit/Israelis grapefruit .186953 .172509 1.08373 .278 ROW grapefruit /U.S apple .053883 .338594 .159136 .874 ROW grapefruit /Chinese apple -.047727 .302162 -.157950 .874 ROW grapefruit /ROW apple .049827 .517778 .096232 .923 ROW grapefruit /Thai Pineapple -.057011 .098391 -.579430 .562 ROW grapefruit /Philippines Pineapple -.001157 .095792 -.012087 .990 ROW grapefruit /ROW Pineapple .084538 .132043 .640227 .522 ROW grapefruit /U.S grape .216565 .271057 .798963 .424

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Table B-1 Continued Products Estimates SE t-statistics P-value ROW grapefruit /Argentinean grape .040783 .110599 .368743 .712 ROW grapefruit /ROW grape .231909 .271878 .852989 .394 ROW grapefruit /Israelis citrus -.029041 .137973 -.210481 .833 ROW grapefruit /Italian citrus -.397805 .120468 -3.30217 .001 ROW grapefruit /ROW citrus -.170606 .131778 -1.29464 .195 U.S apple/U.S orange .535800 .224661 2.38492 .017 U.S apple/Brazilian orange .036199 .472513 .076609 .939 U.S apple/ROW orange .207066 .123565 1.67576 .094 U.S apple/U.S grapefruit .404743 .170654 2.37172 .018 U.S apple/Israelis grapefruit -.120498 .117512 -1.02541 .305 U.S apple/ROW grapefruit .006523 .066747 .097738 .922 U.S apple /Chinese apple -.155936 .190625 -.818024 .413 U.S apple /ROW apple -.801436 .318350 -2.51747 .012 U.S apple /Thai Pineapple .051848 .057452 .902448 .367 U.S apple /Philippines Pineapple .111653 .055828 1.99996 .046 U.S apple /ROW Pineapple -.270519 .082156 -3.29276 .001 U.S apple /U.S grape .125434 .168230 .745608 .456 U.S apple /Argentinean grape -.318097 .062956 -5.05272 .000 U.S apple /ROW grape -.045390 .161440 -.281157 .779 U.S apple /Israelis citrus -.235060 .080338 -2.92590 .003 U.S apple /Italian citrus .000097 .067568 .001437 .999 U.S apple /ROW citrus .161472 .084730 1.90572 .057 Chinese apple/U.S orange .034808 .162927 .213642 .831 Chinese apple/Brazilian orange -.304383 .287227 -1.05973 .289 Chinese apple/ROW orange -.000442 .082433 -.005364 .996 Chinese apple/U.S grapefruit -.031352 .124832 -.251156 .802 Chinese apple/Israelis grapefruit .084149 .075261 1.11809 .264 Chinese apple/ROW grapefruit -.009451 .046039 -.205288 .837 Chinese apple /U.S apple -.111732 .147318 -.758443 .448 Chinese apple /ROW apple .201989 .231144 .873868 .382 Chinese apple /Thai Pineapple .029036 .043876 .661773 .508 Chinese apple /Philippines Pineapple .050202 .042202 1.18955 .234 Chinese apple /ROW Pineapple -.105297 .058808 -1.79052 .073 Chinese apple /U.S grape .260147 .119876 2.17012 .030 Chinese apple /Argentinean grape -.020735 .048254 -.429710 .667 Chinese apple /ROW grape -.210633 .120544 -1.74735 .081 Chinese apple /Israelis citrus .000667 .061216 .010911 .991 Chinese apple /Italian citrus .025017 .051889 .482131 .630 Chinese apple /ROW citrus .052375 .058165 .900448 .368 ROW apple/U.S orange .107005 .123498 .866451 .386 ROW apple/Brazilian orange -.579753 .216202 -2.68154 .007 ROW apple/ROW orange .118483 .061943 1.91276 .056 ROW apple/U.S grapefruit -.077664 .097293 -.798248 .425 ROW apple/Israelis grapefruit -.037344 .053830 -.693737 .488 ROW apple/ROW grapefruit .003101 .034075 .091010 .927 ROW apple /U.S apple -.256057 .106199 -2.41111 .016 ROW apple /Chinese apple .101073 .100362 1.00709 .314 ROW apple /Thai Pineapple .039802 .034110 1.16687 .243 ROW apple /Philippines Pineapple -.001426 .033667 -.042359 .966 ROW apple /ROW Pineapple .047041 .043524 1.08082 .280 ROW apple /U.S grape -.050609 .091436 -.553490 .580 ROW apple /Argentinean grape .039206 .039469 .993355 .321 ROW apple /ROW grape -.100389 .096014 -1.04557 .296

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Table B-1 Continued Products Estimates SE t-statistics P-value ROW apple /Israelis citrus .070331 .048041 1.46397 .143 ROW apple /Italian citrus .007157 .042412 .168754 .866 ROW apple /ROW citrus .024781 .042907 .577562 .564 Thai pineapple/U.S orange .574566 .411579 1.39600 .163 Thai pineapple/Brazilian orange -.041274 .538182 -.076691 .939 Thai pineapple /ROW orange .130829 .182919 .715228 .474 Thai pineapple /U.S grapefruit -1.72498 .323097 -5.33889 .000 Thai pineapple /Israelis grapefruit -.059108 .158017 -.374063 .708 Thai pineapple /ROW grapefruit -.057611 .100026 -.575956 .565 Thai pineapple /U.S apple .293028 .296411 .988590 .323 Thai pineapple /Chinese apple .211083 .293336 .719596 .472 Thai pineapple /ROW apple .614374 .524229 1.17196 .241 Thai pineapple /Philippines pineapple .035009 .139039 .251793 .801 Thai pineapple /ROW Pineapple -.060033 .140571 -.427063 .669 Thai pineapple /U.S grape .161346 .326045 .494859 .621 Thai pineapple /Argentinean GR -.125802 .180211 -.698084 .485 Thai pineapple /ROW grape .110063 .367130 .299792 .764 Thai pineapple /Israelis citrus .253872 .196042 1.29499 .195 Thai pineapple /Italian citrus .240957 .192482 1.25184 .211 Thai pineapple /ROW citrus -.085308 .128739 -.662640 .508 Philippines pineapple/U.S orange 1.14343 .580643 1.96926 .049 Philippines pineapple/Brazilian orange -.380386 .745731 -.510085 .610 Philippines pineapple /ROW orange -.116823 .257193 -.454221 .650 Philippines pineapple /U.S grapefruit -1.92872 .458748 -4.20432 .000 Philippines pineapple /Israelis grapefruit .278250 .217713 1.27805 .201 Philippines pineapple /ROW grapefruit -.000151 .140211 -.001080 .999 Philippines pineapple /U.S apple .864587 .414549 2.08561 .037 Philippines pineapple /Chinese apple .505740 .406232 1.24495 .213 Philippines pineapple /ROW apple -.004122 .744671 -.005536 .996 Philippines pineapple /Thai pineapple .051407 .200281 .256675 .797 Philippines pineapple /ROW pineapple .108750 .198210 .548660 .583 Philippines pineapple /U.S grape -.321091 .464205 -.691702 .489 Philippines pineapple /Argentinean grape .665921 .254076 2.62095 .009 Philippines pineapple /ROW grape .904976 .520934 1.73722 .082 Philippines pineapple /Israelis other citrus .624716 .279880 2.23209 .026 Philippines pineapple /Italian citrus .210391 .274132 .767480 .443 Philippines pineapple /ROW other citrus .126285 .182412 .692308 .489 ROW pineapple/U.S orange -.433511 .618055 -.701413 .483 ROW pineapple/Brazilian orange 2.56872 .960501 2.67435 .007 ROW pineapple /ROW orange -.177503 .301080 -.589554 .555 ROW pineapple /U.S grapefruit -.279599 .473241 -.590818 .555 ROW pineapple /Israelis grapefruit .003300 .269649 .012240 .990 ROW pineapple /ROW grapefruit .119955 .164301 .730094 .465 ROW pineapple /U.S apple -1.62332 .518702 -3.12958 .002 ROW pineapple /Chinese apple -.749191 .480858 -1.55803 .119 ROW pineapple /ROW apple 1.08545 .819207 1.32501 .185 ROW pineapple /Thai pineapple -.059935 .171895 -.348671 .727 ROW pineapple /Philippines pineapple .100901 .168355 .599335 .549 ROW pineapple /U.S grape .051734 .458327 .112875 .910 ROW pineapple /Argentinean grape .621882 .195892 3.17462 .002 ROW pineapple /ROW grape .017522 .472157 .037111 .970 ROW pineapple /Israelis citrus .264592 .242764 1.08991 .276 ROW pineapple /Italian citrus .203866 .211865 .962244 .336

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Table B-1 Continued Products Estimates SE t-statistics P-value ROW pineapple /ROW citrus -.258939 .215039 -1.20415 .229 U.S grape/U.S orange .213019 .188475 1.13022 .258 U.S grape/Brazilian orange -.192560 .294080 -.654789 .513 U.S grape/ROW orange .009763 .088865 .109864 .913 U.S grape/U.S grapefruit -.260314 .146804 -1.77321 .076 U.S grape/Israelis grapefruit -.037944 .079435 -.477669 .633 U.S grape/ROW grapefruit .042624 .048300 .882471 .378 U.S grape/U.S apple .154090 .151838 1.01483 .310 U.S grape/Chinese apple .342560 .140657 2.43542 .015 U.S grape/ROW apple -.076039 .246697 -.308227 .758 U.S grape/Thai Pineapple .031405 .057409 .547029 .584 U.S grape /Philippines Pineapple -.037737 .056761 -.664837 .506 U.S grape /ROW Pineapple -.001110 .065844 -.016867 .987 U.S grape /Argentinean grape .173165 .069613 2.48753 .013 U.S grape /ROW grape .127373 .159132 .800425 .423 U.S grape /Israelis citrus -.001043 .080177 -.013009 .990 U.S grape /Italian citrus .094837 .074390 1.27486 .202 U.S grape /ROW citrus .136238 .063673 2.13966 .032 Argentinean grape/U.S orange -.848684 .567265 -1.49610 .135 Argentinean grape/Brazilian orange -.290384 .697277 -.416454 .677 Argentinean grape/ROW orange .393454 .246106 1.59872 .110 Argentinean grape/U.S grapefruit .281305 .458102 .614067 .539 Argentinean grape/Israelis grapefruit .176053 .203177 .866502 .386 Argentinean grape/ROW grapefruit .052680 .133995 .393148 .694 Argentinean grape/U.S apple -1.93361 .387091 -4.99523 .000 Argentinean grape/Chinese apple -.131195 .384502 -.341207 .733 Argentinean grape/ROW apple .754669 .722820 1.04406 .296 Argentinean grape/Thai pineapple -.147720 .214881 -.687450 .492 Argentinean grape /Philippines pineapple. .551683 .210311 2.62317 .009 Argentinean grape /ROW Pineapple .597509 .190995 3.12840 .002 Argentinean grape /U.S grape 1.16956 .471310 2.48151 .013 Argentinean grape /ROW grape .250957 .552739 .454025 .650 Argentinean grape /Israelis other citrus -.039123 .303658 -.128837 .897 Argentinean grape /Italian citrus -.287640 .324357 -.886799 .375 Argentinean grape /ROW other CT -.096872 .171753 -.564020 .573 ROW grape/U.S orange -.294039 .191043 -1.53912 .124 ROW grape/Brazilian orange .331122 .262422 1.26179 .207 ROW grape/ROW orange .035333 .086060 .410568 .681 ROW grape/U.S grapefruit .299574 .147939 2.02499 .043 ROW grape/Israelis grapefruit -.013666 .073207 -.186672 .852 ROW grape/ROW grapefruit .041878 .046684 .897053 .370 ROW grape/U.S apple -.009454 .140601 -.067243 .946 ROW grape/Chinese apple -.210464 .136026 -1.54724 .122 ROW grape/ROW apple -.224117 .249520 -.898191 .369 ROW grape/Thai Pineapple .019824 .061918 .320159 .749 ROW grape /Philippines Pineapple .106159 .061047 1.73898 .082 ROW grape /ROW Pineapple -.007580 .065207 -.116248 .907 ROW grape /U.S grape .112155 .152514 .735374 .462 ROW grape /Argentinean grape .034612 .078101 .443174 .658 ROW grape /Israelis citrus .066102 .087016 .759649 .447 ROW grape /Italian citrus -.010959 .084977 -.128966 .897 ROW grape /ROW citrus .072630 .060573 1.19905 .231 Israelis citrus/U.S orange -.718991 .281024 -2.55847 .011

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Table B-1 Continued Products Estimates SE t-statistics P-value Israelis citrus /Brazilian orange .556726 .371001 1.50060 .133 Israelis citrus /ROW orange .095900 .126939 .755481 .450 Israelis citrus /U.S grapefruit .135515 .222058 .610266 .542 Israelis citrus /Israelis grapefruit -.078944 .107006 -.737755 .461 Israelis citrus /ROW grapefruit -.011856 .069276 -.171146 .864 Israelis citrus /U.S apple -.569275 .204169 -2.78825 .005 Israelis citrus /Chinese apple .034520 .201885 .170988 .864 Israelis citrus /ROW apple .572135 .364275 1.57061 .116 Israelis citrus /Thai pineapple .127918 .096861 1.32064 .187 Israelis citrus /Philippines pineapple .215417 .096017 2.24353 .025 Israelis citrus /ROW Pineapple .097943 .098067 .998735 .318 Israelis citrus /U.S grape -.007681 .224844 -.034165 .973 Israelis citrus /Argentinean GR -.016379 .125873 -.130125 .896 Israelis citrus /ROW grape .199430 .254829 .782603 .434 Israelis citrus /Italian citrus .056825 .136156 .417351 .676 Israelis citrus /ROW citrus .108225 .089128 1.21427 .225 Italian citrus/U.S orange -.136630 .321111 -.425493 .670 Italian citrus /Brazilian orange .532182 .412199 1.29108 .197 Italian citrus /ROW orange .136078 .140906 .965732 .334 Italian citrus /U.S grapefruit -.321885 .258107 -1.24710 .212 Italian citrus /Israelis grapefruit .267284 .117198 2.28061 .023 Italian citrus /ROW grapefruit -.253390 .077159 -3.28401 .001 Italian citrus /U.S apple .040638 .220069 .184662 .853 Italian citrus /Chinese apple .144348 .218866 .659528 .510 Italian citrus /ROW apple .129425 .411250 .314712 .753 Italian citrus /Thai pineapple .155721 .121520 1.28145 .200 Italian citrus /Philippines pineapple .093918 .120168 .781555 .434 Italian citrus /ROW Pineapple .097134 .109392 .887950 .375 Italian citrus /U.S grape .342044 .266627 1.28285 .200 Italian citrus /Argentinean grape -.151979 .171695 -.885169 .376 Italian citrus /ROW grape -.029695 .318080 -.093358 .926 Italian citrus /Israelis citrus .074648 .173907 .429241 .668 Italian citrus /ROW citrus -.060625 .097837 -.619658 .535 ROW citrus/U.S orange -.432676 .210033 -2.06003 .039 ROW citrus /Brazilian orange -.213379 .366838 -.581672 .561 ROW citrus /ROW orange .075887 .107417 .706476 .480 ROW citrus /U.S grapefruit .168478 .160409 1.05030 .294 ROW citrus /Israelis grapefruit -.038717 .098598 -.392679 .695 ROW citrus /ROW grapefruit -.073833 .058395 -1.26437 .206 ROW citrus /U.S apple .398274 .190262 2.09330 .036 ROW citrus /Chinese apple .180769 .169474 1.06665 .286 ROW citrus /ROW apple .200896 .288067 .697392 .486 ROW citrus /Thai pineapple -.035644 .056262 -.633539 .526 ROW citrus /Philippines pineapple .038717 .055391 .698982 .485 ROW citrus /ROW Pineapple -.102178 .076658 -1.33290 .183 ROW citrus /U.S grape .330066 .158350 2.08441 .037 ROW citrus /Argentinean GR -.036070 .063003 -.572516 .567 ROW citrus /ROW grape .190036 .156688 1.21283 .225 ROW citrus /Israelis citrus .094281 .078957 1.19408 .232 ROW citrus /Italian citrus -.044278 .067806 -.653013 .514

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Table B-2 Compensated price elasticities of fruit juices in Japan Products Estimates SE t-statistics P-value U.S orange /Brazilian orange 1.13564 .358135 3.17097 .002 U.S orange /ROW orange .062661 .104390 .600261 .548 U.S orange /U.S grapefruit -.020600 .168350 -.122367 .903 U.S orange /Israelis grapefruit .007149 .092007 .077701 .938 U.S orange /ROW grapefruit -.119459 .056329 -2.12074 .034 U.S orange /U.S apple .466868 .176852 2.63988 .008 U.S orange /Chinese apple .082327 .164526 .500388 .617 U.S orange /ROW apple .324111 .283284 1.14412 .253 U.S orange /Thai Pineapple .091188 .062541 1.45805 .145 U.S orange /Philippines Pineapple .122150 .061210 1.99559 .046 U.S orange /ROW Pineapple -.060929 .076746 -.793900 .427 U.S orange /U.S grape .190834 .162638 1.17337 .241 U.S orange /Argentinean grape -.105681 .072340 -1.46090 .144 U.S orange /ROW grape -.244117 .172030 -1.41903 .156 U.S orange /Israelis citrus -.214624 .086258 -2.48818 .013 U.S orange /Italian citrus -.030594 .077120 -.396701 .692 U.S orange /ROW citrus -.143153 .072973 -1.96173 .050 Brazilian orange/U.S orange .323646 .102065 3.17097 .002 Brazilian orange /ROW orange -.070674 .050318 -1.40455 .160 Brazilian orange /U.S grapefruit .117070 .072412 1.61672 .106 Brazilian orange /Israelis grapefruit .019109 .049986 .382292 .702 Brazilian orange /ROW grapefruit -.005087 .029679 -.171399 .864 Brazilian orange /U.S apple .054956 .104329 .526754 .598 Brazilian orange /Chinese apple -.039803 .081551 -.488079 .625 Brazilian orange /ROW apple -.296834 .139509 -2.12770 .033 Brazilian orange /Thai Pineapple .002653 .022873 .115993 .908 Brazilian orange /Philippines pineapple -.008912 .021979 -.405514 .685 Brazilian orange /ROW pineapple .083012 .033439 2.48251 .013 Brazilian orange /U.S grape -.038987 .071267 -.547062 .584 Brazilian orange /Argentinean grape -.008714 .024801 -.351382 .725 Brazilian orange /ROW grape .103280 .066051 1.56364 .118 Brazilian orange /Israelis citrus .052930 .031851 1.66179 .097 Brazilian orange /Italian citrus .038166 .027741 1.37581 .169 Brazilian orange /ROW citrus -.014568 .035836 -.406512 .684 ROW orange/U.S orange .140095 .233390 .600261 .548 ROW orange/Brazilian orange -.554440 .394745 -1.40455 .160 ROW orange /U.S grapefruit .146523 .175650 .834174 .404 ROW orange /Israelis grapefruit .090241 .108354 .832838 .405 ROW orange /ROW grapefruit .079543 .063947 1.24389 .214 ROW orange /U.S apple .409762 .215760 1.89916 .058 ROW orange /Chinese apple .046361 .184909 .250721 .802 ROW orange /ROW apple .684259 .316073 2.16488 .030 ROW orange /Thai Pineapple .048597 .061756 .786913 .431 ROW orange /Philippines pineapple -.024908 .060194 -.413799 .679 ROW orange /ROW pineapple -.056402 .083062 -.679033 .497 ROW orange /U.S grape .026817 .170314 .157454 .875 ROW orange /Argentinean grape .113128 .069673 1.62371 .104 ROW orange /ROW grape .089533 .172059 .520361 .603 ROW orange /Israelis citrus .069925 .086488 .808496 .419 ROW orange /Italian citrus .074554 .075169 .991814 .321 ROW orange /ROW citrus .065127 .082950 .785135 .432 U.S grapefruit/U.S orange -.018460 .150858 -.122367 .903 U.S grapefruit/Brazilian orange .368103 .227684 1.61672 .106

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Table B-2 Continued Products Estimates SE t-statistics P-value U.S grapefruit/ROW orange .058727 .070401 .834174 .404 U.S grapefruit/Israelis grapefruit .039680 .061571 .644463 .519 U.S grapefruit /ROW grapefruit .131508 .038276 3.43581 .001 U.S grapefruit /U.S apple .331172 .119123 2.78009 .005 U.S grapefruit /Chinese apple .019126 .112046 .170699 .864 U.S grapefruit /ROW apple -.078706 .198781 -.395942 .692 U.S grapefruit /Thai Pineapple -.228979 .043704 -5.23931 .000 U.S grapefruit /Philippines Pineapple -.178512 .043036 -4.14795 .000 U.S grapefruit /ROW Pineapple -.038334 .052250 -.733665 .463 U.S grapefruit /U.S grape -.192023 .112628 -1.70493 .088 U.S grapefruit /Argentinean grape .033675 .051940 .648351 .517 U.S grapefruit /ROW grape .258981 .118476 2.18594 .029 U.S grapefruit /Israelis citrus .041582 .060631 .685820 .493 U.S grapefruit /Italian citrus -.066801 .055168 -1.21086 .226 U.S grapefruit /ROW citrus .058664 .049534 1.18432 .236 Israelis grapefruit/U.S orange .019938 .256600 .077701 .938 Israelis grapefruit/Brazilian orange .187004 .489164 .382292 .702 Israelis grapefruit/ROW orange .112568 .135162 .832838 .405 Israelis grapefruit/U.S grapefruit .123496 .191626 .644463 .519 Israelis grapefruit/ROW grapefruit .085558 .073832 1.15882 .247 Israelis grapefruit /U.S apple -.216557 .255118 -.848850 .396 Israelis grapefruit /Chinese apple .283150 .209727 1.35009 .177 Israelis grapefruit /ROW apple -.157524 .340750 -.462286 .644 Israelis grapefruit /Thai Pineapple -.020463 .066251 -.308865 .757 Israelis grapefruit /Philippines Pineapple .083682 .063267 1.32267 .186 Israelis grapefruit /ROW Pineapple -.006256 .092404 -.067707 .946 Israelis grapefruit /U.S grape -.082691 .189027 -.437453 .662 Israelis grapefruit /Argentinean grape .063922 .071431 .894890 .371 Israelis grapefruit /ROW grape -.015212 .181707 -.083715 .933 Israelis grapefruit /Israelis citrus -.062557 .090526 -.691032 .490 Israelis grapefruit /Italian citrus .179780 .077637 2.31565 .021 Israelis grapefruit /ROW citrus -.030878 .094597 -.326413 .744 ROW grapefruit/U.S orange -.774553 .365228 -2.12074 .034 ROW grapefruit/Brazilian orange -.115735 .675236 -.171399 .864 ROW grapefruit/ROW orange .230678 .185449 1.24389 .214 ROW grapefruit/U.S grapefruit .951541 .276948 3.43581 .001 ROW grapefruit/Israelis grapefruit .198911 .171649 1.15882 .247 ROW grapefruit /U.S apple .080026 .340727 .234868 .814 ROW grapefruit /Chinese apple -.014217 .301146 -.047210 .962 ROW grapefruit /ROW apple .125900 .506628 .248506 .804 ROW grapefruit /Thai Pineapple -.051974 .098454 -.527908 .598 ROW grapefruit /Philippines Pineapple .002333 .095678 .024394 .981 ROW grapefruit /ROW Pineapple .088656 .132187 .670690 .502 ROW grapefruit /U.S grape .245176 .269960 .908194 .364 ROW grapefruit /Argentinean grape .045005 .110614 .406864 .684 ROW grapefruit /ROW grape .261739 .272171 .961670 .336 ROW grapefruit /Israelis citrus -.018873 .137604 -.137157 .891 ROW grapefruit /Italian citrus -.389851 .120010 -3.24847 .001 ROW grapefruit /ROW citrus -.159073 .131499 -1.20969 .226 U.S apple/U.S orange .595592 .225613 2.63988 .008 U.S apple/Brazilian orange .246002 .467014 .526754 .598 U.S apple/ROW orange .233809 .123112 1.89916 .058 U.S apple/U.S grapefruit .471467 .169587 2.78009 .005

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Table B-2 Continued Products Estimates SE t-statistics P-value U.S apple/Israelis grapefruit -.099058 .116697 -.848850 .396 U.S apple/ROW grapefruit .015745 .067039 .234868 .814 U.S apple /Chinese apple -.095860 .189929 -.504716 .614 U.S apple /ROW apple -.665053 .311183 -2.13718 .033 U.S apple /Thai Pineapple .060876 .057440 1.05982 .289 U.S apple /Philippines Pineapple .117913 .055720 2.11618 .034 U.S apple /ROW Pineapple -.263135 .082234 -3.19985 .001 U.S apple /U.S grape .176727 .167147 1.05732 .290 U.S apple /Argentinean grape -.310527 .062901 -4.93679 .000 U.S apple /ROW grape .008089 .161405 .050116 .960 U.S apple /Israelis citrus -.216832 .079909 -2.71349 .007 U.S apple /Italian citrus .014358 .067351 .213174 .831 U.S apple /ROW citrus .182147 .084443 2.15703 .031 Chinese apple/U.S orange .081939 .163750 .500388 .617 Chinese apple/Brazilian orange -.139007 .284804 -.488079 .625 Chinese apple/ROW orange .020638 .082315 .250721 .802 Chinese apple/U.S grapefruit .021243 .124448 .170699 .864 Chinese apple/Israelis grapefruit .101048 .074846 1.35009 .177 Chinese apple/ROW grapefruit -.002182 .046227 -.047210 .962 Chinese apple /U.S apple -.074788 .148178 -.504716 .614 Chinese apple /ROW apple .309493 .227555 1.36008 .174 Chinese apple /Thai Pineapple .036152 .043890 .823708 .410 Chinese apple /Philippines Pineapple .055136 .042147 1.30820 .191 Chinese apple /ROW Pineapple -.099477 .058859 -1.69009 .091 Chinese apple /U.S grape .300579 .119561 2.51403 .012 Chinese apple /Argentinean grape -.014769 .048253 -.306070 .760 Chinese apple /ROW grape -.168478 .120610 -1.39689 .162 Chinese apple /Israelis citrus .015036 .061039 .246332 .805 Chinese apple /Italian citrus .036258 .051735 .700842 .483 Chinese apple /ROW citrus .068672 .058061 1.18274 .237 ROW apple/U.S orange .142094 .124195 1.14412 .253 ROW apple/Brazilian orange -.456630 .214612 -2.12770 .033 ROW apple/ROW orange .134177 .061979 2.16488 .030 ROW apple/U.S grapefruit -.038506 .097252 -.395942 .692 ROW apple/Israelis grapefruit -.024762 .053565 -.462286 .644 ROW apple/ROW grapefruit .008512 .034256 .248506 .804 ROW apple /U.S apple -.228551 .106941 -2.13718 .033 ROW apple /Chinese apple .136328 .100236 1.36008 .174 ROW apple /Thai Pineapple .045101 .034126 1.32159 .186 ROW apple /Philippines Pineapple .002247 .033633 .066826 .947 ROW apple /ROW Pineapple .051374 .043571 1.17909 .238 ROW apple /U.S grape -.020507 .091176 -.224920 .822 ROW apple /Argentinean grape .043649 .039461 1.10612 .269 ROW apple /ROW grape -.069005 .096204 -.717273 .473 ROW apple /Israelis citrus .081028 .047918 1.69099 .091 ROW apple /Italian citrus .015526 .042300 .367040 .714 ROW apple /ROW citrus .036915 .042858 .861327 .389 Thai Pineapple/U.S orange .603899 .414183 1.45805 .145 Thai Pineapple/Brazilian orange .061652 .531517 .115993 .908 Thai Pineapple /ROW orange .143949 .182928 .786913 .431 Thai Pineapple /U.S grapefruit -1.69225 .322991 -5.23931 .000 Thai Pineapple /Israelis grapefruit -.048590 .157320 -.308865 .757 Thai Pineapple /ROW grapefruit -.053086 .100560 -.527908 .598

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Table B-2 Continued Products Estimates SE t-statistics P-value Thai Pineapple /U.S apple .316022 .298184 1.05982 .289 Thai Pineapple /Chinese apple .240555 .292040 .823708 .410 Thai Pineapple /ROW apple .681282 .515502 1.32159 .186 Thai Pineapple /Philippines pineapple .038080 .138946 .274062 .784 Thai Pineapple /ROW Pineapple -.056410 .140667 -.401021 .688 Thai Pineapple /U.S grape .186510 .326293 .571603 .568 Thai pineapple /Argentinean grape -.122089 .180316 -.677082 .498 Thai pineapple /ROW grape .136298 .367053 .371332 .710 Thai pineapple /Israelis citrus .262815 .195698 1.34296 .179 Thai pineapple /Italian citrus .247953 .192111 1.29067 .197 Thai pineapple /ROW citrus -.075165 .128879 -.583223 .560 Philippines pineapple/U.S orange 1.16671 .584644 1.99559 .046 Philippines pineapple/Brazilian orange -.298718 .736640 -.405514 .685 Philippines pineapple /ROW orange -.106412 .257159 -.413799 .679 Philippines pineapple /U.S grapefruit -1.90275 .458721 -4.14795 .000 Philippines pineapple /Israelis grapefruit .286595 .216679 1.32267 .186 Philippines pineapple /ROW grapefruit .003438 .140945 .024394 .981 Philippines pineapple /U.S apple .882831 .417181 2.11618 .034 Philippines pineapple /Chinese apple .529125 .404469 1.30820 .191 Philippines pineapple /ROW apple .048966 .732742 .066826 .947 Philippines pineapple /Thai pineapple .054921 .200398 .274062 .784 Philippines pineapple /ROW pineapple .111624 .198352 .562759 .574 Philippines pineapple /U.S grape -.301125 .464644 -.648076 .517 Philippines pineapple /Argentinean grape .668868 .254198 2.63128 .009 Philippines pineapple /ROW grape .925793 .521094 1.77663 .076 Philippines pineapple /Israelis other citrus .631812 .279371 2.26155 .024 Philippines pineapple /Italian citrus .215942 .273604 .789249 .430 Philippines pineapple /ROW other citrus .134333 .182706 .735243 .462 ROW pineapple/U.S orange -.493378 .621461 -.793900 .427 ROW pineapple/Brazilian orange 2.35865 .950108 2.48251 .013 ROW pineapple /ROW orange -.204280 .300840 -.679033 .497 ROW pineapple /U.S grapefruit -.346407 .472159 -.733665 .463 ROW pineapple /Israelis grapefruit -.018165 .268294 -.067707 .946 ROW pineapple /ROW grapefruit .110722 .165087 .670690 .502 ROW pineapple /U.S apple -1.67025 .521976 -3.19985 .001 ROW pineapple /Chinese apple -.809341 .478874 -1.69009 .091 ROW pineapple /ROW apple .948901 .804777 1.17909 .238 ROW pineapple /Thai pineapple -.068975 .171998 -.401021 .688 ROW pineapple /Philippines pineapple .094633 .168160 .562759 .574 ROW pineapple /U.S grape .000376 .457708 .000821 .999 ROW pineapple /Argentinean grape .614303 .195919 3.13549 .002 ROW pineapple /ROW grape -.036023 .472565 -.076229 .939 ROW pineapple /Israelis citrus .246342 .242225 1.01700 .309 ROW pineapple /Italian citrus .189588 .211347 .897043 .370 ROW pineapple /ROW citrus -.279640 .214860 -1.30150 .193 U.S grape/U.S orange .222450 .189582 1.17337 .241 U.S grape/Brazilian orange -.159466 .291496 -.547062 .584 U.S grape/ROW orange .013982 .088798 .157454 .875 U.S grape/U.S grapefruit -.249789 .146509 -1.70493 .088 U.S grape/Israelis grapefruit -.034562 .079007 -.437453 .662 U.S grape/ROW grapefruit .044078 .048534 .908194 .364 U.S grape/U.S apple .161483 .152729 1.05732 .290 U.S grape/Chinese apple .352037 .140029 2.51403 .012

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Table B-2 Continued Products Estimates SE t-statistics P-value U.S grape/ROW apple -.054526 .242424 -.224920 .822 U.S grape/Thai Pineapple .032829 .057433 .571603 .568 U.S grape /Philippines Pineapple -.036750 .056706 -.648076 .517 U.S grape /ROW Pineapple .005414 .065888 .000821 .999 U.S grape /Argentinean grape .174359 .069628 2.50415 .012 U.S grape /ROW grape .135809 .159099 .853610 .393 U.S grape /Israelis citrus .001832 .079980 .022908 .982 U.S grape /Italian citrus .097086 .074227 1.30797 .191 U.S grape /ROW citrus .139500 .063673 2.19087 .028 Argentinean grape/U.S orange -.834763 .571405 -1.46090 .144 Argentinean grape/Brazilian orange -.241539 .687398 -.351382 .725 Argentinean grape/ROW orange .399680 .246153 1.62371 .104 Argentinean grape/U.S grapefruit .296840 .457838 .648351 .517 Argentinean grape/Israelis grapefruit .181044 .202309 .894890 .371 Argentinean grape/ROW grapefruit .054827 .134755 .406864 .684 Argentinean grape/U.S apple -1.92270 .389463 -4.93679 .000 Argentinean grape/Chinese apple -.117209 .382947 -.306070 .760 Argentinean grape/ROW apple .786420 .710972 1.10612 .269 Argentinean grape/Thai pineapple -.145618 .215067 -.677082 .498 Argentinean grape /Philippines pineapple. .553140 .210217 2.63128 .009 Argentinean grape /ROW Pineapple .599228 .191111 3.13549 .002 Argentinean grape /U.S grape 1.18150 .471817 2.50415 .012 Argentinean grape /ROW grape .263408 .552084 .477115 .633 Argentinean grape /Israelis other citrus -.034879 .303269 -.115010 .908 Argentinean grape /Italian citrus -.284320 .323716 -.878300 .380 Argentinean grape /ROW other citrus -.092059 .172063 -.535029 .593 ROW grape/U.S orange -.272934 .192338 -1.41903 .156 ROW grape/Brazilian orange .405177 .259125 1.56364 .118 ROW grape/ROW orange .044773 .086042 .520361 .603 ROW grape/U.S grapefruit .323126 .147820 2.18594 .029 ROW grape/Israelis grapefruit -.006098 .072845 -.083715 .933 ROW grape/ROW grapefruit .045133 .046932 .961670 .336 ROW grape/U.S apple .007089 .141456 .050116 .960 ROW grape/Chinese apple -.189259 .135486 -1.39689 .162 ROW grape/ROW apple -.175977 .245342 -.717273 .473 ROW grape/Thai pineapple .023010 .061967 .371332 .710 ROW grape /Philippines pineapple .108369 .060997 1.77663 .076 ROW grape /ROW pineapple -.004973 .065248 -.076229 .939 ROW grape /U.S grape .130260 .152599 .853610 .393 ROW grape /Argentinean grape .037284 .078145 .477115 .633 ROW grape /Israelis citrus .072536 .086863 .835060 .404 ROW grape /Italian citrus -.005925 .084810 -.069868 .944 ROW grape /ROW citrus .079928 .060606 1.31882 .187 Israelis citrus/U.S orange -.704027 .282948 -2.48818 .013 Israelis citrus /Brazilian orange .609234 .366614 1.66179 .097 Israelis citrus /ROW orange .102593 .126894 .808496 .419 Israelis citrus /U.S grapefruit .152214 .221945 .685820 .493 Israelis citrus /Israelis grapefruit -.073578 .106476 -.691032 .490 Israelis citrus /ROW grapefruit -.009548 .069616 -.137157 .891 Israelis citrus /U.S apple -.557545 .205471 -2.71349 .007 Israelis citrus /Chinese apple .049555 .201173 .246332 .805 Israelis citrus /ROW apple .606269 .358529 1.69099 .091 Israelis citrus /Thai pineapple .130177 .096933 1.34296 .179

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Table B-2 Continued Products Estimates SE t-statistics P-value Israelis citrus /Philippines pineapple .216984 .095945 2.26155 .024 Israelis citrus /ROW Pineapple .099791 .098123 1.01700 .309 Israelis citrus /U.S grape .005155 .225070 .022908 .982 Israelis citrus /Argentinean grape -.014485 .125943 -.115010 .908 Israelis citrus /ROW grape .212814 .254849 .835060 .404 Israelis citrus /Italian citrus .060394 .135897 .444412 .657 Israelis citrus /ROW citrus .113400 .089264 1.27039 .204 Italian citrus/U.S orange -.128274 .323353 -.396701 .692 Italian citrus /Brazilian orange .561502 .408126 1.37581 .169 Italian citrus /ROW orange .139815 .140969 .991814 .321 Italian citrus /U.S grapefruit -.312561 .258132 -1.21086 .226 Italian citrus /Israelis grapefruit .270280 .116719 2.31565 .021 Italian citrus /ROW grapefruit -.252101 .077606 -3.24847 .001 Italian citrus /U.S apple .047188 .221361 .213174 .831 Italian citrus /Chinese apple .152744 .217944 .700842 .483 Italian citrus /ROW apple .148485 .404548 .367040 .714 Italian citrus /Thai pineapple .156983 .121628 1.29067 .197 Italian citrus /Philippines pineapple .094793 .120105 .789249 .430 Italian citrus /ROW pineapple .098166 .109433 .897043 .370 Italian citrus /U.S grape .349212 .266988 1.30797 .191 Italian citrus /Argentinean grape -.150921 .171833 -.878300 .380 Italian citrus /ROW grape -.022222 .318048 -.069868 .944 Italian citrus /Israelis citrus .077196 .173703 .444412 .657 Italian citrus /ROW citrus -.057736 .098015 -.589052 .556 ROW citrus/U.S orange -.413995 .211035 -1.96173 .050 ROW citrus /Brazilian orange -.147830 .363654 -.406512 .684 ROW citrus /ROW orange .084243 .107297 .785135 .432 ROW citrus /U.S grapefruit .189325 .159859 1.18432 .236 ROW citrus /Israelis grapefruit -.032019 .098093 -.326413 .744 ROW citrus /ROW grapefruit -.070952 .058653 -1.20969 .226 ROW citrus /U.S apple .412918 .191429 2.15703 .031 ROW citrus /Chinese apple .199538 .168708 1.18274 .237 ROW citrus /ROW apple .243507 .282711 .861327 .389 ROW citrus /Thai pineapple -.032824 .056280 -.583223 .560 ROW citrus /Philippines pineapple .040673 .055319 .735243 .462 ROW citrus /ROW Pineapple -.099871 .076735 -1.30150 .193 ROW citrus /U.S grape .346092 .157971 2.19087 .028 ROW citrus /Argentinean grape -.033705 .062997 -.535029 .593 ROW citrus /ROW grape .206745 .156765 1.31882 .187 ROW citrus /Israelis citrus .099976 .078698 1.27039 .204 ROW citrus /Italian citrus -.039823 .067605 -.589052 .556

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APPENDIX C PARAMETER ESTIMATES OF ROTTERDAM MODEL UNDER DIFFERENT

SEPARABILITY ASSUMPTIONS

Table C-1. Marginal value shares of fruit juices in a block independent Rotterdam model Product Estimates ( )iθ SE t-statistics P-value

U.S. orange .027961 .913834E-02 3.05978 0.002 Brazilian orange .745750 .034906 21.3644 0.000 ROW orange .010748 .558347E-02 1.92496 0.054 U.S. grapefruit .029762 .580410E-02 5.12771 0.000 Israelis grapefruit .236792E-02 .298566E-02 .793096 0.428 ROW grapefruit .517695E-03 .169452E-02 .305512 0.760 U.S. apple .040278 .944699E-02 4.26357 0.000 Chinese apple .036968 .773508E-02 4.77923 0.000 ROW apple .047043 .012962 3.62937 0.000 Thai pineapple .460872E-02 .148641E-02 3.10056 0.002 Philippines pineapple .786131E-02 .156078E-02 5.03680 0.000 ROW pineapple .853774E-03 .178778E-02 .477560 0.633 U.S. grapes .880780E-02 .497279E-02 1.77120 0.077 Argentinean grapes -.846428E-04 .185156E-02 -.045714 0.964 ROW grapes .011431 .471108E-02 2.42647 0.015 Israelis other citrus .715117E-02 .224853E-02 3.18038 0.001 Italian other citrus .894720E-02 .227572E-02 3.93159 0.000 ROW other citrus .902818E-02 .217923E-02 4.14283 0.000 Coefficient of income flexibility ( )φ

-1.81278 .279739 -6.48024 0.000

Table C-2. Relative price coefficients of fruit juices in a block independent Rotterdam

model Products Estimates ( )ijν SE t-statistics P-value

U.S. orange -.114167 .020919 -5.45760 0.000 U.S. orange/Brazilian orange .057930 .026494 2.18651 0.029 U.S. orange/ROW orange .554920E-02 .682128E-02 .813514 0.416 Brazilian orange -1.42189 .247776 -5.73861 0.000 Brazilian orange/ROW orange .012078 .012434 .971341 0.331 ROW orange -.037110 .486140E-02 -7.63370 0.000 U.S. grapefruit -.067859 .010130 -6.69859 0.000 U.S. grapefruit/Israelis grapefruit .810086E-02 .440660E-02 1.83835 0.066 U.S. grapefruit/ROW grapefruit .580657E-02 .257851E-02 2.25191 0.024 Israelis grapefruit -.015038 .395186E-02 -3.80540 0.000 Israelis. grapefruit/ROW grapefruit .264504E-02 .160837E-02 1.64455 0.100 ROW grapefruit -.939007E-02 .130989E-02 -7.16862 0.000 U.S. apple -.023643 .013639 -1.73356 0.083 U.S. apple/Chinese apple -.998880E-02 .897542E-02 -1.11291 0.266 U.S. apple/ROW apple -.039383 .014233 -2.76692 0.006 Chinese apple -.041321 .012269 -3.36804 0.001

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Table C-2. Continued Products Estimates ( )ijν SE t-statistics P-value

Chinese apple/ROW apple -.015704 .013935 -1.12695 0.260 ROW apple -.030191 .026148 -1.15461 0.248 Thai. pineapple -.010102 .186886E-02 -5.40530 0.000 Thai. pineapple/Philippines pineapple .229312E-02 .142989E-02 1.60371 0.109 Thai. pineapple/ROW pineapple -.545936E-03 .143880E-02 -.379438 0.704 Philippines pineapple -.018299 .189011E-02 -9.68162 0.000 Philippines pineapple/ROW apple .175536E-02 .145313E-02 1.20799 0.227 ROW pineapple -.275713E-02 .248249E-02 -1.11063 0.267 U.S. grapes -.038038 .010333 -3.68119 0.000 U.S. grapes/Argentinean grapes .714373E-02 .428626E-02 1.66666 0.096 U.S. grapes/ROW grapes .014928 .871201E-02 1.71350 0.087 Argentinean grapes -.849552E-02 .393029E-02 -2.16155 0.031 Argentinean grapes/ROW grapes .150522E-02 .469637E-02 .320507 0.749 ROW grapes -.037156 .011279 -3.29425 0.001 Israelis citrus -.020374 .361853E-02 -5.63055 0.000 Israelis citrus/Italian citrus .392133E-02 .258285E-02 1.51822 0.129 Israelis citrus/ROW citrus .348951E-02 .186858E-02 1.86746 0.062 Italian citrus -.019783 .372399E-02 -5.31230 0.000 Italian citrus/ROW citrus -.357662E-03 .160896E-02 -.222294 0.824 ROW citrus -.019498 .337577E-02 -5.77585 0.000 Table C-3. Marginal value shares of fruit juices in a block independent uniform-substitute

Rotterdam model Product Estimates ( )iθ SE t-statistics P-value

U.S. orange .027220 .792396E-02 3.43511 0.001 Brazilian orange .907700E-02 .306674E-02 2.95983 0.003 ROW orange .743746 .035095 21.1922 0.000 U.S. grapefruit .028811 .566702E-02 5.08406 0.000 Israelis grapefruit .311609E-02 .199038E-02 1.56558 0.117 ROW grapefruit .189446E-02 .110629E-02 1.71245 0.087 U.S. apple .035644 .891810E-02 3.99682 0.000 Chinese apple .038398 .761162E-02 5.04471 0.000 ROW apple .051404 .013209 3.89161 0.000 Thai pineapple .415274E-02 .136728E-02 3.03723 0.002 Philippine pineapple .817306E-02 .156327E-02 5.22817 0.000 ROW pineapple .102950E-02 .921286E-03 1.11746 0.264 U.S. grape .907845E-02 .462842E-02 1.96146 0.050 Argentinean grape .152513E-02 .968323E-03 1.57503 0.115 ROW grape .010845 .458813E-02 2.36372 0.018 Israelis other citrus .873475E-02 .204385E-02 4.27369 0.000 Italian other citrus .877093E-02 .216511E-02 4.05103 0.000 ROW other citrus .837951E-02 .191502E-02 4.37568 0.000 φ -1.79007 .273683 -6.54066 0.000 K1 .733130 .177836 4.12250 0.000 K2 19.5729 8.29988 2.35822 0.018 K3 -18.1472 14.8485 -1.22215 0.222 K4 27.0649 16.8737 1.60397 0.109 K5 31.4922 16.8636 1.86747 0.062 K6 9.85689 6.17161 1.59713 0.110

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Table C-4. Marginal value shares of fruit juices in a block-wise dependent Rotterdam model

Products Estimates ( )iθ SE t-statistics P-value

U.S. orange .034515 .973502E-02 3.54549 0.000 Brazilian orange .712897 .035439 20.1161 0.000 ROW orange .404939E-02 .594273E-02 .681402 0.496 U.S. grapefruit .036395 .736038E-02 4.94476 0.000 Israelis grapefruit -.200246E-02 .250301E-02 -.800022 0.424 ROW grapefruit .312040E-02 .163735E-02 1.90576 0.057 U.S. apple .052199 .010814 4.82675 0.000 Chinese apple .049507 .801679E-02 6.17537 0.000 ROW apple .066990 .014307 4.68229 0.000 Thai pineapple .965923E-03 .123731E-02 .780663 0.435 Philippine pineapple .150696E-02 .192426E-02 .783138 0.434 ROW pineapple .130863E-03 .253873E-03 .515466 0.606 U.S. grape .775069E-02 .434665E-02 1.78314 0.075 Argentinean grape .633438E-03 .137377E-02 .461094 0.645 ROW grape .013108 .565344E-02 2.31853 0.020 Israelis other citrus .530260E-02 .198499E-02 2.67135 0.008 Italian other citrus .629891E-02 .219617E-02 2.86813 0.004 ROW other citrus .663242E-02 .228522E-02 2.90231 0.004 φ -1.81259

Table C-5. Constant of proportionality of fruit juice groups in a in block-wise dependent

Rotterdam model Products Estimates ( )ghΦ SE t-statistics P-value

Orange/grapefruit .347771 .318666 1.09133 0.275 Orange/apple .991497 .180586 5.49044 0.000 Orange/pineapple -3.79227 6.36190 -.596090 0.551 Orange/grapes .633182 .679618 .931673 0.352 Orange/other citrus .702609 .482882 1.45503 0.146 Grapefruit/apple -.715711 1.53489 -.466294 0.641 Grapefruit/pineapple 174.662 226.483 .771191 0.441 Grapefruit/grape -10.4734 9.74829 -1.07439 0.283 Grapefruit/other citrus 7.54488 6.33844 1.19034 0.234 Apple/pineapple -36.9035 50.4271 -.731819 0.464 Apple/grapes 1.76609 3.16376 .558226 0.577 Apple/other citrus -3.48605 2.88642 -1.20774 0.227 Pineapple/grape -105.564 156.725 -.673559 0.501 Pineapple/other citrus -111.149 160.841 -.691045 0.490 Grapes/other citrus -38.1447 25.1767 -1.51508 0.130

Table C-6. Within-group relative price coefficients of fruit juices in a block-wise

dependent Rotterdam Products Estimates SE t-statistics P-value U.S. Orange -.106408 .020796 -5.11685 0.000 U.S. orange/Brazilian orange .048202 .025105 1.92002 0.055 U.S. orange/ROW orange .795979E-02 .679637E-02 1.17118 0.242 Brazilian orange -1.10707 .108089 -10.2423 0.000 Brazilian orange/ROW orange .021053 .011660 1.80558 0.071 ROW orange -.034908 .486964E-02 -7.16855 0.000 U.S. grapefruit -.049379 .012263 -4.02655 0.000

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Table C-6. Continued Products Estimates SE t-statistics P-value U.S. grapefruit/Israelis grapefruit .012179 .354942E-02 3.43113 0.001 U.S. grapefruit/ROW grapefruit .473403E-02 .216328E-02 2.18835 0.029 Israelis grapefruit -.012886 .351582E-02 -3.66509 0.000 Israelis grapefruit/ROW grapefruit .249360E-02 .147894E-02 1.68608 0.092 ROW grapefruit -.010011 .127196E-02 -7.87072 0.000 U.S. apple -.012925 .012130 -1.06555 0.287 U.S. apple/Chinese apple -.145159E-03 .871601E-02 -.016654 0.987 U.S. apple/ROW apple -.025104 .013887 -1.80777 0.071 Chinese apple -.034340 .011599 -2.96050 0.003 Chinese apple/ROW apple -.172017E-02 .013678 -.125766 0.900 ROW apple -.022167 .022440 -.987838 0.323 Thai. pineapple -.012133 .209892E-02 -5.78078 0.000 Thai. pineapple/Philippines pineapple -.677701E-03 .147053E-02 -.460856 0.645 Thai. pineapple/ROW P. apple -.877698E-03 .135307E-02 -.648669 0.517 Philipp. pineapple -.021271 .208471E-02 -10.2034 0.000 Philip. pineapple/ROW apple .592741E-03 .142519E-02 .415902 0.677 ROW pineapple -.156960E-02 .226334E-02 -.693489 0.488 U.S. grape -.039620 .010588 -3.74213 0.000 U.S. grapes/Argentinean grapes .669583E-02 .424842E-02 1.57608 0.115 U.S. grapes/ROW grape .010593 .951660E-02 1.11313 0.266 Argentinean grape -.940781E-02 .389373E-02 -2.41614 0.016 Argentinean grape/ROW grape .886930E-03 .487254E-02 .182026 0.856 ROW grape -.049246 .013584 -3.62531 0.000 Israelis citrus -.021556 .502676E-02 -4.28828 0.000 Israelis citrus/Italian citrus .221872E-02 .276928E-02 .801189 0.423 Israelis citrus/ROW citrus .240213E-02 .187447E-02 1.28150 0.200 Italian citrus -.020363 .561152E-02 -3.62880 0.000 Italian citrus/ROW citrus -.197293E-02 .162961E-02 -1.21068 0.226 ROW citrus -.021612 .511057E-02 -4.22881 0.000 Table C-7. Marginal value shares of fruit juices in a block-wise dependent uniform-

substitute Rotterdam model Products Estimates ( )iθ SE t-statistics P-value

U.S. orange .023935 .807320E-02 2.96476 0.003 Brazilian orange .781733 .026914 29.0453 0.000 ROW orange .744781E-02 .288702E-02 2.57975 0.010 U.S. grapefruit .030032 .553653E-02 5.42426 0.000 Israelis grapefruit .243101E-02 .142535E-02 1.70555 0.088 ROW grapefruit .154478E-02 .809084E-03 1.90929 0.056 U.S. apple .039106 .837319E-02 4.67034 0.000 Chinese apple .818502E-02 .265280E-02 3.08543 0.002 ROW apple .043093 .011718 3.67749 0.000 Thai pineapple .677959E-02 .111513E-02 6.07963 0.000 Philippine pineapple .614985E-02 .734483E-03 8.37304 0.000 ROW pineapple .362882E-03 .913188E-03 .397379 0.691 U.S. grapes .920016E-02 .442613E-02 2.07860 0.038 Argentinean grape .197440E-02 .107270E-02 1.84059 0.066 ROW grape .012908 .467776E-02 2.75942 0.006 Israelis citrus .969673E-02 .194521E-02 4.98492 0.000 Italian citrus .950458E-02 .210530E-02 4.51459 0.000 ROW citrus .591649E-02 .146101E-02 4.04957 0.000 φ -1.97888 .311601 -6.35068 0.000

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Table C-7 Continued Products Estimates ( )iθ SE t-statistics P-value

K1 .783859 .164457 4.76634 0.000 K2 21.2047 7.18763 2.95016 0.003 K3 841.401 19338.8 .043508 0.965 K4 4.94019 17.2078 .287090 0.774 K5 27.6275 13.9415 1.98167 0.048 K6 11.4152 7.02358 1.62527 0.104 Table C-8. Constant of proportionality of fruit juice groups in a block-wise dependent

uniform-substitute-Rotterdam model Products Estimates ( )ghΦ SE t-statistics P-value

Orange/grapefruit .251369 .398478 .630825 0.528 Orange/apple .791079 .291463 2.71416 0.007 Orange/pineapple .341223 .482032 .707885 0.479 Orange/grapes 1.34229 .674993 1.98861 0.047 Orange/other citrus -.094332 .435253 -.216729 0.828 Grapefruit/apple -7.41443 3.23381 -2.29279 0.022 Grapefruit/pineapple 50.6194 13.4650 3.75932 0.000 Grapefruit/grapes -8.11878 9.42408 -.861493 0.389 Grapefruit/other citrus 6.87398 5.71871 1.20202 0.229 Apple/pineapple -15.7554 5.15323 -3.05738 0.002 Apple/grape 1.85589 5.43242 .341633 0.733 Apple/other citrus -1.71658 3.12146 -.549928 0.582 Pineapple/grape -11.7357 13.9605 -.840635 0.401 Pineapple/other citrus -20.4015 9.37285 -2.17666 0.030 Grapes/other citrus -13.0223 10.3033 -1.26389 0.206 Table C-9 Within-group relative price coefficients of block-wise dependent uniform

substitute Rotterdam model Products Estimates SE t-statistics P-value U.S. Orange -.108070 .019726 -5.47866 0.000 U.S. orange/Brazilian orange .067488 .023219 2.90661 0.004 U.S. orange/ROW orange .642978E-03 .150383E-03 4.27559 0.000 Brazilian orange -1.39291 .059985 -23.2209 0.000 Brazilian orange/ROW orange .021000 .576683E-02 3.64151 0.000 ROW orange -.034071 .481407E-02 -7.07730 0.000 U.S. grapefruit -.065260 .897959E-02 -7.26760 0.000 U.S. grapefruit/Israelis grapefruit .926256E-02 .304626E-02 3.04064 0.002 U.S. grapefruit/ROW grapefruit .588587E-02 .156089E-02 3.77084 0.000 Israelis grapefruit -.013795 .363264E-02 -3.79765 0.000 Israelis grapefruit/ROW grapefruit .476452E-03 .198748E-03 2.39727 0.017 ROW grapefruit -.893998E-02 .130118E-02 -6.87068 0.000 U.S. apple -.027739 .012240 -2.26633 0.023 U.S. apple/Chinese apple -.598793E-02 .317106E-02 -1.88831 0.059 U.S. apple/ROW apple -.031526 .011917 -2.64553 0.008 Chinese apple -.107132E-02 .379707E-02 -.282144 0.778 Chinese apple/ROW apple -.659852E-02 .296054E-02 -2.22882 0.026 ROW apple -.033782 .019677 -1.71680 0.086 Thai. pineapple -.011702 .159136E-02 -7.35359 0.000 Thai. pineapple/Philippines pineapple .367849E-03 .130420E-02 .282051 0.778 Thai. pineapple/ROW pineapple .217055E-04 .908518E-04 .238911 0.811

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Table C-9 Continued Products Estimates SE t-statistics P-value Philipp. pineapple -.010649 .105798E-02 -10.0657 0.000 Philip. pineapple/ROW apple .196894E-04 .824165E-04 .238901 0.811 ROW pineapple -.646910E-03 .161833E-02 -.399739 0.689 U.S. grape -.034212 .961848E-02 -3.55695 0.000 U.S. grape/Argentinean grape .250221E-02 .129180E-02 1.93699 0.053 U.S. grape/ROW grape .016359 .742953E-02 2.20183 0.028 Argentinean grape -.930737E-02 .368287E-02 -2.52721 0.011 Argentinean grape/ROW grape .351062E-02 .196294E-02 1.78845 0.074 ROW grape -.041408 .010598 -3.90724 0.000 Israelis citrus -.020174 .331409E-02 -6.08720 0.000 Israelis citrus/Italian citrus .246119E-02 .148253E-02 1.66013 0.097 Israelis citrus/ROW citrus .153206E-02 .863379E-03 1.77449 0.076 Italian citrus -.019823 .348924E-02 -5.68105 0.000 Italian citrus/ROW citrus .150170E-02 .824028E-03 1.82239 0.068 ROW citrus -.012906 .221224E-02 -5.83400 0.000

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APPENDIX D PRICE ELASTICITIES OF FRUIT JUICES IN JAPAN IN DIFFERENT MARKET

STRUCTURES

Table D-1 Compensated price elasticities in the block independent non-uniform substitute Rotterdam model

Products Estimates SE t-statistic p-value U.S orange /Brazilian orange 1.32124 .289587 4.56250 0.000 U.S orange /ROW orange .084107 .094148 .893351 0.372 U.S orange /U.S grapefruit .020821 .788673E-02 2.63995 0.008 U.S orange /Israelis grapefruit .165653E-02 .213166E-02 .777110 0.437 U.S orange /ROW grapefruit .362166E-03 .119832E-02 .302228 0.762 U.S orange /U.S apple .028177 .011604 2.42832 0.015 U.S orange /Chinese apple .025862 .010026 2.57943 0.010 U.S orange /ROW apple .032910 .014574 2.25809 0.024 U.S orange /Thai pineapple .322414E-02 .141774E-02 2.27414 0.023 U.S orange /Philippines pineapple .549957E-02 .197710E-02 2.78164 0.005 U.S orange /ROW pineapple .597278E-03 .126514E-02 .472102 0.637 U.S orange /U.S grape .616171E-02 .406805E-02 1.51466 0.130 U.S orange /Argentinean grape -.592139E-04 .129673E-02 -.045664 0.964 U.S orange /ROW grape .799705E-02 .441252E-02 1.81235 0.070 U.S orange /Israelis citrus .500277E-02 .221493E-02 2.25865 0.024 U.S orange /Italian citrus .625923E-02 .263442E-02 2.37594 0.018 U.S orange /ROW citrus .631588E-02 .208804E-02 3.02478 0.002 Brazilian orange/U.S orange .376541 .082530 4.56250 0.000 Brazilian orange /ROW orange .104657 .031357 3.33755 0.001 Brazilian orange /U.S grapefruit .158256 .029750 5.31954 0.000 Brazilian orange /Israelis grapefruit .012591 .015786 .797640 0.425 Brazilian orange /ROW grapefruit .275280E-02 .899244E-02 .306124 0.760 Brazilian orange /U.S apple .214174 .052592 4.07236 0.000 Brazilian orange /Chinese apple .196573 .043131 4.55758 0.000 Brazilian orange /ROW apple .250147 .065800 3.80161 0.000 Brazilian orange /Thai Pineapple .024506 .796387E-02 3.07721 0.002 Brazilian orange /Philippines pineapple .041802 .805902E-02 5.18698 0.000 Brazilian orange /ROW Pineapple .453987E-02 .957600E-02 .474089 0.635 Brazilian orange /U.S grape .046835 .025360 1.84680 0.065 Brazilian orange /Argentinean grape -.450081E-03 .984323E-02 -.045725 0.964 Brazilian orange /ROW grape .060785 .025038 2.42773 0.015 Brazilian orange /Israelis citrus .038026 .011626 3.27073 0.001 Brazilian orange /Italian citrus .047576 .011853 4.01387 0.000 Brazilian orange /ROW citrus .048007 .883406E-02 5.43427 0.000 ROW orange/U.S orange .188043 .210492 .893351 0.372 ROW orange/Brazilian orange .821035 .245999 3.33755 0.001 ROW orange /U.S grapefruit .017893 .010040 1.78216 0.075 ROW orange /Israelis grapefruit .142361E-02 .194436E-02 .732175 0.464 ROW orange /ROW grapefruit .311243E-03 .103301E-02 .301297 0.763 ROW orange /U.S apple .024215 .012856 1.88366 0.060 ROW orange /Chinese apple .022225 .012497 1.77840 0.075 ROW orange /ROW apple .028283 .016161 1.75001 0.080

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Table D-1 Continued Products Estimates SE t-statistic p-value ROW orange /Thai pineapple .277080E-02 .171742E-02 1.61335 0.107 ROW orange /Philippines pineapple .472630E-02 .264276E-02 1.78839 0.074 ROW orange /ROW pineapple .513297E-03 .111734E-02 .459390 0.646 ROW orange /U.S grape .529533E-02 .397220E-02 1.33310 0.182 ROW orange /Argentinean grape -.508881E-04 .111433E-02 -.045667 0.964 ROW orange /ROW grape .687261E-02 .448822E-02 1.53125 0.126 ROW orange /Israelis citrus .429935E-02 .258938E-02 1.66038 0.097 ROW orange /Italian citrus .537914E-02 .306400E-02 1.75560 0.079 ROW orange /ROW citrus .542783E-02 .281229E-02 1.93004 0.054 U.S grapefruit/U.S orange .018657 .706730E-02 2.63995 0.008 U.S grapefruit/Brazilian orange .497606 .093543 5.31954 0.000 U.S grapefruit/ROW orange .717161E-02 .402412E-02 1.78216 0.075 U.S grapefruit/Israelis grapefruit .101769 .053267 1.91054 0.056 U.S grapefruit /ROW grapefruit .072159 .031081 2.32165 0.020 U.S grapefruit /U.S apple .026876 .784770E-02 3.42465 0.001 U.S grapefruit /Chinese apple .024667 .670010E-02 3.68157 0.000 U.S grapefruit /ROW apple .031390 .010538 2.97884 0.003 U.S grapefruit /Thai Pineapple .307519E-02 .110592E-02 2.78066 0.005 U.S grapefruit /Philippines Pineapple .524550E-02 .128740E-02 4.07450 0.000 U.S grapefruit /ROW Pineapple .569685E-03 .119376E-02 .477218 0.633 U.S grapefruit /U.S grape .587705E-02 .354771E-02 1.65658 0.098 U.S grapefruit /Argentinean grape -.564783E-04 .123661E-02 -.045672 0.964 U.S grapefruit /ROW grape .762760E-02 .346979E-02 2.19829 0.028 U.S grapefruit /Israelis citrus .477165E-02 .170892E-02 2.79221 0.005 U.S grapefruit /Italian citrus .597006E-02 .171974E-02 3.47148 0.001 U.S grapefruit /ROW citrus .602410E-02 .112057E-02 5.37593 0.000 Israelis grapefruit/U.S orange .461992E-02 .594500E-02 .777110 0.437 Israelis grapefruit/Brazilian orange .123217 .154477 .797640 0.425 Israelis grapefruit/ROW orange .177583E-02 .242542E-02 .732175 0.464 Israelis grapefruit/U.S grapefruit .316733 .165782 1.91054 0.056 Israelis grapefruit/ROW grapefruit .101898 .061756 1.65001 0.099 Israelis grapefruit /U.S apple .665494E-02 .838059E-02 .794089 0.427 Israelis grapefruit /Chinese apple .610801E-02 .780126E-02 .782951 0.434 Israelis grapefruit /ROW apple .777268E-02 .992639E-02 .783032 0.434 Israelis grapefruit /Thai Pineapple .761478E-03 .999705E-03 .761703 0.446 Israelis grapefruit /Philippines Pineapple .129889E-02 .165398E-02 .785311 0.432 Israelis grapefruit /ROW Pineapple .141065E-03 .349551E-03 .403561 0.687 Israelis grapefruit /U.S grape .145527E-02 .208258E-02 .698783 0.485 Israelis grapefruit /Argentinean grape -.139852E-04 .306963E-03 -.045560 0.964 Israelis grapefruit /ROW grape .188874E-02 .252413E-02 .748275 0.454 Israelis grapefruit /Israelis citrus .118156E-02 .156192E-02 .756475 0.449 Israelis grapefruit /Italian citrus .147831E-02 .192165E-02 .769292 0.442 Israelis grapefruit /ROW citrus .149169E-02 .187534E-02 .795422 0.426 ROW grapefruit/U.S orange .234822E-02 .776969E-02 .302228 0.762 ROW grapefruit/Brazilian orange .062629 .204587 .306124 0.760 ROW grapefruit/ROW orange .902623E-03 .299579E-02 .301297 0.763 ROW grapefruit/U.S grapefruit .522116 .224890 2.32165 0.020 ROW grapefruit/Israelis grapefruit .236898 .143574 1.65001 0.099 ROW grapefruit /U.S apple .338258E-02 .011218 .301536 0.763 ROW grapefruit /Chinese apple .310459E-02 .010345 .300091 0.764 ROW grapefruit /ROW apple .395071E-02 .013065 .302394 0.762 ROW grapefruit /Thai Pineapple .387045E-03 .127665E-02 .303173 0.762 ROW grapefruit /Philippines Pineapple .660202E-03 .216847E-02 .304455 0.761 ROW grapefruit /ROW Pineapple .717009E-04 .283864E-03 .252589 0.801

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Table D-1 Continued Products Estimates SE t-statistic p-value ROW grapefruit /U.S grape .739689E-03 .246901E-02 .299590 0.764 ROW grapefruit /Argentinean grape -.710840E-05 .156141E-03 -.045526 0.964 ROW grapefruit /ROW grape .960014E-03 .319410E-02 .300559 0.764 ROW grapefruit /Israelis citrus .600563E-03 .197850E-02 .303545 0.761 ROW grapefruit /Italian citrus .751396E-03 .246251E-02 .305134 0.760 ROW grapefruit /ROW citrus .758197E-03 .248439E-02 .305184 0.760 U.S apple/U.S orange .035946 .014803 2.42832 0.015 U.S apple/Brazilian orange .958718 .235421 4.07236 0.000 U.S apple/ROW orange .013817 .733532E-02 1.88366 0.060 U.S apple/U.S grapefruit .038261 .011172 3.42465 0.001 U.S apple/Israelis grapefruit .304413E-02 .383349E-02 .794089 0.427 U.S apple/ROW grapefruit .665536E-03 .220715E-02 .301536 0.763 U.S apple /Chinese apple -.128349 .151178 -.848993 0.396 U.S apple /ROW apple -.632934 .241559 -2.62021 0.009 U.S apple /Thai Pineapple .592485E-02 .235090E-02 2.52025 0.012 U.S apple /Philippines Pineapple .010106 .288415E-02 3.50409 0.000 U.S apple /ROW Pineapple .109759E-02 .231411E-02 .474303 0.635 U.S apple /U.S grape .011323 .699435E-02 1.61889 0.105 U.S apple /Argentinean grape -.108815E-03 .238045E-02 -.045712 0.964 U.S apple /ROW grape .014696 .712247E-02 2.06330 0.039 U.S apple /Israelis citrus .919336E-02 .351033E-02 2.61895 0.009 U.S apple /Italian citrus .011502 .408548E-02 2.81541 0.005 U.S apple /ROW citrus .011606 .289072E-02 4.01506 0.000 Chinese apple/U.S orange .025740 .997880E-02 2.57943 0.010 Chinese apple/Brazilian orange .686498 .150628 4.55758 0.000 Chinese apple/ROW orange .989397E-02 .556340E-02 1.77840 0.075 Chinese apple/U.S grapefruit .027397 .744170E-02 3.68157 0.000 Chinese apple/Israelis grapefruit .217978E-02 .278405E-02 .782951 0.434 Chinese apple/ROW grapefruit .476562E-03 .158806E-02 .300091 0.764 Chinese apple /U.S apple -.100134 .117945 -.848993 0.396 Chinese apple /ROW apple -.172418 .185903 -.927462 0.354 Chinese apple /Thai Pineapple .424254E-02 .151665E-02 2.79730 0.005 Chinese apple /Philippines Pineapple .723671E-02 .192800E-02 3.75347 0.000 Chinese apple /ROW Pineapple .785939E-03 .165091E-02 .476065 0.634 Chinese apple /U.S grape .810799E-02 .492428E-02 1.64653 0.100 Chinese apple /Argentinean grape -.779176E-04 .170353E-02 -.045739 0.964 Chinese apple /ROW grape .010523 .497631E-02 2.11463 0.034 Chinese apple /Israelis citrus .658298E-02 .229570E-02 2.86753 0.004 Chinese apple /Italian citrus .823631E-02 .264109E-02 3.11853 0.002 Chinese apple /ROW citrus .831086E-02 .183976E-02 4.51735 0.000 ROW apple/U.S orange .014428 .638953E-02 2.25809 0.024 ROW apple/Brazilian orange .384809 .101223 3.80161 0.000 ROW apple/ROW orange .554597E-02 .316911E-02 1.75001 0.080 ROW apple/U.S grapefruit .015357 .515542E-02 2.97884 0.003 ROW apple/Israelis grapefruit .122185E-02 .156041E-02 .783032 0.434 ROW apple/ROW grapefruit .267132E-03 .883391E-03 .302394 0.762 ROW apple /U.S apple -.217513 .083014 -2.62021 0.009 ROW apple /Chinese apple -.075948 .081888 -.927462 0.354 ROW apple /Thai Pineapple .237811E-02 .970736E-03 2.44980 0.014 ROW apple /Philippines Pineapple .405646E-02 .127597E-02 3.17911 0.001 ROW apple /ROW Pineapple .440550E-03 .923691E-03 .476945 0.633 ROW apple /U.S grape .454485E-02 .302379E-02 1.50303 0.133 ROW apple /Argentinean grape -.436759E-04 .953259E-03 -.045818 0.963 ROW apple /ROW grape .589859E-02 .285285E-02 2.06761 0.039

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Table D-1 Continued Products Estimates SE t-statistic p-value ROW apple /Israelis citrus .369002E-02 .157714E-02 2.33969 0.019 ROW apple /Italian citrus .461678E-02 .169382E-02 2.72567 0.006 ROW apple /ROW citrus .465857E-02 .128729E-02 3.61890 0.000 Thai pineapple/U.S orange .021352 .938905E-02 2.27414 0.023 Thai pineapple/Brazilian orange .569475 .185062 3.07721 0.002 Thai pineapple /ROW orange .820742E-02 .508719E-02 1.61335 0.107 Thai pineapple /U.S grapefruit .022727 .817320E-02 2.78066 0.005 Thai pineapple /Israelis grapefruit .180821E-02 .237390E-02 .761703 0.446 Thai pineapple /ROW grapefruit .395326E-03 .130396E-02 .303173 0.762 Thai pineapple /U.S apple .030757 .012204 2.52025 0.012 Thai pineapple /Chinese apple .028230 .010092 2.79730 0.005 Thai pineapple /ROW apple .035923 .014664 2.44980 0.014 Thai pineapple /Philippines pineapple .215600 .129259 1.66797 0.095 Thai pineapple /ROW Pineapple -.049248 .130583 -.377139 0.706 Thai pineapple /U.S grape .672588E-02 .438852E-02 1.53261 0.125 Thai pineapple /Argentinean GR -.646356E-04 .141318E-02 -.045738 0.964 Thai pineapple /ROW grape .872926E-02 .458452E-02 1.90407 0.057 Thai pineapple /Israelis citrus .546083E-02 .242554E-02 2.25138 0.024 Thai pineapple /Italian citrus .683233E-02 .273757E-02 2.49576 0.013 Thai pineapple /ROW citrus .689417E-02 .220942E-02 3.12035 0.002 Philippines pineapple/U.S orange .052529 .018884 2.78164 0.005 Philippines pineapple/Brazilian orange 1.40099 .270098 5.18698 0.000 Philippines pineapple /ROW orange .020191 .011290 1.78839 0.074 Philippines pineapple /U.S grapefruit .055912 .013722 4.07450 0.000 Philippines pineapple /Israelis grapefruit .444845E-02 .566457E-02 .785311 0.432 Philippines pineapple /ROW grapefruit .972560E-03 .319443E-02 .304455 0.761 Philippines pineapple /U.S apple .075667 .021594 3.50409 0.000 Philippines pineapple /Chinese apple .069449 .018503 3.75347 0.000 Philippines pineapple /ROW apple .088376 .027799 3.17911 0.001 Philippines pineapple /Thai pineapple .310952 .186425 1.66797 0.095 Philippines pineapple /ROW pineapple .233007 .190120 1.22558 0.220 Philippines pineapple /U.S grape .016547 .986842E-02 1.67673 0.094 Philippines pineapple /Argentinean grape -.159013E-03 .347860E-02 -.045712 0.964 Philippines pineapple /ROW grape .021475 .940750E-02 2.28278 0.022 Philippines pineapple /Israelis other citrus .013434 .481960E-02 2.78746 0.005 Philippines pineapple /Italian citrus .016809 .520368E-02 3.23012 0.001 Philippines pineapple /ROW other citrus .016961 .309996E-02 5.47125 0.000 ROW pineapple/U.S orange .483651E-02 .010245 .472102 0.637 ROW pineapple/Brazilian orange .128994 .272088 .474089 0.635 ROW pineapple /ROW orange .185909E-02 .404686E-02 .459390 0.646 ROW pineapple /U.S grapefruit .514795E-02 .010787 .477218 0.633 ROW pineapple /Israelis grapefruit .409583E-03 .101492E-02 .403561 0.687 ROW pineapple /ROW grapefruit .895467E-04 .354515E-03 .252589 0.801 ROW pineapple /U.S apple .696694E-02 .014689 .474303 0.635 ROW pineapple /Chinese apple .639437E-02 .013432 .476065 0.634 ROW pineapple /ROW apple .813709E-02 .017061 .476945 0.633 ROW pineapple /Thai pineapple -.060217 .159668 -.377139 0.706 ROW pineapple /Philippines pineapple .197540 .161181 1.22558 0.220 ROW pineapple /U.S grape .152350E-02 .333130E-02 .457329 0.647 ROW pineapple /Argentinean grape -.146408E-04 .322087E-03 -.045456 0.964 ROW pineapple /ROW grape .197730E-02 .420240E-02 .470516 0.638 ROW pineapple /Israelis citrus .123695E-02 .265972E-02 .465068 0.642 ROW pineapple /Italian citrus .154761E-02 .328073E-02 .471728 0.637 ROW pineapple /ROW citrus .156162E-02 .329046E-02 .474591 0.635

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Table D-1 Continued Products Estimates SE t-statistic p-value U.S grape/U.S orange .718253E-02 .474201E-02 1.51466 0.130 U.S grape/Brazilian orange .191564 .103727 1.84680 0.065 U.S grape/ROW orange .276087E-02 .207101E-02 1.33310 0.182 U.S grape/U.S grapefruit .764503E-02 .461496E-02 1.65658 0.098 U.S grape/Israelis grapefruit .608256E-03 .870451E-03 .698783 0.485 U.S grape/ROW grapefruit .132982E-03 .443882E-03 .299590 0.764 U.S grape/U.S apple .010346 .639101E-02 1.61889 0.105 U.S grape/Chinese apple .949604E-02 .576730E-02 1.64653 0.100 U.S grape/ROW apple .012084 .803981E-02 1.50303 0.133 U.S grape/Thai Pineapple .118386E-02 .772449E-03 1.53261 0.125 U.S grape /Philippines Pineapple .201937E-02 .120435E-02 1.67673 0.094 U.S grape /ROW Pineapple .219312E-03 .479550E-03 .457329 0.647 U.S grape /Argentinean grape .114908 .068875 1.66836 0.095 U.S grape /ROW grape .243103 .139356 1.74447 0.081 U.S grape /Israelis citrus .183695E-02 .121649E-02 1.51004 0.131 U.S grape /Italian citrus .229830E-02 .144642E-02 1.58896 0.112 U.S grape /ROW citrus .231911E-02 .128542E-02 1.80416 0.071 Argentinean grape/U.S orange -.467724E-03 .010243 -.045664 0.964 Argentinean grape/Brazilian orange -.012475 .272817 -.045725 0.964 Argentinean grape/ROW orange -.179787E-03 .393691E-02 -.045667 0.964 Argentinean grape/U.S grapefruit -.497842E-03 .010900 -.045672 0.964 Argentinean grape/Israelis grapefruit -.396094E-04 .869395E-03 -.045560 0.964 Argentinean grape/ROW grapefruit -.865977E-05 .190218E-03 -.045526 0.964 Argentinean grape/U.S apple -.673750E-03 .014739 -.045712 0.964 Argentinean grape/Chinese apple -.618379E-03 .013520 -.045739 0.964 Argentinean grape/ROW apple -.786912E-03 .017175 -.045818 0.963 Argentinean grape/Thai pineapple -.770926E-04 .168554E-02 -.045738 0.964 Argentinean grape /Philippines pineapple. -.131501E-03 .287673E-02 -.045712 0.964 Argentinean grape /ROW Pineapple -.142815E-04 .314184E-03 -.045456 0.964 Argentinean grape /U.S grape .778648 .466716 1.66836 0.095 Argentinean grape /ROW grape .163905 .510347 .321164 0.748 Argentinean grape /Israelis other citrus -.119622E-03 .261243E-02 -.045789 0.963 Argentinean grape /Italian citrus -.149665E-03 .327287E-02 -.045729 0.964 Argentinean grape /ROW other CT -.151019E-03 .330236E-02 -.045731 0.964 ROW grape/U.S orange .894107E-02 .493340E-02 1.81235 0.070 ROW grape/Brazilian orange .238466 .098226 2.42773 0.015 ROW grape/ROW orange .343683E-02 .224445E-02 1.53125 0.126 ROW grape/U.S grapefruit .951681E-02 .432919E-02 2.19829 0.028 ROW grape/Israelis grapefruit .757180E-03 .101190E-02 .748275 0.454 ROW grape/ROW grapefruit .165541E-03 .550779E-03 .300559 0.764 ROW grape/U.S apple .012880 .624218E-02 2.06330 0.039 ROW grape/Chinese apple .011821 .559012E-02 2.11463 0.034 ROW grape/ROW apple .015043 .727540E-02 2.06761 0.039 ROW grape/Thai Pineapple .147371E-02 .773979E-03 1.90407 0.057 ROW grape /Philippines Pineapple .251378E-02 .110119E-02 2.28278 0.022 ROW grape /ROW Pineapple .273008E-03 .580232E-03 .470516 0.638 ROW grape /U.S grape .233171 .133663 1.74447 0.081 ROW grape /Argentinean grape .023200 .072237 .321164 0.748 ROW grape /Israelis citrus .228670E-02 .116738E-02 1.95883 0.050 ROW grape /Italian citrus .286101E-02 .130515E-02 2.19210 0.028 ROW grape /ROW citrus .288691E-02 .119962E-02 2.40651 0.016 Israelis citrus/U.S orange .016410 .726559E-02 2.25865 0.024 Israelis citrus /Brazilian orange .437681 .133817 3.27073 0.001 Israelis citrus /ROW orange .630796E-02 .379911E-02 1.66038 0.097

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Table D-1 Continued Products Estimates SE t-statistic p-value Israelis citrus /U.S grapefruit .017467 .625569E-02 2.79221 0.005 Israelis citrus /Israelis grapefruit .138973E-02 .183711E-02 .756475 0.449 Israelis citrus /ROW grapefruit .303835E-03 .100096E-02 .303545 0.761 Israelis citrus /U.S apple .023639 .902618E-02 2.61895 0.009 Israelis citrus /Chinese apple .021696 .756620E-02 2.86753 0.004 Israelis citrus /ROW apple .027609 .011800 2.33969 0.019 Israelis citrus /Thai pineapple .270485E-02 .120142E-02 2.25138 0.024 Israelis citrus /Philippines pineapple .461380E-02 .165520E-02 2.78746 0.005 Israelis citrus /ROW Pineapple .501080E-03 .107743E-02 .465068 0.642 Israelis citrus /U.S grape .516929E-02 .342329E-02 1.51004 0.131 Israelis citrus /Argentinean GR -.496768E-04 .108490E-02 -.045789 0.963 Israelis citrus /ROW grape .670903E-02 .342501E-02 1.95883 0.050 Israelis citrus /Italian citrus .182783 .115721 1.57952 0.114 Israelis citrus /ROW citrus .163280 .084438 1.93374 0.053 Italian citrus/U.S orange .026244 .011046 2.37594 0.018 Italian citrus /Brazilian orange .699947 .174382 4.01387 0.000 Italian citrus /ROW orange .010088 .574609E-02 1.75560 0.079 Italian citrus /U.S grapefruit .027934 .804666E-02 3.47148 0.001 Italian citrus /Israelis grapefruit .222248E-02 .288900E-02 .769292 0.442 Italian citrus /ROW grapefruit .485899E-03 .159241E-02 .305134 0.760 Italian citrus /U.S apple .037804 .013428 2.81541 0.005 Italian citrus /Chinese apple .034697 .011126 3.11853 0.002 Italian citrus /ROW apple .044154 .016199 2.72567 0.006 Italian citrus /Thai pineapple .432565E-02 .173320E-02 2.49576 0.013 Italian citrus /Philippines pineapple .737848E-02 .228427E-02 3.23012 0.001 Italian citrus /ROW Pineapple .801336E-03 .169872E-02 .471728 0.637 Italian citrus /U.S grape .826683E-02 .520268E-02 1.58896 0.112 Italian citrus /Argentinean grape -.794441E-04 .173728E-02 -.045729 0.964 Italian citrus /ROW grape .010729 .489450E-02 2.19210 0.028 Italian citrus /Israelis citrus .233632 .147914 1.57952 0.114 Italian citrus /ROW citrus -.012224 .092850 -.131649 0.895 ROW citrus/U.S orange .018265 .603858E-02 3.02478 0.002 ROW citrus /Brazilian orange .487153 .089645 5.43427 0.000 ROW citrus /ROW orange .702097E-02 .363774E-02 1.93004 0.054 ROW citrus /U.S grapefruit .019442 .361641E-02 5.37593 0.000 ROW citrus /Israelis grapefruit .154682E-02 .194465E-02 .795422 0.426 ROW citrus /ROW grapefruit .338179E-03 .110811E-02 .305184 0.760 ROW citrus /U.S apple .026311 .655310E-02 4.01506 0.000 ROW citrus /Chinese apple .024149 .534578E-02 4.51735 0.000 ROW citrus /ROW apple .030730 .849159E-02 3.61890 0.000 ROW citrus /Thai pineapple .301060E-02 .964826E-03 3.12035 0.002 ROW citrus /Philippines pineapple .513532E-02 .938601E-03 5.47125 0.000 ROW citrus /ROW Pineapple .557719E-03 .117516E-02 .474591 0.635 ROW citrus /U.S grape .575360E-02 .318908E-02 1.80416 0.071 ROW citrus /Argentinean GR -.552920E-04 .120908E-02 -.045731 0.964 ROW citrus /ROW grape .746738E-02 .310299E-02 2.40651 0.016 ROW citrus /Israelis citrus .143952 .074443 1.93374 0.053 ROW citrus /Italian citrus -.843113E-02 .064043 -.131649 0.895

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Table D-2 Compensated price elasticities of fruit juices in the block independent uniform substitute Rotterdam model

Products Estimates SE t-statistics p-value U.S orange /Brazilian orange 1.35664 .140729 9.64010 0.000 U.S orange /ROW orange .016557 .347986E-02 4.75796 0.000 U.S orange /U.S grapefruit .019375 .683231E-02 2.83585 0.005 U.S orange /Israelis grapefruit .209554E-02 .147707E-02 1.41872 0.156 U.S orange /ROW grapefruit .127401E-02 .836867E-03 1.52235 0.128 U.S orange /U.S apple .023970 .904463E-02 2.65021 0.008 U.S orange /Chinese apple .025823 .910398E-02 2.83640 0.005 U.S orange /ROW apple .034569 .013784 2.50788 0.012 U.S orange /Thai pineapple .279267E-02 .119275E-02 2.34137 0.019 U.S orange /Philippines pineapple .549629E-02 .180020E-02 3.05316 0.002 U.S orange /ROW pineapple .692329E-03 .645454E-03 1.07262 0.283 U.S orange /U.S grape .610516E-02 .358166E-02 1.70456 0.088 U.S orange /Argentinean grape .102563E-02 .709685E-03 1.44520 0.148 U.S orange /ROW grape .729317E-02 .386648E-02 1.88625 0.059 U.S orange /Israelis citrus .587402E-02 .212249E-02 2.76751 0.006 U.S orange /Italian citrus .589835E-02 .227377E-02 2.59408 0.009 U.S orange /ROW citrus .563513E-02 .163536E-02 3.44581 0.001 Brazilian orange/U.S orange .386631 .040106 9.64010 0.000 Brazilian orange /ROW orange .128930 .015603 8.26342 0.000 Brazilian orange /U.S grapefruit .150877 .028799 5.23897 0.000 Brazilian orange /Israelis grapefruit .016318 .010331 1.57954 0.114 Brazilian orange /ROW grapefruit .992072E-02 .570828E-02 1.73795 0.082 Brazilian orange /U.S apple .186657 .049195 3.79425 0.000 Brazilian orange /Chinese apple .201081 .042108 4.77532 0.000 Brazilian orange /ROW apple .269186 .066068 4.07439 0.000 Brazilian orange /Thai Pineapple .021747 .721234E-02 3.01519 0.003 Brazilian orange /Philippines pineapple .042800 .782044E-02 5.47281 0.000 Brazilian orange /ROW Pineapple .539119E-02 .481788E-02 1.11900 0.263 Brazilian orange /U.S grape .047541 .023125 2.05586 0.040 Brazilian orange /Argentinean grape .798666E-02 .503245E-02 1.58703 0.113 Brazilian orange /ROW grape .056792 .023989 2.36740 0.018 Brazilian orange /Israelis citrus .045741 .983527E-02 4.65073 0.000 Brazilian orange /Italian citrus .045931 .011038 4.16096 0.000 Brazilian orange /ROW citrus .043881 .803815E-02 5.45908 0.000 ROW orange/U.S orange .037018 .778012E-02 4.75796 0.000 ROW orange/Brazilian orange 1.01146 .122402 8.26342 0.000 ROW orange /U.S grapefruit .014446 .566488E-02 2.55002 0.011 ROW orange /Israelis grapefruit .156235E-02 .113281E-02 1.37918 0.168 ROW orange /ROW grapefruit .949849E-03 .642005E-03 1.47950 0.139 ROW orange /U.S apple .017871 .717880E-02 2.48945 0.013 ROW orange /Chinese apple .019252 .755050E-02 2.54980 0.011 ROW orange /ROW apple .025773 .010890 2.36675 0.018 ROW orange /Thai pineapple .208211E-02 .966564E-03 2.15413 0.031 ROW orange /Philippines pineapple .409782E-02 .153002E-02 2.67828 0.007 ROW orange /ROW pineapple .516173E-03 .489660E-03 1.05415 0.292 ROW orange /U.S grape .455177E-02 .274755E-02 1.65667 0.098 ROW orange /Argentinean grape .764674E-03 .538824E-03 1.41915 0.156 ROW orange /ROW grape .543750E-02 .298340E-02 1.82259 0.068 ROW orange /Israelis citrus .437944E-02 .173810E-02 2.51967 0.012 ROW orange /Italian citrus .439758E-02 .183113E-02 2.40157 0.016 ROW orange /ROW citrus .420133E-02 .140617E-02 2.98779 0.003 U.S grapefruit/U.S orange .017362 .612243E-02 2.83585 0.005

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Table D-2 Continued Products Estimates SE t-statistics p-value U.S grapefruit/Brazilian orange .474404 .090553 5.23897 0.000 U.S grapefruit/ROW orange .578984E-02 .227051E-02 2.55002 0.011 U.S grapefruit/Israelis grapefruit .117086 .136823E-02 85.5749 0.000 U.S grapefruit /ROW grapefruit .071184 .779499E-03 91.3199 0.000 U.S grapefruit /U.S apple .022736 .698958E-02 3.25281 0.001 U.S grapefruit /Chinese apple .024493 .650614E-02 3.76456 0.000 U.S grapefruit /ROW apple .032788 .010617 3.08834 0.002 U.S grapefruit /Thai Pineapple .264886E-02 .975307E-03 2.71592 0.007 U.S grapefruit /Philippines Pineapple .521325E-02 .125832E-02 4.14302 0.000 U.S grapefruit /ROW Pineapple .656676E-03 .592520E-03 1.10828 0.268 U.S grapefruit /U.S grape .579076E-02 .318094E-02 1.82046 0.069 U.S grapefruit /Argentinean grape .972818E-03 .634359E-03 1.53355 0.125 U.S grapefruit /ROW grape .691759E-02 .320989E-02 2.15509 0.031 U.S grapefruit /Israelis citrus .557153E-02 .160619E-02 3.46878 0.001 U.S grapefruit /Italian citrus .559461E-02 .159199E-02 3.51422 0.000 U.S grapefruit /ROW citrus .534494E-02 .101128E-02 5.28533 0.000 Israelis grapefruit/U.S orange .584426E-02 .411941E-02 1.41872 0.156 Israelis grapefruit/Brazilian orange .159688 .101097 1.57954 0.114 Israelis grapefruit/ROW orange .194890E-02 .141308E-02 1.37918 0.168 Israelis grapefruit/U.S grapefruit .364404 .425831E-02 85.5749 0.000 Israelis grapefruit/ROW grapefruit .023961 .479156E-03 50.0066 0.000 Israelis grapefruit /U.S apple .765302E-02 .529825E-02 1.44444 0.149 Israelis grapefruit /Chinese apple .824442E-02 .569723E-02 1.44709 0.148 Israelis grapefruit /ROW apple .011037 .766012E-02 1.44081 0.150 Israelis grapefruit /Thai Pineapple .891622E-03 .643206E-03 1.38622 0.166 Israelis grapefruit /Philippines Pineapple .175481E-02 .115787E-02 1.51555 0.130 Israelis grapefruit /ROW Pineapple .221042E-03 .244049E-03 .905727 0.365 Israelis grapefruit /U.S grape .194921E-02 .163711E-02 1.19064 0.234 Israelis grapefruit /Argentinean grape .327457E-03 .300618E-03 1.08928 0.276 Israelis grapefruit /ROW grape .232851E-02 .181310E-02 1.28427 0.199 Israelis grapefruit /Israelis citrus .187541E-02 .127453E-02 1.47145 0.141 Israelis grapefruit /Italian citrus .188318E-02 .127557E-02 1.47635 0.140 Israelis grapefruit /ROW citrus .179914E-02 .114897E-02 1.56587 0.117 ROW grapefruit/U.S orange .826042E-02 .542609E-02 1.52235 0.128 ROW grapefruit/Brazilian orange .225706 .129869 1.73795 0.082 ROW grapefruit/ROW orange .275462E-02 .186185E-02 1.47950 0.139 ROW grapefruit/U.S grapefruit .515058 .564015E-02 91.3199 0.000 ROW grapefruit/Israelis grapefruit .055706 .111397E-02 50.0066 0.000 ROW grapefruit /U.S apple .010817 .698299E-02 1.54904 0.121 ROW grapefruit /Chinese apple .011653 .749386E-02 1.55499 0.120 ROW grapefruit /ROW apple .015600 .010045 1.55304 0.120 ROW grapefruit /Thai Pineapple .126024E-02 .846561E-03 1.48866 0.137 ROW grapefruit /Philippines Pineapple .248029E-02 .150239E-02 1.65090 0.099 ROW grapefruit /ROW Pineapple .312425E-03 .335513E-03 .931186 0.352 ROW grapefruit /U.S grape .275506E-02 .219401E-02 1.25572 0.209 ROW grapefruit /Argentinean grape .462835E-03 .407403E-03 1.13606 0.256 ROW grapefruit /ROW grape .329117E-02 .241929E-02 1.36039 0.174 ROW grapefruit /Israelis citrus .265075E-02 .166666E-02 1.59046 0.112 ROW grapefruit /Italian citrus .266173E-02 .165783E-02 1.60555 0.108 ROW grapefruit /ROW citrus .254295E-02 .148028E-02 1.71789 0.086 U.S apple/U.S orange .030579 .011538 2.65021 0.008 U.S apple/Brazilian orange .835539 .220212 3.79425 0.000 U.S apple/ROW orange .010197 .409621E-02 2.48945 0.013 U.S apple/U.S grapefruit .032367 .995060E-02 3.25281 0.001

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Table D-2 Continued Products Estimates SE t-statistics p-value U.S apple/Israelis grapefruit .350068E-02 .242355E-02 1.44444 0.149 U.S apple/ROW grapefruit .212828E-02 .137393E-02 1.54904 0.121 U.S apple /Chinese apple -.195784 .015172 -12.9039 0.000 U.S apple /ROW apple -.262096 .021506 -12.1873 0.000 U.S apple /Thai Pineapple .466527E-02 .194148E-02 2.40294 0.016 U.S apple /Philippines Pineapple .918178E-02 .270749E-02 3.39126 0.001 U.S apple /ROW Pineapple .115656E-02 .106526E-02 1.08571 0.278 U.S apple /U.S grape .010199 .582505E-02 1.75087 0.080 U.S apple /Argentinean grape .171337E-02 .116862E-02 1.46614 0.143 U.S apple /ROW grape .012184 .610349E-02 1.99616 0.046 U.S apple /Israelis citrus .981280E-02 .322691E-02 3.04093 0.002 U.S apple /Italian citrus .985345E-02 .354608E-02 2.77869 0.005 U.S apple /ROW citrus .941372E-02 .251109E-02 3.74885 0.000 Chinese apple/U.S orange .025701 .906104E-02 2.83640 0.005 Chinese apple/Brazilian orange .702242 .147057 4.77532 0.000 Chinese apple/ROW orange .857047E-02 .336123E-02 2.54980 0.011 Chinese apple/U.S grapefruit .027204 .722627E-02 3.76456 0.000 Chinese apple/Israelis grapefruit .294220E-02 .203318E-02 1.44709 0.148 Chinese apple/ROW grapefruit .178874E-02 .115033E-02 1.55499 0.120 Chinese apple /U.S apple -.152746 .011837 -12.9039 0.000 Chinese apple /ROW apple -.220282 .016359 -13.4652 0.000 Chinese apple /Thai Pineapple .392100E-02 .141692E-02 2.76726 0.006 Chinese apple /Philippines Pineapple .771697E-02 .193201E-02 3.99426 0.000 Chinese apple /ROW Pineapple .972052E-03 .879485E-03 1.10525 0.269 Chinese apple /U.S grape .857184E-02 .476039E-02 1.80066 0.072 Chinese apple /Argentinean grape .144002E-02 .970316E-03 1.48408 0.138 Chinese apple /ROW grape .010240 .489075E-02 2.09372 0.036 Chinese apple /Israelis citrus .824731E-02 .228754E-02 3.60532 0.000 Chinese apple /Italian citrus .828148E-02 .254828E-02 3.24983 0.001 Chinese apple /ROW citrus .791190E-02 .166761E-02 4.74444 0.000 ROW apple/U.S orange .015155 .604306E-02 2.50788 0.012 ROW apple/Brazilian orange .414099 .101635 4.07439 0.000 ROW apple/ROW orange .505385E-02 .213536E-02 2.36675 0.018 ROW apple/U.S grapefruit .016042 .519421E-02 3.08834 0.002 ROW apple/Israelis grapefruit .173496E-02 .120416E-02 1.44081 0.150 ROW apple/ROW grapefruit .105479E-02 .679178E-03 1.55304 0.120 ROW apple /U.S apple -.090071 .739062E-02 -12.1873 0.000 ROW apple /Chinese apple -.097032 .720611E-02 -13.4652 0.000 ROW apple /Thai Pineapple .231214E-02 .933327E-03 2.47731 0.013 ROW apple /Philippines Pineapple .455055E-02 .133857E-02 3.39955 0.001 ROW apple /ROW Pineapple .573201E-03 .524794E-03 1.09224 0.275 ROW apple /U.S grape .505466E-02 .309022E-02 1.63569 0.102 ROW apple /Argentinean grape .849156E-03 .608877E-03 1.39463 0.163 ROW apple /ROW grape .603824E-02 .293661E-02 2.05620 0.040 ROW apple /Israelis citrus .486329E-02 .169898E-02 2.86248 0.004 ROW apple /Italian citrus .488344E-02 .169020E-02 2.88926 0.004 ROW apple /ROW citrus .466550E-02 .120581E-02 3.86918 0.000 Thai pineapple/U.S orange .018495 .789903E-02 2.34137 0.019 Thai pineapple/Brazilian orange .505342 .167599 3.01519 0.003 Thai pineapple /ROW orange .616742E-02 .286307E-02 2.15413 0.031 Thai pineapple /U.S grapefruit .019576 .720791E-02 2.71592 0.007 Thai pineapple /Israelis grapefruit .211725E-02 .152736E-02 1.38622 0.166 Thai pineapple /ROW grapefruit .128720E-02 .864674E-03 1.48866 0.137 Thai pineapple /U.S apple .024219 .010079 2.40294 0.016

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Table D-2 Continued Products Estimates SE t-statistics p-value Thai pineapple /Chinese apple .026090 .942810E-02 2.76726 0.006 Thai pineapple /ROW apple .034927 .014099 2.47731 0.013 Thai pineapple /Philippines pineapple .240930 .238113E-02 101.183 0.000 Thai pineapple /ROW Pineapple .030348 .704226E-03 43.0944 0.000 Thai pineapple /U.S grape .616840E-02 .374974E-02 1.64502 0.100 Thai pineapple /Argentinean GR .103626E-02 .745014E-03 1.39093 0.164 Thai pineapple /ROW grape .736872E-02 .398682E-02 1.84827 0.065 Thai pineapple /Israelis citrus .593487E-02 .228441E-02 2.59798 0.009 Thai pineapple /Italian citrus .595946E-02 .237175E-02 2.51268 0.012 Thai pineapple /ROW citrus .569351E-02 .186220E-02 3.05741 0.002 Philippines pineapple/U.S orange .052498 .017195 3.05316 0.002 Philippines pineapple/Brazilian orange 1.43444 .262102 5.47281 0.000 Philippines pineapple /ROW orange .017506 .653647E-02 2.67828 0.007 Philippines pineapple /U.S grapefruit .055568 .013412 4.14302 0.000 Philippines pineapple /Israelis grapefruit .600990E-02 .396549E-02 1.51555 0.130 Philippines pineapple /ROW grapefruit .365378E-02 .221321E-02 1.65090 0.099 Philippines pineapple /U.S apple .068745 .020271 3.39126 0.001 Philippines pineapple /Chinese apple .074058 .018541 3.99426 0.000 Philippines pineapple /ROW apple .099141 .029163 3.39955 0.001 Philippines pineapple /Thai pineapple .347485 .343423E-02 101.183 0.000 Philippines pineapple /ROW pineapple .086145 .183038E-02 47.0638 0.000 Philippines pineapple /U.S grape .017509 .944625E-02 1.85357 0.064 Philippines pineapple /Argentinean grape .294147E-02 .192807E-02 1.52560 0.127 Philippines pineapple /ROW grape .020916 .933541E-02 2.24055 0.025 Philippines pineapple /Israelis other citrus .016846 .465127E-02 3.62189 0.000 Philippines pineapple /Italian citrus .016916 .498566E-02 3.39297 0.001 Philippines pineapple /ROW other citrus .016161 .278002E-02 5.81338 0.000 ROW pineapple/U.S orange .560620E-02 .522663E-02 1.07262 0.283 ROW pineapple/Brazilian orange .153183 .136893 1.11900 0.263 ROW pineapple /ROW orange .186951E-02 .177348E-02 1.05415 0.292 ROW pineapple /U.S grapefruit .593405E-02 .535430E-02 1.10828 0.268 ROW pineapple /Israelis grapefruit .641794E-03 .708595E-03 .905727 0.365 ROW pineapple /ROW grapefruit .390186E-03 .419020E-03 .931186 0.352 ROW pineapple /U.S apple .734127E-02 .676171E-02 1.08571 0.278 ROW pineapple /Chinese apple .790858E-02 .715546E-02 1.10525 0.269 ROW pineapple /ROW apple .010587 .969311E-02 1.09224 0.275 ROW pineapple /Thai pineapple .037108 .861080E-03 43.0944 0.000 ROW pineapple /Philippines pineapple .073032 .155177E-02 47.0638 0.000 ROW pineapple /U.S grape .186981E-02 .192404E-02 .971815 0.331 ROW pineapple /Argentinean grape .314118E-03 .342824E-03 .916265 0.360 ROW pineapple /ROW grape .223366E-02 .218496E-02 1.02229 0.307 ROW pineapple /Israelis citrus .179902E-02 .166480E-02 1.08062 0.280 ROW pineapple /Italian citrus .180647E-02 .166462E-02 1.08521 0.278 ROW pineapple /ROW citrus .172585E-02 .153880E-02 1.12156 0.262 U.S grape/U.S orange .711661E-02 .417504E-02 1.70456 0.088 U.S grape/Brazilian orange .194453 .094585 2.05586 0.040 U.S grape/ROW orange .237319E-02 .143251E-02 1.65667 0.098 U.S grape/U.S grapefruit .753279E-02 .413786E-02 1.82046 0.069 U.S grape/Israelis grapefruit .814705E-03 .684259E-03 1.19064 0.234 U.S grape/ROW grapefruit .495309E-03 .394443E-03 1.25572 0.209 U.S grape/U.S apple .931915E-02 .532257E-02 1.75087 0.080 U.S grape/Chinese apple .010039 .557535E-02 1.80066 0.072 U.S grape/ROW apple .013440 .821645E-02 1.63569 0.102 U.S grape/Thai Pineapple .108574E-02 .660014E-03 1.64502 0.100

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Table D-2 Continued Products Estimates SE t-statistics p-value U.S grape /Philippines Pineapple .213685E-02 .115283E-02 1.85357 0.064 U.S grape /ROW Pineapple .269164E-03 .276971E-03 .971815 0.331 U.S grape /Argentinean grape .039092 .378769E-03 103.209 0.000 U.S grape /ROW grape .277981 .201337E-02 138.067 0.000 U.S grape /Israelis citrus .228371E-02 .128703E-02 1.77439 0.076 U.S grape /Italian citrus .229317E-02 .129962E-02 1.76448 0.078 U.S grape /ROW citrus .219083E-02 .109370E-02 2.00314 0.045 Argentinean grape/U.S orange .810137E-02 .560572E-02 1.44520 0.148 Argentinean grape/Brazilian orange .221360 .139481 1.58703 0.113 Argentinean grape/ROW orange .270158E-02 .190366E-02 1.41915 0.156 Argentinean grape/U.S grapefruit .857513E-02 .559170E-02 1.53355 0.125 Argentinean grape/Israelis grapefruit .927439E-03 .851425E-03 1.08928 0.276 Argentinean grape/ROW grapefruit .563847E-03 .496317E-03 1.13606 0.256 Argentinean grape/U.S apple .010609 .723580E-02 1.46614 0.143 Argentinean grape/Chinese apple .011428 .770073E-02 1.48408 0.138 Argentinean grape/ROW apple .015299 .010970 1.39463 0.163 Argentinean grape/Thai pineapple .123597E-02 .888598E-03 1.39093 0.164 Argentinean grape /Philippines pineapple. .243254E-02 .159448E-02 1.52560 0.127 Argentinean grape /ROW Pineapple .306410E-03 .334412E-03 .916265 0.360 Argentinean grape /U.S grape .264899 .256663E-02 103.209 0.000 Argentinean grape /ROW grape .316446 .274614E-02 115.233 0.000 Argentinean grape /Israelis other citrus .259971E-02 .177406E-02 1.46541 0.143 Argentinean grape /Italian citrus .261048E-02 .178099E-02 1.46575 0.143 Argentinean grape /ROW other CT .249399E-02 .158467E-02 1.57382 0.116 ROW grape/U.S orange .815410E-02 .432291E-02 1.88625 0.059 ROW grape/Brazilian orange .222801 .094112 2.36740 0.018 ROW grape/ROW orange .271916E-02 .149192E-02 1.82259 0.068 ROW grape/U.S grapefruit .863095E-02 .400492E-02 2.15509 0.031 ROW grape/Israelis grapefruit .933476E-03 .726853E-03 1.28427 0.199 ROW grape/ROW grapefruit .567517E-03 .417173E-03 1.36039 0.174 ROW grape/U.S apple .010678 .534914E-02 1.99616 0.046 ROW grape/Chinese apple .011503 .549400E-02 2.09372 0.036 ROW grape/ROW apple .015399 .748901E-02 2.05620 0.040 ROW grape/Thai Pineapple .124402E-02 .673073E-03 1.84827 0.065 ROW grape /Philippines Pineapple .244837E-02 .109275E-02 2.24055 0.025 ROW grape /ROW Pineapple .308404E-03 .301680E-03 1.02229 0.307 ROW grape /U.S grape .266623 .193111E-02 138.067 0.000 ROW grape /Argentinean grape .044791 .388703E-03 115.233 0.000 ROW grape /Israelis citrus .261664E-02 .124001E-02 2.11018 0.035 ROW grape /Italian citrus .262747E-02 .121925E-02 2.15498 0.031 ROW grape /ROW citrus .251022E-02 .106985E-02 2.34632 0.019 Israelis citrus/U.S orange .019268 .696237E-02 2.76751 0.006 Israelis citrus /Brazilian orange .526486 .113205 4.65073 0.000 Israelis citrus /ROW orange .642547E-02 .255013E-02 2.51967 0.012 Israelis citrus /U.S grapefruit .020395 .587965E-02 3.46878 0.001 Israelis citrus /Israelis grapefruit .220583E-02 .149909E-02 1.47145 0.141 Israelis citrus /ROW grapefruit .134106E-02 .843192E-03 1.59046 0.112 Israelis citrus /U.S apple .025232 .829740E-02 3.04093 0.002 Israelis citrus /Chinese apple .027182 .753933E-02 3.60532 0.000 Israelis citrus /ROW apple .036388 .012712 2.86248 0.004 Israelis citrus /Thai pineapple .293966E-02 .113151E-02 2.59798 0.009 Israelis citrus /Philippines pineapple .578558E-02 .159739E-02 3.62189 0.000 Israelis citrus /ROW Pineapple .728769E-03 .674397E-03 1.08062 0.280 Israelis citrus /U.S grape .642650E-02 .362180E-02 1.77439 0.076

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Table D-2 Continued Products Estimates SE t-statistics p-value Israelis citrus /Argentinean GR .107962E-02 .736736E-03 1.46541 0.143 Israelis citrus /ROW grape .767703E-02 .363810E-02 2.11018 0.035 Israelis citrus /Italian citrus .088372 .209589E-02 42.1645 0.000 Israelis citrus /ROW citrus .084428 .126626E-02 66.6754 0.000 Italian citrus/U.S orange .024731 .953356E-02 2.59408 0.009 Italian citrus /Brazilian orange .675741 .162400 4.16096 0.000 Italian citrus /ROW orange .824704E-02 .343402E-02 2.40157 0.016 Italian citrus /U.S grapefruit .026177 .744891E-02 3.51422 0.000 Italian citrus /Israelis grapefruit .283117E-02 .191769E-02 1.47635 0.140 Italian citrus /ROW grapefruit .172124E-02 .107205E-02 1.60555 0.108 Italian citrus /U.S apple .032385 .011655 2.77869 0.005 Italian citrus /Chinese apple .034887 .010735 3.24983 0.001 Italian citrus /ROW apple .046704 .016165 2.88926 0.004 Italian citrus /Thai pineapple .377303E-02 .150159E-02 2.51268 0.012 Italian citrus /Philippines pineapple .742574E-02 .218857E-02 3.39297 0.001 Italian citrus /ROW Pineapple .935369E-03 .861923E-03 1.08521 0.278 Italian citrus /U.S grape .824836E-02 .467466E-02 1.76448 0.078 Italian citrus /Argentinean grape .138568E-02 .945376E-03 1.46575 0.143 Italian citrus /ROW grape .985341E-02 .457238E-02 2.15498 0.031 Italian citrus /Israelis citrus .112957 .267896E-02 42.1645 0.000 Italian citrus /ROW citrus .108363 .180921E-02 59.8952 0.000 ROW citrus/U.S orange .016297 .472942E-02 3.44581 0.001 ROW citrus /Brazilian orange .445287 .081568 5.45908 0.000 ROW citrus /ROW orange .543448E-02 .181890E-02 2.98779 0.003 ROW citrus /U.S grapefruit .017250 .326370E-02 5.28533 0.000 ROW citrus /Israelis grapefruit .186563E-02 .119143E-02 1.56587 0.117 ROW citrus /ROW grapefruit .113423E-02 .660248E-03 1.71789 0.086 ROW citrus /U.S apple .021340 .569251E-02 3.74885 0.000 ROW citrus /Chinese apple .022989 .484556E-02 4.74444 0.000 ROW citrus /ROW apple .030776 .795412E-02 3.86918 0.000 ROW citrus /Thai pineapple .248628E-02 .813200E-03 3.05741 0.002 ROW citrus /Philippines pineapple .489328E-02 .841728E-03 5.81338 0.000 ROW citrus /ROW Pineapple .616372E-03 .549568E-03 1.12156 0.262 ROW citrus /U.S grape .543535E-02 .271342E-02 2.00314 0.045 ROW citrus /Argentinean GR .913111E-03 .580188E-03 1.57382 0.116 ROW citrus /ROW grape .649302E-02 .276732E-02 2.34632 0.019 ROW citrus /Israelis citrus .074434 .111637E-02 66.6754 0.000 ROW citrus /Italian citrus .074743 .124789E-02 59.8952 0.000 Table D-3 Compensated price elasticities of fruit juices in the block-wise dependent non-

uniform substitute Rotterdam model Products Estimates SD t-statistic p-value U.S orange /Brazilian orange 1.28083 .282607 4.53218 0.000 U.S orange /ROW orange .113355 .093998 1.20594 0.228 U.S orange /U.S grapefruit .011616 .017615 .659440 0.510 U.S orange /Israelis grapefruit -.000639 .001230 -.519525 0.603 U.S orange /ROW grapefruit .000995 .001601 .622045 0.534 U.S orange /U.S apple -.035930 .019872 -1.80811 0.071 U.S orange /Chinese apple -.034077 .018055 -1.88738 0.059 U.S orange /ROW apple -.046112 .026299 -1.75339 0.080 U.S orange /Thai pineapple .006567 .004082 1.60853 0.108 U.S orange /Philippines pineapple .010245 .006032 1.69847 0.089 U.S orange /ROW pineapple .000889 .001460 .609119 0.542

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Table D-3 Continued Products Estimates SD t-statistic p-value U.S orange /U.S grape -.000988 .008365 -.118156 0.906 U.S orange /Argentinean grape -.000080 .000693 -.116462 0.907 U.S orange /ROW grape -.001671 .014148 -.118160 0.906 U.S orange /Israelis citrus -.001252 .004129 -.303321 0.762 U.S orange /Italian citrus -.001487 .004859 -.306142 0.759 U.S orange /ROW citrus -.001566 .005051 -.310128 0.756 Brazilian orange/U.S orange .365024 .080540 4.53218 0.000 Brazilian orange /ROW orange .103392 .030470 3.39330 0.001 Brazilian orange /U.S grapefruit .068377 .103344 .661641 0.508 Brazilian orange /Israelis grapefruit -.003762 .007228 -.520477 0.603 Brazilian orange /ROW grapefruit .005862 .009350 .626958 0.531 Brazilian orange /U.S apple -.211498 .094338 -2.24193 0.025 Brazilian orange /Chinese apple -.200590 .086278 -2.32491 0.020 Brazilian orange /ROW apple -.271428 .120918 -2.24472 0.025 Brazilian orange /Thai Pineapple .038656 .020728 1.86492 0.062 Brazilian orange /Philippines pineapple .060308 .030041 2.00754 0.045 Brazilian orange /ROW Pineapple .005237 .008429 .621271 0.534 Brazilian orange /U.S grape -.005818 .049042 -.118643 0.906 Brazilian orange /Argentinean grape -.00475 .004070 -.116820 0.907 Brazilian orange /ROW grape -.009839 .082944 -.118634 0.906 Brazilian orange /Israelis citrus -.007372 .024064 -.306361 0.759 Brazilian orange /Italian citrus -.008757 .028312 -.309320 0.757 Brazilian orange /ROW citrus -.009221 .029489 -.312697 0.755 ROW orange/U.S orange .253434 .210156 1.20594 0.228 ROW orange/Brazilian orange .811115 .239034 3.39330 0.001 ROW orange /U.S grapefruit .003046 .006228 .489167 0.625 ROW orange /Israelis grapefruit -.001673 .000396 -.423284 0.672 ROW orange /ROW grapefruit .000261 .000549 .475047 0.635 ROW orange /U.S apple -.009424 .013975 -.674378 0.500 ROW orange /Chinese apple -.008938 .013722 -.651417 0.515 ROW orange /ROW apple -.012095 .018411 -.656940 0.511 ROW orange /Thai pineapple .001722 .002676 .643703 0.520 ROW orange /Philippines pineapple .002687 .004137 .649538 0.516 ROW orange /ROW pineapple .002333 .000506 .461089 0.645 ROW orange /U.S grape -.000259 .002216 -.116958 0.907 ROW orange /Argentinean grape -.000021 .000183 -.115402 0.908 ROW orange /ROW grape -.000043 .003749 -.116954 0.907 ROW orange /Israelis citrus -.000328 .001178 -.278836 0.780 ROW orange /Italian citrus -.000390 .001387 -.281230 0.779 ROW orange /ROW citrus -.000410 .001447 -.283820 0.777 U.S grapefruit/U.S orange .010409 .015785 .659440 0.510 U.S grapefruit/Brazilian orange .214997 .324945 .661641 0.508 U.S grapefruit/ROW orange .001221 .002496 .489167 0.625 U.S grapefruit/Israelis grapefruit .148987 .043520 3.42342 0.001 U.S grapefruit /ROW grapefruit .061095 .026486 2.30672 0.021 U.S grapefruit /U.S apple .097839 .113102 .865052 0.387 U.S grapefruit /Chinese apple .092793 .107689 .861671 0.389 U.S grapefruit /ROW apple .125562 .146899 .854753 0.393 U.S grapefruit /Thai Pineapple -.248714 .056484 -4.40328 0.000 U.S grapefruit /Philippines Pineapple -.388024 .068007 -5.70563 0.000 U.S grapefruit /ROW Pineapple -.033696 .049471 -.681124 0.496 U.S grapefruit /U.S grape .126374 .100765 1.25415 0.210 U.S grapefruit /Argentinean grape .010328 .024192 .426929 0.669

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Table D-3 Continued Products Estimates SD t-statistic p-value U.S grapefruit /ROW grape .213719 .157773 1.35460 0.176 U.S grapefruit /Israelis citrus -.054840 .047911 -1.14461 0.252 U.S grapefruit /Italian citrus -.065144 .054519 -1.19489 0.232 U.S grapefruit /ROW citrus -.068593 .061144 -1.12182 0.262 Israelis grapefruit/U.S orange -.001782 .003430 -.519525 0.603 Israelis grapefruit/Brazilian orange -.036815 .070734 -.520477 0.603 Israelis grapefruit/ROW orange -.000209 .000494 -.423284 0.672 Israelis grapefruit/U.S grapefruit .463688 .135446 3.42342 0.001 Israelis grapefruit/ROW grapefruit .095547 .056916 1.67873 0.093 Israelis grapefruit /U.S apple -.016754 .028293 -.592153 0.554 Israelis grapefruit /Chinese apple -.015889 .026757 -.593844 0.553 Israelis grapefruit /ROW apple -.021501 .036321 -.591964 0.554 Israelis grapefruit /Thai Pineapple .042589 .052997 .803605 0.422 Israelis grapefruit /Philippines Pineapple .066444 .083515 .795594 0.426 Israelis grapefruit /ROW Pineapple .005769 .010845 .532046 0.595 Israelis grapefruit /U.S grape -.021640 .031283 -.691754 0.489 Israelis grapefruit /Argentinean grape -.001768 .004719 -.374713 0.708 Israelis grapefruit /ROW grape -.036597 .052753 -.693737 0.488 Israelis grapefruit /Israelis citrus .009390 .014119 .665110 0.506 Israelis grapefruit /Italian citrus .011155 .016583 .672662 0.501 Israelis grapefruit /ROW citrus .011746 .018159 .646836 0.518 ROW grapefruit/U.S orange .006457 .010381 .622045 0.534 ROW grapefruit/Brazilian orange .133374 .212733 .626958 0.531 ROW grapefruit/ROW orange .000757 .001594 .475047 0.635 ROW grapefruit/U.S grapefruit .442059 .191639 2.30672 0.021 ROW grapefruit/Israelis grapefruit .222133 .132322 1.67873 0.093 ROW grapefruit /U.S apple .060695 .075145 .807705 0.419 ROW grapefruit /Chinese apple .057564 .071635 .803577 0.422 ROW grapefruit /ROW apple .077893 .097274 .800758 0.423 ROW grapefruit /Thai Pineapple -.154291 .079717 -1.93548 0.053 ROW grapefruit /Philippines Pineapple -.240712 .118528 -2.03086 0.042 ROW grapefruit /ROW Pineapple -.020903 .032333 -.646503 0.518 ROW grapefruit /U.S grape .078397 .070842 1.10664 0.268 ROW grapefruit /Argentinean grape .006407 .015265 .419726 0.675 ROW grapefruit /ROW grape .132582 .112827 1.17509 0.240 ROW grapefruit /Israelis citrus -.034020 .033901 -1.00352 0.316 ROW grapefruit /Italian citrus -.040412 .039002 -1.03617 0.300 ROW grapefruit /ROW citrus -.042552 .043290 -.982962 0.326 U.S apple/U.S orange -.045837 .025351 -1.80811 0.071 U.S apple/Brazilian orange -.946737 .422287 -2.24193 0.025 U.S apple/ROW orange -.005377 .007974 -.674378 0.500 U.S apple/U.S grapefruit .139287 .161015 .865052 0.387 U.S apple/Israelis grapefruit -.007663 .012942 -.592153 0.554 U.S apple/ROW grapefruit .011942 .014785 .807705 0.419 U.S apple /Chinese apple .079917 .151156 .528707 0.597 U.S apple /ROW apple -.330413 .239359 -1.38041 0.167 U.S apple /Thai Pineapple .109245 .039794 2.74523 0.006 U.S apple /Philippines Pineapple .170435 .056741 3.00377 0.003 U.S apple /ROW Pineapple .014800 .022252 .665123 0.506 U.S apple /U.S grape -.028422 .074801 -.379961 0.704 U.S apple /Argentinean grape -.002322 .007904 -.293840 0.769 U.S apple /ROW grape -.048065 .126125 -.381094 0.703 U.S apple /Israelis citrus .064651 .041515 1.55729 0.119

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Table D-3 Continued Products Estimates SD t-statistic p-value U.S apple /Italian citrus .076798 .046045 1.66791 0.095 U.S apple /ROW citrus .080864 .056066 1.44230 0.149 Chinese apple/U.S orange -.033917 .017970 -1.88738 0.059 Chinese apple/Brazilian orange -.700527 .301313 -2.32491 0.020 Chinese apple/ROW orange -.003979 .006108 -.651417 0.515 Chinese apple/U.S grapefruit .103063 .119609 .861671 0.389 Chinese apple/Israelis grapefruit -.005670 .009548 -.593844 0.553 Chinese apple/ROW grapefruit .008836 .010996 .803577 0.422 Chinese apple /U.S apple .062349 .117928 .528707 0.597 Chinese apple /ROW apple .058946 .184747 .319066 0.750 Chinese apple /Thai Pineapple .080834 .028601 2.82632 0.005 Chinese apple /Philippines Pineapple .126112 .040593 3.10671 0.002 Chinese apple /ROW Pineapple .010951 .016427 .666664 0.505 Chinese apple /U.S grape -.021030 .055556 -.378537 0.705 Chinese apple /Argentinean grape -.001718 .005877 -.292416 0.770 Chinese apple /ROW grape -.035565 .093662 -.379720 0.704 Chinese apple /Israelis citrus .047838 .030630 1.56179 0.118 Chinese apple /Italian citrus .056826 .033945 1.67407 0.094 Chinese apple /ROW citrus .059835 .042297 1.41462 0.157 ROW apple/U.S orange -.020216 .011530 -1.75339 0.080 ROW apple/Brazilian orange -.417547 .186013 -2.24472 0.025 ROW apple/ROW orange -.002371 .003610 -.656940 0.511 ROW apple/U.S grapefruit .061431 .071869 .854753 0.393 ROW apple/Israelis grapefruit -.003379 .005709 -.591964 0.554 ROW apple/ROW grapefruit .005266 .006577 .800758 0.423 ROW apple /U.S apple -.113549 .082258 -1.38041 0.167 ROW apple /Chinese apple .025965 .081379 .319066 0.750 ROW apple /Thai Pineapple .048181 .017491 2.75466 0.006 ROW apple /Philippines Pineapple .075168 .024951 3.01265 0.003 ROW apple /ROW Pineapple .006527 .009820 .664696 0.506 ROW apple /U.S grape -.012535 .033141 -.378236 0.705 ROW apple /Argentinean grape -.001024 .003517 -.291212 0.771 ROW apple /ROW grape -.021199 .055731 -.380373 0.704 ROW apple /Israelis citrus .028513 .018413 1.54854 0.121 ROW apple /Italian citrus .033871 .020149 1.68106 0.093 ROW apple /ROW citrus .035664 .024413 1.46085 0.144 Thai pineapple/U.S orange .043491 .027038 1.60853 0.108 Thai pineapple/Brazilian orange .898281 .481673 1.86492 0.062 Thai pineapple /ROW orange .005102 .007926 .643703 0.520 Thai pineapple /U.S grapefruit -1.83810 .417438 -4.40328 0.000 Thai pineapple /Israelis grapefruit .101132 .125848 .803605 0.422 Thai pineapple /ROW grapefruit -.157592 .081423 -1.93548 0.053 Thai pineapple /U.S apple .567116 .206582 2.74523 0.006 Thai pineapple /Chinese apple .537867 .190306 2.82632 0.005 Thai pineapple /ROW apple .727813 .264211 2.75466 0.006 Thai pineapple /Philippines pineapple -.061702 .134429 -.458997 0.646 Thai pineapple /ROW Pineapple -.080203 .123655 -.648599 0.517 Thai pineapple /U.S grape .238571 .175750 1.35745 0.175 Thai pineapple /Argentinean GR .019498 .042904 .454451 0.650 Thai pineapple /ROW grape .403463 .273516 1.47510 0.140 Thai pineapple /Israelis citrus .171808 .086405 1.98839 0.047 Thai pineapple /Italian citrus .204089 .100443 2.03188 0.042 Thai pineapple /ROW citrus .214894 .120744 1.77975 0.075

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Table D-3 Continued Products Estimates SD t-statistic p-value Philippines pineapple/U.S orange .097859 .057616 1.69847 0.089 Philippines pineapple/Brazilian orange 2.02123 1.00682 2.00754 0.045 Philippines pineapple /ROW orange .011481 .017676 .649538 0.516 Philippines pineapple /U.S grapefruit -4.13593 .724885 -5.70563 0.000 Philippines pineapple /Israelis grapefruit .227558 .286022 .795594 0.426 Philippines pineapple /ROW grapefruit -.354599 .174606 -2.03086 0.042 Philippines pineapple /U.S apple 1.27607 .424825 3.00377 0.003 Philippines pineapple /Chinese apple 1.21026 .389563 3.10671 0.002 Philippines pineapple /ROW apple 1.63766 .543595 3.01265 0.003 Philippines pineapple /Thai pineapple -.088991 .193882 -.458997 0.646 Philippines pineapple /ROW pineapple .078186 .187860 .416193 0.677 Philippines pineapple /U.S grape .536813 .391140 1.37243 0.170 Philippines pineapple /Argentinean grape .043872 .096498 .454640 0.649 Philippines pineapple /ROW grape .907838 .607558 1.49424 0.135 Philippines pineapple /Israelis other citrus .386587 .185970 2.07876 0.038 Philippines pineapple /Italian citrus .459223 .216054 2.12550 0.034 Philippines pineapple /ROW other citrus .483537 .263230 1.83694 0.066 ROW pineapple/U.S orange .007204 .011828 .609119 0.542 ROW pineapple/Brazilian orange .148805 .239517 .621271 0.534 ROW pineapple /ROW orange .000845 .001833 .461089 0.645 ROW pineapple /U.S grapefruit -.304491 .447042 -.681124 0.496 ROW pineapple /Israelis grapefruit .016753 .031488 .532046 0.595 ROW pineapple /ROW grapefruit -.026106 .040380 -.646503 0.518 ROW pineapple /U.S apple .093946 .141246 .665123 0.506 ROW pineapple /Chinese apple .089101 .133651 .666664 0.505 ROW pineapple /ROW apple .120566 .181386 .664696 0.506 ROW pineapple /Thai pineapple -.098066 .151197 -.648599 0.517 ROW pineapple /Philippines pineapple .066285 .159265 .416193 0.677 ROW pineapple /U.S grape .039521 .065703 .601504 0.548 ROW pineapple /Argentinean grape .003229 .008547 .377864 0.706 ROW pineapple /ROW grape .066836 .109084 .612702 0.540 ROW pineapple /Israelis citrus .028461 .043343 .656647 0.511 ROW pineapple /Italian citrus .033808 .051000 .662904 0.507 ROW pineapple /ROW citrus .035598 .054427 .654055 0.513 U.S grape/U.S orange -.001152 .009751 -.118156 0.906 U.S grape/Brazilian orange -.023799 .200591 -.118643 0.906 U.S grape/ROW orange -.000135 .001155 -.116958 0.907 U.S grape/U.S grapefruit .164391 .131078 1.25415 0.210 U.S grape/Israelis grapefruit -.009044 .013075 -.691754 0.489 U.S grape/ROW grapefruit .014094 .012736 1.10664 0.268 U.S grape/U.S apple -.025970 .068349 -.379961 0.704 U.S grape/Chinese apple -.024630 .065068 -.378537 0.705 U.S grape/ROW apple -.033329 .088116 -.378236 0.705 U.S grape/Thai Pineapple .041992 .030935 1.35745 0.175 U.S grape /Philippines Pineapple .065513 .047735 1.37243 0.170 U.S grape /ROW Pineapple .005689 .009458 .601504 0.548 U.S grape /Argentinean grape .107867 .068279 1.57981 0.114 U.S grape /ROW grape .173388 .153024 1.13308 0.257 U.S grape /Israelis citrus .084064 .043558 1.92991 0.054 U.S grape /Italian citrus .099858 .049998 1.99725 0.046 U.S grape /ROW citrus .105145 .057393 1.83201 0.067 Argentinean grape/U.S orange -.000633 .005479 -.116462 0.907 Argentinean grape/Brazilian orange -.013180 .112821 -.116820 0.907 Argentinean grape/ROW orange -.000074 .000648 -.115402 0.908

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Table D-3 Continued Products Estimates SD t-statistic p-value Argentinean grape/U.S grapefruit .091040 .213243 .426929 0.669 Argentinean grape/Israelis grapefruit -.005008 .013367 -.374713 0.708 Argentinean grape/ROW grapefruit .007805 .018596 .419726 0.675 Argentinean grape/U.S apple -.014382 .048945 -.293840 0.769 Argentinean grape/Chinese apple -.013640 .046647 -.292416 0.770 Argentinean grape/ROW apple -.018457 .063381 -.291212 0.771 Argentinean grape/Thai pineapple .023255 .051172 .454451 0.650 Argentinean grape /Philippines pineapple. .036281 .079802 .454640 0.649 Argentinean grape /ROW Pineapple .003150 .008338 .377864 0.706 Argentinean grape /U.S grape .730936 .462673 1.57981 0.114 Argentinean grape /ROW grape .098332 .529644 .185657 0.853 Argentinean grape /Israelis other citrus .046554 .100989 .460984 0.645 Argentinean grape /Italian citrus .055302 .119983 .460912 0.645 Argentinean grape /ROW other CT .058230 .125553 .463786 0.643 ROW grape/U.S orange -.001869 .015818 -.118160 0.906 ROW grape/Brazilian orange -.038603 .325396 -.118634 0.906 ROW grape/ROW orange -.000219 .001874 -.116954 0.907 ROW grape/U.S grapefruit .266654 .196850 1.35460 0.176 ROW grape/Israelis grapefruit -.014671 .021148 -.693737 0.488 ROW grape/ROW grapefruit .022862 .019455 1.17509 0.240 ROW grape/U.S apple -.042125 .110537 -.381094 0.703 ROW grape/Chinese apple -.039952 .105215 -.379720 0.704 ROW grape/ROW apple -.054061 .142127 -.380373 0.704 ROW grape/Thai Pineapple .068114 .046176 1.47510 0.140 ROW grape /Philippines Pineapple .106267 .071118 1.49424 0.135 ROW grape /ROW Pineapple .009228 .015061 .612702 0.540 ROW grape /U.S grape .166304 .146772 1.13308 0.257 ROW grape /Argentinean grape .013918 .074968 .185657 0.853 ROW grape /Israelis citrus .136357 .059527 2.29066 0.022 ROW grape /Italian citrus .161977 .069118 2.34348 0.019 ROW grape /ROW citrus .170553 .085054 2.00523 0.045 Israelis citrus/U.S orange -.004108 .013545 -.303321 0.762 Israelis citrus /Brazilian orange -.084856 .276981 -.306361 0.759 Israelis citrus /ROW orange -.000481 .001728 -.278836 0.780 Israelis citrus /U.S grapefruit -.200748 .175385 -1.14461 0.252 Israelis citrus /Israelis grapefruit .011045 .016606 .665110 0.506 Israelis citrus /ROW grapefruit -.017211 .017151 -1.00352 0.316 Israelis citrus /U.S apple .166238 .106748 1.55729 0.119 Israelis citrus /Chinese apple .157664 .100951 1.56179 0.118 Israelis citrus /ROW apple .213343 .137771 1.54854 0.121 Israelis citrus /Thai pineapple .085100 .042798 1.98839 0.047 Israelis citrus /Philippines pineapple .132766 .063868 2.07876 0.038 Israelis citrus /ROW Pineapple .011529 .017558 .656647 0.511 Israelis citrus /U.S grape .236560 .122576 1.92991 0.054 Israelis citrus /Argentinean GR .019333 .041939 .460984 0.645 Israelis citrus /ROW grape .400062 .174649 2.29066 0.022 Israelis citrus /Italian citrus .103190 .124971 .825712 0.409 Israelis citrus /ROW citrus .111639 .084809 1.31636 0.188 Italian citrus/U.S orange -.006237 .020376 -.306142 0.759 Italian citrus /Brazilian orange -.128842 .416532 -.309320 0.757 Italian citrus /ROW orange -.000731 .002602 -.281230 0.779 Italian citrus /U.S grapefruit -.304807 .255092 -1.19489 0.232 Italian citrus /Israelis grapefruit .016770 .024931 .672662 0.501 Italian citrus /ROW grapefruit -.026133 .025221 -1.03617 0.300

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Table D-3 Continued Products Estimates SD t-statistic p-value Italian citrus /U.S apple .252409 .151332 1.66791 0.095 Italian citrus /Chinese apple .239391 .142999 1.67407 0.094 Italian citrus /ROW apple .323931 .192694 1.68106 0.093 Italian citrus /Thai pineapple .129212 .063592 2.03188 0.042 Italian citrus /Philippines pineapple .201586 .094842 2.12550 0.034 Italian citrus /ROW Pineapple .017506 .026407 .662904 0.507 Italian citrus /U.S grape .359183 .179839 1.99725 0.046 Italian citrus /Argentinean grape .029355 .063689 .460912 0.645 Italian citrus /ROW grape .607437 .259203 2.34348 0.019 Italian citrus /Israelis citrus .131897 .159737 .825712 0.409 Italian citrus /ROW citrus -.109788 .094188 -1.16563 0.244 ROW citrus/U.S orange -.004530 .014608 -.310128 0.756 ROW citrus /Brazilian orange -.093573 .299245 -.312697 0.755 ROW citrus /ROW orange -.000531 .001872 -.283820 0.777 ROW citrus /U.S grapefruit -.221370 .197331 -1.12182 0.262 ROW citrus /Israelis grapefruit .012180 .018830 .646836 0.518 ROW citrus /ROW grapefruit -.018979 .019308 -.982962 0.326 ROW citrus /U.S apple .183315 .127099 1.44230 0.149 ROW citrus /Chinese apple .173861 .122903 1.41462 0.157 ROW citrus /ROW apple .235259 .161043 1.46085 0.144 ROW citrus /Thai pineapple .093842 .052727 1.77975 0.075 ROW citrus /Philippines pineapple .146404 .079700 1.83694 0.066 ROW citrus /ROW Pineapple .012714 .019438 .654055 0.513 ROW citrus /U.S grape .260861 .142391 1.83201 0.067 ROW citrus /Argentinean GR .021319 .045968 .463786 0.643 ROW citrus /ROW grape .441159 .220004 2.00523 0.045 ROW citrus /Israelis citrus .098424 .074770 1.31636 0.188 ROW citrus /Italian citrus -.075726 .064965 -1.16563 0.244 Table D-4 Compensated price elasticities of fruit juices in the block-wise dependent

uniform substitute Rotterdam model Products Estimates SD t-statistic p-value U.S orange /Brazilian orange 1.36236 .137491 9.90867 0.000 U.S orange /ROW orange .012980 .282909E-02 4.58790 0.000 U.S orange /U.S grapefruit .961063E-02 .011016 .872392 0.383 U.S orange /Israelis grapefruit .777966E-03 .100635E-02 .773058 0.439 U.S orange /ROW grapefruit .494356E-03 .627476E-03 .787848 0.431 U.S orange /U.S apple -.689830E-02 .010577 -.652216 0.514 U.S orange /Chinese apple -.144385E-02 .225587E-02 -.640041 0.522 U.S orange /ROW apple -.760172E-02 .011820 -.643096 0.520 U.S orange /Thai pineapple .160928E-02 .304587E-02 .528347 0.597 U.S orange /Philippines pineapple .145979E-02 .274833E-02 .531158 0.595 U.S orange /ROW pineapple .861375E-04 .268313E-03 .321033 0.748 U.S orange /U.S grape -.628742E-02 .624819E-02 -1.00628 0.314 U.S orange /Argentinean grape -.134931E-02 .138383E-02 -.975055 0.330 U.S orange /ROW grape -.882131E-02 .849967E-02 -1.03784 0.299 U.S orange /Israelis citrus .618641E-02 .409829E-02 1.50951 0.131 U.S orange /Italian citrus .606382E-02 .422129E-02 1.43648 0.151 U.S orange /ROW citrus .377466E-02 .260870E-02 1.44695 0.148 Brazilian orange/U.S orange .388260 .039184 9.90867 0.000 Brazilian orange /ROW orange .120813 .014278 8.46124 0.000 Brazilian orange /U.S grapefruit .089455 .099507 .898986 0.369 Brazilian orange /Israelis grapefruit .724126E-02 .911753E-02 .794213 0.427

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Table D-4 Continued Products Estimates SD t-statistic p-value Brazilian orange /ROW grapefruit .460144E-02 .567576E-02 .810717 0.418 Brazilian orange /U.S apple -.064209 .095645 -.671324 0.502 Brazilian orange /Chinese apple -.013439 .020426 -.657936 0.511 Brazilian orange /ROW apple -.070756 .106205 -.666225 0.505 Brazilian orange /Thai Pineapple .014979 .027921 .536485 0.592 Brazilian orange /Philippines pineapple .013588 .025194 .539332 0.590 Brazilian orange /ROW Pineapple .801763E-03 .248616E-02 .322491 0.747 Brazilian orange /U.S grape -.058523 .054171 -1.08035 0.280 Brazilian orange /Argentinean grape -.012559 .012192 -1.03017 0.303 Brazilian orange /ROW grape -.082108 .072746 -1.12870 0.259 Brazilian orange /Israelis citrus .057583 .033956 1.69580 0.090 Brazilian orange /Italian citrus .056442 .034976 1.61371 0.107 Brazilian orange /ROW citrus .035134 .022236 1.58006 0.114 ROW orange/U.S orange .029019 .632515E-02 4.58790 0.000 ROW orange/Brazilian orange .947781 .112014 8.46124 0.000 ROW orange /U.S grapefruit .668603E-02 .771332E-02 .866816 0.386 ROW orange /Israelis grapefruit .541224E-03 .703277E-03 .769574 0.442 ROW orange /ROW grapefruit .343919E-03 .438182E-03 .784878 0.433 ROW orange /U.S apple -.479909E-02 .749026E-02 -.640710 0.522 ROW orange /Chinese apple -.100447E-02 .159920E-02 -.628109 0.530 ROW orange /ROW apple -.528845E-02 .835891E-02 -.632672 0.527 ROW orange /Thai pineapple .111956E-02 .213331E-02 .524800 0.600 ROW orange /Philippines pineapple .101557E-02 .192494E-02 .527584 0.598 ROW orange /ROW pineapple .599251E-04 .187108E-03 .320271 0.749 ROW orange /U.S grape -.437411E-02 .445997E-02 -.980749 0.327 ROW orange /Argentinean grape -.938705E-03 .985018E-03 -.952982 0.341 ROW orange /ROW grape -.613691E-02 .608998E-02 -1.00771 0.314 ROW orange /Israelis citrus .430384E-02 .295876E-02 1.45461 0.146 ROW orange /Italian citrus .421855E-02 .303273E-02 1.39101 0.164 ROW orange /ROW citrus .262600E-02 .188159E-02 1.39563 0.163 U.S grapefruit/U.S orange .861208E-02 .987181E-02 .872392 0.383 U.S grapefruit/Brazilian orange .281275 .312880 .898986 0.369 U.S grapefruit/ROW orange .267979E-02 .309153E-02 .866816 0.386 U.S grapefruit/Israelis grapefruit .116063 .989322E-03 117.316 0.000 U.S grapefruit /ROW grapefruit .073752 .583666E-03 126.360 0.000 U.S grapefruit /U.S apple .324087 .124901 2.59474 0.009 U.S grapefruit /Chinese apple .067833 .033093 2.04976 0.040 U.S grapefruit /ROW apple .357134 .150466 2.37352 0.018 U.S grapefruit /Thai Pineapple -.350699 .058706 -5.97383 0.000 U.S grapefruit /Philippines Pineapple -.318124 .052397 -6.07142 0.000 U.S grapefruit /ROW Pineapple -.018771 .047162 -.398023 0.691 U.S grapefruit /U.S grape .082947 .091900 .902588 0.367 U.S grapefruit /Argentinean grape .017801 .020461 .870002 0.384 U.S grapefruit /ROW grape .116376 .124390 .935576 0.349 U.S grapefruit /Israelis citrus -.062922 .055330 -1.13723 0.255 U.S grapefruit /Italian citrus -.061675 .053788 -1.14664 0.252 U.S grapefruit /ROW citrus -.038392 .034046 -1.12765 0.259 Israelis grapefruit/U.S orange .216968E-02 .280662E-02 .773058 0.439 Israelis grapefruit/Brazilian orange .070863 .089224 .794213 0.427 Israelis grapefruit/ROW orange .675130E-03 .877277E-03 .769574 0.442 Israelis grapefruit/U.S grapefruit .361221 .307904E-02 117.316 0.000 Israelis grapefruit/ROW grapefruit .018581 .257048E-03 72.2846 0.000 Israelis grapefruit /U.S apple .081648 .054871 1.48800 0.137 Israelis grapefruit /Chinese apple .017089 .012568 1.35972 0.174

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Table D-4 Continued Products Estimates SD t-statistic p-value Israelis grapefruit /ROW apple .089974 .063396 1.41925 0.156 Israelis grapefruit /Thai Pineapple -.088353 .051088 -1.72942 0.084 Israelis grapefruit /Philippines Pineapple -.080146 .045179 -1.77399 0.076 Israelis grapefruit /ROW Pineapple -.472915E-02 .012279 -.385153 0.700 Israelis grapefruit /U.S grape .020897 .025319 .825351 0.409 Israelis grapefruit /Argentinean grape .448466E-02 .558437E-02 .803074 0.422 Israelis grapefruit /ROW grape .029319 .034275 .855416 0.392 Israelis grapefruit /Israelis citrus -.015852 .016834 -.941693 0.346 Israelis grapefruit /Italian citrus -.015538 .016405 -.947153 0.344 Israelis grapefruit /ROW citrus -.967231E-02 .010293 -.939713 0.347 ROW grapefruit/U.S orange .320532E-02 .406844E-02 .787848 0.431 ROW grapefruit/Brazilian orange .104687 .129129 .810717 0.418 ROW grapefruit/ROW orange .997386E-03 .127075E-02 .784878 0.433 ROW grapefruit/U.S grapefruit .533640 .422317E-02 126.360 0.000 ROW grapefruit/Israelis grapefruit .043197 .597601E-03 72.2846 0.000 ROW grapefruit /U.S apple .120621 .073853 1.63326 0.102 ROW grapefruit /Chinese apple .025247 .017216 1.46651 0.143 ROW grapefruit /ROW apple .132921 .085289 1.55848 0.119 ROW grapefruit /Thai Pineapple -.130526 .066405 -1.96560 0.049 ROW grapefruit /Philippines Pineapple -.118402 .058498 -2.02403 0.043 ROW grapefruit /ROW Pineapple -.698649E-02 .018076 -.386516 0.699 ROW grapefruit /U.S grape .030872 .036724 .840655 0.401 ROW grapefruit /Argentinean grape .662529E-02 .812521E-02 .815400 0.415 ROW grapefruit /ROW grape .043314 .049741 .870781 0.384 ROW grapefruit /Israelis citrus -.023419 .024059 -.973391 0.330 ROW grapefruit /Italian citrus -.022955 .023399 -.981037 0.327 ROW grapefruit /ROW citrus -.014289 .014709 -.971482 0.331 U.S apple/U.S orange -.880028E-02 .013493 -.652216 0.514 U.S apple/Brazilian orange -.287421 .428141 -.671324 0.502 U.S apple/ROW orange -.273835E-02 .427393E-02 -.640710 0.522 U.S apple/U.S grapefruit .461381 .177814 2.59474 0.009 U.S apple/Israelis grapefruit .037348 .025100 1.48800 0.137 U.S apple/ROW grapefruit .023733 .014531 1.63326 0.102 U.S apple /Chinese apple -.096026 .400697E-02 -23.9647 0.000 U.S apple /ROW apple -.505566 .019164 -26.3808 0.000 U.S apple /Thai Pineapple .212565 .061409 3.46149 0.001 U.S apple /Philippines Pineapple .192821 .055655 3.46456 0.001 U.S apple /ROW Pineapple .011378 .028765 .395543 0.692 U.S apple /U.S grape -.022163 .093699 -.236538 0.813 U.S apple /Argentinean grape -.475639E-02 .020223 -.235199 0.814 U.S apple /ROW grape -.031096 .131501 -.236467 0.813 U.S apple /Israelis citrus .043051 .058527 .735584 0.462 U.S apple /Italian citrus .042198 .057112 .738868 0.460 U.S apple /ROW citrus .026268 .035172 .746834 0.455 Chinese apple/U.S orange -.143704E-02 .224523E-02 -.640041 0.522 Chinese apple/Brazilian orange -.046934 .071336 -.657936 0.511 Chinese apple/ROW orange -.447159E-03 .711912E-03 -.628109 0.530 Chinese apple/U.S grapefruit .075341 .036756 2.04976 0.040 Chinese apple/Israelis grapefruit .609875E-02 .448531E-02 1.35972 0.174 Chinese apple/ROW grapefruit .387543E-02 .264263E-02 1.46651 0.143 Chinese apple /U.S apple -.074917 .312614E-02 -23.9647 0.000 Chinese apple /ROW apple -.082556 .346618E-02 -23.8177 0.000 Chinese apple /Thai Pineapple .034711 .014817 2.34266 0.019 Chinese apple /Philippines Pineapple .031487 .013561 2.32177 0.020

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Table D-4 Continued Products Estimates SD t-statistic p-value Chinese apple /ROW Pineapple .185792E-02 .473434E-02 .392435 0.695 Chinese apple /U.S grape -.361918E-02 .015433 -.234507 0.815 Chinese apple /Argentinean grape -.776694E-03 .333149E-02 -.233137 0.816 Chinese apple /ROW grape -.507774E-02 .021665 -.234376 0.815 Chinese apple /Israelis citrus .703006E-02 .991531E-02 .709010 0.478 Chinese apple /Italian citrus .689075E-02 .968113E-02 .711771 0.477 Chinese apple /ROW citrus .428941E-02 .597903E-02 .717409 0.473 ROW apple/U.S orange -.333268E-02 .518224E-02 -.643096 0.520 ROW apple/Brazilian orange -.108847 .163379 -.666225 0.505 ROW apple/ROW orange -.103702E-02 .163911E-02 -.632672 0.527 ROW apple/U.S grapefruit .174726 .073614 2.37352 0.018 ROW apple/Israelis grapefruit .014144 .996566E-02 1.41925 0.156 ROW apple/ROW grapefruit .898762E-02 .576692E-02 1.55848 0.119 ROW apple /U.S apple -.173742 .658595E-02 -26.3808 0.000 ROW apple /Chinese apple -.036365 .152681E-02 -23.8177 0.000 ROW apple /Thai Pineapple .080499 .025738 3.12769 0.002 ROW apple /Philippines Pineapple .073022 .023563 3.09904 0.002 ROW apple /ROW Pineapple .430875E-02 .010908 .395022 0.693 ROW apple /U.S grape -.839335E-02 .035585 -.235865 0.814 ROW apple /Argentinean grape -.180125E-02 .767938E-02 -.234557 0.815 ROW apple /ROW grape -.011776 .049872 -.236122 0.813 ROW apple /Israelis citrus .016304 .022502 .724545 0.469 ROW apple /Italian citrus .015981 .021877 .730470 0.465 ROW apple /ROW citrus .994769E-02 .013486 .737639 0.461 Thai pineapple/U.S orange .010657 .020171 .528347 0.597 Thai pineapple/Brazilian orange .348079 .648814 .536485 0.592 Thai pineapple /ROW orange .331625E-02 .631908E-02 .524800 0.600 Thai pineapple /U.S grapefruit -2.59181 .433861 -5.97383 0.000 Thai pineapple /Israelis grapefruit -.209803 .121314 -1.72942 0.084 Thai pineapple /ROW grapefruit -.133319 .067826 -1.96560 0.049 Thai pineapple /U.S apple 1.10348 .318786 3.46149 0.001 Thai pineapple /Chinese apple .230963 .098590 2.34266 0.019 Thai pineapple /ROW apple 1.21600 .388785 3.12769 0.002 Thai pineapple /Philippines pineapple .039981 .157894E-02 25.3216 0.000 Thai pineapple /ROW Pineapple .235915E-02 .954555E-03 2.47147 0.013 Thai pineapple /U.S grape .195801 .222746 .879035 0.379 Thai pineapple /Argentinean GR .042020 .049519 .848560 0.396 Thai pineapple /ROW grape .274710 .309032 .888938 0.374 Thai pineapple /Israelis citrus .351352 .148721 2.36250 0.018 Thai pineapple /Italian citrus .344390 .146229 2.35514 0.019 Thai pineapple /ROW citrus .214379 .091838 2.33431 0.020 Philippines pineapple/U.S orange .013943 .026251 .531158 0.595 Philippines pineapple/Brazilian orange .455392 .844363 .539332 0.590 Philippines pineapple /ROW orange .433865E-02 .822363E-02 .527584 0.598 Philippines pineapple /U.S grapefruit -3.39087 .558497 -6.07142 0.000 Philippines pineapple /Israelis grapefruit -.274485 .154728 -1.77399 0.076 Philippines pineapple /ROW grapefruit -.174421 .086175 -2.02403 0.043 Philippines pineapple /U.S apple 1.44368 .416699 3.46456 0.001 Philippines pineapple /Chinese apple .302169 .130146 2.32177 0.020 Philippines pineapple /ROW apple 1.59089 .513348 3.09904 0.002 Philippines pineapple /Thai pineapple .057664 .227725E-02 25.3216 0.000 Philippines pineapple /ROW pineapple .308648E-02 .123898E-02 2.49116 0.013 Philippines pineapple /U.S grape .256167 .291250 .879542 0.379 Philippines pineapple /Argentinean grape .054975 .064703 .849640 0.396

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Table D-4 Continued Products Estimates SD t-statistic p-value Philippines pineapple /ROW grape .359404 .403773 .890114 0.373 Philippines pineapple /Israelis other citrus .459674 .193120 2.38025 0.017 Philippines pineapple /Italian citrus .450565 .190809 2.36134 0.018 Philippines pineapple /ROW other citrus .280471 .119762 2.34190 0.019 ROW pineapple/U.S orange .697506E-03 .217269E-02 .321033 0.748 ROW pineapple/Brazilian orange .022781 .070641 .322491 0.747 ROW pineapple /ROW orange .217040E-03 .677679E-03 .320271 0.749 ROW pineapple /U.S grapefruit -.169628 .426175 -.398023 0.691 ROW pineapple /Israelis grapefruit -.013731 .035651 -.385153 0.700 ROW pineapple /ROW grapefruit -.872538E-02 .022574 -.386516 0.699 ROW pineapple /U.S apple .072220 .182584 .395543 0.692 ROW pineapple /Chinese apple .015116 .038518 .392435 0.695 ROW pineapple /ROW apple .079584 .201467 .395022 0.693 ROW pineapple /Thai pineapple .288461E-02 .116716E-02 2.47147 0.013 ROW pineapple /Philippines pineapple .261667E-02 .105038E-02 2.49116 0.013 ROW pineapple /U.S grape .012815 .035370 .362302 0.717 ROW pineapple /Argentinean grape .275009E-02 .763540E-02 .360177 0.719 ROW pineapple /ROW grape .017979 .049381 .364088 0.716 ROW pineapple /Israelis citrus .022995 .058650 .392071 0.695 ROW pineapple /Italian citrus .022539 .057264 .393604 0.694 ROW pineapple /ROW citrus .014031 .035664 .393410 0.694 U.S grape/U.S orange -.732907E-02 .728333E-02 -1.00628 0.314 U.S grape/Brazilian orange -.239371 .221569 -1.08035 0.280 U.S grape/ROW orange -.228056E-02 .232533E-02 -.980749 0.327 U.S grape/U.S grapefruit .107900 .119546 .902588 0.367 U.S grape/Israelis grapefruit .873437E-02 .010583 .825351 0.409 U.S grape/ROW grapefruit .555023E-02 .660227E-02 .840655 0.401 U.S grape/U.S apple -.020252 .085617 -.236538 0.813 U.S grape/Chinese apple -.423877E-02 .018075 -.234507 0.815 U.S grape/ROW apple -.022317 .094616 -.235865 0.814 U.S grape/Thai Pineapple .034464 .039207 .879035 0.379 U.S grape /Philippines Pineapple .031263 .035544 .879542 0.379 U.S grape /ROW Pineapple .184471E-02 .509164E-02 .362302 0.717 U.S grape /Argentinean grape .040744 .423866E-03 96.1243 0.000 U.S grape /ROW grape .266368 .214706E-02 124.062 0.000 U.S grape /Israelis citrus .054435 .042863 1.26998 0.204 U.S grape /Italian citrus .053356 .042038 1.26925 0.204 U.S grape /ROW citrus .033214 .025146 1.32083 0.187 Argentinean grape/U.S orange -.010658 .010931 -.975055 0.330 Argentinean grape/Brazilian orange -.348097 .337904 -1.03017 0.303 Argentinean grape/ROW orange -.331643E-02 .348005E-02 -.952982 0.341 Argentinean grape/U.S grapefruit .156910 .180356 .870002 0.384 Argentinean grape/Israelis grapefruit .012702 .015816 .803074 0.422 Argentinean grape/ROW grapefruit .807123E-02 .989850E-02 .815400 0.415 Argentinean grape/U.S apple -.029450 .125214 -.235199 0.814 Argentinean grape/Chinese apple -.616409E-02 .026440 -.233137 0.816 Argentinean grape/ROW apple -.032453 .138360 -.234557 0.815 Argentinean grape/Thai pineapple .050118 .059063 .848560 0.396 Argentinean grape /Philippines pineapple. .045463 .053508 .849640 0.396 Argentinean grape /ROW Pineapple .268261E-02 .744803E-02 .360177 0.719 Argentinean grape /U.S grape .276090 .287222E-02 96.1243 0.000 Argentinean grape /ROW grape .387357 .342908E-02 112.962 0.000 Argentinean grape /Israelis other citrus .079160 .067539 1.17206 0.241 Argentinean grape /Italian citrus .077591 .066198 1.17212 0.241

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Table D-4 Continued Products Estimates SD t-statistic p-value Argentinean grape /ROW other CT .048300 .039802 1.21350 0.225 ROW grape/U.S orange -.986263E-02 .950303E-02 -1.03784 0.299 ROW grape/Brazilian orange -.322119 .285388 -1.12870 0.259 ROW grape/ROW orange -.306892E-02 .304545E-02 -1.00771 0.314 ROW grape/U.S grapefruit .145200 .155199 .935576 0.349 ROW grape/Israelis grapefruit .011754 .013740 .855416 0.392 ROW grape/ROW grapefruit .746887E-02 .857721E-02 .870781 0.384 ROW grape/U.S apple -.027252 .115248 -.236467 0.813 ROW grape/Chinese apple -.570406E-02 .024337 -.234376 0.815 ROW grape/ROW apple -.030031 .127185 -.236122 0.813 ROW grape/Thai Pineapple .046378 .052172 .888938 0.374 ROW grape /Philippines Pineapple .042070 .047264 .890114 0.373 ROW grape /ROW Pineapple .248240E-02 .681814E-02 .364088 0.716 ROW grape /U.S grape .255485 .205934E-02 124.062 0.000 ROW grape /Argentinean grape .054828 .485369E-03 112.962 0.000 ROW grape /Israelis citrus .073252 .056263 1.30197 0.193 ROW grape /Italian citrus .071801 .054847 1.30911 0.190 ROW grape /ROW citrus .044695 .033202 1.34617 0.178 Israelis citrus/U.S orange .020293 .013444 1.50951 0.131 Israelis citrus /Brazilian orange .662784 .390838 1.69580 0.090 Israelis citrus /ROW orange .631454E-02 .434106E-02 1.45461 0.146 Israelis citrus /U.S grapefruit -.230334 .202540 -1.13723 0.255 Israelis citrus /Israelis grapefruit -.018645 .019800 -.941693 0.346 Israelis citrus /ROW grapefruit -.011848 .012172 -.973391 0.330 Israelis citrus /U.S apple .110699 .150491 .735584 0.462 Israelis citrus /Chinese apple .023170 .032679 .709010 0.478 Israelis citrus /ROW apple .121986 .168363 .724545 0.469 Israelis citrus /Thai pineapple .174032 .073664 2.36250 0.018 Israelis citrus /Philippines pineapple .157866 .066323 2.38025 0.017 Israelis citrus /ROW Pineapple .931515E-02 .023759 .392071 0.695 Israelis citrus /U.S grape .153183 .120618 1.26998 0.204 Israelis citrus /Argentinean grape .032874 .028048 1.17206 0.241 Israelis citrus /ROW grape .214917 .165071 1.30197 0.193 Israelis citrus /Italian citrus .118389 .002331 50.7888 0.000 Israelis citrus /ROW citrus .073696 .000869 84.7633 0.000 Italian citrus/U.S orange .025425 .017699 1.43648 0.151 Italian citrus /Brazilian orange .830381 .514580 1.61371 0.107 Italian citrus /ROW orange .007911 .005687 1.39101 0.164 Italian citrus /U.S grapefruit -.288579 .251672 -1.14664 0.252 Italian citrus /Israelis grapefruit -.023360 .024663 -.947153 0.344 Italian citrus /ROW grapefruit -.014844 .015131 -.981037 0.327 Italian citrus /U.S apple .138691 .187707 .738868 0.460 Italian citrus /Chinese apple .029029 .040784 .711771 0.477 Italian citrus /ROW apple .152833 .209226 .730470 0.465 Italian citrus /Thai pineapple .218039 .092580 2.35514 0.019 Italian citrus /Philippines pineapple .197786 .083760 2.36134 0.018 Italian citrus /ROW Pineapple .011671 .029651 .393604 0.694 Italian citrus /U.S grape .191918 .151206 1.26925 0.204 Italian citrus /Argentinean grape .041187 .035139 1.17212 0.241 Italian citrus /ROW grape .269263 .205683 1.30911 0.190 Italian citrus /Israelis citrus .151324 .002979 50.7888 0.000 Italian citrus /ROW citrus .092331 .001202 76.7658 0.000 ROW citrus/U.S orange .010916 .007544 1.44695 0.148 ROW citrus /Brazilian orange .356530 .225643 1.58006 0.114

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Table D-4 Continued Products Estimates SD t-statistic p-value ROW citrus /ROW orange .003396 .002433 1.39563 0.163 ROW citrus /U.S grapefruit -.123903 .109877 -1.12765 0.259 ROW citrus /Israelis grapefruit -.010030 .010673 -.939713 0.347 ROW citrus /ROW grapefruit -.006373 .006560 -.971482 0.331 ROW citrus /U.S apple .059548 .079734 .746834 0.455 ROW citrus /Chinese apple .012464 .017373 .717409 0.473 ROW citrus /ROW apple .065620 .088959 .737639 0.461 ROW citrus /Thai pineapple .093616 .040104 2.33431 0.020 ROW citrus /Philippines pineapple .084921 .036261 2.34190 0.019 ROW citrus /ROW Pineapple .005010 .012737 .393410 0.694 ROW citrus /U.S grape .082401 .062386 1.32083 0.187 ROW citrus /Argentinean GR .017684 .014573 1.21350 0.225 ROW citrus /ROW grape .115610 .085880 1.34617 0.178 ROW citrus /Israelis citrus .064972 .000766 84.7633 0.000 ROW citrus /Italian citrus .063685 .000829 76.7658 0.000

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APPENDIX E TWO-STAGE ROTTERDAM MODEL

Theoretical Models

Parameter estimates of a system of consumer demand can be obtained in two

ways. One is direct estimation by including all the products of interest in one system of

equations. The other is estimating a multi-stage demand system consistent with a multi-

stage budget allocation. Both ways provide the same estimates. However, under

situations where there are a limited number of observations, it is advantageous to apply a

multi-stage system. In this study, a two-stage Rotterdam demand system is applied

consistent with a two stage budget allocation. In the first stage, total expenditure is

allocated over broader groups of goods. In the second stage, group expenditures are

allocated over individual goods. In this framework, the first stage involves the allocation

of total expenditure over groups of imported fruit juice including orange, grapefruit, other

citrus, apple, pineapple and grape juices, and the second stage involves allocation of

group expenditure over supplying countries of a certain product group.

The optimal allocation of expenditure on imported fruit juices will be carried out

by specifying a first stage (group) demand equation for the fruit juice groups and a

second stage (conditional) demand equation for individual country-specific products.

Since the system of the first and second stage demand systems can be estimated

simultaneously, it is possible to show how a change in trade policy applied to a product

group translates into an impact on the export of individual countries, and conversely how

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a change in trade policy applied to a product from a certain country is translated into an

impact on the total demand for imported fruit juices.

The study estimates four two-stage demand systems of fruit juices using the

relative price version of the Rotterdam model. These are

(1) Two-stage block independent Rotterdam model (2) Two-stage block-wise dependent Rotterdam model (3) Two-stage block independent uniform substitute-Rotterdam model (4) Two-stage block-wise dependent uniform substitute-Rotterdam model

Two-Stage Block Independent Rotterdam Model

First-stage (Group) demand. Following Theil (1980a) the first stage or group

demand equation of the block independent Rotterdam model can be given by

(1) ( ) ( ) ⎟⎟⎠

⎞⎜⎜⎝

⎛Θ+Θ= '

'

logloglogPP

dQdQdW ggggg φ ,

where ∑∈

=gSi

ig wW is the average expenditure share of group g ; ∑∈

=ΘgSi

ig θ is the

marginal expenditure share of group g; ( ) ( )iSi g

ig qd

Ww

Qdg

loglog ∑∈

= ; is the group Divisia

volume index; φ is the income flexibility of the marginal utility of income,

( ) ( )iSi g

ig pdPd

g

loglog ' ∑∈ Θ

is the Frisch price index of group g ;

( ) ( )∑=

=G

ggg QdWQd

1loglog is the overall Divisia volume index of all groups in the

system; ( ) ( ) ( )j

N

jj

G

ggg pdPdPd loglog'log

11

' ∑∑==

=Θ= θ is the overall Frisch price index.

Second-stage demand. Continuing to follow Theil (1980a), the second stage

demand equation can be given by.

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(2) ( ) ( ) ∑ ∈ ⎟⎟⎠

⎞⎜⎜⎝

⎛+=

gSjg

jijggiii P

pdvQdWqdw '

' logloglog θ ,

where gii Θ=θθ ' is the marginal share of good i within its group; ijν is the relative

price coefficients. The share 'iθ answers the question that if the consumer’s income

increases by one dollar, resulting in an additional amount of gΘ dollars spent on gS , what

is the proportion of this additional amount that is allocated to good i ?

The first stage function is related to the second stage function through the quantity

demanded of the product group term ( )gg QdW log which is found in both stage functions.

It is assumed that this term found in the second stage demand equation is exogenously

determined.

Two-stage Block-wise Dependent Rotterdam Model

Like the case with block independence, we can apply the two-stage utility

maximization procedure in a block-wise dependence framework and estimate as a system

of first and second-stage demand equations.

First-stage demand. Following Theil (1980a), the first stage demand equation of

the block-wise dependent Rotterdam model can be given as

(3) ( ) ( ) ∑=

⎟⎟⎠

⎞⎜⎜⎝

⎛+Θ=

G

h

hghgggg P

PdVQdQdW

1'

'

logloglog

where ghV is the group relative price coefficients defined as. ∑∑∈ ∈

=gi hj

ijghV ν .

Second-stage demand. The second stage demand equation of the block-wise

dependent Rotterdam model is the same as that of the block independent Rotterdam

model. So, we can reproduce equation (2) here.

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(4) ( ) ( ) ∑ ∈ ⎟⎟⎠

⎞⎜⎜⎝

⎛+=

gSjg

jijggiii P

pdvQdWqdw '

' logloglog θ .

Two-stage Block Independent Uniform Substitute-Rotterdam Model

First stage demand. Since the uniform substitute hypothesis is imposed on a set

of goods within the same group, the first stage block independent uniform substitute-

Rotterdam model is the same as that of the first-stage equation of the block independent

Rotterdam demand model. Thus, we reproduce it here as it is.

(5) ( ) ( ) ⎟⎟⎠

⎞⎜⎜⎝

⎛Θ+Θ= '

'

logloglogPP

dQdQdW ggggg φ .

Second stage demand. Following Theil (1980a), the second-stage equation of

the block independent uniform substitute- Rotterdam model can be given as

(6) ( ) ( ) ⎟⎟⎠

⎞⎜⎜⎝

Θ−

Θ+= '

'' log

1loglog

g

i

g

igggiii P

pd

kQdWqdw

θφθ .

Two-stage Block-wise dependent Uniform Substitute-Rotterdam Model

Since the uniform substitute hypothesis is imposed on a set of goods within the

same group, the first stage equation of the block-wise dependent uniform substitute-

Rotterdam model is the same as that of the block-wise dependent Rotterdam model. Thus,

we reproduce equation (3) here as it is.

(7) ( ) ( ) ∑=

⎟⎟⎠

⎞⎜⎜⎝

⎛+Θ=

G

h

hghgggg P

PdVQdQdW

1'

'

logloglog .

Following Seale (2003) the second-stage equation of the block-wise dependent

uniform substitute-Rotterdam model can be given as

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(8) ( ) ( ) ⎟⎟⎠

⎞⎜⎜⎝

Θ−

Θ+= '

'' log

1loglog

g

i

g

iggggiii P

pd

kQdWqdw

θφθ .

If two-stage utility maximization is appropriate, then the two-stage demand

system and the unconditional demand systems should yield the same results. Edgerton

(1997) derived the formulae which convert the calculated two-stage demand parameters

to corresponding unconditional demand elasticities. Hence, the total expenditure

elasticity of the thi good within commodity group A is given by

(9) ( ) ( )AiAi EEE =

where ( )iAE is the second-stage elasticity of the thi good in group A and ( )AE is the first-

stage (group) expenditure elasticity for the thA group.

For two goods, i and j , belonging to commodity groups A and B , Edgerton

(1997) gives the total price elasticities for goods i and j as

(10) ( ) ( ) ( ) ( )( )( )BAABjBiAijAABij ewEee ++= δδ

where δ is the Kronecker’s delta equal to one when BA = and zero otherwise; ( )ijAe is

the second-stage cross price elasticity between goods i and j within group A and

( ) jBw the budget share of the thj good within group B .

Empirical Models of a Two-stage Demand System

Since the differential approach to consumption theory discussed in the previous

section does not postulate constancy for the coefficients of its demand equations, we

can’t talk about empirical estimation. In this section, we postulate that the coefficients

are constant and discuss the ways in which the theoretical models in the previous section

are parameterized so that they can be applied to statistical data. Since the nature of data

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171

forces us to work with finite rather than infinitesimal changes, we replace the

infinitesimal changes of the theoretical models presented in the previous section by finite

changes. Finally, estimation procedures are presented for the different versions of the

Rotterdam model.

Two-Stage Block Independent Rotterdam Model

The system of first-stage (group) and second-stage (second-stage) demand

equations for the block independent Rotterdam demand model can be given by

(11)

⎪⎪

⎪⎪

+⎟⎟⎠

⎞⎜⎜⎝

⎛+=

+⎟⎟⎠

⎞⎜⎜⎝

⎛Θ+Θ=

∑∈

ig

j

Sjijggiii

gg

gggg

dPdp

vdQWdqw

dPdP

dQdQW

g

εθ

εφ

''

'

'.

where ( )

212, −+

= tggtgt

WWW is the average budget share of group g ;

6611 ... dQWdQWdQ ++= ; jSj

jg dpdPg

∑∈

= '' θ ; '6

1' g

gg dPdP ∑

=

Θ= ; gε is a group demand

disturbance equal to the sum of iε over gSi∈ .

Since the si'ε have multinomial distribution with zero means, so have the group

demand disturbances. If the error terms of the second-stage demand equation

disturbances are correlated with the group demand equation disturbances were correlated,

the consumer can no longer separate their allocation problem into two stages (Theil,

1980b). Also, a non-zero correlation of the Divisia volume index gdQ and the

disturbance of the second-stage equation iε imply that the volume index is not a

predetermined variable in the second-stage demand systems.

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172

The first-stage or group demand function can be estimated after deleting one of

the six group demand equations as

(12)

( )( )( )( )( )

''''

'

55555

44444

33333

22222

11111

⎪⎪⎪

⎪⎪⎪

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

dPdPdQdQWdPdPdQdQWdPdPdQdQWdPdPdQdQW

dPdPdQdQW

φφ

φφφ

The second stage requires some manipulation to put it into an estimable form. In

order to estimate the second equation of equation (12) one of the three second-stage

demand equations is deleted from each of the second-stage demand systems. Using the

constraint iSj

ijg

v φθ=∑∈

, we write the own price coefficient iiv in terms of the other price

coefficients as ∑≠

−=ij

ijiii vv φθ so that the price term of equation (12) becomes

(13) ( ) ( )∑∑∈≠∈≠

−+−⎟⎟⎠

⎞⎜⎜⎝

⎛−=

gg Sijgjijgi

Sijiji dPdpvdPdpv '''φθ

( ) ( )∑∈≠

−+−=gSij

ijijgii dpdpvdPdp 'φθ

Now, using the constraint ∑≠

−=nk

kn θθ 1' we obtain

(14) ( ) ( )∑∑∈≠=

−+⎟⎠

⎞⎜⎝

⎛−−−=

gSijijij

n

knkknii dpdpvdpdpdpdp

1

'' θφθ .

Combining equation (13) and equation (14) yields

(15) ( ) ( ) iij

ijijiiiiii dpdpvBdqdqw εθφθθ +−++= ∑≠

''

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173

where ( ) ( )⎟⎠

⎞⎜⎝

⎛−−−= ∑

=

n

knkiniii dpdpdpdpB

1

''' θθθ .

The estimable system of equations for the second-stage block independent

Rotterdam model can thus be given in equation (16) as

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

2321

1312

2312211'222

1312111'

111

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

5654

4645

56455221555

4645422'444

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

8987

7978

89788331888

7978733'777

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

11121110

10121011

1112101111441111111

101210111044'

101010

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

14151413

13151314

1415131414551141414

131513141355'

131313

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

17181716

16181617

171816171766'

171717

161816171666'

161616

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

Estimating equation (12) and equation (16) in one system will yield the parameter

estimates of the group demand function and second-stage demand functions. The error

terms of the second-stage and group demand functions are assumed to be uncorrelated,

and that the group Divisia volume index is predetermined.

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174

Two-Stage Block-wise Dependent Rotterdam Model

The system of group and second-stage demand equations of the block-wise

dependent Rotterdam demand model can be given by

(17)

⎪⎪

⎪⎪

+⎟⎟⎠

⎞⎜⎜⎝

⎛+=

+⎟⎟⎠

⎞⎜⎜⎝

⎛+Θ=

=

ig

j

Sjijggiii

gh

hghgggg

edPdp

vdQWdqw

dPdP

VdQdQW

g

''

6

1

'

'

θ

ξ

.

The estimation procedure of the block wise dependent Rotterdam model is similar

to that of the second-stage block independent Rotterdam model presented earlier. In

order to estimate the group demand equation (17) one of the six demand equations would

be deleted. Using the constraint ggh

ghV Θ=∑=

φ1

, we write the own price coefficient ggV in

terms of the other price coefficients as ∑≠

−Θ=6

ghghgggg VV φ and substitute it in equation

(17) so that the price term of equation (14) becomes

(18) ( ) ( )dPdPVdPdPV hgh

ghggh

ghgg −+−⎟⎟⎠

⎞⎜⎜⎝

⎛−Θ= ∑∑

≠≠

'6

'6

( ) ( )''6

ghgh

ghg dPdPVA −+Θ= ∑≠

φ

Now combining the first-stage of equation (17) and equation (18), we obtain

(19) ( ) ( ) ggh

ghijgggii dPdPVAdQdqw εφ +−+Θ+Θ= ∑≠

''

where ( ) ( )⎟⎠

⎞⎜⎝

⎛−Θ−−Θ=Θ ∑

=

6

1

'

knkkmhggg dPdPdPdPA .

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The estimable systems of the first–stage (equation 20) for the block-wise

dependent Rotterdam demand model are given by

(20)

( ) ( ) ( ) ( )( )

( ) ( ) ( ) ( )( )

( ) ( ) ( ) ( )( )

( ) ( ) ( ) ( )( )

( ) ( ) ( ) ( )( )⎪

⎪⎪⎪⎪⎪⎪

⎪⎪⎪⎪⎪⎪⎪

−+−+−+−+−+Θ+Θ=

−+−+−+−+−+Θ+Θ=

−+−+−+−+−+Θ+Θ=

−+−+−+−+−+Θ+Θ=

−+−+−+−+−+Θ+Θ=

56565445

5335522551155555

46464545

4334422441144444

36363535

3434322331133333

26262525

2424232321122222

16161515

1414131312121111

()

()

()

()

()

dPdPVdPdPVdPdPVdPdPVdPdPVAdQdQW

dPdPVdPdPVdPdPVdPdPVdPdPVAdQdQW

dPdPVdPdPVdPdPVdPdPVdPdPVAdQdQW

dPdPVdPdPVdPdPVdPdPVdPdPVAdQdQW

dPdPVdPdPVdPdPVdPdPVdPdPVAdQdQW

φ

φ

φ

φ

φ

The estimable systems of the second-stage demand equations (equation 21) for

the relative price version of the Rotterdam model under block-wise dependence are given

by

(21)

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

2321

1312

2312211'222

1312111'

111

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

5654

4645

56455221555

4645422'444

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

8987

7978

89788331888

7978733'777

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

11121110

10121011

1112101111441111111

101210111044'

101010

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

14151413

13151314

1415131414551141414

131513141355'

131313

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

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176

( ) ( ) ( )( ) ( ) ( )⎪⎩

⎪⎨⎧

−+−++=

−+−++=

17181716

16181617

171816171766'

171717

161816171666'

161616

dpdpvdpdpvBdQWdqw

dpdpvdpdpvBdQWdqw

θφθ

θφθ

Two-Stage Block independent Uniform Substitute-Rotterdam Model

The system of group and second-stage demand equations for uniform-substitute

block independent Rotterdam demand model can be given by

(22)

⎪⎪

⎪⎪

+⎟⎟⎠

⎞⎜⎜⎝

Θ−

Θ+=

+⎟⎟⎠

⎞⎜⎜⎝

⎛Θ+Θ=

ig

i

g

igggiii

gg

gggg

edPdp

kdQWdqw

dPdP

dQdQW

'

''

'

1

'

θφθ

εφ

.

The estimable systems of the first–stage (equation 23) and second-stage demand

equations (equation 24) for the block independent Rotterdam demand model can be given

by

( )( )( )( )( )

''''

'

)23(

55555

44444

33333

22222

11111

⎪⎪⎪

⎪⎪⎪

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

−Θ+Θ=

dPdPdQdQWdPdPdQdQWdPdPdQdQWdPdPdQdQW

dPdPdQdQW

φφ

φφφ

(24) ( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

3231321

3231311

'2

'1

'2

11

111

'222

'2

'1

'1

11

111

'111

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

6564651

6564641

'5

'4

'5

22

222

'555

'5

'4

'4

22

222

'444

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

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177

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

9897981

9897971

'8

'7

'8

33

333

'888

'8

'7

'7

33

333

'777

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1211121012111

1211121012101

'11

'10

'11

44

444

'111111

'11

'10

'10

44

444

'101010

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1514151315141

1514151315131

'14

'13

'14

55

555

'141414

'14

'13

'13

55

555

'131313

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1817181618171

1817181618161

'17

'16

'17

66

666

'171717

'17

'16

'16

66

666

'161616

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

Two-Stage Block-wise dependent uniform substitute-Rotterdam Model

The system of group and second-stage demand equations of the block-wise

dependent uniform substitute- Rotterdam demand model can be given by

(25)

⎪⎪

⎪⎪

+⎟⎟⎠

⎞⎜⎜⎝

Θ−

Θ+=

++Θ= ∑=

ig

i

g

iggggiii

gh

hghgggg

edPdp

kdQWdqw

dPdP

VdQdQW

1

''

6

1

'

1

'

θφθ

ξ

.

The estimable systems of the first–stage (equation 26) and second-stage demand

equations (equation 27) of the block-wise dependent uniform substitute- Rotterdam

model can be given by

(26)

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178

( ) ( ) ( ) ( )( ) ⎥

⎤⎢⎣

⎡−+−

+−+−+−+−Θ+Θ=

16161515

141413131212111111 ()

'dPdPVdPdPV

dPdPVdPdPVdPdPVdPdPdQdQW

φ

( ) ( ) ( ) ( )( ) ⎥

⎤⎢⎣

⎡−+−

+−+−+−+−Θ+Θ=

26262525

242423232112222222 ()

'dPdPVdPdPV

dPdPVdPdPVdPdPVdPdPdQdQW

φ

( ) ( ) ( ) ( )( ) ⎥

⎤⎢⎣

⎡−+−

+−+−+−+−Θ+Θ=

36363535

343432233113333333 ()

'dPdPVdPdPV

dPdPVdPdPVdPdPVdPdPdQdQW

φ

( ) ( ) ( ) ( )( ) ⎥

⎤⎢⎣

⎡−+−

+−+−+−+−Θ+Θ=

46464545

433442244114444444 ()

'dPdPVdPdPV

dPdPVdPdPVdPdPVdPdPdQdQW

φ

( ) ( ) ( ) ( )( ) ⎥

⎤⎢⎣

⎡−+−

+−+−+−+−Θ+Θ=

56565445

533552255115555555 ()

'dPdPVdPdPV

dPdPVdPdPVdPdPVdPdPdQdQW

φ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

3231321

3231311

'2

'1

'2

111

1111

'222

'2

'1

'1

111

1111

'111

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

6564651

6564641

'5

'4

'5

222

2222

'555

'5

'4

'4

222

2222

'444

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

9897981

9897971

'8

'7

'8

333

3333

'888

'8

'7

'7

333

3333

'777

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1211121012111

1211121012101

'11

'10

'11

444

4444

'111111

'11

'10

'10

444

4444

'101010

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1514151315141

1514151315131

'14

'13

'14

555

555

'141414

'14

'13

'13

555

5555

'131313

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

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179

( ) ( )( )

( ) ( )( )⎪⎪⎩

⎪⎪⎨

−−−−−Θ−

Θ+=

−−−−−Θ−

Θ+=

1817181618171

1817181618161

'17

'16

'17

66

666

'171717

'17

'16

'16

666

6666

'161616

dpdpdpdpdpdpk

dQWdqw

dpdpdpdpdpdpk

dQWdqw

θθθφθ

θθθφθ

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APPENDIX F PARAMETER ESTIAMTES OF FRUIT JUCIES IN A TWO-STAGE ROTTERDAM

MODEL

Table F-1 Marginal value shares of fruit juices in a two-stage block independent Rotterdam model

Products Estimates SE t-statistics P-value First-stage ( )gΘ

Orange .784658 .028024 27.9994 0.000 Grapefruit .032615 .006289 5.18583 0.000 Apple .124181 .019870 6.24952 0.000 Pineapple .013296 .002634 5.04708 0.000 Grape .020134 .007185 2.80217 0.005 Other citrus .025117 .004603 5.45600 0.000

Second-stage ( )'iθ

U.S. orange .035610 .011509 3.09418 0.002 Brazilian orange .950692 .013339 71.2725 0.000 ROW orange .013697 .006854 1.99844 0.046 U.S. grapefruit .911801 .039109 23.3142 0.000 Israelis grapefruit .072429 .034661 2.08966 0.037 ROW grapefruit .015770 .019992 .788809 0.430 U.S. apple .324157 .029096 11.1411 0.000 Chinese apple .297490 .023956 12.4181 0.000 ROW apple .378353 .033876 11.1686 0.000 Thai pineapple .345634 .025559 13.5231 0.000 Philippine p. apple .591278 .029544 20.0137 0.000 ROW pineapple .063088 .036658 1.72099 0.085 U.S. grape .436304 .036702 11.8879 0.000 Argentinean grape -.004066 .019330 -.210375 0.833 ROW grape .567762 .034258 16.5729 0.000 Israelis other citrus .284424 .029932 9.50221 0.000 Italian other citrus .356137 .025032 14.2275 0.000 ROW other citrus .359439 .030920 11.6249 0.000 φ -1.81427 .274134 -6.61821 0.000

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Table F-2 Relative price coefficients of fruit juices in a two-stage block independent Rotterdam model

Products Estimates SE t-statistics P-value First-stage ( )ggV

Orange -1.42358 .247270 -5.75721 0.000 Grapefruit -.059172 .011022 -5.36847 0.000 Apple -.225298 .039028 -5.77275 0.000 Pineapple -.024123 .004467 -5.39940 0.000 Grape -.036528 .012941 -2.82264 0.005 Other citrus -.045569 .006885 -6.61821 0.000

Second-stage ( )ijν

U.S. orange -.114667 .021029 -5.45290 0.000 U.S. orange/Brazilian orange .044702 .030979 1.44298 0.149 U.S. orange/ROW orange .005357 .006837 .783593 0.433 Brazilian orange -1.77649 .269315 -6.59635 0.000 Brazilian orange/ROW orange .006975 .015121 .461312 0.645 ROW orange -.037184 .004877 -7.62350 0.000 U.S. grapefruit -1.52703 .268499 -5.68727 0.000 U.S. grapefruit/Israelis grapefruit -.107800 .055164 -1.95419 0.051 U.S. grapefruit/ROW grapefruit -.019429 .032544 -.596994 0.551 Israelis grapefruit -.024248 .009785 -2.47800 0.013 Israelis grapefruit/ROW grapefruit .000642 .003121 .205710 0.837 ROW grapefruit -.163230 .033177 -4.92004 0.000 U.S. apple -.190613 .043210 -4.41137 0.000 U.S. apple/Chinese apple -.163230 .033177 -4.92004 0.000 U.S. apple/ROW apple -.234266 .037809 -6.19601 0.000 Chinese apple -.181944 .037199 -4.89110 0.000 Chinese apple/ROW apple -.194555 .037917 -5.13107 0.000 ROW apple -.257614 .068542 -3.75849 0.000 Thai. pineapple -.223952 .046327 -4.83419 0.000 Thai. pineapple/Philippines pineapple -.363552 .062524 -5.81460 0.000 Thai. pineapple/ROW pineapple -.039571 .022792 -1.73620 0.083 Philippines pineapple -.644166 .109387 -5.88887 0.000 Philippines pineapple/ROW apple -.065022 .038729 -1.67891 0.093 ROW pineapple -.009866 .008921 -1.10597 0.269 U.S. grape -.376426 .076567 -4.91628 0.000 U.S. grape/Argentinean grape .010298 .015761 .653395 0.514 U.S. grape/ROW grape -.425447 .071035 -5.98929 0.000 Argentinean grape -.008522 .003875 -2.19981 0.028 Argentinean grape/ROW grape .005604 .020168 .277910 0.781 ROW grape -.610234 .115943 -5.26324 0.000 Israelis citrus -.163454 .038524 -4.24295 0.000 Israelis citrus/Italian citrus -.175235 .034100 -5.13892 0.000 Israelis citrus/ROW citrus -.177333 .031369 -5.65313 0.000 Italian citrus -.244121 .048530 -5.03027 0.000 Italian citrus/ROW citrus -.226773 .039828 -5.69380 0.000 ROW citrus -.248015 .052568 -4.71796 0.000

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Table F-3 Marginal value shares of fruit juices in a two-stage block independent uniform-substitute-Rotterdam model

Product estimates SE t-statistics p-value First-stage ( )gΘ

Orange .779670 .028880 26.9966 0.000 Grapefruit .033851 .006573 5.14986 0.000 Apple .125694 .020189 6.22585 0.000 Pineapple .013412 .002554 5.24986 0.000 Grape .021455 .007565 2.83594 0.005 Other citrus .025919 .004640 5.58519 0.000

Second-stage ( )'iθ

U.S. orange .034893 .010019 3.48271 0.000 Brazilian orange .953467 .013316 71.6023 0.000 ROW orange .011640 .003894 2.98891 0.003 U.S. grapefruit .851736 .036264 23.4872 0.000 Israelis grapefruit .092200 .025224 3.65530 0.000 ROW grapefruit .056065 .015162 3.69775 0.000 U.S. apple .283858 .027503 10.3212 0.000 Chinese apple .305403 .022680 13.4660 0.000 ROW apple .410739 .031858 12.8929 0.000 Thai pineapple .312187 .024819 12.5785 0.000 Philippine p. apple .610394 .026926 22.6695 0.000 ROW pineapple .077419 .031026 2.49529 0.013 U.S. grape .432947 .035615 12.1564 0.000 Argentinean grape .071831 .018053 3.97889 0.000 ROW grape .495222 .033521 14.7735 0.000 Israelis other citrus .337320 .027963 12.0630 0.000 Italian other citrus .339260 .024568 13.8088 0.000 ROW other citrus .323420 .027410 11.7992 0.000 φ -1.78992 .268601 -6.66385 0.000 K1 .733602 .182670 4.01601 0.000 K2 19.5402 6.19318 3.15512 0.002 K3 -18.1022 14.9335 -1.21219 0.225 K4 26.6874 14.1197 1.89009 0.059 K5 31.4253 16.4634 1.90880 0.056 K6 9.80751 6.01929 1.62935 0.103

.

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Table F-4. Marginal value shares of fruit juices in a two-stage block-wise dependent Rotterdam model

Product estimates SE t-statistics P-value First-stage ( )gΘ

Orange .751464 .028163 26.6830 0.000 Grapefruit .037536 .007504 5.00159 0.000 Apple .168712 .020470 8.24180 0.000 Pineapple .002608 .003264 .798972 0.424 Grape .021447 .008919 2.40436 0.016 Other citrus .018233 .005562 3.27800 0.001

Second-stage ( )'iθ

U.S. orange .045940 .011898 3.86129 0.000 Brazilian orange .948666 .013595 69.7803 0.000 ROW orange .005393 .006911 .780370 0.435 U.S. grapefruit .970290 .037857 25.6301 0.000 Israelis grapefruit -.053392 .033523 -1.59268 0.111 ROW grapefruit .083102 .019281 4.30995 0.000 U.S. apple .309579 .028504 10.8608 0.000 Chinese apple .293365 .023683 12.3870 0.000 ROW apple .397056 .033429 11.8774 0.000 Thai pineapple .371217 .024475 15.1671 0.000 Philippine p. apple .578753 .028411 20.3710 0.000 ROW pineapple .050030 .034488 1.45064 0.147 U.S. grape .363085 .036141 10.0462 0.000 Argentinean grape .028087 .018890 1.48685 0.137 ROW grape .608828 .033910 17.9541 0.000 Israelis other citrus .290771 .028499 10.2027 0.000 Italian other citrus .345494 .024718 13.9772 0.000 ROW other citrus .363735 .029818 12.1985 0.000

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Table F-5. Relative price coefficients of fruit juices in a two-stage block-wise dependent Rotterdam model

Product estimates SE t-statistics P-value First-stage ( )ghV

Orange -1.08115 .092591 -11.6766 0.000 Orange/grapefruit -.017084 .017447 -.979229 0.327 Orange/apple -.225097 .045249 -4.97466 0.000 Orange/pineapple .013484 .008623 1.56358 0.118 Orange/grape -.018079 .022379 -.807850 0.419 Orange/other citrus -.017143 .013417 -1.27770 0.201 Grapefruit -.033411 .012913 -2.58748 0.010 Grapefruit/apple .008405 .017001 .494383 0.621 Grapefruit/pineapple -.030916 .005324 -5.80600 0.000 Grapefruit/grape .015116 .011628 1.29997 0.194 Grapefruit/other citrus -.009295 .007211 -1.28886 0.197 apple -.122978 .045207 -2.72035 0.007 Apple/pineapple .029394 .008759 3.35558 0.001 Apple/grape -.011129 .021099 -.527482 0.598 Apple/other citrus .019422 .012870 1.50910 0.131 pineapple -.036891 .005172 -7.13208 0.000 Pineapple/grape .010691 .006959 1.53630 0.124 Pineapple/other citrus .009568 .004232 2.26061 0.024 grape -.062155 .021528 -2.88713 0.004 Grape/other citrus .027168 .009685 2.80498 0.005 Other citrus -.062355 .008608 -7.24365 0.000

Second-stage ( )ijν

U.S. orange/Brazilian orange .017866 .031392 .569128 0.569 U.S. orange/ROW orange .007783 .006843 1.13729 0.255 Brazilian orange/ROW orange .017496 .015275 1.14538 0.252 U.S. grapefruit/Israelis grapefruit .103170 .061379 1.68086 0.093 U.S. grapefruit/ROW grapefruit -.136896 .031218 -4.38522 0.000 Israelis grapefruit/ROW grapefruit .010289 .005612 1.83326 0.067 U.S. apple/Chinese apple -.151502 .017968 -8.43157 0.000 U.S. apple/ROW apple -.229964 .019423 -11.8395 0.000 Chinese apple/ROW apple -.195847 .021253 -9.21488 0.000 Thai. pineapple/Philippines pineapple -.377307 .028929 -13.0424 0.000 Thai. pineapple/ROW pineapple -.033435 .021830 -1.53162 0.126 Philippines pineapple/ROW apple -.050163 .033530 -1.49607 0.135 U.S. grape/Argentinean grape -.010914 .012270 -.889442 0.374 U.S. grape/ROW grape -.371457 .024538 -15.1378 0.000 Argentinean grape/ROW grape -.028606 .020595 -1.38900 0.165 Israelis citrus/Italian citrus -.171333 .017623 -9.72188 0.000 Israelis citrus/ROW citrus -.180312 .014563 -12.3816 0.000 Italian citrus/ROW citrus -.219075 .017856 -12.2687 0.000 ROW citrus

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Table F-6 Marginal value shares of fruit juices in a two-stage block-wise dependent uniform-substitute-Rotterdam model

Products Estimates SE t-statistics P-value First-stage ( )gΘ

Orange .756406 .027528 27.4781 0.000 Grapefruit .040781 .007866 5.18436 0.000 Apple .156724 .019876 7.88518 0.000 Pineapple .004118 .003230 1.27475 0.202 Grape .021782 .008928 2.43948 0.015 Other citrus .020188 .005502 3.66866 0.000

Second-stage ( )'iθ U.S. orange .037614 .010406 3.61459 0.000 Brazilian orange .950939 .013520 70.3377 0.000 ROW orange .011447 .003791 3.01952 0.003 U.S. grapefruit .887821 .034415 25.7974 0.000 Israelis grapefruit .065535 .022347 2.93255 0.003 ROW grapefruit .046644 .015161 3.07647 0.002 U.S. apple .251557 .027094 9.28458 0.000 Chinese apple .310132 .022592 13.7275 0.000 ROW apple .438311 .031785 13.7898 0.000 Thai pineapple .366144 .023983 15.2667 0.000 Philippine pineapple .588128 .026478 22.2123 0.000 ROW pineapple .045727 .030486 1.49996 0.134 U.S. grape .329439 .034654 9.50646 0.000 Argentinean grape .070893 .017576 4.03346 0.000 ROW grape .599668 .033227 18.0478 0.000 Israelis other citrus .339165 .026889 12.6135 0.000 Italian other citrus .322025 .024246 13.2814 0.000 ROW other citrus .338810 .026834 12.6262 0.000 K1 .656030 .211131 3.10722 0.002 K2 15.4812 5.81309 2.66316 0.008 K3 -17.1306 10.9864 -1.55925 0.119 K4 182.938 190.418 .960718 0.337 K5 30.5385 19.0871 1.59996 0.110 K6 19.5314 13.7109 1.42451 0.154

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Table F-7 Relative price coefficients of fruit juices in a two-stage block-wise dependent uniform-substitute-Rotterdam model

Products Estimates SE t-statistics P-value Orange -1.21855 .095938 -12.7014 0.000 Orange/grapefruit -.018566 .018860 -.984413 0.325 Orange/apple -.229599 .045051 -5.09648 0.000 Orange/pineapple .011628 .855837E-02 1.35863 0.174 Orange/grape -.021365 .023077 -.925846 0.355 Orange/other citrus -.020387 .013641 -1.49452 0.135 Grapefruit -.041094 .014669 -2.80141 0.005 Grapefruit/apple -.153681E-02 .018222 -.084339 0.933 Grapefruit/pineapple -.030683 .570167E-02 -5.38142 0.000 Grapefruit/grape .021011 .012734 1.65002 0.099 Grapefruit/other citrus -.983250E-02 .777688E-02 -1.26432 0.206 apple -.102394 .045164 -2.26717 0.023 Apple/pineapple .024435 .859537E-02 2.84279 0.004 Apple/grape -.020097 .021009 -.956610 0.339 Apple/other citrus .019055 .012798 1.48885 0.137 pineapple -.035858 .471975E-02 -7.59752 0.000 Pineapple/grape .011926 .696278E-02 1.71287 0.087 Pineapple/other citrus .010403 .425146E-02 2.44689 0.014 grape -.057979 .021841 -2.65464 0.008 Grape/other citrus .023401 .982678E-02 2.38131 0.017 Other citrus -.062588 .851760E-02 -7.34811 0.000

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BIOGRAPHICAL SKETCH

Shiferaw Tesfaye Feleke was born in Ethiopia on 13 July 1971. He joined the

Alemaya University of Agriculture in Ethiopia in 1988 and received a Bachelor of

Science degree in agricultural economics in 1992. He worked for the Awassa

Agricultural Research Center (Southern Ethiopia) for eight years before he joined the

Food and Resource Economics Department at the University of Florida in 2000 for

further education. He received the Master of Science degree in agricultural economics in

2002 and continued a PhD program in the same field in the same department and

received a PhD in 2006.