Global chocolate industry 2015

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Global Chocolate Industry 2015 BY ABHINAV KAUSHAL

Transcript of Global chocolate industry 2015

Page 1: Global chocolate industry 2015

Global Chocolate Industry 2015BYABHINAV KAUSHAL

Page 2: Global chocolate industry 2015

Objectives This project basically discuss about the global chocolate industry of the year 2015

Discussing about some players involve in this industry

Highlighting the people’s favorite and most popular choice of chocolate.

Discussing some international trends of this industry.

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Research Methodology• Most of the information collected in this project is from secondary sources which is the market

research report from Candy Industry and www.euromonitor.com. In this project maximum

information is collected through secondary source and there is a minimal use of primary data.

• Although I have use primary data source through surveys.

• Tools used: surveys made through Google forms.

• Sample survey: 100

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INTRODUCTION

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• Chocolate is one of the most popular foods of the world.• It has been traded internationally for centuries, mostly from the underdeveloped to the developed

world.• Consumption of chocolate specially Dark Chocolate is growing rapidly because of reported health

benefits.• Chocolate has amazing complexities and levels of flavor• The origin of chocolates can be traced back to the ancient Maya and Aztec civilizations in Central

America, who first enjoyed chocolate, a much prized spicy drink made from roasted cocoa beans.• Up until 1650s all chocolate recipes were based on plain chocolate. It was an English doctor, Sir Hans

Sloane, who – after travelling in South America- focused on cocoa and food values, bringing a milk chocolate recipe back to England. The original Cadbury Milk Chocolate was prepared to his recipe.

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The Chocolate Industry

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Major Chocolate ManufacturersCompany Net Sales 2015 (US$ millions)

Mars Inc. (USA) 18,400

Mondelēz International (USA) 16,691

Nestlé SA (Switzerland) 11,041

Ferrero Group (Luxembourg / Italy) 9,757

Meiji Co Ltd (Japan) 8,461

Hershey Co (USA) 7,422

Chocoladenfabriken Lindt & Sprüngli AG (Switzerland)

4,171

Arcor (Argentina) 3,000

Ezaki Glico Co Ltd (Japan) 2,611

Yildiz Holding (Turkey) 2,144

Source: Candy Industry, Jan 2016

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World Cocoa Production Where chocolate comes from(Percentage of World Cocoa Bean Production)

Ivory Coast 40-45%

Ghana 16%

Indonesia 15%

Brazil 6%

Nigeria 5%

Cameroon 5%

Ecuador 3%

Rest of the world 5-10%

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10%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

World Cocoa Production

Ivory Coast Ghana Indonesia Brazil Nigeria Cameroon Ecuador Rest of the World

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INTERNATIONAL TRENDS In Europe, the Food Information to Consumer Regulation is already leading to greater transparency in chocolate ingredient label. According to Lu Ann Williams, head of research at Innova Market Insights, “ We are now seeing consumers looking for more information on what’s in their product or sometimes what’s not in their product.”

A lots of products has been launched which are making cooking more convenient. Chocolate is capitalizing on the rise of home cooking which had been driving by the popularity of cooking programs and increasing health concerns.

Mars, Incorporated is proud to be the first global chocolate company to commit to fundamentally changing the way sustainable cocoa farming practices are advanced by aiming to certify its entire cocoa supply as being produced in a sustainable manner by 2020.

According to Cargill and Innova, more and more foods were now considered snacks that tried to tap in to a specific part of the day.

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belVita successfully moved biscuits into the breakfast category and has spared a rise in launches of sweet biscuits/cookies on a breakfast platform since 2009.

There has been a resurgence of real butter i.e. saturated butter. There has been an increase in usage of cocoa butter and saturated butter in production of chocolates. Mars Bars now claim that its products contain 100% pure cocoa butter.

Many mainstream products such as Cheerios have launched its products with a protein claim. The trend is most prevalence in dairy and cereals but is also true to chocolate confectionary.

There has been a tremendous increase in the trend for natural and healthier products. This is driving interest in products made with real fruit.

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The success of discount retailers has led to an influx of private label products launches. The share of private label product has grown in every continent since 2009. Private label chocolate confectionary products made up 22.1% of products, up from 14.9% in 2009.

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Indian Markets Indian chocolate industry is growing at the pace of 25% and is extremely fragmented with a range of products like jellies, lollipops, toffees and sugar candies.

As per Euromonitor study, Indian candy market is currently valued at around US $ 664 million with about 70% or US $ 461 million in sugar confectionary and the remaining 30% in chocolate confectionary.

Cadbury is the market leader with 72% market share.

Over 70 % of the consumption takes place in the urban markets

Margins in the chocolate industry range between 10 and 20 percent depending on the price point at which the product is placed.

In India, the chocolate wafer market is around 35% of the total chocolate market and has been growing at around 13%.

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Drivers and Challenges Drivers: Increase in disposable income

Chocolate gifting prevailing

Attractive pricing

Opportunity to expand due to low penetration

Innovation through brand and product variants

Demand from new segments

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Challenges: Rise in cocoa prices

High entry barriers

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Data AnalysisDATA COLLECTED BY SURVEY

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Frequency Of Consumption2%

7%

62%

12%

7%

12%

Brownies Candies Chocolate Bars Chocolate Cake Cookies Ice Cream

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Favorite form of Chocolate

Chocolate bars61%

chocolate cake12%

cookies7%

ice cream12%

candies 6%

brownies2%

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Type of Chocolate preferredChocolate with fillings

6%

Chocolate with nuts17%

Dark Chocolate31%

Just like Chocolate in any form18%

Milk Chocolate5%

White Chocolate6%

Others17%

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Buying Chocolates Online

No, I never intend to No, but I can consider it Yes, all the time Yes, but rarely

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Sugar free ChocolatesNo

10%

Yes90%

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Gifting chocolates

I don’t gift chocolates Very rarely Sometimes Quite frequently All the time

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Conclusion We can conclude from the data given in previous slides that the chocolate industry is huge consists of more than US $ 1000 million.

Most of the cocoa production take place in African countries like Ghana, Ivory Coast.

The new sustainable cocoa farming, adopted by Mars Inc. is setting new trends in the market, followed by most of the manufacturer.

It has been seen that most of the consumers are now demanding transparency in production

During the year 2015, there has been some new trends in chocolate industry. These are:1. Sustainable cocoa farming adopted by Mars Inc2. Transparency in production3. Use of natural ingredients4. Huge market share of Mars Inc.

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From the consumer point of view, if we can see, now a days consumers are preferring more chocolate bars over any other form of chocolate.

From the survey conducted, it has been found that some consumer buy chocolates online and majority of them prefer to buy chocolates from retailers.

It has been found that majority of the consumers hate sugar free chocolate and love dark chocolate.

Most of the consumers like domestic premium chocolate over imported premium chocolate.

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THANK YOU