GLOBAL BUSINESS STRATEGY IBN420 BAS International Business Program North Seattle College.
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Transcript of GLOBAL BUSINESS STRATEGY IBN420 BAS International Business Program North Seattle College.
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GLOBAL BUSINESS STRATEGYIBN420
BAS International Business Program
North Seattle College
![Page 2: GLOBAL BUSINESS STRATEGY IBN420 BAS International Business Program North Seattle College.](https://reader035.fdocuments.us/reader035/viewer/2022081908/56649e625503460f94b5e350/html5/thumbnails/2.jpg)
WHAT IS STRATEGY?
Origin of STRATEGY
Greek stratēgia generalship, from stratēgos
First Known Use: 1810
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WHAT IS STRATEGY?
Military origins 1 a (1) : the science and art of employing the
political, economic, psychological, and military forces of a nation or group of nations to afford the maximum support to adopted policies in peace or war (2) : the science and art of military command exercised to meet the enemy in combat under advantageous conditions
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WHAT IS STRATEGY?
Biology an adaptation or complex of adaptations (as of
behavior, metabolism, or structure) that serves or appears to serve an important function in achieving evolutionary success
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WHAT IS STRATEGY?
a : a careful plan or method : a clever stratagem b : the art of devising or employing plans or
stratagems toward a goal
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WHAT IS STATEGY?
: a careful plan or method for achieving a particular goal usually over a long period of time
: the skill of making or carrying out plans to achieve a goal
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WHAT IS STRATEGY?
Synonymsarrangement, blueprint, design, game, game plan, ground plan, master plan, program, project, road map, scheme, plan, system
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tac·ticnoun \ˈtak-tik\ : an action or method that is planned and used to achieve a particular goaltactics : the activity or skill of organizing and moving soldiers and equipment in a military battle
Examples of TACTICan effective tactic for solving crimesWe may need to change tactics.a specialist in naval tactics
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WHAT IS STRATEGY?
Choices What to do
What not to do
Priorities What to do first
What to do second Where to focus resources
Where not to focus resources
Trade-offs
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GLOBAL BUSINESS STRATEGY
What to do and not to do
Product Market Strategy
Competitive Strategy
Strategic Scope
Globalization Strategy