Global Branded generic market-PBM
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Transcript of Global Branded generic market-PBM
Branded Generics: A Gateway to Emerging Markets
Pintu Bhushan MitraPharmaceutical Marketing Professional
Dhaka, Bangladesh
Branded Generics
• A branded generic is a drug that is bioequivalent to the original product, but is now marketed under another company's brand name.
•Acetaminophen, or Paracetamol•Alprazolam•Amoxicillin•Asprin, or Acetylsalicylic Acid•Azithromycin•Diclofenac
Branded Drugs
Branded drugs are also called as the "Innovator drugs" and are at first available in the market as new chemical entities.
Difference Based On The Patent Protection
• Brand Drug : produced by a company which holds the patent for 20 years
• Branded generic : Market by the pharmaceutical companies only after the patent protection period expires, i.e. only after 20 years.
Difference In The Cost
Difference In The Color And Shape
• The Trademark laws from the brand name drug companies restricts the generic drug manufacturing companies to produce the similar looking drugs and thus they look different in the color and also in the shape.
Similarities Between Branded Drugs And The Generic Drugs
Like the branded drugs, the FDA or the Food and Drug Administration requires to have the same quality and must be tested before making available in the market
Generic Drugs & market
Classification of generics
In recent years, a new segment emerged—Specialty Generics
Generic (off patent)
Unbranded Generic
Branded Generic
Company Branded Generic
Authorized Generic
Specialty Generic
Differentiation of unbranded, branded, and company-branded generics.
Specialty Generics
• There are two categories of specialty generics:– New Therapeutic Entities (NTE)-also known as “super generics,
“value-added generics,” or “hybrid generics.”– Complex Generic
New Therapeutic Entities(NTEs)
• New Therapeutic Entities(NTEs) is based on known and approved chemical molecules which are reformulated, repurposed or re-engineered to be delivered in a new way to address specific, unmet patient needs.
Techniques to develop NTE
Complex Generics
• Complex generics are large and formulations or active ingredients used to treat chronic and life threatening diseases like cancer, Hepatitis C, and HIV.
Complex generics classification
Global Generics Market
Factors for rapid growth in the global generic pharmaceutical industry
• Governments’ and payers’ need to rein in rapidly increasing healthcare expenditures
• Growing middle class in emerging markets• Longer life expectancy• Large number of patent expiries for innovator drugs• Companies have been merging in the hopes to
reduce competition or acquiring R&D pipelines• Biosimilars Emerging
Opportunities within a changing Asian market
Generic drug industry’s value chain
ChallengesHeavy competition
Government-mandated price cuts
Patents Rights in Clusters or Divisions
Influencing the Medical Fraternity
Market Entry Strategies
• 1)Contract manufacturer• 2) Strategic Partner• 3) License IP• 4) Distribution Deal• 5) Joint Venture or invest in existing company• 6) Acquire control of existing company• 7) Set up NewCo– i) Manufacturing step– ii) Sales & Marketing
Thank you