Global blue Shopping Guide Amsterdam Launch0 - version 2
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Transcript of Global blue Shopping Guide Amsterdam Launch0 - version 2
Welcome in Amsterdam!
Time Out Magazine
Amsterdam Toerisme & Congres Bureau
Global Blue
New BrandTraveller TrendsNew Shopping Guide
Marja van Reijn – Regional Manager Benelux
27 April 2010
1987
Continent1998
Planet
1980
Town 1983
Country
2010Multi product
Multi customerMulti media
Today’s offer is global…
…but it’s a lot more than just refunds
We now offer
products and services
We’re fast becoming a consumer brand
And are using every medium available
With one central belief:
It pays to look further
With one central belief:
AMSTERDAM, THE NETHERLANDS
Population767,500
It pays to look further
With one central belief:
AMSTERDAM, THE NETHERLANDS
Population767,500
THE WORLD
Population6,794,600,000
It pays to look further
Why look further?
The opportunity has never been greater
US
Eurozone
Russia
Brazil
India
China0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
1990 2000 2009 2020
World: GDP per capita at Purchasing Power Parities
US$ 2000 prices
Source : Oxford Economics/Haver Analytics
The opportunity has never been greater
0.06
0.08
0.10
0.12
0.14
0.16
1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008
4.0
4.5
5.0
5.5
6.0
6.5
Number of trips
Real GDP per capita
Trips per heads
2000 US$ 000s
GDP versus Travel
Source: Oxford Economics
of luxury goods are purchased whilst travelling
“
”
The opportunity has never been greater
Bernard Arnault, President, LVMH
%
Yield from international customers shopping at high street retailers
The opportunity has never been greater
Global Blue, transactional data
Facts & Figures 2009
Tax Free Sales -5%
BRIC countries -6,9%
Amsterdam -10%
British Pound -14%Registered through Currency Choice
BRIC countries 44% of total sales in 2009…
Brazil : 2,5 million
Russia : 15 million
India : 1 million
China : 18 million
January – March 2010…
Tax Free Sales +9%
Russia+17%
Brazil + 69%
BRIC countries +7%
What do we expect till September?
Tax Free Sales +10%
British spending +12%
(Currency Choice)
What do we expect fromthe Russians…
Russian spending in 2010
+15%
Russians are changing…
• “Hungry for information on activities”
• Trend for “Short Breaks”
• More price sensitive
• More shopping abroad
• More online shopping
Other Russians facts…
• +3,5% growth of GDP in 2010
• 25-30% of total national income earned by 10% of population
• “Visa free acces” is good for travel
欢迎来到荷兰Welkom to the Netherlands!
一个购物天堂的国家Your “One-Stop Shopping” country
Chinese spending in 2010: + 13%
•
•
•
•
•
•
How do we connect with these travellers?
Mobile app -> I-Shop
THE OPPORTUNITYNavigate shoppers right toyour front door
Alert them to seasonal salesand the latest collections
Features on I-Shop…
Merchant Lookup
Maps Augmented Reality
Merchant details
Customised page Mini map
What’s Hot section…
Events Promotions
We connect even better…
SHOP Magazine
4.2M copies of SHOP across the world
25% average increase in sales for UK retailers who feature in SHOP
www.global-blue.com
40M unique visitors in the first year
Last word…
multi product
multi customer
multi media
maximising the power of our brandto maximise your foreign customer business
...the journey starts here
Thanks to our partners…
Thank you!