Global Ayurveda Market

8/13/2019 Global Ayurveda Market

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Global Ayurveda ScenarioIndex

Preamble:

1. Background and Rationale2. Indian Trends in Ayurveda Education

2.1. Ayurveda in pre Independence India

2.1.1. Government Reports

2.1.2. Government Acts

2.2. Ayurveda during Post Independent India

2.2.1. Government Reports


2.3. Reforms offered to Ayurveda development

2.3.1. Bhore Report, 1946

2.3.2. Chopra Report, 1948

2.3.3. Pandit Report, 1951

2 3 4 Dave Report 1956

Technoayurveda's


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2.4.2. AYUSH

2.4.2.1. Objectives:

3. Global Trends in Ayurveda

3.1. Indian Continent

3.1.1.Herbs

3.1.2. Ayurvedic Herbal Industry

3.2. World Scenario

3.2.1 Status of Ayurvedic Medicine in the U.S3.2.2. Organizations / Schools

3.2.2.1. AAPNA

3.2.2.2. California College of Ayurveda (CCA)

3.2.2.3. Ayurveda Courses

3.2.2.4. Ayurveda Schools around World

3.2.2.4. 1. AYURVEDIC SCHOOLS IN THE U.S.A.

4. Future Strategies of Ayurveda Medicine

4.1. Future Strategy for Medicinal Plants

4.2. Sculpting for a Global Market

4.3. Features of Present Global Demand for Ayurvedic Products

4.4. World Bank role in Ayurveda

4.5. Development of Medicinal Plant Sector


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Global Ayurveda Scenario

Report by Dr. K.S.R. Prasad

It is the tremendous experience of becoming conscious, which nature has lain upon mankind, and

which unites the most diverse cultures in a common task.

Preamble:

Ayurveda is a Medical Science developed from Indian heritage for the ailed people to

make healthy in natural way. The antiquity of this Medical science to carbon date is difficult, but

the references push its development is long ago even 100 million years i.e. when the Indian

continent is an Island. This prime science of the Medical Knowledge has taken different shapes

by ethnic practices and postulated the new theories by observation. The science of result oriented

Ayurveda spread not only in the Indian continent but also globally. History reveals that the major

portion of the over sea trade is with condiments and Herbs.

Today Ayurveda is institutionally trained by the governance of CCIM and AYUSH.

There are around 250 Ayurveda Institutions in India produce around 13000 Ayurveda graduates

every year. Out of this picture the major portion is occupied by the Maharastra and Karnataka

along with Kerala. The number of Institutions placed in these provinces covers 50% of the

graduates (approx. 8000) and the next major part is taken by Gujarat. The rest of India is looking


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made them to incline towards Ayurveda. The world can be divided in to two major areas as the

East and West. The eastern world accepts the Ayurveda long back and included it in to their

health promotion. Western world is more commercialized and seek the balance of their health

through alternative remedies and invites the Ayurveda as Alternative Medicine.

Ayurvedacharya, the present course, began in Jaipur under the name, Ayurveda Shastra,

in 1870. In 1906 the Maharaja of Mysore started the first official college (including Unani). After

ups and downs of policy reversals by various government committees following independence,

the Central Council for Indian Medicine (CCIM) was constituted by Act of Parliament in 1970.Minimum qualifications for admission to Ayurveda courses were fixed, as were the required

number of courses of study and practical training; [2].

2. Indian Trends in Ayurveda Education

2.1. Ayurveda in pre Independence India

The pre Independence state of Ayurveda is depicted through various Reports and acts

made by the Government. The rural population of India mostly dependent on Ayurveda and the

Family Physician system was prevalent.

2.1.1. Government Reports [3]

Prior to the Independence all the reports made are of individual to the state and consider the

indigenous system as one [4]. The recorded reports of the state are -


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Legal provisions regarding health matters preceding Indian independence are to be found

scattered dealing with diverse subjects. Some examples include [5]:

1825 The Quarantine Act 1859 The Indian Merchants Shipping Act 1860 The Indian Penal Code 1880 The Vaccination Act

1886 The Medical Act 1890 The Indian Railways Act 1896 The Births, Deaths and Marriages Registration Act 1897 The Epidemic Diseases Act 1898 The Code of Criminal Procedure 1899 The Glanders and Farcy Act 1911 The Indian Factories Act 1917 The Indian Steam Vessels Act 1922 The Indian Red Cross Act 1923 The Indian Mines Act 1924 The Cantonments Act

1933 The Indian Medicine Council Act


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1948 The Report of the Committee on Indigenous Systems of Medicine

(The Chopra Report).

1951 Report of the Committee Appointed by the Government of Indiato Advise

Them on the Steps to be taken to establish a Research Centre in the Indigenous Systems

of Medicine and Other Cognate Matters (The Pandit Committee Report).

1956 Interim Report of the Committee Appointed by the Government of India to

Study and Report on the Question of Establishing Uniform Standards in Respect

of Education & Practice of Vaidyas, Hakims and Homoeopaths (The Dave Report). 1959 Report of the Committee to Assess and Evaluate the Present Status of

Ayurvedic System of Medicine (The Udupa Commit-tee Report).

1963 Report of the Shuddha Ayurvedic Education Committee (The Vyas Committee

Report).

1981 Health for All: an Alternative Strategy (The Ramalingaswami Report)


Efforts to regulate teaching, practice, and research speci cally in indigenous

medicine continued after Independence with many more government acts, such as: [7]

1956 The Madras Registration of Practitioners of Integrated MedicineAct

1961 The Mysore Homoeopathic Practitioners Act, and1962 Th M A di d U i P i i R i i A


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3. To maintain the Central Register of Indian Medicine and revise the Register from time

to time, and

4. to Prescribe standards of professional conduct, etiquette and code of ethics to be

observed by the practitioners. The Act included the following important schedules

which are frequently referred to in later legislation and documentation, and which are

regularly updated (at least 60 times between 1970 and 2002): [10]

The Second Schedule:

Recognized medical qualifications in Indian medicine [Ayurveda, Siddha,

Unani] granted by Universities, Boards or other medical institutions in India. [11]

The Third Schedule:

qualifications granted by certain medical institutions before 15th August, 1947

in areas which comprised within India as defined in the Government of India Act,

1935. [12]

The Fourth Schedule: Qualifications granted by Medical Institutions in Countries with which there

is a scheme of reciprocity [Only Sri Lanka] [13].

2.3. Reforms offered to Ayurveda development

Out of above said reports, the important are - The Bhore Report, 1946, Chopra

Report 1948 Pandit Report 1951 Mudaliar Report 1962 and Ramalinga swami Report


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He added further, the undoubted part that these systems have played in the long

distant past in influencing the development of medicine and surgery in other countries of

the world has naturally engendered a feeling of patriotic pride in the place they will

always occupy in any world history of the rise and development of medicine. He

continued as The indigenous medical systems are associated with illiterate masses,

over which they have a hold. The pejorative use of language here already

di sc lo se s th e Reports presuppositions: The knowledge of Materia Medica

accumulated in the indigenous medical traditions, so highly valued in todaysworld of bio-piracy and patent protection, is reduced to a mere claim by un specified

persons that this knowledge may be only of some value. Indigenous medicine is

projected in to the historic all past of global medicine, where no doubt the

authors of the Report felt it rightly belonged. Indigenous medicine is also associated

with patriotic pride, and this, rather than any intrinsic medical merit, is given to account

for the value which some, perhaps otherwise intelligent people, find in these systems.

2.3.2. Chopra Report, 1948

Sir Ram Nath Chopra (18821973) was a distinguished Indian pharmacologist

[16]. The Chopra Report consisted of the following chapters:

1: Introductory. The history and development of Ayurveda and Unani or Arabian

systems of medicinetheir past achievementsthe cause of decline and their


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12: Administration and finance

13: Summary of the recommendations

14: Conclusions.

The Reports apparent aim is to give indigenous medical systems a proper

place in Indias health care structure. However, this aim is undermined in an

insidious way in Chapter 6. This chapter argues that a careful study of Ayurvedic

principles, for example, will show that the various humours and other traditional and

non-allopathic parts of the body will eventually be found to coincide with modernmedical categories as revealed by science. Thus, the Reports aim is not to integrate

traditional and modern sciences, but rather for modern medicine to absorb

traditional medicine by re-interpreting its principle categories. Ultimately, all traditional

practices and explanations will be subsumed by scientific medical ones. Never the less,

chapters 10 and 11 of the Report do emphasize the importance if investigating Indias

Flora and fauna for medical uses. Again, this shows the Reports orientation towardstraditional medicine as a source of potential therapies that can be absorbed and taken over

by modern medicine.

2.3.3. Pandit Report, 1951

The idea was that a common integrated syllabus for all medical colleges

would be rejected, but that research should be undertaken into the validity of indigenous


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medicine. It arrived at the conclusion that an integrated training was appropriate (Jaggi

2000: 3123).

2.3.6. The Mudaliar Report, 1962

They prepared by Dr. Arcot Lakshmana-swami Mudaliar and his

committee took the opposite approach, rejecting integrated medical education.

Instead, it recommend that systems of indigenous medicine should be taught and

practiced in a purely classical form, with due attention to language skills and access tooriginal sources (Jaggi 2000:31317,Shankar 1992: 146), Once fully trained, indigenous

physicians could be separately trained in MEM. The final practical effect wou ld be

the withering away of indigenous medical practice in the face of superior MEM,

which would absorb its best features, although this was not stated quite so baldly as

this [18].

2.3.7. Vyas Report, 1963

Vyas Report is prepared by Mohanlal P. Vyas, was the Minister for Health and

Labour, Ahmedabad, Gujarat along with Pandit Shiv Sharma who was educated

in medicine and Sanskrit by his father, the court physician to the Maharaja

of Patiala. When Mahatma Gandhi was dying, and his wife called for an Ayurvedic

physician, it was Pt. Sharma who was summoned. Committee draw up a


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2. A non-consumerist approach to life.

3. A devolved and distributed attitude to health service provision, and a

withdrawal of centralized state intervention.

4. The use of Yoga asan instrument for physical and mental health.

5. An emphasis on simple but effective things such as naturopathy, the use of

simple medicines and home-grown herbs for day-to-day illnesses, games and

sports that require little equipment, and similar practices that oppose a profit-

motivated capitalist civilization [that] treatise encourage consumerism

(Ramalingaswami 1981:96f.).

2.4. Governing Bodies of Ayurveda

There are various governing bodies in Ayurveda. The description of these are

here as under.

2.4.1. CENTRAL COUNCIL OF INDIAN MEDICINE The Central Council of Indian Medicine is the statutory body constituted under

the Indian Medicine Central Council Act, 1970 vide gazette notification extraordinary

part (ii) section 3(ii) dated 10.8.71. Since its establishment in 1971, the Central Council

has been framing on and implementing various regulations including the Curricula and

Syllabi in Indian Systems of Medicine viz. Ayurved, Siddha and Unani Tibb at Under-

graduate and Post-graduate level.


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respectively. The language barrier was hindering the path of success and popularity of

these systems inside and outside the country. The present Council came forward & took

steps to popularize the Indian System of Medicine and successfully completed the task of

translating the whole syllabus of three systems into English language which is an globally

accepted language, previous secretary AYUSH Mrs. Anita Das also advised the same.

This Challenging work completed with in very short period of six months.

2.4.1.3. Updating of syllabus:

The syllabus of Under-Graduate and Post Graduate courses of Ayurveda, Unani

and Siddha were not updated since long and the present Council updated the UG and PG

syllabus of all three systems, and this is applicable from this session in all over the

country.

2.4.1.4. Starting of new Post-graduate Diploma Course:

To provide specialized services of ISM systems and to enhance the benefits of

these ancient systems, the Council has designed new Ayurveda PG Diploma courses in16 subjects. The aim of introducing new PG Diploma courses in Ayurveda is to produce

specialists of Ayurveda who can practice Ayurveda more affidiantly and successfully,

these entire PG Diploma courses started from Decision It is very heartening that the new

Ayurveda PG Diploma courses have been implemented from this year. The provision of

PG diploma Course is already exists in Unani and in Siddha system is under process.


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To improve the actual assessment of teaching and practical training

facilities along with the teaching staff in conformity with the Minimum

Standards laid down by CCIM following action have been initiated.

a) Preparation of the data base of the teaching staff: The visitation report of

Ayurveda, Siddha and Unani were being examined thoroughly time to time, it

was observed that name of many teachers are exist in more than one college and

teachers have submitted false experience certificate.

A more challenging task which was accomplished by this Council was to

prepare a database of all ISM teachers. The aim of preparing the database was to

keep a record of all ISM teachers and to assess their eligibility. However, all

efforts were made and prima facie data base has been prepared by the office. The

data base of teaching staff alongwith their other details are being maintained in

the office of CCIM and being updated time to time to rule out the delicacy etc.

However, the database of teachers prepared by the Council became an importanttool to stop the malpractice of teachers of ISM and colleges. The present council

identified about 400 teachers who submitted the false teaching experience

certificates and around 1000 teachers were found to be in duplicacy. The Council

made them ineligible for teaching. The letters in this regard were issued to the

Concern College and teacher to clarify the matter. Action in this matter is under

progress and process of the issuance of I-card is under progress.


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d) Improvement of the functioning of the Hospital: By fixing the criteria of daily

average attendance of patient in OPD (100 per day) and bed occupancy

(minimum 40%) in IPD, the competent authority have taken keen interest to

improve the functioning of the hospital.

2.4.1.6. Revision of Regulations:

Present Council hold many meetings with all subject experts/eminent teachers of

three systems in order to make ISM system more practically. So the qualified ISM

doctors may become more skilled practitioners, researchers and scientists and can provide

the best services to the community.

2.4.1.7. Revision of Minimum Standards & Requirements

Revision of Minimum Standards & Requirements of Ayurveda, Unani and

Siddha colleges & hospital: Keeping in view of the requirements of all three IndianSystems of Medicine, minimum standards for Ayuveda, Unani and Siddha systems have

been reviewed as per requirement of present scenario with the consultation of department

of AYUSH and this mater is awaited for approval from GOI department of AYUSH

(Regulation of minimum standards and requirements is not notified till today since

inception of the council)

To maintain and update the Central Register of Indian Medicine as well as supply


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2.4.2. AYUSH

Department of Indian Systems of Medicine and Homoeopathy (ISM&H) was

created in March,1995 and re-named as Department of Ayurveda, Yoga & Naturopathy,

Unani, Siddha and Homoeopathy (AYUSH) in November, 2003 with a view to providing

focused attention to development of Education & Research in Ayurveda, Yoga &

Naturopathy, Unani, Siddha and Homoeopathy systems. The Department continued to lay

emphasis on upgradation of AYUSH educational standards, quality control and

standardization of drugs, improving the availability of medicinal plant material, research

and development and awareness generation about the efficacy of the systems

domestically and internationally.

2.4.2.1. Objectives:

To upgrade the educational standards in the Indian Systems of Medicines and

Homoeopathy colleges in the country.

To strengthen existing research institutions and ensure a time-bound research programme on identified diseases for which these systems have an effective

treatment.

To draw up schemes for promotion, cultivation and regeneration of medicinal

plants used in these systems. To evolve Pharmacopoeial standards for Indian Systems of Medicine and

Homoeopathy drugs.


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National Institute of Pharmaceutical Education and Research is important landmark in the

history of Ayurvedic drug industry.

3.1.2. Ayurvedic Herbal Industry [20]

Worldwide, alternative medicine is becoming popular and herbal medicine has

become one of the most common forms of alternative therapy. The international herbal

market is approximately $61 billion. Annual sales of herbal medicinal products (HMPs)

are approximately $3 billion in Germany and $1.5 billion in the US [21].

Annual turnover of Indian Ayurvedic industry is $ 0.8 billion (Rs 35,000 million)

[22]. The Indian market is growing at 15-20% per annum (Rs 7,000 million or $150

million). With world demand growing at 1% annually ($ 610 million), the size of export

market for medicinal plants appears bigger than the Indian domestic market.

The global regulatory agencies US FDA, European Community have made

guidelines for botanicals [22]. Recently, The Australian government has backed increased

regulation of the complementary health sector. These guidelines focus on documentationof the key issues - Quality, Efficacy, Safety, and Standardization. Some of these issues

will also be applicable to dietary supplements. The international regulatory authorities

would expect the data generated (pre-clinical, CMC and clinical) should meet the

standards of GxPs (Good Practices) good agricultural practices, good laboratory

practices (GLP), good clinical practices (GCP) and good manufacturing practices (GMP).

These guidelines will make licensing difficult for HMPs. Besides, the governments are


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Therapy to provide positive side effects

o Cough suppressants and constipation

Development Rationale for Enhancing Advantages of Medicinal plants (D R E A M)

Conversion of powder to tablet / capsule / liquid form Reduction in size of tablet or capsule Reduced frequency of dosing Improved solubility providing a liquid alternative for elderly and children Improved palatability Potential for parenteral formulation

3.2. World Scenario

3.2.1 Status of Ayurvedic Medicine in the U.SU.S. is a growing interest in what has recently been called complementary and

alternative medicine (CAM) [24]. This term marks a change in attitude regarding medical

practices that are outside the standard therapies. Alternative medicine was the

previously used term for all these practices that indicated a rejection of a modern medical

approach and adoption of something else. The majority of people who pursue Ayurvedic

medicine show an equal or even greater acceptance in such things as Western herbal


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Institute) and Iowa (College of Maharishi Ayur-Ved) that dont stimulate

national trends as does California.

o The Indian government is not involved in export of Ayurveda and few Indian

writers have made an effort to have their books published for an American

audience and distributed in the U.S. Few Ayurvedic practitioners have stepped

forward to intensively promote the medical system here, and it has been nearly

impossible, until very recently, to get Indian crude herbs or even finished

products.

o Still, the power of Ayurveda, in terms of the duration of its existence and the size

of the country (India) that relies on it, will inevitably lead to a greater influence

on America. The future direction of Ayurveda in the U.S. will depend very much

on whether or not there is an increased effort on the part of the community of

Ayurvedic doctors, professors, and researchers to determine and then meet the

requirements of the unique American situation.o Standardization of herbal materials is extremely difficult, and usually requires

development of non-traditional products that involve special extracts of

individual herbs rather than the complex preparations that have a long history of

use. These forces must be taken into account by proponents of Ayurvedic

medicine in the U.S.; otherwise, much effort could be wasted on very limited

results.


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and is approved by the Bureau for Private Postsecondary Education (BPPE) as prescribed

by the standards set forth in the Education Code.

3.2.2.3. Ayurveda Courses [27]

Ayurveda Courses offered by Indian Schools in India for the western students at Kerala,

Basic Ayurveda Learning Programme Basic Principles Of Ayurveda Introduction To Kerala Ayurveda

Ayurveda Therapy Introduction To Panchakarma Ayurvedic Beauty Concept Introduction To Ayurveda Products Introduction To Ayurvedic Diagnostic Methods Introduction To Ayurvedic Spa Designing

Diploma In International Spa Therapy

3.2.2.4. Ayurveda Schools around World

3.2.2.4. 1. AYURVEDIC SCHOOLS IN THE U.S.A.

Interest in Ayurveda in the United States began in the 1970's, largely as the result

of efforts by the Maharishi Mahesh Yogi organization of Transcendental Meditation.

d d h h d h


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Having no formal scope of practice defined through legislation, the practice of

Ayurveda is defined more by what cannot be done than by what can be legally practiced.

While the laws in each state vary, there are many commonalities to these laws that restrict

the practice of Ayurveda, the medical practice acts established in each state being the

most significant. The following is a list of actions that are generally considered illegal in

the United States for an India-trained Ayurvedic physician who come to the United States

on a work visa or through immigration may practice Ayurveda within the allowable

scope.

1- Ayurveda Practitioners cannot call themselves a Doctor, even if possessing a

doctorate degree from India or a PhD.

2- Practitioners may not diagnose medical disease. A practitioner of Ayurveda may

declare that a patient is suffering from a vitiation of pachaka pitta in the rasa

dhatu of the annavaha srota but may not declare that the patient is suffering from

hyperacidity or an ulcer, or the Sanskrit equivalents: Urdvarga Amlapitta andGrahani.

3- Practitioners cannot interfere with the prescriptions or recommendations made by

a licensed physician.

4- Practitioners cannot invade the body or perform any other procedure that

penetrates the skin or any orifice of the body. This places the practice of nasya

and basti in jeopardy [28].


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Laboratories (RRL) are also involved in the regional Medicinal and Aromatic Plant

(MAP) conservation and proper utilization through R&D. RRLThiruvananthapuram is

involved in search for bioactive/polymer compounds from natural resources and

development of new synthetic systems of technological interest; agro-processing of and

value addition to spices, coconut, oil palm, cassava, etc. In short, a separate Ayurveda,

Siddha and Unani Technical Advisory Board (ASUDTAB), an Ayurveda, Siddha and

Unani Drugs Consultative Committee (ASUDCC) Pharmacopoeial Laboratory of Indian

Medicine (PLIM) are some of the government initiatives. Pharmacopoeial Committees

have been constituted separately for ASU systems. It is the responsibility of these

Committees to lay down standards of quality, purity and strength of drugs and approve

drug formularies. So far, 326 monographs of Ayurveda drugs in 4 volumes, 45 of Unani

drugs, 916 of Homeopathic drugs have been published. Another 98 monographs on

Ayurveda drugs are in the pipeline.

Increasing beauty consciousness of consumers, a large chunk of Ayurvedicresearch papers regarding properties of Ayurvedic substances to enhance beauty and the

size and potential of Indian cosmetics industry of Rs.840 crores. Ayurvedic cosmetic

products to capture the beauty market like Kaveri fairness cream, Kaveri milk cream,

Pankajakasthuri dandruff oil etc.

4.3. Features of Present Global Demand for Ayurvedic Products

1. The pure classical traditions as followed by Arya Vaidya Sala Kottakkal (AVS), Arya


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Inadequacies with existing patent laws and protection of Ayurvedic

knowledge

There is a need for vertical integration in the industry and vertical clustering.

That may create growth and employment opportunities through linkage effects. The

private initiatives should be encouraged regarding standardization, documentation,

ideological mismatch and property rights problems, raw material depletion etc. Initiatives

and incentives for more expenditure in R&D in developing new drugs and extracts other

than clinical trials and standardization should be brought in as a new agenda and a

national legislation for property rights and grass root innovation should be formed.

Clearly there is a need to conduct trials which use not just simple, but these complex

herbal compounds. The interactions between the constituents in a compound may be

crucial to its modus operandi. There is an immediate need for trial promotion in the

compound drugs.

4.4. World Bank role in AyurvedaWorld Bank [32] group have several project to support the cultivation of

medicinal plants through various lending and non-lending initiatives, the World Bank is

assisting the countries of South Asia to address these needs. Some of these efforts are,

The Kerala Forestry Project, The Sri Lanka Medicinal Plants Project, Ritigala

Community Based Development and Environment Management Foundation, The India

Capacity Building for Food and Drugs Quality Control Project, etc. There is a need to


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5. Profitable private enterprises for processing, transporting, and marketing

must be developed.

6. Government institutions need to be strengthened to regulate these importantresources and, at the same time, foster their sustainable development and

conservation.

7. Future initiatives should also link the management and conservation of

medicinal plants (and other non-timber forest products) with the commercial

development of these resources. In this spirit, every new forestry project

should be designed to have a significant effect on the sustained use of non-

timber forest products. Management and conservation must be integrated

with programs in other sectors: in health, to foster better use of plant

materials; in education, to build awareness of the need for protection and

judicious development; and in agriculture, to strengthen farmer extension

methods for plant cultivation.8. The Bank's new lending instruments-learning and innovation loans and

adaptable program loans-are well suited to these efforts. They can allow for

project design flexibility to incorporate lessons learned, encourage

institutional reforms, and, where appropriate, foster pilot exercises to test

new approaches. With the commitment of governments, local communities,

and NGOs, coupled with international support, the medicinal plant resources


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6. India should prepare a website to provide all the required data in Ayurveda

such as GMP regulations, R & D findings, raw material standardization,

trade and market information and other things relevant for the global

community.

The rapidly expanding movement to minimise the impact of full implementation

of the European Union (EU) herb law, the Traditional Herbal Medicinal Products

Directive (THMPD), took another major step forward on Monday 28th March at a

symposium organised by the campaign group Save Herbal Medicine headed by Amarjeet

Bhamra. Following the broad expression of support from a wide cross-section of

European herbal interests last week , the ANH-Intl judicial review and other important

initiatives were widely backed by representatives of the UK Ayurveda community. Under

the fully operational THMPD, non-European medical traditions like Ayurveda will see

hundreds, even thousands, of perfectly safe and effective herbal products banned from

1st May 2011 because there is no place in the Directives regime for them they aresimply locked out. The THMPD regulates herbal products, and the UK is unique in the

EU in that the government has announced that it will regulate herbal practitioners through

the Health Professions Council (HPC) [33].

4.8. Trends in Ayurvedic Pharmacy Education

Ayurvedic Pharmacy (AP) is emerging as an independent science largely due to

global acceptance of Ayurveda Although Ayurvedic Pharmacy is not new subject but


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Octamund has taken the initiative to bridge the gap between traditional and modern

pharmaceutical sciences by introducing course in Phytopharmacy. The course gives due

attention to Ayurveda or other traditional medicinal systems with stress on modernaspects.

It is time to take essential steps for welfare for education in Ayurveda keeping in

mind the reorganization of traditional system of medicine by World Health Organization.

Traditional Chinese System (TCM) can act as role model for imparting quality education

in Ayurvedic Pharmaceutical Sciences. Pharmacy education in Western Herbal Medicine

or phytotherapy is highly developed curriculum and recently subjects like phyto-

pharmacotherapy and phyto-pharmacovigilance have been added to increase the viability

of the subject.

4.9. Reverse Pharmacology

Typical reductionist approach of modern science is being revisited over the

background of systems biology and holistic approaches of traditional practices.Scientifically validated and technologically standardized botanical products may be

explored on a fast track using innovative approaches like reverse pharmacology and

systems biology, which are based on traditional medicine knowledge. Traditional

medicine constitutes an evolutionary process as communities and individuals continue to

discover practices transforming techniques. Ayurvedic knowledge and experiential

database can provide new functional leads to reduce time money and toxicity - the three


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For 35 years, the syllabus was not translated into English. The responsible body

is the Central Council of Indian Medicine. The translation has been done and circulated

in 2011, so that teachers have been able to look into the syllabus. Today's worldencourages evidence-based teaching and practice, another important point, which was

practiced in Ayurveda from ages. But the work is going n to show the evidence in terms

of present day parameters. Teaching methods deliberately reduce factual knowledge;

replace didactic teaching with problem based learning directed by the students

themselves. Traditional classroom teaching is old fashioned; too detailed, producing

doctors with poor interpersonal skills. Rather we must improve doctors interpersonal

skills, so they can train students to be empathetic and relate better to patients and their

problems. Teaching should thus be hospital-oriented, and clinically oriented; then

students remember well. Didactic teaching, lectures and tutorials, is outdated spoon-

feeding, stifling creative thinking, keeping students inferior. Lectures are still necessary,

but should be effective.Here are points to improve lectures: Use concrete examples to illustrate abstract principles,

Give handouts of the lecture slides with space to write notes. Allow for pauses in delivery for students to write notes. Check for understanding by asking questions or by running mini quies.

Keep students attentive so they are able to understand


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teachers to draw the conclusion [37]. CCIM has issued a notification on 25 th April 2012

published in the Gazette to change the syllabus and the method of curriculum.

4.11. MOU for Globalization

The Department of AYUSH has stepped up its activities to achieve its mandate in

certain specific areas such as improvement of educational standards, strengthening of the

regulatory mechanism, protection of consumers interests, quality control, research and

for propagation of AYUSH on the international front. This was stated by Shri Anil

Kumar, Secretary, AYUSH in New Delhi today.

Department of AYUSH has taken a series of measures in the recent past to deal

with quality control issues of ASU and H drugs. These include notification of the shelf

life for the ASU (Ayurveda, Siddha and Unani) medicines, amendment in the labelling

and licensing provisions, imposing a legal ban on the misleading use of prefixes or

suffixes in ASU medicines, initiating action for setting up of a more effective centralregulatory mechanism etc.

Department is now increasingly engaging with other countries in a more

structured and concrete manner by entering into MoUs for cooperation in Traditional

Medicine as well as for setting up of Academic Chairs in educational institutions abroad.

Thus as compared to the previous years where only one MoU had been signed with China

in 2008 MoUs on Traditional Medicine have already been entered into with Malaysia


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research in many areas where traditional or Ayurvedic Medicines can offer better

cures/management than the other conventional systems of medicine. Priority

areas like HIV/AIDS, Diabetes, Bronchial Asthma etc. shall be taken up for jointfunding from international agencies [39].

The Ayurveda Foundation of South Africa (TAFSA) has signed a memorandum

of understanding (MoU) with the Shree Niramay Ayurveda Kendra (SNAK) and

Beyond Horizons Health And Social circle (BHHAS), both based in Pune and

International Ayurveda Association (India chapter) for promotion, learning,

development and practice of ayurveda medicine with special reference to

traditional healing systems of South Africa. As per the MoU, student training

programmes will be conducted according to the criteria, standards and

knowledge of ayurveda and traditional healing systems of South Africa [40].

Roy Padayachee, South African Minister of Communications and patron of the

Ayurveda Foundation of South Africa, is eager to adapt India's experience to hiscountry's circumstances [41].

5. Ayurveda software

Much software appears in the market to educate the common man. Few of the

software targeted the physician needs and make the databases and hospital management

software. The pioneer in this aspect is CDAC. They make software by name - AyuSoft is

a vision of converting classical Ayurvedic texts into comprehensive authentic intelligent


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6. Conclusion

History of Ayurveda in Japan went back to the 6th centuary, when Buddhism

brought Ayurveda as Buddhism medicine to Japan. On the other hand, Ayurveda couldnot gain full attention until 1970. In the 21st century, Ayurveda must be an essential

wisdom of life and medicine not only in Japan but also in all over the world [42]. As the

American acts and rules are strict and are specific about the rudiments of pesticides and

restricted herbs inclusion. Australia doesnt allow the oils and ghee, even though they are

under GMP. Governments do not allow the doctors to practice in their country and

honors them as health workers [43].

As far as his therapeutics is concerned, Galen mixed empirical testing of the

effects of medicines with speculation on their mode of action, namely the heating,

cooling, drying and moistening effects they might have on the body. These actions are

still integral to Eastern systems of natural medicine such as Ayurveda and Unani Tibb,

while in Western herbal medicine their prevalence diminished after the rise of amechanical philosophy in the later 17th century [44].

The Globe is vast to do commercialization of the Ayurveda in better way than

India. The inspired Indian Vaidyas migrate and mushroomed in the west with small

pockets of Panchakarma units. Ultimately we require a strong backup to globalize the

Ayurveda technically and scientifically. To fulfill those objectives we have to start -

Offering introductory courses for Foreign Nationals


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References

1] Animals in Ayurveda, Amruth February Vol 1, issue 13 , FRLHT, Bangalore, India # Wele, A. (2004). A Report

on Metals & Minerals, FRLHT, Bangalore, ** FRLHT Databases (2007)

2] Jayaprakash Narayan , Teaching reforms required for Ayurveda, J Ayurveda Integr Med. 2010 Apr-Jun; 1(2):

150157. doi: 10.4103/0975-9476.65075 , PMCID: PMC3151386,

http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3151386/

3] Wujastyk,D. (2008). The Evolution of Indian Government Policy on Ayur-veda in the Twentieth Century, chapter 3 in

Dagmar Wujastyk and Freder ickM.Smith(eds. ) ,Modern and Global Ayurveda: Plural ism and

P a r a d i g ms .New York: SUNY Press, pp.4376. ISBN: 9780791474907

4]http://univie.academia.edu/DominikWujastyk/Papers/484611/The_Evolution_of_Indian_Government_Policy_on_

Ayurveda_in_the_Twentieth_Century

5] The Acts up to 1924 are cited from Bhore 1946: Survey, 29.

6] The paragraph numbers () refer to discussions of these Reports byChopra 1948:2567.

7] The acts up to 1962 are cited fromStepan 1983: 302.

8] Government of India 1970.

9] Government of India 2002.

10] The First Schedule deals with bureaucratic matters concerning regional representation on the Council.

11] See http://www.ccimindia.org/1_10.htm


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21] De Smet PAGM Herbal Remedies N Engl J Med 2002 347: 2046-56

22] Department of Indian System of Medicine and Homeopathy Draft National Policy 2001

www.indianmedicine.nic.in 23] WHO Fact Sheet N134, Revised May 2003

24] Subhuti Dharmananda, AyurVijnana, Vol. 7, 2001

25] www.aapna.org

26] http://www.ayurvedacollege.com/

27] http://www.ayurdoctor.com/Courses.asp

28] Dr. Marc Halpern, Status & Development of Ayurveda in the United States,

http://www.ayurvedacollege.com/printpdf/articles/drhalpern/Status_Development_Ayurveda_USA

29] http://nccam.nih.gov/about

30] http://www.naturalhealers.com/find.shtml

31] M S Harilal, Sculpting for a Global Market: Indian Ayurvedic Manufacturing Sector in the Open

Regime Fifth Development Convention for South Indian ICSSR institutes at Dharwad, April 2006 fortheir comments on an earlier version of this article.

32] http://www.eplantscience.com/botanical_biotechnology_biology_chemistry/medicinal_plants/present_

and_future/market_scenario.php

33] UK Ayurveda community joins movement for THMPD reform, http://www.anh-europe.org/

34] Amritpal Singh and S.S Bhagel, Recent Trends in Ayurvedic Pharmacy Education in India,

Ethnobotanical Leaflets 12: 888 90


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41] http://ayushdarpan.blogspot.in/2011/10/india-establishing-ayurveda-chairs-at.html

42] Kazuo UEBABA, PRESENT STATUS AND PROSPECT OF AYURVEDAN IN JAPAN, Ancient

science of life, Vol: XX1(4) April / 2002 pages 218-22943] Ayurveda comes west Ancient Healing Art gathering Fresh Attention, Breakthoughs in Health, Vol

2 issue 4, pages 7-10

44] Graeme Tobyn. et.al, The Western Herbal Tradition, Churchill Livingstone, 2011, PP 6


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Annex-1Global Ayurveda ScenarioGlobal Ayurveda Schools

Schools in AustriaSchool of Ayurvedic Massage, Grazaffiliated with International Academy of Ayurveda www.massageschule.at Dr. Sebastian Mathew, Ayurveda-und Venen-Klinik, Klagenfurtwww.ayurvedaklinik.com

Schools in England/UKThe Manipal Ayurvedic University of Europe(a joint venture between The Manipal University and the Ayurvedic Company of GreatBritain)www.ayurvedagb.com

Schools in FranceEuropean Vedic Institute, affiliated with International Academy of Ayurvedawww.atreya.com

Tapovan, www.tapovan.fr

Schools in GermanyAyata Ayurveda, Karlsruhe/Waldbronn, www.ayata-ayurveda.de

Vedaconsulting Gmbh, Kleve, affiliated with International Academy of Ayurvedawww.vedaconsulting.de

S Ak d i M h d d


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Schools in Italy

Ayurvedic Point, www.ayurvedicpoint.it

SKA Ayurveda, Milano, affiliated with International Academy of Ayurvedawww.ska-ayu.org

Gitananda Ashram, Liguria

International Yoga and Ayurveda School, Milan, www.cysurya.milano.it

Schools in the NetherlandsAcademy of Ayurvedic Studies, Amsterdam, www.ayurvedicstudies.nl

Schools in PolandFoundation for Health, Poland, www.osrodecpomocyzwodoriu.com

Schools in SpainSchool of Ayurvedic Culture, Barcelona, affiliated with International Academy ofAyurveda, www.escueladeayurveda.com

Schools in SwedenSwedish/Nordic Ayur-veda School, [email protected] Institutet fr Hlsa och Andlig Utveckling., StockholmWeb: wwww.skand.org

Schools in SwitzerlandSussane Godli, Web: www.godli.ch

S h l i S th Af i


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Suddha Dharma Mandala, Sao Paolo, www.suddha.net

Schools in Argentina

International Yoga Federation, Argentina, www.fly.yoganet.org

Fundacion de Salud Ayurveda Prema, Buenos Aires UniversitySchools in Chile

Ayurvastu center - Vaidya Mauricio Leon, www.ayurvastu.com

United States of America Ayurveda Schools

Alaska

Alaska Kanyakumari Ayurveda School, 700 West 41st Ave. Suite 101, Anchorage,

Alaska 99503, Web site: www.kanyakumari.us , Email: [email protected], Tel: 414-

755-2858

California

Yoga and Ayurveda Program, Directed by Mas Vidal, Location: Dancing Shiva Yoga

& Ayurveda, 7466 Beverly Blvd, Los Angeles, Ca 90036, www.dancingshiva.com , 323

934 VEDA (8332)

American University of Complementary Medicine, Los Angeles, Offers 660 hour

certificate program, Master of Science and Ph.D. programs, Web site: www.aucm.org


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Ganesha Institute, Los Altos, Directed by Pratichi Mathur, www.healingmission.com

Tel: 650-961-8316 Toll free: 800-924-6815

Mount Madonna Institute College of Ayurveda, Watsonville, Dean: Cynthia Copple7 month (3-day weekend a month) diploma program, 2 year Ayurvedic Practitioner AA

degree, 2 1/2 year MA degree. internship program. 445 Summit Road, Watsonville CA

95076, Tel: 408-846-4060, Email: [email protected] , Web site:

www.MountMadonnaInstitute.org

Tulsi School of Ayurveda, Orange, Directed by Dr. Sneha Tilak, BAMS, Ayurvedic

basics, Yoga and meditation, offers conferences, and seminars, Tel: 714-279-8680

Email: [email protected] , Web site: www.tulsihealth.com

Colorado

Alandia Ayurveda Gurukula, Boulder, CO, Director, Alakananda Ma, MB, BS,

Boulder, CO, 1000 and 1500 hours Ayurveda, Tel: 303-786-7437, Web site:

www.alandiashram.org , Email: [email protected]

Ayurvedic Certification Course, Denver, CO, Director: Pat Hansen, M.A., Colorado

state certified, approved by the Ayurvedic Institute, N.M., [email protected]

Tel: 303-512-0819

Rocky Mountain Institute of Yoga & Ayurveda, Boulder, CO, Director: Sarasvati


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Illinois

Chicago Kanyakumari Ayurveda School, 30 Old Deerfield Rd. Suite 208, HighlandPark, IL. 60035, Web site: www.kanyakumari.us , Email: [email protected]

Tel: 414-755-2858

Massachusetts

Kripalu School of Ayurveda, Lenox, MA, Dean of Curriculum:Hilary J. Garivaltis,

D.Ay. Web site: www.kripalu.org Email: [email protected] Tel: 800-848-8702 X3

New Jersey

New Jersey Institute of Ayurveda, Director: William Courson, Chief Instructor : Dr.

Aparna Bapat, www.starseedyoga.com [email protected] Tel: (973) 783-1036,

X7

Ayurveda-Yoga Institute, Directors: Gandharva Sauls and Sarah Tomlinson, Chief

Ancient Ayurveda Instructor: Gandharva Sauls, Trainings and CD correspondence

www.ancient-ayurveda.com [email protected]

New York


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North Carolina

Blue Lotus Ayurveda Center, Asheville, NC , Director: Vishnu Dass, NTS, LMT.,

C.Ayu. www.bluelotusayurveda.com Tel: (828) 713-4266

Wise Earth School of Ayurveda, Candler, NC , Director: Swamini Mayatitananda

www.wisearth.org Tel: 828-258-9999

Pennsylvania

Ojas, LLC, Allentown, PA, Director: Dr.(Vaidya) Shekhar Annambhotla, B.A.M.S.,

M.D.(Ayurveda-India), YICC, RYT-500, CMT, Web site: www.ojas.us

Tel: 484-347-6110

Virginia

Dhanvantari Ayurveda Center, Portsmouth VA, Instructor/Facilitator: Vijaya

Stallings, M.A., Offers 500 hour Nationally Certified Ayurvedic Practitioner Training

Starts March 2006, Email: [email protected]

Tel: 510-282-5282, 757-867-6720, 831-402-9770

Washington


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Annex-2

Online Ayurveda schools

Canada

Canada - Alberta

Institute for Integrative Nutrition - Online Learning

Canada - British Columbia

Institute for Integrative Nutrition - Online Learning Kerala Ayurveda Academy, In-class training & E-Learning Programs - Training

Online or on-campus in CA and WA

Canada - Manitoba


Canada - New Brunswick Institute for Integrative Nutrition - Online Learning

Canada - Newfoundland


Canada - Northwest Territories


C d N S ti


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Florida

Institute for Integrative Nutrition - Online Learning Kerala Ayurveda Academy, In-class training & E-Learning Programs - Training

Online or on-campus in CA and WA

Georgia


Hawaii


Idaho


Illinois


Kerala Ayurveda Academy, In-class training & E-Learning Programs - TrainingOnline or on-campus in CA and WA

Indiana


Iowa

Maharishi University of Management - Fairfield


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North Dakota


Ohio Institute for Integrative Nutrition - Online Learning

Oklahoma


Oregon

Institute for Integrative Nutrition - Online Learning Kerala Ayurveda Academy, In-class training & E-Learning Programs - Portland

(class in Seattle and Online)

Pennsylvania


Rhode Island


South Carolina


South Dakota


Tennessee

f l


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Annex-3

Questioner to Teachers and Students to assess the Ayurveda Education

Kishor Patwardhan, Sangeeta Gehlot, Girish Singh, and H. C. S. Rathore, The AyurvedaEducation in India:HowWell Are the Graduates Exposed to Basic Clinical Skills? HindawiPublishing Corporation, Evidence-Based Complementary and Alternative Medicine, Volume2011, Article ID 197391, 6 pages, doi:10.1093/ecam/nep113

Global Ayurveda Scenario Annex-4


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Global Ayurveda Market

Documents

Transcript of Global Ayurveda Market