Global Alliance essential reads for public relations 2010

Global Alliance for Public Relations and Communication Management ● c/o USI Universtià della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano ● Switzerland phone +41 58 666 46 05 ● fax +41 58 666 47 39 e-mail [email protected] ● website www.globalallincepr.org

ESSENTIAL READS FOR PUBLIC RELATIONS PROFESSIONALS #1 Global Alliance for Public Relations and Communication Management Global Alliance Platinum Sponsors

Global Alliance Recommended Reading List for Public Relations Professionals of 6

Book Cover Title Author Publisher ISBN

All About Public Relations Roger Haywood McGraw Hill 0-0708-4760-6

Analyzing Media Messages Daniel Riffe, Stephen Lacy, Frederick G. Fico

Lawrence Erlbaum Associates Inc. (1998)

0-8058-2019-1

Building Customer Relationships Through Public Relations: Industry Leaders on Creating a Reputation, Maintaining Your Brand and Establishing

Misc. West Publishing Co. 0-3149-7970-0

Communication as Organizing

Francois Cooren, James R. Taylor, Elizabeth J. Van Every & Senem Guney

Lawrence Erlbaum (2005)

0-805-8581-3X

Corporate Branding Majken Schultz & Yun Mi Antorini

CBS Press (2006) 0-8763-0014-03

[No Image] Corporate Communication: Strategic Approach to Building Reputation

Peggy Simcic Bronn & R. Wiig Berg

Gyldendal Akademisk

8-2053-0595-1

Corporate Public Affairs Otto Lerbinger Lawrence Erlbaum (2006)

0-8058-5643-9

Corporate Reputation Leslie Gaines-Ross

John Wiley & Sons (2008)

0-4701-7150-2

Creating Corporate Soul: The Rise of Public Relations & Corporate imagery in American Big Business

Roland Marchand University of California Press (1998)

0-5202-2688-7



The Debate over Corporate Social Responsibility

Steve May, George Cheney & Juliet Roper (Eds.)

Oxford University Press (October 1999)

0-1951-5953-1

Effective Media Relations: How to Get Results

David Wragg, Alison Theaker & Michael Bland

Kogan Page Ltd (3rd Edition) (June 2005)

0-7494-4380-4

Effective Public Relations Scott M. Cutlip, Allen H. Center, and Glen M. Broom

FT Prentice Hall (September, 2005)

0-1312-3014-X

Effective Writing Skills for Public Relations (PR in Practice)

John Foster Kogan Page Ltd (April, 2005)

0-7494-4381-2

Full Frontal PR: Building Buzz About Your Business, Your Product, or You

Richard Laermer Bloomberg Press 1-5766-0181-1

[No Image]

The Future if Excellency in Public Relations & Communication Management: Challenges for the Next Generation

Elisabeth L Toth (Ed.)

Lawrence Erlbaum Associates Inc. (August 206)

0-8058-5596-3

It’s Not Just PR: Public Relations in Society

W. Timothy Coombs & Sherry J. Holiday

Wiley/Blackwell (March, 2008)

1-4051-4406-8

Mastering Public Relations Aeron Davis Palgrave Macmillian (2007)

0-2305-4930-6

The New PR Toolkit: Strategies for Successful Media Relations

Deidre Breakenridge & Thomas J. DeLoughry

FT Prentice Hall (February, 2003)

0-1300-9025-5



The New Rules of PR and Marketing

David Meerman Scott

John Wiley & Sons (Jan, 2010)

0-4701-1345-6

Planning and Managing PR Campaigns

Anne Gregory Kogan Page Ltd (November 2000)

0-7494-2991-7

PR! A Social History of Spin Stuart Ewen Basic Books ()1996 0-4650-6179-6

Public Relations: Strategies & Tactics

Denis L. Willcox, Phillip H. Ault, Warren K. Agee & Glen T. Cameron

Allyn & Bacon (September 2004)

0-2054-0453-7

Public Relations and Communication Management in Europe

Betteke can Ruler and Dejan Vercic

Walter de Gruyter (2004)

3-1101-7612-2

Public Relations Democracy: Public Relations, Politics & the Mass Media in Britain

Aeron Davis Manchester University Press (January 2002)

0-7190-6069-9

The Public Relations Handbook

Alison Theaker Routledge (JANUARY, 2008)

0-4154-2802-5



Public Relations Research: European & International Perspectives and Innovations

Ansgar ZerfaB, Betteke Van Ruler & Sriramesh Krishnamurthy (Eds.)

VS Verlag für Sozialwissenshaften

9-7835-3115-6026

Public Relations Strategy Sandra Oliver Kogan PAGE Ltd (January 2007)

0-7494-4865-2

Public Relations Theory II Carl H. Botan & Vincent Hazleton (Eds.)

Lawrence Erlbaum Associates (2006)

0-8058-3385-4

Public Relations: A Practical Guide to the Basics

Philip Henslowe Kogan Page Ltd (December 1998)

0-7494-2937-2

Public Relations: Contemporary Issues & Techniques

Paul Baines, John Egan & Frank Jefkins

Butterworth-Heinemann (November 2003)

0-7506-5724-3

Public Relations: Critical Debates & Contemporary Practice

Jacquie L’Etang & Magda Pieczka (Eds.)

Lawrence Erlbaum (2006)

0-8058-4618-2

Public Relations: Principals & Practice

Philip J. Kitchen Thompson Learning (April 1997)

1-8615-2091-3



Qualitative Research Methods in Public Relations & Marketing Communications

Christine Daymon & Immy Holloway

Routledge (2002) 0-4152-2273-7

Reconfiguring Public Relations: Ecology, Equity, & Enterprise

David McKie & Debashish Munshi

Routledge (2007) 0-4153-9408-2

Rethinking Public Relations: PR Propaganda & Democracy

Kevin Moloney Routledge (March, 2006)

0-4153-7062-0

Running a Public Relations Department

Mike Beard & Peter Hehir

Kogan Page Ltd (February, 2001)

0-7494-3424-4

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan

Janel M. Radtke John Wiley & Sons (May, 1998)

0-4711-7464-5

Strategic Communication Planning for Effective Public Relations & Marketing

Laurie J. Wilson & Joseph D. Odgen

Kendall Hunt (August, 2004)

0-7575-1208-9

Strategic Planning for Public Relations

Ronald Smith Routledge (April, 2009)

0-4159-9422-4

Global Alliance essential reads for public relations 2010

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