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© Ipsos | Global Advisor Predictions | January 2020© Ipsos | Global Advisor Predictions | January 2020 | Public
January 2020
Global Advisor Predictions
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
2
Likely Unlikely
Technology
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
27%
36%
37%
51%
58%
78%
57%
53%
43%
36%
32%
14%
People around the world will spend more time online than watching TV
Traffic in the area I live will get worse
I will watch more TV from streaming services than from over-the-air/cable/satellite TV channels
One of my online accounts (e.g. email, social media, banking) will be hacked into
Self-driving cars will become a usual sight on the streets of my town/city
I will use social media less
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
3
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
66%69%69%69%70%
72%73%
73%75%75%
76%76%77%78%
78%78%78%78%79%80%80%80%81%81%81%82%83%83%83%84%84%84%
88%89%
78%
25%17%17%16%
20%14%
16%16%
14%15%15%
13%14%14%14%13%
14%11%
13%12%
15%12%
15%15%15%
16%10%
12%11%
9%13%
14%8%8%
14%
Belgium
France
Saudi Arabia
Germany
Romania
Hungary
Brazil
Sweden
Australia
Spain
Italy
Japan
United States
All Countries
Argentina
Great Britain
Mexico
Netherlands
Chile
Canada
China
Colombia
Hong Kong
Peru
South Korea
India
Poland
South Africa
Malaysia
Israel
Singapore
Philippines
Russia
Turkey
All Markets
Unlikely
People around the world will spend more time online than watching TV
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
89% in 2019
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
4
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
28%35%
41%42%
46%47%48%49%
51%52%53%53%54%55%
59%61%
61%61%61%62%63%64%65%
66%67%69%70%71%71%71%
73%75%
81%58%
50%45%
55%48%
46%36%
33%36%
40%39%
30%34%
42%31%
26%30%
28%27%
29%28%
26%26%
30%27%
23%26%25%
19%21%
22%24%
16%15%
32%
Japan
Germany
China
Sweden
Russia
France
Saudi Arabia
Spain
Belgium
Hong Kong
Argentina
Italy
Singapore
Hungary
Brazil
Canada
Chile
Colombia
United States
Mexico
Romania
Malaysia
South Korea
Peru
Australia
India
South Africa
Great Britain
Netherlands
Poland
Philippines
Turkey
Israel
All Markets
Unlikely
Traffic in the area I live will get worse
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
5
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
22%32%
36%39%40%
41%42%
45%46%
46%47%47%48%48%49%
51%51%
52%52%53%54%54%54%
55%55%56%57%
59%64%65%66%
72%78%
51%
52%50%
52%42%42%
46%40%
36%31%
45%36%
37%37%
40%40%39%
37%36%
37%31%
32%31%
26%29%
33%34%
37%35%
32%25%
28%23%
19%36%
Hungary
Romania
Germany
Poland
France
Belgium
Russia
Spain
Argentina
Malaysia
Chile
Italy
Mexico
Netherlands
Sweden
Australia
South Korea
Canada
Peru
Saudi Arabia
Brazil
Israel
Japan
Colombia
Great Britain
United States
Hong Kong
Singapore
Philippines
Turkey
South Africa
India
China
All Markets
Unlikely
I will watch more TV from streaming services than from over-the-air/cable/satellite TV channels
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
6
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
21%22%
24%24%
27%28%29%30%30%31%32%32%33%34%35%35%
37%37%38%
39%39%40%
41%41%41%
42%43%
46%50%
51%51%51%
59%37%
49%51%
46%55%
61%44%
49%44%
51%46%
43%39%
40%41%
48%53%
42%45%
47%38%
37%35%
44%32%
41%43%
38%38%
36%32%
36%36%
27%43%
Hungary
Argentina
Germany
Peru
Philippines
Italy
Romania
Brazil
Sweden
Poland
Mexico
Spain
Colombia
Chile
Netherlands
China
Australia
Belgium
Hong Kong
Great Britain
Saudi Arabia
Japan
Singapore
France
United States
India
Canada
Turkey
Israel
Malaysia
South Africa
South Korea
Russia
All Markets
Unlikely
One of my online accounts (e.g. email, social media, banking) will be hacked into
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
7
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
14%22%23%24%24%25%26%26%27%27%27%27%28%29%
31%32%33%33%33%
36%40%
41%42%
43%45%46%46%47%47%
51%52%
61%65%
36%
73%62%
69%64%
72%65%
60%64%
62%64%
63%60%
61%55%
59%52%
54%61%
59%60%
45%42%43%
38%49%
43%38%
42%45%
42%30%
32%28%
53%
Hungary
France
Sweden
Poland
Russia
Great Britain
Germany
Netherlands
Australia
Belgium
Canada
Spain
Romania
Japan
Hong Kong
Argentina
Italy
South Africa
United States
Israel
Chile
Mexico
Brazil
Colombia
Philippines
Turkey
Peru
Malaysia
South Korea
Singapore
Saudi Arabia
India
China
All Markets
Unlikely
Self-driving cars will become a usual sight on the streets of my town/city
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
8
For each of the following, please tell me
how likely or unlikely you think they are to
happen…. ?
Likely
15%16%
18%19%20%21%22%22%23%23%24%25%25%26%26%27%27%27%27%28%28%28%29%30%31%33%33%34%35%36%37%
39%46%
27%
59%72%
65%69%
65%60%
62%60%59%
66%65%
58%67%
56%60%
50%53%
62%57%
46%53%
62%53%
51%59%
54%49%
47%58%
42%52%
44%46%
57%
Japan
Peru
Chile
Mexico
Argentina
Romania
South Korea
Spain
Belgium
Singapore
Hong Kong
Brazil
China
Colombia
Hungary
Germany
Italy
Malaysia
Netherlands
France
Poland
South Africa
Canada
Australia
Russia
Israel
United States
Great Britain
Philippines
Sweden
Turkey
Saudi Arabia
India
All Markets
Unlikely
I will use social media less
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
31% in 2019
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
9
% Agree
Outlook for 2019
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
50%
52%
65%
75%
76%
I will make some personal resolutions to do specific things for myself or other in 2020
I am optimistic that 2020 will be a better year for me than it was in 2019
2019 was a bad year for [X]
The global economy will be stronger in 2020 than it was in 2019
2019 was a bad year for me and my family
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
10
Please indicate if you agree very much,
agree somewhat, disagree somewhat or
disagree very much with the following
statements:
% Agree
27%44%
47%60%60%
62%63%
65%66%67%67%
72%77%77%
79%80%81%81%82%82%
84%86%86%87%88%
90%92%92%92%93%93%
96%97%
76%
Sweden
Netherlands
Japan
Hungary
Great Britain
Belgium
France
Australia
Canada
Germany
United States
Hong Kong
Poland
South Korea
Singapore
Spain
Italy
Russia
Brazil
Turkey
Malaysia
Israel
Saudi Arabia
Argentina
South Africa
India
Chile
Philippines
Colombia
Romania
Mexico
China
Peru
All Markets
I will make some personal resolutions to do some specific things for myself and others in 2020
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
81% in 2019
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
11
Please indicate if you agree very much,
agree somewhat, disagree somewhat or
disagree very much with the following
statements:
% Agree
45%50%
54%58%59%
62%63%
65%68%68%69%
71%73%74%75%76%77%77%78%79%79%
81%81%82%
84%84%85%
87%91%91%92%92%
95%75%
Japan
France
Hong Kong
Belgium
Germany
South Korea
Italy
Great Britain
Sweden
Singapore
Spain
Turkey
Poland
Australia
Netherlands
Russia
Argentina
Canada
Malaysia
United States
Israel
Chile
Romania
Brazil
Saudi Arabia
Hungary
South Africa
Mexico
China
Colombia
India
Peru
Philippines
All Markets
I am optimistic that 2020 will be a better year for me than it was in 2019
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
69% in 2019
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
12
Please indicate if you agree very much,
agree somewhat, disagree somewhat or
disagree very much with the following
statements:
% Agree
31%36%
38%38%39%40%41%42%42%43%
45%46%46%46%47%47%48%49%50%51%
54%54%
56%57%58%59%
61%62%
64%64%65%
68%69%
50%
Israel
Poland
Japan
Netherlands
United States
Philippines
Germany
Canada
Great Britain
Sweden
China
Hungary
Australia
Singapore
Malaysia
Russia
France
Colombia
Spain
Italy
Mexico
Saudi Arabia
Belgium
Peru
India
Romania
Turkey
Brazil
Chile
Hong Kong
South Korea
South Africa
Argentina
All Markets
2019 was a bad year for me and my family
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
48% in 2019
© Ipsos | Global Advisor Predictions | January 2020 | Public
Global Advisor Predictions 2020
13
Please indicate if you agree very much,
agree somewhat, disagree somewhat or
disagree very much with the following
statements:
% Agree
26%33%33%34%35%35%35%
37%38%39%
41%41%
44%46%
48%49%49%
52%52%52%
54%55%56%
58%58%
64%64%65%
72%79%
83%83%84%
52%
France
Belgium
Italy
Japan
Great Britain
Spain
Sweden
Germany
South Korea
Hong Kong
Canada
Netherlands
Poland
Australia
Hungary
Russia
Singapore
Argentina
Israel
Turkey
Mexico
Chile
South Africa
Colombia
United States
Brazil
Romania
Malaysia
Saudi Arabia
Peru
India
Philippines
China
All Markets
The global economy will be stronger in 2020 than it was in 2019
Base: 22,512 adults aged 16-64 across Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain,
Hungary, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru,
Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South
Africa, South Korea, Spain, Sweden, Turkey and the United States.
44% in 2019
© Ipsos | Global Predictions 2020 | January 2020 | Public
Technical Note
14
• These are the findings of the Global Advisor Wave predictions survey for 2020. In total 22,512 interviews were conduct between 26th November – 6th December 2019
among adults aged 18-64 in the US and Canada, and adults aged 16-64 in all other markets.
• The survey was conducted in 33 markets around the world via the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France,
Germany, Great Britain, Hungary, Hong Kong, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore,
South Africa, South Korea, Spain, Sweden, Turkey and the United States.
• For the results of the survey presented herein, an international sample of 21,011 adults aged 18-64 in the US, Israel and Canada, and age 16-64 in all other markets, were
interviewed. Approximately 1,000 individuals participated on a market by market basis via the Ipsos Online Panel, with the exception of Argentina, Belgium, Chile,
Colombia, Hong Kong, Hungary, India, Israel, Malaysia, Mexico, Netherlands, Peru, Philippines, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Sweden
and Turkey, where each have a sample approximately 500.
• Weighting was then employed to balance demographics and ensure that the sample's composition reflects that of the adult population according to the most recent
country Census data, and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100%
response rate would have an estimated margin of error of +/-3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points
19 times out of 20 per country of what the results would have been had the entire population of adults in that country had been polled. All sample surveys and polls may
be subject to other sources of error, including, but not limited to coverage error, and measurement error.
• 17 of the 33 markets surveyed online generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain,
Hungary, Israel, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, and United States).
• Brazil, Chile, China, Hong Kong, India, Malaysia, Mexico, Netherlands, Peru, Philippines, Romania, Russia, Saudi Arabia, Singapore, South Africa and Turkey produce a
national sample that is more urban & educated, and with higher incomes than their fellow citizens. We refer to these respondents as “Upper Deck Consumer Citizens”.
They are not nationally representative of their markets.
• Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
• Data is weighted to match the profile of the population.