AD PRESENTATION

Owning Company: William Grant & Sons Ltd.

Established: 1887

Location: In the field of Glenfiddich ('The valley of the deer') near Dufftown, Scotland

USP: Considered the most 'accessible' malt and easy to drink at any time of the day

Market Share: The company is the 3rd largest producer of Scotch whisky (10.4% market share)

• Glenfiddich is bottled at ages of 12, 15, 18, 21 and 30 years old.

• It is the only Highland Single Malt that is distilled, matured and bottled at its own distillery

• Most expensive whisky ever costs 10,000 pounds per bottle, only 61 bottles were made and 60% were sold to Japanese market.

• Since 1970, Glenfiddich has promoted the Glenfiddich Food and Drink Awards to honour distinguished writing and broadcasting in the fields of food and drink in the UK

INTERESTING FACTS

AD CAMPAIGN – Every Year Counts…Released: December 2007Advertiser: GLENFIDDICH Brand name: GLENFIDDICH WHISKY Agency: 180 AMSTERDAM , THE NETHERLANDSCountry: United Kingdom Category: Alcoholic drinks

Client Mandate: To reach out to new consumers and encourage existing Glenfiddich drinkers to step up to the range and enjoy the rewards the older variants offer.

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THINKING BEHIND EVERY YEAR COUNTS…• The Every Year Counts concept parallels the heritage of Glenfiddichwith the life opportunities that can often take years to realise.

• In a fast and fluid world full of possibilities, men (Glenfiddich Drinkers) want to experience life to the full.

• Just as a day or week is too short a measure for any significant changes in our lives Likewise the quality of Glenfiddich comes from maturing.

• It is the year too that offers people the opportunity to taste and experience life to the full.

• Love, travel and career are all examples of vital experiences that take time

• In the breakneck speed of today it is important to enjoy the journey as well as the destination

• Patience is a virtue the brand knows very well

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Carpe annum, not carpe diem --

Seize the Year not the Day

THANK YOU