Glen Gerberg Weather & Climate Summit 2012 02-04-2012 · Video Production at the Summit Each...

Gl G b W th & Cli t S it Glen Gerberg Weather & Climate Summit B R E C K E N R I D G E 2 0 1 2

Advancing Weather Technology Awareness andClimate Science Knowledge for Broadcast Meteorologists

Dave Jones, CEO StormCenter Communications, Inc.February 7, 2012 presentation to CLN

Support provided by NOAA Climate Program Office andStormCenter Communications, Inc.

Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012S U M M I T O B J E C T I V E S

The Weather and Climate Summit was established The Weather and Climate Summit was established to:to: Bring Bring together television together television meteorologists and meteorologists and leading scientists leading scientists

and researchers. and researchers. This This summit allows for dynamic and frequent summit allows for dynamic and frequent

interchange between interchange between BROADCAST METEOROLOGISTS and BROADCAST METEOROLOGISTS and SCIENTISTS SCIENTISTS in order to foster improved communication in order to foster improved communication and collaboration between these diverse professions. and collaboration between these diverse professions.

Learn Learn more about more about technologies technologies and research findings and research findings for for improved improved public awareness. public awareness.

Aid Aid in mediain media--science understanding science understanding -- How How each one operates, each one operates, produces information conducts research and communicates produces information conducts research and communicates produces information, conducts research and communicates. produces information, conducts research and communicates.

The The ultimate outcome of this summit is the ultimate outcome of this summit is the establishment of improved mediaestablishment of improved media--scientist relationships scientist relationships that fosters continued dialogue for improved scientific that fosters continued dialogue for improved scientific communication to the public. communication to the public.

Dave Jones Presentation to CLN, February 7, 2012

Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012A T T E N D E E G O A L S

To To learn about advanced technologies that can help improve learn about advanced technologies that can help improve weather weather forecasting, warning and communication;forecasting, warning and communication;

d d h l h f h l dd d h l h f h l d To To understand the latest on the state of the climate and understand the latest on the state of the climate and climate science research;climate science research;

To better understand how extreme weather To better understand how extreme weather and impacts of and impacts of li t h i t th i ili t h i t th i iclimate change may impact their viewers;climate change may impact their viewers;

Foster improved relationships with the speakers, scientists Foster improved relationships with the speakers, scientists and subject matter and subject matter experts;experts;

Continue to benefit from highContinue to benefit from high--quality speakers in weather and quality speakers in weather and climate science topic areasclimate science topic areas


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012

Passionate about Weather and Passionate about Weather and

A B O U T G L E N G E R B E R G 1 9 5 1 - 2 0 0 8

Climate CommunicationClimate Communication

CoCo--Founder of Founder of “The Weather Summit”“The Weather Summit”

OnOn--Air Broadcast Meteorologist in Air Broadcast Meteorologist in Denver 1984Denver 1984--20012001

Considered for Public Affairs Considered for Public Affairs Considered for Public Affairs Considered for Public Affairs Position within NOAA in 2008Position within NOAA in 2008

Passed Away May 26, 2008Passed Away May 26, 2008

Glen was 57 years oldGlen was 57 years old Glen was 57 years oldGlen was 57 years old

Summit has been dedicated to Summit has been dedicated to Glen and his vision of keeping TV Glen and his vision of keeping TV meteorologists engaged in the meteorologists engaged in the meteorologists engaged in the meteorologists engaged in the sciences sciences


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012P A S T S P E A K E R S

Dr. Stephen Schneider, Stanford Univ.

EOS, An AGU Publication Volume 93 Number 3, 17 January 2012



Five days of morning sessionsFive days of morning sessions

9090 lk hlk h dd l fl f

S U M M I T O B J E C T I V E S

Two 90Two 90--minute talks each minute talks each dayday--ample time for ample time for questionsquestions

LIVE Streaming via Multiple Websites (USTREAM)LIVE Streaming via Multiple Websites (USTREAM)

Afternoon Production, Interviews, Afternoon Production, Interviews, LIVE Question & Answer LIVE Question & Answer te oo oduct o , te e s,te oo oduct o , te e s, Quest o & s eQuest o & s eSession…and yes…skiingSession…and yes…skiing

Evening dinners togetherEvening dinners together

LIVE weather reports via satellite LIVE weather reports via satellite from TV meteorologists from TV meteorologists LIVE weather reports via satellite LIVE weather reports via satellite from TV meteorologists from TV meteorologists back back to stations across the nationto stations across the nation



C f F t (T i ll )C f F t (T i ll )

S U M M I T O B J E C T I V E S

Conference Format (Typically)Conference Format (Typically)

~50% Weather & Technology~50% Weather & Technology

~50% Climate Science~50% Climate Science

LOTS of discussionLOTS of discussion

Matt Zaffino, Chief Meteorologist KGW-TV Portland, OR engages in questions



Weather Briefing Weather Briefing –– Dale Eck, Dir. Global Forecast Center for Dale Eck, Dir. Global Forecast Center for The Weather ChannelThe Weather Channel

Dual Dual ––Polarized Doppler Radar Polarized Doppler Radar –– Don Burgess, NOAA NSSLDon Burgess, NOAA NSSL

Workshop Workshop –– Interpreting DualInterpreting Dual--Pol Output Pol Output –– Paul Paul SchlatterSchlatter, , NWS HQNWS HQ

Day 1Day 1



Weather Briefing Weather Briefing –– Dale Eck, Dir. Global Forecast Center Dale Eck, Dir. Global Forecast Center for The Weather Channelfor The Weather Channel

The Severe Weather Year of 2011 The Severe Weather Year of 2011 –– Dr. Greg Forbes, Dr. Greg Forbes, Severe Weather Expert for The Weather ChannelSevere Weather Expert for The Weather Channel

NOAA Weather Radio NOAA Weather Radio –– You Should Have One You Should Have One –– NOAA Weather Radio NOAA Weather Radio –– You Should Have One You Should Have One ––Bruce Thomas, Chief Meteorologist Midland RadioBruce Thomas, Chief Meteorologist Midland Radio

Seasonal Forecasting Seasonal Forecasting –– Dan Leonard, WSIDan Leonard, WSI

Day 2Day 2



W th B i fi D l E k Di Gl b l F t C t Weather Briefing – Dale Eck, Dir. Global Forecast Center for The Weather Channel

BUFKIT A Forecasting Workshop BUFKIT – A Forecasting Workshop Jim Ladue, NWS Warning Training Decision Branch

Day 3Day 3



Weather Briefing – Dale Eck, Dir. Global Forecast Center for The Weather Channel

Adapting to Climate Change – Presentations & Panel Discussion

Tony Janetos, Dir, Joint Global Change Research Institute Tony Janetos, Dir, Joint Global Change Research Institute

Eileen Shea, NOAA

John Furlow USAID John Furlow, USAID

Day 4Day 4



Weather Briefing – Dale Eck, Dir. Global Forecast Center for The Weather Channelfor The Weather Channel

The Arctic Paradox - Dr. Jennifer Francis, Rutgers Universityg y

Climate Change Impacts are Happening Faster and Faster: Greenland, Sea Level Rise and a Little Atmospheric Chemistry - Dr. Jim White, Dir. Institute for Arctic and y ,Alpine Research (INSTAAR), University of Colorado

Day 5Day 5



In the AfternoonIn the Afternoon

L I V E O N – L I N E D I S C U S S I O N S

Brought Back Morning Speakers for LIVE Question and Brought Back Morning Speakers for LIVE Question and Answer Period with internet AudienceAnswer Period with internet Audience



Video Production at the SummitVideo Production at the Summit

Each Session Streamed LIVE & Digitally RecordedEach Session Streamed LIVE & Digitally Recorded

L I V E F R O M B R E C K E N R I D G E

Each Session Streamed LIVE & Digitally RecordedEach Session Streamed LIVE & Digitally Recorded

USTREAM and YouTube Channel EstablishedUSTREAM and YouTube Channel Established

LIVE Interviews with speakers with the chance for the LIVE Interviews with speakers with the chance for the Internet participants to ask questionsInternet participants to ask questions

LIVE shots from Breckenridge back to home markets LIVE shots from Breckenridge back to home markets

Craig Setzer, CBS4 Miami

John Morales, NBC6 Miami

Nancy Van CampWSMV Nashville



Rescue Dog & Handler

Jay Prater LIVE back to Witchita

Session In Progress

StormCenter Production Crew Jim Cantore, The Weather Channel


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012M E D I A C O V E R A G E

Bob Berwyn, reporter

All content linked to LIVE sessions and T itte HandleAll content linked to LIVE sessions and Twitter Handle



“This is one of the best conferences “This is one of the best conferences I have ever been to GREAT science!”I have ever been to GREAT science!”I have ever been to…GREAT science!I have ever been to…GREAT science!

Dan Satterfield, Meteorologist Huntsville, ALDan Satterfield, Meteorologist Huntsville, AL



“I loved this conference…in my 20 years of “I loved this conference…in my 20 years of attending many conferences, this was the best.”attending many conferences, this was the best.”g y ,g y ,

Cindy Preszler, Chief Meteorologist KSDKCindy Preszler, Chief Meteorologist KSDK--TV St. LouisTV St. Louis


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012Jennifer Rukivina, Chief Meteorologist WPSD Paducah, KY

L I V E B R O A D C A S T S & I N T E R V E W S


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012S O C I A L M E D I A

Broadcast Meteorologists have LOTS of followersBroadcast Meteorologists have LOTS of followers TwitterTwitter TwitterTwitter

FacebookFacebook

BlogsBlogs

During Summit SessionsDuring Summit Sessions During Summit SessionsDuring Summit Sessions Presentation key items & points TweetedPresentation key items & points Tweeted

LIVE Stream pushed so followers can connectLIVE Stream pushed so followers can connect

Discussions on Facebook Twitter & USTREAMDiscussions on Facebook Twitter & USTREAM Discussions on Facebook, Twitter & USTREAMDiscussions on Facebook, Twitter & USTREAM

Viewers of LIVE stream asked questionsViewers of LIVE stream asked questions

Viewers were VERY appreciative that they could participateViewers were VERY appreciative that they could participate



Summit had no advertising ahead of time onSummit had no advertising ahead of time on--lineline

Only exposure was from social mediaOnly exposure was from social media

Summit has Twitter Account: #wxcs2012 Summit has Twitter Account: #wxcs2012 (now #(now #wxcsummitwxcsummit))(( ))

Website established: Website established: www.stormcenter.com/wxcs2012www.stormcenter.com/wxcs2012

Soon to be www.stormcenter.com/wxcsummitSoon to be www.stormcenter.com/wxcsummit

YouTube YouTube Channel Established: Channel Established: http://www.youtube.com/user/StormCenterInchttp://www.youtube.com/user/StormCenterInc

Presentations Pictures and Video posted same dayPresentations Pictures and Video posted same day Presentations, Pictures and Video posted same dayPresentations, Pictures and Video posted same day

LIVE streaming partner: USTREAMLIVE streaming partner: USTREAM



1,600+ Viewers of on1,600+ Viewers of on--line LIVE streamline LIVE stream

Session videos available for future viewingSession videos available for future viewing

Videos available for classroom useVideos available for classroom use

LIVE question and answer sessions available for immediate LIVE question and answer sessions available for immediate LIVE question and answer sessions available for immediate LIVE question and answer sessions available for immediate viewingviewing

PowerPoint presentations available for immediate PowerPoint presentations available for immediate download after sessions for the day endeddownload after sessions for the day endeddownload after sessions for the day endeddownload after sessions for the day ended

Planning underway for next year’s summit !Planning underway for next year’s summit !Robert Freeland operates the cameras and provided technical supportp pp


Sarah Maxwell & Dave Stroud handle LIVE production and social media

Dave Jones introduces a session LIVE in the snow outside

Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012W E A T H E R A N D C L I M A T E S U M M I T 2 0 1 3

Apply lessons learned from this summitApply lessons learned from this summit

PrePre--production of stories on speakers and topics production of stories on speakers and topics

Stories shown onStories shown on--line AND given to meteorologists for line AND given to meteorologists for rere--packaging for LIVE broadcastspackaging for LIVE broadcasts

Additional LIVE interaction with onAdditional LIVE interaction with on--line viewersline viewers

Engage schools for a special session or invite schools to Engage schools for a special session or invite schools to watch and participatewatch and participatewatch and participatewatch and participate

Town Hall Meeting inviting Breckenridge residents to ask Town Hall Meeting inviting Breckenridge residents to ask questions about climate change impacts questions about climate change impacts –– Streamed LIVEStreamed LIVE

T H ll M ti i k t t t t T H ll M ti i k t t t t Town Hall Meetings in a market or two as a test Town Hall Meetings in a market or two as a test –– Local meteorologist helps to organize the meeting via Local meteorologist helps to organize the meeting via

newscast and social medianewscast and social media

Conduct LIVE Town Hall experience with experts in Conduct LIVE Town Hall experience with experts in Breckenridge and participants in LOCAL marketBreckenridge and participants in LOCAL market


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012W E A T H E R A N D C L I M A T E S U M M I T 2 0 1 3

Would LOVE input from YOU (CLN Members)Would LOVE input from YOU (CLN Members)

If you could choose 1 critical topic you would like TV If you could choose 1 critical topic you would like TV meteorologists to discuss Onmeteorologists to discuss On--Air, what would it be?Air, what would it be?

How can a partnership with TV meteorologists help How can a partnership with TV meteorologists help address your challenges? Give it some thought and send address your challenges? Give it some thought and send me your ideas.me your ideas.

How might a LIVE presentation or discussion from the How might a LIVE presentation or discussion from the Weather and Climate Summit contribute to an increase in Weather and Climate Summit contribute to an increase in climate literacy where you are?climate literacy where you are?

Send me your ideas: [email protected] me your ideas: [email protected]


Glen Gerberg Glen Gerberg Weather and Climate Summit 2012Weather and Climate Summit 2012G L E N G E R B E R G A W A R D E S T A B L I S H E D

“Glen cared about communicating weather and climate “Glen cared about communicating weather and climate science with a passion and I am honored to accept this science with a passion and I am honored to accept this p pp pinaugural award in Glen’s name. Let us all continue to inaugural award in Glen’s name. Let us all continue to improve the ways we communicate weather and climate improve the ways we communicate weather and climate science to the public so they can make informed decisions.” science to the public so they can make informed decisions.”

Dave JonesDave JonesCEO CEO StormCenterStormCenter Communications IncCommunications IncCEO CEO StormCenterStormCenter Communications, Inc.Communications, Inc.


Glen Gerberg Weather & Climate Summit 2012 02-04-2012 · Video Production at the Summit Each...

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