Glen Eira talk on Small Business Marketing
31
Lead Generation made easy! Presenter Danielle MacInnis www.macinnismarketing.com.au
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Some great tools for small business
Transcript of Glen Eira talk on Small Business Marketing
Lead Generation made easy!
Presenter Danielle MacInnis
www.macinnismarketing.com.au
My background
IT TRAINING & HR CONSTRUCTION SERVICES CONSUMER CERTIFICATION
Why are you here?
Hint: Have you got a burning marketing question to ask? Now is your chance!
Agenda:
How to create a compelling lead generation system for your small business
What’s in it for
you?• Online marketing information
• Understanding the new landscape
• Use online tools to ensure you
attract leads
• Be there at the right time with the
right offer to the right customer
• Learn from one another
• Live demonstrations
Assumptions
Strategy before tactics
1. You have identified your ideal
customer/client
2. You know what problem you
solve for them better than
anyone/thing else
3. You have a core difference
4. You have a consistent brand
identity; look and feel, message
Lead Generation
Online Marketing marketing function has become complicated
1 I don’t know what’s working and what’s not
2 I don’t know where to find new customers
3 I don’t have enough customers
4 Visitors don’t buy
5 I don’t have enough time
Online Marketing1 SEO2 Directories3 Web and Blog4 Content5 Reviews6 Social7 Local8 Deals
Do you have a list?
House Lists tend to fall into 4 types:
1. Paper list (thankfully heading toward extinction)
2. Text file
3. Excel spreadsheet
4. CRM solution
Remove dead or invalid contactsAppend informationGet more qualified leads
Uploading an email list
Normally as a csv file or xls file
Remove dead or invalid contactsAppend informationGet more qualified leads
Offers
Offer on your business cardOn your websiteOn your directory listings
Book a dog or cat clip and receive your free conditioner
valued at $15
BOOK NOW
Offer
Free consult
Click to call
Contest
Pricing tools
Collaboration
Community
Crowdsource
ContentVideo - How toos
Curated lists
Checklists
Resources
How to find content
Google Alerts
Google Reader
Search.twitter
Social CRM
Alltop blogs
User Stories
How toos
Demonstrations
Content Plan as a Lead Generation Tool Key considerations: Target Personnas Pain points Buying Stage Topics
MESSAGES
TOPIC/ CONTENT PIECES
KEYWORD(S)PAIN
POINTSBUYING STAGE
TARGET PERSONA(S)
DISTRIBUTION AMPLICATION OFFER/CTA
MONDAY
Author: 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
Blog, Case Studie, E-book, Download whitepaper,video, interview
business blogging, blogging benchmarks
Owner Ollie, Mary Marketer
Free Report: Marketing Benchmarks from 7K BusinessesDue Date: 20/10/12
Publish Date: 23/10/12
TUESDAY
Author: Anum Hussain Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
Survey, audit search engine optimization, SEO
Owner Ollie, Mary Marketer
Free Guide: Learning SEO from the ExpertsDue Date: 20/10/12
Publish Date: 23/10/12
WEDNESDAY
Author: Maggie Georgieva How to Craft the Right Questions for Your Next Marketing Survey
Webinar marketing surveys, survey marketing
Owner Ollie, Mary Marketer
The Ultimate Guide to Using Surveys in Your Marketing
Due Date: 20/10/12
Publish Date: 23/10/12
THURSDAY
Author:
Due Date:
Publish Date:
FRIDAY
Author:
Due Date:
Publish Date:
SATURDAY
Author:
Due Date:
Publish Date:
SUNDAY
Author:
Due Date:
Publish Date:
Sources of content Mediums Key Words Messages Distribution Amplication Call to Action
Design of button SOURCES FOR IMAGES
creativecommonsDespositphotosYour libraryMashable listiphone
Discount Health Foods
Design of button
How to detox your system safely
Find out how!
Download Now
Design of button SOURCES FOR IMAGES
creativecommonsDespositphotosYour libraryMashable list
Planning a Party?
20 of the best activities to do at home for 5-8yr
olds!
Planning a Party?
20 of the best activities to do at home for 5-8yr
olds!
Download Now
Design of button
Buy our invite pack and
Get a email template as well for
Free!
Buy our invite pack and
Get a email template as well for
Free! Order Now
Design of button
Enter Here
Got a great food business idea? Enter our Incubator idea
competition!One company will win the day
with us worth $500 to test your concept!
Drawn March 31st. Conditions apply
Lead Generation System
Hint: Have you got a burning marketing question to ask? Now is your chance!
Where to put your form?
Directory Listings
Website home page
Email footer
Flyers
Lead CaptureEmail SystemForm
http://www.wufoo.com http://www.jotform.com
Google Loves:Expert Content
Tips
Content
What system to use
Email System
http://www.aweber.com.au
MailChimp
Amplify Content
Social Profiles
Google+
U-tube
Slideshare
Be sharable
20
Measurement
Tip: How do you show that you care?
Groom CoGrooming experts for small dogs
Groom CoGrooming experts for small dogs
What to measure?
Want help...?www.macinnismarketing.com.au
www.daniellemacinnis.com
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Over 80 Small Business Marketing Apps
Don’t re-create, be resourceful!
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Thank you
