©2014, HJMT Public. No part of this presentation may be used without permission. All rights reserved.

GlasslandiaThe First Google Glass Reality Show

©2014, HJMT Public Relations Inc. No part of this presentation may be used without permission. All rights reserved.

About GlasslandiaGlasslandia, aired weekly starting October 16th every Wednesday at 7:00 p.m. For six weeks via the YouTube Channel, HJMTPR. Glasslandia – a take off of Portlandia, the comedy on IFC, and Islandia, NY a town on Long Island, where the majority of the HJMT Public Relations staff live – invited the public to take a sneak peek into HJMT Public Relations Inc., a leading public relations and social media agency and Topper’s life as a small business owner.

All episodes were filmed using Google Glass and traditional video with the incorporation of Google Glass photos and apps. Throughout the series, viewers saw Topper running the Long Beach Boardwalk and boxing with her trainer to fumbling at golf and making business deals.

©2014, HJMT Public Relations Inc. No part of this presentation may be used without permission. All rights reserved.

Tactics • YouTube: HJMT aired new episodes at the same time each week

• Dedicated Twitter page: Through @Glasslandia, viewers were able to ask questions, gather more info on the cast, episodes and more

• Twitter: Twitter chats after the new episodes aired used the hashtag #Glasslandia to allow viewers to interact with the cast

• Facebook: During a two month long contest, viewers tested their knowledge of the show to win a spot on Hilary Topper on Air, a blog talk radio show, and a Samsung Chrome book

• Blogs: HJMT promoted and discussed each episode on the official company blog

• Email Marketing: The HJMT community received emails filled with relevant information on the twitter chats, blog posts, etc.

• Marketing materials: Press releases, fliers and other materials directed traffic to the social networking sites to provide for more interaction.

©2014, HJMT Public Relations Inc. No part of this presentation may be used without permission. All rights reserved.

Challenges • HJMT needed to generate awareness not only for the show,

but the technology used to film it. Although it was a fairly popular product, many in the HJMT community were unaware of how Google Glass worked.

– Through the Glasslandia Twitter page, Google Glass and other wearable technology presented in the show were explained.

• In creating the Glasslandia twitter, HJMT needed to link it to the main accounts otherwise it would appear as a completely different entity

– HJMT did so through the use of branding and interaction. For example, if @Glasslandia tweeted something relevant to the show, @HJMT would share it with their community

©2014, HJMT Public Relations Inc. No part of this presentation may be used without permission. All rights reserved.

Results• The show received over 51 million impressions throughout

social and traditional media.

• The brand is now recognized throughout the social sphere