GlampingTIA REPORT MODULE 713CLÉA FREI & ANYA FAVRE

www.glampingholiday.co.uk 

Table of Contents

Glamping, what is it? Ecology Target Markets Destinations Examples Advantages & Disadvantages Conclusion

Glamping, What Is It?

Early 1900’s – Safari

New trend: experience the positive aspects of camping without the “uncomfortable” negatives

Inspired by young wealthy festival goers

Manufacturers are taking advantagehttp://www.blog.lowisandleakey.com/wp-content/uploads/2012/06/old-camp.jpgbayshorespringfest.webs.com

Ecology

Ecolo-chicEcolodgesEco-designed structures

Target Market

Couples Families

Graham Hood (13. September 2013). Family glamping in the UK: readers' travel writing competition 2013. Available at: http://www.theguardian.com/travel/2013/sep/13/leicestershire-glamping-family-holiday-camping.

Safari-adventurerEco-travellersPeople that like adventure but also seek for

security and comfortBusiness ?http://3.bp.blogspot.com/-rCaj6_d-_Q8/ULLuPyO_WSI/AAAAAAAAAFA/2Ov-v6qhA3k/s1600/target-market.jpg

Destinations

North AmericaSouth/central AmericaUKAfricaEuropeOceaniaAsiaMiddle East

cbsd.org

Examples

Source: www.glamping.com

WhitePod - Switzerland “Whitepod aims to be a model for

sustainable tourism by using a number of measures to limit its impact on nature” (www.whitepod.com)

Prices starts at 360 CHF per Pod/Night, regardless the number of people

Availability calandar on the internet website

http://www.youtube.com/watch?v=hJQeSd71D-0

AdvantagesDisadvantages Out of common

experience New way to travel Unique experience Available on

Tripadvisor

Unexpected issues Book long in

advance High prices

ConclusionHigh level of campingEco-friendlyInnovative ideaNew experience in the

accommodation worldIncreasing number of destinationSome new target market (business?)

Sources Glamping in Switzerland. (2012). Retrieved from: http://glamping.com/europe/le-vieux.html and

http://glamping.com/europe/glamping-switzerland-whitepod.html Whitepod hotel // New video of the resort. (2011). Retrieved form:

http://www.youtube.com/watch?v=hJQeSd71D-0 Value Glamping. (2012). Retrieved from: http://glamping.com/value-glamping.html Glamping. (n.d). Retrieved from: http://glamping.fr/ Go Glamping. (2010). Retrieved from: http://goglamping.net/ Place au glamping. (2011). Retrieved from La Presse :

http://www.lapresse.ca/voyage/destinations/quebec/200904/08/01-844911-place-au-glamping.php Week-end en glamping. (2010). Retrieved from: http://www.weekend-glamping.com/ Le guide du glamping. (2013). Retrieved from :http://www.guide-glamping.com/ Camping vs Glamping. (n.d.). Retrieved from:

http://petergreenberg.com/2013/08/13/camping-vs-glamping-what-would-you-rather/  Glamping - Eco Hotels. (n.d.). Retrieved from Buenosaires habitat:

http://www.buenosaireshabitat.com/argentina-real-estate/glamping.html Glamping Solutions. (n.d.). Retrieved from Ecostructures: http://www.ecostructures.com.au/ Le glamping… Un nouveau mode de camping. (n.d.). Retrieved from parenthèses imaginaires:

http://parentheses-imaginaires.com/dordogne-perigord/blog/le-glamping-tout-comprendre-sur-ce-nouveau-mode-de-camping/

What is Glamping? (n.d.). Retrieved from Wisegeek: http://www.wisegeek.org/what-is-glamping.htm What is Glamping? (n.d.). Retrieved from Glamping.com: http://glamping.com/what-is-

glamping.html