Glamour Usability Report Discoveries Prepared for: Condé Nast Company
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Glamour.com Usability Report Discoveries Prepared for: Condé Nast Company Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green
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Glamour.com Usability Report Discoveries Prepared for: Condé Nast Company . Created by: BAAP Corporation of Professional Usability Testing Brittany Puente Ava Brandimore Areej Al Touq Porsia Green. Background Information. - PowerPoint PPT Presentation
Transcript of Glamour Usability Report Discoveries Prepared for: Condé Nast Company
Glamour.comUsability Report Discoveries
Prepared for: Condé Nast Company Created by:
BAAP Corporation of Professional Usability TestingBrittany PuenteAva Brandimore
Areej Al TouqPorsia Green
Background Information BAAP Corporation of Professional
Usability Testing specializes in creating and conducting usability tests and has created this report in response to your request regarding your website Glamour.com.
Our Goals To improve usability by
› Ease and Effectiveness of Navigation› Organization of the website› Placement of Important
Increase website traffic Increase profitability
What is Usability Testing?
The process of learning about users from users by observing them using a product to accomplish specific goals of interest to them.
Why is Usability important? Things shouldn't be that hard to learn
to use. Time wasted trying to learn to use
products means lost time for consumers and lost sales for companies.
If dissatisfied with the usability of a product, consumers are less likely to be a returning customer.
Developing a Usability Test Waiver Entrance Questions Task Based Questions Exit Questions
Comparisons
Subjects Tested Subject 1 – 20 year old Female Subject 2 – 25 year old Male Subject 3 – 17 year old Male Subject 4 – 40 year old Female Subject 5 – 29 year old Male
Task-Based QuestionsThe following is a list of tasks we had
subjects complete on both websites: Locate and sign up for a subscription Locate the Table of Contents Locate the Search Bar Find your horoscope Find a healthy recipe Navigate to the homepage without using
the back button Find the most viewed stories
Exit Questions Based on your findings, how was the usability
of Glamour.com compared to nytimes.com?
How many times during your navigation through Glamour.com did you see a pop up ad or advertisement while scrolling? Nytimes.com?
Based on your knowledge of the internet and these two websites, do you believe that Glamour.com was easily accessible and easy to navigate?
Results for Glamour.comSubject
Age/GenderAmount of
time needed to find
subscriptions
Locating Table of contents
Locating Search
Bar
Viewing Horoscope
Finding healthy recipe
Back to Home Page
Most viewed stories
#of Ads seen
20 year old female
5 seconds <10 seconds
5 seconds
1 minute 1 minute
2 minutes
3 min, 10 sec
8
25 year old male
32 seconds 10 seconds
10 seconds
1 min, 32 seconds
21 seconds
40 seconds
2 min, 40 sec
7
17 year old male
20 seconds <10 seconds
7 seconds
1 minute 17 seconds
1 minute
2 min, 30 sec
8
40 year old female
35 seconds <10 seconds
30 seconds
2 min, 12 seconds
45 seconds
1 min, 12 sec.
3 minutes
9
29 year old male
30 seconds <10 seconds
20 seconds
1 min, 15 seconds
1.5 minutes
3 minutes
3 min, 14 sec
9
Results for Nytimes.comSubject
Age/GenderAmount of
time needed to find
subscriptions
Locating Table of contents
Locating Search
Bar
Viewing Horoscope
Finding healthy recipe
Back to Home Page
Most viewed stories
#of Ads seen
20 year old female
3 seconds 1 second 5 seconds
n/a 19 seconds
15 seconds
1 minute
1
25 year old male
15 seconds 2 seconds
4 seconds
n/a 23 seconds
25 seconds
48 seconds
0
17 year old male
10 seconds 2 seconds
5 seconds
n/a 20 seconds
30 seconds
1 min, 10 sec.
1
40 year old female
11 seconds 2 seconds
5 seconds
n/a 30 seconds
10 seconds
1 min, 13 sec.
1
29 year old male
10 seconds 3 seconds
4 seconds
n/a 45 seconds
18 seconds
55 seconds
1
Top of Page of Glamour.com
Top of Page of nytimes.com The Table of
Content is readily available
Search bar
Top stories are on the homepage
http://www.glamour.com
www.nytimes.com
To compare the two sites:
Nytimes.com•Everything is grouped together by category
•Organized
•Table of Content
•Not as many pop-up ads
Pop-up Ad
Solutions Labeling Stories with topic Headings Eliminating the excessive amount of
scrolling Making controls easily accessible Reducing the amount of advertisement
Thank you! For more information please read our
usability report
Questions? Contact us!› Email us at [email protected]› Call us at the BAAP Corporation of
Professional Usability Testing Headquarters(333) 555-5555
Works CitedBarnum, Carol M. Usability Testing Essentials: Ready, Set...Test! Boston: Morgan Kaufmann, 2011. Science Direct. Web. 20 Nov. 2013. <http://www.sciencedirect.com/science/article/pii/B978012375092100012X>.Bevan, Nigel. "UsabilityNet." UsabilityNet. European Union, Jan. 2006. Web. 24 Nov. 2013. <http://www.usabilitynet.org/>.Harvey, Amy. "User Experience: What Is It And Why Should I Care? | Usability Geek." Usability Geek RSS. Justin Mifsud, 2 July 2013. Web. 04 Dec. 2013.IRM Staff. "Usability Testing." Usability Testing. IRM, 8 Mar. 2012. Web. 21 Nov. 2013.TeamWeb. "Usability Testing." Usability Testing. University Of Texas, 28 June 2012. Web. 22 Nov. 2013. <http://www.utexas.edu/learn/usability/index.html>.United States of America. US Department of Health and Human Services. Office of the Assistant Secretary for Public Affairs. The Research-Based Web Design & Usability Guidelines. U.S. Government Printing Office, 2006. Web. 20 Nov. 2013. <usability.gov>.
