GIZMOSLAVesteampunk meets cyberpunk

winter 2012BRAND IDENTITY STANDARDS

TM

CULTURESTEAM CYBER

INDEX3

1 coverpage

graphic image

index

graphic image

brand summary [a]

brand summary [b]

vibe graphic

vibe analysis & differentiation

demographic map

target demographics

consumer pro�les [a]

consumer pro�les [b]

2

3

4

5

6

7

8

9

10

11

12

19 logo combination schematic

logo combination variations

brand color guide

visual audit

20

21

22

23 type speci�cations [a]

type speci�cations [b]

product examples [a]

product examples [b]

24

25

26

27 letterheads & business cards

brand speci�cations

art director’s note

thank you

28

29

30

logo schematic

logo variations

logotype schematic

logotype variations

brand mark schematic

brand mark variations

13

14

15

16

17

18

GIZMOSLAVe

4

BRAND SUMMARY5

BRAND SUMMARY6

‚ ‚

∂c

∂ cc

GIZMOSLAVeSTEAM CYBER

NERDPUNK

VIBE ANALYSIS & DIFFERENTIATION

Gizmoslave Competition

STEAM

CYBER

PUNKNERD

STEAM

CYBER

PUNKNERD

8

TARGET DEMOGRAPHICS10

CONSUMER PROFILES11

CONSUMER PROFILES12

LOGO SCHEMATIC

Outline of Mark

Inside of Mark

Letter Mark Logo Mark

Field

13

LOGO VARIATION

Desaturated: Black Version Desaturated: White Version Mono-Chromatic: Scale Green

Mono-Chromatic: Scale Green Mono-Chromatic: Sun Gold Mono-Chromatic: Royal Purple

14

GIZMOSLAVe

SIGNATURE SCHEMATIC

Field Logo Signature

TrademarkTM

15

SIGNATURE VARIATIONS

Desaturated: White VersionDesaturated: Black Version Desaturated: Steam Grey

GIZMOSLAVe GIZMOSLAVe GIZMOSLAVe

GIZMOSLAVe GIZMOSLAVe GIZMOSLAVe

16

Mono-Chromatic: Scale Green Mono-Chromatic: Sun Gold Mono-Chromatic: Royal Purple

BRAND MARK SCHEMATIC

Brand Mark

Field

17

Outline of Mark

Inside of Mark

Letter Mark

BRAND MARK VARIATIONS

Full Color Desaturated: White on Black Monochromatic: Pine Brown

Full Color Desaturated: White on Black Monochromatic: Pine Brown

18

GIZMOSLAVe

LOGO COMBINATION SCHEMATIC19

Trademark

Logo Mark

Logo SignatureField

TM

LOGO COMBINATION VARIATIONS

Desaturated: Black Version Desaturated: White Version Dual-Chromatic: Scale Green & Sun Gold

Mono-Chromatic: Scale Green Mono-Chromatic: Sun Gold Mono-Chromatic: Royal Purple

GIZMOSLAVe GIZMOSLAVe GIZMOSLAVe

GIZMOSLAVe GIZMOSLAVe GIZMOSLAVe

TM TM TM

TM TM TM

20

BRAND COLOR GUIDE21

Color: Royal Purple [# 6E4588]

Color: Sun Gold [# F4B434]

Color: Scale Green [# 2C5B53]

Color: Smoke Black [# 2D2D2D]

GIZMOSLAVeTM

GIZMOSLAVeTM

GIZMOSLAVeTM

GIZMOSLAVeTM

VISUAL AUDIT22

TYPE SPECIFICATIONS23

TYPE SPECIFICATIONS24

PRODUCT EXAMPLES25

PRODUCT EXAMPLES26

LETTERHEADS & BUSINESS CARDS27

BRAND SPECIFICATIONS28

ART DIRECTOR’S NOTE29

Thank you