#Giving tuesday survival guide

#GivingTuesday: A Survival Guide

By: Jonathan Ter Meer

givingtuesdaysurvivalguide.com

section one: #GivingTuesday

101Introduction | #GivingTuesday 2014 | 2015 Outlook


Introduction to #GivingTuesday

The Basics


since its inception in 2012, ESTIMATED 470% INCREASE IN ONLINE donations on the Tuesday after Thanksgiving

30,000+ PARTNERS IN 68 COUNTRIES including small businesses, nonprofits, government agencies and major corporations

32.7 MILLION TWITTER IMPRESSIONS and 750,000+ hashtag mentions

15.4 BILLION global impressions in print and social media

40+ CIVIC CAMPAIGNS around the U.S. in cities and communities

#GivingTuesday FAQIs it free? Yes.

Can my organization get a donation through the GivingTuesday Website? No.

How can my organization participate? Create a campaign unique to your organization and use email, social media, direct mail, phone banks, and various fundraising techniques to direct donors to your website to raise funds and awareness on December 1, 2015 - #GivingTueday.

Are there any tools I can use? Yes. Visit givingtuesday.org for tools and resources including graphics, tool kits, and case studies.

#givngtuesday 2014

BY THE NUMBERS


#givngtuesday 2015

FORECAST


MOBILE IS KING


you should start a blog


video is the new black


facebook still rules


section 2: #GivingTuesday survival guide

WATER | FOOD | SHELTER | FIRE | TOOLS


WATER

THE STORY


Finding your story


the problem is the villain


your organization is the hero


Your staff, students, volunteers, and supporters

are superheros givingtuesdaysur

vivalguide.com

c5la: stories campaign - #givingtuesday 2014

purify your story


food

CREATING DELICIOUS CONTENT


content is not created equally


hunting vs. snares/trapping


email


text


direct messages


Public tweets directed to one person or entity.


Sharable Social Media


Relevant Social Media


Show. Don’t Tell.


Shelter

Build with What You Have


Go with what you know.


Fire

Sparking Inspiration and Participation


Find your spark


Go with what you know.

Use Your Board of Directors


Tools

Analytics and Ads


make calculated moves.


test and analyze.


target.


section 3: be prepared

Stick to the Plan | 5 Hacks | The Art of Thank You


Stick to the Plan

#GIVINGTUESDAY CHECKLIST


prepare and automate.


haters gonna hate.


5 social media hacks

Hacks to Improve Your #GivingTuesday Campaign


Blur - Abine


Canva.Com


Automation


aText


boomerang


thank you card.


The art of thank you

Meaningful follow up.


The unselfie thank you.


brag humbly.


thank your board members.


#GivingTuesday Survival Guide OverviewSection 1 - #Givingtuesday 101

Introduction to #GivingTuesday

#GivingTuesday 2014 by the Numbers

#GivingTuesday 2015 Forecast

Section 2 - #GivingTuesday Survival Guide

Water | The Story is Life

Food | Creating Delicious Content

Shelter| Build with What You Have

Fire | Sparking Inspiration and Participation

Tools | Analytics and Ads

Section 3 - Be Prepared

Stick to Your Plan

5 Social Media Hacks for #GivingTuesday

The Art of Thank You


#Giving tuesday survival guide

Marketing

Transcript of #Giving tuesday survival guide