giving libraries the “wow” factor: branding, social media and innovative marketing
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Transcript of giving libraries the “wow” factor: branding, social media and innovative marketing
giving libraries the “wow” factor:
branding, social media and innovative marketing
Westchester Library Association Conference Workshop
May 7, 2010
Nancy A. Shenker, Founder/CEO
what we will do todayintroductions
what is a library today?
social media
branding
the “wow” factor
the toolkit
case studies
homework
individual Q & A (30 minutes)
who am i?
digital immigrant
corporate refugee and entrepreneur
believer in talking to strangers/socializing
risk-taker
develop a brand plan
who is your target market? influencers? where are they? (in the real world and online)
what are your key messages?
tools/budget
resources
measurement
the “wow” factor
step outside your doors
the consumer “thought bubble”
reward innovation
kill the “yes but” and “woe is us”
the tool kit: website
what?- your “brand’s home”
why?- everyone will go there first
how?- keep it compelling- keep it current
the tool kit: social mediawhat?- LinkedIn- Facebook- Twitter- FourSquare
why?- powerful- 24/7- far-reaching- affordable
how?- just do it!
the tool kit: PRwhat?- media (online and traditional)
why?- credibility and SEO
how?- do it right- be focused- don’t piss off the media
the tool kit: eventswhat?- programs- exhibits- community groups- people
why?- human connection- learning
how?- get out there!- be selective
the tool kit: creative printwhat?- collateral- ads- direct mail- signage
why?- still works
how?- plan (budget for it)- work with the right partner
the tool kit: e-marketingwhat?- newsletters- e-postcards
why?- cost-effective- trackable
how?- make a schedule and stick to it- get professional help- be frequent (but not too much)- track and measure
the tool kit: YOU!
what?– your personality and smarts
why?– simplest and most compelling media
how?– be you (but more so)
“homework”
establish monthly goals
develop new habits
track progress monthly
follow and learn from experts
create “buddy system” foraccountability
contact me or friend me or follow [email protected]
www.theonswitch.com
www.10volts.com
www.hippytowiki.com
www.mysocialmediainabox.com
Facebook: theONswitch
Twitter: @theONswitch
914.969.2900 x100