Give yourself the Accreditation

Advantage

•You, APRPresenter

OrganizationDate

Give theAccreditation advantage……to yourself:

“Accreditation made a positive impact on how I do my job and how I view the practice of public relations….earning the APR was a challenge; the sense of accomplishment earned is something that will last throughout my career.”

Edward M. Bury, APRCoord., Public Information

Urban Transportation Center at the University of Illinois at Chicago

Give theAccreditation advantage……to your employers:

“The guidance, approach and techniques

reinforced throughout the APR process have guided my work to a higher plane, given me added influence and confidence, and helped me advance our profession’s abilities. These APR benefits have been very important to my career.”

Ken Hunter, APRPresident and Lead Strategist

The PowerStation Communications

Give theAccreditation advantage……to the profession:

“I wanted to take the Examination for Accreditation in Public Relations to reassure myself that I had what it takes to operate professionally in this industry ... [Accreditation] gives them more confidence in the results that public relations efforts can produce. The APR program is a great support for an often misunderstood industry.”

Sonya Ruffin, APRConsultant

Emerge Communications

What are we going to talk about?

• Accreditation sets industry standards

• Making Accreditation personal

• Resources

• Accreditation and our changing profession

96% of

Accredited

professionals

find the APR

credential

valuable

Accreditationsets professional

standards• Knowledge, Skills &

Abilities– Research, planning,

implementing and evaluating programs

– Ethics and law– Communication models and

theories– Business literacy– Management skills and issues– Crisis communication

management– Media relations– Using information technology

efficiently– History of and current issues in

public relations– Advanced communication skills

93% of Accredited

professionals agree

the Examination

covers the KSAs

needed to succeed.

Accreditationdefines the profession

• Sets standards– “science” of public

relations

• Legitimizes profession– standards– uniformity

• Builds accountable– ethics– legal knowledge

Accredited professionals find the process establishes

the practice as strategic (93%) and

ethical (91%).

Accreditationserves changing

profession• Continued high standards• Brand equity through unified

program across many industries, specialties, geographies

• Meeting human resource recruiting criteria

• Increased visibility among business and human resource communities

TakingAccreditation personally

• Professionals find Accreditation to– be a source of pride

(91%)– develop professional

skills (78%)– provide personal benefit

(75%)– help resolve ethical

dilemmas (58%)

94% of those Accredited would

become Accredited again.

96% would recommend it to a

colleague.

Use Accreditation resources

• Coaching and mentoring• Extensive bookshelf of suggested texts• Online study, prep resources• Feedback through Readiness Review• User-friendly computer-based

Examination• Improved feedback to candidates• Candidate-focused scheduling

There is no try.There is only do. -Yoda• Apply for eligibility at www.praccreditation.org• Seek coaching support from

Accreditation chair• Integrate online and

in-print study materials• Form local study groups• Readiness Review• Computer-based Examination• Start signing your name: You, APR!