Give social media a shot - MD IZ Coalition
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Presented by Dawn Crawford Social Media & Communications Consultant @SocMediaRckStr Give Social Media a Shot
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Transcript of Give social media a shot - MD IZ Coalition
Presented by
Dawn Crawford Social Media & Communications Consultant
@SocMediaRckStr
Give Social Media a Shot
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• Raleigh-based full service communications agency that works exclusively with nonprofits
• 10 years of dedicated healthcare nonprofit experience + 7 years of corporate advertising experience
• Bring us your problem and we’ll solve it
Clients, Experience & Affiliations
QUICK POLL
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WHY SOCIAL MEDIA
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American Usage
• Two-thirds of online adults (66%) use social media platforms
• Using it for:– Keeping in touch with friends/family– Health information (20%)– Recommendations from peers
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2011 Source: http://www.pewinternet.org/Reports/2011/Why-Americans-Use-Social-Media.aspx?src=prc-headline2011 Source:
http://worldofdtcmarketing.com/one-in-five-americans-use-social-media-websites-as-a-source-of-health-care-information/social-media-and-healthcare
/
Gender Usage
Facebook LinkedIn Twitter Other0%
10%
20%
30%
40%
50%
60%
70%
43%
63%
36% 36%
58%
37%
64% 64%
Men Women
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2011 Source: http://www.thestrategyweb.com/studies-how-women-and-moms-use-social-media-and-mobile-today
Moms
• Use social networks longer and more frequently
• Make up 20% Internet traffic and are the fastest-growing buyers of iPhones.
• Sharing more photos and news on Facebook than anyone else
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Caregivers
0%20%40%60%80%
Percentage of Caregivers
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2011 Source: http://blog.caregiver.org/?p=37
Nonprofit Organizations
2011 – Source: http://nonprofitresourcememo.org/2012/01/nonprofits-and-social-media-no-end-in-sight/
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92%
8%
YesNo
Healthcare Workers
2011 Source: http://www.smartertechnology.com/c/a/Social-Business/Synergies-Abound-When-Health-Care-Organizations-Tap-Social-Media/
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Personal Reasons Professional Reasons Both0
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20
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50
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Public Health
2009 - Source: http://www.medscape.com/viewarticle/710011
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57% NOT Using
Social Media
HOW TO USE SOCIAL MEDIA
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Social Media is a Conversation
Social Media
is a Relationshiphttp://www.flickr.com/photos/eelssej_/394781835/sizes/z/in/photostream/
Do NOT Be This Gal
http://www.flickr.com/photos/mythoto/5064380001/sizes/l/
• Create a page• Come “home” to Facebook• Update daily + use lots of visuals – photos,
videos, links with images• Rock Stars:
– American Association of Long-Term Care Nurses - facebook.com/AALTCN
– Vaccinate Your Baby - facebook.com/VaccinateYourBaby– The Arizona Partnership for Immunization
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• Repost from Facebook• Use as a giant news feed• Get on VIPs radar• Rock Stars
– One - @ONECampaign– United Nation’s Shot@Life - @shotatlife– Colorado Children’s Immunization Coalition -
@immunizecokids
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• Create a collaboration space for professionals• Make a company page• Form a group for members• Rock Stars:
– AARP– American Society for Pain Management Nursing (ASPMN)
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• Video is the next social media revolution – be ready for it!
• Showcase your employees, doctors, coalition members and partners
• Rock Stars– PKIDs - youtube.com/user/PKIDsOrg– Families Fighting Flu -
youtube.com/user/FamiliesFightingFlu
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New Kids on the Block
Pinterest.com• Visual Social Bookmarking• Happy, beautiful images• Examples: AARP, National Wildlife Federation
Instagram iPhone App Store• Photo mobile social network• Only on iPhones, iPads, etc.• Examples: Autism Science Foundation, UNICEF
plus.google.com• Google's answer to Facebook + Twitter• 8 Million Users• Examples: Amnesty International, Malaria Museum
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GIVE IT A SHOT
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InFLUence Others
• Special flu campaign from the Nevada Immunization Coalition
• Facebook, Twitter & blog• Facebook app + collected
photos• Links
– influencenevada.org– immunizenevada.org– facebook.com/
ImmunizeNevada
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Colorado Children’s Immunization Coalition• Coalition building + public
outreach• Immunize For Good –
parent campaign• Facebook + mobile app• Links
– childrensimmunization.org– facebook.com/
ImmunizeCOKids– Twitter.com/immunizecokids
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Friends of Adult Care Homes
• North Carolina project• Website, Facebook, blog• Used for advocacy and
education of senior issues
• Links:– friendsofadultcare.com– facebook.com/adultcare
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ACTION STEPS
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Take a Shot
• Think about how to reach YOUR audience– Health professionals– Coalition members– Parents– Caregivers
• Pick your mix• Make a plan• Take a leap
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CLOSING THOUGHTS
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28iChris
29penmachine
30paparutzi
THIS IS IMPORTANT WORK
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Passion is Infectious
http://www.flickr.com/photos/krystalt/5248185017/sizes/l/
