Give me cycle space 2011
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Transcript of Give me cycle space 2011
![Page 1: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/1.jpg)
Cycle to School Campaign
![Page 2: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/2.jpg)
Campaign Aims
• Tackle school run congestion• Increase physical activity for
children• Address barriers – parental safety
fears
![Page 3: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/3.jpg)
Cycle Friendly Zones
• Communication with drivers to be ‘cycle friendly’ in highlighted zones around schools
• Highly visible to parents – shows them action is being taken to improve cycling safety on school journeys
• Key message – Give Me Cycle Space• Visuals will be branded with GCC and
partner logos
![Page 4: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/4.jpg)
Campaign Visuals
![Page 5: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/5.jpg)
Campaign Visuals
![Page 6: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/6.jpg)
Campaign Visuals
![Page 7: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/7.jpg)
Campaign Visuals
![Page 8: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/8.jpg)
Tailored for Local Schools
![Page 9: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/9.jpg)
Tailored for Local Schools
![Page 10: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/10.jpg)
Tailored for Local Authorities
![Page 11: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/11.jpg)
Tailored for Local Authorities
![Page 12: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/12.jpg)
Campaign Visuals
![Page 13: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/13.jpg)
Campaign Visuals
![Page 14: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/14.jpg)
Radio
• The campaign will be supported by a series of 30 sec radio adverts
• These will run during drivetime and lunchtime slots
• There will be an equal gender balance of girl and boy radio slots
![Page 15: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/15.jpg)
Radio
http://www.forthone.com/Article.asp?id=1769587
![Page 16: Give me cycle space 2011](https://reader038.fdocuments.us/reader038/viewer/2022103114/55641867d8b42a080c8b58a8/html5/thumbnails/16.jpg)
Research• 33% of people recalled the campaign unprompted
• 71% of people recalled the outdoor advertising when prompted
• 94% of people said the campaign made them slow down when driving in Cycle Friendly Zones
• 97% of people said the campaign made them more aware of children cycling to school
• 94.5% of people said the campaign made them give kids more space
• 79% of people said the campaign made them feel more confident about letting their children cycle to school
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The Riderz