Give e-cars a voice!
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Transcript of Give e-cars a voice!
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Giving voices to silent e-cars
Gabriela AguirrezabalApril 2012
MADE FOR:
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For safety reasons e-cars will have to make some noise in city areas …
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Who should design the sounds…?
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Who should decide what sound the car makes?
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With a little help my friends…
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Thanks!
Movie Credits:
3 groovy girls in Den Haag
My friend Maddy, Koen and their neighbour.
Crazy youtube girl
Take you ridding in my car by Woody Guthrie
Sesame street.
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Car companies have turned to an unlikely source for 'artificial' engine sounds - music producers such as Steve Levine, the man behind the Beach Boys, Culture Club and Motorhead.
But the 'sound' of a car isn't all about safety, says Levine. It's about what people want to hear while driving.
… but what about what the people want to hear while walking, or in their neighborhoods?
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A car was made to take us to places…
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Who should decide…?
?
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Power to the people!
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People invest in safety in their own neighborhoods
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Could these people buy sounds instead of signs?
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Who designs the sounds?
Who decides what sounds they make?
Who pays for it?
Platforms needed?
Concept 1: Power to the people!
Smartphone, so that wherever you are, your phone tells the cars what to sound like.If no one around the car makes sound decided by manufacturer.
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The car knows where he is…
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Should it sound the same in Spain as in Belgium?
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In Antwerpen, should it sound the same in the city center as in… Hoboken?
?
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Cities invest in their Branding
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investigate the musical identities of 6 cities
Investigate the musical identities of the cities?
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Who designs the sounds?
Who decides what sounds they make?
Who pays for it?
Platforms needed?
Concept 2: City sounds
On-line platform for voting.
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A good method to explore further… NFD
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Visualizing the NetworkSTEP A - EXPLORE THE CONTEXT IN ACTIONSSTEP B - IMAGINE HOW RELATED ACTIONS HAPPEN IN TIMESTEP C - IDENTIFY ALL OTHER ‘ACTORS’ AND SHOW THEIR
RELATIONSHIPSSetting a DirectionSTEP D - IDENTIFY CHALLENGING RELATIONSHIPSSTEP E - REFRAME THE NETWORKSTEP F - DEFINE YOUR CRITERIA & VISUALIZE THE NEW NETWORKDesigning the Meta ProductSTEP G - IDENTIFY THE COMMUNICATION FLOWSTEP H - DESIGN THE TOUCHPOINTSSTEP I - TEST
Network Focused Design Steps
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