Gist_ Keith Ferrazzi_Business Relationship Masters Academy
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T.A. McCann Founder and CEO Making the most of your network
description
Presented as part of Keith Ferrazzi's (of "Never Eat Alone" fame http://www.keithferrazzi.com/products/never-eat-alone/) Business Relationship Masters course http://www.businessrelationshipmastery.com/blog/. Includes topics like discovering your key influencers on social networks like Twitter, LinkedIn and Facebook, strategies for listening and accelerating social media content and maximizing the value of your professional network.
Transcript of Gist_ Keith Ferrazzi_Business Relationship Masters Academy
T.A. McCannFounder and CEO
Making the most of your network
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My background
• Serial Entrepreneur
• Active mentor and advisor
• Microsoft Exchange
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Too much information
Lack of focus
Too many connections
Too many inboxes
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But, there’s hope…
• Your network holds the key to success
• Information creates insights and advantages
• Harness technology to accelerate success
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Strategies for leadership success
• Be a “connector” (Section 2– “Never Eat Alone”)– Liberally make introductions with context– Share your expertise/ideas (e.g. slideshare.com or
linkedin.com/answers)
• Make yourself “public” and interesting (Section 4 - “Never Eat Alone”)– Gist Public Profile (gist.com/tamccann)
– LinkedIn (linkedin.com/in/tamccann)
• Establish “thought leadership” with content and connections– Twitter (@refrigeration) and Twitter lists
– Blog (techsavvyagent.com/)
– Video/audio interviews (scobleizer.com)
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How Gist Works…
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Social Business Profile – everything I need
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Company Profiles – everything I need in one place
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Dashboard – what I need to know about my network
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Inside Outlook – integrated with my workflow
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Inside Gmail…
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Inside Salesforce – giving me the reason to call…
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Mobile – smart, relevant information, on the go
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Maximizing content value
• Listen >> (learn)• Share >> (make connections)• Contribute >> (have an opinion)• Create >> (break new ground)
• Content (e.g. Twitter) balance (for every 10 posts)– 5 about your space/industry/peers – make people
smarter– 3 about your product/success – you play a role– 2 personal – you are human
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A focus on influencers/mentors
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Summary
• Be a public and establish thought leadership
• Connect people to people and people to content
• Listen>> share>> contribute >> create• Use technology to scale
Your network is the key to your success
« We know now that the source of wealth is something specifically human : knowledge. Applied to tasks that we already know how to do, it becomes 'productivity'. Applied to tasks that are new and different we call it 'innovation'. Only knowledge allows us to achieve these two goals. » Peter Drucker
Management challenges of the XXIst Century-1999
gist.com/tamccann
