GIS and Web Services Help Levi Find the Best RetailersGIS and Web Services Help Levi Find the Best Retailers

By: Mary, Chayanee, and Sasima

OutlineOutline Overview of the article What is GIS? Why Levi needs GIS? Benefits of GIS Conclusion

Overview of the article What is GIS? Why Levi needs GIS? Benefits of GIS Conclusion

Location, Location, Location!

Location, Location, Location!

Levis understands the importance of selecting the right location for its retailers

Choosing a target market involves questions of geography

The right location will lead to higher profits

Implemented GIS systems to find the right locations

Levis understands the importance of selecting the right location for its retailers

Choosing a target market involves questions of geography

The right location will lead to higher profits

Implemented GIS systems to find the right locations

What is a GIS?What is a GIS?

“GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”

It can be used to help retailers find the best location

“GIS is a collection of computer hardware, software, and geographic data for capturing, managing, analyzing, and displaying all forms of geographically referenced information”

It can be used to help retailers find the best location

Why Levis Strauss needs GIS?

Why Levis Strauss needs GIS?

Needed a cost-effective solution to manage growth

Means of assessing new retailers

Needed a cost-effective solution to manage growth

Means of assessing new retailers

Why Levis Strauss needs GIS?

Why Levis Strauss needs GIS?

To restrict retailer’s trade areas To tap market or demographic area

that is underserved by other retailers Avoid making costly mistakes Needed a tool to display existing

retailers, potential retailers, and the customers

To restrict retailer’s trade areas To tap market or demographic area

that is underserved by other retailers Avoid making costly mistakes Needed a tool to display existing

retailers, potential retailers, and the customers

Why Levi Strauss Needs GIS?

Why Levi Strauss Needs GIS?

To protect existing retailers

Means of ensuring positive sales opportunities

To select a location that best serves the target market

To protect existing retailers

Means of ensuring positive sales opportunities

To select a location that best serves the target market

Benefits of GIS to LeviBenefits of GIS to Levi Maintain information about sales,

customers, inventory, demographic profiles, and mailing lists

Maintain information about sales, customers, inventory, demographic profiles, and mailing lists

Benefits of GIS to LeviBenefits of GIS to Levi Help make informed decisions before opening new retail store

“Business Analyst online provides us with the tools to do a simple but essential analysis. I can easily see where my retailers are located and make the right decision on whether or not to approve new stores.” by Maurice Kelly, New Accounts Manager Levi Strauss & Co. “This application is absolutely essential to my job. We previously didn’t have a readily accessible archive of retail store locations” by Maurice Kelly, New Accounts Manager Levi Strauss & Co.

Benefits of GIS to LeviBenefits of GIS to Levi Allows it to see prospects

geographically in relation to existing store Avoid problems such as

opening stores directly across the street from the existing store

Better manage its retail distribution strategies See where retailers are

located Avoid unnecessary site visits Open competitive store

Allows it to see prospects geographically in relation to existing store Avoid problems such as

opening stores directly across the street from the existing store

Better manage its retail distribution strategies See where retailers are

located Avoid unnecessary site visits Open competitive store

Benefits of GIS to LeviBenefits of GIS to Levi

Better meet the customer needs Locate its

products where their target customers shop

Cost-sensitive solution

Better meet the customer needs Locate its

products where their target customers shop

Cost-sensitive solution

ConclusionConclusionGIS… helps Levi Strauss locate their retailers effectively helps them find and serve their target market can benefit any retailer because choosing the right

location is an essential asset to the marketing mix

GIS… helps Levi Strauss locate their retailers effectively helps them find and serve their target market can benefit any retailer because choosing the right

location is an essential asset to the marketing mix

BibliographyBibliography

http://www.esri.com/library/fliers/pdfs/cs-levistrauss.pdf

http://www.gis.com/whatisgis/index.html http://findarticles.com/p/articles/mi_m0S

MG/is_n10_v14/ai_16286604 http://www.gis.com/showcase/index.html

http://www.esri.com/library/fliers/pdfs/cs-levistrauss.pdf

http://www.gis.com/whatisgis/index.html http://findarticles.com/p/articles/mi_m0S

MG/is_n10_v14/ai_16286604 http://www.gis.com/showcase/index.html