Gillian Kenny Portfolio, Graphic Design & Marketing

Gillian KennyGraphic Design + Illustration | Marketing Vision + Strategy | Execution + Delivery

PORTFOLIO

@[email protected]

Linkedin.com/in/gilliankenny860.478.5211

Design + BrandingLogos, Tag Lines, Illustration, Print, Web, Package + Business Collateral

LOGOS Brand Starts HereOnline Mooring

CEO

Fandotech

H2O Equipment Company

M1 Enterprises

Offsite Now

Wild Goose Hosting

Rocky Hill Youth Basketball

South Twin Executive Search

Gillian Kenny © 2011

The chase ends here.

TAG LINES Product DescriptionThe art of describing a company, an offering or a product in a clever sound bite is no easy feat. Here are some that stood the test of time.

The clickest way to moor!

IT is our life. Take yours back!

A Solutions Company.

IT is our life. Take yours back!


ILLUSTRATIONS H2O Equipment Co.These digital illustrations played on the company’s logo. Created in Adobe Illustrator this family of symptoms found themselves everywhere; from coupons to the website.


ENGAGING Open HouseThe new data center grand opening event needed to tell a story. Looking at a server room makes for a boring gala but strategically placed posters illustrate the tangible services the secure facility is delivers to their clients. These posters made for great talking points. Designed in Quark.


BUSINESS COLLATORAL OFFSITENOWFledgling data center gets a big look. This set of brochures stacked flush left to reveal incremental title tabs. Designed in Quark.

BACK

BACK

BACK


BRANDING Give-AwaysThe usual suspects and something a little unexpected!

• Mugs• Business Cards• Matchbook Mints

Designed in Adobe Illustrator and Quark.


WEBSITE Fandotech.comInspired by social media’s lead generating power the Fandotech website an official member of the sales team with monthly conversion goals and all!

The layout was reverse engineered to achieve the following:

Clearly Defined Site - Identified as IT firm. - Contact info easily accessible.

Search Engine Optimization - Fandotech specific product names. - Solution product and services terms. - Geographic modifiers.

Update Site Layout & Product Logic - Standard placement of question and quote request prompts. - Redefined product lines. - Message framed per vertical.

Multiple Launch Points - Solution being researched. - Fandotech branded solution. - Vertical market. - Customer services resources. - Consistent footer on each page.

Website’s custom graphics created with Adobe Illustrator.


WEBSITE Fandotech.comEach product track has a landing page that provides a high-level overview of the offering that fall under the given umbrella of services.


WEBSITE Fandotech.comProduct specific pages are built with info pop ups, suggested a la carte options, video tutorials, related blog links, and quote request prompts. All with an aim to providing site visitors with the information they’re searching for with minimal clicks.


PRINT Fandotech Sell SheetsTaking a cue from the website the Fandotech product offerings went to press. Consistent colors and artwork created a cohesive look and feel of both digital and printed collateral. Created with Quark.


BRANDING Packaged ProductsBefore Progressive boxed their intangible auto insurance Fandotech packaged their services as off-the-shelf products ready to serve!

Created with Adobe Illustrator. Hand constructed.


GETTING STARTED Online MooringOnline Mooring is a niche product that appeals to all parties involved in mooring and berth management. The selling challenge is that every harbor management team is structured differently.

Creating a “Starter Kit” complete with documents to be distributed to key influencers allowed for the conversation to be framed per specific audience.

Additionally, a quick look advertising rate card gives interested merchants the info they need to invest in this highly targeted arena.

Designed in Quark with Photoshop.


CUSTOMER SERVICE Welcome ResourcesClients need to have pertinent info at their fingertips.

A tabbed file folder full of the high level support documents was distributed to key personnel at the close of a new client engagement.


LaunchesNew Products + New Website

NEW! Boomerang Recovery Solutions™Q. What do you call a boomerang that doesn’t come back? A. A stick.

What if your data was a stick? Well…that would be a problem.

This was the premise of the Boomerang Recovery Solution product reveal of 2008. Launching an aggressive email campaign complete with a YouTube video and webinar series – by the end of the summer of ‘08 Fandotech prospects and clients knew what a Boomerang was!

Click to view video.


http://www.youtube.com/watch?v=j5q-MCC0B-0

NEW! RAIN™Declaring the “cloud” passé was a bold move but well worth it! Looking to distinguish Fandotech from the competition meant educating the masses that the “cloud” is merely the Internet and the real conversation should be about what it delivers.

Tall balloons and a team clad in bright cyan tees drew lots of attention driving both traffic and conversation.

Expo photo by Chris Volpe Photography. Gillian Kenny © 2011

CAMPAIGNS Website LaunchWith a clear goal of encouraging our audience to familiarize themselves with the newly developed website, three images of sewing needles were hidden within the pages of the site. Visitors who clicked on the found needle could enter their info for a chance to win an Amazon.com gift card.

Leveraging social media, hints were posted and the reward promoted. The promotion went viral and a dental assistant in California won the prize after seeing a hint re-posted on the Facebook wall of a friend.

Needles were strategically placed on pages featuring services to be highlighted. The newsletter announcing the winner and revealing the location of the needles had record number of clicks and web traffic for June 2010 had visits up +38.36% with new visits up +1.04%, page views up +62.14%, pages visited up +17.19%, average time on site up +83.40% over the previous 30 days.


EventsDriving Attendance, Live Seminars + Effective Webinars

EMAIL CAMPAIGNS EMR/EHR EventChallenge: Effectively manage contacts’ expectations so they…

- Don’t unsubscribe. - Attend or invite someone to attend. - Feel that we’ve delivered relevant content.

Plan: August newsletter. September newsletter. Invite to Healthcare list. Fall event promo. Reminder email. Thank you + invite. Regret + invite.

Touches:• Healthcare list: 4 times.• Registrants: 6 times.


EVENTS Live Seminars• Virtualization

Attendance: 44Opportunities: 7

• Constant ContactAttendance:43

• Social Media for BusinessAttendance: 63

• CT Business Expo PanelAttendance: 100+

• Google’s Place in EducationCT Education Expo, In-booth Seminars (standing room only)

Prospect and client relationships are nurtured through regularly provided relevant content. Building technical authority often means demonstrating an understanding and proficiency in areas not entirely germane to one’s product offerings.


EVENTS Webinars

Office 2007Attendance: 61YouTube Hits: > 4,200

Customer Portal How-ToAttendance:15*

*GoToMeeting attendance limit. We promptly invested in GoToWebinar which affords us 100 seats!

DotNetNuke DemonstrationAttendance: 37Opportunities: 4

Zix Product OverviewAttendance: 33Opportunities: 11


PromotionsCoffee Break, Undercover Boss + Needle-In-A-Website

PROMOTIONS Coffee BreakThe goal? Stickiness. The plan? Create a page that will keep people coming back for more. This “coffee break” game page did just that.

Side bars and headers are used to promote events, offerings and products.

The page is promoted via social media platforms and monthly newsletters.


PROMOTIONS Undercover BossPromotion mission as expressed byJohn Boyd via the newsletter:

As President of Fandotech, I'm concerned with our reputation, not only in the eyes of the public but in the eyes of our employees as well. Having so much confidence in our team, I wanted to find a way to honor their insights about our business processes.

This year CBS launched a new series, 'Undercover Boss'. The show chronicled business owners as they went undercover within their respective companies to witness first-hand the day-to-day trials and triumphs of the employees that make the magic happen.

What was the result? Real change! An intimate knowledge of the challenges faced by employees helped the executives make better decisions about process and gave context to employee complaints and suggestions.

Armed with my Groucho Marx glasses, I'm setting out to better understand key positions in our company. The goal? To see how we can improve our processes, keep employee morale high and client satisfaction even higher.


PROMOTIONS Concerts + ContestsCONCERT First come first served VIP concert packages included preferred seating and free parking.

A great way to reach out to clients and prospects this email helped foster a sense of community. The individual concerts were a relaxed networking opportunity for the senior management who hosted the guests.

CONTEST Three images of sewing needles were hidden in the pages of fandotech.com. Scavengers who found one were entered win an Amazon.com gift card. What a great reward for leafing through the pages of a newly re-launched site!


Internal MarketingTraining, Team Building + Employee Appreciation

TRAININGS Product Education1. Process meetings to identify issues

and inefficiencies.2. Implement process improvement.3. General employee overview training.4. Specialized training by department.5. Follow-up surveys to verify employee

participation and program effectiveness.


TEAM BUILDING Work Hard, Play Hard.Serving the employees. Fandotech is always running so why not put it on a t-shirt! To encourage fitness and camaraderie Fandotech inaugurated a company running club in the summer of 2010. With full support from a participatory management team we outlined upcoming races for employees and their families to sign up for.

In a company of 25 employees, abilities range from avid walkers and cyclists to tri-athletes and marathoners! Clad in our yellow, "Always Running", dri fit tee's the team has grown to 11 employees and 3 family members. In exchange for team members sporting the official team tee, Fandotech fronts the registration fee for pre-specified races.


APPRECIATION Employee Paloozas

Taking a cue from the hit NBC show “The Office” we ran a fun filled day of office related games including (but by no means limited to) a twitter scavenger hunt, blog writing contest, building lock down relay race and match the manager to the quote.

This “plus one” event allowed employees to bring a guest and share in the year end celebration of a job well done. Correct responses to trivia questions about the company were entered into a drawing for great prizes and everyone had a lovely night out to dinner.

A night at the basketball hall of fame was a dream come true for most of our employees. With the museum all to ourselves for the evening we enjoyed hall of fame trivia and shoot around contests.

Go Kart racing was a hit complete with qualifying runs and two heats – the winners sure did earn their trophies!

Making sure that employees feel appreciate isan important facet of keeping morale high and employee turn over rate low.

Each quarter Fandotech hosted an employee event. Standard features of the event included:

• Brief business meeting.• Employee(s) of the quarter.• Shirts for Certs™ recipients.• Quarterly referral incentive program winner.• Contests, prizes and gifts.


Social Media MarketingBuilding Authority, Measuring Success, Adding Value + Maximizing Efforts

SLIDE SHARE Sharing is caring.Storing and sharing presentations, white papers and case studies on Slide Share is a perfect way to be a searchable resource for prospects. An essential part of building your social authority, sharing one’s slides can help to shape an individual’s or organization’s relevance within their market.


GOOGLE Measuring GoalsIn 2010 Fandotech’s goal was to increase web traffic.

After an aggressive refresh and re-launchof fandotech.com there was a considerable uptick in traffic over the previous year of +61.30%.

Continuing to improve the site’s search engine optimization there is steady improvement in number of visits as wellas average time spent on site.


TWITTER For BusinessAs an IT firm it’s importantto maintain a respectable presence in the social media arena – that includes Twitter.

Twitter is a great tool to assistin monitoring brand and client sat, engaging in IT conversation, positioning the organization asa helpful authority and keeping up with IT trends.


YOUTUBE Video EducationYouTube is a fantastic resource so why not contribute! Product promotions, software demons and recorded webinars flesh out our channel and make an impression with contacts we may otherwise never have met.


Article Date Outlet Hits

M. Conigliaro Red Hat 9/18/2009 PitchEngine.com 211

Fandotech Tech Top 40 10/23/2009 PitchEngine.com 110

SonicWALL Gold Partner 11/9/2009 PitchEngine.com 30

MSPmentor 100 3/26/2010 PitchEngine.com 80

Inc 5000 List Again 9/20/2010 PitchEngine.com 108

MSPmentor 100 2/24/2010 PitchEngine.com 65

Inc 5000 Spot #1383 8/21/2009 PRLog.org 286

M. Conigliaro Red Hat 9/18/2009 PRLog.org 155

Fandotech Tech Top 40 10/23/2009 PRLog.org 143

SonicWALL Gold Partner 11/9/2009 PRLog.org 140

MSPmentor 100 2/24/2010 PRLog.org 124

Inc 5000 List Again 9/13/2010 PRLog.org 193

Truth About EMR 9/20/2010 PRLog.org 216

MSPmentor 100 2/24/2011 PRLog.org 105

Inc 5000 Spot #1383 8/21/2009 free-press-release.com 12

M. Conigliaro Red Hat 9/18/2009 free-press-release.com 16

Fandotech Tech Top 40 10/23/2009 free-press-release.com 10

SonicWALL Gold Partner 11/9/2009 free-press-release.com 45

MSPmentor 100 3/26/2010 free-press-release.com 12

Inc 5000 List Again 9/13/2010 free-press-release.com 162

Truth About EMR 9/20/2010 free-press-release.com 140

Notes: Online PR and HBJ do not furnish stats.

PRESS RELEASES Free PressLeveraging free press outlets is a fantastic way to create buzz. News is also posted to the website and pushed out through the social media channels to make sure everyone knows what’s goin’ on!


BLOGGING as a Service• Technology Ambassador• Product Reviews• Vertical Specific Info• Corporate Culture• Customer Service


FACEBOOK For CultureWe use Facebook as a place where we can express our corporate culture. Sure, we post our newsletters and events but we also share Groupons we love, picts of employee paloozas and running team achievements.

For ConversationFacebook is also a great landing page for creating conversation. Starting a train of thought in a newsletter with a link to the discussion page coupled with tweeting and facebooking the topic can lead to engaging new prospects.


Newsletter Theme

Twitter

Blog

FacebookLinkedin

Website

Podcast

NEWSLETTER Multi-functionalWith one newsletter article…• Increase web traffic.• Branding.• Establish authority.• Become a resource.• Stay in front of contacts.• Create community.


Gillian Kenny Portfolio, Graphic Design & Marketing

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