Gillette Vertical Final 1 - Copy
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Transcript of Gillette Vertical Final 1 - Copy
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Gillette
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Group No.-14
Sanjeev Agrawal
Pankaj Kamboj
Lokesh Agrawal
Soumitra Biswas
Rahul Verma
Durga Prasad Smriti Verma
Kesha
Seema Devi
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THE GILLETTE COMPANY
1895 Founded by King C Gillette with William Nickerson in Boston,
U.S.
It was acquired by Procter & Gamble on 1st October, 2005
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NORTH
AMERICA
SOUTH
AMERICA
UK
EUROPE
AFRICA
ASIA
AUSTRALIA
GILLETTEWORLDWIDEMANUFACTURING
SUBSIDIARIES
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GILLETTE
PRODUCTRANGE
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Business Segments
Gillette
PersonalGroomingproducts
PortablePower
Products
Oral Care
Products
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Turnover
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STRENGTHS
Strong Brand Image
Quality and Innovation
Aggressive AdvertisingGlobal presence
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WEAKNESS
Long Development Cycles
Expensive Brand Maintenance
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OPPORTUNITIES
New Production Technology
Consumer Brand Preference
Changing Societal Attitudes
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THREATS
New Competitors
Economic Downturn
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MACH3TURBO
Mach 3 triple-blade razor was introduced in
1998 to great hype and fanfare.
Extremely sharp and durable
Gillette (72% market share world-wide in therazor industry)
Mach3 three-blade razor has 45% of it
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BLADES & RAZORS STRATEGY
Premium Brand - Premium Price
Build Strong Brand Loyalty
Maintain Superior Growth in Market Share
Build Shaving Systems Sub-Segment
Invest in technology and product innovation
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What made MACH3 a Success ??
Easy Shaving
Good grip, Lubricating strip (no aftershave needed)
No second shave
Safe Shaving
No cuts, abrasions
Quick Shaving
3 blades
Lubrication - can b used without shaving cream too
Easy Handling
Carrying case, pouch
Ease of taking cartridge and putting it back
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GILLETTESURVEY REPORT BY IBA BANGALORE (BATCH 09-11)
Group No.14
Name-
Age-
Income/month (Rs)-- below 5000 5000-15000 above 15000 Not Working
1. Which razor are you using?
Gillette Supermax Palmolive Others
2. Since when are you using this brand?
Above 5 years 3-5 years 1-3 years below 1 year3. What are the qualities you like in this brand?
__________________________________________________________________
4. What is the frequency of shaving in a week?
Daily 2 times a week 4 times a week once a week
5. What is the frequency of cha nging blades?
1 week 2 week 1 month above 1 month
6. What is the monthly expense in Razor?
Below Rs 100 Rs 100-200 Above Rs 300
7. Are you satisfied with your brand?
Fully Partially No
IF NOT USING GILLETTE
8. Apart from your brand, have you used Gillette ever?
Yes No
9. What are the reasons for not using Gillette?
__________________________________________________________________
Suggestions/comments for making Gillette better________________ _________
__________________________________________________________________
Date-
Signature-
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25
21
32
5
98
0
5
10
15
20
25
30
35
Jayanagar--Block 4 Koramangla MG Road
using mach 3
not using mach 3
Area No. of person survyed using mach 3 not using mach 3
Jayanagar--Block 4 30 25 5
Koramangla 30 21 9
MG Road 40 32 8
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500
700
600
0
100
200
300
400
500
600
700
800
20 to 30 31 to 45 46 to 55
E
x
p
e
n
s
e
Age Group
Share Of Wallet
20 to 3031 to 45
46 to 55
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Which Razor???
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Customer Satisfaction
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Loyal To Brand
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Thank You