GIGIBROOKS_BRANDBOOK
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Transcript of GIGIBROOKS_BRANDBOOK
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These Brand Guide l ines work as a co l lect ion of
ru les , s tandards , typefaces , co lors and t ips for
the appl icat ion of the Gig i Brooks brand, logo,
and v i sua l s ty le .
BRANDING GUIDELINES +GRAPHIC STANDARDS
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To become a recognizab le brand requires
d i l igent and consc ious effort , and a cons i stent
approach to a l l communicat ion. Th is i s based
on the understanding that every v i sua l
cho ice in advert i s ing, co l latera l and more i s a
communicat ive effort that speaks about the
Gig i Brooks brand.
Del iver ing a cons i stent Gig i Brooks brand
message wi l l re inforce both strategy and
persona l i ty, creat ing an impact that w i l l boost
the Gig i Brooks brand exponent ia l ly.
BRANDING GUIDELINES +GRAPHIC STANDARDS
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Table
of C
ontent
s
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TONAL FILTERWHAT IT IS + NOTVALUE PROPOSITION
MASTER LOGOCOLOR PALET TES + T YPEFACESCRESTS + PL AQUESSUPPLEMENTAL ELEMENTSARROWS + PAT TERNS
091012
1519253545
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GLOBAL
CL ASSIC
PL AYFUL
QUALIT Y
UNFORGET TABLE
LUXURIOUS
EXCEPTIONAL
TIMELESS
LOYAL
SOPHISTICATED
WARM
EVOCATIVE
EXPERIENCE
TONAL FILTER
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WHAT IT IS
ELEGANT
CL ASSIC
WARM AND PL AYFUL
UNFORGET TABLE
REBELLIOUS
GLOBALLY APPEALING
IMAGINATIVE
SENSE MEMORY- EVOCATIVE
UNIQUE
CHARMING WITH AN EDGE
TIMELESS
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WHAT IT IS NOT
FORGET TABLE
ORDINARY AND PL AIN
TWEE- SICKENINGLY SWEET
TASTELESS OR TACKY
LIMITED
COLD OR HARD
PRIMARY BRIGHT COLORFUL
COOKIE CUT TER
AN IMITATOR
BORING
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FUSING BRITISH CHARM AND WEST COAST LUXE,
GIGI BROOKS COMBINES THE BEST OF LONDON AND BEVERLY HILLS
INTO A ONE-OF-A-KIND LUXURY RETAIL EXPERIENCE FOR CHILDREN,
OFFERING EVERY THING FROM BESPOKE FURNITURE AND INTERIOR
DESIGN TO UNIQUE TOYS AND GIFTS.
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MASTER LOGO
The Gig i Brooks Master Logo i s des igned to
evoke a t imeless qua l i ty making i t appropr iate
for i t s categor y but more important ly,
d i st inct ive and memorable overa l l .
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MASTER LOGO
The Gig i Brooks logo, cons i st ing of the wordmark
pa i red with the crown and geographic s ign i f iers ,
i s the centra l v i sua l dev ice of the Gig i Brooks
brand ident i ty.
Th is Master Logo must a lways be reproduced
in i t s complete , unmodif ied form with a l l three
components intact [wordmark, crown, and
geographic s ign i f iers] . Th is pract ice i s important
to ensure v i sua l integr i ty and cons istency.
Th is logo should be used whenever poss ib le .
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COLOR PALET TES + T YPEFACES
Typography i s key to br ing ing a brand to
l i fe . It def ines the brand vo ice and appears
cons istent ly across a l l messag ing and
communicat ion.
Color i s a s trong and important a id to
estab l i sh ing the Gig i Brooks v i sua l rea lm. It
i s part icu lar ly advantageous for a brand to
cons istent ly “own” and “apply” i t s pr inc ipa l
co lors to prov ide recognit ion cues that
enhance the wordmark and logo.
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A a B b C c
T YPEFACE No. ONE | YOUNG GALL ANT
A a B b C c D d E e F f G g H h I i J j K k L l M m N n O o P p Q q R r S s T t U u V v W w X x Y y Z z
1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( )
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A B C
T YPEFACE No. TWO | AW CONQUEROR SL AB
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0! @ # $ % ^ & * ( )
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GIGI MILK BLUE GIGI MILK PINK
RGB | 186 / 210 / 215HEX | BAD507CMYK | 26.28 / 6 .35 / 13 .1 / 0
RGB | 243 / 222 / 221HEX | F3DEDDCMYK | 3 / 13 / 8 / 0
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GIGI FOG GRAY GIGI WARM IVORY
RGB | 153 / 153 / 153HEX | 999999CMYK | 43 / 35 / 35 / 1
RGB | 249 / 249 / 229HEX | F9F1E5CMYK | 2 / 4 / 9 / 0
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CRESTS + PL AQUES
The Gig i Brooks crests and p laques are
propr ietar y branded e lements crafted from
key e lements of the master logo, inc luding
the GB in i t ia l s , crown and locat ion s ign if iers .
These e lements can be used in tandem with
or as an a l ternat ive to the master logo, as
a branded stamp to further br ing the Gig i
Brooks wor ld to l i fe .
Each icon and crest comes in three co lors :
Gig i Mi lk Blue for boys , Gig i Mi lk Pink for
g i r l s , and Gig i Fog Gray as a neutra l opt ion.
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CREST- GIGI FOG GRAY- GENDER NEUTRAL
CREST- GIGI MILK BLUE- BOY
CREST- GIGI MILK PINK- GIRL
01
02
03
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CRESTGIGI FOG GRAY - GENDER NEUTRAL
01
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CRESTGIGI MILK BLUE - BOY
02
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CRESTGIGI MILK PINK - GIRL
03
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CREST- GIGI FOG GRAY- GENDER NEUTRAL
CREST- GIGI MILK BLUE- BOY
CREST- GIGI MILK PINK- GIRL
01
02
03
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PL AQUEGIGI FOG GRAY - GENDER NEUTRAL
01
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PL AQUEGIGI MILK BLUE - BOY
02
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PL AQUEGIGI MILK PINK - GIRL
03
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SUPPLEMENTAL ELEMENTS
Supplementa l e lements are s imple decorat ive
icons that compl iment the Gig i Brooks brand.
Whi le each of these des igns can l ive on the ir
own, these e lements should never rep lace the
Gig i Brooks Master Logo, Crest , or Plaque.
These e lements can be used for an array of
purposes inc luding st ickers , hang tags , labe ls ,
and g i ft boxes .
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STANDALONE MONOGRAM
MONOGRAM WITH CROWN
CROWN + BOW
01
02
03
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STANDALONE MONOGRAM
01
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MONOGRAM WITH CROWN
02
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CROWN + BOW
03
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QUADRANT ELEMENT - CROWN- MONOGRAM LET TERS- BOW- CROSSED ARROWS
AXIS ELEMENT- BOW- CROSSED ARROWS
SINGLE ELEMENT- BOW- SINGLE ARROW
01
02
03
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QUADRANT ELEMENT CROWN - MONOGRAM LET TERS - BOW - CROSSED ARROWS
01
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AXIS ELEMENT BOW - CROSSED ARROWS
02
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SINGLE ELEMENT BOW - SINGLE ARROWS
03
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SUPPLEMENTAL PAT TERNS
The arrows and patterns are propr ietar y Gig i
Brooks e lements for use on t i ssue paper,
shopping bags , and on the back of rece ipts or
stat ioner y.
As the most rudimentar y v i sua l dev ice in the
Gig i Brooks brand ident i ty, these arrows as a
supplement to any other Gig i Brooks branding
e lements .
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COMPLEX ARROWS
CROSSED ARROWS
SINGLE ARROW
01
02
03
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ARROW PAT TERN
01
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NSG / SWAT
73 Spr ing Street Su i te # 302
New York, NY 10012
212.257.1726
ART DIRECTOR | CHIA SCHMITZ
c.schmitz@nsgswat .com
EXECUTIVE PRODUCER | MICHELLE MORAN
m.moran@nsgswat .com
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