GIFT CARD SOLUTIONS - First Data - Global Selector Data Gift Card solutions are just one of a wide...
Transcript of GIFT CARD SOLUTIONS - First Data - Global Selector Data Gift Card solutions are just one of a wide...
GIFT CARD SOLUTIONS FOR NATIONAL & GLOBAL MERCHANTSFirst Data takes you beyond with Gift Card solutions designed to drive loyalty and repeat sales.
Enabling innovative solutions through strategic alliances
HOW WILL YOU GO BEYOND?Today’s marketplace is changing at a rapid pace right down to the
waysyourcustomersbuygoodsandservices.Tostaycompetitive,
it’s crucial for you to implement a payment strategy that delivers
the most value to your business—and realizes the potential of
everytransaction.
At First Data, we’re uniquely positioned to help your business
succeed.Withmorethan40yearsofglobalexpertise,hundreds
of products across 28 categories and 25,000 payment experts, we
offer merchants the breadth and depth of solutions and services
otherssimplycan’t.Letalone,fromonesingle,integratedsource.
When you partner with First Data for your merchant branded
giftcardprogram,yourbusinessbenefitsfromFirstData’sstrong
history in prepaid, leading product innovation, comprehensive
consultativeservicesandglobalfootprint.WithFirstDataGift
Card solutions, you can attract new customers, drive incremental
revenueandbuildyourbrand.
46%The number of consumers making purchases at gift card
mallshasincreasedfrom38%in2009to46%in2010
–2010FirstDataU.S.GiftCardConsumerInsightsStudy.
Learnmore.
Payment Acceptance
Advanced Solutions &Innovation
Mobile
NetworksConsumer
& CommercialPayments
Info & Analytics Prepaid
PRODUCT SUITES
Acquiring
eCommerce
Telecheck and Collecitons
Terminals
Security and Compliance
International Currency
Financing
Pay
men
t Acc
epta
nce
Prepaid
Information &
Analytics
Ad
vanced Solutions
Network Solutions
Is
suin
g &
& Innovation
Acc
ess S
olut
ions
FIRST DATA’S BROAD PORTFOLIOFirst Data Gift Card solutions are just one of a wide range of leading payment
offeringsyoucanleverage—allfromonesingle-sourceprovider.
Gift
Payroll & General Purpose
Promotional & Incentive
Card Production
Healthcare
GO BEYOND: GIFT CARDS
Differentiate and Grow Your Brand with First Data GIFT CARD SOLUTIONSIndustry Leading Expertise
Comprehensive Services
Unsurpassed Reliability
Fraud Protection
Relevant Business Advice
First Data has over 17 years of experience in Prepaid solutions,
startingwiththeindustry’sveryfirstgiftcardprogram.Since
then, First Data has implemented thousands of gift card
programs and managed many successful conversions
includingmanyoftheindustry’slargestprograms.
Learnmore.
First Data Gift Card solutions start with our reliable gift
card processing platform and include product design,
cardplasticsmanagement,distributionandbackoffice
services.FirstDatacanhelpyoumanageeveryaspect
of your program, providing end-to-end card services,
robust reporting and advanced tools that improve the
securityofyourprogram.Programoptionslikethird
party distribution and reload automation can help grow
andadvanceyourprogram.Learnmore.
First Data delivers secure and reliable technology
serviceswithsevenconsecutiveyearsat99.9%system
uptime.Oursystemshave2xthecapacityneeded,even
during peak season, with command center monitoring
24x7andanunparalleledincidentresponseprocess.
We offer comprehensive, industry leading point-of-sale (POS)
systems with transaction processing and card technologies
thathelpprotectagainstgiftcardfraud.Thisincludes
unique features such as proprietary card numbering and
data structure, PINs and encryption required for Internet
redemptiontransactionsandaFraudWatchsolution.
A single point-of-contact assures you easy access to
everythingyouneedtomanageyourprogram.You
receive exclusive access to customer insights, best
practices, comprehensive industry research, industry trend
information and targeted recommendations that will help
driveyourgiftcardprogramgrowth.Learnmore.
1,2 – 2010 First Data Gift Card Consumer Insights Study
The ways your customers buy goods and services
areevolvingeveryday.Giftcardscontinuetogrow
in popularity with over 93 percent of consumers
purchasing or receiving a gift card annually1.Andgift
cards can generate more revenue for your business,
too.Over72percentofconsumersreportspending
more than the value of their gift cards2.
At First Data, our global experience across the full
payments value chain gives us unique insights into
the marketplace, allowing us to develop the most
innovative and comprehensive solutions merchants need
toleveragemorevaluefromeverytransaction.
FirstDataGiftCardsolutionsarenoexception.FirstData
merchant branded gift card solutions for large merchants
are trusted by over 300 of the world’s largest retail
brands.Weofferextensiveconsultativeservicestohelpyou
defineandimplementasuccessfulprepaidoffering,
innovative functionality that drives leading-edge merchant
programs,andservicein37countriesworldwide.Our
expertiseincludesbothnewprogramsetupandconversions.
Grow your business and your bottom line with the industry’s most complete gift card solutions.
OUR GIFT CARD SOLUTIONS
FIRST DATA ADVANTAGE
Over 17 years of gift card production experience
and over 35 years of experience in card issuing.
Utilizes powerful web-based functionality,
Automated Clearing House (ACH) and Electronic
Funds Transfer (EFT) for funds movement,
convenient reporting, and flexible setup options.
Allows a single card to carry gift balances for
multiple merchants.
Facilitates relationships with gift card resellers
and innovative online distribution options for both
physical and virtual cards.
An easy to use web-based solution, enabling consumers
to reload funds onto stored-value cards in real time
via a link to a credit card or checking account.
Provides consumers the ability to quickly and easily
send a gift to a friend via Facebook, to their mobile
device or email.
Robust, web-based gift card order and program
management system as well as order fulfillment
services for B2B and B2C sales.
Mobile couponing distribution system that leverages
your gift card program to track the coupon to
redemption.
Innovative and impactful data-driven marketing
solution used to acquire, develop, convert and
retain customers.
Full range of reporting capabilities in a hosted
environment that save you time and resources.
Provides actionable insights on closed loop
programs, tracking key metrics on activations,
redemptions and reloads across the industry.
Offers prepaid issuing merchants the opportunity
to benchmark the performance of their prepaid
products vs. timely and established industry
metrics.
BENEFITS
Total program management including planning and
forecasting, order management, design consultation,
and inventory and fulfillment services.
Accurate, timely net settlement of gift cards and
easy-to-use reporting which is particularly useful for
merchants with franchise locations.
Drives increased spending of existing customers with
targeted packages and influences purchasing behavior
with unique incentives.
Increase brand exposure and boost gift card sales by
expanding the number of channels you utilize for card
distribution.
Encourages repeat card usage and increases frequency
of customer visits through real time processing and
rules-based reloading.
Increases sales through the power of social networks,
expanding your gift card program into new markets
and demographics.
Creates new revenue opportunities with reduced
administrative efforts by enabling online B2B and B2C
sales through your website.
Allows you to reach customers through a broad array of
mobile media outlets including social networking sites,
online mapping and directional services, location-based
shopping apps and existing merchant loyalty programs.
Improves campaign response rates by 3X- 7X versus
traditional direct mail using a prepaid incentive card.
Enables better decision making with access to better
information by delivering the data you need, when and
how you need it.
Allows subscribers to make timely market decisions and
operational adjustments to optimize your competitive
advantage.
Enables greater insight into competitive performance
through quantitative analysis to help you optimize
strategic decisions regarding program management.
SOLUTION
Card ProductionLearn more.
Settlement Solution
Multi-Purse Card
Third Party Distribution
Reload Automation
eGift SocialSM
Learn more.
Internet Sales Solutions
First Data mVoucher Solution
Incentive-to-ActionSM
Learn more.
Prepaid Business Intelligence
SpendTrend™ Closed Loop PrepaidLearn more.
Prepaid Advisor Benchmarking Toolkit
First Data was honored with the 2011 Paybefore Best in
CategoryAwardforBestGiftCardProgram.
Learnmore.
GIFT CARD SOLUTIONSTHAT DELIVERWe’vedesignedourGiftCardsolutionsspecificallyaroundthe
needsofbusinesseslikeyours.
Generate Incremental RevenueGift cards are not only popular as gifts,
theycanevenchangepurchasingplans.
When redeeming a gift card, 25 percent
purchased an item they had not planned to
spend money on, 8 percent bought a more
expensive version of an item they planned
to buy and 3 percent purchased an item
fromastoretheydon’tnormallyshopat.1
This means incremental revenue for your
business - and potentially a new repeat
customer.
First Data provides the tools, resources and
guidance to help manage and grow your
giftcardprogram.You’llhaveaccessto
a comprehensive suite of market studies,
including annual Consumer Insights,
semi-annual Mystery Shopping, Legislative
Reviewsandmore.
Maintain System ReliabilityLike most merchants, you want a reliable
gift card system that’s going to stay up
and running, especially during peak selling
seasonsandtheholidays.Yourequirea
reliable service provider that has a stable,
well-testedplatform.
First Data has a proven track record for
reliableuptime:99.9%,yearafteryearfor
thelastsevenconsecutiveyears.Backed
by our Service Level Agreements, First Data
providesyoutheassuranceyouneed.
Innovate Your Gift Card ProgramMultiple factors are converging to
propel the growth of e-gifting, with
25 percent of consumers likely to send
ane-gift.2 Contributing to this growth
include the proliferation of social
networking sites, the convergence of
mobile and Internet technologies and
the continued desire for convenience
andimmediacy.Socialnetworkspresent
a tremendous opportunity for businesses
to target consumers, especially people
inthedifficulttoreach18-to-25yearold
demographic.
The First Data eGift SocialSM Solution
allows you to expand your existing gift
program into the rapidly developing social
networkingspace.Theapplicationallows
your customers to send “item level” gifts via
Facebook to a friend’s mobile device
oremail.
1,2–2010FirstDataU.S.GiftCardConsumerInsights Study
99.9%Twentyfivepercentofconsumersare
interested in sending an e-gift2
25%1/3Over one third of consumers receiving
gift cards change their purchasing plans,
resulting in additional sales for the merchant 1
99.9%uptimemeansquickertransactions
and happier customers
HOW DO YOU GO BEYOND TO…• Execute a gift card program seamlessly?
• Differentiate your gift card program from your competitors?
• Drive incremental growth through the use of gift cards?
• Attract new customers and build existing customer loyalty?
• Reduce fraud?
FIRST DATA. GIFT CARD SOLUTIONS.
FIRST DATA GOING BEYOND+40 years in the business
+28 product categories, hundreds of products
$1.4 trillion settled annually
53 billion transactions annually
Contactyoursalesrepresentativeorvisitfirstdata.com
© 2011 First Data Corporation. All Rights Reserved. All trademarks, service marks and trade names referencedinthismaterialarethepropertyoftheirrespectiveowners.
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