Gidon Session 4

1

Insert institution’s name.

Building A Successful Business Using The Internet

Session 4 – Welcome Back!

1

Insert institution’s name.

Building a Successful Business

on the Internet

Session 4 - Welcome Back!(How was your חג?)

SiteSell Education2

Homework from Last Session

Complete the brainstorming exercise. State your Site Concept in 1-2 words. State your Site Concept in one sentence. Build your Site Content Blueprint. Preview Day 4 of the Action Guide.

Any Questions? E-mail or call me! [email protected]

02-5354586, 054-5665037

SiteSell Education3

The Goals For Session 4

Work on your Site Content Blueprint. Do a preliminary “M” assessment. Investigate/plan your Monetization Mix. Learn how to refine your Site Concept and

content by continually reviewing and revising Master Keyword List and monetization options.

SiteSell Education4

Is It Time To Register A Domain?

It’s almost time, but first… Have you completed your brainstorming? Have you pruned and sorted your keywords? Have you built a three tier blueprint? Have you planned your Monetization Mix?

SiteSell Education5

Tobi’s Pruned And Sorted MKL

SiteSell Education6

Keyword Anomalies

SiteSell Education7

Site Content Blueprint

SiteSell Education8

Class Exercise

Complete your

Site Content Blueprint.

SiteSell Education9

15 Minute Break…

SiteSell Education10

The #1 Mistake – Starting At The M


Why Research Monetization Now?

You must execute (B-)C-T-P first to monetize successfully.

Do a preliminary assessment and start an M plan now in order to avoid future disappointment.

You can always refine the Site Concept according to the Monetization Mix.


The M Comes Last

Do a quick preliminary M assessment.

Think about potential income streams (monetization

models) NOW.

Identify enough good monetization models to have

several ways to convert PREsold traffic into dollars.

Think diversification!

Understand how each model "fits" your Site Concept.

Do your monetization plan before you commit to a

domain name.


The C-T-P-M Process


Tobi’s Monetization Potential

Monetize individual content pages.

Monetize entire site. Here are two examples:• Become a Webmaster and build sites for others.• Joint venture with products/services partners, to

market/sell their stuff for a percentage.


Monetization Models (Part 1)

1. Represent the products/services of related, non-competing online businesses and earn affiliate (commission) income.

2. Partner with an offline business, such as a real estate agent or hotel/motel owner, sending them customers, on a pay-per-click, per-lead, per-sale, or per-month basis.

3. Sell your hard goods, such as jewelry, tools, books, and so on, and ship them yourself, have them drop-shipped, or handled entirely by a fulfillment house.



4. Sell digital products, such e-books, software, music, and so on, where payments can be processed electronically through services such as ClickBank.

5. Add contextual advertising, such as Google AdSense or Yahoo! ads, to your content and earn click income.

6. Sell advertising directly to advertisers with products related to your content.



7. Sell your services, such as copywriting, programming, event planning, and so on.

8. Advertise items you're selling on eBay directly.

9. Insert eBay auction items directly into related content pages.



10. Build warm leads for your Network Marketing ("MLM") venture.

11. Rent stuff, anything from heavy equipment to extras for movies to your own time-share villa.

12. Send traffic to your own business, such as a Yahoo! store, your jewelry Web site or your local brick and mortar business, expanding its reach.


Google AdSense

A low-maintenance way to begin monetization. Serves up ads related to content. Rewards keyword-focused, content-rich sites. Google algorithm considers many factors. Blend ads into the content on page (rather than

distract from it).


What Should Tobi Do?

Follow the Action Guide!


Successful Monetization Tips

Consider each potential model carefully. Be flexible and open-minded. Tailor choices to your time and priorities. Consider your Site Concept growth. Look for diversification. It’s the long-term key. Use your PREsold traffic. Try to monetize every visitor. Make every visitor count!


Monetization Scorecard (Monetization Planning Worksheet) See your Monetization Mix at a glance. As your mature site evolves and/or note trends within

your target group, revise your monetization plan.


Monetization Resources

Monetization HQ

http://mhq.sitesell.com/

SBI! Resources HQ

http://sbiresources.sitesell.com/


Concept And Monetization Models

Best-Horror-Movies

http://www.best-horror-movies.com

The Ultimate Quit Smoking Guide

http://www.quitguide.com

All About Puppies

http://www.all-about-puppies.com

Monetization samples page

http://buildit.sitesell.com/main/m.html


Homework – See You Next Class! Complete your Site Content Blueprint. Refine it with Site Info

http://sbitips.sitesell.com/supply-site-info.html and Search It!http://help.sitesell.com/help-and-strategies/brainstorm-it/help-mkl.html#SEARCHIT

Complete your Monetization Plan draft with the Worksheet. Preview Day 5 of the Action Guide. Think about possible domain names. Complete Mid Term Survey

http://www.sitesell-education.com/mid-term-survey.html.

Any Questions? E-mail or call me! [email protected]

02-5354586, 054-5665037

Gidon Session 4

Education

Transcript of Gidon Session 4