Giant Corp

Giant Corp © 2010 Chuck Cantrell, Mike Webb & Ed Garcia “Profits are what it’s all about” Development Partner Demographic Age: 22 Income: $25,000,000,000 Giant Corp is at the top of its game; they never miss a beat and need to make sure their technology is within the easy reach of all potential customers. When Giant Corp talks partnership they mean business, they understand the meaning of value proposition and do everything they can to help their customers realize the highest possible value for their dollar. Giant Corp of course is not a charity and considers profitability to be their primary responsibility. Share holders must be satisfied! They run their business as efficiently as possible, trying their best to cross market their very large stable of products to maximize their return on every customer. Scenario Y! Stack Feature Behavior Giant Corp recently acquired a company that makes maps. This was an expensive purchase given the infrastructure required to keep maps of the world up to date. Giant Corp must fully maximize the value of this new acquisition’s assets in order to justify this large expenditure to its share holders. Y! Network: All protocols Y! Developer’s Network: Platinum Partner Y! Ad Server Y! Profile Access In order to maximize the revenue gain from their new acquisition Giant Corp needs a platform to deliver their services to the greatest number of potential customers. Since Giant Corp only owns intellectual property with no way to get it into the hands of their customers they need both a network and a technology platform that can make their stable of loosely sewn together products look like a seamless suite of applications. The Y! Stack, coupled with the Y! Network and Y! Platform, allowed Giant Corp to quickly move their offerings from proprietary networks and devices thereby enabling them to reach one of the largest available customer bases in the world. In exchange for use of the very powerful and very rich Y! Network and Platforms, Giant Corp has agreed to a revenue sharing model for ads to be delivered to their customers. By targeting based on their very unique user profiles that are married to the Y! Profile, maximum value is being delivered via contextually rich ads to their customers.

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Transcript of Giant Corp

Giant Corp

“Profits are what it’s all about” Development Partner Demographic Age: 22 Income: $25,000,000,000 Giant Corp is at the top of its game; they never miss a beat and need to make sure their technology is within the easy reach of all potential customers. When Giant Corp talks partnership they mean business, they understand the meaning of value proposition and do everything they can to help their customers realize the highest possible value for their dollar. Giant Corp of course is not a charity and considers profitability to be their primary responsibility. Share holders must be satisfied! They run their business as efficiently as possible, trying their best to cross market their very large stable of products to maximize their return on every customer.

Scenario Y! Stack Feature Behavior Giant Corp recently acquired a company that makes maps. This was an expensive purchase given the infrastructure required to keep maps of the world up to date. Giant Corp must fully maximize the value of this new acquisition’s assets in order to justify this large expenditure to its share holders.

Y! Network: All protocols Y! Developer’s Network: Platinum Partner Y! Ad Server Y! Profile Access

In order to maximize the revenue gain from their new acquisition Giant Corp needs a platform to deliver their services to the greatest number of potential customers. Since Giant Corp only owns intellectual property with no way to get it into the hands of their customers they need both a network and a technology platform that can make their stable of loosely sewn together products look like a seamless suite of applications. The Y! Stack, coupled with the Y! Network and Y! Platform, allowed Giant Corp to quickly move their offerings from proprietary networks and devices thereby enabling them to reach one of the largest available customer bases in the world. In exchange for use of the very powerful and very rich Y! Network and Platforms, Giant Corp has agreed to a revenue sharing model for ads to be delivered to their customers. By targeting based on their very unique user profiles that are married to the Y! Profile, maximum value is being delivered via contextually rich ads to their customers.