Giant Center Backgrounder - Am I your target customer 2016
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Transcript of Giant Center Backgrounder - Am I your target customer 2016
Am I your target customer?
Hershey Bears Fan Overview2015-2016 season
Hershey Bears Fan Ticket Holders are:
• 35-54 years old – Ave. age range of transient & season ticket holders; transient guests are
slightly younger, season ticket holder guests are slightly older
• Reside in Harrisburg, Lancaster, York-Hanover, Lebanon market
• $50K - $99K Annual income– Professional & white collar occupations accounted for 70% of ticket holders
• Majority own home, are married, and have children
• Larger percentage of male ticket holders– Transient ticket holders: 60% male to 40% female – Season ticket holders: 68% male to 32% female
2013-2014 Findings from Transient & Season Ticket Holder study conducted by Air Integrated
Loyal fan base stays connected with Hershey Bears
• Hershey Bears Media Communications Network as of 5/3/16:– 58,913 Facebook Friends– 32.6K Twitter Fans – 12.1K Instagram Followers – 1,720 YouTube Subscribers– 40,000+ Sweetmail Subscribers (e-newsletter)– 672,675 Website visitors from 10/1/15 – 4/25/16– 110,000+ Hershey Bears Mobile APP users
Hershey Bears Game Attendance• 9,790 Average Game Attendance during 2015-2016 regular season
– Giant Center Seating Capacity: 10,500– 688 seats located in the Bud Light Champion’s Club Lounge with private Club Lounge
access and amenities– 40 Suites on suite level (38 Suites under lease agreements; 2 Suite Rentals)– 6,370 Season ticket holders during the 2015-2016 Season (includes full, partial and
flex season tickets)
• #1 in American Hockey League Attendance since 2005-2006 Season– Giant Center is Home of the Hershey Bears– AHL regular season runs Oct-Apr – 38 regular season home games
• Hershey Bears ranked #1 in Eastern Division at end of 2015-2016 regular season
Hershey Bears in the Play-offs!• The excitement continues with Hershey Bears advancing into Round 2
of the Play-offs with Sunday’s win, eliminating the Portland Pirates
Posts above featured on the Hershey Bears website, Facebook and Twitter Pages
Sponsorship Involvement Considerations
Sponsorship Packages include but not limited to:• Brand Visibility: Digital LED Ring, Dashboards, Ice logos, Concourse Signs,
Bathroom Signage, Section Signage, Guest Services/Will Call Windows, Video board Announcements and Zamboni sponsorship
• Interactive Activities: On-site Tabling/Sampling, Video board & Intermission Features
• Promotion Night & Activation Opportunities
• Media Communications: Ads/Spots via Print, Website, TV, Radio
• Hospitality Elements: Tickets, Suite/Catering Room Rentals, Suite Leasing
NOTE: All Sponsorship Packages are customized based on your business’s marketing/partnership objectives
Contact Information
Deborah EllenbergCorporate Partnerships Account Executive
Hershey Entertainment & Resorts300 Park Blvd
Hershey, PA 17033
PHONE: 717-534-8944FAX: 717-534-3165
EMAIL: [email protected]