Gianluca Fiorelli - SMM Internazionale
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International Social MediaGianluca Fiorelli - @gfiorelli1
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INDUSTRIE TOP PER
NUMERO DI FANS
Europa una “nana” rispetto
agli USA
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INDUSTRIE TOP PER
NUMERO DI FANS (SOLO
EU)
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INDUSTRIE TOP PER NUMERO DI FANS (SOLO EU)
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Prima di pensare a una strategia di contenuti
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Dobbiamo auditarli
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E fare una keyword research
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Solamente dopo attuamo
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BUZZSUMO
Meglio non usare keyword commerciali
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BUZZSUMO
Usiamo formule classiche
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BUZZSUMO
Creiamo allerte
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Possiamo ordenare
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Possiamo vedere chi ha condiviso
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Possiamo esportare
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Cerchiamo siti ricorrenti
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BUZZSUMO
Che contenuti funzionano in quei siti ricorrenti?
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Analizziamo i loro titoli
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Esistono autori di successo?
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Adesso andiamo Pro
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BUZZSUMO PRO
Analisi dei contenuti #WTF
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Quali contenuti sul nostro sito?
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Dove distribuire i contenuti?
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Che altri siti?
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Che contenuti?
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Quali tematiche?
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Relationship Marketing
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Pianificare con un obiettivo
Collaborazionesuicontenuti– BigInfluencers
RelationshipNurturing – Influencers…
Accesoinanteprima… SocialAds
Organico
Ideazione Produzione Stage Lancio
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Audience Builder
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Chi sono gli influencers?
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Chi sono gli influencers?
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Chi sono gli influencers?
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Creiamo progetti in Buzzstream
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Cerchiamo contatti
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Cerchiamo contatti
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Conversiamo con loro
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Audience Builder
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Filtriamo per tipologia di contatto
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Outreach
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Riassumendo…
Cercare Analizzare Coltivare Contattare Lanciare Analizzare
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WIN
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The Inbounder – 19/20 MaggioValencia
itseo.org/scontogianluca