Giampiero nadali - PR & Wine regions @wbis2014
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WBIS 2014 WBIS 2014 PR, bloggers PR, bloggers and publishers: any and publishers: any win-win-win business win-win-win business model ? model ? January 2014 January 2014 Giampiero Giampiero Nadali Nadali Elisabetta Elisabetta Tosi Tosi
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As part of the seminar "PR, bloggers, publishers, any win-win-win business models, Giampiero Nadali outlined the strategy when organising a trip for bloggers to Sicily
Transcript of Giampiero nadali - PR & Wine regions @wbis2014
WBIS 2014WBIS 2014
PR, bloggersPR, bloggersand publishers: any win-and publishers: any win-win-win business win-win business model ?model ?
January 2014January 2014
Giampiero Giampiero NadaliNadali
Elisabetta Elisabetta TosiTosi
Partners in SicilyPartners in Sicily
Elisabetta TosiValeria CàrastroGiampiero
Nadali
Sicily, Mount Etna Wine Region - Sicily, Mount Etna Wine Region - 20122012
Western Sicily, Marsala & Menfi - Western Sicily, Marsala & Menfi - 20132013
ROI: ROI: ““Building relationshipsBuilding relationships””
•Trips are only the “first step”
•Winegrowers are the protagonists
•Before the trip:
•we try to educate wineries to use properly wine social media to maximize engagement with visitors
•After the trip:
•follow ups, SM campaigns, engaging visitors in future visits in their countries, etc.
Branding a winery/wine Branding a winery/wine regionregion
•Detailed info on every aspect of production (before and during the trip)
•Different approach for different visitors:are they pros? are they winelovers?
•Creating contents in real-time,monitoring contents after the trip
•ROI: “reach”, “impressions”, “sentiment”, “posts”, “photos”
Elisabetta TosiElisabetta [email protected]
Mobile: 348 5178920Mobile: 348 5178920
Giampiero NadaliGiampiero [email protected]: 348 7419566Mobile: 348 7419566
fermentidigitali.comfermentidigitali.com
[email protected]@fermentidigitali.com
