Hood Home Designs

Reality/Comedy Series60 min, weekly, close ended x 12 episodes

Created by: Alesa D Biddles

Registered ® 2009 Flystyle Productions, Inc.Registered WGAW 1386148

™

Executive ProducerMartin J. GloverAlesa D. Biddles

GHETTO FABULOUS MAKEOVER SHOWGHETTO FABULOUS MAKEOVER SHOWHood Home DesignsHood Home Designs

LOGLINE:LOGLINE: GHETTO FABULOUS MAKEOVERGHETTO FABULOUS MAKEOVER bringsbringsto you the challenging lifestyle of a luckyto you the challenging lifestyle of a luckycontestant who lives in the ghetto, chosen tocontestant who lives in the ghetto, chosen toget their home, office, or themselves,get their home, office, or themselves,transformed from Ghetto to Fabulous.transformed from Ghetto to Fabulous.

FORMAT:FORMAT: 60 Minute reality; weekly; closed ended.60 Minute reality; weekly; closed ended.

CAST:CAST: The HostThe Host –– a single person whoa single person wholoves to keep it real, and have anloves to keep it real, and have anoutgoing personality with lots ofoutgoing personality with lots ofenergy to keep the viewers hypedenergy to keep the viewers hypedand tuned into the show.and tuned into the show.

The GFM CrewThe GFM Crew –– a group ofa group ofexpert designers from the building andexpert designers from the building andconstruction, fashion, and beauty industries,construction, fashion, and beauty industries,who specialize in home, office, and peoplewho specialize in home, office, and peoplemakeovers.makeovers.

THE CONTESTANTTHE CONTESTANT –– people whopeople whoare on a very low income budget, but wantsare on a very low income budget, but wantslive and look large.live and look large.

TONE:TONE: Straight from the Hood Reality Comedy.Straight from the Hood Reality Comedy.

SETTING:SETTING: On LocationOn Location

Before

After

BRIEF SYNOPSISAA lucky contestant will come together with a celebrity in theirstate, to design, build, and makeover whatever challenge theyhave to overcome, whether it’s their home, office, or themselves,and will be assisted by the professional “Ghetto FabulousMakeover” crew. Throughout the entire makeover process, thecontestant will be faced with decision making, budgeting, andselection criteria, all to discover that with time, research, andeffort, they can “Look and Live Fabulous, by Shopping forBargains and Deals, all on a Low Income Budget.”

The GFM crew will travel to urban cities, low income neighborhoods, and to the heart of ghetto communities throughout thecountry, searching for ethnic backgrounds and cultures, requesting a makeover to get the look of today’s most popular stars.

It all starts when the GFM crew arrives in one the most popular cities in America such as: Los Angeles, San Francisco, Seattle,Chicago, Atlanta, Washington DC, Houston, Littlerock, New York, etc., by way of the Ghetto Fabulous Makeover Ride, with theGFM crew aboard. The GFM crew will view videos and CD’s on a monitor received from local contestants via website or by mail,requesting the need for a makeover. The GFM crew along with the audience help, will select the best contestant and notify them ofwinning the makeover by a surprise visit from the GFM host. The host will interview the contestant about their lifestyle andfeelings throughout the entire makeover process capturing every emotional moment and personal reactions. The GFM crew willcome up with a plan based on the contestant requests and physical appearance of the subject makeover.

From this point on the GFM crew will do what they do best, which is design, create, build, and perform makeovers.Each week the GFM crew will select a new contestant from a different city and the process will start all over again for a newepisode. Once the contestant is chosen, the GFM crew will set up camp in the heart of their neighborhood and begin the makeoverby utilizing local businesses, and services within that area. There will be surprise visits from celebrities who are from nearby areasof that city and will give the audience the dish about what it was like for them growing up in that town.

THE CHALLENGESTHE CHALLENGES

The host and crew members will give a how to demonstration andThe host and crew members will give a how to demonstration andlecture to the contestant on whatever type of makeover selected,lecture to the contestant on whatever type of makeover selected,then assign a small project to the contestant, family members,then assign a small project to the contestant, family members,and/or friends, to see how well they can complete the taskand/or friends, to see how well they can complete the tasktogether as a team so that this makeover will become a learningtogether as a team so that this makeover will become a learningand educational experience for the contestant, family and theand educational experience for the contestant, family and thecommunity. This challenge may include a little moving ofcommunity. This challenge may include a little moving offurniture, cleaning, painting, caulking, getting on their kneesfurniture, cleaning, painting, caulking, getting on their knees totodo a little flooring, doing hair, or just plain watching and lisdo a little flooring, doing hair, or just plain watching and listeningteningas the crew explain how to complete small projects to keep theiras the crew explain how to complete small projects to keep theirhome or themselves fresh, clean and updated in order to uplifthome or themselves fresh, clean and updated in order to upliftthemselves and their neighborhoods.themselves and their neighborhoods.

The contestant may also be assigned to complete a project with aThe contestant may also be assigned to complete a project with acelebrity guest and the GFM crew will report how well theycelebrity guest and the GFM crew will report how well theyworked together.worked together.

After the assignment is completed, the contestant will be sent tAfter the assignment is completed, the contestant will be sent toothe GFM holding area until the GFM crew has completed thethe GFM holding area until the GFM crew has completed theentire makeover. The contestant will appear at the end of showentire makeover. The contestant will appear at the end of showfor revealing of the results. The contestant will then team upfor revealing of the results. The contestant will then team up withwitha local real estate agent and receive a report on the current vaa local real estate agent and receive a report on the current valuelueand condition of their property, or if it is a beauty makeover tand condition of their property, or if it is a beauty makeover thehecontestant will meet with a fashion stylist after completion ofcontestant will meet with a fashion stylist after completion of thethemakeover,.makeover,.

THE GFM CREWTHE GFM CREW

HostHost

The show will be narrated by a single host throughout the entireThe show will be narrated by a single host throughout the entiremakeover process while interacting with the contestants, and wilmakeover process while interacting with the contestants, and willlserve as a focal point for the show whether itserve as a focal point for the show whether it’’s a home, office, ors a home, office, orbeauty makeover. The host will have a background in design,beauty makeover. The host will have a background in design,fashion, beauty, and style, with a very exotic look and funkyfashion, beauty, and style, with a very exotic look and funkyattitude, loves to gossip, and knows all the celebrities businesattitude, loves to gossip, and knows all the celebrities business.s.

The GFM CrewThe GFM Crew

Also the host will be accompanied by a crew of artistic expertsAlso the host will be accompanied by a crew of artistic experts fromfromthe building and design industry. All crew members will havethe building and design industry. All crew members will haveoutgoing personalities with lots of energy, and very funny whichoutgoing personalities with lots of energy, and very funny whichwill bring about the comedy segment of the show. They must bewill bring about the comedy segment of the show. They must bewilling to say whatever comes to mind and know how to keep itwilling to say whatever comes to mind and know how to keep itreal.real.

Fashion Design StylistFashion Design Stylist

Has a very exotic look and is fun, says whatever comes to mind.Has a very exotic look and is fun, says whatever comes to mind.Doesn't really care about what he or she is wearing, but can mixDoesn't really care about what he or she is wearing, but can mix andandmatch pieces resulting in a very unique style of their own. Whematch pieces resulting in a very unique style of their own. When itn itcomes to home designs, style from whatever theme desired iscomes to home designs, style from whatever theme desired isincredible.incredible.

SAMPLE CONTESTANTSSAMPLE CONTESTANTS

THE SECURITY GUARD

THE BRIDESMATE

THE COLLEGE STUDENT

THE FED-X MAN

Military Retiree – this 62 year old retiree from the military spends themajority of his time off, shopping for old antique furniture finding himselfunable to move around in his home because of the accumulation of junk. Hewants to move into bigger home as he has run out of space, and cannot adjustto the thought of getting rid of stuff. So, the retiree is requesting the GFMcrew to give him advice on what to do about moving.

College Graduate – at 24 years of age, Stacey has just graduated from collegeand has landed her first job and a new home that she inherited from hergrandmother. Stacey has decided to cut expenses by renting two rooms to herformer classmates and come to find out that the roommates are complainingthat the rooms are just not worth the $600.00 she is charging them for rent.The roommates are saying the rooms need work and new furniture in order forthem to pay that much rent. Stacey is requesting the GFM crew to make herrental rooms worth the $600.00 rent.

The Security Guard – this 41-year-old single mother of 2 spends the majorityof her time working extra hours to make ends meet. She always dreamed ofbecoming a gospel singer and spends the rest of her time singing in the churchchoir leaving no time to take care of herself. She is seeking help from theGFM Crew.

The Bridesmate to be– at 32 years of age, Stacey’s ghetto cousin from thehood wants her to be in her wedding. Stacey is very shy and doesn’t like to bearound a crowd of people. Therefore, she is requesting the GFM Team tocoach her throughout the entire wedding by giving her a fabulous look.

TARGET AUDIENCE and DEMOGRAPHICSTARGET AUDIENCE and DEMOGRAPHICS

Target AudienceTarget Audience

As the Ghetto Fabulous Makeover Show will featureAs the Ghetto Fabulous Makeover Show will featurecomedy, real life drama, and stories, the GFM crew willcomedy, real life drama, and stories, the GFM crew willattract a variety of individuals, groups, communityattract a variety of individuals, groups, communityorganizers, and decisionorganizers, and decision--making people with a targetmaking people with a targetaudience ranging from young adults to senior citizensaudience ranging from young adults to senior citizensages 21ages 21 –– 65. This show will have the most fabulous65. This show will have the most fabulouscrew that the whole world will want to view as it will becrew that the whole world will want to view as it will bea reality show that most individuals can relate to when ita reality show that most individuals can relate to when itcomes to saving and how to get most for your money forcomes to saving and how to get most for your money fora fabulous lifestyle.a fabulous lifestyle.

DemographicsDemographics

Specific data will be used in each state focusing on theSpecific data will be used in each state focusing on thedemographic trending, which will help determine thedemographic trending, which will help determine theinsight into changes, shifts and needs for any giveninsight into changes, shifts and needs for any givenpopulation. Demographics will be broken up into topopulation. Demographics will be broken up into tosmall regions for each state the GFM crew will performsmall regions for each state the GFM crew will performa makeover. An American community survey will bea makeover. An American community survey will beconducted for each city which will provide a basicconducted for each city which will provide a basicoverview of the population count, ethnic breakdown,overview of the population count, ethnic breakdown,family households, educational attainment, maritalfamily households, educational attainment, maritalstatus, employment, and income. These demographicstatus, employment, and income. These demographicstudies will be researched prior to the GFM crew arrivalstudies will be researched prior to the GFM crew arrivalinto a city. The demographic data will feature tables,into a city. The demographic data will feature tables,charts, and maps for easy reading and understanding.charts, and maps for easy reading and understanding.

LOCATIONLOCATION

The GFM crew will travel and utilize an RVThe GFM crew will travel and utilize an RVespecially designed for the set of the GFM crew.especially designed for the set of the GFM crew.This is where the selection of the contestant processThis is where the selection of the contestant processwill take place once the crew arrives in thewill take place once the crew arrives in thedesignated city for the makeover. The Ghettodesignated city for the makeover. The GhettoFabulous Makeover RV will also have a space toFabulous Makeover RV will also have a space toutilize for a production office.utilize for a production office.

The GFM RV will initially start the show on theThe GFM RV will initially start the show on thewest coast and make their way to the Midwest,west coast and make their way to the Midwest,South, and finally to the east coast. Target statesSouth, and finally to the east coast. Target stateswith major cities such as: Washington, California,with major cities such as: Washington, California,Nevada, Texas, Illinois, Michigan, Georgia,Nevada, Texas, Illinois, Michigan, Georgia,Arkansas, Florida, New York, and many more. TheArkansas, Florida, New York, and many more. Theshow will also feature and highlight small localshow will also feature and highlight small localbusinesses within the communities the makeover isbusinesses within the communities the makeover istaking place creating a window for advertisementtaking place creating a window for advertisementand support system from the community by bringingand support system from the community by bringingawareness and business stability in those areas.awareness and business stability in those areas.

International Markets & Internet PromotionsInternational Markets & Internet PromotionsInternational MarketsInternational Markets

The Ghetto Fabulous Makeover show is suited for domestic brandinThe Ghetto Fabulous Makeover show is suited for domestic branding with versions that cang with versions that canbe viewed worldwide. As the international market continues to sbe viewed worldwide. As the international market continues to search for new realisticearch for new realisticideas and shows, future seasons containing the same or similar fideas and shows, future seasons containing the same or similar format as the domesticormat as the domesticversion can be a major spinversion can be a major spin--off for most international countries as they can relate to theoff for most international countries as they can relate to theconcept of how to get more for less as well. The challenges wilconcept of how to get more for less as well. The challenges will vary in ways that mostl vary in ways that mostinternational countries differ in cultural backgrounds and lifesinternational countries differ in cultural backgrounds and lifestyle. The international GFMtyle. The international GFMcrew will feature real life stories capturing lifecrew will feature real life stories capturing life--changing events.changing events.

The GFM crew will reach some of the most popular cities internatThe GFM crew will reach some of the most popular cities internationally known for itsionally known for itstrendy, urban style, fashion, and living, especially targeting ctrendy, urban style, fashion, and living, especially targeting cities such as: London, Paris,ities such as: London, Paris,Tokyo, Barcelona, Budapest, Mexico City, Toronto, and many otherTokyo, Barcelona, Budapest, Mexico City, Toronto, and many others.s.

Internet PromotionsInternet Promotions

The Ghetto Fabulous Makeover website has been reserved asThe Ghetto Fabulous Makeover website has been reserved as www.ghettofabuloustv.comwww.ghettofabuloustv.comwhich will create a window for internet users to view past and fwhich will create a window for internet users to view past and future previews of the showuture previews of the showand to allow the public to send emails and blogs to contestants.and to allow the public to send emails and blogs to contestants. Viewers will be able to castViewers will be able to casttheir votes to select the lucky contestant. There will be infortheir votes to select the lucky contestant. There will be information for viewers to readmation for viewers to readabout the winning contestants, how to submit a video via websiteabout the winning contestants, how to submit a video via website, and information about, and information aboutwhere to write to the GFM crew.where to write to the GFM crew.

The website will also feature a site for advertisement and markeThe website will also feature a site for advertisement and marketing of the GFM trademarkting of the GFM trademarklogo featuring promotional items and production ancillary merchalogo featuring promotional items and production ancillary merchandise offered inndise offered inconnection with the GFM show such as: tconnection with the GFM show such as: t--shirts, hats, sweatshirts, pins, buttons, gloves,shirts, hats, sweatshirts, pins, buttons, gloves,glasses, and any other type of clothing or accessories, printedglasses, and any other type of clothing or accessories, printed materials, etc. This websitematerials, etc. This websitewill be a key to social networking for anyone interested in signwill be a key to social networking for anyone interested in signing up to receive a makeovering up to receive a makeoveror to obtain resources about sponsors and vendors. Sponsors andor to obtain resources about sponsors and vendors. Sponsors and charity groups will havecharity groups will havethe opportunity post a logthe opportunity post a log--in for any of their promotional items and information related toin for any of their promotional items and information related tothe show that will attract viewers. There will be pictures andthe show that will attract viewers. There will be pictures and videos of contestants and thevideos of contestants and theGFM crew for the audience to view.GFM crew for the audience to view.

POTENTIAL SPONSORSPOTENTIAL SPONSORS

Building and SuppliesBuilding and Supplies Department StoresDepartment Stores Real EstateReal Estate

-- Home DepotHome Depot -- Big LotsBig Lots -- RemaxRemax

-- LowesLowes -- WalmartWalmart -- Century 21Century 21

-- SearsSears -- TargetTarget -- Keller WilliamsKeller Williams

-- Ross Dress for LessRoss Dress for Less -- Coldwell BankerColdwell Banker

-- TJ MaxTJ Max -- Prudential NWPrudential NW

Furniture StoresFurniture Stores -- The GoodwillThe Goodwill -- Skyline PropertiesSkyline Properties

-- MarshallsMarshalls -- WindermereWindermere

-- IkeaIkea -- The Dollar StoreThe Dollar Store

-- Ashley FurnitureAshley Furniture -- Fred MeyersFred Meyers RestaurantsRestaurants

-- Sleep CountrySleep Country -- SamSam’’s Clubs Club -- Mc DonaldsMc Donalds

-- JC Penney FurnitureJC Penney Furniture -- CostcoCostco’’ss -- Burger KingBurger King

-- Direct BuyDirect Buy -- Salvation ArmySalvation Army -- Taco BellTaco Bell

-- Lamps PlusLamps Plus

Banks/FinancialBanks/Financial InsuranceInsurance

AirlinesAirlines -- Wells FargoWells Fargo -- State FarmState Farm

-- ChaseChase -- AllstateAllstate

-- Air TranAir Tran -- US BankUS Bank -- FarmersFarmers

-- SouthwestSouthwest -- Bank of AmericaBank of America -- GeicoGeico

-- AmericanAmerican -- Citi BamkCiti Bamk -- NationwideNationwide

-- Jet BlueJet Blue -- HSBCHSBC -- Liberty MutualLiberty Mutual

-- Virgin AmericanVirgin American -- GMACGMAC -- AFLACAFLAC

-- British AirwaysBritish Airways