Gh 2013 marketing summmary first half.key
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Transcript of Gh 2013 marketing summmary first half.key
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Marketing Goal
Find secure/profitable customers
Acquisition
Keep Customers
Penetration
Lifetime Value
Grow Customer Value
Monetization
Brand/Customer EquityMarket Share
Targeted Marketing to Shift 3 Business Needles
1Wednesday, July 17, 13
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Marketing Summary Web Site Numbers
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Marketing Summary Web Site numbers
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Marketing Summary Web Site numbers
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Marketing Summary Yanmar Adwords
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Marketing Summary Yanmar Adwords
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Marketing Summary YouTube Channel
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Marketing Summary Social Media Results
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Marketing Summary Social Media Twitter
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Marketing Summary Social Media Messages
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Marketing Summary Social Media Messages
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Marketing Summary Social Media Messages
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Marketing Summary Social Media Messages
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Marketing Summary Social Media Messages
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Marketing Summary Postcards x 2500
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Marketing Summary Email
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Marketing Summary Gator for a Weekend
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Marketing Summary
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Marketing Summary
Fathers Day
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Marketing Summary Yanmar Postcard x 1661
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Marketing Summary Email
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Marketing Summary CEG Monthly
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Marketing Summary Eastern Farm
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Marketing Summary
Programs Timing Media Type Brand CostCo-op
ContributionNet Cost
Yanmar Adwords Year round Google Yanmar 828 0 828
Deere Season Jan-March Postcard GH 591 0 591
Gator for a weekend FebAthena diner
PlacematGH 489 0 489
Yanmar Postcard April Postcard Yanmar 1478 739 739
Yanmar CEG June Press Yanmar 145 72 72
Yanmar E. Farm
GuideOne off Press Yanmar 145 72 72
2491
Jan - June
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Marketing Summary
Opportunities
• Email data base and campaigns• Joint branding activities • Site Content - product specific• Integrate feeds from JD, Yanmar and Stihl
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