Mobile Disruption TrendsF R O M G G V C A P I T A L 1 5 T H A N N I V E R S A R Y S U M M I T

Mobile-First, Mobile-OnlyT H E N E W P A R A D I G M S O F O N L I N E C O M M E R C E

M A S S I V E R I S E O F T H E M O B I L E C O N S U M E R

2010 2011 2012 2013 2014 2015 2016 2017 20180.0

0.5

1.0

1.5

2.0

2.5

3.0

Global Smartphone Users (Billions)

Source: Creative Strategies, eMarketer

2012 2013 2014 2015e 2016e 2017e$0

$100

$200

$300

$400

$500

$600

$700

$800

$900

$ Billions GMV

Source: Goldman Sachs, eMarketer, GGV Research

Total

China surpasses U.S. smartphone market

D R I V I N G G L O B A L M - C O M M E R C E

Social Cross-Border CPGVertical

The Internet of EverythingC O N N E C T E D W O R L D

M A J O R T E C H N O L O G Y C O N V E R G E N C E T R E N D

Connected devices

13BMobile subscribers

(half of the world)

3.6BPhysical objects not connected yet

99.4%

$14.4TI O E VA L U E O F S TA K E N E X T 1 0 Y E A R S

C H I N A + U S = P O W E R F U L C O M B I N AT I O N

US Design & Marketing

#1 World Design Ranking

in 2013

Powerful China Supply Chain and Manufacturing

90% of all PCs

80% of all A/Cs

74% of all solar cells

70% of all cellphones

Sources: worlddesignrankings.com, International Business Times

Wearables & Accessories

The Smart Home

Smart Connected Transportation

The Online-to-Offline (O2O) EconomyC R E A T I N G M O B I L E E F F I C I E N C Y I N T H E O F F L I N E W O R L D

Marriott Hilton Starwood Airbnb

C A S E S T U D Y

Airbnb vs. the Hotel Industry

2012 - 2015E Revenue CAGR(Normalized)

Source: Capital IQ, Airbnb

C A S E S T U D Y

Airbnb vs. the Hotel Industry

Total Rooms

Marriott742,635

Hilton724,943

Starwood313,800

Airbnb1,000,000+

Source: Marriott, Hilton, Starwood10-Qs, June 30, 2015; New York Times

$100B+T H E O P P O R T U N I T Y

Market Capitalization of 10 Largest Public Hotel Companies

Source: Capital IQ

Jan '13 Jun '15

Didi Monthly Rides1,700x growth

in 2.5 yrs

CASE STUDYDidi Impacting the Transportation Industry

Source: Didi Chuxing

CASE STUDYDidi Impacting the Transportation Industry

Taxi

Budget Private Car

Premium Private Car

Carpooling

Bus

D R I V E R S O F T H E O 2 O O P P O R T U N I T Y

Rise in Mobile Internet Users

Growth in Flexible Labor Supply

Increasing Urbanization & City Density

H O T E L / L O D G I N G

Representative GGV Investments

DIANDIAN YANGCHE

DIDI TRAVEL

R E A L E S T A T E T R A N S P O R T A T I O N A U T O M O T I V E

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