GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8,...
Transcript of GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8,...
![Page 1: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/1.jpg)
GFLCVB Annual Market Update August 8, 2017
Penny McNamara Regional Product Director - FL & PR | HotelbedsGabriela Lam Contract Manager - FLL, NAL, FOM, PBI | HotelbedsErick Knackstedt Yield Manager - FLL, NAL, FOM, PBI | HotelbedsYana Soler Product Manager – FLL | Tourico Holidays
![Page 2: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/2.jpg)
![Page 3: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/3.jpg)
![Page 4: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/4.jpg)
Source Market Overview: Roomnight Production
![Page 5: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/5.jpg)
Average Length of Stay and Market Share
![Page 6: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/6.jpg)
Advanced Purchase
Last minute: 1‐3days / Short term: 7 days – 2 weeks / Medium Term: 3 weeks – 3 months / Early booking: 4 months ‐ > then 1 year.
![Page 7: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/7.jpg)
2017 vs 2016 as of August 3
![Page 8: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/8.jpg)
Tourico + Hotelbeds Roomnight Trading 2016, 2017 YTD and Future 2017
![Page 9: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/9.jpg)
Key Challenges
2016/17 has presented numerous challenges for us all.
• European Markets – Exchange Rates, BREXIT, ‘Zika in Florida’ scaremongering by the Media.• LATAM – Overall decline in business particularly Brazil, which is a key Source Market for us.• Destination / Competition Pricing – Cruises and All inclusive resort destinations taking market share,
as they offer great value to the consumer. Other domestic destinations taking a more aggressive , pro‐active approach on offers.
• Hotel – OTA Relationship – Hotels offering deeper discounts in need times to OTA’s, this then hinders the B2B channel.
• Hotels Being Group Reliant – Layer your business.
![Page 10: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/10.jpg)
Lets Work Together!
On the brighter side we are seeing indicators of growth as we move into our new fiscal year, however as partners we need to take a proactive approach!Actions to consider:• Source market specific contracts / promotions – Strategically target specific source markets by their booking and
travel patterns with attractive offers.• Long Stay Discount – Our goal is to get the average length of stay to 3+ nights, work with us in long stay discounts• Early booking Discounts – Q1 is the busiest booking window for the Europeans, particularly UK, however they often
travel during your need times.• Non Refundable Discounts – These are extremely effective.• Waived / Reduced Resort Fees – Based on long stays.• Value Adds – Have Less Impact – 75% of clients book through XML, so don’t even see these offers, …..it’s all about
rate!
![Page 11: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/11.jpg)
![Page 12: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/12.jpg)
![Page 13: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/13.jpg)
![Page 14: GFLCVB Annual Market Update - Cloudinary · 2017. 8. 10. · GFLCVB Annual Market Update August 8, 2017 Penny McNamara Regional Product Director - FL & PR | Hotelbeds Gabriela Lam](https://reader036.fdocuments.us/reader036/viewer/2022081614/5fc3c7718893cd082211f2d1/html5/thumbnails/14.jpg)